Pacific Center for Financial Services
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 18, 2025), Pacific Center for Financial Services reported 470 stock positions worth $388.5 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 13.2% of the portfolio, followed by Vanguard Ultra Short Bond Et (VUSB, 11.6%) and VG Morningstar TS MKT ETF-US (VTI, 10.6%). Compared with Q3 2024, it opened 10 new positions, sold out of 8, added to 80 and reduced 38. The biggest buy was Vanguard Ultra Short Bond Et (VUSB, shares +14%) and the biggest sale State Street SPDR S&P Midcap (MDY, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- DANVILLE, CA
- CIK
- 0001698222
- Portfolio Value
- $388.5M (Q4 2024)
- SEC Filing
- 0001398344-25-003005 ↗ filed Feb 18, 2025
Holdings Value
Holdings 470 stocks · $388.5M
| QQQ Invesco QQQ Trust Series 1 | 13.22% | 100,444 | $51.3M | Reduce -1.5% |
| VUSB Vanguard Ultra Short Bond Et | 11.59% | 907,753 | $45.0M | Add +13.8% |
| VTI VG Morningstar TS MKT ETF-US | 10.55% | 141,488 | $41.0M | Add +1.5% |
| JEPI JPMorgan Equity Premium Inco | 9.90% | 668,909 | $38.5M | Add +1.4% |
| SMLF iShares US Smallcap Equity F | 7.08% | 407,651 | $27.5M | Add +3.3% |
| XMHQ Invesco S&P Midcap Qual ETF | 5.80% | 229,031 | $22.6M | Add +3.2% |
| VNQ Vanguard Real Estate ETF | 4.03% | 175,617 | $15.6M | Add +2.5% |
| IJH iShares Core S&P Midcap ETF | 3.74% | 233,268 | $14.5M | Add +2.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.55% | 23,507 | $13.8M | Reduce -0.8% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 3.19% | 36,086 | $12.4M | Reduce -1.1% |
| USMV iShares MSCI USA Min Vol Fac | 3.00% | 131,406 | $11.7M | Add +0.7% |
| AAPL Apple Inc. | 2.15% | 33,337 | $8.3M | Reduce -6.1% |
| MDY State Street SPDR S&P Midcap | 1.95% | 13,322 | $7.6M | Reduce -1.8% |
| SPLV Invesco S&P 500 Low Volatili | 1.21% | 66,965 | $4.7M | Reduce -0.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 1.15% | 16,910 | $4.5M | Reduce -1.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.03% | 8,794 | $4.0M | Reduce -0.5% |
| VYM Vanguard High DVD Yield ETF | 1.01% | 30,719 | $3.9M | Add +6.1% |
| NVDA Nvidia Corp. | 0.66% | 19,168 | $2.6M | Reduce -0.0% |
| XLRE SS Real Estate Select Sector | 0.64% | 60,948 | $2.5M | Add +7.6% |
| VXF Vanguard Extended Market ETF | 0.57% | 11,642 | $2.2M | Add +0.1% |
| CVX Chevron Corp. | 0.56% | 15,063 | $2.2M | Add +0.1% |
| MSFT Microsoft Corp. | 0.54% | 4,957 | $2.1M | Reduce -4.0% |
| V Visa Inc. Class A | 0.44% | 5,353 | $1.7M | Reduce -4.4% |
| VXUS Vanguard Total Intl Stock | 0.36% | 23,835 | $1.4M | Add +1.8% |
| PG The Procter & Gamble Co. | 0.36% | 8,354 | $1.4M | Add +0.0% |
| IJR iShares Core S&P Small-Cap E | 0.33% | 10,960 | $1.3M | Add +0.1% |
| IHI iShares U.S. Medical Devices | 0.32% | 21,571 | $1.3M | Add +0.2% |
| VOO Vanguard S&P 500 ETF | 0.30% | 2,159 | $1.2M | Add +15.3% |
