Prosperity Planning, Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 7, 2024), Prosperity Planning, Inc. reported 77 stock positions worth $224.8 million. Its top holding was iShares MSCI Eafe ETF (EFA) at 8.6% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 7.8%) and Dimensional World Ex US Core (DFAX, 7.3%). Compared with Q2 2024, it opened 3 new positions, sold out of 25, added to 26 and reduced 37. The biggest buy was iShares MSCI Eafe ETF (EFA, shares +1%) and the biggest sale an exit from iShares Core 1-5 Year Usd Bo (ISTB).

Most Recent 13F
Q2 2026
Location
NORTH KANSAS CITY, MO
CIK
0001843292
Portfolio Value
$224.8M (Q3 2024)
SEC Filing
0001085146-24-004679 ↗ filed Oct 7, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $206.3M Q1 2024 Q2 2024: $291.4M Q2 2024 Q3 2024: $224.8M $224.8M Q3 2024 Q4 2024: $219.7M Q4 2024 Q1 2025: $222.0M Q1 2025 Q2 2025: $247.5M Q2 2025 Q3 2025: $265.3M Q3 2025 Q4 2025: $270.0M Q4 2025 Q1 2026: $277.6M Q1 2026 Q2 2026: $311.6M Q2 2026

Holdings 77 stocks · $224.8M

EFA iShares MSCI Eafe ETF 8.60% 231,201 $19.3M Add +1.2%
VUG Vanguard Mrngstar GR ETF-Sui 7.76% 45,438 $17.4M Reduce -0.1%
DFAX Dimensional World Ex US Core 7.30% 607,884 $16.4M Reduce -1.9%
IVE iShares S&P 500 Value ETF 6.39% 72,854 $14.4M Reduce -10.5%
VBR Vngrd Mrngst SL-CP Val ETF-U 5.25% 58,826 $11.8M Reduce -10.4%
IGSB iShares 1-5Y Inv Grade Corp. 5.01% 213,779 $11.3M Add +3.8%
AVDV Avantis Intl S/C Value ETF 4.99% 158,840 $11.2M Add +2.7%
VOE Vngrd Mrngstr MD-Cap Val ETF 4.81% 64,466 $10.8M Reduce -11.1%
VOT Vngrd Mrngstr MC GRW ETF-Usd 3.47% 32,066 $7.8M Add +1.0%
AVEM Avantis Emerging Markets Eq 3.43% 119,202 $7.7M Add +4.3%
IVLU iShares MSCI International V 2.32% 176,331 $5.2M Reduce -9.8%
CBRE CBRE Group Inc. Class A 2.28% 41,107 $5.1M No change
VBK Van Morst SML-Cap Gro-Usd Inc. 2.21% 18,612 $5.0M Add +0.1%
USRT iShares Core US REIT ETF 1.80% 65,768 $4.0M Add +1.7%
VTV Vanguard Mrngstr Val ETF-Aui 1.79% 23,047 $4.0M Reduce -0.6%
AVUV Avantis US Small Cap Value 1.71% 40,101 $3.8M Add +38.6%
AVUS Avantis U.S. Equity ETF 1.70% 40,265 $3.8M Add +18.8%
IWN iShares Russell 2000 Value E 1.64% 22,124 $3.7M Reduce -3.5%
DFAC Dimensional US Core Equity 2 1.45% 94,818 $3.3M Reduce -0.8%
IJJ iShares S&P Mid-Cap 400 Valu 1.42% 25,905 $3.2M Reduce -1.9%
AVLC Avantis US LG Cap Eq ETF 1.41% 47,931 $3.2M Add +146.3%
AVMV Avantis US Mid Cap Val ETF 1.37% 48,017 $3.1M Add +128.6%
SPY SS SPDR S&P 500 ETF Trust-US 1.24% 4,867 $2.8M Reduce -4.0%
IVW iShares S&P 500 Growth ETF 1.12% 26,223 $2.5M Reduce -0.8%
AAPL Apple Inc. 1.08% 10,374 $2.4M Add +0.2%
ITOT iShares Core S&P Total U.S. 1.00% 17,926 $2.3M Reduce -7.8%
