Pine Haven Investment Counsel, Inc

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 8, 2026), Pine Haven Investment Counsel, Inc reported 116 stock positions worth $140.5 million. Its top holding was Microsoft (MSFT) at 10.2% of the portfolio, followed by Apple (AAPL, 8.0%) and Alphabet Class A (GOOGL, 3.5%). Compared with Q3 2025, it opened 4 new positions, sold out of 5, added to 39 and reduced 38. The biggest buy was Merck (MRK, shares +1%) and the biggest sale Costco Wholesale (COST, shares −0%).

Most Recent 13F
Q2 2026
Location
FAIRHAVEN, MA
CIK
0001899753
Portfolio Value
$140.5M (Q4 2025)
SEC Filing
0001899753-26-000001 ↗ filed Jan 8, 2026

Holdings Value

0$50.0M$100.0M$150.0M Q1 2024: $113.7M Q1 2024 Q2 2024: $116.3M Q2 2024 Q3 2024: $123.5M Q3 2024 Q4 2024: $121.7M Q4 2024 Q1 2025: $119.2M Q1 2025 Q2 2025: $127.3M Q2 2025 Q3 2025: $138.5M Q3 2025 Q4 2025: $140.5M $140.5M Q4 2025 Q1 2026: $136.0M Q1 2026 Q2 2026: $148.8M Q2 2026

