Sigma Investment Counselors Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 25, 2024), Sigma Investment Counselors Inc. reported 194 stock positions worth $1.6 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 21.4% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 7.7%) and Vanguard Ftse Developed ETF (VEA, 5.8%). Compared with Q4 2023, it opened 9 new positions, sold out of 9, added to 63 and reduced 85. The biggest buy was a new position in iShares S&P 100 ETF (OEF) and the biggest sale an exit from iShares Ibonds Dec 2029 Term (IBDU).

Most Recent 13F
Q2 2026
Location
NORTHVILLE, MI
CIK
0001085163
Portfolio Value
$1.6B (Q1 2024)
SEC Filing
0001085146-24-002036 ↗ filed Apr 25, 2024

Holdings Value

0$500.0M$1.0B$1.5B$2.0B$2.5B Q1 2024: $1.6B $1.6B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.7B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.8B Q2 2025 Q3 2025: $1.9B Q3 2025 Q4 2025: $2.0B Q4 2025 Q1 2026: $1.9B Q1 2026 Q2 2026: $2.1B Q2 2026

Holdings 194 stocks · $1.6B

IVV iShares Core S&P 500 ETF 21.35% 630,586 $331.5M Reduce -1.0%
IJH iShares Core S&P Midcap ETF 7.71% 1,970,600 $119.7M Add +0.3%
VEA Vanguard Ftse Developed ETF 5.75% 1,779,700 $89.3M Add +0.4%
IJR iShares Core S&P Small-Cap E 4.17% 586,038 $64.8M Reduce -0.0%
STIP iShares 0-5 Year Tips Bond E 2.29% 356,966 $35.5M Add +1.7%
SJNK SS SPDR BB St Hi Yield ETF 2.27% 1,396,634 $35.2M Add +0.1%
IWB iShares Russell 1000 ETF 2.11% 113,833 $32.8M Reduce -0.9%
OEF iShares S&P 100 ETF 1.83% 1,237,262 $28.4M New
VWO Vanguard Ftse Emerging Marke 1.79% 665,289 $27.8M Reduce 0.0%
VTV Vanguard Mrngstr Val ETF-Aui 1.66% 158,106 $25.7M Add +3.9%
IBDT iShares Ibonds Dec 2028 ETF 1.62% 1,009,430 $25.1M Add +2.8%
IBDV iShares Ibonds Dec 2030 Corp. 1.60% 1,157,985 $24.8M Add +29.7%
IBDQ iShares Ibonds Dec 2025 Term 1.56% 976,169 $24.2M Add +0.5%
IBDP iShares Ibonds Dec 2024 Term 1.56% 965,869 $24.2M Reduce -1.9%
IBDR iShares Ibonds Dec 2026 Term 1.54% 1,001,495 $23.9M Add +4.2%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 1.53% 996,068 $23.7M Add +2.7%
IWR iShares Russell Mid-Cap ETF 1.47% 271,311 $22.8M Reduce -1.9%
MSFT Microsoft Corp. 1.43% 52,815 $22.2M Reduce -3.1%
IBDW iShares Ibonds Dec 2031 Corp. 1.42% 1,078,349 $22.1M Add +42.1%
AAPL Apple Inc. 1.42% 128,646 $22.1M Reduce -1.8%
