PDS Planning, Inc
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 10, 2025), PDS Planning, Inc reported 444 stock positions worth $1.1 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 7.3% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 6.9%) and iShares Core U.S. Aggregate (AGG, 5.9%). Compared with Q3 2024, it opened 26 new positions, sold out of 25, added to 268 and reduced 125. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +2%) and the biggest sale Abbvie (ABBV, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- DUBLIN, OH
- CIK
- 0000838618
- Portfolio Value
- $1.1B (Q4 2024)
- SEC Filing
- 0000838618-25-000001 ↗ filed Feb 10, 2025
Holdings Value
Holdings 444 stocks · $1.1B
| IVV iShares Core S&P 500 ETF | 7.31% | 139,799 | $82.3M | Add +2.2% |
| VEA Vanguard Ftse Developed ETF | 6.95% | 1,635,194 | $78.2M | Add +4.0% |
| AGG iShares Core U.S. Aggregate | 5.92% | 687,306 | $66.6M | Add +6.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 4.75% | 202,609 | $53.5M | Add +1.6% |
| VIG Vanguard Dividend Apprec ETF | 4.58% | 262,997 | $51.5M | Add +0.8% |
| AVUV Avantis US Small Cap Value | 4.50% | 524,299 | $50.6M | Add +2.9% |
| VWO Vanguard Ftse Emerging Marke | 3.84% | 981,765 | $43.2M | Add +3.6% |
| BNDX Vanguard Total Intl Bond ETF | 3.81% | 873,239 | $42.8M | Add +8.8% |
| IGSB iShares 1-5Y Inv Grade Corp. | 3.04% | 662,772 | $34.3M | Add +6.1% |
| REET iShares Global REIT ETF | 2.81% | 1,320,548 | $31.7M | Add +2.9% |
| BSV Vanguard Short-Term Bond ETF | 2.63% | 383,541 | $29.6M | Add +5.6% |
| AAPL Apple Inc. | 2.24% | 100,647 | $25.2M | Add +1.1% |
| ABBV Abbvie Inc. | 1.69% | 107,101 | $19.0M | Reduce -1.3% |
| NVDA Nvidia Corp. | 1.64% | 137,166 | $18.4M | Add +3.8% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 1.63% | 92,416 | $18.3M | Reduce -4.0% |
| MSFT Microsoft Corp. | 1.56% | 41,742 | $17.6M | Add +4.3% |
| BND Vanguard Total Bond Market | 1.25% | 196,073 | $14.1M | Add +8.9% |
| IJH iShares Core S&P Midcap ETF | 1.23% | 222,118 | $13.8M | Reduce -1.7% |
| IEFA iShares Core MSCI Eafe ETF | 1.20% | 191,942 | $13.5M | Add +0.7% |
| ABT Abbott Laboratories | 1.18% | 117,416 | $13.3M | Add +1.8% |
| VTEB Vanguard Tax-Exempt Bond ETF | 1.04% | 233,195 | $11.7M | Add +7.7% |
| JPM JPMorgan Chase & Co. | 0.99% | 46,564 | $11.2M | Add +14.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.98% | 45,869 | $11.0M | Reduce -1.5% |
| IEMG iShares Core MSCI Emerging | 0.93% | 201,080 | $10.5M | Reduce -0.1% |
| AMZN Amazon.com Inc. | 0.90% | 46,057 | $10.1M | Add +1.3% |
| MUB iShares National Muni Bond E | 0.88% | 92,634 | $9.9M | Add +6.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.87% | 21,490 | $9.7M | Reduce -1.1% |
| IAGG iShares Intl Aggregate Bond | 0.67% | 150,281 | $7.5M | Add +1.5% |
| SUB iShares Short-Term National | 0.63% | 67,307 | $7.1M | Add +17.4% |
