Rise Advisors, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 7, 2025), Rise Advisors, LLC reported 1,117 stock positions worth $207.9 million. Its top holding was Vanguard Mrngstr Val ETF-Aui (VTV) at 14.1% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 13.8%) and Dimensional Core Fixed (DFCF, 11.6%). Compared with Q3 2024, it opened 13 new positions, sold out of 128, added to 510 and reduced 250. The biggest buy was Vanguard Mrngstar GR ETF-Sui (VUG, shares +4%) and the biggest sale Janus Henderson Short Durati (VNLA, shares −14%).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0001831316
- Portfolio Value
- $207.9M (Q4 2024)
- SEC Filing
- 0001831316-25-000001 ↗ filed Jan 7, 2025
Holdings Value
Holdings 1,117 stocks · $207.9M
| VTV Vanguard Mrngstr Val ETF-Aui | 14.09% | 173,019 | $29.3M | Add +6.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 13.80% | 69,909 | $28.7M | Add +3.8% |
| DFCF Dimensional Core Fixed Inc. | 11.59% | 583,897 | $24.1M | Add +10.7% |
| JMBS Janus Henderson Mortg Backed | 6.21% | 292,300 | $12.9M | Reduce -3.0% |
| VNLA Janus Henderson Short Durati | 4.66% | 197,995 | $9.7M | Reduce -13.5% |
| DFAT Dimensional US Target Value | 4.23% | 158,034 | $8.8M | Reduce -0.6% |
| XLF SS Financial Select Sector | 2.53% | 108,900 | $5.3M | Reduce -5.4% |
| XLI SS Industrial Select Sector | 2.30% | 36,367 | $4.8M | Reduce -1.0% |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | 1.80% | 122,855 | $3.7M | Reduce -6.6% |
| PYPL PayPal Holdings Inc. | 1.63% | 39,725 | $3.4M | Reduce -17.7% |
| NVDA Nvidia Corp. | 1.46% | 22,537 | $3.0M | Reduce -6.6% |
| MSFT Microsoft Corp. | 1.05% | 5,186 | $2.2M | Reduce -0.4% |
| AMZN Amazon.com Inc. | 1.01% | 9,536 | $2.1M | Add +0.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.85% | 3,878 | $1.8M | Add +0.2% |
| JPST JPMorgan Ultra-Short Income | 0.77% | 31,717 | $1.6M | Add +18.2% |
| GOOG Alphabet Inc. Class C | 0.74% | 8,124 | $1.5M | Reduce -0.8% |
| DFAC Dimensional US Core Equity 2 | 0.54% | 32,480 | $1.1M | Add +0.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.53% | 2,141 | $1.1M | Add +0.6% |
| XOM Exxon Mobil Corp. | 0.53% | 10,156 | $1.1M | Reduce -0.3% |
| TMP Tompkins Financial Corp. | 0.52% | 15,804 | $1.1M | Reduce -0.1% |
| AAPL Apple Inc. | 0.51% | 4,254 | $1.1M | Reduce -4.5% |
| TSLA Tesla Inc. | 0.50% | 2,598 | $1.0M | Reduce -2.0% |
| JAAA Janus Henderson Aaa Clo ETF | 0.49% | 20,174 | $1.0M | Add +2.1% |
| META Meta Platforms Inc. Class A | 0.38% | 1,364 | $799K | Reduce -0.6% |
| JPM JPMorgan Chase & Co. | 0.38% | 3,256 | $780K | Add +2.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.36% | 1,290 | $756K | Add +13.9% |
| PAYX Paychex Inc. | 0.33% | 4,903 | $687K | Reduce -7.8% |
| COST Costco Wholesale Corp. | 0.33% | 742 | $680K | Reduce -2.2% |
| FLOT iShares Floating Rate Bond E | 0.31% | 12,669 | $645K | Reduce -2.7% |
