Southern Capital Advisors, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 24, 2024), Southern Capital Advisors, LLC reported 75 stock positions worth $177.8 million. Its top holding was iShares Core S&P U.S. Value (IUSV) at 14.0% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 11.1%) and iShares Core MSCI Eafe ETF (IEFA, 7.9%). Compared with Q2 2024, it opened 7 new positions, sold out of 5, added to 43 and reduced 18. The biggest buy was Unitedhealth (UNH, shares +770%) and the biggest sale an exit from ServiceNow (NOW).
- Most Recent 13F
- Q2 2026
- Location
- Jackson, TN
- CIK
- 0001909249
- Portfolio Value
- $177.8M (Q3 2024)
- SEC Filing
- 0001909249-24-000004 ↗ filed Oct 24, 2024
Holdings Value
Holdings 75 stocks · $177.8M
| IUSV iShares Core S&P U.S. Value | 14.04% | 261,275 | $24.9M | Add +4.0% |
| IVV iShares Core S&P 500 ETF | 11.06% | 34,094 | $19.7M | Add +1.1% |
| IEFA iShares Core MSCI Eafe ETF | 7.89% | 179,701 | $14.0M | Add +3.5% |
| UPS United Parcel Service Class B | 7.19% | 93,705 | $12.8M | Reduce -2.9% |
| IWP iShares Russell Mid-Cap Grow | 5.85% | 88,706 | $10.4M | Add +3.4% |
| IJR iShares Core S&P Small-Cap E | 5.00% | 75,939 | $8.9M | Add +6.7% |
| FTEC Fidelity MSCI Info Tech Indx | 4.23% | 43,120 | $7.5M | Add +0.1% |
| IEMG iShares Core MSCI Emerging | 2.75% | 85,276 | $4.9M | Add +2.3% |
| AAPL Apple Inc. | 2.67% | 20,332 | $4.7M | Add +0.1% |
| FCOM Fidelity MSCI Comm Serv Indx | 2.41% | 77,900 | $4.3M | Add +6.9% |
| IYJ iShares U.S. Industrials ETF | 2.20% | 29,282 | $3.9M | Add +3.5% |
| PG The Procter & Gamble Co. | 2.18% | 22,323 | $3.9M | Add +3.6% |
| IYC iShares US Consumer Discreti | 2.08% | 41,957 | $3.7M | Add +2.2% |
| IYG iShares U.S. Financial Servi | 2.05% | 51,239 | $3.6M | Add +8.3% |
| MSFT Microsoft Corp. | 2.04% | 8,432 | $3.6M | Add +15.4% |
| IVW iShares S&P 500 Growth ETF | 2.00% | 37,127 | $3.6M | Add +3.5% |
| IVE iShares S&P 500 Value ETF | 1.68% | 15,106 | $3.0M | Add +4.6% |
| IHE iShares US Pharmaceuticals E | 1.60% | 40,280 | $2.8M | Add +1.1% |
| WMT Walmart Inc. | 1.51% | 33,134 | $2.7M | Add +2.8% |
| INTU Intuit Inc. | 1.27% | 3,624 | $2.3M | Reduce -0.5% |
| UNH Unitedhealth Group Inc. | 1.21% | 3,672 | $2.1M | Add +770.1% |
| AVGO Broadcom Inc. | 1.18% | 12,173 | $2.1M | Reduce -2.9% |
| AFL Aflac Inc. | 1.08% | 17,115 | $1.9M | Add +0.2% |
| GE General Electric filed as GE AEROSPACE | 0.98% | 9,225 | $1.7M | Reduce -3.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.86% | 3,961 | $1.5M | Add +0.2% |
| IWR iShares Russell Mid-Cap ETF | 0.82% | 16,585 | $1.5M | Reduce -0.1% |
| BLK BlackRock Finance Inc. | 0.77% | 1,443 | $1.4M | Reduce -2.7% |
| FDIS Fidelity MSCI Cons Discr Ind | 0.68% | 13,658 | $1.2M | Add +0.5% |