NVDA Nvidia Corp. 1.31% 22,436 $20.3M Reduce -10.5%
IBDX iShares Ibonds Dec 2032 TC 1.29% 805,610 $20.0M Add +1241.5%
VTI VG Morningstar TS MKT ETF-US 1.22% 72,934 $19.0M Reduce -2.9%
IEFA iShares Core MSCI Eafe ETF 1.18% 247,471 $18.4M Reduce -1.3%
SNPS Synopsys Inc. 1.01% 27,491 $15.7M Reduce -1.3%
SYK Stryker Corp. 0.97% 42,011 $15.0M Reduce -0.9%
AMZN Amazon.com Inc. 0.93% 79,802 $14.4M Reduce -1.2%
IWM iShares Russell 2000 ETF 0.88% 64,805 $13.6M Reduce -1.3%
ARCC Ares Capital Corp. 0.77% 574,978 $12.0M Add +4876.0%
COST Costco Wholesale Corp. 0.75% 15,963 $11.7M Add +1.7%
JPM JPMorgan Chase & Co. 0.73% 56,315 $11.3M Reduce -0.9%
META Meta Platforms Inc. Class A 0.71% 22,854 $11.1M Reduce -1.1%
VYM Vanguard High DVD Yield ETF 0.66% 84,637 $10.2M Reduce -6.7%
CAT Caterpillar Inc. 0.61% 26,015 $9.5M Add +0.1%
IAU iShares Gold Trust 0.61% 223,672 $9.4M Add +1.4%
URI United Rentals Inc. 0.57% 12,330 $8.9M Reduce -0.3%
UPS United Parcel Service Class B 0.57% 59,697 $8.9M Reduce -0.1%
SPY SS SPDR S&P 500 ETF Trust-US 0.55% 16,398 $8.6M Reduce -1.1%
LOW Lowe's Cos Inc. 0.55% 33,648 $8.6M Reduce -1.8%
VCIT Vanguard Int-Term Corporate 0.54% 103,697 $8.3M Reduce -5.8%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.53% 80,652 $8.2M Reduce -0.5%
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO 0.52% 32,120 $8.0M Reduce -1.3%
VCSH Vanguard S/T Corp. Bond ETF 0.52% 103,771 $8.0M Reduce -11.0%
QQQ Invesco QQQ Trust Series 1 0.51% 17,900 $7.9M Add +13.0%
ROP Roper Technologies Inc. 0.51% 14,143 $7.9M Reduce -0.2%
ISRG Intuitive Surgical Inc. 0.49% 18,958 $7.6M Reduce -0.8%
UNH Unitedhealth Group Inc. 0.48% 15,128 $7.5M Reduce -2.4%
ABBV Abbvie Inc. 0.46% 39,139 $7.1M Reduce -2.8%
DHR Danaher Corp. 0.46% 28,452 $7.1M Reduce -0.2%
NUE Nucor Corp. 0.45% 34,981 $6.9M Add +0.5%
GOOGL Alphabet Inc. Class A 0.37% 37,692 $5.7M Reduce -0.0%
PG The Procter & Gamble Co. 0.35% 33,626 $5.5M Reduce -0.8%
IEMG iShares Core MSCI Emerging 0.35% 105,036 $5.4M Add +0.1%
SHYG iShares 0-5 YR HY Corp. Bond 0.34% 125,233 $5.3M Reduce -4.7%
SNA Snap-on Inc. 0.34% 17,864 $5.3M Add +1.2%
GS Goldman Sachs Group Inc. 0.33% 12,438 $5.2M Reduce -0.2%
VOO Vanguard S&P 500 ETF 0.32% 10,325 $5.0M Add +3.1%
XLE SS Energy Select Sector 0.27% 45,177 $4.3M Reduce -1.1%
SCHX Schwab US Large-Cap ETF 0.27% 67,792 $4.2M Add +1.1%
