Prosperity Planning, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 17, 2025), Prosperity Planning, Inc. reported 76 stock positions worth $219.7 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 8.4% of the portfolio, followed by iShares MSCI Eafe ETF (EFA, 8.2%) and Dimensional World Ex US Core (DFAX, 6.8%). Compared with Q3 2024, it opened 1 new position, sold out of 2, added to 26 and reduced 36. The biggest buy was Avantis US LG Cap Eq ETF (AVLC, shares +49%) and the biggest sale iShares S&P 500 Value ETF (IVE, shares −12%).
- Most Recent 13F
- Q2 2026
- Location
- NORTH KANSAS CITY, MO
- CIK
- 0001843292
- Portfolio Value
- $219.7M (Q4 2024)
- SEC Filing
- 0001085146-25-000300 ↗ filed Jan 17, 2025
Holdings Value
Holdings 76 stocks · $219.7M
| VUG Vanguard Mrngstar GR ETF-Sui | 8.41% | 45,034 | $18.5M | Reduce -0.9% |
| EFA iShares MSCI Eafe ETF | 8.19% | 237,922 | $18.0M | Add +2.9% |
| DFAX Dimensional World Ex US Core | 6.85% | 604,898 | $15.0M | Reduce -0.5% |
| IVE iShares S&P 500 Value ETF | 5.56% | 64,027 | $12.2M | Reduce -12.1% |
| IGSB iShares 1-5Y Inv Grade Corp. | 5.32% | 225,973 | $11.7M | Add +5.7% |
| AVDV Avantis Intl S/C Value ETF | 4.89% | 165,137 | $10.7M | Add +4.0% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 4.58% | 50,744 | $10.1M | Reduce -13.7% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 4.20% | 57,084 | $9.2M | Reduce -11.4% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 3.62% | 31,324 | $7.9M | Reduce -2.3% |
| AVEM Avantis Emerging Markets Eq | 3.27% | 122,308 | $7.2M | Add +2.6% |
| CBRE CBRE Group Inc. Class A | 2.46% | 41,107 | $5.4M | No change |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 2.32% | 18,194 | $5.1M | Reduce -2.3% |
| AVLC Avantis US LG Cap Eq ETF | 2.19% | 71,298 | $4.8M | Add +48.8% |
| AVUV Avantis US Small Cap Value | 2.10% | 47,882 | $4.6M | Add +19.4% |
| AVMV Avantis US Mid Cap Val ETF | 2.06% | 69,213 | $4.5M | Add +44.1% |
| IVLU iShares MSCI International V | 1.98% | 160,060 | $4.3M | Reduce -9.2% |
| AVUS Avantis U.S. Equity ETF | 1.80% | 40,765 | $4.0M | Add +1.2% |
| USRT iShares Core US REIT ETF | 1.73% | 66,475 | $3.8M | Add +1.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.73% | 22,496 | $3.8M | Reduce -2.4% |
| IWN iShares Russell 2000 Value E | 1.48% | 19,869 | $3.3M | Reduce -10.2% |
| DFAC Dimensional US Core Equity 2 | 1.45% | 91,903 | $3.2M | Reduce -3.1% |
| AVLV Avantis US Large Cap Value | 1.37% | 44,918 | $3.0M | Add +54.1% |
| IJJ iShares S&P Mid-Cap 400 Valu | 1.35% | 23,721 | $3.0M | Reduce -8.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.26% | 4,730 | $2.8M | Reduce -2.8% |
| IVW iShares S&P 500 Growth ETF | 1.20% | 26,010 | $2.6M | Reduce -0.8% |
| AAPL Apple Inc. | 1.18% | 10,349 | $2.6M | Reduce -0.2% |
| ITOT iShares Core S&P Total U.S. | 1.02% | 17,415 | $2.2M | Reduce -2.9% |
| SCZ iShares MSCI Eafe Small-Cap | 0.94% | 34,160 | $2.1M | Add +4.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.93% | 4,503 | $2.0M | Add +0.1% |
| AVIV Avantis Intl LRG Cap Val ETF | 0.82% | 34,723 | $1.8M | Add +66.6% |
