Pacific Center for Financial Services
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 20, 2024), Pacific Center for Financial Services reported 460 stock positions worth $350.7 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 13.0% of the portfolio, followed by Vanguard Ultra Short Bond Et (VUSB, 10.8%) and JPMorgan Equity Premium Inco (JEPI, 10.6%). Compared with Q4 2023, it opened 74 new positions, sold out of 3, added to 121 and reduced 31. The biggest buy was a new position in iShares US Smallcap Equity F (SMLF) and the biggest sale iShares Core S&P Small-Cap E (IJR, shares −94%).
- Most Recent 13F
- Q2 2026
- Location
- DANVILLE, CA
- CIK
- 0001698222
- Portfolio Value
- $350.7M (Q1 2024)
- SEC Filing
- 0001398344-24-009897 ↗ filed May 20, 2024
Holdings Value
Holdings 460 stocks · $350.7M
| QQQ Invesco QQQ Trust Series 1 | 13.01% | 102,725 | $45.6M | Add +1.2% |
| VUSB Vanguard Ultra Short Bond Et | 10.83% | 766,207 | $38.0M | Add +2.5% |
| JEPI JPMorgan Equity Premium Inco | 10.57% | 640,846 | $37.1M | Add +3.0% |
| VTI VG Morningstar TS MKT ETF-US | 10.14% | 136,853 | $35.6M | Add +3.8% |
| SMLF iShares US Smallcap Equity F | 6.87% | 379,011 | $24.1M | New |
| XMHQ Invesco S&P Midcap Qual ETF | 6.87% | 218,928 | $24.1M | Add +3.0% |
| VNQ Vanguard Real Estate ETF | 4.13% | 167,533 | $14.5M | Add +4.4% |
| IJH iShares Core S&P Midcap ETF | 3.65% | 211,008 | $12.8M | Add +6.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.39% | 22,714 | $11.9M | Add +4.4% |
| USMV iShares MSCI USA Min Vol Fac | 3.08% | 129,261 | $10.8M | Add +1.3% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 3.02% | 36,964 | $10.6M | Add +6.0% |
| MDY State Street SPDR S&P Midcap | 2.23% | 14,080 | $7.8M | Add +1.0% |
| AAPL Apple Inc. | 1.46% | 29,872 | $5.1M | Reduce -1.6% |
| SPLV Invesco S&P 500 Low Volatili | 1.29% | 68,515 | $4.5M | Add +0.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 1.27% | 17,791 | $4.4M | Reduce -1.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.00% | 8,359 | $3.5M | Add +3.0% |
| VYM Vanguard High DVD Yield ETF | 0.90% | 25,945 | $3.1M | Add +0.2% |
| CVX Chevron Corp. | 0.68% | 15,221 | $2.4M | Add +0.6% |
| XLRE SS Real Estate Select Sector | 0.63% | 55,501 | $2.2M | Add +5.9% |
| VXF Vanguard Extended Market ETF | 0.58% | 11,507 | $2.0M | Add +0.0% |
| MSFT Microsoft Corp. | 0.52% | 4,304 | $1.8M | Add +3.3% |
| NVDA Nvidia Corp. | 0.49% | 1,906 | $1.7M | Reduce -11.4% |
| V Visa Inc. Class A | 0.47% | 5,913 | $1.7M | Add +28.4% |
| IJR iShares Core S&P Small-Cap E | 0.41% | 13,170 | $1.5M | Reduce -94.2% |
| PG The Procter & Gamble Co. | 0.39% | 8,472 | $1.4M | Add +171.0% |
| IHI iShares U.S. Medical Devices | 0.36% | 21,482 | $1.3M | Reduce -0.2% |
