PDS Planning, Inc
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 26, 2026), PDS Planning, Inc reported 553 stock positions worth $1.5 billion. Its top holding was Vanguard Ftse Developed ETF (VEA) at 7.4% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 6.9%) and iShares Core U.S. Aggregate (AGG, 5.3%). Compared with Q3 2025, it opened 35 new positions, sold out of 22, added to 303 and reduced 188. The biggest buy was Alphabet Class A (GOOGL, shares +8%) and the biggest sale Vanguard Ftse Emerging Marke (VWO, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- DUBLIN, OH
- CIK
- 0000838618
- Portfolio Value
- $1.5B (Q4 2025)
- SEC Filing
- 0000838618-26-000001 ↗ filed Jan 26, 2026
Holdings Value
Holdings 553 stocks · $1.5B
| VEA Vanguard Ftse Developed ETF | 7.39% | 1,770,112 | $110.6M | Reduce -0.1% |
| IVV iShares Core S&P 500 ETF | 6.87% | 150,189 | $102.9M | Reduce -0.5% |
| AGG iShares Core U.S. Aggregate | 5.27% | 790,542 | $79.0M | Add +3.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 4.42% | 227,783 | $66.1M | Add +1.8% |
| AVUV Avantis US Small Cap Value | 4.10% | 601,919 | $61.4M | Add +3.2% |
| VIG Vanguard Dividend Apprec ETF | 4.08% | 277,806 | $61.1M | Add +0.6% |
| VWO Vanguard Ftse Emerging Marke | 3.74% | 1,040,963 | $56.0M | Reduce -0.4% |
| BNDX Vanguard Total Intl Bond ETF | 3.07% | 951,867 | $46.0M | Add +2.5% |
| IGSB iShares 1-5Y Inv Grade Corp. | 2.58% | 729,396 | $38.6M | Reduce -2.3% |
| REET iShares Global REIT ETF | 2.56% | 1,533,569 | $38.3M | Add +4.3% |
| AAPL Apple Inc. | 2.37% | 130,608 | $35.5M | Add +5.6% |
| BSV Vanguard Short-Term Bond ETF | 2.16% | 410,522 | $32.4M | Reduce -2.0% |
| NVDA Nvidia Corp. | 2.16% | 172,996 | $32.3M | Add +3.5% |
| MSFT Microsoft Corp. | 1.71% | 53,060 | $25.7M | Add +0.1% |
| ABBV Abbvie Inc. | 1.69% | 110,533 | $25.3M | Add +2.4% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 1.40% | 98,861 | $20.9M | Reduce -0.1% |
| IEFA iShares Core MSCI Eafe ETF | 1.12% | 187,346 | $16.8M | Reduce -0.1% |
| BND Vanguard Total Bond Market | 1.09% | 220,923 | $16.4M | Add +0.4% |
| JPM JPMorgan Chase & Co. | 1.06% | 49,371 | $15.9M | Reduce -2.5% |
| ABT Abbott Laboratories | 1.02% | 121,398 | $15.2M | Add +0.6% |
| AMZN Amazon.com Inc. | 1.01% | 65,738 | $15.2M | Add +5.9% |
| BRK.A Berkshire Hathaway Inc. Class A | 1.01% | 20 | $15.1M | Add +11.1% |
| IJH iShares Core S&P Midcap ETF | 1.01% | 228,687 | $15.1M | Add +0.8% |
| GOOG Alphabet Inc. Class C | 0.97% | 46,443 | $14.6M | Add +3.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.97% | 28,972 | $14.6M | Add +3.4% |
| MUB iShares National Muni Bond E | 0.93% | 130,034 | $13.9M | Add +23.8% |
| IEMG iShares Core MSCI Emerging | 0.92% | 205,689 | $13.8M | Add +0.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.90% | 52,076 | $13.4M | Add +2.4% |
