Rise Advisors, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 9, 2024), Rise Advisors, LLC reported 1,238 stock positions worth $188.7 million. Its top holding was Vanguard Mrngstr Val ETF-Aui (VTV) at 12.8% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 12.6%) and Dimensional Core Fixed (DFCF, 10.3%). Compared with Q1 2024, it opened 23 new positions, sold out of 50, added to 568 and reduced 126. The biggest buy was Dimensional Core Fixed (DFCF, shares +9%) and the biggest sale SS Financial Select Sector (XLF, shares −41%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0001831316
- Portfolio Value
- $188.7M (Q2 2024)
- SEC Filing
- 0001831316-24-000003 ↗ filed Jul 9, 2024
Holdings Value
Holdings 1,238 stocks · $188.7M
| VTV Vanguard Mrngstr Val ETF-Aui | 12.78% | 150,319 | $24.1M | Add +5.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 12.61% | 63,628 | $23.8M | Reduce -8.7% |
| DFCF Dimensional Core Fixed Inc. | 10.31% | 468,562 | $19.5M | Add +9.0% |
| JMBS Janus Henderson Mortg Backed | 6.41% | 271,093 | $12.1M | Add +11.3% |
| VNLA Janus Henderson Short Durati | 5.60% | 217,815 | $10.6M | Add +8.1% |
| DFAT Dimensional US Target Value | 4.05% | 147,408 | $7.6M | Reduce -4.5% |
| XLF SS Financial Select Sector | 2.40% | 110,338 | $4.5M | Reduce -41.0% |
| XLI SS Industrial Select Sector | 2.22% | 34,349 | $4.2M | Reduce -6.1% |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | 2.01% | 123,924 | $3.8M | Add +5.4% |
| NVDA Nvidia Corp. | 1.64% | 24,984 | $3.1M | Reduce -0.7% |
| PYPL PayPal Holdings Inc. | 1.45% | 47,068 | $2.7M | Reduce -0.3% |
| MSFT Microsoft Corp. | 1.25% | 5,268 | $2.4M | Add +0.1% |
| AMZN Amazon.com Inc. | 1.01% | 9,829 | $1.9M | Reduce -1.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.84% | 3,906 | $1.6M | Reduce -2.4% |
| GOOG Alphabet Inc. Class C | 0.82% | 8,386 | $1.5M | Add +0.3% |
| JPST JPMorgan Ultra-Short Income | 0.63% | 23,427 | $1.2M | Add +4.7% |
| DFAC Dimensional US Core Equity 2 | 0.55% | 32,299 | $1.0M | Add +0.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.54% | 2,122 | $1.0M | Add +0.8% |
| XOM Exxon Mobil Corp. | 0.51% | 8,345 | $961K | Add +17.1% |
| AAPL Apple Inc. | 0.50% | 4,500 | $948K | Reduce -0.5% |
| JAAA Janus Henderson Aaa Clo ETF | 0.48% | 17,878 | $910K | Add +1.5% |
| TMP Tompkins Financial Corp. | 0.41% | 15,822 | $774K | Reduce -0.0% |
| FLOT iShares Floating Rate Bond E | 0.37% | 13,737 | $702K | Reduce -25.2% |
| META Meta Platforms Inc. Class A | 0.36% | 1,337 | $674K | Reduce -0.3% |
| IJH iShares Core S&P Midcap ETF | 0.35% | 11,395 | $667K | Add +0.3% |
| MRK Merck & Co. Inc. | 0.35% | 5,279 | $653K | Add +8.7% |
| JPM JPMorgan Chase & Co. | 0.34% | 3,168 | $641K | Reduce -0.8% |
| COST Costco Wholesale Corp. | 0.34% | 751 | $638K | Add +0.4% |
| LLY Eli Lilly & Co. | 0.34% | 703 | $637K | Reduce -7.5% |
| PAYX Paychex Inc. | 0.33% | 5,182 | $614K | Add +3.2% |