EFA iShares MSCI Eafe ETF 0.27% 52,449 $4.2M Reduce -2.9%
PLD Prologis Inc. 0.27% 31,965 $4.2M Add +0.7%
V Visa Inc. Class A 0.27% 14,885 $4.2M Add +843.9%
ADBE Adobe Inc. 0.27% 8,220 $4.1M Add +1.6%
TDG Transdigm Group Inc. 0.26% 3,231 $4.0M New
IWF iShares Russell 1000 Growth 0.25% 11,726 $4.0M Add +1.4%
KO The Coca-Cola Co. 0.25% 64,397 $3.9M Add +0.9%
COR Cencora Inc. 0.25% 15,781 $3.8M Add +1.3%
BMY Bristol-Myers Squibb Co. 0.24% 69,246 $3.8M Reduce -2.7%
ACN Accenture PLC Class A 0.23% 10,487 $3.6M Add +387.5%
NEE Nextera Energy Inc. 0.23% 55,745 $3.6M Add +2.1%
TIP iShares Tips Bond ETF 0.23% 32,901 $3.5M Reduce -0.7%
VRTX Vertex Pharmaceuticals Inc. 0.22% 8,162 $3.4M Add +12.6%
XOM Exxon Mobil Corp. 0.21% 28,475 $3.3M Reduce -0.5%
PRF Invesco Rafi US 1000 ETF 0.20% 80,103 $3.1M Reduce -1.7%
CVX Chevron Corp. 0.19% 18,855 $3.0M Reduce -2.4%
PSA Public Storage 0.19% 10,240 $3.0M Add +5.7%
ITOT iShares Core S&P Total U.S. 0.19% 25,716 $3.0M Add +6.7%
CVS CVS Health Corp. 0.18% 35,632 $2.8M Reduce -0.4%
LII Lennox International Inc. 0.18% 5,703 $2.8M No change
XLK SS Technology Select Sector 0.18% 13,111 $2.7M Reduce -1.3%
PXD Pioneer Natural Resources Co. 0.17% 10,210 $2.7M Add +1.7%
GPN Global Payments Inc. 0.17% 19,899 $2.7M Add +1.9%
SWKS Skyworks Solutions Inc. 0.17% 24,023 $2.6M Add +0.1%
SCHB Schwab US Broad Market ETF 0.16% 39,439 $2.4M Add +18.7%
IVE iShares S&P 500 Value ETF 0.15% 12,814 $2.4M Reduce -1.0%
PGR Progressive Corp. 0.15% 10,985 $2.3M Reduce -2.6%
IDEV iShares Core MSCI Dev MKTS 0.12% 26,776 $1.8M Reduce -3.4%
KMI Kinder Morgan Inc. 0.12% 97,711 $1.8M Reduce -3.8%
BRK.B Berkshire Hathaway Inc. Class B 0.11% 4,116 $1.7M Add +6.3%
HPQ HP Inc. 0.11% 57,009 $1.7M Reduce -2.8%
JNJ Johnson & Johnson 0.11% 10,811 $1.7M Reduce -0.6%
XPO Xpo Inc. 0.10% 13,259 $1.6M No change
XLF SS Financial Select Sector 0.10% 37,568 $1.6M Reduce -2.9%
XLC SS Comm Select Sector SPDR 0.10% 19,324 $1.6M Reduce -2.8%
HD Home Depot Inc. 0.08% 3,252 $1.2M Reduce -4.2%
IWD iShares Russell 1000 Value E 0.07% 6,299 $1.1M Add +4.4%
SCHM Schwab US Mid Cap ETF 0.07% 13,797 $1.1M Reduce -0.1%
SCHF Schwab Intl Equity ETF 0.07% 27,386 $1.1M Add +3.8%
GOOG Alphabet Inc. Class C 0.07% 7,017 $1.1M Add +0.4%
TSLA Tesla Inc. 0.07% 6,074 $1.1M Reduce -2.6%