| FBND Fidelity Total Bond ETF | 0.30% | 13,982 | $627K | Add +1.0% |
| CSCO Cisco Systems Inc. | 0.28% | 9,911 | $587K | Reduce -3.9% |
| IJH iShares Core S&P Midcap ETF | 0.27% | 9,057 | $564K | Reduce -8.9% |
| DFAX Dimensional World Ex US Core | 0.27% | 22,561 | $561K | Add +0.9% |
| ETN Eaton Corp. PLC | 0.27% | 1,668 | $553K | Reduce -4.1% |
| AVGO Broadcom Inc. | 0.26% | 2,335 | $541K | Add +3.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.26% | 12,232 | $538K | Reduce -0.4% |
| MCD McDonald's Corp. | 0.26% | 1,829 | $530K | Reduce -9.6% |
| CAT Caterpillar Inc. | 0.25% | 1,435 | $521K | Reduce -3.6% |
| MA Mastercard Inc. Class A | 0.25% | 974 | $513K | Reduce -0.9% |
| LLY Eli Lilly & Co. | 0.25% | 660 | $510K | Add +1.1% |
| BA The Boeing Co. | 0.24% | 2,834 | $502K | Add +0.1% |
| BX Blackstone Inc. | 0.23% | 2,814 | $485K | Reduce -7.4% |
| CMG Chipotle Mexican Grill Inc. | 0.23% | 7,868 | $474K | Reduce -1.3% |
| SO The Southern Co. | 0.23% | 5,730 | $472K | Reduce -0.7% |
| VIG Vanguard Dividend Apprec ETF | 0.22% | 2,354 | $461K | Add +0.9% |
| MRK Merck & Co. Inc. | 0.22% | 4,608 | $458K | Reduce -9.6% |
| KO The Coca-Cola Co. | 0.22% | 7,306 | $455K | Reduce -5.9% |
| JNJ Johnson & Johnson | 0.22% | 3,098 | $448K | Reduce -1.1% |
| USB US Bancorp | 0.21% | 9,147 | $438K | Reduce -1.4% |
| HD Home Depot Inc. | 0.20% | 1,094 | $426K | Reduce -12.3% |
| IWM iShares Russell 2000 ETF | 0.20% | 1,919 | $424K | Reduce -3.5% |
| GS Goldman Sachs Group Inc. | 0.19% | 684 | $392K | Reduce -2.0% |
| FTEC Fidelity MSCI Info Tech Indx | 0.19% | 2,105 | $389K | Reduce -30.7% |
| MDY State Street SPDR S&P Midcap | 0.19% | 681 | $388K | Add +6.6% |
| WM Waste Management Inc. | 0.19% | 1,920 | $387K | Reduce -5.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.18% | 1,742 | $383K | Reduce -1.8% |
| PKG Packaging Corp. of America | 0.18% | 1,699 | $383K | Reduce -3.9% |
| PRU Prudential Financial Inc. | 0.18% | 3,115 | $369K | Reduce -5.5% |
| PSA Public Storage | 0.17% | 1,165 | $349K | Reduce -8.6% |
| WMT Walmart Inc. | 0.17% | 3,815 | $345K | Reduce -4.5% |
| AGG iShares Core U.S. Aggregate | 0.16% | 3,340 | $324K | Reduce -6.9% |
| UNH Unitedhealth Group Inc. | 0.16% | 638 | $323K | Reduce -0.2% |
| XLV SS Health Care Select Sector | 0.15% | 2,286 | $315K | Add +46.3% |
| LNT Alliant Energy Corp. | 0.15% | 5,274 | $312K | Reduce -4.6% |
| V Visa Inc. Class A | 0.15% | 956 | $302K | Add +0.8% |
| NFLX Netflix Inc. | 0.14% | 337 | $300K | Reduce -2.9% |
| ED Consolidated Edison Inc. | 0.14% | 3,250 | $290K | Reduce -4.6% |
| VIGI Vanguard Int Div App Indx FD | 0.14% | 3,535 | $283K | Add +0.3% |
| PG The Procter & Gamble Co. | 0.13% | 1,655 | $278K | Reduce -22.4% |
| RTX RTX Corp. | 0.13% | 2,333 | $270K | Reduce -0.2% |
| CRM Salesforce Inc. | 0.13% | 794 | $266K | Reduce -3.9% |
| ZBH Zimmer Biomet Holdings Inc. | 0.13% | 2,506 | $265K | Add +0.2% |
| VST Vistra Corp. | 0.12% | 1,855 | $256K | Reduce -0.6% |