| DFAX Dimensional World Ex US Core | 0.30% | 22,199 | $564K | Add +1.2% |
| FTEC Fidelity MSCI Info Tech Indx | 0.29% | 3,169 | $544K | Add +0.1% |
| ETN Eaton Corp. PLC | 0.29% | 1,723 | $540K | Add +4.4% |
| BA The Boeing Co. | 0.28% | 2,922 | $532K | Add +268.9% |
| TSLA Tesla Inc. | 0.28% | 2,656 | $526K | Reduce -2.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.27% | 12,808 | $509K | Add +11.5% |
| MCD McDonald's Corp. | 0.27% | 1,972 | $503K | Add +1.2% |
| CMG Chipotle Mexican Grill Inc. | 0.26% | 7,950 | $498K | Add +0.6% |
| CAT Caterpillar Inc. | 0.26% | 1,445 | $481K | Add +1.2% |
| KO The Coca-Cola Co. | 0.25% | 7,548 | $480K | Add +6.3% |
| CSCO Cisco Systems Inc. | 0.25% | 9,967 | $474K | Add +6.4% |
| MA Mastercard Inc. Class A | 0.24% | 1,020 | $450K | Add +0.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.24% | 826 | $449K | Add +6.2% |
| JNJ Johnson & Johnson | 0.24% | 3,038 | $444K | Add +3.2% |
| HD Home Depot Inc. | 0.23% | 1,279 | $440K | Reduce -10.3% |
| SO The Southern Co. | 0.23% | 5,542 | $430K | Add +9.0% |
| WM Waste Management Inc. | 0.23% | 2,009 | $429K | Add +6.6% |
| VIG Vanguard Dividend Apprec ETF | 0.22% | 2,322 | $424K | Add +0.9% |
| ISTB iShares Core 1-5 Year Usd Bo | 0.22% | 8,860 | $420K | Add +0.9% |
| IXUS iShares Core Intl Stock ETF | 0.21% | 5,963 | $403K | Reduce -11.8% |
| FBND Fidelity Total Bond ETF | 0.21% | 8,804 | $396K | Add +1.2% |
| IWM iShares Russell 2000 ETF | 0.20% | 1,873 | $380K | Reduce -0.6% |
| PRU Prudential Financial Inc. | 0.19% | 3,127 | $366K | Add +7.8% |
| AVGO Broadcom Inc. | 0.19% | 226 | $363K | Reduce -0.4% |
| BX Blackstone Inc. | 0.19% | 2,899 | $359K | Add +10.2% |
| PG The Procter & Gamble Co. | 0.19% | 2,174 | $359K | Add +0.6% |
| UNH Unitedhealth Group Inc. | 0.19% | 697 | $355K | Add +0.4% |
| PSA Public Storage | 0.19% | 1,233 | $355K | Add +0.7% |
| USB US Bancorp | 0.19% | 8,912 | $354K | Add +3.2% |
| MDY State Street SPDR S&P Midcap | 0.18% | 628 | $336K | Reduce -0.9% |
| PKG Packaging Corp. of America | 0.17% | 1,806 | $330K | Add +10.5% |
| GS Goldman Sachs Group Inc. | 0.17% | 700 | $316K | Add +0.7% |
| DOW Dow Inc. | 0.16% | 5,827 | $309K | Reduce -0.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.16% | 1,752 | $303K | Add +16.6% |
| MU Micron Technology Inc. | 0.16% | 2,264 | $298K | Add +0.1% |
| WMT Walmart Inc. | 0.16% | 4,388 | $297K | Add +0.6% |
| ED Consolidated Edison Inc. | 0.15% | 3,249 | $291K | Add +5.9% |
| VIGI Vanguard Int Div App Indx FD | 0.15% | 3,511 | $285K | Add +0.7% |
| LYB Lyondellbasell Indu Class A | 0.15% | 2,982 | $285K | Add +6.2% |
| STZ Constellation Brands Inc. Class A | 0.15% | 1,086 | $279K | Reduce -1.8% |
| IDXX Idexx Laboratories Inc. | 0.15% | 567 | $276K | Add +52.0% |
| ZBH Zimmer Biomet Holdings Inc. | 0.14% | 2,495 | $271K | Add +0.2% |
| CVX Chevron Corp. | 0.14% | 1,724 | $270K | Add +14.3% |
| LNT Alliant Energy Corp. | 0.14% | 5,267 | $268K | Add +6.2% |
