Pine Haven Investment Counsel, Inc

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 15, 2025), Pine Haven Investment Counsel, Inc reported 111 stock positions worth $127.3 million. Its top holding was Microsoft (MSFT) at 11.7% of the portfolio, followed by Apple (AAPL, 6.8%) and Costco Wholesale (COST, 4.2%). Compared with Q1 2025, it opened 3 new positions, sold out of 5, added to 39 and reduced 36. The biggest buy was Microsoft (MSFT, shares +0%) and the biggest sale Apple (AAPL, shares −0%).

Most Recent 13F
Q2 2026
Location
FAIRHAVEN, MA
CIK
0001899753
Portfolio Value
$127.3M (Q2 2025)
SEC Filing
0001085146-25-003863 ↗ filed Jul 15, 2025

Holdings Value

0$50.0M$100.0M$150.0M Q1 2024: $113.7M Q1 2024 Q2 2024: $116.3M Q2 2024 Q3 2024: $123.5M Q3 2024 Q4 2024: $121.7M Q4 2024 Q1 2025: $119.2M Q1 2025 Q2 2025: $127.3M $127.3M Q2 2025 Q3 2025: $138.5M Q3 2025 Q4 2025: $140.5M Q4 2025 Q1 2026: $136.0M Q1 2026 Q2 2026: $148.8M Q2 2026

