Pine Haven Investment Counsel, Inc

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 21, 2025), Pine Haven Investment Counsel, Inc reported 117 stock positions worth $138.5 million. Its top holding was Microsoft (MSFT) at 11.1% of the portfolio, followed by Apple (AAPL, 7.7%) and Costco Wholesale (COST, 3.7%). Compared with Q2 2025, it opened 8 new positions, sold out of 2, added to 35 and reduced 36. The biggest buy was a new position in Marriott International Class A (MAR) and the biggest sale Microsoft (MSFT, shares −0%).

Most Recent 13F
Q2 2026
Location
FAIRHAVEN, MA
CIK
0001899753
Portfolio Value
$138.5M (Q3 2025)
SEC Filing
0001899753-25-000002 ↗ filed Oct 21, 2025

Holdings Value

0$50.0M$100.0M$150.0M Q1 2024: $113.7M Q1 2024 Q2 2024: $116.3M Q2 2024 Q3 2024: $123.5M Q3 2024 Q4 2024: $121.7M Q4 2024 Q1 2025: $119.2M Q1 2025 Q2 2025: $127.3M Q2 2025 Q3 2025: $138.5M $138.5M Q3 2025 Q4 2025: $140.5M Q4 2025 Q1 2026: $136.0M Q1 2026 Q2 2026: $148.8M Q2 2026

