Rise Advisors, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 8, 2025), Rise Advisors, LLC reported 1,537 stock positions worth $251.9 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 15.0% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 14.5%) and Dimensional Core Fixed (DFCF, 10.7%). Compared with Q1 2025, it opened 160 new positions, sold out of 123, added to 587 and reduced 236. The biggest buy was Vanguard Mrngstar GR ETF-Sui (VUG, shares +4%) and the biggest sale Exxon Mobil (XOM, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0001831316
- Portfolio Value
- $251.9M (Q2 2025)
- SEC Filing
- 0001831316-25-000006 ↗ filed Jul 8, 2025
Holdings Value
Holdings 1,537 stocks · $251.9M
| VUG Vanguard Mrngstar GR ETF-Sui | 15.02% | 86,306 | $37.8M | Add +4.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 14.46% | 206,101 | $36.4M | Add +4.1% |
| DFCF Dimensional Core Fixed Inc. | 10.74% | 640,180 | $27.1M | Add +3.4% |
| JMBS Janus Henderson Mortg Backed | 6.01% | 335,723 | $15.1M | Add +5.6% |
| DFAT Dimensional US Target Value | 5.02% | 234,148 | $12.6M | Add +4.4% |
| VNLA Janus Henderson Short Durati | 3.98% | 203,800 | $10.0M | Add +0.5% |
| BUFZ FT Vest Laddered Moderate Bu | 2.94% | 297,515 | $7.4M | Add +69.7% |
| XLF SS Financial Select Sector | 2.27% | 109,237 | $5.7M | Add +2.3% |
| XLI SS Industrial Select Sector | 2.19% | 37,472 | $5.5M | Add +3.7% |
| MSFT Microsoft Corp. | 1.72% | 8,730 | $4.3M | Add +1.4% |
| NVDA Nvidia Corp. | 1.62% | 25,783 | $4.1M | Reduce -0.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.54% | 7,989 | $3.9M | Add +18.9% |
| AAPL Apple Inc. | 1.43% | 17,530 | $3.6M | Add +9.3% |
| XLE SS Energy Select Sector | 1.38% | 40,949 | $3.5M | Add +4.7% |
| AMZN Amazon.com Inc. | 0.94% | 10,765 | $2.4M | Reduce -1.4% |
| JPST JPMorgan Ultra-Short Income | 0.82% | 40,909 | $2.1M | Add +7.5% |
| GOOG Alphabet Inc. Class C | 0.59% | 8,434 | $1.5M | Add +0.1% |
| FBND Fidelity Total Bond ETF | 0.56% | 30,593 | $1.4M | Add +120.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.47% | 1,921 | $1.2M | Add +11.6% |
| DFAC Dimensional US Core Equity 2 | 0.46% | 32,658 | $1.2M | Add +0.3% |
| META Meta Platforms Inc. Class A | 0.46% | 1,574 | $1.2M | Add +2.3% |
| XOM Exxon Mobil Corp. | 0.45% | 10,430 | $1.1M | Reduce -1.0% |
| JPM JPMorgan Chase & Co. | 0.42% | 3,662 | $1.1M | Add +6.1% |
| TMP Tompkins Financial Corp. | 0.40% | 16,132 | $1.0M | Add +0.0% |
| TSLA Tesla Inc. | 0.36% | 2,882 | $916K | Reduce -1.6% |
| AVGO Broadcom Inc. | 0.35% | 3,203 | $883K | Add +3.9% |
| JAAA Janus Henderson Aaa Clo ETF | 0.34% | 16,901 | $858K | Add +1.4% |
| CSCO Cisco Systems Inc. | 0.31% | 11,185 | $776K | Add +0.8% |
| COST Costco Wholesale Corp. | 0.31% | 783 | $775K | Add +0.3% |
| C Citigroup Inc. | 0.27% | 8,096 | $689K | Add +644.1% |
| DFAX Dimensional World Ex US Core | 0.27% | 22,903 | $673K | Add +1.3% |