| VXUS Vanguard Total Intl Stock | 0.33% | 18,996 | $1.1M | Add +0.3% |
| XLV SS Health Care Select Sector | 0.27% | 6,432 | $950K | Add +3.4% |
| AMZN Amazon.com Inc. | 0.27% | 5,263 | $949K | Add +12.5% |
| VHT Vanguard Health Care ETF | 0.25% | 3,292 | $891K | Add +1.4% |
| RPG Invesco S&P 500 Pure Growth | 0.25% | 23,864 | $876K | Add +0.0% |
| WFC Wells Fargo & Co. | 0.25% | 15,095 | $875K | Reduce -30.8% |
| T AT&T Inc. | 0.24% | 47,550 | $837K | Reduce -6.1% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 0.24% | 20,988 | $824K | Add +0.1% |
| GOOG Alphabet Inc. Class C | 0.22% | 5,142 | $783K | Add +6.2% |
| SOXX iShares Semiconductor ETF | 0.21% | 3,289 | $743K | Add +53.8% |
| COST Costco Wholesale Corp. | 0.20% | 971 | $711K | Add +17.7% |
| VOO Vanguard S&P 500 ETF | 0.20% | 1,468 | $706K | Add +12.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.20% | 5,682 | $695K | Reduce -3.0% |
| JPM JPMorgan Chase & Co. | 0.19% | 3,298 | $661K | Add +0.6% |
| XOM Exxon Mobil Corp. | 0.18% | 5,492 | $638K | Add +0.0% |
| ASML ASML Holding NV-NY Reg SHS | 0.17% | 616 | $598K | Reduce -7.5% |
| ETN Eaton Corp. PLC | 0.17% | 1,871 | $585K | New |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.16% | 7,773 | $551K | Add +22.8% |
| GLD SPDR Gold Shares | 0.15% | 2,611 | $537K | No change |
| GOOGL Alphabet Inc. Class A | 0.15% | 3,525 | $532K | Add +5.5% |
| ABBV Abbvie Inc. | 0.14% | 2,601 | $474K | Add +0.5% |
| SUSA iShares ESG Optimized MSCI U | 0.13% | 4,308 | $470K | Add +0.1% |
| VLO Valero Energy Corp. | 0.13% | 2,657 | $454K | No change |
| CPRT Copart Inc. | 0.13% | 7,729 | $448K | Add +2.0% |
| ICSH iShares Ultra Short Duration | 0.13% | 8,695 | $440K | Add +40.5% |
| META Meta Platforms Inc. Class A | 0.12% | 882 | $428K | Add +8.1% |
| IDV iShares International Select | 0.12% | 15,043 | $422K | Add +0.1% |
| XBI SS SPDR S&P Biotech ETF | 0.12% | 4,359 | $414K | Add +2.8% |
| VIG Vanguard Dividend Apprec ETF | 0.12% | 2,212 | $404K | Add +1.2% |
| KO The Coca-Cola Co. | 0.10% | 5,821 | $356K | Reduce -5.3% |
| DLB Dolby Laboratories Inc. Class A | 0.10% | 4,131 | $346K | No change |
| NEE Nextera Energy Inc. | 0.10% | 5,354 | $342K | Reduce -42.6% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.09% | 832 | $331K | Reduce -28.3% |
| AVT Avnet Inc. | 0.09% | 6,640 | $329K | No change |
| CMCSA Comcast Corp. Class A | 0.09% | 7,464 | $324K | Add +14.5% |
| VZ Verizon Communications Inc. | 0.09% | 7,686 | $323K | Add +28.0% |
| KMI Kinder Morgan Inc. | 0.09% | 17,312 | $317K | No change |
| GE General Electric | 0.09% | 1,773 | $311K | No change |
| DVY iShares Select Dividend ETF | 0.09% | 2,464 | $304K | Add +0.6% |
| XLK SS Technology Select Sector | 0.08% | 1,309 | $273K | Add +1.8% |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.08% | 6,277 | $269K | Add +0.1% |
