Prime Capital Investment Advisors, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 12, 2025), Prime Capital Investment Advisors, LLC reported 920 stock positions worth $6.9 billion. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 5.3% of the portfolio, followed by Schwab US Large-Cap ETF (SCHX, 3.8%) and Apple (AAPL, 3.0%). Compared with Q3 2024, it opened 56 new positions, sold out of 45, added to 357 and reduced 471. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +29%) and the biggest sale SS SPDR S&P 500 ETF Trust-US (SPY, shares −29%).

Most Recent 13F
Q2 2026
Location
OVERLAND PARK, KS
CIK
0001731446
Portfolio Value
$6.9B (Q4 2024)
SEC Filing
0001214659-25-002445 ↗ filed Feb 12, 2025

Holdings Value

0$5.0B$10.0B$15.0B Q1 2024: $7.2B Q1 2024 Q2 2024: $6.7B Q2 2024 Q3 2024: $7.0B Q3 2024 Q4 2024: $6.9B $6.9B Q4 2024 Q1 2025: $8.6B Q1 2025 Q2 2025: $7.5B Q2 2025 Q3 2025: $8.0B Q3 2025 Q4 2025: $8.2B Q4 2025 Q1 2026: $8.6B Q1 2026 Q2 2026: $10.3B Q2 2026