Holdings 117 stocks · $138.5M
MSFT Microsoft Corp. 11.12% 29,715 $15.4M Reduce -0.4%
AAPL Apple Inc. 7.67% 41,711 $10.6M Reduce -0.7%
COST Costco Wholesale Corp. 3.68% 5,512 $5.1M Add +2.0%
BRK.B Berkshire Hathaway Inc. Class B 3.39% 9,345 $4.7M Add +3.6%
ABBV Abbvie Inc. 2.98% 17,842 $4.1M Reduce -0.8%
SCHW Schwab (charles) Corp. 2.86% 41,438 $4.0M Reduce -0.8%
GOOGL Alphabet Inc. Class A 2.82% 16,059 $3.9M Reduce -0.3%
SBUX Starbucks Corp. 2.58% 42,230 $3.6M Reduce -1.0%
ORCL Oracle Corp. 2.46% 12,091 $3.4M Add +1.4%
ESGD iShares Trust iShares ESG Aw 2.27% 33,841 $3.1M Add +0.8%
ABT Abbott Laboratories 2.20% 22,710 $3.0M Reduce -0.6%
VOO Vanguard S&P 500 ETF 1.96% 4,420 $2.7M Add +2.0%
XOM Exxon Mobil Corp. 1.63% 20,024 $2.3M No change
DE Deere & Co. 1.35% 4,088 $1.9M Reduce -0.5%
AMGN Amgen Inc. 1.32% 6,494 $1.8M Reduce -1.1%
PG The Procter & Gamble Co. 1.30% 11,677 $1.8M Add +0.3%
EAGG iShares ESG Aware US Aggrega 1.29% 37,148 $1.8M Reduce -3.9%
NVDA Nvidia Corp. 1.29% 9,547 $1.8M Reduce -1.0%
JNJ Johnson & Johnson 1.22% 9,091 $1.7M Add +4.4%
GOOG Alphabet Inc. Class C 1.14% 6,494 $1.6M No change
EMR Emerson Electric Co. 1.08% 11,392 $1.5M Reduce -2.2%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.07% 10,205 $1.5M Reduce -2.2%
NKE Nike Inc. Class B 1.06% 21,057 $1.5M Reduce -1.2%
CMG Chipotle Mexican Grill Inc. 1.06% 37,391 $1.5M Add +0.8%
PEP Pepsico Inc. 1.00% 9,906 $1.4M Add +3.8%
AMAT Applied Materials Inc. 0.97% 6,540 $1.3M Add +0.6%
SYK Stryker Corp. 0.94% 3,539 $1.3M No change
UNP Union Pacific Corp. 0.93% 5,458 $1.3M Reduce -3.6%
SPY SS SPDR S&P 500 ETF Trust-US 0.92% 1,902 $1.3M No change
V Visa Inc. Class A 0.91% 3,674 $1.3M Reduce -0.0%
JPM JPMorgan Chase & Co. 0.87% 3,816 $1.2M Reduce -1.8%
MRK Merck & Co. Inc. 0.85% 14,032 $1.2M Add +0.1%
BLK BlackRock Inc. 0.85% 1,008 $1.2M No change
CAT Caterpillar Inc. 0.82% 2,367 $1.1M Reduce -2.1%
SCHP Schwab U.S. Tips ETF 0.81% 41,802 $1.1M Add +2.6%
IWR iShares Russell Mid-Cap ETF 0.80% 11,522 $1.1M No change
ESML iShares ESG Aware MSCI USA S 0.78% 24,023 $1.1M Add +0.8%
TSLA Tesla Inc. 0.77% 2,389 $1.1M Reduce -1.4%
NFLX Netflix Inc. 0.73% 840 $1.0M Reduce -1.4%
META Meta Platforms Inc. Class A 0.71% 1,347 $989K No change
MAR Marriott International Class A 0.70% 3,706 $965K New
CL Colgate-Palmolive Co. 0.69% 12,018 $961K Reduce -0.1%
EFA iShares MSCI Eafe ETF 0.69% 10,197 $952K No change
SUSB iShares ESG Aware 1-5 Year U 0.67% 36,822 $932K Add +4.3%
AVGO Broadcom Inc. 0.65% 2,735 $902K Reduce -0.9%
ISTB iShares Core 1-5 Year Usd Bo 0.60% 17,146 $837K Add +4.0%
KO The Coca-Cola Co. 0.60% 12,515 $830K No change
IWF iShares Russell 1000 Growth 0.59% 1,735 $813K New
IDXX Idexx Laboratories Inc. 0.58% 1,264 $808K Add +4.9%
ISRG Intuitive Surgical Inc. 0.58% 1,789 $800K Add +10.5%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.55% 7,450 $765K Reduce -4.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.55% 6,664 $763K Add +1.3%
BRK.A Berkshire Hathaway Inc. Class A 0.54% 1 $754K New
ECL Ecolab Inc. 0.54% 2,740 $750K Add +0.4%
CRM Salesforce Inc. 0.53% 3,106 $736K Add +6.2%
BA The Boeing Co. 0.53% 3,382 $730K Reduce -1.5%
VGSR Vert GLB Sust Re ETF filed as MANAGER DIRECTED PORTFOLIOS 0.52% 68,106 $725K No change
ROK Rockwell Automation Inc. 0.48% 1,883 $658K No change
HD Home Depot Inc. 0.47% 1,611 $653K Reduce -4.2%
SAP Sap SE-Sponsored ADR 0.44% 2,285 $611K No change
IWB iShares Russell 1000 ETF 0.43% 1,630 $596K New
CI The Cigna Group 0.41% 1,949 $562K No change
MNST Monster Beverage Corp. 0.41% 8,340 $561K No change
VEU Vanguard Ftse All-World Ex-U 0.39% 7,533 $538K Add +0.9%
WMT Walmart Inc. 0.38% 5,102 $526K Add +7.3%
TRMB Trimble Inc. 0.38% 6,400 $523K No change
ESGE iShares Inc. iShares ESG Awar 0.37% 11,738 $510K Add +0.5%
IJR iShares Core S&P Small-Cap E 0.36% 4,230 $503K No change
QCOM Qualcomm Inc. 0.36% 2,972 $494K Add +20.2%
NEE Nextera Energy Inc. 0.35% 6,463 $488K Add +1.8%
GNRC Generac Holdings Inc. 0.35% 2,901 $486K Add +1.4%
AMD Advanced Micro Devices 0.34% 2,940 $476K Add +9.6%
SCHA Schwab US Small-Cap ETF 0.32% 15,720 $439K Reduce -1.3%
SUSA iShares ESG Optimized MSCI U 0.31% 3,144 $426K Reduce -4.1%
NSC Norfolk Southern Corp. 0.30% 1,376 $414K No change
ICSH iShares Ultra Short Duration 0.30% 8,129 $413K No change
SCHD Schwab US DVD Equity ETF 0.30% 15,044 $411K Reduce -2.8%
AMZN Amazon.com Inc. 0.29% 1,857 $408K New
UL Unilever PLC 0.27% 6,343 $376K Add +2.4%
CSCO Cisco Systems Inc. 0.26% 5,195 $355K No change
ADBE Adobe Inc. 0.25% 1,000 $353K Reduce -1.0%
MMM 3M Co. 0.25% 2,210 $343K Reduce -0.7%
APD Air Products & Chemicals Inc. 0.24% 1,202 $328K No change
CVS CVS Health Corp. 0.24% 4,336 $327K Reduce -3.9%
IBDQ iShares Ibonds Dec 2025 Term 0.23% 12,850 $324K Reduce -1.1%
VCSH Vanguard S/T Corp. Bond ETF 0.23% 4,014 $321K No change
DKS Dick's Sporting Goods Inc. 0.23% 1,434 $319K Add +0.7%
EXPD Expeditors Intl Wash Inc. 0.23% 2,570 $315K No change
LLY Eli Lilly & Co. 0.23% 411 $314K Add +1.2%
ROP Roper Technologies Inc. 0.22% 615 $307K No change
NTES Netease Inc.-ADR 0.22% 2,000 $304K No change
XLF SS Financial Select Sector 0.22% 5,570 $300K No change
HASI Ha Sustainable Infrastructur 0.21% 9,518 $292K Add +13.1%
IBDR iShares Ibonds Dec 2026 Term 0.21% 12,000 $292K Reduce -0.8%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.21% 11,950 $291K Add +2.6%
AFL Aflac Inc. 0.21% 2,590 $289K No change
MDYG SS SPDR S&P 400 MC GR ETF 0.21% 3,125 $286K Add +5.0%
SCHE Schwab Emrg Mrkts Eqty ETF 0.20% 8,322 $278K No change
GLD SPDR Gold Shares 0.19% 754 $268K Reduce -3.2%
JLL Jones Lang Lasalle Inc. 0.19% 889 $265K No change