| VEU Vanguard Ftse All-World Ex-U | 0.60% | 116,931 | $6.7M | Add +0.7% |
| GOOG Alphabet Inc. Class C | 0.59% | 34,948 | $6.7M | Add +10.9% |
| GOOGL Alphabet Inc. Class A | 0.55% | 32,662 | $6.2M | Add +9.4% |
| VT Vanguard Tot World STK ETF | 0.55% | 52,535 | $6.2M | Add +6.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.54% | 21,136 | $6.1M | Add +2.1% |
| PG The Procter & Gamble Co. | 0.53% | 35,645 | $6.0M | Add +9.2% |
| META Meta Platforms Inc. Class A | 0.52% | 9,950 | $5.8M | Add +1.3% |
| AVGO Broadcom Inc. | 0.50% | 24,458 | $5.7M | Add +15.5% |
| VNQ Vanguard Real Estate ETF | 0.48% | 60,280 | $5.4M | Add +2.7% |
| TSLA Tesla Inc. | 0.47% | 13,190 | $5.3M | Add +2.1% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.47% | 104,056 | $5.3M | Reduce -3.2% |
| VIGI Vanguard Int Div App Indx FD | 0.44% | 61,266 | $4.9M | Reduce -2.5% |
| LLY Eli Lilly & Co. | 0.41% | 5,926 | $4.6M | Add +1.3% |
| VOO Vanguard S&P 500 ETF | 0.40% | 8,258 | $4.4M | Add +3.0% |
| UPS United Parcel Service Class B | 0.39% | 34,583 | $4.4M | Add +0.9% |
| OUNZ Vaneck Merk Gold ETF | 0.38% | 167,778 | $4.2M | No change |
| KO The Coca-Cola Co. | 0.32% | 58,048 | $3.6M | Reduce -2.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.32% | 6,056 | $3.5M | Reduce -3.0% |
| TSM Taiwan Semiconductor-SP ADR | 0.31% | 17,642 | $3.5M | Add +1.8% |
| NOW ServiceNow Inc. | 0.31% | 3,277 | $3.5M | Reduce -0.4% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.30% | 12,548 | $3.4M | Add +2.4% |
| V Visa Inc. Class A | 0.27% | 9,456 | $3.0M | Add +3.0% |
| ORCL Oracle Corp. | 0.26% | 17,580 | $2.9M | Add +9.3% |
| CINF Cincinnati Financial Corp. | 0.25% | 19,747 | $2.8M | Add +1.6% |
| DE Deere & Co. | 0.24% | 6,312 | $2.7M | Add +1.1% |
| HD Home Depot Inc. | 0.23% | 6,603 | $2.6M | Reduce -2.2% |
| JNJ Johnson & Johnson | 0.22% | 16,997 | $2.5M | Add +14.5% |
| XOM Exxon Mobil Corp. | 0.22% | 22,646 | $2.4M | Add +0.3% |
| COST Costco Wholesale Corp. | 0.22% | 2,644 | $2.4M | Add +1.4% |
| WMT Walmart Inc. | 0.21% | 26,419 | $2.4M | Add +15.0% |
| MA Mastercard Inc. Class A | 0.21% | 4,399 | $2.3M | Add +1.4% |
| SDY SS SPDR S&P Dividend ETF | 0.19% | 16,522 | $2.2M | Reduce -1.5% |
| UNH Unitedhealth Group Inc. | 0.19% | 4,274 | $2.2M | Reduce -3.6% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.18% | 36,894 | $2.1M | Add +0.6% |
| ISTB iShares Core 1-5 Year Usd Bo | 0.18% | 43,489 | $2.1M | Add +0.5% |
| ETN Eaton Corp. PLC | 0.18% | 6,211 | $2.1M | Add +0.2% |
| DFAC Dimensional US Core Equity 2 | 0.18% | 57,351 | $2.0M | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.17% | 11,534 | $2.0M | Add +3.4% |
| NFLX Netflix Inc. | 0.17% | 2,149 | $1.9M | Add +0.9% |
| VSS Vanguard Ftse All Wo X-US SC | 0.15% | 14,492 | $1.7M | Reduce -6.9% |
| JPST JPMorgan Ultra-Short Income | 0.14% | 32,120 | $1.6M | Add +34.7% |