Holdings 920 stocks · $6.9B

VTI VG Morningstar TS MKT ETF-US 5.28% 1,254,866 $363.7M Reduce -2.7%
SCHX Schwab US Large-Cap ETF 3.75% 11,136,452 $258.1M Reduce -3.3%
AAPL Apple Inc. 2.97% 815,335 $204.2M Add +0.9%
ITOT iShares Core S&P Total U.S. 2.91% 1,555,823 $200.1M Reduce -0.2%
NVDA Nvidia Corp. 2.17% 1,111,482 $149.3M Add +1.8%
AGG iShares Core U.S. Aggregate 2.12% 1,506,931 $146.0M Reduce -1.9%
MSFT Microsoft Corp. 2.07% 338,433 $142.6M Add +1.9%
GOVT iShares US Treasury Bond ETF 2.07% 6,195,577 $142.4M Reduce -15.1%
SPY SS SPDR S&P 500 ETF Trust-US 1.99% 233,315 $136.7M Reduce -28.9%
VOO Vanguard S&P 500 ETF 1.83% 233,662 $125.9M Reduce -3.5%
VTV Vanguard Mrngstr Val ETF-Aui 1.78% 725,286 $122.8M Reduce -1.6%
QQQ Invesco QQQ Trust Series 1 1.76% 236,598 $121.0M Reduce -0.2%
IVV iShares Core S&P 500 ETF 1.74% 203,159 $119.6M Add +28.6%
AMZN Amazon.com Inc. 1.71% 536,932 $117.8M Add +2.1%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 1.60% 321,569 $110.4M Reduce -4.7%
XTEN Bondbloxx BBG 10Y US TSY ETF 1.59% 2,448,299 $109.8M Add +27.9%
SCHF Schwab Intl Equity ETF 1.51% 5,621,313 $104.0M Reduce -1.5%
AVLV Avantis US Large Cap Value 1.47% 1,511,839 $100.9M Reduce -3.7%
VTEB Vanguard Tax-Exempt Bond ETF 1.44% 1,975,205 $99.0M Add +5.3%
IJS iShares S&P Small-Cap 600 Va 1.40% 889,325 $96.6M Reduce -2.4%
BND Vanguard Total Bond Market 1.38% 1,320,908 $95.0M Add +2.4%
AVUV Avantis US Small Cap Value 1.34% 956,543 $92.3M Reduce -1.3%
QUAL iShares MSCI USA Quality Fac 1.23% 475,731 $84.7M Reduce -2.2%
IXUS iShares Core Intl Stock ETF 1.08% 1,119,827 $74.1M Add +3.3%
MUB iShares National Muni Bond E 0.92% 597,523 $63.7M Add +0.7%
AVGO Broadcom Inc. 0.91% 270,201 $62.6M Reduce -0.7%
BNDX Vanguard Total Intl Bond ETF 0.88% 1,239,395 $60.8M Add +2.9%
SCHM Schwab US Mid Cap ETF 0.84% 2,090,777 $57.9M Reduce -4.1%
BSV Vanguard Short-Term Bond ETF 0.84% 748,125 $57.8M Add +0.8%
DGRW Wisdomtree U.S. Quality Divi 0.83% 704,125 $57.0M Reduce -0.5%
BRK.B Berkshire Hathaway Inc. Class B 0.80% 121,248 $55.0M Add +7.3%
SCHG Schwab US Large-Cap Growth 0.77% 1,905,763 $53.1M Reduce -3.4%
VPL Vanguard Ftse Pacific ETF 0.77% 744,770 $52.9M Reduce -0.6%
SCHP Schwab U.S. Tips ETF 0.76% 2,020,567 $52.2M Add +3.5%
VGK Vanguard Ftse Europe ETF 0.74% 806,825 $51.2M Reduce -1.1%
WMT Walmart Inc. 0.74% 560,069 $50.6M Add +0.3%
GOOGL Alphabet Inc. Class A 0.73% 265,187 $50.2M Reduce -2.9%
LLY Eli Lilly & Co. 0.68% 60,893 $47.0M Reduce -5.4%
IEFA iShares Core MSCI Eafe ETF 0.64% 628,960 $44.2M Reduce -1.0%
META Meta Platforms Inc. Class A 0.64% 74,860 $43.8M Add +1.5%
HD Home Depot Inc. 0.63% 111,189 $43.3M Add +3.9%
COST Costco Wholesale Corp. 0.62% 46,633 $42.7M Add +1.9%
GOOG Alphabet Inc. Class C 0.59% 213,444 $40.6M Add +5.3%
JPM JPMorgan Chase & Co. 0.58% 166,811 $40.0M Add +11.3%
IAGG iShares Intl Aggregate Bond 0.55% 753,704 $37.6M Reduce -1.7%
USHY iShares Broad Usd High Yield 0.54% 1,006,844 $37.0M Add +2.7%
VIG Vanguard Dividend Apprec ETF 0.53% 186,109 $36.4M Reduce -1.0%
XOM Exxon Mobil Corp. 0.51% 325,065 $35.0M Reduce -1.0%
VNQ Vanguard Real Estate ETF 0.50% 387,304 $34.5M Reduce -2.6%