Holdings 116 stocks · $140.5M
MSFT Microsoft Corp. 10.23% 29,738 $14.4M Add +0.1%
AAPL Apple Inc. 7.99% 41,291 $11.2M Reduce -1.0%
GOOGL Alphabet Inc. Class A 3.54% 15,916 $5.0M Reduce -0.9%
COST Costco Wholesale Corp. 3.37% 5,499 $4.7M Reduce -0.2%
BRK.B Berkshire Hathaway Inc. Class B 3.33% 9,319 $4.7M Reduce -0.3%
SCHW Schwab (charles) Corp. 2.94% 41,313 $4.1M Reduce -0.3%
ABBV Abbvie Inc. 2.92% 17,962 $4.1M Add +0.7%
SBUX Starbucks Corp. 2.52% 42,111 $3.5M Reduce -0.3%
ESGD iShares Trust iShares ESG Aw 2.41% 35,636 $3.4M Add +5.3%
ABT Abbott Laboratories 2.04% 22,880 $2.9M Add +0.8%
VOO Vanguard S&P 500 ETF 1.97% 4,420 $2.8M No change
ORCL Oracle Corp. 1.70% 12,246 $2.4M Add +1.3%
XOM Exxon Mobil Corp. 1.68% 19,601 $2.4M Reduce -2.1%
AMGN Amgen Inc. 1.51% 6,504 $2.1M Add +0.1%
GOOG Alphabet Inc. Class C 1.44% 6,469 $2.0M Reduce -0.4%
EAGG iShares ESG Aware US Aggrega 1.40% 41,198 $2.0M Add +10.9%
JNJ Johnson & Johnson 1.38% 9,356 $1.9M Add +2.9%
DE Deere & Co. 1.35% 4,087 $1.9M Reduce -0.0%
NVDA Nvidia Corp. 1.23% 9,260 $1.7M Reduce -3.0%
PG The Procter & Gamble Co. 1.21% 11,849 $1.7M Add +1.5%
AMAT Applied Materials Inc. 1.19% 6,490 $1.7M Reduce -0.8%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.13% 10,305 $1.6M Add +1.0%
EMR Emerson Electric Co. 1.08% 11,437 $1.5M Add +0.4%
MRK Merck & Co. Inc. 1.06% 14,137 $1.5M Add +0.8%
PEP Pepsico Inc. 1.01% 9,901 $1.4M Reduce -0.1%
CMG Chipotle Mexican Grill Inc. 0.99% 37,476 $1.4M Add +0.2%
NKE Nike Inc. Class B 0.98% 21,662 $1.4M Add +2.9%
CAT Caterpillar Inc. 0.95% 2,324 $1.3M Reduce -1.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.92% 1,902 $1.3M No change
V Visa Inc. Class A 0.92% 3,669 $1.3M Reduce -0.1%
UNP Union Pacific Corp. 0.90% 5,453 $1.3M Reduce -0.1%
SYK Stryker Corp. 0.88% 3,514 $1.2M Reduce -0.7%
JPM JPMorgan Chase & Co. 0.84% 3,666 $1.2M Reduce -3.9%
MAR Marriott International Class A 0.82% 3,706 $1.1M No change
ESML iShares ESG Aware MSCI USA S 0.81% 24,698 $1.1M Add +2.8%
SCHP Schwab U.S. Tips ETF 0.80% 42,192 $1.1M Add +0.9%
IWR iShares Russell Mid-Cap ETF 0.79% 11,522 $1.1M No change
BLK BlackRock Inc. 0.77% 1,015 $1.1M Add +0.7%
TSLA Tesla Inc. 0.74% 2,314 $1.0M Reduce -3.1%
ISRG Intuitive Surgical Inc. 0.73% 1,812 $1.0M Add +1.3%
EFA iShares MSCI Eafe ETF 0.70% 10,197 $979K No change
CL Colgate-Palmolive Co. 0.69% 12,351 $976K Add +2.8%
SUSB iShares ESG Aware 1-5 Year U 0.69% 38,582 $974K Add +4.8%
AVGO Broadcom Inc. 0.67% 2,710 $938K Reduce -0.9%
KO The Coca-Cola Co. 0.63% 12,715 $889K Add +1.6%
IDXX Idexx Laboratories Inc. 0.63% 1,308 $885K Add +3.5%
META Meta Platforms Inc. Class A 0.61% 1,297 $856K Reduce -3.7%
ISTB iShares Core 1-5 Year Usd Bo 0.59% 17,146 $836K No change
CRM Salesforce Inc. 0.59% 3,152 $835K Add +1.5%
IWF iShares Russell 1000 Growth 0.58% 1,710 $809K Reduce -1.4%
NFLX Netflix Inc. 0.56% 8,375 $785K Reduce -0.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.54% 6,664 $758K No change
BRK.A Berkshire Hathaway Inc. Class A 0.54% 1 $755K No change
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.52% 7,195 $737K Reduce -3.4%
BA The Boeing Co. 0.52% 3,382 $734K No change
ROK Rockwell Automation Inc. 0.52% 1,883 $733K No change
VGSR Vert GLB Sust Re ETF filed as MANAGER DIRECTED PORTFOLIOS 0.52% 70,357 $732K Add +3.3%
ECL Ecolab Inc. 0.51% 2,740 $719K No change
MNST Monster Beverage Corp. 0.46% 8,340 $639K No change
AMD Advanced Micro Devices 0.45% 2,935 $629K Reduce -0.2%
WMT Walmart Inc. 0.44% 5,507 $614K Add +7.9%
IWB iShares Russell 1000 ETF 0.43% 1,620 $605K Reduce -0.6%
NEE Nextera Energy Inc. 0.40% 7,013 $563K Add +8.5%
SAP Sap SE-Sponsored ADR 0.39% 2,285 $555K No change
HD Home Depot Inc. 0.39% 1,611 $554K No change
VEU Vanguard Ftse All-World Ex-U 0.39% 7,534 $554K Add +0.0%
ESGE iShares Inc. iShares ESG Awar 0.39% 12,288 $543K Add +4.7%
CI The Cigna Group 0.38% 1,949 $536K No change
IJR iShares Core S&P Small-Cap E 0.36% 4,230 $508K No change
QCOM Qualcomm Inc. 0.36% 2,943 $503K Reduce -1.0%
TRMB Trimble Inc. 0.36% 6,400 $501K No change
GNRC Generac Holdings Inc. 0.32% 3,321 $453K Add +14.5%
SCHD Schwab US DVD Equity ETF 0.32% 16,444 $451K Add +9.3%
LLY Eli Lilly & Co. 0.32% 417 $448K Add +1.5%
SCHA Schwab US Small-Cap ETF 0.32% 15,720 $448K No change
SUSA iShares ESG Optimized MSCI U 0.31% 3,169 $442K Add +0.8%
MDYG SS SPDR S&P 400 MC GR ETF 0.31% 4,765 $440K Add +52.5%
AMZN Amazon.com Inc. 0.30% 1,857 $429K No change
NSC Norfolk Southern Corp. 0.28% 1,376 $397K No change
CSCO Cisco Systems Inc. 0.28% 5,094 $392K Reduce -1.9%
EXPD Expeditors Intl Wash Inc. 0.27% 2,570 $383K No change
UL Unilever PLC-Sponsored ADR 0.27% 5,791 $379K Add +2.8%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.25% 14,700 $357K Add +23.0%
IBDR iShares Ibonds Dec 2026 Term 0.25% 14,700 $356K Add +22.5%
CVS CVS Health Corp. 0.25% 4,436 $352K Add +2.3%
SCHH Schwab US REIT ETF 0.24% 16,126 $337K Add +34.5%
MMM 3M Co. 0.24% 2,090 $335K Reduce -5.4%
VCSH Vanguard S/T Corp. Bond ETF 0.23% 4,014 $320K No change
ICSH iShares Ultra Short Duration 0.22% 6,154 $311K Reduce -24.3%
ADBE Adobe Inc. 0.21% 855 $299K Reduce -14.5%
JLL Jones Lang Lasalle Inc. 0.21% 889 $299K No change
GLD SPDR Gold Shares 0.21% 754 $299K No change
HASI Ha Sustainable Infrastructur 0.21% 9,268 $291K Reduce -2.6%
DKS Dick's Sporting Goods Inc. 0.20% 1,454 $288K Add +1.4%
APD Air Products & Chemicals Inc. 0.20% 1,152 $285K Reduce -4.2%
AFL Aflac Inc. 0.20% 2,580 $284K Reduce -0.4%
NTES Netease Inc.-ADR 0.20% 2,000 $275K No change
ROP Roper Technologies Inc. 0.19% 615 $274K No change
SCHE Schwab Emrg Mrkts Eqty ETF 0.19% 8,322 $273K No change
FSLR First Solar Inc. 0.18% 974 $254K No change

