Prime Capital Investment Advisors, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 15, 2024), Prime Capital Investment Advisors, LLC reported 992 stock positions worth $7.2 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 4.9% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 3.0%) and Schwab US Large-Cap ETF (SCHX, 2.8%). Compared with Q4 2023, it opened 91 new positions, sold out of 46, added to 439 and reduced 437. The biggest buy was iShares Core S&P Total U.S. (ITOT, shares +32%) and the biggest sale SS Health Care Select Sector (XLV, shares −68%).

Most Recent 13F
Q2 2026
Location
OVERLAND PARK, KS
CIK
0001731446
Portfolio Value
$7.2B (Q1 2024)
SEC Filing
0001214659-24-009091 ↗ filed May 15, 2024

Holdings Value

0$5.0B$10.0B$15.0B Q1 2024: $7.2B $7.2B Q1 2024 Q2 2024: $6.7B Q2 2024 Q3 2024: $7.0B Q3 2024 Q4 2024: $6.9B Q4 2024 Q1 2025: $8.6B Q1 2025 Q2 2025: $7.5B Q2 2025 Q3 2025: $8.0B Q3 2025 Q4 2025: $8.2B Q4 2025 Q1 2026: $8.6B Q1 2026 Q2 2026: $10.3B Q2 2026

Holdings 992 stocks · $7.2B

VTI VG Morningstar TS MKT ETF-US 4.89% 1,348,260 $350.4M Reduce -4.2%
QQQ Invesco QQQ Trust Series 1 3.04% 489,646 $217.4M Add +3.9%
SCHX Schwab US Large-Cap ETF 2.75% 3,176,925 $197.2M Add +1.6%
ITOT iShares Core S&P Total U.S. 2.74% 1,701,660 $196.2M Add +32.2%
SPY SS SPDR S&P 500 ETF Trust-US 2.68% 366,594 $191.8M Reduce -8.3%
GOVT iShares US Treasury Bond ETF 2.61% 8,222,059 $187.2M Reduce -1.0%
AAPL Apple Inc. 2.32% 967,473 $165.9M Add +0.9%
AGG iShares Core U.S. Aggregate 2.27% 1,662,844 $162.9M Add +16.5%
VOO Vanguard S&P 500 ETF 2.16% 322,017 $154.8M Reduce -11.0%
MSFT Microsoft Corp. 2.14% 363,522 $152.9M Reduce -0.5%
SCHF Schwab Intl Equity ETF 2.11% 3,878,901 $151.4M Add +7.5%
SCHM Schwab US Mid Cap ETF 2.09% 1,837,206 $149.6M Add +6.9%
VTV Vanguard Mrngstr Val ETF-Aui 1.72% 755,018 $123.0M Add +9.0%
NVDA Nvidia Corp. 1.51% 119,424 $107.9M Reduce -6.9%
IJS iShares S&P Small-Cap 600 Va 1.36% 947,755 $97.4M Reduce -2.8%
AMZN Amazon.com Inc. 1.34% 530,211 $95.6M Reduce -1.6%
VTEB Vanguard Tax-Exempt Bond ETF 1.32% 1,862,160 $94.2M Add +4.5%
QUAL iShares MSCI USA Quality Fac 1.27% 555,141 $91.2M Add +14.7%
BND Vanguard Total Bond Market 1.26% 1,240,951 $90.1M Add +21.2%
IXUS iShares Core Intl Stock ETF 1.19% 1,251,793 $84.9M Add +3.7%
BSV Vanguard Short-Term Bond ETF 0.92% 863,309 $66.2M Reduce -4.3%
MUB iShares National Muni Bond E 0.88% 585,608 $63.0M Add +2.5%
