Pine Haven Investment Counsel, Inc

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 25, 2024), Pine Haven Investment Counsel, Inc reported 106 stock positions worth $113.7 million. Its top holding was Microsoft (MSFT) at 11.2% of the portfolio, followed by Apple (AAPL, 6.6%) and Costco Wholesale (COST, 3.7%). Compared with Q4 2023, it opened 5 new positions, sold out of 3, added to 22 and reduced 42. The biggest buy was a new position in Advanced Micro Devices (AMD) and the biggest sale Apple (AAPL, shares −1%).

Most Recent 13F
Q2 2026
Location
FAIRHAVEN, MA
CIK
0001899753
Portfolio Value
$113.7M (Q1 2024)
SEC Filing
0001085146-24-002030 ↗ filed Apr 25, 2024

Holdings Value

0$50.0M$100.0M$150.0M Q1 2024: $113.7M $113.7M Q1 2024 Q2 2024: $116.3M Q2 2024 Q3 2024: $123.5M Q3 2024 Q4 2024: $121.7M Q4 2024 Q1 2025: $119.2M Q1 2025 Q2 2025: $127.3M Q2 2025 Q3 2025: $138.5M Q3 2025 Q4 2025: $140.5M Q4 2025 Q1 2026: $136.0M Q1 2026 Q2 2026: $148.8M Q2 2026