| IWD iShares Russell 1000 Value E | 0.77% | 9,148 | $1.7M | Reduce -2.6% |
| VNQI Vanguard GLBL Ex-US Real Est | 0.75% | 41,660 | $1.6M | Add +2.1% |
| DISV Dimensional International SM | 0.64% | 52,897 | $1.4M | Reduce -1.8% |
| AVDE Avantis International Equity | 0.60% | 21,551 | $1.3M | Add +19.9% |
| EEM iShares MSCI Emerging Market | 0.57% | 30,132 | $1.3M | Add +0.1% |
| VEA Vanguard Ftse Developed ETF | 0.55% | 25,238 | $1.2M | Add +2.3% |
| VMBS Vanguard Mortgage-Backed Sec | 0.51% | 24,914 | $1.1M | Add +0.1% |
| O Realty Income Corp. | 0.49% | 20,266 | $1.1M | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.49% | 3,681 | $1.1M | Reduce -2.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.44% | 10,878 | $956K | Reduce -10.2% |
| IWO iShares Russell 2000 Growth | 0.43% | 3,291 | $947K | Reduce -5.9% |
| IVV iShares Core S&P 500 ETF | 0.43% | 1,608 | $947K | Reduce -2.6% |
| IWV iShares Russell 3000 ETF | 0.43% | 2,823 | $944K | No change |
| MDY State Street SPDR S&P Midcap | 0.43% | 1,643 | $936K | Reduce -9.1% |
| IWF iShares Russell 1000 Growth | 0.42% | 2,301 | $924K | No change |
| DFIV Dimensional International Va | 0.37% | 23,172 | $822K | Reduce -0.8% |
| IWS iShares Russell Mid-Cap Valu | 0.37% | 6,225 | $805K | Reduce -1.2% |
| NWL Newell Brands Inc. | 0.36% | 79,911 | $796K | No change |
| TYL Tyler Technologies Inc. | 0.35% | 1,334 | $769K | No change |
| VWO Vanguard Ftse Emerging Marke | 0.33% | 16,616 | $732K | Add +1.1% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.29% | 7,029 | $639K | Reduce -0.7% |
| IJH iShares Core S&P Midcap ETF | 0.25% | 8,908 | $555K | Reduce -1.5% |
| COMT iShares Gsci Commodity Dynam | 0.25% | 21,885 | $554K | Add +10.3% |
| VXUS Vanguard Total Intl Stock | 0.24% | 9,047 | $533K | Reduce -15.5% |
| EFV iShares MSCI Eafe Value ETF | 0.20% | 8,315 | $436K | Add +2.8% |
| VSS Vanguard Ftse All Wo X-US SC | 0.19% | 3,643 | $417K | Add +0.8% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.18% | 1,497 | $404K | Reduce -3.8% |
| DFAE Dimensional Emerging Core Eq | 0.17% | 14,924 | $379K | Reduce -5.1% |
| IWM iShares Russell 2000 ETF | 0.16% | 1,598 | $353K | Reduce -2.8% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.16% | 812 | $346K | Add +0.3% |
| IWP iShares Russell Mid-Cap Grow | 0.15% | 2,677 | $339K | Reduce -5.5% |
| VNQ Vanguard Real Estate ETF | 0.15% | 3,608 | $321K | No change |
| IJT iShares S&P Small-Cap 600 GR | 0.14% | 2,330 | $315K | Add +0.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.14% | 1,181 | $312K | Reduce -1.6% |
| INDA iShares MSCI India ETF | 0.14% | 5,858 | $308K | No change |
| VT Vanguard Tot World STK ETF | 0.14% | 2,570 | $302K | Add +1.1% |
| IDXX Idexx Laboratories Inc. | 0.13% | 700 | $289K | No change |
| IFGL iShares International Develo | 0.13% | 14,641 | $283K | Add +7.2% |
| QUAL iShares MSCI USA Quality Fac | 0.12% | 1,506 | $268K | Reduce -2.1% |
| VYM Vanguard High DVD Yield ETF | 0.11% | 1,960 | $250K | Reduce -12.2% |
| LOW Lowe's Cos Inc. | 0.11% | 986 | $243K | No change |
