Sigma Investment Counselors Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 29, 2025), Sigma Investment Counselors Inc. reported 196 stock positions worth $1.8 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 22.5% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 7.0%) and Vanguard Ftse Developed ETF (VEA, 5.9%). Compared with Q1 2025, it opened 12 new positions, sold out of 3, added to 124 and reduced 33. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +2%) and the biggest sale iShares Ibonds Dec 2025 Term (IBDQ, shares −8%).

Most Recent 13F
Q2 2026
Location
NORTHVILLE, MI
CIK
0001085163
Portfolio Value
$1.8B (Q2 2025)
SEC Filing
0001085146-25-004267 ↗ filed Jul 29, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B$2.5B Q1 2024: $1.6B Q1 2024 Q2 2024: $1.6B Q2 2024 Q3 2024: $1.7B Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $1.6B Q1 2025 Q2 2025: $1.8B $1.8B Q2 2025 Q3 2025: $1.9B Q3 2025 Q4 2025: $2.0B Q4 2025 Q1 2026: $1.9B Q1 2026 Q2 2026: $2.1B Q2 2026

Holdings 196 stocks · $1.8B
IVV iShares Core S&P 500 ETF 22.46% 657,292 $408.1M Add +2.5%
IJH iShares Core S&P Midcap ETF 7.02% 2,057,875 $127.6M Add +3.1%
VEA Vanguard Ftse Developed ETF 5.93% 1,889,732 $107.7M Add +2.5%
IJR iShares Core S&P Small-Cap E 3.55% 590,817 $64.6M Add +3.1%
STIP iShares 0-5 Year Tips Bond E 2.20% 387,831 $39.9M Add +1.9%
SJNK SS SPDR BB St Hi Yield ETF 2.17% 1,544,552 $39.4M Add +1.3%
IWB iShares Russell 1000 ETF 2.09% 111,619 $37.9M Add +4.9%
IBDV iShares Ibonds Dec 2030 Corp. 1.89% 1,565,293 $34.4M Add +2.6%
VWO Vanguard Ftse Emerging Marke 1.89% 694,413 $34.3M Add +2.3%
IBDW iShares Ibonds Dec 2031 Corp. 1.88% 1,619,642 $34.1M Add +2.9%
VTV Vanguard Mrngstr Val ETF-Aui 1.86% 191,052 $33.8M Add +8.3%
IBDU iShares Ibonds Dec 2029 Term 1.85% 1,442,239 $33.6M Add +0.4%
IBDX iShares Ibonds Dec 2032 TC 1.83% 1,316,078 $33.3M Add +3.2%
IBDT iShares Ibonds Dec 2028 ETF 1.62% 1,154,589 $29.3M Add +2.5%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 1.57% 1,173,113 $28.5M Add +3.8%
NVDA Nvidia Corp. 1.53% 176,251 $27.8M Add +1.9%
IBDR iShares Ibonds Dec 2026 Term 1.51% 1,129,662 $27.4M Add +2.8%
IBDY iShares Ibonds Dec 2033 Corp. 1.45% 1,017,190 $26.4M Add +17.4%
AAPL Apple Inc. 1.39% 123,338 $25.3M Add +6.1%
IWR iShares Russell Mid-Cap ETF 1.39% 273,859 $25.2M Add +3.4%
MSFT Microsoft Corp. 1.38% 50,484 $25.1M Add +2.3%
IBDQ iShares Ibonds Dec 2025 Term 1.23% 885,437 $22.3M Reduce -8.1%
IEFA iShares Core MSCI Eafe ETF 1.16% 253,563 $21.2M Add +2.0%
VTI VG Morningstar TS MKT ETF-US 1.09% 65,449 $19.9M Add +15.9%
AMZN Amazon.com Inc. 0.96% 79,532 $17.4M Add +4.8%
META Meta Platforms Inc. Class A 0.92% 22,709 $16.8M Add +10.2%
ARCC Ares Capital Corp. 0.91% 750,266 $16.5M Add +3.9%
SYK Stryker Corp. 0.89% 41,021 $16.2M Add +1.3%
IAU iShares Gold Trust 0.85% 248,675 $15.5M Add +8.7%
JPM JPMorgan Chase & Co. 0.84% 52,654 $15.3M Add +4.1%