| JNJ Johnson & Johnson | 0.26% | 4,344 | $664K | Reduce -2.7% |
| KO The Coca-Cola Co. | 0.26% | 9,210 | $652K | Reduce -0.9% |
| PAYX Paychex Inc. | 0.25% | 4,248 | $618K | Reduce -6.2% |
| FLOT iShares Floating Rate Bond E | 0.24% | 11,808 | $602K | Reduce -3.4% |
| BA The Boeing Co. | 0.24% | 2,864 | $600K | Reduce -2.5% |
| MCD McDonald's Corp. | 0.23% | 1,966 | $574K | Reduce -5.0% |
| LLY Eli Lilly & Co. | 0.23% | 732 | $571K | Add +1.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.23% | 12,034 | $569K | Reduce -3.6% |
| VIG Vanguard Dividend Apprec ETF | 0.23% | 2,774 | $568K | No change |
| MA Mastercard Inc. Class A | 0.23% | 1,008 | $567K | Reduce -1.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.22% | 1,003 | $553K | Reduce -1.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.22% | 1,861 | $549K | Add +1.6% |
| MU Micron Technology Inc. | 0.20% | 4,167 | $514K | Add +75.6% |
| ETN Eaton Corp. PLC | 0.20% | 1,407 | $502K | Reduce -8.0% |
| CAT Caterpillar Inc. | 0.20% | 1,281 | $497K | Reduce -4.0% |
| NFLX Netflix Inc. | 0.20% | 368 | $493K | Add +1.9% |
| MDY State Street SPDR S&P Midcap | 0.19% | 846 | $479K | Add +7.9% |
| V Visa Inc. Class A | 0.19% | 1,348 | $479K | Add +3.1% |
| IWM iShares Russell 2000 ETF | 0.19% | 2,213 | $478K | Add +8.1% |
| GS Goldman Sachs Group Inc. | 0.18% | 656 | $464K | Reduce -6.8% |
| SO The Southern Co. | 0.18% | 4,954 | $455K | Reduce -2.4% |
| CMG Chipotle Mexican Grill Inc. | 0.17% | 7,763 | $436K | Reduce -2.0% |
| FTEC Fidelity MSCI Info Tech Indx | 0.17% | 2,111 | $416K | Add +0.1% |
| BX Blackstone Inc. | 0.16% | 2,755 | $412K | Reduce -3.4% |
| HD Home Depot Inc. | 0.16% | 1,115 | $409K | Reduce -2.1% |
| WMT Walmart Inc. | 0.16% | 4,180 | $409K | Reduce -1.4% |
| BBY Best Buy Co. Inc. | 0.15% | 5,788 | $389K | Add +1.5% |
| PG The Procter & Gamble Co. | 0.15% | 2,380 | $379K | Add +1.5% |
| XLV SS Health Care Select Sector | 0.15% | 2,755 | $371K | Add +9.5% |
| RTX RTX Corp. | 0.15% | 2,529 | $369K | Add +7.1% |
| ORCL Oracle Corp. | 0.15% | 1,680 | $367K | Add +5.1% |
| WM Waste Management Inc. | 0.14% | 1,567 | $358K | Reduce -7.3% |
| RDVY First Trust Rising Dividend | 0.14% | 5,659 | $355K | Add +977.9% |
| VIGI Vanguard Int Div App Indx FD | 0.13% | 3,579 | $323K | Add +0.6% |
| USB US Bancorp | 0.13% | 6,978 | $316K | Reduce -11.4% |
| AGG iShares Core U.S. Aggregate | 0.12% | 3,148 | $312K | Add +4.4% |
| IDXX Idexx Laboratories Inc. | 0.12% | 562 | $301K | Add +3.9% |
| MRK Merck & Co. Inc. | 0.12% | 3,709 | $294K | Reduce -4.5% |
| AMGN Amgen Inc. | 0.11% | 1,035 | $289K | Reduce -5.0% |
| PKG Packaging Corp. of America | 0.11% | 1,490 | $281K | Reduce -3.7% |
| IJH iShares Core S&P Midcap ETF | 0.11% | 4,461 | $277K | Reduce -34.5% |
| CVX Chevron Corp. | 0.11% | 1,922 | $275K | Add +11.3% |
| VGT Vanguard Info Tech ETF | 0.10% | 399 | $265K | Add +0.8% |