IVV iShares Core S&P 500 ETF 0.85% 115,722 $60.8M Reduce -3.5%
DGRW Wisdomtree U.S. Quality Divi 0.84% 794,195 $60.5M Add +19.1%
SCHG Schwab US Large-Cap Growth 0.82% 633,163 $58.7M Add +7.5%
VPL Vanguard Ftse Pacific ETF 0.81% 761,666 $57.9M Reduce -3.2%
VGK Vanguard Ftse Europe ETF 0.79% 838,389 $56.5M Reduce -4.6%
BNDX Vanguard Total Intl Bond ETF 0.78% 1,134,890 $55.8M Add +18.1%
LLY Eli Lilly & Co. 0.77% 70,834 $55.1M Reduce -9.2%
BRK.B Berkshire Hathaway Inc. Class B 0.72% 122,195 $51.4M Reduce -6.2%
IQDG Wisdomtree Intl QLTY DVD GRW 0.70% 1,309,587 $49.8M Reduce -20.9%
SCHP Schwab U.S. Tips ETF 0.69% 952,786 $49.7M Add +21.9%
GOOGL Alphabet Inc. Class A 0.68% 320,560 $48.4M Reduce -10.3%
HD Home Depot Inc. 0.67% 125,818 $48.3M Reduce -1.3%
IEFA iShares Core MSCI Eafe ETF 0.59% 566,174 $42.0M Reduce -4.1%
XOM Exxon Mobil Corp. 0.57% 353,892 $41.1M Add +31.7%
AVGO Broadcom Inc. 0.55% 29,905 $39.6M Reduce -16.8%
ABBV Abbvie Inc. 0.54% 214,168 $39.0M Add +6.5%
IAGG iShares Intl Aggregate Bond 0.54% 774,415 $38.7M Add +8.8%
IEF iShares 7-10 Year Treasury B 0.53% 397,506 $37.6M Add +14.3%
VIG Vanguard Dividend Apprec ETF 0.52% 205,420 $37.5M Add +4.6%
VNQ Vanguard Real Estate ETF 0.52% 432,910 $37.4M Reduce -0.9%
TLH iShares 10-20 Year Treasury 0.52% 354,912 $37.3M Add +13.6%
COST Costco Wholesale Corp. 0.51% 49,515 $36.3M Add +1.4%
UNH Unitedhealth Group Inc. 0.50% 71,961 $35.6M Add +18.2%
WMT Walmart Inc. 0.49% 585,172 $35.2M Reduce -12.1%
USHY iShares Broad Usd High Yield 0.49% 954,362 $34.9M Add +21.5%
PEP Pepsico Inc. 0.48% 197,756 $34.6M Add +18.3%
GOOG Alphabet Inc. Class C 0.46% 215,260 $32.8M Add +14.1%
V Visa Inc. Class A 0.46% 116,781 $32.6M Reduce -10.6%
SCHA Schwab US Small-Cap ETF 0.45% 656,983 $32.3M Add +5.1%
AMD Advanced Micro Devices 0.44% 172,892 $31.2M Add +5.1%
JEPI JPMorgan Equity Premium Inco 0.42% 524,252 $30.3M Add +6.3%
JPM JPMorgan Chase & Co. 0.42% 150,484 $30.1M Reduce -8.2%
SCHV Schwab US Large-Cap Value 0.42% 396,179 $30.1M Add +27.3%
JNJ Johnson & Johnson 0.42% 190,246 $30.1M Reduce -19.2%
PG The Procter & Gamble Co. 0.39% 173,884 $28.2M Reduce -2.8%
ADBE Adobe Inc. 0.39% 54,895 $27.7M Add +10.6%
BIV Vanguard Intermediate-Term B 0.39% 365,864 $27.6M Reduce -5.9%
META Meta Platforms Inc. Class A 0.38% 56,484 $27.4M Reduce -27.1%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.37% 219,190 $26.8M Add +13.7%