Show all 194 holdings

Portfolio Sells Q4 2023 → Q1 2024

IBDU iShares Ibonds Dec 2029 Term Sold out 0.00% −1.68
KRE SS SPDR S&P Regional Bank Sold out 0.00% −0.51
AAPL Apple Inc. Reduce -1.8% 1.42% −0.36
IJR iShares Core S&P Small-Cap E Reduce -0.0% 4.17% −0.31
BA The Boeing Co. Reduce -81.4% 0.03% −0.21
IBDP iShares Ibonds Dec 2024 Term Reduce -1.9% 1.56% −0.17
SNOW Snowflake Inc. Reduce -86.1% 0.02% −0.16
VWO Vanguard Ftse Emerging Marke Reduce 0.0% 1.79% −0.14
RTX RTX Corp. Reduce -70.4% 0.06% −0.13
VCSH Vanguard S/T Corp. Bond ETF Reduce -11.0% 0.52% −0.12
IVV iShares Core S&P 500 ETF Reduce -1.0% 21.35% −0.12
VCIT Vanguard Int-Term Corporate Reduce -5.8% 0.54% −0.09
UNH Unitedhealth Group Inc. Reduce -2.4% 0.48% −0.09
UPS United Parcel Service Class B Reduce -0.1% 0.57% −0.09
WBD Warner Bros Discovery Inc. Sold out 0.00% −0.07
IEFA iShares Core MSCI Eafe ETF Reduce -1.3% 1.18% −0.06
VYM Vanguard High DVD Yield ETF Reduce -6.7% 0.66% −0.06
IWM iShares Russell 2000 ETF Reduce -1.3% 0.88% −0.05
IWR iShares Russell Mid-Cap ETF Reduce -1.9% 1.47% −0.05
SHYG iShares 0-5 YR HY Corp. Bond Reduce -4.7% 0.34% −0.05
TSLA Tesla Inc. Reduce -2.6% 0.07% −0.04
VTI VG Morningstar TS MKT ETF-US Reduce -2.9% 1.22% −0.04
ROP Roper Technologies Inc. Reduce -0.2% 0.51% −0.03
GNTX Gentex Corp. Sold out 0.00% −0.03
ORLY O'reilly Automotive Inc. Sold out 0.00% −0.03
LLY Eli Lilly & Co. Reduce -42.1% 0.06% −0.03
TIP iShares Tips Bond ETF Reduce -0.7% 0.23% −0.02
SUB iShares Short-Term National Reduce -15.0% 0.07% −0.02
EFA iShares MSCI Eafe ETF Reduce -2.9% 0.27% −0.02
CVS CVS Health Corp. Reduce -0.4% 0.18% −0.02
BMY Bristol-Myers Squibb Co. Reduce -2.7% 0.24% −0.02
MSFT Microsoft Corp. Reduce -3.1% 1.43% −0.02
IWB iShares Russell 1000 ETF Reduce -0.9% 2.11% −0.01
BIIB Biogen Inc. Sold out 0.00% −0.01
KMB Kimberly-Clark Corp. Sold out 0.00% −0.01
NKE Nike Inc. Class B Sold out 0.00% −0.01
SPGI S&P Global Inc. Sold out 0.00% −0.01
HPQ HP Inc. Reduce -2.8% 0.11% −0.01
CVX Chevron Corp. Reduce -2.4% 0.19% −0.01
ICF iShares Select U.S. REIT ETF Reduce -6.7% 0.06% −0.01
KMI Kinder Morgan Inc. Reduce -3.8% 0.12% −0.01
BSCQ Invesco Bulletshares 2026 CB Reduce -14.0% 0.04% −0.01
JNJ Johnson & Johnson Reduce -0.6% 0.11% −0.01
TJX TJX Companies Inc. Reduce -0.5% 0.53% −0.01
VTEB Vanguard Tax-Exempt Bond ETF Reduce -6.7% 0.05% −0.01
IDEV iShares Core MSCI Dev MKTS Reduce -3.4% 0.12% −0.01
MCD McDonald's Corp. Reduce -26.5% 0.02% −0.01
IBMM iShares Ibonds Dec 2024 Term Reduce -8.7% 0.04% −0.01
SBUX Starbucks Corp. Reduce -22.9% 0.02% −0.01
DHR Danaher Corp. Reduce -0.2% 0.46% −0.01