Holdings 106 stocks · $113.7M
MSFT Microsoft Corp. 11.16% 30,153 $12.7M Reduce -0.2%
AAPL Apple Inc. 6.62% 43,891 $7.5M Reduce -1.2%
COST Costco Wholesale Corp. 3.69% 5,720 $4.2M Reduce -0.7%
BRK.B Berkshire Hathaway Inc. Class B 3.65% 9,854 $4.1M Reduce -0.8%
SBUX Starbucks Corp. 3.34% 41,599 $3.8M Add +0.2%
ABBV Abbvie Inc. 2.89% 18,048 $3.3M Reduce -0.3%
SCHW Schwab (charles) Corp. 2.71% 42,512 $3.1M Reduce -0.1%
ABT Abbott Laboratories 2.30% 23,011 $2.6M Reduce -0.2%
GOOGL Alphabet Inc. Class A 2.26% 17,050 $2.6M Reduce -0.7%
XOM Exxon Mobil Corp. 2.15% 21,061 $2.4M No change
ESGD iShares Trust iShares ESG Aw 2.13% 30,233 $2.4M Add +2.8%
CMG Chipotle Mexican Grill Inc. 1.97% 772 $2.2M Reduce -1.7%
VOO Vanguard S&P 500 ETF 1.82% 4,301 $2.1M Reduce -10.3%
PG The Procter & Gamble Co. 1.64% 11,512 $1.9M No change
AMGN Amgen Inc. 1.61% 6,452 $1.8M No change
MRK Merck & Co. Inc. 1.60% 13,792 $1.8M Reduce -0.4%
DE Deere & Co. 1.44% 3,983 $1.6M Add +3.4%
PEP Pepsico Inc. 1.42% 9,206 $1.6M Add +0.3%
ORCL Oracle Corp. 1.29% 11,705 $1.5M Reduce -0.2%
AMAT Applied Materials Inc. 1.29% 7,115 $1.5M Reduce -0.3%
NKE Nike Inc. Class B 1.27% 15,409 $1.4M Add +0.4%
UNP Union Pacific Corp. 1.25% 5,782 $1.4M Reduce -0.4%
JNJ Johnson & Johnson 1.22% 8,797 $1.4M Reduce -0.9%
EMR Emerson Electric Co. 1.22% 12,216 $1.4M Reduce -0.2%
SYK Stryker Corp. 1.12% 3,559 $1.3M No change
CL Colgate-Palmolive Co. 1.01% 12,792 $1.2M Reduce -0.3%
EAGG iShares ESG Aware US Aggrega 1.00% 24,196 $1.1M Add +5.2%
V Visa Inc. Class A 0.96% 3,890 $1.1M Reduce -0.5%
SCHP Schwab U.S. Tips ETF 0.95% 20,660 $1.1M Add +1.6%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.94% 10,491 $1.1M Add +0.6%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.91% 8,514 $1.0M Reduce -0.6%
GOOG Alphabet Inc. Class C 0.88% 6,570 $1.0M Reduce -0.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.88% 1,902 $995K Reduce -3.8%
NVDA Nvidia Corp. 0.86% 1,076 $972K Reduce -2.5%
IWR iShares Russell Mid-Cap ETF 0.85% 11,522 $969K No change
CAT Caterpillar Inc. 0.83% 2,590 $949K Reduce -1.0%
JPM JPMorgan Chase & Co. 0.77% 4,357 $873K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.76% 7,086 $867K No change
ESML iShares ESG Aware MSCI USA S 0.76% 21,358 $860K Add +3.0%
CVS CVS Health Corp. 0.74% 10,480 $836K Reduce -2.3%
EFA iShares MSCI Eafe ETF 0.72% 10,197 $814K No change
KO The Coca-Cola Co. 0.69% 12,910 $790K No change
BA The Boeing Co. 0.69% 4,068 $785K Reduce -0.4%
BLK BlackRock Finance Inc. 0.67% 920 $767K Add +0.6%
CI The Cigna Group 0.63% 1,984 $721K No change
SUSB iShares ESG Aware 1-5 Year U 0.62% 28,786 $705K Reduce -0.5%
META Meta Platforms Inc. Class A 0.61% 1,430 $694K Reduce -19.9%
CRM Salesforce Inc. 0.60% 2,279 $686K Add +1.8%
HD Home Depot Inc. 0.58% 1,711 $656K No change
ISRG Intuitive Surgical Inc. 0.57% 1,625 $649K No change
ECL Ecolab Inc. 0.57% 2,796 $646K No change
VGSR Vert GLB Sust Re ETF filed as MANAGER DIRECTED PORTFOLIOS 0.51% 59,295 $581K Add +5.6%
ADBE Adobe Inc. 0.49% 1,095 $553K No change
ROK Rockwell Automation Inc. 0.48% 1,883 $549K No change
NFLX Netflix Inc. 0.48% 902 $548K No change
MMM 3M Co. 0.48% 5,156 $547K Reduce -6.8%
ICSH iShares Ultra Short Duration 0.45% 10,045 $508K Reduce -7.5%
TSLA Tesla Inc. 0.44% 2,847 $500K Reduce -4.8%
MNST Monster Beverage Corp. 0.44% 8,370 $496K No change
VCSH Vanguard S/T Corp. Bond ETF 0.43% 6,301 $487K Reduce -44.2%
IJR iShares Core S&P Small-Cap E 0.41% 4,230 $468K No change
XLF SS Financial Select Sector 0.41% 11,070 $466K Reduce -11.9%
PAYX Paychex Inc. 0.40% 3,745 $460K Reduce -2.0%
SUSA iShares ESG Optimized MSCI U 0.40% 4,131 $451K Add +8.7%
SAP Sap SE-Sponsored ADR 0.39% 2,285 $446K Reduce -2.4%
VEU Vanguard Ftse All-World Ex-U 0.39% 7,463 $438K No change
ISTB iShares Core 1-5 Year Usd Bo 0.38% 9,200 $436K Add +27.8%
IDXX Idexx Laboratories Inc. 0.38% 792 $428K Add +3.9%
SAM Boston Beer Company Inc. Class A 0.37% 1,384 $421K Reduce -0.4%
SCHA Schwab US Small-Cap ETF 0.37% 8,520 $420K Reduce -1.7%
TRMB Trimble Inc. 0.36% 6,400 $412K No change
AVGO Broadcom Inc. 0.33% 279 $370K No change
ROP Roper Technologies Inc. 0.32% 655 $367K No change
NEE Nextera Energy Inc. 0.31% 5,535 $354K No change
ESGE iShares Inc. iShares ESG Awar 0.31% 10,921 $352K Add +1.9%
NSC Norfolk Southern Corp. 0.31% 1,376 $351K Reduce -1.8%
IBDP iShares Ibonds Dec 2024 Term 0.31% 13,850 $347K Add +2.6%
QCOM Qualcomm Inc. 0.30% 2,009 $340K Add +0.8%
EXPD Expeditors Intl Wash Inc. 0.29% 2,720 $331K No change
UL Unilever PLC 0.28% 6,258 $314K Add +2.0%
LLY Eli Lilly & Co. 0.27% 400 $311K No change
APD Air Products & Chemicals Inc. 0.27% 1,262 $306K No change
HON Honeywell International Inc. 0.26% 1,445 $297K No change
WMT Walmart Inc. 0.25% 4,725 $284K Reduce -3.1%
FDS Factset Research Systems Inc. 0.25% 625 $284K No change
CSX CSX Corp. 0.24% 7,500 $278K No change
PYPL PayPal Holdings Inc. 0.24% 4,140 $277K Reduce -12.0%
CSCO Cisco Systems Inc. 0.24% 5,543 $277K No change
AMD Advanced Micro Devices 0.24% 1,520 $274K New
BMY Bristol-Myers Squibb Co. 0.24% 5,026 $273K Reduce -1.0%
PCAR Paccar Inc. 0.23% 2,152 $267K No change
IBDQ iShares Ibonds Dec 2025 Term 0.23% 10,550 $262K Add +6.0%
GNRC Generac Holdings Inc. 0.23% 2,046 $258K Add +15.5%
AFL Aflac Inc. 0.22% 2,870 $246K No change
VZ Verizon Communications Inc. 0.22% 5,846 $245K Reduce -3.3%
IBB iShares Biotechnology ETF 0.20% 1,665 $228K No change
SCHE Schwab Emrg Mrkts Eqty ETF 0.19% 8,668 $219K Reduce -4.2%
CTSH Cognizant Tech Solutions-A 0.19% 2,985 $219K No change
TMO Thermo Fisher Scientific Inc. 0.19% 375 $218K New
SCHD Schwab US DVD Equity ETF 0.19% 2,666 $215K New
TXN Texas Instruments Inc. 0.19% 1,225 $213K No change
VWO Vanguard Ftse Emerging Marke 0.19% 5,048 $211K No change
NTES Netease Inc.-ADR 0.18% 2,000 $207K New
ES Eversource Energy 0.18% 3,451 $206K No change
TRI Thomson Reuters Corp. 0.18% 1,302 $203K New
ICLN iShares Global Clean Energy 0.14% 11,390 $159K Add +7.8%

