Prime Capital Investment Advisors, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 13, 2025), Prime Capital Investment Advisors, LLC reported 1,043 stock positions worth $8.6 billion. Its top holding was Schwab US Large-Cap ETF (SCHX) at 4.1% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 4.0%) and iShares Core S&P Total U.S. (ITOT, 2.9%). Compared with Q4 2024, it opened 158 new positions, sold out of 35, added to 726 and reduced 140. The biggest buy was Vanguard Ftse Europe ETF (VGK, shares +172%) and the biggest sale an exit from Avantis US Large Cap Value (AVLV).

Most Recent 13F
Q2 2026
Location
OVERLAND PARK, KS
CIK
0001731446
Portfolio Value
$8.6B (Q1 2025)
SEC Filing
0001214659-25-007438 ↗ filed May 13, 2025

Holdings Value

0$5.0B$10.0B$15.0B Q1 2024: $7.2B Q1 2024 Q2 2024: $6.7B Q2 2024 Q3 2024: $7.0B Q3 2024 Q4 2024: $6.9B Q4 2024 Q1 2025: $8.6B $8.6B Q1 2025 Q2 2025: $7.5B Q2 2025 Q3 2025: $8.0B Q3 2025 Q4 2025: $8.2B Q4 2025 Q1 2026: $8.6B Q1 2026 Q2 2026: $10.3B Q2 2026