CVX Chevron Corp. 0.37% 169,333 $26.7M Reduce -22.5%
MRK Merck & Co. Inc. 0.37% 199,557 $26.3M Reduce -5.1%
RTX RTX Corp. 0.33% 244,552 $23.9M Reduce -14.0%
SPYG SS SPDR P S&P 500 Growth ETF 0.32% 316,313 $23.1M Add +64.7%
VGSH Vanguard Short-Term Treasury 0.32% 395,016 $22.9M Add +1100.6%
VUG Vanguard Mrngstar GR ETF-Sui 0.31% 63,721 $21.9M Reduce -5.5%
IJR iShares Core S&P Small-Cap E 0.30% 195,581 $21.6M Reduce -3.8%
DFAE Dimensional Emerging Core Eq 0.30% 861,464 $21.3M Add +16.7%
IWB iShares Russell 1000 ETF 0.29% 73,306 $21.1M Add +387.2%
IGSB iShares 1-5Y Inv Grade Corp. 0.29% 411,092 $21.1M Add +3.4%
HEFA Isha Curr Hedged MSCI Eafe 0.29% 594,454 $20.7M Reduce -16.7%
IGIB iShares 5-10Y Inv Grade Corp. 0.29% 400,647 $20.7M Add +55.7%
AMLP Alerian MLP ETF 0.28% 429,031 $20.4M Add +1.0%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.28% 363,693 $19.7M Add +7.0%
MA Mastercard Inc. Class A 0.27% 40,839 $19.7M Reduce -22.7%
SHM SS SPDR N Ice St Muni ETF 0.27% 413,992 $19.6M Add +18.3%
DFAC Dimensional US Core Equity 2 0.27% 604,206 $19.3M Reduce -1.5%
AVDV Avantis Intl S/C Value ETF 0.26% 286,585 $18.9M Add +19.5%
BDX Becton Dickinson and Co. 0.26% 75,543 $18.7M Reduce -11.5%
SBUX Starbucks Corp. 0.26% 201,539 $18.4M Add +8.4%
HON Honeywell International Inc. 0.26% 89,695 $18.4M Reduce -11.2%
NOBL Proshares S&P 500 Dividend A 0.26% 181,301 $18.4M Add +0.9%
STIP iShares 0-5 Year Tips Bond E 0.25% 183,451 $18.2M Reduce -0.2%
CRM Salesforce Inc. 0.25% 60,536 $18.2M Reduce -3.9%
MCD McDonald's Corp. 0.25% 64,167 $18.1M Add +14.8%
GOF Guggenheim Strategic Opport 0.25% 1,262,934 $18.1M Add +7.7%
NKE Nike Inc. Class B 0.25% 188,147 $17.7M Reduce -2.6%
JNK SS SPDR BB High Yield Bond 0.22% 169,158 $16.1M Add +2.4%
ACWX iShares MSCI Acwi Ex US ETF 0.22% 295,922 $15.8M Add +361.1%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 0.22% 142,336 $15.5M Add +11.9%
AMGN Amgen Inc. 0.21% 54,038 $15.4M Add +18.2%
DE Deere & Co. 0.21% 36,925 $15.2M Reduce -7.7%
TIP iShares Tips Bond ETF 0.21% 140,988 $15.1M Reduce -5.1%
IWR iShares Russell Mid-Cap ETF 0.21% 178,700 $15.0M Add +288.2%
SCHE Schwab Emrg Mrkts Eqty ETF 0.21% 582,077 $14.7M Add +21.8%
IEMG iShares Core MSCI Emerging 0.19% 267,326 $13.8M Reduce -6.3%
AXP American Express Co. 0.19% 60,390 $13.8M Add +12.8%
XLP SS Consumer Staples Sel Sect 0.19% 179,206 $13.7M Reduce -30.3%
ACN Accenture PLC Class A 0.19% 39,281 $13.6M Reduce -13.1%