| ADBE Adobe Inc. | 0.14% | 3,613 | $1.6M | Reduce -1.2% |
| MRK Merck & Co. Inc. | 0.14% | 15,875 | $1.6M | Add +17.4% |
| CRM Salesforce Inc. | 0.14% | 4,711 | $1.6M | Add +4.8% |
| JEPI JPMorgan Equity Premium Inco | 0.14% | 27,150 | $1.6M | Add +1.2% |
| TMO Thermo Fisher Scientific Inc. | 0.13% | 2,798 | $1.5M | Add +22.1% |
| GLDM SPDR Gold Minishares Trust | 0.12% | 27,051 | $1.4M | Add +3.9% |
| VGT Vanguard Info Tech ETF | 0.12% | 2,257 | $1.4M | Add +4.7% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.12% | 17,859 | $1.4M | Add +67.6% |
| CVX Chevron Corp. | 0.12% | 9,605 | $1.4M | Add +9.9% |
| SCHB Schwab US Broad Market ETF | 0.12% | 58,460 | $1.3M | Reduce -3.5% |
| PEP Pepsico Inc. | 0.12% | 8,514 | $1.3M | Reduce -6.5% |
| ADP Automatic Data Processing | 0.11% | 4,366 | $1.3M | Add +17.9% |
| CSCO Cisco Systems Inc. | 0.11% | 20,187 | $1.2M | Add +5.7% |
| GLD SPDR Gold Shares | 0.11% | 4,933 | $1.2M | Add +0.5% |
| SHOP Shopify Inc. Class A | 0.10% | 10,959 | $1.2M | Add +24.9% |
| HBAN Huntington Bancshares Inc. | 0.10% | 71,453 | $1.2M | Add +11.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.10% | 26,263 | $1.2M | Add +6.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.10% | 2,247 | $1.1M | Add +18.9% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.10% | 13,306 | $1.1M | Add +1.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.10% | 5,003 | $1.1M | Add +15.0% |
| TXN Texas Instruments Inc. | 0.10% | 5,863 | $1.1M | Add +1.6% |
| LOW Lowe's Cos Inc. | 0.10% | 4,432 | $1.1M | Add +0.6% |
| MCD McDonald's Corp. | 0.09% | 3,675 | $1.1M | Add +0.3% |
| GE General Electric filed as GE AEROSPACE | 0.09% | 6,370 | $1.1M | Add +0.7% |
| IWN iShares Russell 2000 Value E | 0.09% | 6,430 | $1.1M | Reduce -2.2% |
| SPYI Neos S&P 500 High Income ETF | 0.09% | 20,316 | $1.0M | No change |
| SAP Sap SE-Sponsored ADR | 0.09% | 4,127 | $1.0M | Add +3.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.09% | 2,443 | $1.0M | Reduce -0.6% |
| NEE Nextera Energy Inc. | 0.09% | 13,971 | $1.0M | Add +5.0% |
| BKNG Booking Holdings Inc. | 0.09% | 201 | $999K | Add +4.2% |
Portfolio Sells Q3 2024 → Q4 2024
| ABBV Abbvie Inc. | Reduce -1.3% | 1.69% | −0.23 |
| HELP Cybin Inc. | Reduce -88.7% | 0.02% | −0.19 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -4.0% | 1.63% | −0.10 |
| IEMG iShares Core MSCI Emerging | Reduce -0.1% | 0.93% | −0.10 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -60.5% | 0.05% | −0.09 |
| VIGI Vanguard Int Div App Indx FD | Reduce -2.5% | 0.44% | −0.06 |
| KO The Coca-Cola Co. | Reduce -2.4% | 0.32% | −0.06 |
| GEF Greif Inc. Class A | Reduce -64.2% | 0.03% | −0.05 |
| XLE SS Energy Select Sector | Reduce -70.0% | 0.02% | −0.05 |
| JMBS Janus Henderson Mortg Backed | Sold out | 0.00% | −0.05 |
