Sigma Investment Counselors Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 30, 2025), Sigma Investment Counselors Inc. reported 187 stock positions worth $1.6 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 22.0% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 7.1%) and Vanguard Ftse Developed ETF (VEA, 5.7%). Compared with Q4 2024, it opened 2 new positions, sold out of 12, added to 34 and reduced 131. The biggest buy was iShares Ibonds Dec 2033 (IBDY, shares +162%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −3%).

Most Recent 13F
Q2 2026
Location
NORTHVILLE, MI
CIK
0001085163
Portfolio Value
$1.6B (Q1 2025)
SEC Filing
0001085146-25-002459 ↗ filed Apr 30, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B$2.5B Q1 2024: $1.6B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.7B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B $1.6B Q1 2025 Q2 2025: $1.8B Q2 2025 Q3 2025: $1.9B Q3 2025 Q4 2025: $2.0B Q4 2025 Q1 2026: $1.9B Q1 2026 Q2 2026: $2.1B Q2 2026

Holdings 187 stocks · $1.6B

IVV iShares Core S&P 500 ETF 22.04% 641,467 $360.4M Reduce -2.6%
IJH iShares Core S&P Midcap ETF 7.12% 1,996,043 $116.5M Reduce -2.7%
VEA Vanguard Ftse Developed ETF 5.73% 1,844,462 $93.8M Reduce -0.5%
IJR iShares Core S&P Small-Cap E 3.66% 572,994 $59.9M Reduce -3.7%
STIP iShares 0-5 Year Tips Bond E 2.41% 380,458 $39.4M Add +1.6%
SJNK SS SPDR BB St Hi Yield ETF 2.35% 1,524,312 $38.4M Reduce -0.1%
IBDU iShares Ibonds Dec 2029 Term 2.03% 1,436,776 $33.2M Reduce -1.0%
IBDV iShares Ibonds Dec 2030 Corp. 2.03% 1,524,830 $33.1M Add +4.4%
IBDW iShares Ibonds Dec 2031 Corp. 2.00% 1,574,129 $32.7M Add +6.1%
IWB iShares Russell 1000 ETF 2.00% 106,440 $32.6M Reduce -4.7%
IBDX iShares Ibonds Dec 2032 TC 1.95% 1,274,909 $31.9M Add +7.5%
VWO Vanguard Ftse Emerging Marke 1.88% 678,747 $30.7M Add +0.5%
VTV Vanguard Mrngstr Val ETF-Aui 1.86% 176,488 $30.5M Add +4.1%
IBDT iShares Ibonds Dec 2028 ETF 1.74% 1,126,736 $28.5M Add +1.4%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 1.67% 1,129,965 $27.3M Add +2.8%
IBDR iShares Ibonds Dec 2026 Term 1.63% 1,098,415 $26.6M Add +2.4%
AAPL Apple Inc. 1.58% 116,215 $25.8M Reduce -6.7%
IBDQ iShares Ibonds Dec 2025 Term 1.48% 963,931 $24.2M Reduce -5.4%
IWR iShares Russell Mid-Cap ETF 1.38% 264,941 $22.5M Reduce -0.0%
IBDY iShares Ibonds Dec 2033 Corp. 1.35% 866,769 $22.2M Add +162.1%
IEFA iShares Core MSCI Eafe ETF 1.15% 248,514 $18.8M Add +1.4%
NVDA Nvidia Corp. 1.15% 173,014 $18.8M Reduce -7.4%
MSFT Microsoft Corp. 1.13% 49,372 $18.5M Reduce -5.5%
ARCC Ares Capital Corp. 0.98% 722,406 $16.0M Add +1.9%
VTI VG Morningstar TS MKT ETF-US 0.95% 56,459 $15.5M Reduce -21.2%
SYK Stryker Corp. 0.92% 40,500 $15.1M Reduce -2.7%
AMZN Amazon.com Inc. 0.88% 75,877 $14.4M Reduce -4.2%
IAU iShares Gold Trust 0.82% 228,771 $13.5M Reduce -1.5%
IWM iShares Russell 2000 ETF 0.79% 64,739 $12.9M Add +4.8%
JPM JPMorgan Chase & Co. 0.76% 50,594 $12.4M Reduce -5.3%
COST Costco Wholesale Corp. 0.74% 12,743 $12.1M Reduce -14.3%
META Meta Platforms Inc. Class A 0.73% 20,599 $11.9M Reduce -9.4%
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO 0.67% 31,763 $11.0M Reduce -2.6%
GBDC Golub Capital BDC Inc. 0.67% 722,268 $10.9M New
SNPS Synopsys Inc. 0.66% 25,074 $10.8M Reduce -5.5%
QQQ Invesco QQQ Trust Series 1 0.63% 21,892 $10.3M Reduce -0.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.56% 16,316 $9.1M Reduce -0.6%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.55% 74,261 $9.0M Reduce -9.9%
VCIT Vanguard Int-Term Corporate 0.53% 105,523 $8.6M Reduce -3.2%