SCZ iShares MSCI Eafe Small-Cap 0.99% 32,717 $2.2M Reduce -0.3%
BRK.B Berkshire Hathaway Inc. Class B 0.92% 4,497 $2.1M Reduce -1.1%
AVLV Avantis US Large Cap Value 0.85% 29,149 $1.9M Add +143.3%
VNQI Vanguard GLBL Ex-US Real Est 0.85% 40,804 $1.9M Add +4.3%
IWD iShares Russell 1000 Value E 0.79% 9,396 $1.8M Reduce -2.9%
DISV Dimensional International SM 0.70% 53,880 $1.6M Reduce -0.2%
EEM iShares MSCI Emerging Market 0.61% 30,100 $1.4M Reduce -1.4%
VEA Vanguard Ftse Developed ETF 0.58% 24,670 $1.3M Add +2.6%
O Realty Income Corp. 0.57% 20,266 $1.3M No change
AVDE Avantis International Equity 0.54% 17,980 $1.2M Add +25.7%
VMBS Vanguard Mortgage-Backed Sec 0.52% 24,902 $1.2M Reduce -0.6%
AVIV Avantis Intl LRG Cap Val ETF 0.52% 20,844 $1.2M Add +145.9%
VTI VG Morningstar TS MKT ETF-US 0.48% 3,792 $1.1M Reduce -2.2%
MDY State Street SPDR S&P Midcap 0.46% 1,807 $1.0M Reduce -2.0%
SPYG SS SPDR P S&P 500 Growth ETF 0.45% 12,108 $1.0M Reduce -2.0%
IWO iShares Russell 2000 Growth 0.44% 3,497 $993K Reduce -5.7%
IVV iShares Core S&P 500 ETF 0.42% 1,651 $952K Reduce -12.4%
IWV iShares Russell 3000 ETF 0.41% 2,823 $922K No change
DFIV Dimensional International Va 0.40% 23,353 $889K Reduce -0.0%
IWF iShares Russell 1000 Growth 0.38% 2,301 $864K No change
IWS iShares Russell Mid-Cap Valu 0.37% 6,300 $833K Reduce -1.4%
VWO Vanguard Ftse Emerging Marke 0.35% 16,439 $787K Reduce -0.6%
TYL Tyler Technologies Inc. 0.35% 1,334 $779K No change
VXUS Vanguard Total Intl Stock 0.31% 10,701 $693K Add +0.6%
IJK iShares S&P Mid-Cap 400 Grow 0.29% 7,080 $651K Reduce -1.5%
NWL Newell Brands Inc. 0.27% 79,911 $614K No change
IJH iShares Core S&P Midcap ETF 0.25% 9,042 $563K Reduce -0.5%
COMT iShares Gsci Commodity Dynam 0.23% 19,850 $514K Add +5.0%
EFV iShares MSCI Eafe Value ETF 0.21% 8,086 $465K Add +28.9%
VSS Vanguard Ftse All Wo X-US SC 0.20% 3,615 $455K Reduce -5.1%
DFAE Dimensional Emerging Core Eq 0.19% 15,733 $431K Reduce -0.2%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.18% 1,556 $410K Add +0.6%
IWM iShares Russell 2000 ETF 0.16% 1,644 $363K Reduce -1.3%
IDXX Idexx Laboratories Inc. 0.16% 700 $354K No change
VNQ Vanguard Real Estate ETF 0.16% 3,608 $351K Reduce -0.3%
INDA iShares MSCI India ETF 0.15% 5,858 $343K No change
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.15% 810 $343K Add +0.6%
IWP iShares Russell Mid-Cap Grow 0.15% 2,832 $332K Reduce -1.1%
IJT iShares S&P Small-Cap 600 GR 0.14% 2,323 $324K Add +0.2%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.14% 1,200 $317K Add +5.5%
IFGL iShares International Develo 0.14% 13,658 $312K Add +0.9%
VT Vanguard Tot World STK ETF 0.14% 2,543 $304K Reduce -3.2%
