Planning Alternatives Ltd.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 9, 2025), Planning Alternatives Ltd. reported 76 stock positions worth $652.3 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 36.0% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 11.1%) and Vanguard Ftse Developed ETF (VEA, 10.2%). Compared with Q4 2024, it opened 17 new positions, sold out of 2, added to 33 and reduced 15. The biggest buy was a new position in Invesco S&P 500 Momentum ETF (SPMO) and the biggest sale JPMorgan Div Ret US Eq ETF (JPUS, shares −55%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, MI
- CIK
- 0000712011
- Portfolio Value
- $652.3M (Q1 2025)
- SEC Filing
- 0001765380-25-000209 ↗ filed May 9, 2025
Holdings Value
Holdings 76 stocks · $652.3M
| IVV iShares Core S&P 500 ETF | 36.00% | 417,913 | $234.8M | Add +2.4% |
| IJH iShares Core S&P Midcap ETF | 11.09% | 1,239,165 | $72.3M | Add +4.1% |
| VEA Vanguard Ftse Developed ETF | 10.15% | 1,302,890 | $66.2M | Reduce -4.1% |
| VIG Vanguard Dividend Apprec ETF | 7.90% | 265,727 | $51.5M | Add +4.1% |
| IJR iShares Core S&P Small-Cap E | 5.34% | 333,141 | $34.8M | Add +8.0% |
| SPMO Invesco S&P 500 Momentum ETF | 5.06% | 356,975 | $33.0M | New |
| JPUS JPMorgan Div Ret US Eq ETF | 4.17% | 236,118 | $27.2M | Reduce -55.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.25% | 39,648 | $14.7M | Reduce -0.6% |
| SCHF Schwab Intl Equity ETF | 2.18% | 718,640 | $14.2M | Reduce -2.2% |
| AAPL Apple Inc. | 1.99% | 58,417 | $13.0M | Add +9.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.58% | 18,409 | $10.3M | Reduce -0.3% |
| XCEM Columbia Em Core Ex-China | 1.48% | 326,169 | $9.6M | Add +13.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.32% | 49,865 | $8.6M | Reduce -0.5% |
| SCHX Schwab US Large-Cap ETF | 1.31% | 387,244 | $8.6M | Reduce -11.7% |
| ESGU iShares ESG Aware MSCI USA | 0.58% | 31,276 | $3.8M | Add +5.4% |
| VOO Vanguard S&P 500 ETF | 0.49% | 6,275 | $3.2M | Add +6.3% |
| SCHB Schwab US Broad Market ETF | 0.49% | 148,150 | $3.2M | Reduce -2.1% |
| MSFT Microsoft Corp. | 0.44% | 7,721 | $2.9M | Add +50.9% |
| IWV iShares Russell 3000 ETF | 0.37% | 7,673 | $2.4M | No change |
| DTE DTE Energy Company | 0.33% | 15,581 | $2.2M | Add +1.0% |
| EAGG iShares ESG Aware US Aggrega | 0.31% | 43,252 | $2.1M | Add +25.8% |
| SCHD Schwab US DVD Equity ETF | 0.28% | 64,603 | $1.8M | Reduce -2.9% |
| PM Philip Morris International | 0.25% | 10,173 | $1.6M | Add +4.7% |
| COMP Compass Inc. Class A | 0.24% | 180,586 | $1.6M | Add +58.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.24% | 2,921 | $1.6M | Add +24.9% |
| IWF iShares Russell 1000 Growth | 0.21% | 3,855 | $1.4M | No change |
| ESGD iShares Trust iShares ESG Aw | 0.20% | 16,276 | $1.3M | Reduce -7.0% |
| NVDA Nvidia Corp. | 0.18% | 10,879 | $1.2M | Add +315.6% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.17% | 21,997 | $1.1M | Reduce -11.5% |
| AMZN Amazon.com Inc. | 0.17% | 5,681 | $1.1M | Add +184.3% |
| IJS iShares S&P Small-Cap 600 Va | 0.15% | 10,251 | $999K | No change |
| ESML iShares ESG Aware MSCI USA S | 0.15% | 25,174 | $967K | Add +11.3% |
| MDLZ Mondelez International Inc. Class A | 0.13% | 12,857 | $872K | No change |
| GGG Graco Inc. | 0.11% | 8,836 | $738K | No change |
| LLY Eli Lilly & Co. | 0.11% | 880 | $727K | Add +55.8% |
| MORN Morningstar Inc. | 0.11% | 2,407 | $722K | Add +6.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.11% | 2,869 | $713K | No change |
| META Meta Platforms Inc. Class A | 0.11% | 1,219 | $703K | Add +195.9% |