| IWM iShares Russell 2000 ETF | 0.66% | 5,341 | $1.2M | Add +5.6% |
| ORCL Oracle Corp. | 0.52% | 5,372 | $915K | Add +0.3% |
| AMZN Amazon.com Inc. | 0.49% | 4,683 | $873K | Add +11.9% |
| VGT Vanguard Info Tech ETF | 0.47% | 1,415 | $830K | Add +0.1% |
| XOM Exxon Mobil Corp. | 0.36% | 5,483 | $643K | Add +14.9% |
| MRK Merck & Co. Inc. | 0.36% | 5,656 | $642K | Add +23.0% |
| TSCO Tractor Supply Company | 0.36% | 2,188 | $636K | Add +0.4% |
| FHLC Fidelity MSCI Health Care | 0.36% | 8,721 | $635K | Add +0.3% |
| PSTP Innovator PWR Buff Su St ETF | 0.35% | 19,631 | $619K | Reduce -1.5% |
| BUFF Innovator Laddered Allocatio | 0.34% | 13,840 | $611K | Reduce -1.3% |
| SFLR Innovator Eqty MGD Floor ETF | 0.34% | 19,093 | $607K | Reduce -1.7% |
| GEV GE Vernova Inc. | 0.33% | 2,295 | $585K | Reduce -6.7% |
| NVDA Nvidia Corp. | 0.31% | 4,545 | $552K | Reduce -5.9% |
| BA The Boeing Co. | 0.29% | 3,448 | $524K | Add +2229.7% |
| HD Home Depot Inc. | 0.29% | 1,280 | $519K | Add +39.9% |
| JPM JPMorgan Chase & Co. | 0.24% | 2,051 | $433K | Add +49.2% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.23% | 8,052 | $411K | Reduce -0.7% |
| FHN First Horizon Corp. | 0.22% | 25,676 | $399K | Add +76.0% |
| AMGN Amgen Inc. | 0.21% | 1,168 | $376K | Reduce -17.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.21% | 1,658 | $367K | Reduce -24.1% |
| USMV iShares MSCI USA Min Vol Fac | 0.20% | 3,938 | $360K | Add +0.5% |
| IBB iShares Biotechnology ETF | 0.18% | 2,196 | $320K | Add +0.1% |
| AZO AutoZone Inc. | 0.18% | 100 | $315K | No change |
| GOOG Alphabet Inc. Class C | 0.18% | 1,866 | $312K | New |
| RTX RTX Corp. | 0.17% | 2,560 | $310K | New |
| META Meta Platforms Inc. Class A | 0.17% | 525 | $301K | Add +31.3% |
| ISRG Intuitive Surgical Inc. | 0.17% | 600 | $295K | No change |
| LOW Lowe's Cos Inc. | 0.16% | 1,078 | $292K | Add +0.5% |
| JNJ Johnson & Johnson | 0.16% | 1,791 | $290K | Reduce -25.6% |
| RF Regions Financial Corp. | 0.15% | 11,742 | $274K | Add +0.0% |
| CVX Chevron Corp. | 0.14% | 1,721 | $253K | Reduce -32.6% |
| FDVV Fidelity High Dividend ETF | 0.14% | 5,000 | $253K | No change |
| IYM iShares U.S. Basic Materials | 0.14% | 1,616 | $243K | Add +0.4% |
| KMB Kimberly-Clark Corp. | 0.14% | 1,700 | $242K | New |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.14% | 6,082 | $241K | Add +0.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.14% | 420 | $241K | Reduce -0.5% |
| ABBV Abbvie Inc. | 0.13% | 1,191 | $235K | New |
| GLD SPDR Gold Shares | 0.13% | 956 | $232K | No change |
| ARM Arm Holdings PLC-ADR | 0.13% | 1,621 | $232K | No change |
| SOXX iShares Semiconductor ETF | 0.13% | 992 | $229K | Add +0.2% |
| TFC Truist Financial Corp. | 0.13% | 5,239 | $224K | Add +1.2% |