| GOOGL Alphabet Inc. Class A | 0.89% | 42,353 | $13.3M | Add +8.2% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.87% | 259,003 | $13.0M | Add +3.4% |
| IAGG iShares Intl Aggregate Bond | 0.76% | 228,153 | $11.4M | Add +18.0% |
| SUB iShares Short-Term National | 0.71% | 99,658 | $10.6M | Add +24.5% |
| AVGO Broadcom Inc. | 0.62% | 26,700 | $9.2M | Reduce -2.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.59% | 26,168 | $8.8M | Add +22.8% |
| VT Vanguard Tot World STK ETF | 0.55% | 58,050 | $8.2M | Add +2.6% |
| META Meta Platforms Inc. Class A | 0.54% | 12,253 | $8.1M | Add +1.7% |
| LLY Eli Lilly & Co. | 0.53% | 7,335 | $7.9M | Add +4.9% |
| VEU Vanguard Ftse All-World Ex-U | 0.53% | 106,832 | $7.9M | Reduce -1.4% |
| TSLA Tesla Inc. | 0.47% | 15,745 | $7.1M | Add +0.9% |
| OUNZ Vaneck Merk Gold ETF | 0.46% | 167,778 | $7.0M | No change |
| VOO Vanguard S&P 500 ETF | 0.43% | 10,208 | $6.4M | Add +3.7% |
| TSM Taiwan Semiconductor-SP ADR | 0.42% | 20,583 | $6.3M | Reduce -0.3% |
| VNQ Vanguard Real Estate ETF | 0.38% | 64,320 | $5.7M | Add +4.4% |
| VIGI Vanguard Int Div App Indx FD | 0.36% | 59,623 | $5.5M | Add +0.4% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.35% | 102,658 | $5.2M | Reduce -1.4% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.34% | 16,393 | $5.2M | Reduce -0.7% |
| PG The Procter & Gamble Co. | 0.34% | 35,887 | $5.1M | Reduce -6.7% |
| KO The Coca-Cola Co. | 0.30% | 64,554 | $4.5M | Reduce -0.1% |
| V Visa Inc. Class A | 0.29% | 12,170 | $4.3M | Add +1.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.27% | 6,020 | $4.1M | Reduce -0.5% |
| ORCL Oracle Corp. | 0.26% | 19,702 | $3.8M | Add +9.7% |
| JNJ Johnson & Johnson | 0.25% | 18,334 | $3.8M | Reduce -3.5% |
| MA Mastercard Inc. Class A | 0.24% | 6,281 | $3.6M | Add +1.2% |
| WMT Walmart Inc. | 0.23% | 31,525 | $3.5M | Add +1.2% |
| UPS United Parcel Service Class B | 0.23% | 34,734 | $3.4M | Add +2.6% |
| COST Costco Wholesale Corp. | 0.22% | 3,793 | $3.3M | Add +3.1% |
| CINF Cincinnati Financial Corp. | 0.21% | 19,229 | $3.1M | Reduce -3.3% |
| XOM Exxon Mobil Corp. | 0.20% | 25,463 | $3.1M | Add +1.0% |
| DE Deere & Co. | 0.19% | 6,252 | $2.9M | Reduce -4.2% |
| GE General Electric filed as GE AEROSPACE | 0.17% | 8,414 | $2.6M | Add +0.3% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.17% | 43,497 | $2.5M | Add +1.6% |
| GLDM SPDR Gold Minishares Trust | 0.16% | 28,495 | $2.4M | Add +0.8% |
| NFLX Netflix Inc. | 0.16% | 25,652 | $2.4M | Reduce -2.6% |
| HD Home Depot Inc. | 0.16% | 6,919 | $2.4M | Reduce -8.2% |
| DFAC Dimensional US Core Equity 2 | 0.15% | 57,351 | $2.3M | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.15% | 11,735 | $2.2M | Add +1.4% |
| CSCO Cisco Systems Inc. | 0.14% | 27,575 | $2.1M | Add +11.3% |
| SDY SS SPDR S&P Dividend ETF | 0.14% | 15,240 | $2.1M | Add +0.1% |
| ETN Eaton Corp. PLC | 0.14% | 6,351 | $2.0M | Reduce -2.1% |