QQQ Invesco QQQ Trust Series 1 0.76% 25,127 $13.9M Add +14.8%
IWM iShares Russell 2000 ETF 0.75% 62,782 $13.5M Reduce -3.0%
SNPS Synopsys Inc. 0.74% 26,112 $13.4M Add +4.1%
COST Costco Wholesale Corp. 0.72% 13,284 $13.2M Add +4.3%
GBDC Golub Capital BDC Inc. 0.65% 800,915 $11.7M Add +10.9%
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO 0.58% 32,980 $10.6M Add +3.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.56% 16,593 $10.3M Add +1.7%
CAT Caterpillar Inc. 0.54% 25,401 $9.9M Add +5.6%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.52% 76,602 $9.5M Add +3.1%
ISRG Intuitive Surgical Inc. 0.52% 17,233 $9.4M Add +5.3%
VCIT Vanguard Int-Term Corporate 0.50% 110,426 $9.2M Add +4.7%
GS Goldman Sachs Group Inc. 0.49% 12,608 $8.9M Add +5.5%
VYM Vanguard High DVD Yield ETF 0.46% 62,056 $8.3M Add +5.1%
URI United Rentals Inc. 0.45% 10,919 $8.2M Add +4.6%
VCSH Vanguard S/T Corp. Bond ETF 0.43% 98,312 $7.8M Add +7.4%
ROP Roper Technologies Inc. 0.42% 13,610 $7.7M Add +4.5%
LOW Lowe's Cos Inc. 0.40% 33,004 $7.3M Add +5.8%
ABBV Abbvie Inc. 0.38% 37,601 $7.0M Add +2.9%
GOOGL Alphabet Inc. Class A 0.38% 39,294 $6.9M Add +6.1%
IEMG iShares Core MSCI Emerging 0.36% 107,963 $6.5M Add +5.4%
UPS United Parcel Service Class B 0.33% 59,258 $6.0M No change
V Visa Inc. Class A 0.32% 16,157 $5.7M Add +8.1%
VOO Vanguard S&P 500 ETF 0.31% 9,825 $5.6M Add +1.0%
XOM Exxon Mobil Corp. 0.30% 51,264 $5.5M Add +3.6%
DHR Danaher Corp. 0.30% 27,775 $5.5M Add +6.2%
SNA Snap-on Inc. 0.30% 17,536 $5.5M Add +3.7%
TDG Transdigm Group Inc. 0.30% 3,576 $5.4M Add +4.1%
PG The Procter & Gamble Co. 0.29% 33,020 $5.3M Add +2.0%
SCHX Schwab US Large-Cap ETF 0.29% 212,215 $5.2M Add +71.6%
AVGO Broadcom Inc. 0.29% 18,804 $5.2M Add +17.2%
SHYG iShares 0-5 YR HY Corp. Bond 0.27% 114,692 $4.9M Reduce -0.4%
ITOT iShares Core S&P Total U.S. 0.27% 36,583 $4.9M Add +27.6%
KO The Coca-Cola Co. 0.26% 67,628 $4.8M Add +4.8%
COR Cencora Inc. 0.26% 15,823 $4.7M Add +5.0%
IWF iShares Russell 1000 Growth 0.26% 10,928 $4.6M Reduce -3.0%
ANET Arista Networks Inc. 0.25% 44,935 $4.6M Add +5.7%
NUE Nucor Corp. 0.25% 35,035 $4.5M Add +5.1%
UNH Unitedhealth Group Inc. 0.24% 14,130 $4.4M Add +5.8%
NEE Nextera Energy Inc. 0.23% 61,457 $4.3M Add +6.2%
EFA iShares MSCI Eafe ETF 0.23% 47,367 $4.2M Add +13.9%
VRTX Vertex Pharmaceuticals Inc. 0.23% 9,299 $4.1M Add +6.3%
XLE SS Energy Select Sector 0.22% 46,780 $4.0M Add +9.7%
SCHB Schwab US Broad Market ETF 0.19% 144,757 $3.4M Add +85.5%
XLK SS Technology Select Sector 0.19% 13,577 $3.4M Add +7.3%
ADBE Adobe Inc. 0.19% 8,745 $3.4M Add +4.5%
ETN Eaton Corp. PLC 0.19% 9,447 $3.4M Add +6.4%
KLAC KLA Corp. 0.18% 3,718 $3.3M Add +4.6%
TIP iShares Tips Bond ETF 0.18% 29,871 $3.3M Add +5.9%
PLD Prologis Inc. 0.17% 29,745 $3.1M Add +4.8%
PSA Public Storage 0.17% 10,482 $3.1M Add +5.6%
PGR Progressive Corp. 0.16% 11,038 $2.9M Reduce -3.9%
KMI Kinder Morgan Inc. 0.16% 99,077 $2.9M Add +8.1%