Show all 117 holdings

Portfolio Sells Q2 2025 → Q3 2025
MSFT Microsoft Corp. Reduce -0.4% 11.12% −0.54
SBUX Starbucks Corp. Reduce -1.0% 2.58% −0.49
DE Deere & Co. Reduce -0.5% 1.35% −0.29
ABT Abbott Laboratories Reduce -0.6% 2.20% −0.25
FDS Factset Research Systems Inc. Sold out 0.00% −0.22
PYPL PayPal Holdings Inc. Sold out 0.00% −0.18
NFLX Netflix Inc. Reduce -1.4% 0.73% −0.17
CL Colgate-Palmolive Co. Reduce -0.1% 0.69% −0.17
EAGG iShares ESG Aware US Aggrega Reduce -3.9% 1.29% −0.15
EMR Emerson Electric Co. Reduce -2.2% 1.08% −0.14
SCHW Schwab (charles) Corp. Reduce -0.8% 2.86% −0.14
NKE Nike Inc. Class B Reduce -1.2% 1.06% −0.13
V Visa Inc. Class A Reduce -0.0% 0.91% −0.12
AMGN Amgen Inc. Reduce -1.1% 1.32% −0.12
UNP Union Pacific Corp. Reduce -3.6% 0.93% −0.09
ADBE Adobe Inc. Reduce -1.0% 0.25% −0.05
PAYX Paychex Inc. Reduce -1.7% 0.19% −0.05
BA The Boeing Co. Reduce -1.5% 0.53% −0.04
TROW T Rowe Price Group Inc. Reduce -4.3% 0.55% −0.04
SCHD Schwab US DVD Equity ETF Reduce -2.8% 0.30% −0.03
IBDQ iShares Ibonds Dec 2025 Term Reduce -1.1% 0.23% −0.02
IBDR iShares Ibonds Dec 2026 Term Reduce -0.8% 0.21% −0.02
SUSA iShares ESG Optimized MSCI U Reduce -4.1% 0.31% −0.02
MMM 3M Co. Reduce -0.7% 0.25% −0.02
JPM JPMorgan Chase & Co. Reduce -1.8% 0.87% −0.02
HD Home Depot Inc. Reduce -4.2% 0.47% −0.01
CSX CSX Corp. Reduce -4.9% 0.17% −0.01
CVS CVS Health Corp. Reduce -3.9% 0.24% −0.01
SCHA Schwab US Small-Cap ETF Reduce -1.3% 0.32% +0.00
GLD SPDR Gold Shares Reduce -3.2% 0.19% +0.01
TJX TJX Companies Inc. Reduce -2.2% 1.07% +0.05
AVGO Broadcom Inc. Reduce -0.9% 0.65% +0.05
CAT Caterpillar Inc. Reduce -2.1% 0.82% +0.08
NVDA Nvidia Corp. Reduce -1.0% 1.29% +0.09
TSLA Tesla Inc. Reduce -1.4% 0.77% +0.16
ABBV Abbvie Inc. Reduce -0.8% 2.98% +0.36
GOOGL Alphabet Inc. Class A Reduce -0.3% 2.82% +0.59
AAPL Apple Inc. Reduce -0.7% 7.67% +0.90