ISRG Intuitive Surgical Inc. 0.50% 16,366 $8.1M Reduce -10.7%
CAT Caterpillar Inc. 0.49% 24,056 $7.9M Reduce -5.8%
ROP Roper Technologies Inc. 0.47% 13,022 $7.7M Reduce -5.8%
ABBV Abbvie Inc. 0.47% 36,529 $7.7M Reduce -6.3%
VYM Vanguard High DVD Yield ETF 0.47% 59,047 $7.6M Reduce -27.1%
LOW Lowe's Cos Inc. 0.44% 31,185 $7.3M Reduce -8.0%
VCSH Vanguard S/T Corp. Bond ETF 0.44% 91,558 $7.2M Reduce -13.1%
UNH Unitedhealth Group Inc. 0.43% 13,361 $7.0M Reduce -9.3%
URI United Rentals Inc. 0.40% 10,436 $6.5M Reduce -4.6%
GS Goldman Sachs Group Inc. 0.40% 11,954 $6.5M Reduce -3.9%
UPS United Parcel Service Class B 0.40% 59,258 $6.5M Reduce -0.7%
XOM Exxon Mobil Corp. 0.36% 49,489 $5.9M Reduce -3.9%
GOOGL Alphabet Inc. Class A 0.35% 37,028 $5.7M Reduce -4.8%
SNA Snap-on Inc. 0.35% 16,904 $5.7M Reduce -4.2%
IEMG iShares Core MSCI Emerging 0.34% 102,467 $5.5M Reduce -3.0%
PG The Procter & Gamble Co. 0.34% 32,383 $5.5M Reduce -2.8%
DHR Danaher Corp. 0.33% 26,151 $5.4M Reduce -6.4%
V Visa Inc. Class A 0.32% 14,941 $5.2M Reduce -7.3%
VOO Vanguard S&P 500 ETF 0.31% 9,724 $5.0M Reduce -2.2%
SHYG iShares 0-5 YR HY Corp. Bond 0.30% 115,176 $4.9M Reduce -5.6%
TDG Transdigm Group Inc. 0.29% 3,436 $4.8M Reduce -3.4%
KO The Coca-Cola Co. 0.28% 64,548 $4.6M Reduce -3.5%
VRTX Vertex Pharmaceuticals Inc. 0.26% 8,751 $4.2M Reduce -2.8%
COR Cencora Inc. 0.26% 15,072 $4.2M Reduce -4.8%
NEE Nextera Energy Inc. 0.25% 57,853 $4.1M Reduce -5.6%
IWF iShares Russell 1000 Growth 0.25% 11,260 $4.1M Reduce -2.3%
NUE Nucor Corp. 0.25% 33,339 $4.0M Reduce -0.3%
XLE SS Energy Select Sector 0.24% 42,644 $4.0M Reduce -4.7%
ITOT iShares Core S&P Total U.S. 0.21% 28,680 $3.5M Reduce -8.8%
EFA iShares MSCI Eafe ETF 0.21% 41,571 $3.4M Reduce -13.0%
ANET Arista Networks Inc. 0.20% 42,518 $3.3M Reduce -5.2%
PGR Progressive Corp. 0.20% 11,486 $3.3M Reduce -0.7%
ADBE Adobe Inc. 0.20% 8,367 $3.2M Reduce -5.3%
PLD Prologis Inc. 0.19% 28,396 $3.2M Reduce -3.7%
TIP iShares Tips Bond ETF 0.19% 28,203 $3.1M Reduce -20.6%
PSA Public Storage 0.18% 9,928 $3.0M Reduce -5.0%
SCHX Schwab US Large-Cap ETF 0.17% 123,641 $2.7M Reduce -41.0%
AVGO Broadcom Inc. 0.16% 16,041 $2.7M Add +6.5%
PRF Invesco Rafi US 1000 ETF 0.16% 65,847 $2.7M Reduce -16.4%
KMI Kinder Morgan Inc. 0.16% 91,683 $2.6M Reduce -5.6%
XLK SS Technology Select Sector 0.16% 12,652 $2.6M Reduce -25.0%
LII Lennox International Inc. 0.15% 4,473 $2.5M No change
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.15% 59,932 $2.5M Reduce -10.8%
KLAC KLA Corp. 0.15% 3,556 $2.4M Add +49.7%
ETN Eaton Corp. PLC 0.15% 8,880 $2.4M Reduce -3.4%
IVE iShares S&P 500 Value ETF 0.14% 12,436 $2.4M Reduce -0.5%
SUB iShares Short-Term National 0.14% 21,861 $2.3M Reduce -14.7%
BRK.B Berkshire Hathaway Inc. Class B 0.13% 4,104 $2.2M Reduce -9.9%
BMY Bristol-Myers Squibb Co. 0.12% 33,038 $2.0M Reduce -7.2%
XLF SS Financial Select Sector 0.11% 37,409 $1.9M Reduce -4.3%
DECK Deckers Outdoor Corp. 0.10% 15,179 $1.7M Reduce -1.9%
SCHB Schwab US Broad Market ETF 0.10% 78,055 $1.7M Reduce -38.1%
JNJ Johnson & Johnson 0.10% 9,972 $1.7M Reduce -12.2%
XLC SS Comm Select Sector SPDR 0.10% 16,244 $1.6M Reduce -12.1%
IDEV iShares Core MSCI Dev MKTS 0.09% 21,851 $1.5M Reduce -10.3%
HPQ HP Inc. 0.08% 49,803 $1.4M Reduce -4.6%
TSLA Tesla Inc. 0.08% 5,297 $1.4M Reduce -7.6%
GOOG Alphabet Inc. Class C 0.08% 8,288 $1.3M Add +1.0%
GPN Global Payments Inc. 0.08% 12,815 $1.3M Reduce -14.1%
IWD iShares Russell 1000 Value E 0.07% 6,005 $1.1M No change
HD Home Depot Inc. 0.07% 3,022 $1.1M Reduce -1.8%