Holdings 1,043 stocks · $8.6B

SCHX Schwab US Large-Cap ETF 4.11% 15,935,064 $351.8M Add +43.1%
VTI VG Morningstar TS MKT ETF-US 4.00% 1,246,448 $342.6M Reduce -0.7%
ITOT iShares Core S&P Total U.S. 2.86% 2,007,444 $244.9M Add +29.0%
AAPL Apple Inc. 2.68% 1,032,106 $229.3M Add +26.6%
AGG iShares Core U.S. Aggregate 2.42% 2,098,708 $207.6M Add +39.3%
SCHF Schwab Intl Equity ETF 2.32% 10,027,415 $198.3M Add +78.4%
VTV Vanguard Mrngstr Val ETF-Aui 1.98% 982,415 $169.7M Add +35.5%
XTEN Bondbloxx BBG 10Y US TSY ETF 1.88% 3,459,499 $161.1M Add +41.3%
IVV iShares Core S&P 500 ETF 1.88% 286,112 $160.8M Add +40.8%
MSFT Microsoft Corp. 1.83% 417,520 $156.7M Add +23.4%
VGK Vanguard Ftse Europe ETF 1.80% 2,191,250 $153.8M Add +171.6%
NVDA Nvidia Corp. 1.79% 1,418,036 $153.7M Add +27.6%
VOO Vanguard S&P 500 ETF 1.66% 277,385 $142.6M Add +18.7%
GOVT iShares US Treasury Bond ETF 1.61% 5,984,198 $137.5M Reduce -3.4%
QQQ Invesco QQQ Trust Series 1 1.53% 279,953 $131.3M Add +18.3%
SPY SS SPDR S&P 500 ETF Trust-US 1.50% 229,900 $128.6M Reduce -1.5%
AMZN Amazon.com Inc. 1.42% 637,717 $121.3M Add +18.8%
QUAL iShares MSCI USA Quality Fac 1.33% 666,512 $113.9M Add +40.1%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 1.29% 350,962 $110.1M Add +9.1%
AVUV Avantis US Small Cap Value 1.26% 1,233,627 $107.5M Add +29.0%
BND Vanguard Total Bond Market 1.19% 1,384,530 $101.7M Add +4.8%
VTEB Vanguard Tax-Exempt Bond ETF 1.17% 2,013,306 $99.9M Add +1.9%
IXUS iShares Core Intl Stock ETF 1.05% 1,285,792 $89.8M Add +14.8%
IJS iShares S&P Small-Cap 600 Va 1.01% 885,958 $86.4M Reduce -0.4%
BRK.B Berkshire Hathaway Inc. Class B 0.99% 158,602 $84.5M Add +30.8%
DGRW Wisdomtree U.S. Quality Divi 0.94% 1,008,304 $80.5M Add +43.2%
SCHM Schwab US Mid Cap ETF 0.91% 2,972,884 $77.9M Add +42.2%
SCHG Schwab US Large-Cap Growth 0.81% 2,780,742 $69.6M Add +45.9%
LLY Eli Lilly & Co. 0.80% 83,007 $68.6M Add +36.3%
MUB iShares National Muni Bond E 0.78% 637,399 $67.2M Add +6.7%
BSV Vanguard Short-Term Bond ETF 0.76% 832,842 $65.2M Add +11.3%
IEFA iShares Core MSCI Eafe ETF 0.74% 839,827 $63.5M Add +33.5%
WMT Walmart Inc. 0.73% 709,393 $62.3M Add +26.7%
BNDX Vanguard Total Intl Bond ETF 0.72% 1,265,818 $61.8M Add +2.1%
SCHP Schwab U.S. Tips ETF 0.68% 2,150,883 $57.8M Add +6.5%
META Meta Platforms Inc. Class A 0.66% 98,210 $56.6M Add +31.2%
AVGO Broadcom Inc. 0.63% 320,984 $53.7M Add +18.8%
JEPI JPMorgan Equity Premium Inco 0.62% 936,022 $53.5M Add +83.9%
VPL Vanguard Ftse Pacific ETF 0.62% 737,224 $53.4M Reduce -1.0%
COST Costco Wholesale Corp. 0.62% 56,353 $53.3M Add +20.8%
HD Home Depot Inc. 0.61% 141,850 $52.0M Add +27.6%
JPM JPMorgan Chase & Co. 0.60% 208,395 $51.1M Add +24.9%
XOM Exxon Mobil Corp. 0.59% 427,395 $50.8M Add +31.5%
UNH Unitedhealth Group Inc. 0.58% 95,143 $49.8M Add +43.2%
GOOGL Alphabet Inc. Class A 0.58% 319,888 $49.5M Add +20.6%
V Visa Inc. Class A 0.57% 140,379 $49.2M Add +32.9%
IAGG iShares Intl Aggregate Bond 0.54% 928,205 $46.4M Add +23.1%
GOOG Alphabet Inc. Class C 0.54% 294,703 $46.0M Add +38.1%
IGSB iShares 1-5Y Inv Grade Corp. 0.51% 828,976 $43.4M Add +227.5%