| AMZN Amazon.com Inc. | 0.30% | 5,263 | $1.2M | No change |
| WFC Wells Fargo & Co. | 0.27% | 15,015 | $1.1M | Reduce -0.3% |
| GOOG Alphabet Inc. Class C | 0.26% | 5,242 | $998K | Add +1.9% |
| RPG Invesco S&P 500 Pure Growth | 0.25% | 23,745 | $980K | Reduce -0.5% |
| SOXX iShares Semiconductor ETF | 0.25% | 4,463 | $962K | Add +0.2% |
| T AT&T Inc. | 0.24% | 40,172 | $915K | Reduce -0.9% |
| XLV SS Health Care Select Sector | 0.23% | 6,505 | $895K | Add +0.0% |
| COST Costco Wholesale Corp. | 0.23% | 958 | $878K | Reduce -1.4% |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 0.22% | 20,579 | $856K | Reduce -1.9% |
| VHT Vanguard Health Care ETF | 0.22% | 3,298 | $837K | Add +0.6% |
| JPM JPMorgan Chase & Co. | 0.21% | 3,351 | $803K | Add +0.1% |
| GLD SPDR Gold Shares | 0.18% | 2,894 | $701K | Add +5.0% |
| GOOGL Alphabet Inc. Class A | 0.17% | 3,525 | $667K | No change |
| ICSH iShares Ultra Short Duration | 0.16% | 12,676 | $639K | Reduce -27.3% |
| ETN Eaton Corp. PLC | 0.16% | 1,871 | $621K | No change |
| XOM Exxon Mobil Corp. | 0.15% | 5,498 | $591K | Add +0.0% |
| SUSA iShares ESG Optimized MSCI U | 0.14% | 4,319 | $525K | Add +0.1% |
| META Meta Platforms Inc. Class A | 0.13% | 882 | $517K | No change |
| ABBV Abbvie Inc. | 0.13% | 2,836 | $504K | Add +7.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.13% | 4,438 | $494K | No change |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.12% | 6,845 | $484K | Reduce -9.7% |
| KMI Kinder Morgan Inc. | 0.12% | 16,385 | $449K | Add +0.3% |
| CPRT Copart Inc. | 0.11% | 7,729 | $444K | No change |
| VIG Vanguard Dividend Apprec ETF | 0.11% | 2,233 | $437K | Add +0.6% |
| IDV iShares International Select | 0.11% | 15,175 | $415K | Add +0.2% |
| ASML ASML Holding NV-NY Reg SHS | 0.10% | 587 | $407K | No change |
| XBI SS SPDR S&P Biotech ETF | 0.10% | 4,360 | $393K | No change |
| NEE Nextera Energy Inc. | 0.10% | 5,464 | $392K | Add +0.2% |
| AVT Avnet Inc. | 0.09% | 6,640 | $347K | No change |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.09% | 812 | $345K | Reduce -2.5% |
| HON Honeywell International Inc. | 0.09% | 1,498 | $338K | Add +68.3% |
| KO The Coca-Cola Co. | 0.09% | 5,425 | $338K | No change |
| XLK SS Technology Select Sector | 0.08% | 1,405 | $327K | No change |
| VLO Valero Energy Corp. | 0.08% | 2,657 | $326K | No change |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.08% | 5,725 | $323K | No change |
| DLB Dolby Laboratories Inc. Class A | 0.08% | 4,131 | $323K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.08% | 7,042 | $309K | Add +24.0% |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.08% | 6,303 | $304K | Add +0.1% |
| VZ Verizon Communications Inc. | 0.08% | 7,574 | $303K | Add +4.1% |
| GE General Electric filed as GE AEROSPACE | 0.08% | 1,779 | $297K | Add +0.1% |
| DVY iShares Select Dividend ETF | 0.07% | 2,149 | $282K | Reduce -8.6% |
| NFLX Netflix Inc. | 0.07% | 309 | $275K | No change |