Show all 992 holdings

Options reported separately and not counted above: NVDA calls ($894K), SMCI calls ($384K), META calls ($213K), BDX puts ($155K), ANET calls ($82K), IDXX puts ($55K), CRM calls ($23K), TSM calls ($23K), QQQ puts ($20K), SPY puts ($17K), TMO puts ($13K), GLD calls ($12K), and 8 more.

Portfolio Sells Q4 2023 → Q1 2024

XLV SS Health Care Select Sector Reduce -68.1% 0.14% −0.29
GOVT iShares US Treasury Bond ETF Reduce -1.0% 2.61% −0.27
VOO Vanguard S&P 500 ETF Reduce -11.0% 2.16% −0.22
IQDG Wisdomtree Intl QLTY DVD GRW Reduce -20.9% 0.70% −0.21
BA The Boeing Co. Reduce -50.0% 0.11% −0.21
SPY SS SPDR S&P 500 ETF Trust-US Reduce -8.3% 2.68% −0.19
XLI SS Industrial Select Sector Reduce -88.1% 0.02% −0.18
XLF SS Financial Select Sector Reduce -88.4% 0.02% −0.16
IJS iShares S&P Small-Cap 600 Va Reduce -2.8% 1.36% −0.16
VTI VG Morningstar TS MKT ETF-US Reduce -4.2% 4.89% −0.14
JNJ Johnson & Johnson Reduce -19.2% 0.42% −0.14
BSV Vanguard Short-Term Bond ETF Reduce -4.3% 0.92% −0.12
CVX Chevron Corp. Reduce -22.5% 0.37% −0.12
NEE Nextera Energy Inc. Reduce -61.5% 0.07% −0.11
TMUS T-Mobile US Inc. Reduce -80.2% 0.02% −0.10
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Reduce -68.7% 0.04% −0.10
EWJ iShares MSCI Japan ETF Reduce -94.2% 0.01% −0.10
LMT Lockheed Martin Corp. Reduce -30.2% 0.18% −0.10
XLP SS Consumer Staples Sel Sect Reduce -30.3% 0.19% −0.09
KO The Coca-Cola Co. Reduce -34.5% 0.15% −0.09
CRWD CrowdStrike Holdings Inc. Class A Reduce -72.6% 0.04% −0.08
NEM Newmont Corp. Reduce -77.0% 0.02% −0.08
BX Blackstone Inc. Reduce -27.4% 0.16% −0.08
GOOGL Alphabet Inc. Class A Reduce -10.3% 0.68% −0.08
URTY Proshares Ultrapro RUSS2000 Reduce -69.3% 0.03% −0.08
STZ Constellation Brands Inc. Class A Reduce -51.5% 0.07% −0.07
LOW Lowe's Cos Inc. Reduce -55.4% 0.06% −0.07
IBB iShares Biotechnology ETF Reduce -62.5% 0.04% −0.07
LULU Lululemon Athletica Inc. Reduce -58.8% 0.03% −0.07
NKE Nike Inc. Class B Reduce -2.6% 0.25% −0.07
IYW iShares Ustechnology ETF Reduce -46.1% 0.08% −0.07
LRCX Lam Research Corp. Reduce -41.9% 0.13% −0.07
VGK Vanguard Ftse Europe ETF Reduce -4.6% 0.79% −0.07
MA Mastercard Inc. Class A Reduce -22.7% 0.27% −0.07
BIV Vanguard Intermediate-Term B Reduce -5.9% 0.39% −0.06
HON Honeywell International Inc. Reduce -11.2% 0.26% −0.06
BNL Broadstone Net Lease Inc. Reduce -28.4% 0.09% −0.06
VNQ Vanguard Real Estate ETF Reduce -0.9% 0.52% −0.06
V Visa Inc. Class A Reduce -10.6% 0.46% −0.06
SLB SLB Ltd. Reduce -66.8% 0.03% −0.06
ORCL Oracle Corp. Reduce -37.7% 0.12% −0.05
BDX Becton Dickinson and Co. Reduce -11.5% 0.26% −0.05
UBER Uber Technologies Inc. Reduce -60.5% 0.04% −0.05
AVGO Broadcom Inc. Reduce -16.8% 0.55% −0.05
TMO Thermo Fisher Scientific Inc. Reduce -35.7% 0.10% −0.05
CVS CVS Health Corp. Reduce -32.2% 0.09% −0.05
HEFA Isha Curr Hedged MSCI Eafe Reduce -16.7% 0.29% −0.05
NOW ServiceNow Inc. Reduce -28.3% 0.13% −0.05
IVW iShares S&P 500 Growth ETF Reduce -26.0% 0.17% −0.05
ACN Accenture PLC Class A Reduce -13.1% 0.19% −0.05