| RTX RTX Corp. | 0.14% | 2,625 | $264K | Add +73.0% |
| PEP Pepsico Inc. | 0.14% | 1,570 | $259K | Add +8.5% |
| V Visa Inc. Class A | 0.14% | 976 | $256K | Add +0.2% |
| NFLX Netflix Inc. | 0.13% | 367 | $248K | Add +0.6% |
| IEFA iShares Core MSCI Eafe ETF | 0.13% | 3,402 | $247K | Reduce -11.7% |
| XLV SS Health Care Select Sector | 0.12% | 1,581 | $230K | Add +503.4% |
| UPS United Parcel Service Class B | 0.12% | 1,672 | $229K | Reduce -5.4% |
| DFUV Dimensional US Marketwide Va | 0.12% | 5,705 | $224K | Add +0.5% |
| WFC Wells Fargo & Co. | 0.12% | 3,745 | $222K | Add +0.6% |
| AGG iShares Core U.S. Aggregate | 0.12% | 2,279 | $221K | Add +9.7% |
| KHC The Kraft Heinz Co. | 0.12% | 6,846 | $221K | Add +1149.3% |
| ORCL Oracle Corp. | 0.12% | 1,559 | $220K | Add +0.3% |
| ABBV Abbvie Inc. | 0.11% | 1,257 | $216K | Add +1.9% |
| CB Chubb Ltd. | 0.11% | 843 | $215K | Add +0.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.11% | 2,142 | $213K | Reduce -3.0% |
| CRM Salesforce Inc. | 0.11% | 825 | $212K | Reduce -3.4% |
| DVY iShares Select Dividend ETF | 0.11% | 1,749 | $212K | Add +2.8% |
| ADBE Adobe Inc. | 0.11% | 377 | $209K | Reduce -0.8% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.11% | 1,106 | $202K | No change |
| PNC PNC Financial Services Group | 0.11% | 1,276 | $198K | Add +1.0% |
| GD General Dynamics Corp. | 0.10% | 683 | $198K | Add +0.6% |
| QCOM Qualcomm Inc. | 0.10% | 993 | $198K | Reduce -2.5% |
| AMGN Amgen Inc. | 0.10% | 627 | $196K | Add +0.6% |
| TDIV FT Nasdaq Tech DVD Index FD | 0.10% | 2,570 | $194K | Reduce -2.6% |
| NOW ServiceNow Inc. | 0.10% | 247 | $194K | Reduce -1.2% |
| IVV iShares Core S&P 500 ETF | 0.10% | 353 | $193K | Add +4.4% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $41 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 1 | $41 | No change |
Total filed on the 13F, all lines: $188.7M.
Portfolio Sells Q1 2024 → Q2 2024
| XLF SS Financial Select Sector | Reduce -41.0% | 2.40% | −1.79 |
| DFAT Dimensional US Target Value | Reduce -4.5% | 4.05% | −0.43 |
| PYPL PayPal Holdings Inc. | Reduce -0.3% | 1.45% | −0.24 |
| XLI SS Industrial Select Sector | Reduce -6.1% | 2.22% | −0.24 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -8.7% | 12.61% | −0.17 |
| FLOT iShares Floating Rate Bond E | Reduce -25.2% | 0.37% | −0.13 |
| PFE Pfizer Inc. | Reduce -84.5% | 0.02% | −0.11 |
| HD Home Depot Inc. | Reduce -10.3% | 0.23% | −0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.4% | 0.84% | −0.05 |
| VNQ Vanguard Real Estate ETF | Reduce -73.6% | 0.02% | −0.05 |
| UNP Union Pacific Corp. | Reduce -30.7% | 0.09% | −0.05 |
| PXD Pioneer Natural Resources Co. | Sold out | 0.00% | −0.05 |
| TMO Thermo Fisher Scientific Inc. | Reduce -28.6% | 0.07% | −0.04 |
| DIS The Walt Disney Co. | Reduce -3.0% | 0.11% | −0.03 |
| IXUS iShares Core Intl Stock ETF | Reduce -11.8% | 0.21% | −0.03 |