SCHV Schwab US Large-Cap Value 0.48% 1,563,008 $41.5M Add +71.6%
VIG Vanguard Dividend Apprec ETF 0.47% 205,386 $39.8M Add +10.4%
USHY iShares Broad Usd High Yield 0.45% 1,043,564 $38.4M Add +3.6%
PG The Procter & Gamble Co. 0.44% 222,654 $37.9M Add +42.5%
VNQ Vanguard Real Estate ETF 0.43% 409,309 $37.1M Add +5.7%
IGIB iShares 5-10Y Inv Grade Corp. 0.40% 651,257 $34.2M Add +225.1%
MA Mastercard Inc. Class A 0.39% 61,689 $33.8M Add +80.4%
VUG Vanguard Mrngstar GR ETF-Sui 0.39% 89,186 $33.1M Add +97.1%
ABBV Abbvie Inc. 0.38% 155,398 $32.6M Add +22.5%
IEF iShares 7-10 Year Treasury B 0.35% 311,537 $29.7M Add +322.1%
CVX Chevron Corp. 0.34% 172,574 $28.9M Add +18.2%
PLTR Palantir Technologies Inc. Class A 0.33% 334,190 $28.2M Add +4.4%
RTX RTX Corp. 0.33% 210,539 $27.9M Add +11.3%
UBER Uber Technologies Inc. 0.31% 370,093 $27.0M Add +123.9%
STIP iShares 0-5 Year Tips Bond E 0.31% 254,315 $26.3M Add +29.1%
CRM Salesforce Inc. 0.31% 97,807 $26.2M Add +61.6%
SPYG SS SPDR P S&P 500 Growth ETF 0.30% 318,984 $25.6M Add +46.9%
IJR iShares Core S&P Small-Cap E 0.30% 244,803 $25.6M Add +52.9%
AMLP Alerian MLP ETF 0.29% 471,521 $24.5M Add +26.8%
TIP iShares Tips Bond ETF 0.28% 217,349 $24.1M Add +57.3%
DFAE Dimensional Emerging Core Eq 0.28% 917,767 $23.8M Add +0.3%
TSLA Tesla Inc. 0.28% 91,534 $23.7M Add +26.6%
BIV Vanguard Intermediate-Term B 0.28% 309,435 $23.7M Add +13.5%
AMD Advanced Micro Devices 0.27% 225,770 $23.2M Add +26.4%
AVDV Avantis Intl S/C Value ETF 0.25% 305,755 $21.3M Reduce -0.3%
FDVV Fidelity High Dividend ETF 0.25% 426,216 $21.1M Add +3068.7%
UNP Union Pacific Corp. 0.25% 89,270 $21.1M Add +411.0%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.25% 266,577 $21.0M Add +31.9%
LMT Lockheed Martin Corp. 0.24% 46,664 $20.8M Add +49.3%
NFLX Netflix Inc. 0.24% 22,053 $20.6M Add +26.4%
MRK Merck & Co. Inc. 0.24% 226,809 $20.4M Add +25.3%
PANW Palo Alto Networks Inc. 0.24% 118,482 $20.2M Add +226.7%
DFUV Dimensional US Marketwide Va 0.23% 478,335 $19.7M New
AXP American Express Co. 0.23% 72,010 $19.4M Add +25.5%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.22% 367,326 $19.0M Add +3.6%
SCHE Schwab Emrg Mrkts Eqty ETF 0.22% 682,274 $18.8M Add +83.7%
SHV iShares 0-1 Year Treasury Bo 0.22% 169,753 $18.8M Add +4623.2%
AMAT Applied Materials Inc. 0.22% 128,749 $18.7M Add +49.7%
PEP Pepsico Inc. 0.22% 124,345 $18.6M Add +8.9%
DFAC Dimensional US Core Equity 2 0.22% 563,624 $18.6M Add +38.6%
JNJ Johnson & Johnson 0.21% 107,035 $17.8M Reduce -22.1%
AGGH Simplify Aggregate Bond ETF 0.20% 829,936 $17.6M New
NOBL Proshares S&P 500 Dividend A 0.20% 171,419 $17.5M Add +4.6%
SCHA Schwab US Small-Cap ETF 0.20% 746,525 $17.5M Add +36.0%
HEFA Isha Curr Hedged MSCI Eafe 0.20% 471,948 $17.1M Reduce -24.9%
ET Energy Transfer LP 0.20% 919,592 $17.1M Add +6.3%
SHM SS SPDR N Ice St Muni ETF 0.20% 351,476 $16.7M Add +15.2%
FESM Fidelity Enhanced Small Cap 0.19% 564,464 $16.6M New
TMO Thermo Fisher Scientific Inc. 0.19% 32,604 $16.2M Add +313.2%
IEUR iShares Core MSCI Europe ETF 0.19% 265,496 $16.0M Add +75.9%
XLK SS Technology Select Sector 0.19% 77,323 $16.0M Add +40.4%