| XMLV Invesco S&P Midcap Low Volat | 0.07% | 4,493 | $273K | Add +0.4% |
| IWF iShares Russell 1000 Growth | 0.07% | 673 | $270K | No change |
| SCHD Schwab US DVD Equity ETF | 0.07% | 9,558 | $261K | Add +0.9% |
| C Citigroup Inc. | 0.07% | 3,695 | $260K | No change |
| VOOG Vanguard S&P 500 Growth ETF | 0.07% | 708 | $259K | No change |
| MRK Merck & Co. Inc. | 0.06% | 2,526 | $251K | Add +24.7% |
| ADP Automatic Data Processing | 0.06% | 850 | $249K | No change |
| BKNG Booking Holdings Inc. | 0.06% | 50 | $248K | No change |
| CAT Caterpillar Inc. | 0.06% | 683 | $248K | Add +0.4% |
| WMT Walmart Inc. | 0.06% | 2,691 | $243K | No change |
| MA Mastercard Inc. Class A | 0.06% | 452 | $238K | No change |
| ORCL Oracle Corp. | 0.06% | 1,369 | $228K | Reduce -4.2% |
| HD Home Depot Inc. | 0.06% | 584 | $227K | Add +0.3% |
| JNJ Johnson & Johnson | 0.06% | 1,569 | $227K | Add +0.2% |
| IWV iShares Russell 3000 ETF | 0.05% | 630 | $211K | No change |
| CMCSA Comcast Corp. Class A | 0.05% | 5,568 | $209K | Reduce -10.2% |
| LIN Linde PLC | 0.05% | 494 | $207K | No change |
| BANF Bancfirst Corp. | 0.05% | 1,750 | $205K | No change |
| VGT Vanguard Info Tech ETF | 0.05% | 329 | $205K | No change |
| UNH Unitedhealth Group Inc. | 0.05% | 395 | $200K | Reduce -11.2% |
| REZ Ishars Res and Multi Reales | 0.05% | 2,455 | $199K | No change |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.05% | 1,207 | $195K | Add +0.1% |
| VOOV Vanguard S&P 500 Value ETF | 0.05% | 1,012 | $187K | No change |
| PFF iShares Preferred & Income S | 0.05% | 5,870 | $185K | Add +2.1% |
| PRF Invesco Rafi US 1000 ETF | 0.05% | 4,546 | $183K | Add +0.0% |
| SSD Simpson Manufacturing Co. Inc. | 0.05% | 1,105 | $183K | No change |
| ED Consolidated Edison Inc. | 0.05% | 2,000 | $178K | No change |
| PHYS Sprott Physical Gold Trust | 0.05% | 8,750 | $176K | No change |
| SHY iShares 1-3 Year Treasury Bo | 0.04% | 2,108 | $173K | No change |
| AEP American Electric Power | 0.04% | 1,825 | $168K | No change |
Lines left out (17) · $213 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| VCIT Vanguard Int-Term Corporate | INT-TERM CORP | 0 | $28 |
| NDAQ Nasdaq Inc. | COM | 0 | $23 |
| TDG Transdigm Group Inc. | COM | 0 | $22 |
| NVR NVR Inc. | COM | 0 | $20 |
| BLK BlackRock Inc. | COM | 0 | $16 |
| CE Celanese Corp. | COM | 0 | $12 |
| CNP Centerpoint Energy Inc. | COM | 0 | $10 |
| REGN Regeneron Pharmaceuticals | COM | 0 | $10 |
| SPGI S&P Global Inc. | COM | 0 | $10 |
| TSN Tyson Foods Inc. Class A | CL A | 0 | $10 |
| SCHW Schwab (charles) Corp. | COM | 0 | $9 |
| SYY Sysco Corp. | COM | 0 | $9 |
| ABNB Airbnb Inc. Class A | COM CL A | 0 | $8 |
| ETSY Etsy Inc. | COM | 0 | $8 |
| AMAT Applied Materials Inc. | COM | 0 | $7 |
| BIIB Biogen Inc. | COM | 0 | $6 |
| PANW Palo Alto Networks Inc. | COM | 0 | $5 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $388.5M.