| ORCL Oracle Corp. | 0.12% | 1,485 | $248K | Add +1.5% |
| DFUV Dimensional US Marketwide Va | 0.11% | 5,754 | $235K | Add +0.4% |
| NOW ServiceNow Inc. | 0.11% | 221 | $234K | Add +0.5% |
| WFC Wells Fargo & Co. | 0.11% | 3,320 | $233K | Add +0.5% |
| ABBV Abbvie Inc. | 0.11% | 1,288 | $229K | Add +1.7% |
| CVX Chevron Corp. | 0.11% | 1,577 | $228K | Add +1.5% |
| IDXX Idexx Laboratories Inc. | 0.11% | 543 | $224K | Reduce -3.9% |
| CB Chubb Ltd. | 0.11% | 804 | $222K | Add +0.4% |
| MS Morgan Stanley | 0.11% | 1,744 | $219K | Reduce -2.7% |
| DVY iShares Select Dividend ETF | 0.10% | 1,597 | $210K | Reduce -4.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.10% | 1,853 | $206K | No change |
| IXUS iShares Core Intl Stock ETF | 0.10% | 3,072 | $203K | Reduce -35.2% |
| LYB Lyondellbasell Indu Class A | 0.10% | 2,732 | $203K | Reduce -4.4% |
| STZ Constellation Brands Inc. Class A | 0.10% | 906 | $200K | Reduce -11.9% |
| IVV iShares Core S&P 500 ETF | 0.09% | 333 | $196K | Reduce -6.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.09% | 671 | $194K | Add +0.6% |
| KHC The Kraft Heinz Co. | 0.09% | 6,177 | $190K | Reduce -4.8% |
| MU Micron Technology Inc. | 0.09% | 2,253 | $190K | Reduce -0.6% |
| ISRG Intuitive Surgical Inc. | 0.09% | 358 | $187K | Add +0.8% |
| PEP Pepsico Inc. | 0.09% | 1,225 | $186K | Add +10.2% |
| IEFA iShares Core MSCI Eafe ETF | 0.08% | 2,482 | $174K | Reduce -15.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.08% | 658 | $174K | Reduce -0.5% |
| TDIV FT Nasdaq Tech DVD Index FD | 0.08% | 2,200 | $173K | Add +0.6% |
| ADBE Adobe Inc. | 0.08% | 383 | $170K | Add +1.6% |
| LOW Lowe's Cos Inc. | 0.08% | 639 | $158K | Reduce -3.2% |
| AFL Aflac Inc. | 0.07% | 1,491 | $154K | Reduce -6.0% |
| AZN Astrazeneca PLC-Spons ADR | 0.07% | 2,316 | $152K | No change |
Portfolio Sells Q3 2024 → Q4 2024
| VNLA Janus Henderson Short Durati | Reduce -13.5% | 4.66% | −0.72 |
| JMBS Janus Henderson Mortg Backed | Reduce -3.0% | 6.21% | −0.53 |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | Reduce -6.6% | 1.80% | −0.28 |
| PYPL PayPal Holdings Inc. | Reduce -17.7% | 1.63% | −0.17 |
| XLI SS Industrial Select Sector | Reduce -1.0% | 2.30% | −0.08 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -64.4% | 0.04% | −0.07 |
| IXUS iShares Core Intl Stock ETF | Reduce -35.2% | 0.10% | −0.07 |
| FTEC Fidelity MSCI Info Tech Indx | Reduce -30.7% | 0.19% | −0.07 |
| MRK Merck & Co. Inc. | Reduce -9.6% | 0.22% | −0.06 |
| DOW Dow Inc. | Reduce -24.3% | 0.07% | −0.05 |
| PSA Public Storage | Reduce -8.6% | 0.17% | −0.05 |
| KO The Coca-Cola Co. | Reduce -5.9% | 0.22% | −0.05 |
| XOM Exxon Mobil Corp. | Reduce -0.3% | 0.53% | −0.05 |
| PG The Procter & Gamble Co. | Reduce -22.4% | 0.13% | −0.04 |
| MCD McDonald's Corp. | Reduce -9.6% | 0.26% | −0.04 |
| HD Home Depot Inc. | Reduce -12.3% | 0.20% | −0.04 |