UNH Unitedhealth Group Inc. 0.49% 66,429 $33.6M Add +2.1%
V Visa Inc. Class A 0.49% 105,657 $33.4M Add +1.1%
JEPI JPMorgan Equity Premium Inco 0.43% 509,105 $29.3M Add +1.4%
TSLA Tesla Inc. 0.42% 72,272 $29.2M Reduce -3.2%
PG The Procter & Gamble Co. 0.38% 156,209 $26.2M Add +3.3%
PLTR Palantir Technologies Inc. Class A 0.35% 320,030 $24.2M Add +4.1%
SCHV Schwab US Large-Cap Value 0.34% 910,701 $23.7M Reduce -2.1%
DFAE Dimensional Emerging Core Eq 0.34% 914,556 $23.2M Add +3.5%
ABBV Abbvie Inc. 0.33% 126,820 $22.5M Reduce -5.7%
RTX RTX Corp. 0.32% 189,166 $21.9M Reduce -0.9%
HEFA Isha Curr Hedged MSCI Eafe 0.32% 628,710 $21.8M Reduce -65.7%
USRT iShares Core US REIT ETF 0.31% 376,928 $21.6M Reduce -1.3%
AMD Advanced Micro Devices 0.31% 178,641 $21.6M Reduce -3.5%
CVX Chevron Corp. 0.31% 145,990 $21.1M Add +0.7%
BIV Vanguard Intermediate-Term B 0.30% 272,595 $20.4M Reduce -2.3%
CRM Salesforce Inc. 0.29% 60,539 $20.2M Add +4.3%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.29% 354,701 $20.0M Reduce -0.8%
AVDV Avantis Intl S/C Value ETF 0.29% 306,634 $20.0M Add +3.6%
JNJ Johnson & Johnson 0.29% 137,369 $19.9M Reduce -4.3%
STIP iShares 0-5 Year Tips Bond E 0.29% 197,060 $19.8M Add +9.7%
SPYG SS SPDR P S&P 500 Growth ETF 0.28% 217,218 $19.1M Reduce -2.1%
VUG Vanguard Mrngstar GR ETF-Sui 0.27% 45,251 $18.6M Reduce -6.3%
IJR iShares Core S&P Small-Cap E 0.27% 160,122 $18.4M Reduce -0.3%
MA Mastercard Inc. Class A 0.26% 34,203 $18.0M Reduce -1.9%
MRK Merck & Co. Inc. 0.26% 181,038 $18.0M Reduce -1.6%
AMLP Alerian MLP ETF 0.26% 371,889 $17.9M Reduce -3.7%
PEP Pepsico Inc. 0.25% 114,229 $17.4M Reduce -30.3%
ADBE Adobe Inc. 0.25% 38,508 $17.1M Reduce -5.7%
AXP American Express Co. 0.25% 57,360 $17.0M Add +5.8%
ET Energy Transfer LP 0.25% 864,848 $16.9M Add +3.1%
NOBL Proshares S&P 500 Dividend A 0.24% 163,903 $16.3M Reduce -2.4%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.23% 202,043 $15.9M Reduce -6.3%
HON Honeywell International Inc. 0.23% 69,166 $15.6M Reduce -2.8%
NFLX Netflix Inc. 0.23% 17,444 $15.5M Add +11.5%
BX Blackstone Inc. 0.23% 89,865 $15.5M Add +5.7%
LMT Lockheed Martin Corp. 0.22% 31,259 $15.2M Add +0.3%
TIP iShares Tips Bond ETF 0.21% 138,167 $14.7M Add +7.1%
SHM SS SPDR N Ice St Muni ETF 0.21% 305,102 $14.5M Add +3.1%
TSM Taiwan Semiconductor-SP ADR 0.21% 73,086 $14.4M Reduce -1.6%
NOW ServiceNow Inc. 0.21% 13,576 $14.4M Add +5.0%
DE Deere & Co. 0.21% 33,800 $14.3M Add +6.9%
SCHA Schwab US Small-Cap ETF 0.21% 548,859 $14.2M Reduce -3.5%
DFAC Dimensional US Core Equity 2 0.20% 406,563 $14.1M Add +2.8%
AMAT Applied Materials Inc. 0.20% 86,014 $14.0M Add +12.0%
IWF iShares Russell 1000 Growth 0.20% 34,567 $13.9M Reduce -0.5%
BDX Becton Dickinson and Co. 0.19% 57,684 $13.1M Reduce -10.2%
IGSB iShares 1-5Y Inv Grade Corp. 0.19% 253,104 $13.1M Add +15.6%
XLK SS Technology Select Sector 0.19% 55,065 $12.8M Reduce -2.3%
XLP SS Consumer Staples Sel Sect 0.18% 159,585 $12.5M Reduce -5.0%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 0.18% 117,056 $12.5M Reduce -4.5%
MCD McDonald's Corp. 0.18% 42,209 $12.2M Reduce -38.0%