| WFC Wells Fargo & Co. | 0.10% | 3,287 | $263K | Reduce -2.5% |
| ABBV Abbvie Inc. | 0.10% | 1,403 | $260K | Add +1.4% |
| LNT Alliant Energy Corp. | 0.10% | 4,150 | $251K | Reduce -8.1% |
| PSA Public Storage | 0.10% | 851 | $250K | Reduce -11.6% |
| NSC Norfolk Southern Corp. | 0.10% | 975 | $249K | Add +0.6% |
| PRU Prudential Financial Inc. | 0.10% | 2,297 | $247K | Reduce -8.8% |
| DFUV Dimensional US Marketwide Va | 0.10% | 5,804 | $245K | Add +0.5% |
| MS Morgan Stanley | 0.10% | 1,742 | $245K | Add +0.7% |
| PLTR Palantir Technologies Inc. Class A | 0.10% | 1,761 | $240K | Add +2.2% |
| GOOGL Alphabet Inc. Class A | 0.09% | 1,339 | $236K | Add +7.6% |
| IVV iShares Core S&P 500 ETF | 0.09% | 375 | $233K | Add +1.1% |
| CRM Salesforce Inc. | 0.09% | 851 | $232K | Add +0.6% |
| GE General Electric filed as GE AEROSPACE | 0.09% | 890 | $229K | Add +1.6% |
| CB Chubb Ltd. | 0.09% | 784 | $227K | Reduce -6.8% |
| ZBH Zimmer Biomet Holdings Inc. | 0.09% | 2,451 | $224K | Reduce -1.8% |
| ED Consolidated Edison Inc. | 0.09% | 2,224 | $223K | Reduce -8.4% |
| PEP Pepsico Inc. | 0.09% | 1,662 | $219K | Add +6.7% |
| ELV Elevance Health Inc. | 0.09% | 558 | $217K | Add +1.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.09% | 1,745 | $216K | Reduce -4.5% |
| DVY iShares Select Dividend ETF | 0.08% | 1,544 | $205K | Add +0.4% |
| UNH Unitedhealth Group Inc. | 0.08% | 650 | $203K | Reduce -10.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.08% | 666 | $203K | No change |
| VST Vistra Corp. | 0.08% | 999 | $194K | Reduce -18.6% |
| ISRG Intuitive Surgical Inc. | 0.08% | 354 | $192K | Reduce -6.3% |
| INTU Intuit Inc. | 0.08% | 243 | $191K | Reduce -0.4% |
| NOW ServiceNow Inc. | 0.08% | 186 | $191K | Reduce -10.6% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $373 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 18 | $373 | New |
Total filed on the 13F, all lines: $251.9M.
Portfolio Sells Q1 2025 → Q2 2025
| XOM Exxon Mobil Corp. | Reduce -1.0% | 0.45% | −0.11 |
| UNH Unitedhealth Group Inc. | Reduce -10.7% | 0.08% | −0.09 |
| IJH iShares Core S&P Midcap ETF | Reduce -34.5% | 0.11% | −0.07 |
| JNJ Johnson & Johnson | Reduce -2.7% | 0.26% | −0.06 |
| PAYX Paychex Inc. | Reduce -6.2% | 0.25% | −0.06 |
| MCD McDonald's Corp. | Reduce -5.0% | 0.23% | −0.06 |
| TROW T Rowe Price Group Inc. | Reduce -86.7% | 0.01% | −0.05 |
| DFS Discover Financial Services | Sold out | 0.00% | −0.04 |
| MRK Merck & Co. Inc. | Reduce -4.5% | 0.12% | −0.04 |
| FLOT iShares Floating Rate Bond E | Reduce -3.4% | 0.24% | −0.04 |
| ZBH Zimmer Biomet Holdings Inc. | Reduce -1.8% | 0.09% | −0.04 |
| KO The Coca-Cola Co. | Reduce -0.9% | 0.26% | −0.04 |
| AMGN Amgen Inc. | Reduce -5.0% | 0.11% | −0.04 |
| BMY Bristol-Myers Squibb Co. | Reduce -24.1% | 0.04% | −0.03 |
| WM Waste Management Inc. | Reduce -7.3% | 0.14% | −0.03 |
| TDIV FT Nasdaq Tech DVD Index FD | Reduce -49.8% | 0.04% | −0.03 |