| VMO Invesco Municipal Opport | 0.11% | 73,000 | $693K | Add +87.2% |
| SCHM Schwab US Mid Cap ETF | 0.10% | 25,497 | $668K | Reduce -0.7% |
| IBIT iShares Bitcoin Trust ETF | 0.10% | 14,210 | $665K | Add +22.7% |
| BND Vanguard Total Bond Market | 0.09% | 8,380 | $616K | Add +0.6% |
| CVX Chevron Corp. | 0.08% | 3,048 | $510K | Add +72.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.08% | 6,673 | $505K | Reduce -12.7% |
| TSLA Tesla Inc. | 0.08% | 1,893 | $491K | Add +211.9% |
| GOOGL Alphabet Inc. Class A | 0.07% | 3,002 | $464K | New |
| V Visa Inc. Class A | 0.07% | 1,313 | $460K | Add +93.1% |
| CAT Caterpillar Inc. | 0.07% | 1,367 | $451K | Add +38.2% |
| LRCX Lam Research Corp. | 0.07% | 5,850 | $425K | No change |
| HON Honeywell International Inc. | 0.06% | 1,992 | $422K | Add +39.4% |
| F Ford Motor Co. filed as FORD MTR CO | 0.06% | 41,913 | $420K | Add +6.2% |
| ABBV Abbvie Inc. | 0.06% | 1,962 | $411K | Add +63.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.06% | 873 | $409K | No change |
| HD Home Depot Inc. | 0.06% | 1,067 | $391K | New |
| ITW Illinois Tool Works | 0.06% | 1,461 | $362K | Add +19.1% |
| PG The Procter & Gamble Co. | 0.05% | 2,068 | $352K | Add +32.5% |
| CRM Salesforce Inc. | 0.05% | 1,304 | $350K | New |
| GOOG Alphabet Inc. Class C | 0.05% | 2,213 | $346K | New |
| SCHA Schwab US Small-Cap ETF | 0.05% | 14,740 | $345K | Reduce -0.9% |
| ITOT iShares Core S&P Total U.S. | 0.05% | 2,798 | $341K | New |
| CSCO Cisco Systems Inc. | 0.05% | 5,505 | $340K | New |
| DGRO iShares Core Dividend Growth | 0.05% | 5,305 | $328K | Reduce -0.2% |
| TXN Texas Instruments Inc. | 0.05% | 1,798 | $323K | New |
| NFLX Netflix Inc. | 0.05% | 329 | $307K | New |
| VTI VG Morningstar TS MKT ETF-US | 0.05% | 1,115 | $306K | Add +4.3% |
| AXP American Express Co. | 0.04% | 1,058 | $285K | New |
| INTU Intuit Inc. | 0.04% | 446 | $274K | New |
| COST Costco Wholesale Corp. | 0.04% | 289 | $273K | New |
| LIN Linde PLC | 0.04% | 558 | $260K | New |
| IWD iShares Russell 1000 Value E | 0.04% | 1,373 | $258K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.04% | 6,117 | $255K | New |
| TMO Thermo Fisher Scientific Inc. | 0.04% | 507 | $252K | New |
| MCD McDonald's Corp. | 0.04% | 784 | $245K | New |
| JPM JPMorgan Chase & Co. | 0.04% | 976 | $239K | No change |
| JPST JPMorgan Ultra-Short Income | 0.03% | 4,157 | $210K | No change |
| SYK Stryker Corp. | 0.03% | 540 | $201K | New |
Portfolio Sells Q4 2024 → Q1 2025
| JPUS JPMorgan Div Ret US Eq ETF | Reduce -55.1% | 4.17% | −5.06 |
| VT Vanguard Tot World STK ETF | Sold out | 0.00% | −0.33 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.6% | 2.25% | −0.26 |
| SCHX Schwab US Large-Cap ETF | Reduce -11.7% | 1.31% | −0.25 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.3% | 1.58% | −0.09 |
| SCHB Schwab US Broad Market ETF | Reduce -2.1% | 0.49% | −0.04 |
| IVW iShares S&P 500 Growth ETF | Sold out | 0.00% | −0.03 |
| NEAR iShares SH Dba ETF Usd Inc. | Reduce -11.5% | 0.17% | −0.02 |
| SCHM Schwab US Mid Cap ETF | Reduce -0.7% | 0.10% | −0.01 |
| SCHA Schwab US Small-Cap ETF | Reduce -0.9% | 0.05% | −0.01 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -12.7% | 0.08% | −0.01 |
| SCHD Schwab US DVD Equity ETF | Reduce -2.9% | 0.28% | −0.00 |
| ESGD iShares Trust iShares ESG Aw | Reduce -7.0% | 0.20% | −0.00 |
| DGRO iShares Core Dividend Growth | Reduce -0.2% | 0.05% | +0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.5% | 1.32% | +0.02 |