| MRK Merck & Co. Inc. | 0.08% | 2,026 | $267K | Add +65.3% |
| XMLV Invesco S&P Midcap Low Volat | 0.07% | 4,571 | $258K | Reduce -1.9% |
| SCHD Schwab US DVD Equity ETF | 0.07% | 3,096 | $250K | Add +0.8% |
| CAT Caterpillar Inc. | 0.07% | 675 | $248K | Add +0.3% |
| JNJ Johnson & Johnson | 0.07% | 1,559 | $247K | Add +0.2% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.07% | 1,578 | $246K | Reduce -11.2% |
| PSA Public Storage | 0.07% | 844 | $245K | Reduce -21.0% |
| XLF SS Financial Select Sector | 0.07% | 5,695 | $240K | Add +353.4% |
| C Citigroup Inc. | 0.07% | 3,695 | $234K | No change |
| LIN Linde PLC | 0.07% | 494 | $229K | Add +4.2% |
| IWF iShares Russell 1000 Growth | 0.06% | 673 | $227K | No change |
| SSD Simpson Manufacturing Co. Inc. | 0.06% | 1,105 | $227K | No change |
| HD Home Depot Inc. | 0.06% | 579 | $222K | Add +0.9% |
| UNH Unitedhealth Group Inc. | 0.06% | 445 | $220K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.06% | 5,779 | $219K | Reduce -6.5% |
| ADP Automatic Data Processing | 0.06% | 875 | $219K | Add +84.2% |
| MA Mastercard Inc. Class A | 0.06% | 450 | $217K | Add +10.6% |
| VOOG Vanguard S&P 500 Growth ETF | 0.06% | 708 | $216K | No change |
| IWV iShares Russell 3000 ETF | 0.05% | 630 | $189K | No change |
| NFLX Netflix Inc. | 0.05% | 309 | $188K | Add +3.3% |
| MCK McKesson Corp. | 0.05% | 346 | $186K | No change |
| HON Honeywell International Inc. | 0.05% | 890 | $183K | Reduce -39.4% |
| VOOV Vanguard S&P 500 Value ETF | 0.05% | 1,012 | $183K | No change |
| ED Consolidated Edison Inc. | 0.05% | 2,000 | $182K | No change |
| BKNG Booking Holdings Inc. | 0.05% | 50 | $181K | No change |
| PFF iShares Preferred & Income S | 0.05% | 5,578 | $180K | New |
| ORCL Oracle Corp. | 0.05% | 1,429 | $179K | Reduce -5.4% |
| TGT Target Corp. | 0.05% | 1,009 | $179K | Add +0.9% |
| REZ Ishars Res and Multi Reales | 0.05% | 2,455 | $177K | No change |
| PRF Invesco Rafi US 1000 ETF | 0.05% | 4,539 | $175K | Add +10.5% |
| VGT Vanguard Info Tech ETF | 0.05% | 329 | $173K | Add +28.0% |
| SHY iShares 1-3 Year Treasury Bo | 0.05% | 2,108 | $172K | No change |
| WMT Walmart Inc. | 0.05% | 2,691 | $162K | No change |
Lines left out (8) · $134 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| VCIT Vanguard Int-Term Corporate | INT-TERM CORP | 0 | $27 |
| TDG Transdigm Group Inc. | COM | 0 | $21 |
| CE Celanese Corp. | COM | 0 | $20 |
| NVR NVR Inc. | COM | 0 | $20 |
| BLK BlackRock Finance Inc. | COM | 0 | $13 |
| REGN Regeneron Pharmaceuticals | COM | 0 | $13 |
| NDAQ Nasdaq Inc. | COM | 0 | $10 |
| TSN Tyson Foods Inc. Class A | CL A | 0 | $10 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $350.7M.