VYM Vanguard High DVD Yield ETF 0.13% 2,231 $286K No change
QUAL iShares MSCI USA Quality Fac 0.12% 1,538 $276K Add +5.9%
LOW Lowe's Cos Inc. 0.12% 986 $267K No change
IEFA iShares Core MSCI Eafe ETF 0.10% 3,016 $235K Reduce -0.7%
DYNF Ishrs US E F R A ETF-Usd Inc. 0.10% 4,729 $234K Reduce -2.1%
SPIP SS SPDR P Tips ETF 0.09% 7,826 $206K New
FIVA Fidelity Intl Val Fact ETF 0.09% 7,744 $206K New
AMC AMC Entertainment HLDS Class A 0.09% 42,933 $195K New
ICCC Immucell Corp. 0.03% 16,000 $58K No change
Other holdings (27): bonds, preferreds, convertibles and warrants · $90.8M (not counted above)
SecurityClassShares / PrincipalValueChange
ISTB iShares Core 1-5 Year Usd Bo CORE 1 5 YR USD · principal 744,693$36.3MNew
VTIP Vanguard Short-Term Tips STRM INFPROIDX · principal 268,276$13.2MNew
GNMA iShares Gnma Bond ETF GNMA BOND ETF · principal 225,648$10.1MNew
BSV Vanguard Short-Term Bond ETF SHORT TRM BOND · principal 72,020$5.7MNew
MUB iShares National Muni Bond E NATIONAL MUN ETF · principal 27,500$3.0MNew
SUB iShares Short-Term National SHRT NAT MUN ETF · principal 27,232$2.9MNew
AGG iShares Core U.S. Aggregate CORE US AGGBD ET · principal 27,600$2.8MNew
BND Vanguard Total Bond Market TOTAL BND MRKT · principal 33,872$2.5MNew
IAGG iShares Intl Aggregate Bond CORE INTL AGGR · principal 36,988$1.9MNew
STIP iShares 0-5 Year Tips Bond E 0-5 YR TIPS ETF · principal 16,775$1.7MNew
TIP iShares Tips Bond ETF TIPS BD ETF · principal 13,502$1.5MNew
SGOV iShares 0-3 Month Treasury B 0-3 MTH TREASURY · principal 13,073$1.3MNew
SHM SS SPDR N Ice St Muni ETF ST NUVE TERM ETF · principal 22,284$1.1MNew
VTEB Vanguard Tax-Exempt Bond ETF TAX EXEMPT BD · principal 17,337$886KNew
VCSH Vanguard S/T Corp. Bond ETF SHRT TRM CORP BD · principal 11,070$879KNew
IUSB Ishr CR Unvrse Usd BD ETF-Ui CORE UNIVRSL USD · principal 15,128$713KNew
LQD Ishr Ibx Usd Invgd CB ETF-Ui IBOXX INV CP ETF · principal 6,177$698KNew
IBDT iShares Ibonds Dec 2028 ETF IBDS DEC28 ETF · principal 26,317$672KNew
IBDS Ishrs Ibnds Dec 27 Corp. ETF IBONDS 27 ETF · principal 16,452$401KNo change
IBDR iShares Ibonds Dec 2026 Term IBONDS DEC2026 · principal 16,452$400KNo change
IBDQ iShares Ibonds Dec 2025 Term IBONDS DEC25 ETF · principal 15,867$398KNo change
IBDV iShares Ibonds Dec 2030 Corp. IBONDS DEC 2030 · principal 15,174$336KNew
IBDU iShares Ibonds Dec 2029 Term IBONDS DEC 29 · principal 14,243$335KNew
IBTI iShares Ibonds Dec 2028 Term IBONDS 28 TRM TS · principal 13,392$301KNew
IBTK iShares Ibonds Dec 2030 Trea IBOND DEC 2030 · principal 13,320$267KNew
IBTJ iShares Ibonds Dec 2029 Term IBONDS 29 TRM TS · principal 12,005$265KNew
IBTE iShares Ibonds Dec 2024 Term IBONDS 24 TRM TS · principal 10,252$246KNew