| ED Consolidated Edison Inc. | Reduce -8.4% | 0.09% | −0.03 |
| LNT Alliant Energy Corp. | Reduce -8.1% | 0.10% | −0.03 |
| PSA Public Storage | Reduce -11.6% | 0.10% | −0.03 |
| MDT Medtronic PLC | Reduce -44.2% | 0.03% | −0.03 |
| PRU Prudential Financial Inc. | Reduce -8.8% | 0.10% | −0.03 |
| SO The Southern Co. | Reduce -2.4% | 0.18% | −0.03 |
| MA Mastercard Inc. Class A | Reduce -1.9% | 0.23% | −0.02 |
| PKG Packaging Corp. of America | Reduce -3.7% | 0.11% | −0.02 |
| HD Home Depot Inc. | Reduce -2.1% | 0.16% | −0.02 |
| CB Chubb Ltd. | Reduce -6.8% | 0.09% | −0.02 |
| USB US Bancorp | Reduce -11.4% | 0.13% | −0.02 |
| UNP Union Pacific Corp. | Reduce -18.7% | 0.05% | −0.02 |
| STZ Constellation Brands Inc. Class A | Reduce -5.5% | 0.06% | −0.02 |
| TMO Thermo Fisher Scientific Inc. | Reduce -5.1% | 0.04% | −0.02 |
| PPG PPG Industries Inc. | Reduce -49.4% | 0.01% | −0.02 |
| LYB Lyondellbasell Indu Class A | Reduce -10.9% | 0.03% | −0.02 |
| UPS United Parcel Service Class B | Reduce -9.2% | 0.04% | −0.01 |
| DOW Dow Inc. | Reduce -14.4% | 0.02% | −0.01 |
| IWD iShares Russell 1000 Value E | Reduce -59.9% | 0.01% | −0.01 |
| BX Blackstone Inc. | Reduce -3.4% | 0.16% | −0.01 |
| FISV Fiserv Inc. | Reduce -5.6% | 0.02% | −0.01 |
| ENB Enbridge Inc. | Reduce -53.1% | 0.01% | −0.01 |
| ZTS Zoetis Inc. | Reduce -13.4% | 0.03% | −0.01 |
| SHEL Shell PLC-ADR | Sold out | 0.00% | −0.01 |
| SBUX Starbucks Corp. | Reduce -0.1% | 0.06% | −0.01 |
| ET Energy Transfer LP | Reduce -39.0% | 0.01% | −0.01 |
| KNSL Kinsale Capital Group Inc. | Reduce -24.7% | 0.02% | −0.01 |
| DVN Devon Energy Corp. | Reduce -30.1% | 0.01% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Reduce -71.2% | 0.00% | −0.01 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -57.2% | 0.01% | −0.01 |
| NEE Nextera Energy Inc. | Reduce -4.0% | 0.05% | −0.01 |
| TGT Target Corp. | Reduce -3.3% | 0.04% | −0.01 |
| BP BP PLC-Spons ADR | Reduce -98.4% | 0.00% | −0.01 |
| APD Air Products & Chemicals Inc. | Reduce -11.7% | 0.03% | −0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| VUG Vanguard Mrngstar GR ETF-Sui | Add +4.2% | 15.02% | +1.45 |
| BUFZ FT Vest Laddered Moderate Bu | Add +69.7% | 2.94% | +1.12 |
| MSFT Microsoft Corp. | Add +1.4% | 1.72% | +0.30 |
| FBND Fidelity Total Bond ETF | Add +120.7% | 0.56% | +0.28 |
| C Citigroup Inc. | Add +644.1% | 0.27% | +0.24 |
| RDVY First Trust Rising Dividend | Add +977.9% | 0.14% | +0.13 |
| AVGO Broadcom Inc. | Add +3.9% | 0.35% | +0.12 |
| MU Micron Technology Inc. | Add +75.6% | 0.20% | +0.11 |
| XLI SS Industrial Select Sector | Add +3.7% | 2.19% | +0.10 |
| META Meta Platforms Inc. Class A | Add +2.3% | 0.46% | +0.07 |
| VBIL Vanguard 0-3M T-Bill ETF | New | 0.06% | +0.06 |
| COF Capital One Financial Corp. | Add +237.3% | 0.07% | +0.05 |
| JPM JPMorgan Chase & Co. | Add +6.1% | 0.42% | +0.05 |
| ORCL Oracle Corp. | Add +5.1% | 0.15% | +0.05 |