Show all 1,043 holdings

Options reported separately and not counted above: SPY puts ($84K), NVDA calls ($75K), LMT puts ($68K), GLD calls ($40K), EFA calls ($33K), HON puts ($29K), PYPL calls ($28K), QQQ puts ($24K), AAPL puts ($19K), SPY calls ($15K), SMCI calls ($15K), ANET calls ($14K), and 13 more.

Other holdings (1): bonds, preferreds, convertibles and warrants · $341 (not counted above)
SecurityClassShares / PrincipalValueChange
HOVRW Pono Capital Three Inc.-A-28 *W EXP 02/14/202 10,000$341New

Total filed on the 13F, all lines: $8.6B.

Portfolio Sells Q4 2024 → Q1 2025

AVLV Avantis US Large Cap Value Sold out 0.00% −1.47
VTI VG Morningstar TS MKT ETF-US Reduce -0.7% 4.00% −1.28
SPY SS SPDR S&P 500 ETF Trust-US Reduce -1.5% 1.50% −0.49
GOVT iShares US Treasury Bond ETF Reduce -3.4% 1.61% −0.46
IJS iShares S&P Small-Cap 600 Va Reduce -0.4% 1.01% −0.40
USRT iShares Core US REIT ETF Reduce -95.5% 0.01% −0.30
VPL Vanguard Ftse Pacific ETF Reduce -1.0% 0.62% −0.15
DE Deere & Co. Reduce -55.2% 0.08% −0.13
HEFA Isha Curr Hedged MSCI Eafe Reduce -24.9% 0.20% −0.12
HAWX iShares Cur HDG MSCI Acwi-X Reduce -72.8% 0.03% −0.11
LQD Ishr Ibx Usd Invgd CB ETF-Ui Reduce -44.7% 0.08% −0.10
JNJ Johnson & Johnson Reduce -22.1% 0.21% −0.08
HON Honeywell International Inc. Reduce -12.2% 0.15% −0.08
AMGN Amgen Inc. Reduce -41.1% 0.10% −0.07
FCX Freeport-McMoran Inc. Reduce -81.2% 0.01% −0.06
MAR Marriott International Class A Reduce -15.8% 0.08% −0.06
BDX Becton Dickinson and Co. Reduce -8.8% 0.14% −0.05
IVW iShares S&P 500 Growth ETF Reduce -0.9% 0.12% −0.04
AVDV Avantis Intl S/C Value ETF Reduce -0.3% 0.25% −0.04
NXTE Axs Green Alpha ETF Reduce -28.0% 0.04% −0.03
STZ Constellation Brands Inc. Class A Reduce -38.6% 0.02% −0.02
TENB Tenable Holdings Inc. Reduce -8.3% 0.05% −0.02
WDAY Workday Inc. Class A Reduce -14.8% 0.04% −0.02
CMG Chipotle Mexican Grill Inc. Reduce -21.0% 0.03% −0.02
VXUS Vanguard Total Intl Stock Reduce -0.1% 0.12% −0.02
PECO Phillips Edison & Company Inc. Reduce -3.8% 0.06% −0.02
BKNG Booking Holdings Inc. Reduce -0.3% 0.06% −0.02
MGC Vngrd Mrngstr MG Cap ETF-Usd Reduce -6.8% 0.04% −0.02
IPAC iShares Core MSCI Pacific Et Reduce -5.7% 0.05% −0.02
BNL Broadstone Net Lease Inc. Reduce -10.5% 0.05% −0.02
CIBR First Trust Nasdaq Cybersecu Reduce -6.2% 0.04% −0.01
EIX Edison International Sold out 0.00% −0.01
EPS Wisdomtree US Large Cap Fund Reduce -5.5% 0.04% −0.01
ELF Elf Beauty Inc. Reduce -44.8% 0.00% −0.01
IWV iShares Russell 3000 ETF Reduce -0.2% 0.04% −0.01
BGIG Bahl & Gaynor Inc. Growth ETF Reduce -17.8% 0.03% −0.01
HLT Hilton Worldwide Holdings Inc. Reduce -2.1% 0.03% −0.01
KRE SS SPDR S&P Regional Bank Sold out 0.00% −0.01
DEO Diageo PLC-Sponsored ADR Reduce -0.3% 0.02% −0.01
TMUS T-Mobile US Inc. Reduce -20.4% 0.04% −0.01
SCHC Schwab Intl Small-Cap Equity Reduce -0.7% 0.06% −0.01
DAL Delta Air Lines Inc. Reduce -20.3% 0.01% −0.01
MNST Monster Beverage Corp. Reduce -71.6% 0.00% −0.01
SPTS SS SPDR P St Term TSY ETF Reduce -1.4% 0.04% −0.01
SBUX Starbucks Corp. Reduce -0.6% 0.07% −0.01
SDY SS SPDR S&P Dividend ETF Reduce -1.3% 0.05% −0.01
LAMR Lamar Advertising Co. Class A Reduce -0.3% 0.03% −0.01
VLO Valero Energy Corp. Reduce -21.3% 0.02% −0.01
JCI Johnson Controls Internation Reduce -21.7% 0.02% −0.01
VCR Vanguard Consumer Discre ETF Reduce -13.8% 0.01% −0.01