Show all 920 holdings

Options reported separately and not counted above: NVDA calls ($238K), NFLX calls ($86K), SPY puts ($68K), PYPL calls ($62K), BDX puts ($60K), LMT puts ($45K), HON puts ($27K), SPY calls ($26K), EFA calls ($22K), QQQ puts ($17K), UPS calls ($4K), MU calls ($920).

Portfolio Sells Q3 2024 → Q4 2024

SPY SS SPDR S&P 500 ETF Trust-US Reduce -28.9% 1.99% −0.69
HEFA Isha Curr Hedged MSCI Eafe Reduce -65.7% 0.32% −0.61
GOVT iShares US Treasury Bond ETF Reduce -15.1% 2.07% −0.37
SCHF Schwab Intl Equity ETF Reduce -1.5% 1.51% −0.16
PEP Pepsico Inc. Reduce -30.3% 0.25% −0.14
LLY Eli Lilly & Co. Reduce -5.4% 0.68% −0.13
AMD Advanced Micro Devices Reduce -3.5% 0.31% −0.12
MCD McDonald's Corp. Reduce -38.0% 0.18% −0.12
AGG iShares Core U.S. Aggregate Reduce -1.9% 2.12% −0.10
DIS The Walt Disney Co. Reduce -58.6% 0.09% −0.09
ZTS Zoetis Inc. Reduce -74.3% 0.02% −0.08
VGK Vanguard Ftse Europe ETF Reduce -1.1% 0.74% −0.08
VPL Vanguard Ftse Pacific ETF Reduce -0.6% 0.77% −0.07
IEFA iShares Core MSCI Eafe ETF Reduce -1.0% 0.64% −0.06
SHW The Sherwin-Williams Co. Reduce -69.8% 0.02% −0.06
SBUX Starbucks Corp. Reduce -40.1% 0.08% −0.06
CBRE CBRE Group Inc. Class A Reduce -4.1% 0.01% −0.06
ADBE Adobe Inc. Reduce -5.7% 0.25% −0.05
AMGN Amgen Inc. Reduce -7.0% 0.17% −0.05
ABBV Abbvie Inc. Reduce -5.7% 0.33% −0.05
VNQ Vanguard Real Estate ETF Reduce -2.6% 0.50% −0.05
VTV Vanguard Mrngstr Val ETF-Aui Reduce -1.6% 1.78% −0.05
DVN Devon Energy Corp. Reduce -45.0% 0.04% −0.05
NKE Nike Inc. Class B Reduce -53.4% 0.03% −0.04
JNJ Johnson & Johnson Reduce -4.3% 0.29% −0.04
XOM Exxon Mobil Corp. Reduce -1.0% 0.51% −0.04
QCLN First Trust Nasdaq Clean Edg Sold out 0.00% −0.04
MRK Merck & Co. Inc. Reduce -1.6% 0.26% −0.04
NVO Novo-Nordisk A/S-Spons ADR Reduce -2.5% 0.08% −0.03
BDX Becton Dickinson and Co. Reduce -10.2% 0.19% −0.03
STZ Constellation Brands Inc. Class A Reduce -32.5% 0.04% −0.03
FCX Freeport-McMoran Inc. Reduce -5.2% 0.08% −0.03
CAT Caterpillar Inc. Reduce -11.5% 0.14% −0.03
CASY Casey's General Stores Inc. Sold out 0.00% −0.03
AJG Arthur J Gallagher & Co. Reduce -47.9% 0.03% −0.03
MU Micron Technology Inc. Reduce -23.8% 0.04% −0.02
IBDP iShares Ibonds Dec 2024 Term Sold out 0.00% −0.02
NXTE Axs Green Alpha ETF Reduce -21.4% 0.07% −0.02
BNL Broadstone Net Lease Inc. Reduce -12.0% 0.07% −0.02
PFE Pfizer Inc. Reduce -26.2% 0.05% −0.02
USRT iShares Core US REIT ETF Reduce -1.3% 0.31% −0.02
IEMG iShares Core MSCI Emerging Reduce -5.1% 0.15% −0.02
CVS CVS Health Corp. Reduce -53.3% 0.01% −0.02
XLV SS Health Care Select Sector Reduce -9.1% 0.10% −0.02
IDXX Idexx Laboratories Inc. Reduce -35.2% 0.02% −0.02
IAGG iShares Intl Aggregate Bond Reduce -1.7% 0.55% −0.02
TGT Target Corp. Reduce -32.9% 0.03% −0.02
DOW Dow Inc. Reduce -11.4% 0.04% −0.02
SCHM Schwab US Mid Cap ETF Reduce -4.1% 0.84% −0.02
CMG Chipotle Mexican Grill Inc. Reduce -32.3% 0.05% −0.02