| VSS Vanguard Ftse All Wo X-US SC | 0.14% | 14,105 | $2.0M | Add +1.1% |
| APH Amphenol Corp. Class A | 0.13% | 14,896 | $2.0M | Reduce -9.7% |
| ISTB iShares Core 1-5 Year Usd Bo | 0.13% | 41,287 | $2.0M | Reduce -5.6% |
| JPIE JPMorgan Income ETF | 0.13% | 42,558 | $2.0M | Add +13.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.13% | 6,602 | $2.0M | Add +13.5% |
| JEPI JPMorgan Equity Premium Inco | 0.13% | 33,254 | $1.9M | Add +1.3% |
| UNH Unitedhealth Group Inc. | 0.12% | 5,656 | $1.9M | Add +6.1% |
| CVX Chevron Corp. | 0.12% | 12,185 | $1.9M | Add +3.6% |
| AMD Advanced Micro Devices | 0.12% | 8,494 | $1.8M | Add +2.0% |
| ASML ASML Holding NV-NY Reg SHS | 0.12% | 1,682 | $1.8M | Add +2.8% |
| HBAN Huntington Bancshares Inc. | 0.12% | 103,220 | $1.8M | Add +4.1% |
| MRK Merck & Co. Inc. | 0.12% | 16,819 | $1.8M | Add +5.7% |
| TMO Thermo Fisher Scientific Inc. | 0.12% | 3,040 | $1.8M | Add +2.1% |
| GLD SPDR Gold Shares | 0.11% | 4,318 | $1.7M | Reduce -10.9% |
| JCPB JPMorgan Core Plus Bond ETF | 0.11% | 35,604 | $1.7M | Reduce -5.7% |
| CAT Caterpillar Inc. | 0.11% | 2,941 | $1.7M | Add +1.0% |
| NEE Nextera Energy Inc. | 0.11% | 20,402 | $1.6M | Reduce -3.4% |
| PLTR Palantir Technologies Inc. Class A | 0.11% | 9,195 | $1.6M | Reduce -6.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.10% | 28,299 | $1.6M | Add +2.1% |
| ADBE Adobe Inc. | 0.10% | 4,374 | $1.5M | Add +24.4% |
| MU Micron Technology Inc. | 0.10% | 5,280 | $1.5M | Add +0.3% |
| CAH Cardinal Health Inc. | 0.10% | 7,198 | $1.5M | Add +0.3% |
| BKNG Booking Holdings Inc. | 0.10% | 273 | $1.5M | Reduce -2.9% |
| SHOP Shopify Inc. Class A | 0.10% | 9,068 | $1.5M | Reduce -5.7% |
| PEP Pepsico Inc. | 0.10% | 10,083 | $1.4M | Reduce -1.8% |
| SPYI Neos S&P 500 High Income ETF | 0.10% | 27,415 | $1.4M | Add +1.8% |
| GS Goldman Sachs Group Inc. | 0.10% | 1,621 | $1.4M | Reduce -0.7% |
| LIN Linde PLC | 0.09% | 3,331 | $1.4M | Reduce -11.8% |
| SCHB Schwab US Broad Market ETF | 0.09% | 54,121 | $1.4M | Reduce -2.7% |
| VGT Vanguard Info Tech ETF | 0.09% | 1,872 | $1.4M | Add +1.5% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.09% | 17,568 | $1.4M | Reduce -4.3% |
Portfolio Sells Q3 2025 → Q4 2025
| VWO Vanguard Ftse Emerging Marke | Reduce -0.4% | 3.74% | −0.18 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -2.3% | 2.58% | −0.16 |
| NOW ServiceNow Inc. | Reduce -54.5% | 0.08% | −0.14 |
| BSV Vanguard Short-Term Bond ETF | Reduce -2.0% | 2.16% | −0.12 |
| IVV iShares Core S&P 500 ETF | Reduce -0.5% | 6.87% | −0.12 |
| PG The Procter & Gamble Co. | Reduce -6.7% | 0.34% | −0.07 |
| NFLX Netflix Inc. | Reduce -2.6% | 0.16% | −0.06 |
| HD Home Depot Inc. | Reduce -8.2% | 0.16% | −0.05 |
| JPM JPMorgan Chase & Co. | Reduce -2.5% | 1.06% | −0.04 |
| ETN Eaton Corp. PLC | Reduce -2.1% | 0.14% | −0.03 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -0.1% | 1.40% | −0.03 |