Portfolio Buys Q4 2023 → Q1 2024

ITOT iShares Core S&P Total U.S. Add +32.2% 2.74% +0.70
VGSH Vanguard Short-Term Treasury Add +1100.6% 0.32% +0.29
IWB iShares Russell 1000 ETF Add +387.2% 0.29% +0.24
QUAL iShares MSCI USA Quality Fac Add +14.7% 1.27% +0.20
ACWX iShares MSCI Acwi Ex US ETF Add +361.1% 0.22% +0.17
XOM Exxon Mobil Corp. Add +31.7% 0.57% +0.17
IWR iShares Russell Mid-Cap ETF Add +288.2% 0.21% +0.16
VTV Vanguard Mrngstr Val ETF-Aui Add +9.0% 1.72% +0.15
DGRW Wisdomtree U.S. Quality Divi Add +19.1% 0.84% +0.14
AGG iShares Core U.S. Aggregate Add +16.5% 2.27% +0.14
SCHM Schwab US Mid Cap ETF Add +6.9% 2.09% +0.14
SPYG SS SPDR P S&P 500 Growth ETF Add +64.7% 0.32% +0.13
QQQ Invesco QQQ Trust Series 1 Add +3.9% 3.04% +0.12
BND Vanguard Total Bond Market Add +21.2% 1.26% +0.12
SPMB SS SPDR P Mort Back Bond ETF Add +2413.6% 0.12% +0.12
SPYV SS SPDR P S&P 500 Value ETF Add +231.2% 0.16% +0.11
DIS The Walt Disney Co. Add +13.7% 0.37% +0.11
SCHF Schwab Intl Equity ETF Add +7.5% 2.11% +0.10
SPDW Ste STR SPDR PT DW Eu ETF Add +182.8% 0.15% +0.09
SCHV Schwab US Large-Cap Value Add +27.3% 0.42% +0.09
SCHX Schwab US Large-Cap ETF Add +1.6% 2.75% +0.09
IGIB iShares 5-10Y Inv Grade Corp. Add +55.7% 0.29% +0.09
SCHG Schwab US Large-Cap Growth Add +7.5% 0.82% +0.08
IWF iShares Russell 1000 Growth Add +88.5% 0.16% +0.08
SCHP Schwab U.S. Tips ETF Add +21.9% 0.69% +0.08
ABBV Abbvie Inc. Add +6.5% 0.54% +0.07
AMD Advanced Micro Devices Add +5.1% 0.44% +0.07
BNDX Vanguard Total Intl Bond ETF Add +18.1% 0.78% +0.06
USHY iShares Broad Usd High Yield Add +21.5% 0.49% +0.06
GOOG Alphabet Inc. Class C Add +14.1% 0.46% +0.06
PEP Pepsico Inc. Add +18.3% 0.48% +0.05
SCHK Schwab 1000 Index ETF Add +889.4% 0.06% +0.05
VGSR Vert GLB Sust Re ETF New 0.05% +0.05
IVE iShares S&P 500 Value ETF Add +94.5% 0.10% +0.05
IWM iShares Russell 2000 ETF Add +73.9% 0.12% +0.05
LQDH iShares Int Hedg Corp. BD ETF Add +840.1% 0.05% +0.05
HAWX iShares Cur HDG MSCI Acwi-X Add +40.7% 0.16% +0.05
SPTI SS SPDR P Int Term TSY ETF New 0.04% +0.04
IBOC International Bancshares CRP Add +93.8% 0.09% +0.04
KOMP SS SPDR S&P Kensho Ne Comp Add +774.2% 0.05% +0.04
AXP American Express Co. Add +12.8% 0.19% +0.04
TSM Taiwan Semiconductor-SP ADR Add +18.5% 0.13% +0.04
IEI iShares 3-7 Year Treasury Bo Add +506.3% 0.05% +0.04
AVDV Avantis Intl S/C Value ETF Add +19.5% 0.26% +0.04
PLTR Palantir Technologies Inc. Class A Add +196.0% 0.05% +0.04
JMUB JPMorgan Municipal ETF New 0.04% +0.04
LQDW iShares Ingr Corp. BD B/W ETF Add +51.8% 0.12% +0.03
SCHH Schwab US REIT ETF Add +614.5% 0.04% +0.03
SPSM SS SPDR P S&P 600 Small Cap Add +280.2% 0.04% +0.03
SPTL SS SPDR PF LNG TRM TSY E-Usd New 0.03% +0.03