| KO The Coca-Cola Co. | 0.12% | 3,015 | $217K | Reduce -39.4% |
| MCD McDonald's Corp. | 0.12% | 686 | $209K | New |
| KMI Kinder Morgan Inc. | 0.12% | 9,375 | $207K | New |
| DG Dollar General Corp. | 0.11% | 2,375 | $201K | New |
| FLG Flagstar Bank NA filed as NEW YORK CMNTY BANCORP INC | 0.08% | 12,369 | $139K | No change |
| RIG Transocean Ltd. | 0.04% | 18,001 | $77K | No change |
Portfolio Sells Q2 2024 → Q3 2024
| NOW ServiceNow Inc. | Sold out | 0.00% | −1.10 |
| UPS United Parcel Service Class B | Reduce -2.9% | 7.19% | −0.97 |
| INTU Intuit Inc. | Reduce -0.5% | 1.27% | −0.21 |
| VZ Verizon Communications Inc. | Sold out | 0.00% | −0.17 |
| MMM 3M Co. | Sold out | 0.00% | −0.14 |
| NVDL Granitesh 2X LNG Nvda ETF | Sold out | 0.00% | −0.14 |
| CSCO Cisco Systems Inc. | Sold out | 0.00% | −0.12 |
| CVX Chevron Corp. | Reduce -32.6% | 0.14% | −0.10 |
| KO The Coca-Cola Co. | Reduce -39.4% | 0.12% | −0.07 |
| AVGO Broadcom Inc. | Reduce -2.9% | 1.18% | −0.06 |
| AMGN Amgen Inc. | Reduce -17.4% | 0.21% | −0.06 |
| NVDA Nvidia Corp. | Reduce -5.9% | 0.31% | −0.06 |
| JNJ Johnson & Johnson | Reduce -25.6% | 0.16% | −0.05 |
| SFLR Innovator Eqty MGD Floor ETF | Reduce -1.7% | 0.34% | −0.03 |
| BUFF Innovator Laddered Allocatio | Reduce -1.3% | 0.34% | −0.03 |
| IBM Intl Business Machines Corp. | Reduce -24.1% | 0.21% | −0.03 |
| PSTP Innovator PWR Buff Su St ETF | Reduce -1.5% | 0.35% | −0.03 |
| IWR iShares Russell Mid-Cap ETF | Reduce -0.1% | 0.82% | −0.01 |
| FSTA Fidelity MSCI Cons Stap Indx | Reduce -0.7% | 0.23% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.5% | 0.14% | −0.01 |
| GE General Electric | Reduce -3.6% | 0.98% | +0.04 |
| BLK BlackRock Finance Inc. | Reduce -2.7% | 0.77% | +0.05 |
| GEV GE Vernova Inc. | Reduce -6.7% | 0.33% | +0.07 |
Portfolio Buys Q2 2024 → Q3 2024
| UNH Unitedhealth Group Inc. | Add +770.1% | 1.21% | +1.08 |
| IUSV iShares Core S&P U.S. Value | Add +4.0% | 14.04% | +0.35 |
| IJR iShares Core S&P Small-Cap E | Add +6.7% | 5.00% | +0.31 |
| BA The Boeing Co. | Add +2229.7% | 0.29% | +0.28 |
| GOOG Alphabet Inc. Class C | New | 0.18% | +0.18 |
| RTX RTX Corp. | New | 0.17% | +0.17 |
| WMT Walmart Inc. | Add +2.8% | 1.51% | +0.16 |
| IYG iShares U.S. Financial Servi | Add +8.3% | 2.05% | +0.14 |
| KMB Kimberly-Clark Corp. | New | 0.14% | +0.14 |
| AFL Aflac Inc. | Add +0.2% | 1.08% | +0.13 |
| ABBV Abbvie Inc. | New | 0.13% | +0.13 |
| MCD McDonald's Corp. | New | 0.12% | +0.12 |
| KMI Kinder Morgan Inc. | New | 0.12% | +0.12 |
| IYJ iShares U.S. Industrials ETF | Add +3.5% | 2.20% | +0.11 |
| DG Dollar General Corp. | New | 0.11% | +0.11 |
| HD Home Depot Inc. | Add +39.9% | 0.29% | +0.10 |
| IEFA iShares Core MSCI Eafe ETF | Add +3.5% | 7.89% | +0.10 |