Portfolio Buys Q4 2024 → Q1 2025

VGK Vanguard Ftse Europe ETF Add +171.6% 1.80% +1.05
SCHF Schwab Intl Equity ETF Add +78.4% 2.32% +0.80
SCHX Schwab US Large-Cap ETF Add +43.1% 4.11% +0.36
IGSB iShares 1-5Y Inv Grade Corp. Add +227.5% 0.51% +0.32
AGG iShares Core U.S. Aggregate Add +39.3% 2.42% +0.30
XTEN Bondbloxx BBG 10Y US TSY ETF Add +41.3% 1.88% +0.29
IGIB iShares 5-10Y Inv Grade Corp. Add +225.1% 0.40% +0.25
IEF iShares 7-10 Year Treasury B Add +322.1% 0.35% +0.25
FDVV Fidelity High Dividend ETF Add +3068.7% 0.25% +0.24
DFUV Dimensional US Marketwide Va New 0.23% +0.23
SHV iShares 0-1 Year Treasury Bo Add +4623.2% 0.22% +0.21
AGGH Simplify Aggregate Bond ETF New 0.20% +0.20
JEPI JPMorgan Equity Premium Inco Add +83.9% 0.62% +0.20
VTV Vanguard Mrngstr Val ETF-Aui Add +35.5% 1.98% +0.20
FESM Fidelity Enhanced Small Cap New 0.19% +0.19
UNP Union Pacific Corp. Add +411.0% 0.25% +0.19
BRK.B Berkshire Hathaway Inc. Class B Add +30.8% 0.99% +0.19
UBER Uber Technologies Inc. Add +123.9% 0.31% +0.17
PANW Palo Alto Networks Inc. Add +226.7% 0.24% +0.14
SCHV Schwab US Large-Cap Value Add +71.6% 0.48% +0.14
IVV iShares Core S&P 500 ETF Add +40.8% 1.88% +0.14
ZTS Zoetis Inc. Add +754.1% 0.16% +0.14
SPMB SS SPDR P Mort Back Bond ETF Add +1126.5% 0.15% +0.14
CDX Simplify High Yield ETF New 0.14% +0.14
MA Mastercard Inc. Class A Add +80.4% 0.39% +0.13
TMO Thermo Fisher Scientific Inc. Add +313.2% 0.19% +0.13
BINC iShares Flex I A ETF-Usd Inc. Add +1483.6% 0.14% +0.13
FLOT iShares Floating Rate Bond E Add +906.3% 0.14% +0.12
LLY Eli Lilly & Co. Add +36.3% 0.80% +0.12
VUG Vanguard Mrngstar GR ETF-Sui Add +97.1% 0.39% +0.12
SPYV SS SPDR P S&P 500 Value ETF Add +292.2% 0.17% +0.12
DGRW Wisdomtree U.S. Quality Divi Add +43.2% 0.94% +0.11
IWD iShares Russell 1000 Value E Add +229.0% 0.17% +0.11
IEFA iShares Core MSCI Eafe ETF Add +33.5% 0.74% +0.10
QUAL iShares MSCI USA Quality Fac Add +40.1% 1.33% +0.10
XT Ishar Fture Exp Tech ETF-Usd Add +1734.8% 0.10% +0.09
UNH Unitedhealth Group Inc. Add +43.2% 0.58% +0.09
GLD SPDR Gold Shares Add +111.8% 0.18% +0.09
MAGS Roundhill Magnificent Seven Add +2785.6% 0.09% +0.09
V Visa Inc. Class A Add +32.9% 0.57% +0.09
XOM Exxon Mobil Corp. Add +31.5% 0.59% +0.09
LULU Lululemon Athletica Inc. Add +1120.4% 0.10% +0.08
SCHE Schwab Emrg Mrkts Eqty ETF Add +83.7% 0.22% +0.08
LQDW iShares Ingr Corp. BD B/W ETF Add +120.2% 0.17% +0.08
TIP iShares Tips Bond ETF Add +57.3% 0.28% +0.07
IEUR iShares Core MSCI Europe ETF Add +75.9% 0.19% +0.07
VNLA Janus Henderson Short Durati New 0.07% +0.07
SCHM Schwab US Mid Cap ETF Add +42.2% 0.91% +0.07
PG The Procter & Gamble Co. Add +42.5% 0.44% +0.06
IBOC International Bancshares CRP Add +2158.1% 0.06% +0.06