Portfolio Sells Q4 2023 → Q1 2024
| IJR iShares Core S&P Small-Cap E | Reduce -94.2% | 0.41% | −7.32 |
| AAPL Apple Inc. | Reduce -1.6% | 1.46% | −0.38 |
| WFC Wells Fargo & Co. | Reduce -30.8% | 0.25% | −0.09 |
| NEE Nextera Energy Inc. | Reduce -42.6% | 0.10% | −0.08 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -74.6% | 0.02% | −0.06 |
| DOW Dow Inc. | Reduce -98.1% | 0.00% | −0.06 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -1.1% | 1.27% | −0.05 |
| CSCO Cisco Systems Inc. | Reduce -51.0% | 0.04% | −0.05 |
| HON Honeywell International Inc. | Reduce -39.4% | 0.05% | −0.04 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -28.3% | 0.09% | −0.04 |
| PSA Public Storage | Reduce -21.0% | 0.07% | −0.03 |
| T AT&T Inc. | Reduce -6.1% | 0.24% | −0.03 |
| ACN Accenture PLC Class A | Reduce -34.5% | 0.03% | −0.02 |
| BSV Vanguard Short-Term Bond ETF | Reduce -21.2% | 0.04% | −0.02 |
| WBD Warner Bros Discovery Inc. | Reduce -18.8% | 0.02% | −0.01 |
| IWM iShares Russell 2000 ETF | Reduce -31.1% | 0.02% | −0.01 |
| KO The Coca-Cola Co. | Reduce -5.3% | 0.10% | −0.01 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -11.2% | 0.07% | −0.01 |
| MMM 3M Co. | Reduce -49.9% | 0.01% | −0.01 |
| IHI iShares U.S. Medical Devices | Reduce -0.2% | 0.36% | −0.01 |
| PHM Pultegroup Inc. | Reduce -40.5% | 0.01% | −0.01 |
| XMLV Invesco S&P Midcap Low Volat | Reduce -1.9% | 0.07% | −0.00 |
| CCEP Coca-Cola Europacific Partne | Sold out | 0.00% | −0.00 |
| PHO Invesco Water Resources ETF | Reduce -12.6% | 0.03% | −0.00 |
| COMB Graniteshares Bcom Broad STR | Reduce -17.1% | 0.01% | −0.00 |
| FIW First Trust Water ETF | Sold out | 0.00% | −0.00 |
| XIFR XPLR Infrastructure LP | Reduce -15.1% | 0.01% | −0.00 |
| CGW Invesco S&P Global Water Ind | Sold out | 0.00% | −0.00 |
| BAC Bank of America Corp. | Reduce -6.5% | 0.06% | −0.00 |
| MO Altria Group Inc. | Reduce -7.5% | 0.02% | −0.00 |
| ORCL Oracle Corp. | Reduce -5.4% | 0.05% | +0.00 |
| ASML ASML Holding NV-NY Reg SHS | Reduce -7.5% | 0.17% | +0.01 |
| DIS The Walt Disney Co. | Reduce -3.0% | 0.20% | +0.03 |
| NVDA Nvidia Corp. | Reduce -11.4% | 0.49% | +0.16 |
Portfolio Buys Q4 2023 → Q1 2024
| SMLF iShares US Smallcap Equity F | New | 6.87% | +6.87 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +3.0% | 6.87% | +0.93 |
| VTI VG Morningstar TS MKT ETF-US | Add +3.8% | 10.14% | +0.28 |
| PG The Procter & Gamble Co. | Add +171.0% | 0.39% | +0.25 |
| IJH iShares Core S&P Midcap ETF | Add +6.0% | 3.65% | +0.18 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +6.0% | 3.02% | +0.17 |
| ETN Eaton Corp. PLC | New | 0.17% | +0.17 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +4.4% | 3.39% | +0.13 |
| V Visa Inc. Class A | Add +28.4% | 0.47% | +0.09 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +3.0% | 1.00% | +0.09 |
| SOXX iShares Semiconductor ETF | Add +53.8% | 0.21% | +0.08 |
| XLF SS Financial Select Sector | Add +353.4% | 0.07% | +0.05 |
| PFF iShares Preferred & Income S | New | 0.05% | +0.05 |
| AMZN Amazon.com Inc. | Add +12.5% | 0.27% | +0.05 |