| FBTC Fidelity Wise Origin Bitcoin | 0.11% | 2,900 | $237K | New |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.10% | 4,451 | $228K | Reduce -5.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.10% | 3,016 | $212K | No change |
| AMC AMC Entertainment HLDS Class A | 0.08% | 42,933 | $171K | No change |
| ICCC Immucell Corp. | 0.04% | 16,000 | $82K | No change |
Other holdings (27): bonds, preferreds, convertibles and warrants · $92.3M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| ISTB iShares Core 1-5 Year Usd Bo | CORE 1 5 YR USD · principal | 792,445 | $37.9M | Add +6.4% |
| VTIP Vanguard Short-Term Tips | STRM INFPROIDX · principal | 280,736 | $13.6M | Add +4.6% |
| GNMA iShares Gnma Bond ETF | GNMA BOND ETF · principal | 240,650 | $10.3M | Add +6.7% |
| BSV Vanguard Short-Term Bond ETF | SHORT TRM BOND · principal | 71,045 | $5.5M | Reduce -1.4% |
| SUB iShares Short-Term National | SHRT NAT MUN ETF · principal | 29,698 | $3.1M | Add +9.1% |
| MUB iShares National Muni Bond E | NATIONAL MUN ETF · principal | 27,853 | $3.0M | Add +1.3% |
| AGG iShares Core U.S. Aggregate | CORE US AGGBD ET · principal | 27,857 | $2.7M | Add +0.9% |
| BND Vanguard Total Bond Market | TOTAL BND MRKT · principal | 34,065 | $2.4M | Add +0.6% |
| IAGG iShares Intl Aggregate Bond | CORE INTL AGGR · principal | 37,197 | $1.9M | Add +0.6% |
| STIP iShares 0-5 Year Tips Bond E | 0-5 YR TIPS ETF · principal | 16,413 | $1.7M | Reduce -2.2% |
| SGOV iShares 0-3 Month Treasury B | 0-3 MTH TREASURY · principal | 14,878 | $1.5M | Add +13.8% |
| TIP iShares Tips Bond ETF | TIPS BD ETF · principal | 11,892 | $1.3M | Reduce -11.9% |
| SHM SS SPDR N Ice St Muni ETF | ST NUVE TERM ETF · principal | 22,284 | $1.1M | No change |
| VTEB Vanguard Tax-Exempt Bond ETF | TAX EXEMPT BD · principal | 17,337 | $869K | No change |
| VCSH Vanguard S/T Corp. Bond ETF | SHRT TRM CORP BD · principal | 11,070 | $864K | No change |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | IBOXX INV CP ETF · principal | 6,177 | $660K | No change |
| IBDT iShares Ibonds Dec 2028 ETF | IBDS DEC28 ETF · principal | 26,317 | $655K | No change |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | CORE UNIVRSL USD · principal | 13,094 | $592K | Reduce -13.4% |
| IBDQ iShares Ibonds Dec 2025 Term | IBONDS DEC25 ETF · principal | 15,867 | $397K | No change |
| IBDR iShares Ibonds Dec 2026 Term | IBONDS DEC2026 · principal | 16,452 | $396K | No change |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | IBONDS 27 ETF · principal | 16,452 | $394K | No change |
| IBDU iShares Ibonds Dec 2029 Term | IBONDS DEC 29 · principal | 14,243 | $325K | No change |
| IBDV iShares Ibonds Dec 2030 Corp. | IBONDS DEC 2030 · principal | 15,174 | $324K | No change |
| IBTI iShares Ibonds Dec 2028 Term | IBONDS 28 TRM TS · principal | 13,392 | $293K | No change |
| IBTJ iShares Ibonds Dec 2029 Term | IBONDS 29 TRM TS · principal | 12,005 | $256K | No change |
| IBTK iShares Ibonds Dec 2030 Trea | IBOND DEC 2030 · principal | 13,320 | $256K | No change |
| IBTF iShares Ibonds Dec 2025 Term | IBONDS 25 TRM TS · principal | 9,704 | $226K | New |
Total filed on the 13F, all lines: $312.0M.