| UNH Unitedhealth Group Inc. | Reduce -3.6% | 0.19% | −0.04 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.7% | 1.23% | −0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.1% | 0.87% | −0.03 |
| AMD Advanced Micro Devices | Reduce -2.4% | 0.07% | −0.03 |
| EMB iShares JP Morgan Usd Emergi | Sold out | 0.00% | −0.03 |
| DEO Diageo PLC-Sponsored ADR | Sold out | 0.00% | −0.03 |
| ELV Elevance Health Inc. | Reduce -9.9% | 0.05% | −0.03 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -6.9% | 0.15% | −0.03 |
| ADBE Adobe Inc. | Reduce -1.2% | 0.14% | −0.03 |
| KT KT Corp.-SP ADR | Sold out | 0.00% | −0.03 |
| PEP Pepsico Inc. | Reduce -6.5% | 0.12% | −0.02 |
| JHX James Hardie Ord | Sold out | 0.00% | −0.02 |
| GSK GSK PLC-Spon ADR | Sold out | 0.00% | −0.02 |
| CNC Centene Corp. | Sold out | 0.00% | −0.02 |
| DHR Danaher Corp. | Reduce -7.6% | 0.07% | −0.02 |
| JMST JPM Ultra-Short Muni Income | Reduce -3.2% | 0.47% | −0.02 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.02 |
| HUM Humana Inc. | Sold out | 0.00% | −0.02 |
| O Realty Income Corp. | Sold out | 0.00% | −0.02 |
| MDT Medtronic PLC | Sold out | 0.00% | −0.02 |
| DHI D.R. Horton Inc. | Sold out | 0.00% | −0.02 |
| SDY SS SPDR S&P Dividend ETF | Reduce -1.5% | 0.19% | −0.02 |
| JQUA JPMorgan US Quality Factor | Sold out | 0.00% | −0.02 |
| ACGL Arch Capital Group Ltd. | Sold out | 0.00% | −0.02 |
| DD Dupont DE Nemours Inc. | Sold out | 0.00% | −0.02 |
| NGG National Grid PLC-SP ADR | Sold out | 0.00% | −0.02 |
| VRSN Verisign Inc. | Sold out | 0.00% | −0.02 |
| MTD Mettler-Toledo International | Sold out | 0.00% | −0.02 |
| IBP Installed Building Products | Sold out | 0.00% | −0.02 |
| ALC Alcon Inc. | Sold out | 0.00% | −0.02 |
| NUE Nucor Corp. | Sold out | 0.00% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -13.7% | 0.06% | −0.02 |
| SLB SLB Ltd. | Sold out | 0.00% | −0.02 |
| SKM SK Telecom Co. Ltd.-Spon ADR | Sold out | 0.00% | −0.02 |
| HD Home Depot Inc. | Reduce -2.2% | 0.23% | −0.02 |
| AMAT Applied Materials Inc. | Reduce -2.9% | 0.05% | −0.02 |
| AMGN Amgen Inc. | Reduce -2.3% | 0.05% | −0.01 |
| LIN Linde PLC | Reduce -1.8% | 0.09% | −0.01 |
| NVS Novartis AG-Sponsored ADR | Reduce -1.5% | 0.07% | −0.01 |
| CI The Cigna Group | Reduce -4.3% | 0.04% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| IVV iShares Core S&P 500 ETF | Add +2.2% | 7.31% | +0.24 |
| JPM JPMorgan Chase & Co. | Add +14.3% | 0.99% | +0.22 |
| NVDA Nvidia Corp. | Add +3.8% | 1.64% | +0.20 |
| BNDX Vanguard Total Intl Bond ETF | Add +8.8% | 3.81% | +0.19 |
| AVGO Broadcom Inc. | Add +15.5% | 0.50% | +0.18 |
| TSLA Tesla Inc. | Add +2.1% | 0.47% | +0.17 |
| AAPL Apple Inc. | Add +1.1% | 2.24% | +0.16 |
| AMZN Amazon.com Inc. | Add +1.3% | 0.90% | +0.14 |
| GOOG Alphabet Inc. Class C | Add +10.9% | 0.59% | +0.12 |
| AVUV Avantis US Small Cap Value | Add +2.9% | 4.50% | +0.12 |