Show all 187 holdings

Portfolio Sells Q4 2024 → Q1 2025

IVV iShares Core S&P 500 ETF Reduce -2.6% 22.04% −0.73
IJH iShares Core S&P Midcap ETF Reduce -2.7% 7.12% −0.38
IJR iShares Core S&P Small-Cap E Reduce -3.7% 3.66% −0.36
NVDA Nvidia Corp. Reduce -7.4% 1.15% −0.33
VTI VG Morningstar TS MKT ETF-US Reduce -21.2% 0.95% −0.27
AAPL Apple Inc. Reduce -6.7% 1.58% −0.25
MSFT Microsoft Corp. Reduce -5.5% 1.13% −0.16
VYM Vanguard High DVD Yield ETF Reduce -27.1% 0.47% −0.14
AMZN Amazon.com Inc. Reduce -4.2% 0.88% −0.14
SCHX Schwab US Large-Cap ETF Reduce -41.0% 0.17% −0.12
IWB iShares Russell 1000 ETF Reduce -4.7% 2.00% −0.12
SNPS Synopsys Inc. Reduce -5.5% 0.66% −0.10
ANET Arista Networks Inc. Reduce -5.2% 0.20% −0.09
GOOGL Alphabet Inc. Class A Reduce -4.8% 0.35% −0.08
DECK Deckers Outdoor Corp. Reduce -1.9% 0.10% −0.08
XLK SS Technology Select Sector Reduce -25.0% 0.16% −0.07
ISRG Intuitive Surgical Inc. Reduce -10.7% 0.50% −0.07
SCHB Schwab US Broad Market ETF Reduce -38.1% 0.10% −0.07
COST Costco Wholesale Corp. Reduce -14.3% 0.74% −0.06
CAT Caterpillar Inc. Reduce -5.8% 0.49% −0.06
META Meta Platforms Inc. Class A Reduce -9.4% 0.73% −0.06
URI United Rentals Inc. Reduce -4.6% 0.40% −0.05
TSLA Tesla Inc. Reduce -7.6% 0.08% −0.05
DHR Danaher Corp. Reduce -6.4% 0.33% −0.05
LOW Lowe's Cos Inc. Reduce -8.0% 0.44% −0.05
UPS United Parcel Service Class B Reduce -0.7% 0.40% −0.04
VCSH Vanguard S/T Corp. Bond ETF Reduce -13.1% 0.44% −0.04
VB Vanguard Most SM-Cap ETF-Usd Sold out 0.00% −0.04
ADBE Adobe Inc. Reduce -5.3% 0.20% −0.03
QQQ Invesco QQQ Trust Series 1 Reduce -0.7% 0.63% −0.03
SOXX iShares Semiconductor ETF Reduce -63.6% 0.02% −0.03
TJX TJX Companies Inc. Reduce -9.9% 0.55% −0.03
ETN Eaton Corp. PLC Reduce -3.4% 0.15% −0.03
IJK iShares S&P Mid-Cap 400 Grow Sold out 0.00% −0.03
TIP iShares Tips Bond ETF Reduce -20.6% 0.19% −0.03
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -54.9% 0.02% −0.03
SCHA Schwab US Small-Cap ETF Reduce -46.1% 0.03% −0.03
SCHM Schwab US Mid Cap ETF Reduce -36.7% 0.04% −0.03
PRF Invesco Rafi US 1000 ETF Reduce -16.4% 0.16% −0.02
ITOT iShares Core S&P Total U.S. Reduce -8.8% 0.21% −0.02
IWF iShares Russell 1000 Growth Reduce -2.3% 0.25% −0.02
GPN Global Payments Inc. Reduce -14.1% 0.08% −0.02
SCHF Schwab Intl Equity ETF Reduce -40.8% 0.04% −0.02
GS Goldman Sachs Group Inc. Reduce -3.9% 0.40% −0.02
CMA Comerica Inc. Sold out 0.00% −0.02
PFE Pfizer Inc. Sold out 0.00% −0.02
SUB iShares Short-Term National Reduce -14.7% 0.14% −0.02
IJT iShares S&P Small-Cap 600 GR Sold out 0.00% −0.02
IBDQ iShares Ibonds Dec 2025 Term Reduce -5.4% 1.48% −0.02
HPQ HP Inc. Reduce -4.6% 0.08% −0.02