Options Activity Q4 2024 → Q1 2025

NFLX Netflix Inc. call Sold out 2,000 $86Kbefore exit
SPY SS SPDR S&P 500 ETF Trust-US put Reduce -2.2% 4,400 $84K
NVDA Nvidia Corp. call Add +33.3% 24,000 $75K
BDX Becton Dickinson and Co. put Sold out 18,600 $60Kbefore exit
GLD SPDR Gold Shares call New 2,000 $40K
AAPL Apple Inc. put New 2,500 $19K
SMCI Super Micro Computer Inc. call New 5,000 $15K
ANET Arista Networks Inc. call New 7,200 $14K
NFLX Netflix Inc. put New 500 $6K
MRVL Marvell Technology Inc. call New 700 $6K
UPS United Parcel Service Class B call Add +9.4% 3,500 $6K
SNOW Snowflake Inc. call New 2,200 $2K
BA The Boeing Co. call New 300 $2K
PLTR Palantir Technologies Inc. Class A call New 1,000 $2K
RBLX Roblox Corp. Class A call New 2,000 $2K
MU Micron Technology Inc. call Sold out 8,000 $920before exit
USB US Bancorp call New 12,500 $813
GOOG Alphabet Inc. Class C call New 4,000 $740
AMGN Amgen Inc. put New 100 $700
NEE Nextera Energy Inc. put New 100 $257
AMGN Amgen Inc. call New 100 $211
MCD McDonald's Corp. put New 100 $129

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

Notes & Other Activity Q4 2024 → Q1 2025

HOVRW Pono Capital Three Inc.-A-28 *W EXP 02/14/202 New 10,000 $341

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,067$10.3BIVV, VTI, AGG, IEFA, SCHX
Q1 2026 1,024$8.6BAGG, VTI, IVV, ITOT, SCHX
Q4 2025 1,003$8.2BAGG, VTI, SCHX, ITOT, AAPL
Q3 2025 985$8.0BVTI, AGG, SCHX, ITOT, NVDA
Q2 2025 936$7.5BVTI, AGG, SCHX, ITOT, NVDA
Q1 2025 1,043$8.6BSCHX, VTI, ITOT, AAPL, AGG
Q4 2024 920$6.9BVTI, SCHX, AAPL, ITOT, NVDA
Q3 2024 909$7.0BVTI, SCHX, ITOT, AAPL, SPY
Q2 2024 911$6.7BVTI, SCHX, SPY, ITOT, GOVT
Q1 2024 992$7.2BVTI, QQQ, SCHX, ITOT, SPY