| CRM Salesforce Inc. | Reduce -3.4% | 0.11% | −0.02 |
| MUB iShares National Muni Bond E | Sold out | 0.00% | −0.02 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -11.7% | 0.13% | −0.02 |
| QSR Restaurant Brands Intern | Sold out | 0.00% | −0.02 |
| NKE Nike Inc. Class B | Reduce -18.0% | 0.04% | −0.02 |
| UPS United Parcel Service Class B | Reduce -5.4% | 0.12% | −0.02 |
| SNY Sanofi-ADR | Sold out | 0.00% | −0.02 |
| SWAV Shockwave Medical Inc. | Sold out | 0.00% | −0.02 |
| DOW Dow Inc. | Reduce -0.1% | 0.16% | −0.02 |
| LBAI Lakeland Bancorp Inc. | Sold out | 0.00% | −0.02 |
| KVUE Kenvue Inc. | Reduce -36.6% | 0.02% | −0.01 |
| TMP Tompkins Financial Corp. | Reduce -0.0% | 0.41% | −0.01 |
| DKNG Draftkings Inc. Class A | Reduce -4.3% | 0.06% | −0.01 |
| KNSL Kinsale Capital Group Inc. | Reduce -1.1% | 0.04% | −0.01 |
| IWP iShares Russell Mid-Cap Grow | Sold out | 0.00% | −0.01 |
| CVS CVS Health Corp. | Reduce -0.1% | 0.04% | −0.01 |
| LULU Lululemon Athletica Inc. | Reduce -1.1% | 0.04% | −0.01 |
| UNM Unum Group | Reduce -51.6% | 0.01% | −0.01 |
| STIP iShares 0-5 Year Tips Bond E | Sold out | 0.00% | −0.01 |
| STZ Constellation Brands Inc. Class A | Reduce -1.8% | 0.15% | −0.01 |
| DG Dollar General Corp. | Reduce -3.9% | 0.05% | −0.01 |
| MNST Monster Beverage Corp. | Reduce -34.8% | 0.01% | −0.01 |
| MDY State Street SPDR S&P Midcap | Reduce -0.9% | 0.18% | −0.01 |
| IXN iShares Global Tech ETF | Sold out | 0.00% | −0.01 |
| IWM iShares Russell 2000 ETF | Reduce -0.6% | 0.20% | −0.01 |
| BP BP PLC-Spons ADR | Reduce -25.1% | 0.02% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -24.0% | 0.03% | −0.01 |
| TREX Trex Company Inc. | Reduce -17.5% | 0.01% | −0.01 |
| SUB iShares Short-Term National | Sold out | 0.00% | −0.01 |
| SHM SS SPDR N Ice St Muni ETF | Sold out | 0.00% | −0.01 |
| PFF iShares Preferred & Income S | Sold out | 0.00% | −0.01 |
| IEMG iShares Core MSCI Emerging | Reduce -12.7% | 0.07% | −0.01 |
| IGE iShares North American Natur | Sold out | 0.00% | −0.01 |
| KXI iShares Global Consumer Stap | Sold out | 0.00% | −0.01 |
| DOOR Masonite International Corp. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q1 2024 → Q2 2024
| DFCF Dimensional Core Fixed Inc. | Add +9.0% | 10.31% | +0.70 |
| JMBS Janus Henderson Mortg Backed | Add +11.3% | 6.41% | +0.56 |
| VNLA Janus Henderson Short Durati | Add +8.1% | 5.60% | +0.40 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +5.2% | 12.78% | +0.37 |
| BA The Boeing Co. | Add +268.9% | 0.28% | +0.20 |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | Add +5.4% | 2.01% | +0.17 |
| GOOG Alphabet Inc. Class C | Add +0.3% | 0.82% | +0.14 |
| KHC The Kraft Heinz Co. | Add +1149.3% | 0.12% | +0.11 |
| XLV SS Health Care Select Sector | Add +503.4% | 0.12% | +0.10 |
| MSFT Microsoft Corp. | Add +0.1% | 1.25% | +0.07 |
| XOM Exxon Mobil Corp. | Add +17.1% | 0.51% | +0.07 |
| RTX RTX Corp. | Add +73.0% | 0.14% | +0.06 |