Portfolio Sells Q3 2024 → Q4 2024
| IVE iShares S&P 500 Value ETF | Reduce -12.1% | 5.56% | −0.83 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -13.7% | 4.58% | −0.68 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -11.4% | 4.20% | −0.60 |
| DFAX Dimensional World Ex US Core | Reduce -0.5% | 6.85% | −0.46 |
| IVLU iShares MSCI International V | Reduce -9.2% | 1.98% | −0.34 |
| IWN iShares Russell 2000 Value E | Reduce -10.2% | 1.48% | −0.16 |
| FIVA Fidelity Intl Val Fact ETF | Sold out | 0.00% | −0.09 |
| SPIP SS SPDR P Tips ETF | Sold out | 0.00% | −0.09 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -8.4% | 1.35% | −0.08 |
| VXUS Vanguard Total Intl Stock | Reduce -15.5% | 0.24% | −0.07 |
| DISV Dimensional International SM | Reduce -1.8% | 0.64% | −0.06 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -2.4% | 1.73% | −0.06 |
| MDY State Street SPDR S&P Midcap | Reduce -9.1% | 0.43% | −0.03 |
| IWD iShares Russell 1000 Value E | Reduce -2.6% | 0.77% | −0.02 |
| DFIV Dimensional International Va | Reduce -0.8% | 0.37% | −0.02 |
| DFAE Dimensional Emerging Core Eq | Reduce -5.1% | 0.17% | −0.02 |
| VYM Vanguard High DVD Yield ETF | Reduce -12.2% | 0.11% | −0.01 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -10.2% | 0.44% | −0.01 |
| IWO iShares Russell 2000 Growth | Reduce -5.9% | 0.43% | −0.01 |
| IWS iShares Russell Mid-Cap Valu | Reduce -1.2% | 0.37% | −0.00 |
| IWM iShares Russell 2000 ETF | Reduce -2.8% | 0.16% | −0.00 |
| QUAL iShares MSCI USA Quality Fac | Reduce -2.1% | 0.12% | −0.00 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Reduce -5.9% | 0.10% | −0.00 |
| DFAC Dimensional US Core Equity 2 | Reduce -3.1% | 1.45% | +0.00 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -1.6% | 0.14% | +0.00 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -0.7% | 0.29% | +0.00 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -3.8% | 0.18% | +0.00 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.5% | 0.25% | +0.00 |
| IWP iShares Russell Mid-Cap Grow | Reduce -5.5% | 0.15% | +0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -2.6% | 0.43% | +0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -2.9% | 0.49% | +0.01 |
| ITOT iShares Core S&P Total U.S. | Reduce -2.9% | 1.02% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.8% | 1.26% | +0.02 |
| IVW iShares S&P 500 Growth ETF | Reduce -0.8% | 1.20% | +0.09 |
| AAPL Apple Inc. | Reduce -0.2% | 1.18% | +0.10 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -2.3% | 2.32% | +0.11 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -2.3% | 3.62% | +0.15 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.9% | 8.41% | +0.65 |
Portfolio Buys Q3 2024 → Q4 2024
| AVLC Avantis US LG Cap Eq ETF | Add +48.8% | 2.19% | +0.78 |
| AVMV Avantis US Mid Cap Val ETF | Add +44.1% | 2.06% | +0.68 |
| AVLV Avantis US Large Cap Value | Add +54.1% | 1.37% | +0.51 |
| AVUV Avantis US Small Cap Value | Add +19.4% | 2.10% | +0.39 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +5.7% | 5.32% | +0.31 |
| AVIV Avantis Intl LRG Cap Val ETF | Add +66.6% | 0.82% | +0.30 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.11% | +0.11 |
| AVUS Avantis U.S. Equity ETF | Add +1.2% | 1.80% | +0.09 |
| AVDE Avantis International Equity | Add +19.9% | 0.60% | +0.07 |