Options Activity Q4 2023 → Q1 2024

NVDA Nvidia Corp. call Add +266.7% 11,000 $894K
SMCI Super Micro Computer Inc. call New 2,000 $384K
META Meta Platforms Inc. Class A call New 6,000 $213K
SPY SS SPDR S&P 500 ETF Trust-US call Sold out 5,900 $176Kbefore exit
BDX Becton Dickinson and Co. put Reduce -76.2% 18,600 $155K
ANET Arista Networks Inc. call New 4,000 $82K
CRM Salesforce Inc. call New 3,000 $23K
TSM Taiwan Semiconductor-SP ADR call New 1,700 $23K
QQQ Invesco QQQ Trust Series 1 put Add +200.0% 4,500 $20K
SPY SS SPDR S&P 500 ETF Trust-US put Add +200.0% 4,500 $17K
TMO Thermo Fisher Scientific Inc. put Reduce -38.5% 800 $13K
GLD SPDR Gold Shares call New 1,000 $12K
ISRG Intuitive Surgical Inc. call New 200 $12K
AAPL Apple Inc. call Sold out 500 $12Kbefore exit
HON Honeywell International Inc. put Sold out 6,200 $11Kbefore exit
SLV iShares Silver Trust call Add +25.0% 2,500 $4K
SOUN Soundhound AI Inc. Class A call New 10,000 $4K
ZS Zscaler Inc. call New 2,000 $3K
TSLA Tesla Inc. put Sold out 100 $3Kbefore exit
RIVN Rivian Automotive Inc. Class A call Add +62.2% 6,000 $3K
IWM iShares Russell 2000 ETF put New 3,000 $2K
SNOW Snowflake Inc. call New 2,000 $2K
PNFP Pinnacle Financial Partners put New 4,000 $1K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,067$10.3BIVV, VTI, AGG, IEFA, SCHX
Q1 2026 1,024$8.6BAGG, VTI, IVV, ITOT, SCHX
Q4 2025 1,003$8.2BAGG, VTI, SCHX, ITOT, AAPL
Q3 2025 985$8.0BVTI, AGG, SCHX, ITOT, NVDA
Q2 2025 936$7.5BVTI, AGG, SCHX, ITOT, NVDA
Q1 2025 1,043$8.6BSCHX, VTI, ITOT, AAPL, AGG
Q4 2024 920$6.9BVTI, SCHX, AAPL, ITOT, NVDA
Q3 2024 909$7.0BVTI, SCHX, ITOT, AAPL, SPY
Q2 2024 911$6.7BVTI, SCHX, SPY, ITOT, GOVT
Q1 2024 992$7.2BVTI, QQQ, SCHX, ITOT, SPY