Portfolio Buys Q4 2024 → Q1 2025

IBDY iShares Ibonds Dec 2033 Corp. Add +162.1% 1.35% +0.87
GBDC Golub Capital BDC Inc. New 0.67% +0.67
IBDX iShares Ibonds Dec 2032 TC Add +7.5% 1.95% +0.24
IBDW iShares Ibonds Dec 2031 Corp. Add +6.1% 2.00% +0.23
STIP iShares 0-5 Year Tips Bond E Add +1.6% 2.41% +0.20
IBDV iShares Ibonds Dec 2030 Corp. Add +4.4% 2.03% +0.19
VTV Vanguard Mrngstr Val ETF-Aui Add +4.1% 1.86% +0.18
IEFA iShares Core MSCI Eafe ETF Add +1.4% 1.15% +0.14
VWO Vanguard Ftse Emerging Marke Add +0.5% 1.88% +0.13
IBDS Ishrs Ibnds Dec 27 Corp. ETF Add +2.8% 1.67% +0.12
IBDT iShares Ibonds Dec 2028 ETF Add +1.4% 1.74% +0.12
IBDR iShares Ibonds Dec 2026 Term Add +2.4% 1.63% +0.11
ARCC Ares Capital Corp. Add +1.9% 0.98% +0.07
KLAC KLA Corp. Add +49.7% 0.15% +0.06
VGT Vanguard Info Tech ETF New 0.02% +0.02
DTE DTE Energy Company Add +0.6% 0.07% +0.01
PM Philip Morris International Add +1.6% 0.03% +0.01
BSCX Invesco Bulletshares 2033 CB Add +46.5% 0.03% +0.01
XLI SS Industrial Select Sector Add +60.0% 0.02% +0.01
ADP Automatic Data Processing Add +20.0% 0.03% +0.01
ABT Abbott Laboratories Add +0.6% 0.03% +0.00
SO The Southern Co. Add +1.3% 0.03% +0.00
BSCR Invesco Bulletshares 2027 CB Add +13.5% 0.03% +0.00
ED Consolidated Edison Inc. Add +0.2% 0.02% +0.00
VUG Vanguard Mrngstar GR ETF-Sui Add +28.0% 0.02% +0.00
DE Deere & Co. Add +1.0% 0.02% +0.00
CSCO Cisco Systems Inc. Add +2.8% 0.02% +0.00
BSCU Invesco Bulletshares 2030 CB Add +2.1% 0.03% +0.00
ESGE iShares Inc. iShares ESG Awar Add +3.3% 0.02% +0.00
BSCV Invesco Bulletshares 2031 CB Add +2.9% 0.02% +0.00
TPLC Timothy PLN US LRG/Mid Cap Add +0.8% 0.04% +0.00
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +9.8% 0.01% +0.00
CMCSA Comcast Corp. Class A Add +0.8% 0.02% +0.00
IWM iShares Russell 2000 ETF Add +4.8% 0.79% −0.01
GOOG Alphabet Inc. Class C Add +1.0% 0.08% −0.01
AVGO Broadcom Inc. Add +6.5% 0.16% −0.04

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 218$2.1BIVV, VEA, IJH, IJR, VTV
Q1 2026 194$1.9BIVV, VEA, IJH, IJR, VWO
Q4 2025 202$2.0BIVV, VEA, IJH, IJR, VWO
Q3 2025 198$1.9BIVV, IJH, VEA, IJR, STIP
Q2 2025 196$1.8BIVV, IJH, VEA, IJR, STIP
Q1 2025 187$1.6BIVV, IJH, VEA, IJR, STIP
Q4 2024 197$1.7BIVV, IJH, VEA, IJR, SJNK
Q3 2024 198$1.7BIVV, IJH, VEA, IJR, SJNK
Q2 2024 191$1.6BIVV, IJH, VEA, IJR, SJNK
Q1 2024 194$1.6BIVV, IJH, VEA, IJR, STIP