| NFLX Netflix Inc. | Add +1.9% | 0.20% | +0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +11.6% | 0.47% | +0.05 |
| PLTR Palantir Technologies Inc. Class A | Add +2.2% | 0.10% | +0.03 |
| EMN Eastman Chemical Co. | Add +257.1% | 0.04% | +0.03 |
| GEV GE Vernova Inc. | Add +13.0% | 0.06% | +0.02 |
| IDXX Idexx Laboratories Inc. | Add +3.9% | 0.12% | +0.02 |
| MTZ Mastec Inc. | Add +24.9% | 0.05% | +0.02 |
| IBM Intl Business Machines Corp. | Add +1.6% | 0.22% | +0.02 |
| FTEC Fidelity MSCI Info Tech Indx | Add +0.1% | 0.17% | +0.02 |
| AMAT Applied Materials Inc. | Add +25.7% | 0.05% | +0.01 |
| AMD Advanced Micro Devices | Add +4.2% | 0.06% | +0.01 |
| GE General Electric | Add +1.6% | 0.09% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +0.1% | 0.59% | +0.01 |
| XLK SS Technology Select Sector | New | 0.01% | +0.01 |
| APH Amphenol Corp. Class A | Add +9.3% | 0.03% | +0.01 |
| VGT Vanguard Info Tech ETF | Add +0.8% | 0.10% | +0.01 |
| AXON Axon Enterprise Inc. | Add +2.1% | 0.03% | +0.01 |
| IWM iShares Russell 2000 ETF | Add +8.1% | 0.19% | +0.01 |
| CP Canadian Pacific Kansas City | New | 0.01% | +0.01 |
| XAR SS SPDR S&P Aerospace Def | Add +18.9% | 0.03% | +0.01 |
| GOOGL Alphabet Inc. Class A | Add +7.6% | 0.09% | +0.01 |
| CEG Constellation Energy | Add +1.4% | 0.03% | +0.01 |
| UBER Uber Technologies Inc. | Add +1.0% | 0.06% | +0.01 |
| RTX RTX Corp. | Add +7.1% | 0.15% | +0.01 |
| WEC WEC Energy Group Inc. | Add +151.3% | 0.02% | +0.01 |
| MS Morgan Stanley | Add +0.7% | 0.10% | +0.01 |
| KMB Kimberly-Clark Corp. | Add +100.0% | 0.02% | +0.01 |
| BKNG Booking Holdings Inc. | Add +5.0% | 0.05% | +0.01 |
| RNST Renasant Corp. | Add +25550.0% | 0.01% | +0.01 |
| FIX Comfort Systems USA Inc. | Add +5.1% | 0.02% | +0.01 |
| IYF iShares US Financials ETF | Add +60.4% | 0.02% | +0.01 |
| AUB Atlantic Union Bankshares Co. | Add +1764.3% | 0.01% | +0.01 |
| CRDO Credo Technology Group Holdi | Add +15.8% | 0.01% | +0.01 |
| RCL Royal Caribbean Cruises Ltd. | Add +1.8% | 0.02% | +0.01 |
| ANET Arista Networks Inc. | Add +1.1% | 0.04% | +0.01 |
| HST Host Hotels & Resorts Inc. | Add +1308.1% | 0.01% | +0.01 |
Notes & Other Activity Q1 2025 → Q2 2025
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | New | 18 | $373 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 103 | $355.3M | VUG, RDVY, VCRB, VTV, FBND |
| Q1 2026 | 94 | $283.7M | VUG, RDVY, VTV, VCRB, BUFZ |
| Q4 2025 | 98 | $280.3M | VUG, RDVY, VTV, VCRB, BUFZ |
| Q3 2025 | 1,525 | $278.8M | VUG, VTV, VCRB, JMBS, FBND |
| Q2 2025 | 1,537 | $251.9M | VUG, VTV, DFCF, JMBS, DFAT |
| Q1 2025 | 1,500 | $226.3M | VTV, VUG, DFCF, JMBS, DFAT |
| Q4 2024 | 1,117 | $207.9M | VTV, VUG, DFCF, JMBS, VNLA |
| Q3 2024 | 1,232 | $208.7M | VTV, VUG, DFCF, JMBS, VNLA |
| Q2 2024 | 1,238 | $188.7M | VTV, VUG, DFCF, JMBS, VNLA |
| Q1 2024 | 1,264 | $187.7M | VUG, VTV, DFCF, JMBS, VNLA |