| CTSH Cognizant Tech Solutions-A | Add +687.5% | 0.07% | +0.06 |
| COST Costco Wholesale Corp. | Add +0.4% | 0.34% | +0.05 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.8% | 0.54% | +0.04 |
| IDXX Idexx Laboratories Inc. | Add +52.0% | 0.15% | +0.04 |
| TLT iShares 20+ Year Treasury BD | Add +469.6% | 0.05% | +0.04 |
| CARR Carrier Global Corp. | Add +181.4% | 0.06% | +0.04 |
| BAC Bank of America Corp. | Add +11.5% | 0.27% | +0.04 |
| CORZ Core Scientific Inc. | New | 0.03% | +0.03 |
| SO The Southern Co. | Add +9.0% | 0.23% | +0.03 |
| OTIS Otis Worldwide Corp. | Add +337.6% | 0.04% | +0.03 |
| FTEC Fidelity MSCI Info Tech Indx | Add +0.1% | 0.29% | +0.03 |
| JPST JPMorgan Ultra-Short Income | Add +4.7% | 0.63% | +0.03 |
| MTZ Mastec Inc. | Add +200.0% | 0.03% | +0.02 |
| KO The Coca-Cola Co. | Add +6.3% | 0.25% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +6.2% | 0.24% | +0.02 |
| KMI Kinder Morgan Inc. | Add +190.0% | 0.03% | +0.02 |
| CMG Chipotle Mexican Grill Inc. | Add +0.6% | 0.26% | +0.02 |
| WMT Walmart Inc. | Add +0.6% | 0.16% | +0.02 |
| CVX Chevron Corp. | Add +14.3% | 0.14% | +0.02 |
| MU Micron Technology Inc. | Add +0.1% | 0.16% | +0.02 |
| PFS Provident Financial Services | New | 0.02% | +0.02 |
| IXG iShares Global Financials Et | Add +1.7% | 0.02% | +0.01 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.01% | +0.01 |
| GLW Corning Inc. | Add +24.7% | 0.04% | +0.01 |
| WM Waste Management Inc. | Add +6.6% | 0.23% | +0.01 |
| NFLX Netflix Inc. | Add +0.6% | 0.13% | +0.01 |
| GS Goldman Sachs Group Inc. | Add +0.7% | 0.17% | +0.01 |
| PRU Prudential Financial Inc. | Add +7.8% | 0.19% | +0.01 |
| ORCL Oracle Corp. | Add +0.3% | 0.12% | +0.01 |
| ETN Eaton Corp. PLC | Add +4.4% | 0.29% | +0.01 |
| T AT&T Inc. | Add +5.8% | 0.09% | +0.01 |
| AMGN Amgen Inc. | Add +0.6% | 0.10% | +0.01 |
| PKG Packaging Corp. of America | Add +10.5% | 0.17% | +0.01 |
| SCHQ Schwab Long-Term US Treasury | New | 0.01% | +0.01 |
| ALTM Arcadium Lithium PLC | New | 0.01% | +0.01 |
| LNT Alliant Energy Corp. | Add +6.2% | 0.14% | +0.01 |
| AGG iShares Core U.S. Aggregate | Add +9.7% | 0.12% | +0.01 |
| TXT Textron Inc. | New | 0.01% | +0.01 |
Notes & Other Activity Q1 2024 → Q2 2024
| CCI Crown Castle Inc. | COM | Reduce -100.0% | 0 | $0 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 103 | $355.3M | VUG, RDVY, VCRB, VTV, FBND |
| Q1 2026 | 94 | $283.7M | VUG, RDVY, VTV, VCRB, BUFZ |
| Q4 2025 | 98 | $280.3M | VUG, RDVY, VTV, VCRB, BUFZ |
| Q3 2025 | 1,525 | $278.8M | VUG, VTV, VCRB, JMBS, FBND |
| Q2 2025 | 1,537 | $251.9M | VUG, VTV, DFCF, JMBS, DFAT |
| Q1 2025 | 1,500 | $226.3M | VTV, VUG, DFCF, JMBS, DFAT |
| Q4 2024 | 1,117 | $207.9M | VTV, VUG, DFCF, JMBS, VNLA |
| Q3 2024 | 1,232 | $208.7M | VTV, VUG, DFCF, JMBS, VNLA |
| Q2 2024 | 1,238 | $188.7M | VTV, VUG, DFCF, JMBS, VNLA |
| Q1 2024 | 1,264 | $187.7M | VUG, VTV, DFCF, JMBS, VNLA |