Show all 116 holdings

Portfolio Sells Q3 2025 → Q4 2025
COST Costco Wholesale Corp. Reduce -0.2% 3.37% −0.31
IBDQ iShares Ibonds Dec 2025 Term Sold out 0.00% −0.23
NFLX Netflix Inc. Reduce -0.3% 0.56% −0.17
HON Honeywell International Inc. Sold out 0.00% −0.16
TRI Thomson Reuters Corp. Sold out 0.00% −0.15
VZ Verizon Communications Inc. Sold out 0.00% −0.15
CVX Chevron Corp. Sold out 0.00% −0.14
META Meta Platforms Inc. Class A Reduce -3.7% 0.61% −0.11
ICSH iShares Ultra Short Duration Reduce -24.3% 0.22% −0.08
SYK Stryker Corp. Reduce -0.7% 0.88% −0.07
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.3% 3.33% −0.06
NVDA Nvidia Corp. Reduce -3.0% 1.23% −0.06
SBUX Starbucks Corp. Reduce -0.3% 2.52% −0.06
ADBE Adobe Inc. Reduce -14.5% 0.21% −0.04
XLF SS Financial Select Sector Reduce -17.9% 0.18% −0.04
PAYX Paychex Inc. Reduce -8.0% 0.15% −0.04
APD Air Products & Chemicals Inc. Reduce -4.2% 0.20% −0.03
UNP Union Pacific Corp. Reduce -0.1% 0.90% −0.03
JPM JPMorgan Chase & Co. Reduce -3.9% 0.84% −0.03
TROW T Rowe Price Group Inc. Reduce -3.4% 0.52% −0.03
TSLA Tesla Inc. Reduce -3.1% 0.74% −0.03
CSX CSX Corp. Reduce -11.1% 0.15% −0.02
TXN Texas Instruments Inc. Reduce -1.1% 0.15% −0.01
IWF iShares Russell 1000 Growth Reduce -1.4% 0.58% −0.01
MMM 3M Co. Reduce -5.4% 0.24% −0.01
AFL Aflac Inc. Reduce -0.4% 0.20% −0.01
ICLN iShares Global Clean Energy Reduce -8.6% 0.12% −0.01
HASI Ha Sustainable Infrastructur Reduce -2.6% 0.21% −0.00
IWB iShares Russell 1000 ETF Reduce -0.6% 0.43% +0.00
QCOM Qualcomm Inc. Reduce -1.0% 0.36% +0.00
DE Deere & Co. Reduce -0.0% 1.35% +0.00
PEP Pepsico Inc. Reduce -0.1% 1.01% +0.01
V Visa Inc. Class A Reduce -0.1% 0.92% +0.01
AVGO Broadcom Inc. Reduce -0.9% 0.67% +0.02
CSCO Cisco Systems Inc. Reduce -1.9% 0.28% +0.02
XOM Exxon Mobil Corp. Reduce -2.1% 1.68% +0.05
SCHW Schwab (charles) Corp. Reduce -0.3% 2.94% +0.08
AMD Advanced Micro Devices Reduce -0.2% 0.45% +0.10
CAT Caterpillar Inc. Reduce -1.8% 0.95% +0.13
AMAT Applied Materials Inc. Reduce -0.8% 1.19% +0.22
GOOG Alphabet Inc. Class C Reduce -0.4% 1.44% +0.30
AAPL Apple Inc. Reduce -1.0% 7.99% +0.32
GOOGL Alphabet Inc. Class A Reduce -0.9% 3.54% +0.72