| SCHF Schwab Intl Equity ETF | Reduce -2.2% | 2.18% | +0.09 |
| VEA Vanguard Ftse Developed ETF | Reduce -4.1% | 10.15% | +0.17 |
Portfolio Buys Q4 2024 → Q1 2025
| SPMO Invesco S&P 500 Momentum ETF | New | 5.06% | +5.06 |
| VIG Vanguard Dividend Apprec ETF | Add +4.1% | 7.90% | +0.22 |
| XCEM Columbia Em Core Ex-China | Add +13.8% | 1.48% | +0.17 |
| COMP Compass Inc. Class A | Add +58.9% | 0.24% | +0.14 |
| NVDA Nvidia Corp. | Add +315.6% | 0.18% | +0.13 |
| MSFT Microsoft Corp. | Add +50.9% | 0.44% | +0.11 |
| AMZN Amazon.com Inc. | Add +184.3% | 0.17% | +0.10 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +24.9% | 0.24% | +0.08 |
| GOOGL Alphabet Inc. Class A | New | 0.07% | +0.07 |
| META Meta Platforms Inc. Class A | Add +195.9% | 0.11% | +0.07 |
| EAGG iShares ESG Aware US Aggrega | Add +25.8% | 0.31% | +0.07 |
| PM Philip Morris International | Add +4.7% | 0.25% | +0.07 |
| HD Home Depot Inc. | New | 0.06% | +0.06 |
| CRM Salesforce Inc. | New | 0.05% | +0.05 |
| GOOG Alphabet Inc. Class C | New | 0.05% | +0.05 |
| ITOT iShares Core S&P Total U.S. | New | 0.05% | +0.05 |
| CSCO Cisco Systems Inc. | New | 0.05% | +0.05 |
| TXN Texas Instruments Inc. | New | 0.05% | +0.05 |
| VMO Invesco Municipal Opport | Add +87.2% | 0.11% | +0.05 |
| NFLX Netflix Inc. | New | 0.05% | +0.05 |
| LLY Eli Lilly & Co. | Add +55.8% | 0.11% | +0.04 |
| DTE DTE Energy Company | Add +1.0% | 0.33% | +0.04 |
| AXP American Express Co. | New | 0.04% | +0.04 |
| INTU Intuit Inc. | New | 0.04% | +0.04 |
| COST Costco Wholesale Corp. | New | 0.04% | +0.04 |
| LIN Linde PLC | New | 0.04% | +0.04 |
| BAC Bank of America Corp. | New | 0.04% | +0.04 |
| CVX Chevron Corp. | Add +72.9% | 0.08% | +0.04 |
| TMO Thermo Fisher Scientific Inc. | New | 0.04% | +0.04 |
| MCD McDonald's Corp. | New | 0.04% | +0.04 |
| TSLA Tesla Inc. | Add +211.9% | 0.08% | +0.04 |
| V Visa Inc. Class A | Add +93.1% | 0.07% | +0.04 |
| SYK Stryker Corp. | New | 0.03% | +0.03 |
| ABBV Abbvie Inc. | Add +63.5% | 0.06% | +0.03 |
| HON Honeywell International Inc. | Add +39.4% | 0.06% | +0.01 |
| CAT Caterpillar Inc. | Add +38.2% | 0.07% | +0.01 |
| PG The Procter & Gamble Co. | Add +32.5% | 0.05% | +0.01 |
| ITW Illinois Tool Works | Add +19.1% | 0.06% | +0.01 |
| IBIT iShares Bitcoin Trust ETF | Add +22.7% | 0.10% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +6.3% | 0.49% | +0.01 |
| F Ford Motor Co. | Add +6.2% | 0.06% | +0.00 |
| BND Vanguard Total Bond Market | Add +0.6% | 0.09% | +0.00 |
| ESML iShares ESG Aware MSCI USA S | Add +11.3% | 0.15% | +0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +4.3% | 0.05% | −0.00 |
| ESGU iShares ESG Aware MSCI USA | Add +5.4% | 0.58% | −0.00 |
| MORN Morningstar Inc. | Add +6.8% | 0.11% | −0.01 |
| AAPL Apple Inc. | Add +9.6% | 1.99% | −0.06 |
| IJR iShares Core S&P Small-Cap E | Add +8.0% | 5.34% | −0.12 |
| IJH iShares Core S&P Midcap ETF | Add +4.1% | 11.09% | −0.32 |
| IVV iShares Core S&P 500 ETF | Add +2.4% | 36.00% | −0.93 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 129 | $932.6M | IVV, SPMO, IJH, VEA, IJR |
| Q1 2026 | 111 | $774.8M | IVV, IJH, SPMO, VEA, IJR |
| Q4 2025 | 98 | $793.9M | IVV, IJH, VEA, SPMO, VIG |
| Q3 2025 | 88 | $778.7M | IVV, IJH, VEA, SPMO, VIG |
| Q2 2025 | 80 | $718.6M | IVV, IJH, VEA, SPMO, VIG |
| Q1 2025 | 76 | $652.3M | IVV, IJH, VEA, VIG, IJR |
| Q4 2024 | 61 | $650.5M | IVV, IJH, VEA, JPUS, VIG |
| Q3 2024 | 58 | $657.0M | IVV, IJH, VEA, JPUS, VIG |
| Q2 2024 | 58 | $617.6M | IVV, IJH, VEA, JPUS, VIG |
| Q1 2024 | 49 | $608.5M | IVV, IJH, VEA, JPUS, VIG |