| COMT iShares Gsci Commodity Dynam | Add +10.3% | 0.25% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.1% | 0.93% | +0.01 |
| DIA SS SPDR Dow Jones Indus Avg | Add +0.3% | 0.16% | +0.00 |
| VT Vanguard Tot World STK ETF | Add +1.1% | 0.14% | +0.00 |
| IJT iShares S&P Small-Cap 600 GR | Add +0.3% | 0.14% | −0.00 |
| EFV iShares MSCI Eafe Value ETF | Add +2.8% | 0.20% | −0.01 |
| VMBS Vanguard Mortgage-Backed Sec | Add +0.1% | 0.51% | −0.01 |
| IFGL iShares International Develo | Add +7.2% | 0.13% | −0.01 |
| VSS Vanguard Ftse All Wo X-US SC | Add +0.8% | 0.19% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Add +1.1% | 0.33% | −0.02 |
| VEA Vanguard Ftse Developed ETF | Add +2.3% | 0.55% | −0.03 |
| EEM iShares MSCI Emerging Market | Add +0.1% | 0.57% | −0.04 |
| SCZ iShares MSCI Eafe Small-Cap | Add +4.4% | 0.94% | −0.04 |
| USRT iShares Core US REIT ETF | Add +1.1% | 1.73% | −0.07 |
| AVDV Avantis Intl S/C Value ETF | Add +4.0% | 4.89% | −0.10 |
| VNQI Vanguard GLBL Ex-US Real Est | Add +2.1% | 0.75% | −0.10 |
| AVEM Avantis Emerging Markets Eq | Add +2.6% | 3.27% | −0.15 |
| EFA iShares MSCI Eafe ETF | Add +2.9% | 8.19% | −0.41 |
Notes & Other Activity Q3 2024 → Q4 2024
| ISTB iShares Core 1-5 Year Usd Bo | CORE 1 5 YR USD · principal | Add +6.4% | 792,445 | $37.9M |
| VTIP Vanguard Short-Term Tips | STRM INFPROIDX · principal | Add +4.6% | 280,736 | $13.6M |
| GNMA iShares Gnma Bond ETF | GNMA BOND ETF · principal | Add +6.7% | 240,650 | $10.3M |
| BSV Vanguard Short-Term Bond ETF | SHORT TRM BOND · principal | Reduce -1.4% | 71,045 | $5.5M |
| SUB iShares Short-Term National | SHRT NAT MUN ETF · principal | Add +9.1% | 29,698 | $3.1M |
| MUB iShares National Muni Bond E | NATIONAL MUN ETF · principal | Add +1.3% | 27,853 | $3.0M |
| AGG iShares Core U.S. Aggregate | CORE US AGGBD ET · principal | Add +0.9% | 27,857 | $2.7M |
| BND Vanguard Total Bond Market | TOTAL BND MRKT · principal | Add +0.6% | 34,065 | $2.4M |
| IAGG iShares Intl Aggregate Bond | CORE INTL AGGR · principal | Add +0.6% | 37,197 | $1.9M |
| STIP iShares 0-5 Year Tips Bond E | 0-5 YR TIPS ETF · principal | Reduce -2.2% | 16,413 | $1.7M |
| SGOV iShares 0-3 Month Treasury B | 0-3 MTH TREASURY · principal | Add +13.8% | 14,878 | $1.5M |
| TIP iShares Tips Bond ETF | TIPS BD ETF · principal | Reduce -11.9% | 11,892 | $1.3M |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | CORE UNIVRSL USD · principal | Reduce -13.4% | 13,094 | $592K |
| IBTE iShares Ibonds Dec 2024 Term | IBONDS 24 TRM TS · principal | Sold out | 10,252 | $246Kbefore exit |
| IBTF iShares Ibonds Dec 2025 Term | IBONDS 25 TRM TS · principal | New | 9,704 | $226K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 87 | $311.6M | EFA, VUG, AVDV, DFAX, IGSB |
| Q1 2026 | 83 | $277.6M | EFA, VUG, AVDV, DFAX, IGSB |
| Q4 2025 | 79 | $270.0M | EFA, VUG, AVDV, DFAX, IGSB |
| Q3 2025 | 80 | $265.3M | EFA, VUG, DFAX, AVDV, IGSB |
| Q2 2025 | 78 | $247.5M | EFA, VUG, DFAX, AVDV, IGSB |
| Q1 2025 | 76 | $222.0M | EFA, VUG, DFAX, AVDV, IGSB |
| Q4 2024 | 76 | $219.7M | VUG, EFA, DFAX, IVE, IGSB |
| Q3 2024 | 77 | $224.8M | EFA, VUG, DFAX, IVE, VBR |
| Q2 2024 | 99 | $291.4M | ISTB, EFA, VUG, DFAX, IVE |
| Q1 2024 | 72 | $206.3M | EFA, IVE, DFAX, VUG, VBR |