Portfolio Buys Q3 2025 → Q4 2025
MRK Merck & Co. Inc. Add +0.8% 1.06% +0.21
AMGN Amgen Inc. Add +0.1% 1.51% +0.19
JNJ Johnson & Johnson Add +2.9% 1.38% +0.16
PCAR Paccar Inc. New 0.16% +0.16
ISRG Intuitive Surgical Inc. Add +1.3% 0.73% +0.15
IBDT iShares Ibonds Dec 2028 ETF New 0.15% +0.15
TRV The Travelers Cos Inc. New 0.14% +0.14
WY Weyerhaeuser Co. New 0.14% +0.14
ESGD iShares Trust iShares ESG Aw Add +5.3% 2.41% +0.14
EAGG iShares ESG Aware US Aggrega Add +10.9% 1.40% +0.11
MDYG SS SPDR S&P 400 MC GR ETF Add +52.5% 0.31% +0.11
LLY Eli Lilly & Co. Add +1.5% 0.32% +0.09
CRM Salesforce Inc. Add +1.5% 0.59% +0.06
TJX TJX Companies Inc. Add +1.0% 1.13% +0.06
WMT Walmart Inc. Add +7.9% 0.44% +0.06
SCHH Schwab US REIT ETF Add +34.5% 0.24% +0.05
NEE Nextera Energy Inc. Add +8.5% 0.40% +0.05
IDXX Idexx Laboratories Inc. Add +3.5% 0.63% +0.05
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +23.0% 0.25% +0.04
IBDR iShares Ibonds Dec 2026 Term Add +22.5% 0.25% +0.04
KO The Coca-Cola Co. Add +1.6% 0.63% +0.03
ESML iShares ESG Aware MSCI USA S Add +2.8% 0.81% +0.03
SCHD Schwab US DVD Equity ETF Add +9.3% 0.32% +0.02
SUSB iShares ESG Aware 1-5 Year U Add +4.8% 0.69% +0.02
ESGE iShares Inc. iShares ESG Awar Add +4.7% 0.39% +0.02
CVS CVS Health Corp. Add +2.3% 0.25% +0.01
SUSA iShares ESG Optimized MSCI U Add +0.8% 0.31% +0.01
VEU Vanguard Ftse All-World Ex-U Add +0.0% 0.39% +0.01
EMR Emerson Electric Co. Add +0.4% 1.08% +0.00
CL Colgate-Palmolive Co. Add +2.8% 0.69% +0.00
UL Unilever PLC-Sponsored ADR Add +2.8% 0.27% −0.00
VGSR Vert GLB Sust Re ETF Add +3.3% 0.52% −0.00
SCHP Schwab U.S. Tips ETF Add +0.9% 0.80% −0.02
DKS Dick's Sporting Goods Inc. Add +1.4% 0.20% −0.03
GNRC Generac Holdings Inc. Add +14.5% 0.32% −0.03
ABBV Abbvie Inc. Add +0.7% 2.92% −0.06
CMG Chipotle Mexican Grill Inc. Add +0.2% 0.99% −0.07
BLK BlackRock Inc. Add +0.7% 0.77% −0.08
NKE Nike Inc. Class B Add +2.9% 0.98% −0.08
PG The Procter & Gamble Co. Add +1.5% 1.21% −0.09
ABT Abbott Laboratories Add +0.8% 2.04% −0.16
ORCL Oracle Corp. Add +1.3% 1.70% −0.76
MSFT Microsoft Corp. Add +0.1% 10.23% −0.88

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 116$148.8MAAPL, MSFT, GOOGL, COST, BRK.B
Q1 2026 114$136.0MMSFT, AAPL, COST, GOOGL, BRK.B
Q4 2025 116$140.5MMSFT, AAPL, GOOGL, COST, BRK.B
Q3 2025 117$138.5MMSFT, AAPL, COST, BRK.B, ABBV
Q2 2025 111$127.3MMSFT, AAPL, COST, BRK.B, SBUX
Q1 2025 113$119.2MMSFT, AAPL, COST, BRK.B, SBUX
Q4 2024 107$121.7MMSFT, AAPL, COST, BRK.B, SBUX
Q3 2024 111$123.5MMSFT, AAPL, COST, BRK.B, SBUX
Q2 2024 107$116.3MMSFT, AAPL, COST, BRK.B, SBUX
Q1 2024 106$113.7MMSFT, AAPL, COST, BRK.B, SBUX