Total filed on the 13F, all lines: $315.6M.

Portfolio Sells Q2 2024 → Q3 2024

ISTB iShares Core 1-5 Year Usd Bo Sold out 0.00% −11.97
VTIP Vanguard Short-Term Tips Sold out 0.00% −4.33
GNMA iShares Gnma Bond ETF Sold out 0.00% −3.19
BSV Vanguard Short-Term Bond ETF Sold out 0.00% −1.92
SUB iShares Short-Term National Sold out 0.00% −1.08
MUB iShares National Muni Bond E Sold out 0.00% −1.00
AGG iShares Core U.S. Aggregate Sold out 0.00% −0.91
BND Vanguard Total Bond Market Sold out 0.00% −0.84
IAGG iShares Intl Aggregate Bond Sold out 0.00% −0.64
STIP iShares 0-5 Year Tips Bond E Sold out 0.00% −0.52
TIP iShares Tips Bond ETF Sold out 0.00% −0.49
SGOV iShares 0-3 Month Treasury B Sold out 0.00% −0.37
VTEB Vanguard Tax-Exempt Bond ETF Sold out 0.00% −0.36
SHM SS SPDR N Ice St Muni ETF Sold out 0.00% −0.36
VCSH Vanguard S/T Corp. Bond ETF Sold out 0.00% −0.30
LQD Ishr Ibx Usd Invgd CB ETF-Ui Sold out 0.00% −0.23
IBDT iShares Ibonds Dec 2028 ETF Sold out 0.00% −0.22
IUSB Ishr CR Unvrse Usd BD ETF-Ui Sold out 0.00% −0.21
IBDU iShares Ibonds Dec 2029 Term Sold out 0.00% −0.11
IBDV iShares Ibonds Dec 2030 Corp. Sold out 0.00% −0.11
IJS iShares S&P Small-Cap 600 Va Sold out 0.00% −0.08
IBTI iShares Ibonds Dec 2028 Term Sold out 0.00% −0.08
IEMG iShares Core MSCI Emerging Sold out 0.00% −0.07
EFG iShares MSCI Eafe Growth ETF Sold out 0.00% −0.07
IBTE iShares Ibonds Dec 2024 Term Sold out 0.00% −0.07
DYNF Ishrs US E F R A ETF-Usd Inc. Reduce -2.1% 0.10% +0.03
IEFA iShares Core MSCI Eafe ETF Reduce -0.7% 0.10% +0.03
VT Vanguard Tot World STK ETF Reduce -3.2% 0.14% +0.03
IWP iShares Russell Mid-Cap Grow Reduce -1.1% 0.15% +0.04
IWM iShares Russell 2000 ETF Reduce -1.3% 0.16% +0.05
VSS Vanguard Ftse All Wo X-US SC Reduce -5.1% 0.20% +0.05
DFAE Dimensional Emerging Core Eq Reduce -0.2% 0.19% +0.05
VNQ Vanguard Real Estate ETF Reduce -0.3% 0.16% +0.05
IJH iShares Core S&P Midcap ETF Reduce -0.5% 0.25% +0.07
IVV iShares Core S&P 500 ETF Reduce -12.4% 0.42% +0.07
IJK iShares S&P Mid-Cap 400 Grow Reduce -1.5% 0.29% +0.07
VWO Vanguard Ftse Emerging Marke Reduce -0.6% 0.35% +0.10
IWS iShares Russell Mid-Cap Valu Reduce -1.4% 0.37% +0.11
SPYG SS SPDR P S&P 500 Growth ETF Reduce -2.0% 0.45% +0.11
DFIV Dimensional International Va Reduce -0.0% 0.40% +0.11
IWO iShares Russell 2000 Growth Reduce -5.7% 0.44% +0.11
MDY State Street SPDR S&P Midcap Reduce -2.0% 0.46% +0.12
VTI VG Morningstar TS MKT ETF-US Reduce -2.2% 0.48% +0.12
VMBS Vanguard Mortgage-Backed Sec Reduce -0.6% 0.52% +0.13
EEM iShares MSCI Emerging Market Reduce -1.4% 0.61% +0.17
DISV Dimensional International SM Reduce -0.2% 0.70% +0.20
ITOT iShares Core S&P Total U.S. Reduce -7.8% 1.00% +0.21
IWD iShares Russell 1000 Value E Reduce -2.9% 0.79% +0.21
IVW iShares S&P 500 Growth ETF Reduce -0.8% 1.12% +0.28
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.1% 0.92% +0.29

Portfolio Buys Q2 2024 → Q3 2024

EFA iShares MSCI Eafe ETF Add +1.2% 8.60% +2.46
AVDV Avantis Intl S/C Value ETF Add +2.7% 4.99% +1.55
IGSB iShares 1-5Y Inv Grade Corp. Add +3.8% 5.01% +1.38
AVEM Avantis Emerging Markets Eq Add +4.3% 3.43% +1.03
AVLC Avantis US LG Cap Eq ETF Add +146.3% 1.41% +0.99
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +1.0% 3.47% +0.97
AVMV Avantis US Mid Cap Val ETF Add +128.6% 1.37% +0.94
AVUV Avantis US Small Cap Value Add +38.6% 1.71% +0.82
AVUS Avantis U.S. Equity ETF Add +18.8% 1.70% +0.66
VBK Van Morst SML-Cap Gro-Usd Inc. Add +0.1% 2.21% +0.62
USRT iShares Core US REIT ETF Add +1.7% 1.80% +0.61
AVLV Avantis US Large Cap Value Add +143.3% 0.85% +0.60
AVIV Avantis Intl LRG Cap Val ETF Add +145.9% 0.52% +0.37
AAPL Apple Inc. Add +0.2% 1.08% +0.33
VNQI Vanguard GLBL Ex-US Real Est Add +4.3% 0.85% +0.31
AVDE Avantis International Equity Add +25.7% 0.54% +0.23
VEA Vanguard Ftse Developed ETF Add +2.6% 0.58% +0.17
EFV iShares MSCI Eafe Value ETF Add +28.9% 0.21% +0.09
FIVA Fidelity Intl Val Fact ETF New 0.09% +0.09
SPIP SS SPDR P Tips ETF New 0.09% +0.09
VXUS Vanguard Total Intl Stock Add +0.6% 0.31% +0.09
AMC AMC Entertainment HLDS Class A New 0.09% +0.09
COMT iShares Gsci Commodity Dynam Add +5.0% 0.23% +0.05
VV Vngrd Mrgstr LRG-Cap ETF-Usd Add +0.6% 0.18% +0.05
IFGL iShares International Develo Add +0.9% 0.14% +0.05
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +5.5% 0.14% +0.05
DIA SS SPDR Dow Jones Indus Avg Add +0.6% 0.15% +0.04
IJT iShares S&P Small-Cap 600 GR Add +0.2% 0.14% +0.04
QUAL iShares MSCI USA Quality Fac Add +5.9% 0.12% +0.04