Portfolio Buys Q4 2023 → Q1 2024

OEF iShares S&P 100 ETF New 1.83% +1.83
IBDX iShares Ibonds Dec 2032 TC Add +1241.5% 1.29% +1.18
ARCC Ares Capital Corp. Add +4876.0% 0.77% +0.75
IBDW iShares Ibonds Dec 2031 Corp. Add +42.1% 1.42% +0.31
TDG Transdigm Group Inc. New 0.26% +0.26
V Visa Inc. Class A Add +843.9% 0.27% +0.24
IBDV iShares Ibonds Dec 2030 Corp. Add +29.7% 1.60% +0.23
ACN Accenture PLC Class A Add +387.5% 0.23% +0.18
CAT Caterpillar Inc. Add +0.1% 0.61% +0.07
QQQ Invesco QQQ Trust Series 1 Add +13.0% 0.51% +0.05
VTV Vanguard Mrngstr Val ETF-Aui Add +3.9% 1.66% +0.05
SCHB Schwab US Broad Market ETF Add +18.7% 0.16% +0.02
IJH iShares Core S&P Midcap ETF Add +0.3% 7.71% +0.02
COST Costco Wholesale Corp. Add +1.7% 0.75% +0.02
COR Cencora Inc. Add +1.3% 0.25% +0.02
NUE Nucor Corp. Add +0.5% 0.45% +0.02
XSD SS SPDR S&P Semiconductor New 0.01% +0.01
BRK.B Berkshire Hathaway Inc. Class B Add +6.3% 0.11% +0.01
DTM DT Midstream Inc. New 0.01% +0.01
NSC Norfolk Southern Corp. New 0.01% +0.01
PSX Phillips 66 New 0.01% +0.01
NFLX Netflix Inc. New 0.01% +0.01
PXD Pioneer Natural Resources Co. Add +1.7% 0.17% +0.01
AMD Advanced Micro Devices New 0.01% +0.01
TEL Te Connectivity Ltd. New 0.01% +0.01
ITOT iShares Core S&P Total U.S. Add +6.7% 0.19% +0.01
VRTX Vertex Pharmaceuticals Inc. Add +12.6% 0.22% +0.01
VOO Vanguard S&P 500 ETF Add +3.1% 0.32% +0.01
ESGD iShares Trust iShares ESG Aw Add +24.6% 0.05% +0.01
ETN Eaton Corp. PLC Add +7.3% 0.03% +0.01
IWF iShares Russell 1000 Growth Add +1.4% 0.25% +0.01
SCHW Schwab (charles) Corp. Add +50.1% 0.02% +0.01
MRK Merck & Co. Inc. Add +0.7% 0.05% +0.00
MA Mastercard Inc. Class A Add +13.5% 0.03% +0.00
SCHX Schwab US Large-Cap ETF Add +1.1% 0.27% +0.00
IWD iShares Russell 1000 Value E Add +4.4% 0.07% +0.00
IJK iShares S&P Mid-Cap 400 Grow Add +0.0% 0.04% +0.00
XLV SS Health Care Select Sector Add +7.7% 0.03% +0.00
ADP Automatic Data Processing Add +9.3% 0.02% +0.00
CRM Salesforce Inc. Add +1.2% 0.02% +0.00
SCHD Schwab US DVD Equity ETF Add +6.3% 0.04% +0.00
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +3.4% 0.06% +0.00
ABT Abbott Laboratories Add +7.0% 0.03% +0.00
SCHF Schwab Intl Equity ETF Add +3.8% 0.07% 0.00
TPHD Timothy Plan High DVD STCK Add +0.1% 0.04% −0.00
BSCV Invesco Bulletshares 2031 CB Add +9.9% 0.02% −0.00
GOOG Alphabet Inc. Class C Add +0.4% 0.07% −0.00
SCHA Schwab US Small-Cap ETF Add +3.2% 0.06% −0.00
ED Consolidated Edison Inc. Add +0.2% 0.01% −0.00
BSCU Invesco Bulletshares 2030 CB Add +5.2% 0.02% −0.00

Options Activity Q4 2023 → Q1 2024

COST Costco Wholesale Corp. call Sold out 200 $132Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 218$2.1BIVV, VEA, IJH, IJR, VTV
Q1 2026 194$1.9BIVV, VEA, IJH, IJR, VWO
Q4 2025 202$2.0BIVV, VEA, IJH, IJR, VWO
Q3 2025 198$1.9BIVV, IJH, VEA, IJR, STIP
Q2 2025 196$1.8BIVV, IJH, VEA, IJR, STIP
Q1 2025 187$1.6BIVV, IJH, VEA, IJR, STIP
Q4 2024 197$1.7BIVV, IJH, VEA, IJR, SJNK
Q3 2024 198$1.7BIVV, IJH, VEA, IJR, SJNK
Q2 2024 191$1.6BIVV, IJH, VEA, IJR, SJNK
Q1 2024 194$1.6BIVV, IJH, VEA, IJR, STIP