| GOOGL Alphabet Inc. Class A | Add +9.4% | 0.55% | +0.11 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +6.1% | 3.04% | +0.10 |
| SUB iShares Short-Term National | Add +17.4% | 0.63% | +0.09 |
| BSV Vanguard Short-Term Bond ETF | Add +5.6% | 2.63% | +0.07 |
| AGG iShares Core U.S. Aggregate | Add +6.7% | 5.92% | +0.07 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +67.6% | 0.12% | +0.05 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +7.7% | 1.04% | +0.05 |
| WMT Walmart Inc. | Add +15.0% | 0.21% | +0.05 |
| BND Vanguard Total Bond Market | Add +8.9% | 1.25% | +0.04 |
| PLTR Palantir Technologies Inc. Class A | New | 0.04% | +0.04 |
| SHOP Shopify Inc. Class A | Add +24.9% | 0.10% | +0.04 |
| JMUB JPMorgan Municipal ETF | New | 0.04% | +0.04 |
| TSM Taiwan Semiconductor-SP ADR | Add +1.8% | 0.31% | +0.04 |
| V Visa Inc. Class A | Add +3.0% | 0.27% | +0.04 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +1.6% | 4.75% | +0.04 |
| JPST JPMorgan Ultra-Short Income | Add +34.7% | 0.14% | +0.04 |
| IONQ Ionq Inc. | Add +2.6% | 0.04% | +0.03 |
| NFLX Netflix Inc. | Add +0.9% | 0.17% | +0.03 |
| APP AppLovin Corp. Class A | New | 0.03% | +0.03 |
| MUB iShares National Muni Bond E | Add +6.5% | 0.88% | +0.03 |
| CRM Salesforce Inc. | Add +4.8% | 0.14% | +0.03 |
| SPOT Spotify Technology SA | New | 0.03% | +0.03 |
| ARCC Ares Capital Corp. | New | 0.03% | +0.03 |
| PG The Procter & Gamble Co. | Add +9.2% | 0.53% | +0.02 |
| VPU Vanguard Utilities ETF | New | 0.02% | +0.02 |
| TRGP Targa Resources Corp. | New | 0.02% | +0.02 |
| ADP Automatic Data Processing | Add +17.9% | 0.11% | +0.02 |
| VT Vanguard Tot World STK ETF | Add +6.9% | 0.55% | +0.02 |
| APO Apollo Global Management Inc. | New | 0.02% | +0.02 |
| MSFT Microsoft Corp. | Add +4.3% | 1.56% | +0.02 |
| OMF Onemain Holdings Inc. | New | 0.02% | +0.02 |
| HDB HDFC Bank Ltd.-ADR | Add +37.3% | 0.07% | +0.02 |
| DDOG Datadog Inc. Class A | New | 0.02% | +0.02 |
| BR Broadridge Financial Solutio | New | 0.02% | +0.02 |
| FAST Fastenal Co. | New | 0.02% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +18.9% | 0.10% | +0.02 |
| HBAN Huntington Bancshares Inc. | Add +11.9% | 0.10% | +0.02 |
| TTD Trade Desk Inc./the Class A | New | 0.02% | +0.02 |
| VTI VG Morningstar TS MKT ETF-US | Add +2.1% | 0.54% | +0.02 |
| DIS The Walt Disney Co. | Add +16.3% | 0.07% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 609 | $1.7B | VEA, IVV, AGG, VO, AVUV |
| Q1 2026 | 561 | $1.5B | VEA, IVV, AGG, VO, AVUV |
| Q4 2025 | 553 | $1.5B | VEA, IVV, AGG, VO, AVUV |
| Q3 2025 | 540 | $1.4B | VEA, IVV, AGG, VO, VIG |
| Q2 2025 | 516 | $1.3B | VEA, IVV, AGG, VO, VIG |
| Q1 2025 | 476 | $1.2B | VEA, IVV, AGG, VO, VIG |
| Q4 2024 | 444 | $1.1B | IVV, VEA, AGG, VO, VIG |
| Q3 2024 | 443 | $1.1B | VEA, IVV, AGG, VO, VIG |
| Q2 2024 | 396 | $991.2M | VEA, VBR, IVV, AGG, IJH |
| Q1 2024 | 397 | $951.8M | VEA, VBR, IVV, AGG, IJH |