| LIN Linde PLC | Reduce -11.8% | 0.09% | −0.03 |
| TIDAL TRUST II | Sold out | 0.00% | −0.03 |
| FISV Fiserv Inc. | Sold out | 0.00% | −0.03 |
| T AT&T Inc. | Reduce -19.4% | 0.05% | −0.02 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.02 |
| RACE Ferrari NV | Sold out | 0.00% | −0.02 |
| ACWI iShares MSCI Acwi ETF | Sold out | 0.00% | −0.02 |
| VEEV Veeva Systems Inc. Class A | Sold out | 0.00% | −0.02 |
| ADP Automatic Data Processing | Reduce -4.6% | 0.08% | −0.02 |
| SE Sea Ltd.-ADR | Sold out | 0.00% | −0.02 |
| JMST JPM Ultra-Short Muni Income | Reduce -1.4% | 0.35% | −0.02 |
| CARR Carrier Global Corp. | Sold out | 0.00% | −0.02 |
| SAP Sap SE-Sponsored ADR | Reduce -9.2% | 0.07% | −0.02 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.02 |
| AXON Axon Enterprise Inc. | Sold out | 0.00% | −0.02 |
| EQH Equitable Holdings Inc. | Sold out | 0.00% | −0.02 |
| RPRX Royalty Pharma PLC Class A | Sold out | 0.00% | −0.02 |
| BAM Brookfield Asset Mgmt-A | Sold out | 0.00% | −0.02 |
| TDY Teledyne Technologies Inc. | Sold out | 0.00% | −0.02 |
| ELP Companhia Paranaense DE Ener | Sold out | 0.00% | −0.02 |
| PLTR Palantir Technologies Inc. Class A | Reduce -6.5% | 0.11% | −0.01 |
| GRMN Garmin Ltd. | Sold out | 0.00% | −0.01 |
| CDW CDW Corp. | Sold out | 0.00% | −0.01 |
| GWRE Guidewire Software Inc. | Sold out | 0.00% | −0.01 |
| ANET Arista Networks Inc. | Reduce -5.5% | 0.07% | −0.01 |
| RMD Resmed Inc. | Sold out | 0.00% | −0.01 |
| RPG Invesco S&P 500 Pure Growth | Sold out | 0.00% | −0.01 |
| SPHD Invesco S&P 500 High Dividen | Sold out | 0.00% | −0.01 |
| PBA Pembina Pipeline Corp. | Sold out | 0.00% | −0.01 |
| UBER Uber Technologies Inc. | Reduce -4.4% | 0.05% | −0.01 |
| JPST JPMorgan Ultra-Short Income | Reduce -10.7% | 0.08% | −0.01 |
| SNPS Synopsys Inc. | Reduce -24.4% | 0.03% | −0.01 |
| TXN Texas Instruments Inc. | Reduce -6.5% | 0.08% | −0.01 |
| UNP Union Pacific Corp. | Reduce -9.3% | 0.08% | −0.01 |
| GEF Greif Inc. Class A | Reduce -45.5% | 0.02% | −0.01 |
| ISTB iShares Core 1-5 Year Usd Bo | Reduce -5.6% | 0.13% | −0.01 |
| AZO AutoZone Inc. | Reduce -8.9% | 0.03% | −0.01 |
| ORLY O'reilly Automotive Inc. | Reduce -7.7% | 0.04% | −0.01 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -0.1% | 1.12% | −0.01 |
Portfolio Buys Q3 2025 → Q4 2025
| GOOGL Alphabet Inc. Class A | Add +8.2% | 0.89% | +0.23 |
| GOOG Alphabet Inc. Class C | Add +3.0% | 0.97% | +0.21 |
| AAPL Apple Inc. | Add +5.6% | 2.37% | +0.19 |
| LLY Eli Lilly & Co. | Add +4.9% | 0.53% | +0.16 |
| MUB iShares National Muni Bond E | Add +23.8% | 0.93% | +0.16 |
| SUB iShares Short-Term National | Add +24.5% | 0.71% | +0.12 |
| VTI VG Morningstar TS MKT ETF-US | Add +22.8% | 0.59% | +0.10 |
| AVUV Avantis US Small Cap Value | Add +3.2% | 4.10% | +0.08 |
| IAGG iShares Intl Aggregate Bond | Add +18.0% | 0.76% | +0.08 |