Portfolio Sells Q4 2023 → Q1 2024
AAPL Apple Inc. Reduce -1.2% 6.62% −1.37
VCSH Vanguard S/T Corp. Bond ETF Reduce -44.2% 0.43% −0.39
BA The Boeing Co. Reduce -0.4% 0.69% −0.30
TSLA Tesla Inc. Reduce -4.8% 0.44% −0.26
PPG PPG Industries Inc. Sold out 0.00% −0.20
GILD Gilead Sciences Inc. Sold out 0.00% −0.19
UNH Unitedhealth Group Inc. Sold out 0.00% −0.19
VOO Vanguard S&P 500 ETF Reduce -10.3% 1.82% −0.14
MMM 3M Co. Reduce -6.8% 0.48% −0.08
UNP Union Pacific Corp. Reduce -0.4% 1.25% −0.08
SAM Boston Beer Company Inc. Class A Reduce -0.4% 0.37% −0.08
JNJ Johnson & Johnson Reduce -0.9% 1.22% −0.08
ABT Abbott Laboratories Reduce -0.2% 2.30% −0.07
ICSH iShares Ultra Short Duration Reduce -7.5% 0.45% −0.06
CVS CVS Health Corp. Reduce -2.3% 0.74% −0.06
SUSB iShares ESG Aware 1-5 Year U Reduce -0.5% 0.62% −0.04
SCHW Schwab (charles) Corp. Reduce -0.1% 2.71% −0.03
XLF SS Financial Select Sector Reduce -11.9% 0.41% −0.03
PYPL PayPal Holdings Inc. Reduce -12.0% 0.24% −0.03
PAYX Paychex Inc. Reduce -2.0% 0.40% −0.02
SCHE Schwab Emrg Mrkts Eqty ETF Reduce -4.2% 0.19% −0.02
SCHA Schwab US Small-Cap ETF Reduce -1.7% 0.37% −0.01
BMY Bristol-Myers Squibb Co. Reduce -1.0% 0.24% −0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -3.8% 0.88% −0.00
NSC Norfolk Southern Corp. Reduce -1.8% 0.31% −0.00
VZ Verizon Communications Inc. Reduce -3.3% 0.22% +0.00
V Visa Inc. Class A Reduce -0.5% 0.96% +0.00
GOOG Alphabet Inc. Class C Reduce -0.8% 0.88% +0.01
WMT Walmart Inc. Reduce -3.1% 0.25% +0.01
META Meta Platforms Inc. Class A Reduce -19.9% 0.61% +0.02
GOOGL Alphabet Inc. Class A Reduce -0.7% 2.26% +0.02
TROW T Rowe Price Group Inc. Reduce -0.6% 0.91% +0.05
SAP Sap SE-Sponsored ADR Reduce -2.4% 0.39% +0.05
CL Colgate-Palmolive Co. Reduce -0.3% 1.01% +0.06
EMR Emerson Electric Co. Reduce -0.2% 1.22% +0.10
CAT Caterpillar Inc. Reduce -1.0% 0.83% +0.11
COST Costco Wholesale Corp. Reduce -0.7% 3.69% +0.13
ORCL Oracle Corp. Reduce -0.2% 1.29% +0.14
MRK Merck & Co. Inc. Reduce -0.4% 1.60% +0.19
AMAT Applied Materials Inc. Reduce -0.3% 1.29% +0.21
ABBV Abbvie Inc. Reduce -0.3% 2.89% +0.27
CMG Chipotle Mexican Grill Inc. Reduce -1.7% 1.97% +0.30
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.8% 3.65% +0.33
NVDA Nvidia Corp. Reduce -2.5% 0.86% +0.34
MSFT Microsoft Corp. Reduce -0.2% 11.16% +0.54