| PLD Prologis Inc. | New | 0.04% | +0.04 |
| HACK Amplify Cybersecurity ETF | New | 0.03% | +0.03 |
| MRK Merck & Co. Inc. | Add +65.3% | 0.08% | +0.03 |
| META Meta Platforms Inc. Class A | Add +8.1% | 0.12% | +0.03 |
| COST Costco Wholesale Corp. | Add +17.7% | 0.20% | +0.03 |
| HSY The Hershey Co. | Add +280.6% | 0.04% | +0.03 |
| ADP Automatic Data Processing | Add +84.2% | 0.06% | +0.03 |
| ICSH iShares Ultra Short Duration | Add +40.5% | 0.13% | +0.03 |
| VREX Varex Imaging Corp. | New | 0.03% | +0.03 |
| MSFT Microsoft Corp. | Add +3.3% | 0.52% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +12.1% | 0.20% | +0.02 |
| VZ Verizon Communications Inc. | Add +28.0% | 0.09% | +0.02 |
| EFAV iShares MSCI Eafe Min Vol Fa | Add +22.8% | 0.16% | +0.02 |
| IUSV iShares Core S&P U.S. Value | Add +319.4% | 0.02% | +0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | New | 0.02% | +0.02 |
| IUSG iShares Core S&P U.S. Growth | New | 0.01% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +0.6% | 0.19% | +0.01 |
| CPRT Copart Inc. | Add +2.0% | 0.13% | +0.01 |
| VGT Vanguard Info Tech ETF | Add +28.0% | 0.05% | +0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +202.2% | 0.01% | +0.01 |
| XOM Exxon Mobil Corp. | Add +0.0% | 0.18% | +0.01 |
| CMG Chipotle Mexican Grill Inc. | Add +8.0% | 0.04% | +0.01 |
| ABBV Abbvie Inc. | Add +0.5% | 0.14% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +6.2% | 0.22% | +0.01 |
| CCL Carnival Corp. | Add +211.6% | 0.01% | +0.01 |
| CAT Caterpillar Inc. | Add +0.3% | 0.07% | +0.01 |
| ITOT iShares Core S&P Total U.S. | Add +31.9% | 0.03% | +0.01 |
| NFLX Netflix Inc. | Add +3.3% | 0.05% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Add +97.5% | 0.02% | +0.01 |
| RPG Invesco S&P 500 Pure Growth | Add +0.0% | 0.25% | +0.01 |
| MA Mastercard Inc. Class A | Add +10.6% | 0.06% | +0.01 |
| SMH Vaneck Semiconductor ETF | Add +7.1% | 0.04% | +0.01 |
| IEFA iShares Core MSCI Eafe ETF | New | 0.01% | +0.01 |
| TGT Target Corp. | Add +0.9% | 0.05% | +0.01 |
| LOW Lowe's Cos Inc. | New | 0.01% | +0.01 |
| YUM Yum! Brands Inc. | New | 0.01% | +0.01 |
Notes & Other Activity Q4 2023 → Q1 2024
| TDG Transdigm Group Inc. | COM | New | 0 | $21 |
| CE Celanese Corp. | COM | New | 0 | $20 |
| NVR NVR Inc. | COM | New | 0 | $20 |
| BLK BlackRock Finance Inc. | COM | New | 0 | $13 |
| REGN Regeneron Pharmaceuticals | COM | New | 0 | $13 |
| NDAQ Nasdaq Inc. | COM | New | 0 | $10 |
| TSN Tyson Foods Inc. Class A | CL A | New | 0 | $10 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 499 | $448.2M | QQQ, VUSB, VTI, SMLF, VO |
| Q1 2026 | 512 | $394.3M | VUSB, QQQ, VTI, SMLF, VO |
| Q4 2025 | 474 | $392.1M | QQQ, VUSB, VTI, SMLF, VO |
| Q3 2025 | 474 | $392.1M | QQQ, VUSB, VTI, SMLF, VO |
| Q2 2025 | 464 | $368.6M | QQQ, VUSB, VTI, SMLF, VO |
| Q1 2025 | 470 | $377.1M | VUSB, QQQ, VTI, JEPI, SMLF |
| Q4 2024 | 470 | $388.5M | QQQ, VUSB, VTI, JEPI, SMLF |
| Q3 2024 | 469 | $379.7M | QQQ, VUSB, VTI, JEPI, SMLF |
| Q2 2024 | 461 | $356.7M | QQQ, VUSB, JEPI, VTI, SMLF |
| Q1 2024 | 460 | $350.7M | QQQ, VUSB, JEPI, VTI, SMLF |