| AKRE Akre Focus ETF | New | 0.07% | +0.07 |
| AMZN Amazon.com Inc. | Add +5.9% | 1.01% | +0.07 |
| BRK.A Berkshire Hathaway Inc. Class A | Add +11.1% | 1.01% | +0.07 |
| SLDE Slide Insurance Holdings Inc. | New | 0.05% | +0.05 |
| MU Micron Technology Inc. | Add +0.3% | 0.10% | +0.04 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 0.04% | +0.04 |
| UPS United Parcel Service Class B | Add +2.6% | 0.23% | +0.03 |
| AMD Advanced Micro Devices | Add +2.0% | 0.12% | +0.03 |
| SCHF Schwab Intl Equity ETF | Add +101.4% | 0.06% | +0.03 |
| MRK Merck & Co. Inc. | Add +5.7% | 0.12% | +0.03 |
| CSCO Cisco Systems Inc. | Add +11.3% | 0.14% | +0.02 |
| COR Cencora Inc. | Add +72.1% | 0.05% | +0.02 |
| ISRG Intuitive Surgical Inc. | Add +11.6% | 0.09% | +0.02 |
| AMX America Movil Sab DE CV | New | 0.02% | +0.02 |
| WBD Warner Bros Discovery Inc. | New | 0.02% | +0.02 |
| CAH Cardinal Health Inc. | Add +0.3% | 0.10% | +0.02 |
| VSXY Victoria's Secret & Co. | New | 0.02% | +0.02 |
| COF Capital One Financial Corp. | Add +18.5% | 0.08% | +0.02 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +95.8% | 0.04% | +0.02 |
| TMO Thermo Fisher Scientific Inc. | Add +2.1% | 0.12% | +0.02 |
| TLK Telkom Indonesia Persero-ADR | New | 0.02% | +0.02 |
| PCAR Paccar Inc. | New | 0.02% | +0.02 |
| IBM Intl Business Machines Corp. | Add +13.5% | 0.13% | +0.02 |
| ADBE Adobe Inc. | Add +24.4% | 0.10% | +0.02 |
| CAT Caterpillar Inc. | Add +1.0% | 0.11% | +0.02 |
| AMAT Applied Materials Inc. | Add +2.7% | 0.08% | +0.02 |
| DG Dollar General Corp. | New | 0.02% | +0.02 |
| AMGN Amgen Inc. | Add +15.2% | 0.07% | +0.02 |
| VXUS Vanguard Total Intl Stock | Add +78.5% | 0.04% | +0.02 |
| TEVA Teva Pharmaceutical-SP ADR | New | 0.02% | +0.02 |
| USRT iShares Core US REIT ETF | New | 0.02% | +0.02 |
| RIO Rio Tinto PLC-Spon ADR | New | 0.02% | +0.02 |
| QTUM Defiance Quantum ETF | New | 0.02% | +0.02 |
| CTVA Corteva Inc. | New | 0.02% | +0.02 |
| FSLR First Solar Inc. | New | 0.02% | +0.02 |
| BIIB Biogen Inc. | New | 0.02% | +0.02 |
| SYF Synchrony Financial | New | 0.02% | +0.02 |
| STX Seagate Technology Holdings | New | 0.01% | +0.01 |
| ASX Ase Technology Holding -ADR | Add +0.3% | 0.05% | +0.01 |
| NTR Nutrien Ltd. | New | 0.01% | +0.01 |
| ELPC Cia Paranaense DE Ener-ADR | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 609 | $1.7B | VEA, IVV, AGG, VO, AVUV |
| Q1 2026 | 561 | $1.5B | VEA, IVV, AGG, VO, AVUV |
| Q4 2025 | 553 | $1.5B | VEA, IVV, AGG, VO, AVUV |
| Q3 2025 | 540 | $1.4B | VEA, IVV, AGG, VO, VIG |
| Q2 2025 | 516 | $1.3B | VEA, IVV, AGG, VO, VIG |
| Q1 2025 | 476 | $1.2B | VEA, IVV, AGG, VO, VIG |
| Q4 2024 | 444 | $1.1B | IVV, VEA, AGG, VO, VIG |
| Q3 2024 | 443 | $1.1B | VEA, IVV, AGG, VO, VIG |
| Q2 2024 | 396 | $991.2M | VEA, VBR, IVV, AGG, IJH |
| Q1 2024 | 397 | $951.8M | VEA, VBR, IVV, AGG, IJH |