| LYB Lyondellbasell Indu Class A | Reduce -4.4% | 0.10% | −0.03 |
| AMGN Amgen Inc. | Reduce -17.1% | 0.06% | −0.03 |
| STZ Constellation Brands Inc. Class A | Reduce -11.9% | 0.10% | −0.03 |
| ED Consolidated Edison Inc. | Reduce -4.6% | 0.14% | −0.03 |
| IDXX Idexx Laboratories Inc. | Reduce -3.9% | 0.11% | −0.03 |
| CAT Caterpillar Inc. | Reduce -3.6% | 0.25% | −0.03 |
| JNJ Johnson & Johnson | Reduce -1.1% | 0.22% | −0.03 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -15.5% | 0.08% | −0.03 |
| UPS United Parcel Service Class B | Reduce -22.3% | 0.07% | −0.03 |
| IJH iShares Core S&P Midcap ETF | Reduce -8.9% | 0.27% | −0.03 |
| UNH Unitedhealth Group Inc. | Reduce -0.2% | 0.16% | −0.02 |
| MELI MercadoLibre Inc. | Reduce -68.8% | 0.01% | −0.02 |
| MSFT Microsoft Corp. | Reduce -0.4% | 1.05% | −0.02 |
| SO The Southern Co. | Reduce -0.7% | 0.23% | −0.02 |
| DKNG Draftkings Inc. Class A | Reduce -42.0% | 0.03% | −0.02 |
| MU Micron Technology Inc. | Reduce -0.6% | 0.09% | −0.02 |
| ANET Arista Networks Inc. | Reduce -42.0% | 0.04% | −0.02 |
| AMD Advanced Micro Devices | Reduce -2.9% | 0.05% | −0.02 |
| TGT Target Corp. | Reduce -9.7% | 0.07% | −0.02 |
| DBRG Digitalbridge Group Inc. | Reduce -65.3% | 0.01% | −0.02 |
| AGG iShares Core U.S. Aggregate | Reduce -6.9% | 0.16% | −0.02 |
| KHC The Kraft Heinz Co. | Reduce -4.8% | 0.09% | −0.02 |
| GD General Dynamics Corp. | Reduce -8.1% | 0.07% | −0.02 |
| WM Waste Management Inc. | Reduce -5.8% | 0.19% | −0.02 |
| IXG iShares Global Financials Et | Sold out | 0.00% | −0.02 |
| ZTS Zoetis Inc. | Reduce -11.6% | 0.04% | −0.02 |
| TLT iShares 20+ Year Treasury BD | Reduce -35.1% | 0.02% | −0.01 |
| UNP Union Pacific Corp. | Reduce -10.3% | 0.07% | −0.01 |
| PRU Prudential Financial Inc. | Reduce -5.5% | 0.18% | −0.01 |
| INTC Intel Corp. | Reduce -28.9% | 0.02% | −0.01 |
| FBTC Fidelity Wise Origin Bitcoin | Sold out | 0.00% | −0.01 |
| TMO Thermo Fisher Scientific Inc. | Reduce -1.9% | 0.06% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -10.6% | 0.05% | −0.01 |
| ASML ASML Holding NV-NY Reg SHS | Reduce -9.1% | 0.04% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| VUG Vanguard Mrngstar GR ETF-Sui | Add +3.8% | 13.80% | +1.41 |
| DFCF Dimensional Core Fixed Inc. | Add +10.7% | 11.59% | +0.68 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +6.6% | 14.09% | +0.51 |
| AMZN Amazon.com Inc. | Add +0.0% | 1.01% | +0.15 |
| JPST JPMorgan Ultra-Short Income | Add +18.2% | 0.77% | +0.12 |
| AVGO Broadcom Inc. | Add +3.0% | 0.26% | +0.07 |
| JPM JPMorgan Chase & Co. | Add +2.3% | 0.38% | +0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +13.9% | 0.36% | +0.05 |
| XLV SS Health Care Select Sector | Add +46.3% | 0.15% | +0.04 |
| BA The Boeing Co. | Add +0.1% | 0.24% | +0.04 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.6% | 0.53% | +0.03 |
| LRCX Lam Research Corp. | New | 0.03% | +0.03 |
| WFC Wells Fargo & Co. | Add +0.5% | 0.11% | +0.02 |