Notes & Other Activity Q2 2024 → Q3 2024

ISTB iShares Core 1-5 Year Usd Bo CORE 1 5 YR USD · principal New 744,693 $36.3M
VTIP Vanguard Short-Term Tips STRM INFPROIDX · principal New 268,276 $13.2M
GNMA iShares Gnma Bond ETF GNMA BOND ETF · principal New 225,648 $10.1M
BSV Vanguard Short-Term Bond ETF SHORT TRM BOND · principal New 72,020 $5.7M
MUB iShares National Muni Bond E NATIONAL MUN ETF · principal New 27,500 $3.0M
SUB iShares Short-Term National SHRT NAT MUN ETF · principal New 27,232 $2.9M
AGG iShares Core U.S. Aggregate CORE US AGGBD ET · principal New 27,600 $2.8M
BND Vanguard Total Bond Market TOTAL BND MRKT · principal New 33,872 $2.5M
IAGG iShares Intl Aggregate Bond CORE INTL AGGR · principal New 36,988 $1.9M
STIP iShares 0-5 Year Tips Bond E 0-5 YR TIPS ETF · principal New 16,775 $1.7M
TIP iShares Tips Bond ETF TIPS BD ETF · principal New 13,502 $1.5M
SGOV iShares 0-3 Month Treasury B 0-3 MTH TREASURY · principal New 13,073 $1.3M
SHM SS SPDR N Ice St Muni ETF ST NUVE TERM ETF · principal New 22,284 $1.1M
VTEB Vanguard Tax-Exempt Bond ETF TAX EXEMPT BD · principal New 17,337 $886K
VCSH Vanguard S/T Corp. Bond ETF SHRT TRM CORP BD · principal New 11,070 $879K
IUSB Ishr CR Unvrse Usd BD ETF-Ui CORE UNIVRSL USD · principal New 15,128 $713K
LQD Ishr Ibx Usd Invgd CB ETF-Ui IBOXX INV CP ETF · principal New 6,177 $698K
IBDT iShares Ibonds Dec 2028 ETF IBDS DEC28 ETF · principal New 26,317 $672K
IBDV iShares Ibonds Dec 2030 Corp. IBONDS DEC 2030 · principal New 15,174 $336K
IBDU iShares Ibonds Dec 2029 Term IBONDS DEC 29 · principal New 14,243 $335K
IBTI iShares Ibonds Dec 2028 Term IBONDS 28 TRM TS · principal New 13,392 $301K
IBTK iShares Ibonds Dec 2030 Trea IBOND DEC 2030 · principal New 13,320 $267K
IBTJ iShares Ibonds Dec 2029 Term IBONDS 29 TRM TS · principal New 12,005 $265K
IBTE iShares Ibonds Dec 2024 Term IBONDS 24 TRM TS · principal New 10,252 $246K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 87$311.6MEFA, VUG, AVDV, DFAX, IGSB
Q1 2026 83$277.6MEFA, VUG, AVDV, DFAX, IGSB
Q4 2025 79$270.0MEFA, VUG, AVDV, DFAX, IGSB
Q3 2025 80$265.3MEFA, VUG, DFAX, AVDV, IGSB
Q2 2025 78$247.5MEFA, VUG, DFAX, AVDV, IGSB
Q1 2025 76$222.0MEFA, VUG, DFAX, AVDV, IGSB
Q4 2024 76$219.7MVUG, EFA, DFAX, IVE, IGSB
Q3 2024 77$224.8MEFA, VUG, DFAX, IVE, VBR
Q2 2024 99$291.4MISTB, EFA, VUG, DFAX, IVE
Q1 2024 72$206.3MEFA, IVE, DFAX, VUG, VBR