Holdings 111 stocks · $127.3M
MSFT Microsoft Corp. 11.66% 29,828 $14.8M Add +0.2%
AAPL Apple Inc. 6.77% 42,000 $8.6M Reduce -0.1%
COST Costco Wholesale Corp. 4.20% 5,406 $5.4M Reduce -1.1%
BRK.B Berkshire Hathaway Inc. Class B 3.44% 9,018 $4.4M Reduce -0.6%
SBUX Starbucks Corp. 3.07% 42,646 $3.9M Add +1.4%
SCHW Schwab (charles) Corp. 3.00% 41,793 $3.8M Add +0.3%
ABBV Abbvie Inc. 2.62% 17,977 $3.3M Reduce -1.3%
ABT Abbott Laboratories 2.44% 22,855 $3.1M Reduce -0.9%
ESGD iShares Trust iShares ESG Aw 2.35% 33,556 $3.0M Add +1.3%
GOOGL Alphabet Inc. Class A 2.23% 16,114 $2.8M Reduce -2.7%
ORCL Oracle Corp. 2.05% 11,920 $2.6M Add +0.9%
VOO Vanguard S&P 500 ETF 1.93% 4,333 $2.5M No change
XOM Exxon Mobil Corp. 1.70% 20,024 $2.2M No change
DE Deere & Co. 1.64% 4,110 $2.1M Reduce -3.4%
CMG Chipotle Mexican Grill Inc. 1.64% 37,111 $2.1M Add +0.6%
PG The Procter & Gamble Co. 1.46% 11,642 $1.9M Add +0.3%
EAGG iShares ESG Aware US Aggrega 1.44% 38,648 $1.8M Add +10.5%
AMGN Amgen Inc. 1.44% 6,564 $1.8M Add +1.0%
EMR Emerson Electric Co. 1.22% 11,647 $1.6M Reduce -1.6%
NVDA Nvidia Corp. 1.20% 9,643 $1.5M No change
NKE Nike Inc. Class B 1.19% 21,305 $1.5M Add +0.2%
SYK Stryker Corp. 1.10% 3,539 $1.4M No change
JNJ Johnson & Johnson 1.04% 8,706 $1.3M Add +0.8%
V Visa Inc. Class A 1.03% 3,675 $1.3M Reduce -0.4%
UNP Union Pacific Corp. 1.02% 5,663 $1.3M Reduce -1.4%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.01% 10,433 $1.3M Reduce -2.5%
PEP Pepsico Inc. 0.99% 9,541 $1.3M Add +2.5%
AMAT Applied Materials Inc. 0.93% 6,500 $1.2M Reduce -4.1%
SPY SS SPDR S&P 500 ETF Trust-US 0.92% 1,902 $1.2M No change
GOOG Alphabet Inc. Class C 0.91% 6,494 $1.2M Add +0.5%
NFLX Netflix Inc. 0.90% 852 $1.1M No change
JPM JPMorgan Chase & Co. 0.89% 3,886 $1.1M Reduce -3.6%
MRK Merck & Co. Inc. 0.87% 14,017 $1.1M Reduce -0.0%
CL Colgate-Palmolive Co. 0.86% 12,029 $1.1M Reduce -2.3%
SCHP Schwab U.S. Tips ETF 0.85% 40,749 $1.1M Add +1.7%
IWR iShares Russell Mid-Cap ETF 0.83% 11,522 $1.1M No change
BLK BlackRock Inc. 0.83% 1,008 $1.1M Add +5.5%
META Meta Platforms Inc. Class A 0.78% 1,347 $994K Reduce -1.0%
ESML iShares ESG Aware MSCI USA S 0.77% 23,823 $985K Reduce -0.5%
CAT Caterpillar Inc. 0.74% 2,417 $938K Reduce -0.4%
EFA iShares MSCI Eafe ETF 0.72% 10,197 $912K No change
SUSB iShares ESG Aware 1-5 Year U 0.70% 35,322 $889K Add +6.9%
KO The Coca-Cola Co. 0.70% 12,515 $885K Add +0.1%
ISRG Intuitive Surgical Inc. 0.69% 1,619 $880K Add +3.0%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.64% 6,579 $816K Reduce -1.5%
ISTB iShares Core 1-5 Year Usd Bo 0.63% 16,485 $802K Add +1.9%
CRM Salesforce Inc. 0.63% 2,926 $798K Add +3.1%
TSLA Tesla Inc. 0.60% 2,424 $770K Reduce -2.2%
AVGO Broadcom Inc. 0.60% 2,760 $761K Add +0.5%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.59% 7,782 $751K Reduce -6.3%
ECL Ecolab Inc. 0.58% 2,730 $736K Reduce -0.6%
BA The Boeing Co. 0.56% 3,432 $719K No change
VGSR Vert GLB Sust Re ETF filed as MANAGER DIRECTED PORTFOLIOS 0.56% 68,106 $712K Add +2.2%
SAP Sap SE-Sponsored ADR 0.55% 2,285 $695K No change
IDXX Idexx Laboratories Inc. 0.51% 1,205 $646K Add +4.3%
CI The Cigna Group 0.51% 1,949 $644K No change
ROK Rockwell Automation Inc. 0.49% 1,883 $625K No change
HD Home Depot Inc. 0.48% 1,681 $616K No change
MNST Monster Beverage Corp. 0.41% 8,340 $522K Add +0.5%
VEU Vanguard Ftse All-World Ex-U 0.39% 7,463 $502K No change
TRMB Trimble Inc. 0.38% 6,400 $486K No change
WMT Walmart Inc. 0.37% 4,753 $465K Add +0.6%
IJR iShares Core S&P Small-Cap E 0.36% 4,230 $462K No change
ESGE iShares Inc. iShares ESG Awar 0.36% 11,678 $457K Reduce -1.1%
NEE Nextera Energy Inc. 0.35% 6,350 $441K Add +2.3%
SUSA iShares ESG Optimized MSCI U 0.33% 3,279 $416K No change
ICSH iShares Ultra Short Duration 0.32% 8,129 $412K Reduce -13.8%
SCHD Schwab US DVD Equity ETF 0.32% 15,479 $410K Add +24.2%
GNRC Generac Holdings Inc. 0.32% 2,861 $410K Add +2.7%
SCHA Schwab US Small-Cap ETF 0.32% 15,920 $403K Reduce -2.5%
QCOM Qualcomm Inc. 0.31% 2,472 $394K Add +1.2%
ADBE Adobe Inc. 0.31% 1,010 $391K Add +0.5%
AMD Advanced Micro Devices 0.30% 2,682 $381K Add +3.3%
UL Unilever PLC 0.30% 6,193 $379K Reduce -0.8%
CSCO Cisco Systems Inc. 0.28% 5,195 $360K Reduce -3.0%
NSC Norfolk Southern Corp. 0.28% 1,376 $352K No change
ROP Roper Technologies Inc. 0.27% 615 $349K No change
APD Air Products & Chemicals Inc. 0.27% 1,202 $339K No change
MMM 3M Co. 0.27% 2,225 $339K Reduce -5.3%
IBDQ iShares Ibonds Dec 2025 Term 0.26% 13,000 $327K Add +2.4%
VCSH Vanguard S/T Corp. Bond ETF 0.25% 4,014 $319K Reduce -3.5%
LLY Eli Lilly & Co. 0.25% 406 $316K Add +1.5%
CVS CVS Health Corp. 0.24% 4,512 $311K Reduce -23.5%
PAYX Paychex Inc. 0.24% 2,109 $307K Reduce -6.9%
EXPD Expeditors Intl Wash Inc. 0.23% 2,570 $294K No change
IBDR iShares Ibonds Dec 2026 Term 0.23% 12,100 $293K Add +4.3%
XLF SS Financial Select Sector 0.23% 5,570 $292K No change
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.22% 11,650 $283K Add +8.9%
DKS Dick's Sporting Goods Inc. 0.22% 1,424 $282K Add +11.3%
FDS Factset Research Systems Inc. 0.22% 615 $275K No change
AFL Aflac Inc. 0.21% 2,590 $273K Reduce -8.8%
NTES Netease Inc.-ADR 0.21% 2,000 $269K No change
TRI Thomson Reuters Corp. 0.21% 1,302 $262K No change
TXN Texas Instruments Inc. 0.20% 1,246 $259K Add +1.1%
MDYG SS SPDR S&P 400 MC GR ETF 0.20% 2,975 $258K New
PM Philip Morris International 0.20% 1,400 $255K No change
SO The Southern Co. 0.20% 2,773 $255K No change
SCHE Schwab Emrg Mrkts Eqty ETF 0.20% 8,322 $251K Reduce -3.5%
HON Honeywell International Inc. 0.19% 1,035 $241K No change
INTU Intuit Inc. 0.19% 305 $240K New