Portfolio Sells Q3 2024 → Q4 2024
| MDY State Street SPDR S&P Midcap | Reduce -1.8% | 1.95% | −0.08 |
| ICSH iShares Ultra Short Duration | Reduce -27.3% | 0.16% | −0.07 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -0.6% | 1.21% | −0.07 |
| MSFT Microsoft Corp. | Reduce -4.0% | 0.54% | −0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.5% | 1.03% | −0.05 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -1.4% | 1.15% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.8% | 3.55% | −0.04 |
| AAPL Apple Inc. | Reduce -6.1% | 2.15% | −0.03 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -9.7% | 0.12% | −0.03 |
| BSV Vanguard Short-Term Bond ETF | Reduce -49.5% | 0.02% | −0.02 |
| UNH Unitedhealth Group Inc. | Reduce -11.2% | 0.05% | −0.02 |
| CMCSA Comcast Corp. Class A | Reduce -10.2% | 0.05% | −0.01 |
| TECH Bio-Techne Corp. | Reduce -22.3% | 0.03% | −0.01 |
| BMI Badger Meter Inc. | Reduce -21.2% | 0.04% | −0.01 |
| FBIN Fortune Brands Innovations I | Reduce -50.0% | 0.01% | −0.01 |
| DVY iShares Select Dividend ETF | Reduce -8.6% | 0.07% | −0.01 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Reduce -1.9% | 0.22% | −0.01 |
| XLE SS Energy Select Sector | Reduce -49.7% | 0.01% | −0.01 |
| GNRC Generac Holdings Inc. | Reduce -18.0% | 0.03% | −0.01 |
| ORCL Oracle Corp. | Reduce -4.2% | 0.06% | −0.01 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -2.5% | 0.09% | −0.00 |
| AXP American Express Co. | Reduce -17.8% | 0.03% | −0.00 |
| MDLZ Mondelez International Inc. Class A | Reduce -5.8% | 0.01% | −0.00 |
| ADBE Adobe Inc. | Reduce -74.1% | 0.00% | −0.00 |
| LYB Lyondellbasell Indu Class A | Sold out | 0.00% | −0.00 |
| SBUX Starbucks Corp. | Reduce -1.3% | 0.01% | −0.00 |
| EL Estee Lauder Companies Class A | Reduce -68.8% | 0.00% | −0.00 |
| PHM Pultegroup Inc. | Sold out | 0.00% | −0.00 |
| CRSP Crispr Therapeutics AG | Sold out | 0.00% | −0.00 |
| COST Costco Wholesale Corp. | Reduce -1.4% | 0.23% | −0.00 |
| SNY Sanofi-ADR | Sold out | 0.00% | −0.00 |
| MRO Marathon Oil Corp. | Sold out | 0.00% | −0.00 |
| MRVL Marvell Technology Inc. | Reduce -54.4% | 0.00% | −0.00 |
| JAZZ Jazz Pharmaceuticals PLC | Sold out | 0.00% | −0.00 |
| ETF SER SOLUTIONS | Reduce -0.5% | 0.00% | −0.00 |
| LULU Lululemon Athletica Inc. | Reduce -31.3% | 0.00% | −0.00 |
| SMCI Super Micro Computer Inc. | Sold out | 0.00% | −0.00 |
| ASTS Ast Spacemobile Inc. | Sold out | 0.00% | 0.00 |
| DJT Trump Media & Technology Gro | Reduce -27.3% | 0.00% | +0.00 |
| T AT&T Inc. | Reduce -0.9% | 0.24% | +0.00 |
| RPG Invesco S&P 500 Pure Growth | Reduce -0.5% | 0.25% | +0.01 |
| V Visa Inc. Class A | Reduce -4.4% | 0.44% | +0.03 |
| WFC Wells Fargo & Co. | Reduce -0.3% | 0.27% | +0.05 |
| NVDA Nvidia Corp. | Reduce -0.0% | 0.66% | +0.05 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -1.1% | 3.19% | +0.09 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.5% | 13.22% | +0.11 |
Portfolio Buys Q3 2024 → Q4 2024
| VUSB Vanguard Ultra Short Bond Et | Add +13.8% | 11.59% | +1.10 |
| SMLF iShares US Smallcap Equity F | Add +3.3% | 7.08% | +0.18 |
| VTI VG Morningstar TS MKT ETF-US | Add +1.5% | 10.55% | +0.16 |
| VOO Vanguard S&P 500 ETF | Add +15.3% | 0.30% | +0.04 |
| HON Honeywell International Inc. | Add +68.3% | 0.09% | +0.04 |
| MRSH Marsh & McLennan Cos | Add +452.2% | 0.04% | +0.03 |