PRF Invesco Rafi US 1000 ETF 0.15% 65,780 $2.8M Reduce -0.1%
LII Lennox International Inc. 0.14% 4,473 $2.6M No change
APO Apollo Global Management Inc. 0.14% 17,643 $2.5M New
IVE iShares S&P 500 Value ETF 0.13% 12,436 $2.4M No change
BRK.B Berkshire Hathaway Inc. Class B 0.13% 4,811 $2.3M Add +17.2%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.12% 65,097 $2.2M Add +8.6%
SUB iShares Short-Term National 0.11% 18,227 $1.9M Reduce -16.6%
DECK Deckers Outdoor Corp. 0.10% 18,296 $1.9M Add +20.5%
IDEV iShares Core MSCI Dev MKTS 0.10% 23,926 $1.8M Add +9.5%
TSLA Tesla Inc. 0.10% 5,642 $1.8M Add +6.5%
XLC SS Comm Select Sector SPDR 0.10% 16,344 $1.8M Add +0.6%
XLF SS Financial Select Sector 0.10% 33,184 $1.7M Reduce -11.3%
BMY Bristol-Myers Squibb Co. 0.09% 35,818 $1.7M Add +8.4%
JNJ Johnson & Johnson 0.09% 10,236 $1.6M Add +2.6%
GOOG Alphabet Inc. Class C 0.08% 8,244 $1.5M Reduce -0.5%
ORCL Oracle Corp. 0.08% 6,685 $1.5M Add +4.8%
LLY Eli Lilly & Co. 0.07% 1,637 $1.3M Add +30.5%
SCHF Schwab Intl Equity ETF 0.07% 54,086 $1.2M Add +67.5%

Show all 196 holdings

Portfolio Sells Q1 2025 → Q2 2025
IBDQ iShares Ibonds Dec 2025 Term Reduce -8.1% 1.23% −0.26
HPQ HP Inc. Sold out 0.00% −0.08
GPN Global Payments Inc. Sold out 0.00% −0.08
IWM iShares Russell 2000 ETF Reduce -3.0% 0.75% −0.04
PGR Progressive Corp. Reduce -3.9% 0.16% −0.04
SUB iShares Short-Term National Reduce -16.6% 0.11% −0.03
SHYG iShares 0-5 YR HY Corp. Bond Reduce -0.4% 0.27% −0.03
XLV SS Health Care Select Sector Reduce -41.9% 0.02% −0.03
CVX Chevron Corp. Reduce -12.3% 0.05% −0.02
XLF SS Financial Select Sector Reduce -11.3% 0.10% −0.02
TGT Target Corp. Sold out 0.00% −0.02
PRF Invesco Rafi US 1000 ETF Reduce -0.1% 0.15% −0.01
EEM iShares MSCI Emerging Market Reduce -30.4% 0.01% −0.01
DUK Duke Energy Corp. Reduce -15.1% 0.02% −0.01
ICF iShares Select U.S. REIT ETF Reduce -0.7% 0.05% −0.01
MUB iShares National Muni Bond E Reduce -2.0% 0.04% −0.01
VTEB Vanguard Tax-Exempt Bond ETF Reduce -1.2% 0.04% −0.01
ACN Accenture PLC Class A Reduce -1.0% 0.03% −0.00
BP BP PLC-Spons ADR Reduce -1.3% 0.01% −0.00
SOXX iShares Semiconductor ETF Reduce -29.7% 0.01% −0.00
SO The Southern Co. Reduce -0.9% 0.03% −0.00
BSCS Invesco Bulletshares 2028 CB Reduce -5.5% 0.02% −0.00
BX Blackstone Inc. Reduce -6.1% 0.03% −0.00
CMCSA Comcast Corp. Class A Reduce -0.8% 0.02% −0.00
BSCQ Invesco Bulletshares 2026 CB Reduce -1.9% 0.02% −0.00
BSCU Invesco Bulletshares 2030 CB Reduce -1.6% 0.02% −0.00
ADP Automatic Data Processing Reduce -0.6% 0.02% −0.00
ABT Abbott Laboratories Reduce -0.6% 0.02% −0.00
BSCP Invesco Bulletshares 2025 CB Reduce -2.6% 0.01% −0.00
LMT Lockheed Martin Corp. Reduce -0.8% 0.02% −0.00
IVW iShares S&P 500 Growth ETF Reduce -8.8% 0.05% −0.00
CSCO Cisco Systems Inc. Reduce -1.3% 0.02% 0.00
IBM Intl Business Machines Corp. Reduce -1.7% 0.01% +0.00
PM Philip Morris International Reduce -1.1% 0.04% +0.00
GOOG Alphabet Inc. Class C Reduce -0.5% 0.08% +0.00