Show all 111 holdings

Portfolio Sells Q1 2025 → Q2 2025
AAPL Apple Inc. Reduce -0.1% 6.77% −1.07
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.6% 3.44% −0.61
ABBV Abbvie Inc. Reduce -1.3% 2.62% −0.58
BMY Bristol-Myers Squibb Co. Sold out 0.00% −0.21
MRK Merck & Co. Inc. Reduce -0.0% 0.87% −0.18
SAM Boston Beer Company Inc. Class A Sold out 0.00% −0.18
CVX Chevron Corp. Sold out 0.00% −0.18
CTSH Cognizant Tech Solutions-A Sold out 0.00% −0.18
VZ Verizon Communications Inc. Sold out 0.00% −0.18
COST Costco Wholesale Corp. Reduce -1.1% 4.20% −0.13
ABT Abbott Laboratories Reduce -0.9% 2.44% −0.12
UNP Union Pacific Corp. Reduce -1.4% 1.02% −0.11
CL Colgate-Palmolive Co. Reduce -2.3% 0.86% −0.11
CVS CVS Health Corp. Reduce -23.5% 0.24% −0.09
TJX TJX Companies Inc. Reduce -2.5% 1.01% −0.08
ICSH iShares Ultra Short Duration Reduce -13.8% 0.32% −0.08
V Visa Inc. Class A Reduce -0.4% 1.03% −0.06
PAYX Paychex Inc. Reduce -6.9% 0.24% −0.05
TROW T Rowe Price Group Inc. Reduce -6.3% 0.59% −0.05
AFL Aflac Inc. Reduce -8.8% 0.21% −0.05
GILD Gilead Sciences Inc. Reduce -11.9% 0.16% −0.04
DE Deere & Co. Reduce -3.4% 1.64% −0.03
VCSH Vanguard S/T Corp. Bond ETF Reduce -3.5% 0.25% −0.02
MMM 3M Co. Reduce -5.3% 0.27% −0.02
PYPL PayPal Holdings Inc. Reduce -14.5% 0.18% −0.02
JLL Jones Lang Lasalle Inc. Reduce -4.3% 0.18% −0.01
UL Unilever PLC Reduce -0.8% 0.30% −0.01
ECL Ecolab Inc. Reduce -0.6% 0.58% −0.01
SCHA Schwab US Small-Cap ETF Reduce -2.5% 0.32% −0.00
SCHE Schwab Emrg Mrkts Eqty ETF Reduce -3.5% 0.20% −0.00
ESML iShares ESG Aware MSCI USA S Reduce -0.5% 0.77% +0.00
CSCO Cisco Systems Inc. Reduce -3.0% 0.28% +0.01
ESGE iShares Inc. iShares ESG Awar Reduce -1.1% 0.36% +0.01
JPM JPMorgan Chase & Co. Reduce -3.6% 0.89% +0.06
CAT Caterpillar Inc. Reduce -0.4% 0.74% +0.07
TSLA Tesla Inc. Reduce -2.2% 0.60% +0.07
GOOGL Alphabet Inc. Class A Reduce -2.7% 2.23% +0.08
DIS The Walt Disney Co. Reduce -1.5% 0.64% +0.09
AMAT Applied Materials Inc. Reduce -4.1% 0.93% +0.11
META Meta Platforms Inc. Class A Reduce -1.0% 0.78% +0.12
EMR Emerson Electric Co. Reduce -1.6% 1.22% +0.13