Portfolio Buys Q4 2023 → Q1 2024
AMD Advanced Micro Devices New 0.24% +0.24
TMO Thermo Fisher Scientific Inc. New 0.19% +0.19
SCHD Schwab US DVD Equity ETF New 0.19% +0.19
NTES Netease Inc.-ADR New 0.18% +0.18
TRI Thomson Reuters Corp. New 0.18% +0.18
ISTB iShares Core 1-5 Year Usd Bo Add +27.8% 0.38% +0.06
CRM Salesforce Inc. Add +1.8% 0.60% +0.05
ESGD iShares Trust iShares ESG Aw Add +2.8% 2.13% +0.05
SUSA iShares ESG Optimized MSCI U Add +8.7% 0.40% +0.04
QCOM Qualcomm Inc. Add +0.8% 0.30% +0.03
TJX TJX Companies Inc. Add +0.6% 0.94% +0.02
ESML iShares ESG Aware MSCI USA S Add +3.0% 0.76% +0.02
GNRC Generac Holdings Inc. Add +15.5% 0.23% +0.01
IBDQ iShares Ibonds Dec 2025 Term Add +6.0% 0.23% −0.00
DE Deere & Co. Add +3.4% 1.44% −0.00
UL Unilever PLC Add +2.0% 0.28% −0.00
IBDP iShares Ibonds Dec 2024 Term Add +2.6% 0.31% −0.01
VGSR Vert GLB Sust Re ETF Add +5.6% 0.51% −0.01
ESGE iShares Inc. iShares ESG Awar Add +1.9% 0.31% −0.01
ICLN iShares Global Clean Energy Add +7.8% 0.14% −0.01
IDXX Idexx Laboratories Inc. Add +3.9% 0.38% −0.02
BLK BlackRock Finance Inc. Add +0.6% 0.67% −0.02
EAGG iShares ESG Aware US Aggrega Add +5.2% 1.00% −0.03
PEP Pepsico Inc. Add +0.3% 1.42% −0.04
SCHP Schwab U.S. Tips ETF Add +1.6% 0.95% −0.04
NKE Nike Inc. Class B Add +0.4% 1.27% −0.28
SBUX Starbucks Corp. Add +0.2% 3.34% −0.38

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 116$148.8MAAPL, MSFT, GOOGL, COST, BRK.B
Q1 2026 114$136.0MMSFT, AAPL, COST, GOOGL, BRK.B
Q4 2025 116$140.5MMSFT, AAPL, GOOGL, COST, BRK.B
Q3 2025 117$138.5MMSFT, AAPL, COST, BRK.B, ABBV
Q2 2025 111$127.3MMSFT, AAPL, COST, BRK.B, SBUX
Q1 2025 113$119.2MMSFT, AAPL, COST, BRK.B, SBUX
Q4 2024 107$121.7MMSFT, AAPL, COST, BRK.B, SBUX
Q3 2024 111$123.5MMSFT, AAPL, COST, BRK.B, SBUX
Q2 2024 107$116.3MMSFT, AAPL, COST, BRK.B, SBUX
Q1 2024 106$113.7MMSFT, AAPL, COST, BRK.B, SBUX