Portfolio Buys Q2 2025 → Q3 2025
MAR Marriott International Class A New 0.70% +0.70
IWF iShares Russell 1000 Growth New 0.59% +0.59
BRK.A Berkshire Hathaway Inc. Class A New 0.54% +0.54
IWB iShares Russell 1000 ETF New 0.43% +0.43
ORCL Oracle Corp. Add +1.4% 2.46% +0.41
AMZN Amazon.com Inc. New 0.29% +0.29
JNJ Johnson & Johnson Add +4.4% 1.22% +0.17
FSLR First Solar Inc. New 0.16% +0.16
VZ Verizon Communications Inc. New 0.15% +0.15
CVX Chevron Corp. New 0.14% +0.14
IDXX Idexx Laboratories Inc. Add +4.9% 0.58% +0.08
QCOM Qualcomm Inc. Add +20.2% 0.36% +0.05
AMD Advanced Micro Devices Add +9.6% 0.34% +0.04
HASI Ha Sustainable Infrastructur Add +13.1% 0.21% +0.03
AMAT Applied Materials Inc. Add +0.6% 0.97% +0.03
GNRC Generac Holdings Inc. Add +1.4% 0.35% +0.03
VOO Vanguard S&P 500 ETF Add +2.0% 1.96% +0.02
PEP Pepsico Inc. Add +3.8% 1.00% +0.01
WMT Walmart Inc. Add +7.3% 0.38% +0.01
DKS Dick's Sporting Goods Inc. Add +0.7% 0.23% +0.01
ESGE iShares Inc. iShares ESG Awar Add +0.5% 0.37% +0.01
ESML iShares ESG Aware MSCI USA S Add +0.8% 0.78% +0.01
NEE Nextera Energy Inc. Add +1.8% 0.35% +0.01
MDYG SS SPDR S&P 400 MC GR ETF Add +5.0% 0.21% +0.00
SCHH Schwab US REIT ETF Add +5.7% 0.19% −0.00
VEU Vanguard Ftse All-World Ex-U Add +0.9% 0.39% −0.01
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +2.6% 0.21% −0.01
MRK Merck & Co. Inc. Add +0.1% 0.85% −0.02
LLY Eli Lilly & Co. Add +1.2% 0.23% −0.02
ISTB iShares Core 1-5 Year Usd Bo Add +4.0% 0.60% −0.03
SUSB iShares ESG Aware 1-5 Year U Add +4.3% 0.67% −0.03
UL Unilever PLC Add +2.4% 0.27% −0.03
INTU Intuit Inc. Add +3.3% 0.16% −0.03
ECL Ecolab Inc. Add +0.4% 0.54% −0.04
SCHP Schwab U.S. Tips ETF Add +2.6% 0.81% −0.04
BRK.B Berkshire Hathaway Inc. Class B Add +3.6% 3.39% −0.05
ESGD iShares Trust iShares ESG Aw Add +0.8% 2.27% −0.08
DIS The Walt Disney Co. Add +1.3% 0.55% −0.09
CRM Salesforce Inc. Add +6.2% 0.53% −0.10
ISRG Intuitive Surgical Inc. Add +10.5% 0.58% −0.11
PG The Procter & Gamble Co. Add +0.3% 1.30% −0.16
COST Costco Wholesale Corp. Add +2.0% 3.68% −0.52
CMG Chipotle Mexican Grill Inc. Add +0.8% 1.06% −0.58

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 116$148.8MAAPL, MSFT, GOOGL, COST, BRK.B
Q1 2026 114$136.0MMSFT, AAPL, COST, GOOGL, BRK.B
Q4 2025 116$140.5MMSFT, AAPL, GOOGL, COST, BRK.B
Q3 2025 117$138.5MMSFT, AAPL, COST, BRK.B, ABBV
Q2 2025 111$127.3MMSFT, AAPL, COST, BRK.B, SBUX
Q1 2025 113$119.2MMSFT, AAPL, COST, BRK.B, SBUX
Q4 2024 107$121.7MMSFT, AAPL, COST, BRK.B, SBUX
Q3 2024 111$123.5MMSFT, AAPL, COST, BRK.B, SBUX
Q2 2024 107$116.3MMSFT, AAPL, COST, BRK.B, SBUX
Q1 2024 106$113.7MMSFT, AAPL, COST, BRK.B, SBUX