| FHN First Horizon Corp. | Add +76.0% | 0.22% | +0.08 |
| JPM JPMorgan Chase & Co. | Add +49.2% | 0.24% | +0.07 |
| FCOM Fidelity MSCI Comm Serv Indx | Add +6.9% | 2.41% | +0.06 |
| IVE iShares S&P 500 Value ETF | Add +4.6% | 1.68% | +0.05 |
| ORCL Oracle Corp. | Add +0.3% | 0.52% | +0.05 |
| META Meta Platforms Inc. Class A | Add +31.3% | 0.17% | +0.04 |
| IWM iShares Russell 2000 ETF | Add +5.6% | 0.66% | +0.03 |
| MSFT Microsoft Corp. | Add +15.4% | 2.04% | +0.02 |
| XOM Exxon Mobil Corp. | Add +14.9% | 0.36% | +0.02 |
| AAPL Apple Inc. | Add +0.1% | 2.67% | +0.02 |
| LOW Lowe's Cos Inc. | Add +0.5% | 0.16% | +0.02 |
| IYC iShares US Consumer Discreti | Add +2.2% | 2.08% | +0.01 |
| MRK Merck & Co. Inc. | Add +23.0% | 0.36% | +0.01 |
| RF Regions Financial Corp. | Add +0.0% | 0.15% | +0.01 |
| IWP iShares Russell Mid-Cap Grow | Add +3.4% | 5.85% | +0.01 |
| TFC Truist Financial Corp. | Add +1.2% | 0.13% | +0.00 |
| FDIS Fidelity MSCI Cons Discr Ind | Add +0.5% | 0.68% | −0.00 |
| USMV iShares MSCI USA Min Vol Fac | Add +0.5% | 0.20% | −0.00 |
| IYM iShares U.S. Basic Materials | Add +0.4% | 0.14% | −0.00 |
| IEMG iShares Core MSCI Emerging | Add +2.3% | 2.75% | −0.00 |
| TSCO Tractor Supply Company | Add +0.4% | 0.36% | −0.01 |
| IBB iShares Biotechnology ETF | Add +0.1% | 0.18% | −0.01 |
| AMZN Amazon.com Inc. | Add +11.9% | 0.49% | −0.01 |
| FHLC Fidelity MSCI Health Care | Add +0.3% | 0.36% | −0.01 |
| BAC Bank of America Corp. | Add +0.1% | 0.14% | −0.01 |
| PG The Procter & Gamble Co. | Add +3.6% | 2.18% | −0.02 |
| SOXX iShares Semiconductor ETF | Add +0.2% | 0.13% | −0.02 |
| IHE iShares US Pharmaceuticals E | Add +1.1% | 1.60% | −0.03 |
| VGT Vanguard Info Tech ETF | Add +0.1% | 0.47% | −0.04 |
| IVW iShares S&P 500 Growth ETF | Add +3.5% | 2.00% | −0.05 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +0.2% | 0.86% | −0.06 |
| IVV iShares Core S&P 500 ETF | Add +1.1% | 11.06% | −0.33 |
| FTEC Fidelity MSCI Info Tech Indx | Add +0.1% | 4.23% | −0.33 |
Options Activity Q2 2024 → Q3 2024
| BA The Boeing Co. | put | Sold out | 2,000 | $364Kbefore exit |
| META Meta Platforms Inc. Class A | call | Sold out | 700 | $353Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 84 | $239.5M | IUSV, IVV, IJR, IEFA, IWP |
| Q1 2026 | 85 | $213.6M | IUSV, IVV, IJR, IEFA, IWP |
| Q4 2025 | 84 | $216.8M | IUSV, IVV, IJR, IEFA, IWP |
| Q3 2025 | 82 | $213.4M | IUSV, IVV, IJR, IEFA, IWP |
| Q2 2025 | 81 | $195.5M | IUSV, IVV, IJR, IEFA, IWP |
| Q1 2025 | 78 | $180.3M | IUSV, IVV, IJR, IEFA, UPS |
| Q4 2024 | 74 | $180.7M | IUSV, IVV, IJR, UPS, IWP |
| Q3 2024 | 75 | $177.8M | IUSV, IVV, IEFA, UPS, IWP |
| Q2 2024 | 73 | $161.9M | IUSV, IVV, UPS, IEFA, IWP |
| Q1 2024 | 71 | $164.7M | IUSV, IVV, UPS, IEFA, IWP |