| V Visa Inc. Class A | Add +0.8% | 0.15% | +0.02 |
| NOW ServiceNow Inc. | Add +0.5% | 0.11% | +0.02 |
| JSI JH Securitized Income ETF | New | 0.02% | +0.02 |
| LULU Lululemon Athletica Inc. | Add +0.4% | 0.05% | +0.01 |
| EXE Expand Energy Corp. | New | 0.01% | +0.01 |
| MDY State Street SPDR S&P Midcap | Add +6.6% | 0.19% | +0.01 |
| GM General Motors Co. | Add +0.2% | 0.06% | +0.01 |
| JAAA Janus Henderson Aaa Clo ETF | Add +2.1% | 0.49% | +0.01 |
| DECK Deckers Outdoor Corp. | Add +0.5% | 0.04% | +0.01 |
| DFAC Dimensional US Core Equity 2 | Add +0.3% | 0.54% | +0.01 |
| SW Smurfit Westrock PLC | New | 0.01% | +0.01 |
| SCHX Schwab US Large-Cap ETF | Add +86.5% | 0.02% | +0.01 |
| LIN Linde PLC | Add +29.2% | 0.06% | +0.01 |
| ISRG Intuitive Surgical Inc. | Add +0.8% | 0.09% | +0.01 |
| COP Conocophillips | Add +25.7% | 0.04% | +0.01 |
| WSM Williams-Sonoma Inc. | Add +0.3% | 0.03% | +0.01 |
| IBKR Interactive Brokers Gro Class A | Add +0.4% | 0.02% | +0.00 |
| VGT Vanguard Info Tech ETF | Add +1.3% | 0.07% | +0.00 |
| RCL Royal Caribbean Cruises Ltd. | Add +1.2% | 0.02% | +0.00 |
| FISV Fiserv Inc. | Add +0.6% | 0.03% | +0.00 |
| FHN First Horizon Corp. | Add +1.0% | 0.02% | +0.00 |
| LAD Lithia Motors Inc. | Add +0.5% | 0.03% | +0.00 |
| DAL Delta Air Lines Inc. | Add +0.3% | 0.02% | +0.00 |
| JEF Jefferies Financial Group Inc. | Add +0.5% | 0.02% | +0.00 |
| DTM DT Midstream Inc. | Add +0.9% | 0.02% | +0.00 |
| HON Honeywell International Inc. | Add +0.6% | 0.04% | +0.00 |
| LNG Cheniere Energy Inc. | Add +2.3% | 0.02% | +0.00 |
| FTNT Fortinet Inc. | Add +1.9% | 0.02% | +0.00 |
| ARES Ares Management Corp. Class A | Add +0.7% | 0.03% | +0.00 |
| COF Capital One Financial Corp. | Add +0.5% | 0.02% | +0.00 |
| CCL Carnival Corp. | Add +2.1% | 0.01% | +0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.6% | 0.09% | +0.00 |
| WMB Williams Cos Inc. | Add +0.8% | 0.02% | +0.00 |
| DKS Dick's Sporting Goods Inc. | Add +1.2% | 0.03% | +0.00 |
| TRGP Targa Resources Corp. | Add +2.3% | 0.02% | +0.00 |
| SUB iShares Short-Term National | Add +30.4% | 0.01% | +0.00 |
| MAR Marriott International Class A | Add +1.8% | 0.02% | +0.00 |
Notes & Other Activity Q3 2024 → Q4 2024
| GRNB Vaneck Green Bond ETF | GREEN BOND ETF | Reduce -100.0% | 0 | $0 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 103 | $355.3M | VUG, RDVY, VCRB, VTV, FBND |
| Q1 2026 | 94 | $283.7M | VUG, RDVY, VTV, VCRB, BUFZ |
| Q4 2025 | 98 | $280.3M | VUG, RDVY, VTV, VCRB, BUFZ |
| Q3 2025 | 1,525 | $278.8M | VUG, VTV, VCRB, JMBS, FBND |
| Q2 2025 | 1,537 | $251.9M | VUG, VTV, DFCF, JMBS, DFAT |
| Q1 2025 | 1,500 | $226.3M | VTV, VUG, DFCF, JMBS, DFAT |
| Q4 2024 | 1,117 | $207.9M | VTV, VUG, DFCF, JMBS, VNLA |
| Q3 2024 | 1,232 | $208.7M | VTV, VUG, DFCF, JMBS, VNLA |
| Q2 2024 | 1,238 | $188.7M | VTV, VUG, DFCF, JMBS, VNLA |
| Q1 2024 | 1,264 | $187.7M | VUG, VTV, DFCF, JMBS, VNLA |