Portfolio Buys Q1 2025 → Q2 2025
MSFT Microsoft Corp. Add +0.2% 11.66% +2.28
ORCL Oracle Corp. Add +0.9% 2.05% +0.66
SCHW Schwab (charles) Corp. Add +0.3% 3.00% +0.26
AVGO Broadcom Inc. Add +0.5% 0.60% +0.21
MDYG SS SPDR S&P 400 MC GR ETF New 0.20% +0.20
INTU Intuit Inc. New 0.19% +0.19
SCHH Schwab US REIT ETF New 0.19% +0.19
IDXX Idexx Laboratories Inc. Add +4.3% 0.51% +0.10
CMG Chipotle Mexican Grill Inc. Add +0.6% 1.64% +0.08
ESGD iShares Trust iShares ESG Aw Add +1.3% 2.35% +0.08
AMD Advanced Micro Devices Add +3.3% 0.30% +0.08
BLK BlackRock Inc. Add +5.5% 0.83% +0.07
GOOG Alphabet Inc. Class C Add +0.5% 0.91% +0.06
NKE Nike Inc. Class B Add +0.2% 1.19% +0.06
EAGG iShares ESG Aware US Aggrega Add +10.5% 1.44% +0.05
ISRG Intuitive Surgical Inc. Add +3.0% 0.69% +0.04
SCHD Schwab US DVD Equity ETF Add +24.2% 0.32% +0.03
GNRC Generac Holdings Inc. Add +2.7% 0.32% +0.03
TXN Texas Instruments Inc. Add +1.1% 0.20% +0.02
WMT Walmart Inc. Add +0.6% 0.37% +0.02
ICLN iShares Global Clean Energy Add +1.5% 0.12% +0.01
SUSB iShares ESG Aware 1-5 Year U Add +6.9% 0.70% +0.01
DKS Dick's Sporting Goods Inc. Add +11.3% 0.22% +0.01
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +8.9% 0.22% +0.01
MNST Monster Beverage Corp. Add +0.5% 0.41% +0.00
HASI Ha Sustainable Infrastructur Add +14.6% 0.18% −0.00
IBDR iShares Ibonds Dec 2026 Term Add +4.3% 0.23% −0.01
QCOM Qualcomm Inc. Add +1.2% 0.31% −0.01
VGSR Vert GLB Sust Re ETF Add +2.2% 0.56% −0.01
IBDQ iShares Ibonds Dec 2025 Term Add +2.4% 0.26% −0.01
CRM Salesforce Inc. Add +3.1% 0.63% −0.01
ADBE Adobe Inc. Add +0.5% 0.31% −0.02
NEE Nextera Energy Inc. Add +2.3% 0.35% −0.02
ISTB iShares Core 1-5 Year Usd Bo Add +1.9% 0.63% −0.03
LLY Eli Lilly & Co. Add +1.5% 0.25% −0.03
SCHP Schwab U.S. Tips ETF Add +1.7% 0.85% −0.05
KO The Coca-Cola Co. Add +0.1% 0.70% −0.06
JNJ Johnson & Johnson Add +0.8% 1.04% −0.16
PEP Pepsico Inc. Add +2.5% 0.99% −0.18
PG The Procter & Gamble Co. Add +0.3% 1.46% −0.20
AMGN Amgen Inc. Add +1.0% 1.44% −0.26
SBUX Starbucks Corp. Add +1.4% 3.07% −0.39

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 116$148.8MAAPL, MSFT, GOOGL, COST, BRK.B
Q1 2026 114$136.0MMSFT, AAPL, COST, GOOGL, BRK.B
Q4 2025 116$140.5MMSFT, AAPL, GOOGL, COST, BRK.B
Q3 2025 117$138.5MMSFT, AAPL, COST, BRK.B, ABBV
Q2 2025 111$127.3MMSFT, AAPL, COST, BRK.B, SBUX
Q1 2025 113$119.2MMSFT, AAPL, COST, BRK.B, SBUX
Q4 2024 107$121.7MMSFT, AAPL, COST, BRK.B, SBUX
Q3 2024 111$123.5MMSFT, AAPL, COST, BRK.B, SBUX
Q2 2024 107$116.3MMSFT, AAPL, COST, BRK.B, SBUX
Q1 2024 106$113.7MMSFT, AAPL, COST, BRK.B, SBUX