| VYM Vanguard High DVD Yield ETF | Add +6.1% | 1.01% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +1.9% | 0.26% | +0.03 |
| MSTR Strategy Inc. | New | 0.02% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +0.1% | 0.21% | +0.02 |
| KMI Kinder Morgan Inc. | Add +0.3% | 0.12% | +0.02 |
| BAC Bank of America Corp. | Add +24.0% | 0.08% | +0.02 |
| COP Conocophillips | Add +913.7% | 0.01% | +0.01 |
| VXF Vanguard Extended Market ETF | Add +0.1% | 0.57% | +0.01 |
| TSLA Tesla Inc. | Add +1616.7% | 0.01% | +0.01 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.01% | +0.01 |
| DLR Digital Realty Trust Inc. | Add +30.6% | 0.03% | +0.01 |
| SLV iShares Silver Trust | Add +141.3% | 0.01% | +0.01 |
| PSX Phillips 66 | New | 0.01% | +0.01 |
| VRT Vertiv Holdings Co. Class A | New | 0.01% | +0.01 |
| IJH iShares Core S&P Midcap ETF | Add +2.5% | 3.74% | +0.01 |
| WBD Warner Bros Discovery Inc. | Add +12.6% | 0.01% | +0.00 |
| MRK Merck & Co. Inc. | Add +24.7% | 0.06% | +0.00 |
| EQIX Equinix Inc. | Add +65.2% | 0.01% | +0.00 |
| GLD SPDR Gold Shares | Add +5.0% | 0.18% | +0.00 |
| CRM Salesforce Inc. | Add +0.4% | 0.02% | +0.00 |
| HACK Amplify Cybersecurity ETF | Add +0.1% | 0.04% | +0.00 |
| CURB Curbline Properties Corp. | New | 0.00% | +0.00 |
| VOD Vodafone Group PLC-SP ADR | Add +33.0% | 0.02% | +0.00 |
| GILD Gilead Sciences Inc. | Add +0.5% | 0.01% | +0.00 |
| BTC Grayscale Bitcoin Mini ETF | New | 0.00% | +0.00 |
| QQQM Invesco Nasdaq 100 ETF | Add +0.2% | 0.02% | +0.00 |
| CELH Celsius Holdings Inc. | New | 0.00% | +0.00 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +14.6% | 0.00% | +0.00 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | New | 0.00% | +0.00 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.00% | +0.00 |
| RUM Rum Group Inc. | New | 0.00% | +0.00 |
| ESGV Vanguard ESG US Stock ETF | Add +0.2% | 0.01% | +0.00 |
| PBW Invesco Wilderhill Clean Ene | Add +0.5% | 0.00% | 0.00 |
| NOK Nokia Corp.-Spon ADR | Add +15.2% | 0.00% | 0.00 |
| CARZ First Trust S-Network Future | Add +0.6% | 0.01% | −0.00 |
| IFRA iShares US Infrastructure | Add +0.3% | 0.00% | −0.00 |
| LUMN Lumen Technologies Inc. | Add +8.1% | 0.00% | −0.00 |
| PCG P G & E Corp. | Add +0.0% | 0.02% | −0.00 |
| SPYX SS SPDR S&P 500 Foss FL ETF | Add +0.1% | 0.08% | −0.00 |
| VT Vanguard Tot World STK ETF | Add +0.5% | 0.01% | −0.00 |
| LLY Eli Lilly & Co. | Add +7.1% | 0.00% | −0.00 |
| ARE Alexandria Real Estate Equit | Add +1.1% | 0.00% | −0.00 |
| PBD Invesco Global Clean Energy | Add +0.1% | 0.00% | −0.00 |
| IDNA iShares Gen-Immunology HLTH | Add +0.5% | 0.01% | −0.00 |
Notes & Other Activity Q3 2024 → Q4 2024
| PANW Palo Alto Networks Inc. | COM | Reduce -100.0% | 0 | $5 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 499 | $448.2M | QQQ, VUSB, VTI, SMLF, VO |
| Q1 2026 | 512 | $394.3M | VUSB, QQQ, VTI, SMLF, VO |
| Q4 2025 | 474 | $392.1M | QQQ, VUSB, VTI, SMLF, VO |
| Q3 2025 | 474 | $392.1M | QQQ, VUSB, VTI, SMLF, VO |
| Q2 2025 | 464 | $368.6M | QQQ, VUSB, VTI, SMLF, VO |
| Q1 2025 | 470 | $377.1M | VUSB, QQQ, VTI, JEPI, SMLF |
| Q4 2024 | 470 | $388.5M | QQQ, VUSB, VTI, JEPI, SMLF |
| Q3 2024 | 469 | $379.7M | QQQ, VUSB, VTI, JEPI, SMLF |
| Q2 2024 | 461 | $356.7M | QQQ, VUSB, JEPI, VTI, SMLF |
| Q1 2024 | 460 | $350.7M | QQQ, VUSB, JEPI, VTI, SMLF |