IWF iShares Russell 1000 Growth Reduce -3.0% 0.26% +0.01

Portfolio Buys Q1 2025 → Q2 2025
IVV iShares Core S&P 500 ETF Add +2.5% 22.46% +0.42
NVDA Nvidia Corp. Add +1.9% 1.53% +0.39
MSFT Microsoft Corp. Add +2.3% 1.38% +0.25
META Meta Platforms Inc. Class A Add +10.2% 0.92% +0.20
VEA Vanguard Ftse Developed ETF Add +2.5% 5.93% +0.20
VTI VG Morningstar TS MKT ETF-US Add +15.9% 1.09% +0.15
APO Apollo Global Management Inc. New 0.14% +0.14
QQQ Invesco QQQ Trust Series 1 Add +14.8% 0.76% +0.14
AVGO Broadcom Inc. Add +17.2% 0.29% +0.12
SCHX Schwab US Large-Cap ETF Add +71.6% 0.29% +0.12
IBDY iShares Ibonds Dec 2033 Corp. Add +17.4% 1.45% +0.10
GS Goldman Sachs Group Inc. Add +5.5% 0.49% +0.09
IWB iShares Russell 1000 ETF Add +4.9% 2.09% +0.09
SCHB Schwab US Broad Market ETF Add +85.5% 0.19% +0.09
JPM JPMorgan Chase & Co. Add +4.1% 0.84% +0.08
SNPS Synopsys Inc. Add +4.1% 0.74% +0.08
AMZN Amazon.com Inc. Add +4.8% 0.96% +0.08
ITOT iShares Core S&P Total U.S. Add +27.6% 0.27% +0.06
CAT Caterpillar Inc. Add +5.6% 0.54% +0.06
URI United Rentals Inc. Add +4.6% 0.45% +0.05
ANET Arista Networks Inc. Add +5.7% 0.25% +0.05
ETN Eaton Corp. PLC Add +6.4% 0.19% +0.04
KLAC KLA Corp. Add +4.6% 0.18% +0.04
GOOGL Alphabet Inc. Class A Add +6.1% 0.38% +0.03
XLK SS Technology Select Sector Add +7.3% 0.19% +0.03
IAU iShares Gold Trust Add +8.7% 0.85% +0.03
IBDZ ISHARESIBONDSDEC2034TMCORP New 0.03% +0.03
SCHF Schwab Intl Equity ETF Add +67.5% 0.07% +0.03
ORCL Oracle Corp. Add +4.8% 0.08% +0.03
ETR Entergy Corp. New 0.03% +0.03
IJK iShares S&P Mid-Cap 400 Grow New 0.03% +0.03
EFA iShares MSCI Eafe ETF Add +13.9% 0.23% +0.03
SCHM Schwab US Mid Cap ETF Add +60.5% 0.06% +0.02
SCHA Schwab US Small-Cap ETF Add +88.6% 0.05% +0.02
PLTR Palantir Technologies Inc. Class A New 0.02% +0.02
ISRG Intuitive Surgical Inc. Add +5.3% 0.52% +0.02
IEMG iShares Core MSCI Emerging Add +5.4% 0.36% +0.02
IJT iShares S&P Small-Cap 600 GR New 0.02% +0.02
IEFA iShares Core MSCI Eafe ETF Add +2.0% 1.16% +0.02
ECL Ecolab Inc. New 0.01% +0.01
TSLA Tesla Inc. Add +6.5% 0.10% +0.01
T AT&T Inc. New 0.01% +0.01
TEL Te Connectivity PLC New 0.01% +0.01
VXF Vanguard Extended Market ETF Add +76.4% 0.03% +0.01
IYW iShares Ustechnology ETF New 0.01% +0.01
GE General Electric New 0.01% +0.01
VWO Vanguard Ftse Emerging Marke Add +2.3% 1.89% +0.01
XSD SS SPDR S&P Semiconductor New 0.01% +0.01
NFLX Netflix Inc. Add +20.9% 0.03% +0.01
XME SS SPDR S&P Metals Mining Add +71.3% 0.02% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 218$2.1BIVV, VEA, IJH, IJR, VTV
Q1 2026 194$1.9BIVV, VEA, IJH, IJR, VWO
Q4 2025 202$2.0BIVV, VEA, IJH, IJR, VWO
Q3 2025 198$1.9BIVV, IJH, VEA, IJR, STIP
Q2 2025 196$1.8BIVV, IJH, VEA, IJR, STIP
Q1 2025 187$1.6BIVV, IJH, VEA, IJR, STIP
Q4 2024 197$1.7BIVV, IJH, VEA, IJR, SJNK
Q3 2024 198$1.7BIVV, IJH, VEA, IJR, SJNK
Q2 2024 191$1.6BIVV, IJH, VEA, IJR, SJNK
Q1 2024 194$1.6BIVV, IJH, VEA, IJR, STIP