Portfolio Buys Q3 2024 → Q4 2024

IVV iShares Core S&P 500 ETF Add +28.6% 1.74% +0.44
AMZN Amazon.com Inc. Add +2.1% 1.71% +0.32
AAPL Apple Inc. Add +0.9% 2.97% +0.28
NVDA Nvidia Corp. Add +1.8% 2.17% +0.28
XTEN Bondbloxx BBG 10Y US TSY ETF Add +27.9% 1.59% +0.27
PLTR Palantir Technologies Inc. Class A Add +4.1% 0.35% +0.19
JPM JPMorgan Chase & Co. Add +11.3% 0.58% +0.13
GOOG Alphabet Inc. Class C Add +5.3% 0.59% +0.11
GEV GE Vernova Inc. Add +240.8% 0.13% +0.10
WMT Walmart Inc. Add +0.3% 0.74% +0.09
JPST JPMorgan Ultra-Short Income Add +114.9% 0.16% +0.08
UBER Uber Technologies Inc. Add +188.4% 0.14% +0.08
HWM Howmet Aerospace Inc. Add +2600.8% 0.09% +0.08
V Visa Inc. Class A Add +1.1% 0.49% +0.08
VTEB Vanguard Tax-Exempt Bond ETF Add +5.3% 1.44% +0.07
NFLX Netflix Inc. Add +11.5% 0.23% +0.07
CRM Salesforce Inc. Add +4.3% 0.29% +0.07
BRK.B Berkshire Hathaway Inc. Class B Add +7.3% 0.80% +0.06
ET Energy Transfer LP Add +3.1% 0.25% +0.05
MAR Marriott International Class A Add +34.6% 0.14% +0.05
GS Goldman Sachs Group Inc. Add +40.4% 0.12% +0.05
NOW ServiceNow Inc. Add +5.0% 0.21% +0.04
COST Costco Wholesale Corp. Add +1.9% 0.62% +0.04
BX Blackstone Inc. Add +5.7% 0.23% +0.04
GRID First TRST Nasd Class Edg Sgiif New 0.04% +0.04
AXP American Express Co. Add +5.8% 0.25% +0.04
MSFT Microsoft Corp. Add +1.9% 2.07% +0.04
META Meta Platforms Inc. Class A Add +1.5% 0.64% +0.04
HUBB Hubbell Inc. Add +11.7% 0.04% +0.03
BKNG Booking Holdings Inc. Add +34.6% 0.08% +0.03
APO Apollo Global Management Inc. Add +88.3% 0.05% +0.03
STIP iShares 0-5 Year Tips Bond E Add +9.7% 0.29% +0.03
IGSB iShares 1-5Y Inv Grade Corp. Add +15.6% 0.19% +0.03
TMUS T-Mobile US Inc. Add +66.3% 0.05% +0.02
IWY iShares Russell Top 200 Grow Add +10.7% 0.13% +0.02
MS Morgan Stanley Add +23.8% 0.06% +0.02
PANW Palo Alto Networks Inc. Add +18.7% 0.10% +0.02
BNDX Vanguard Total Intl Bond ETF Add +2.9% 0.88% +0.02
ILCG iShares Morningstar Growth E Add +7.5% 0.14% +0.02
DE Deere & Co. Add +6.9% 0.21% +0.02
PTRB Pgim Total Return Bond ETF Add +82.3% 0.05% +0.02
LNG Cheniere Energy Inc. Add +7.2% 0.08% +0.02
EQIX Equinix Inc. Add +75.0% 0.04% +0.02
FDX FedEx Corp. Add +48.8% 0.05% +0.02
VGT Vanguard Info Tech ETF Add +12.5% 0.09% +0.02
IYW iShares Ustechnology ETF Add +8.6% 0.11% +0.02
CAN Canaan Inc. Add +4.9% 0.03% +0.02
VLO Valero Energy Corp. Add +112.4% 0.03% +0.02
XLF SS Financial Select Sector Add +67.1% 0.03% +0.01
IWM iShares Russell 2000 ETF Add +13.8% 0.10% +0.01

Options Activity Q3 2024 → Q4 2024

NVDA Nvidia Corp. call Reduce -12.2% 18,000 $238K
NFLX Netflix Inc. call New 2,000 $86K
SPY SS SPDR S&P 500 ETF Trust-US put Reduce -15.1% 4,500 $68K
PYPL PayPal Holdings Inc. call New 2,000 $62K
SMCI Super Micro Computer Inc. call Sold out 1,500 $56Kbefore exit
TSM Taiwan Semiconductor-SP ADR call Sold out 5,000 $48Kbefore exit
TSLA Tesla Inc. call Sold out 2,000 $44Kbefore exit
HON Honeywell International Inc. put Reduce -4.2% 2,300 $27K
IDXX Idexx Laboratories Inc. put Sold out 2,100 $27Kbefore exit
EFA iShares MSCI Eafe ETF call Add +4.4% 9,500 $22K
QQQ Invesco QQQ Trust Series 1 put Reduce -60.0% 1,000 $17K
SCHW Schwab (charles) Corp. call Sold out 5,500 $16Kbefore exit
BA The Boeing Co. call Sold out 1,300 $8Kbefore exit
UPS United Parcel Service Class B call New 3,200 $4K
MU Micron Technology Inc. call New 8,000 $920
BA The Boeing Co. put Sold out 3,000 $60before exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,067$10.3BIVV, VTI, AGG, IEFA, SCHX
Q1 2026 1,024$8.6BAGG, VTI, IVV, ITOT, SCHX
Q4 2025 1,003$8.2BAGG, VTI, SCHX, ITOT, AAPL
Q3 2025 985$8.0BVTI, AGG, SCHX, ITOT, NVDA
Q2 2025 936$7.5BVTI, AGG, SCHX, ITOT, NVDA
Q1 2025 1,043$8.6BSCHX, VTI, ITOT, AAPL, AGG
Q4 2024 920$6.9BVTI, SCHX, AAPL, ITOT, NVDA
Q3 2024 909$7.0BVTI, SCHX, ITOT, AAPL, SPY
Q2 2024 911$6.7BVTI, SCHX, SPY, ITOT, GOVT
Q1 2024 992$7.2BVTI, QQQ, SCHX, ITOT, SPY