Southern Capital Advisors, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 23, 2025), Southern Capital Advisors, LLC reported 74 stock positions worth $180.7 million. Its top holding was iShares Core S&P U.S. Value (IUSV) at 13.6% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 11.3%) and iShares Core S&P Small-Cap E (IJR, 7.3%). Compared with Q3 2024, it opened 4 new positions, sold out of 5, added to 49 and reduced 14. The biggest buy was iShares Core S&P Small-Cap E (IJR, shares +50%) and the biggest sale iShares Core MSCI Eafe ETF (IEFA, shares −16%).

Most Recent 13F
Q2 2026
Location
Jackson, TN
CIK
0001909249
Portfolio Value
$180.7M (Q4 2024)
SEC Filing
0001667731-25-000114 ↗ filed Jan 23, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $164.7M Q1 2024 Q2 2024: $161.9M Q2 2024 Q3 2024: $177.8M Q3 2024 Q4 2024: $180.7M $180.7M Q4 2024 Q1 2025: $180.3M Q1 2025 Q2 2025: $195.5M Q2 2025 Q3 2025: $213.4M Q3 2025 Q4 2025: $216.8M Q4 2025 Q1 2026: $213.6M Q1 2026 Q2 2026: $239.5M Q2 2026

Holdings 74 stocks · $180.7M

IUSV iShares Core S&P U.S. Value 13.64% 266,348 $24.7M Add +1.9%
IVV iShares Core S&P 500 ETF 11.31% 34,737 $20.4M Add +1.9%
IJR iShares Core S&P Small-Cap E 7.28% 114,221 $13.2M Add +50.4%
UPS United Parcel Service Class B 6.40% 91,726 $11.6M Reduce -2.1%
IWP iShares Russell Mid-Cap Grow 6.30% 89,843 $11.4M Add +1.3%
IEFA iShares Core MSCI Eafe ETF 5.85% 150,517 $10.6M Reduce -16.2%
FTEC Fidelity MSCI Info Tech Indx 4.30% 42,038 $7.8M Reduce -2.5%
AAPL Apple Inc. 2.76% 19,916 $5.0M Reduce -2.0%
FCOM Fidelity MSCI Comm Serv Indx 2.59% 79,709 $4.7M Add +2.3%
IYG iShares U.S. Financial Servi 2.54% 58,963 $4.6M Add +15.1%
IYC iShares US Consumer Discreti 2.30% 43,229 $4.2M Add +3.0%
IEMG iShares Core MSCI Emerging 2.22% 76,954 $4.0M Reduce -9.8%
IYJ iShares U.S. Industrials ETF 2.22% 30,049 $4.0M Add +2.6%
IVW iShares S&P 500 Growth ETF 2.09% 37,220 $3.8M Add +0.3%
PG The Procter & Gamble Co. 2.08% 22,395 $3.8M Add +0.3%
MSFT Microsoft Corp. 2.03% 8,725 $3.7M Add +3.5%
AFL Aflac Inc. 1.86% 32,567 $3.4M Add +90.3%
WMT Walmart Inc. 1.66% 33,122 $3.0M Reduce -0.0%
IVE iShares S&P 500 Value ETF 1.59% 15,089 $2.9M Reduce -0.1%
AVGO Broadcom Inc. 1.56% 12,135 $2.8M Reduce -0.3%
INTU Intuit Inc. 1.20% 3,459 $2.2M Reduce -4.5%
FUTY Fidelity MSCI US Utilities 1.15% 42,670 $2.1M New
VUG Vanguard Mrngstar GR ETF-Sui 0.90% 3,966 $1.6M Add +0.1%
GE General Electric filed as GE AEROSPACE 0.85% 9,252 $1.5M Add +0.3%
BLK BlackRock Inc. 0.82% 1,449 $1.5M Add +0.4%
IWR iShares Russell Mid-Cap ETF 0.82% 16,734 $1.5M Add +0.9%
FDIS Fidelity MSCI Cons Discr Ind 0.74% 13,680 $1.3M Add +0.2%
IWM iShares Russell 2000 ETF 0.66% 5,427 $1.2M Add +1.6%
AMZN Amazon.com Inc. 0.58% 4,809 $1.1M Add +2.7%
VGT Vanguard Info Tech ETF 0.56% 1,623 $1.0M Add +14.7%
ORCL Oracle Corp. 0.50% 5,384 $897K Add +0.2%
GEV GE Vernova Inc. 0.38% 2,086 $686K Reduce -9.1%
NVDA Nvidia Corp. 0.35% 4,760 $639K Add +4.7%
PSTP Innovator PWR Buff Su St ETF 0.35% 19,849 $636K Add +1.1%
BUFF Innovator Laddered Allocatio 0.35% 14,099 $633K Add +1.9%
SFLR Innovator Eqty MGD Floor ETF 0.35% 19,271 $629K Add +0.9%
XOM Exxon Mobil Corp. 0.33% 5,595 $602K Add +2.0%
TSCO Tractor Supply Company 0.32% 10,981 $583K Add +0.4%
FHLC Fidelity MSCI Health Care 0.32% 8,755 $572K Add +0.4%
MRK Merck & Co. Inc. 0.31% 5,715 $569K Add +1.0%
BA The Boeing Co. 0.31% 3,148 $557K Reduce -8.7%
JPM JPMorgan Chase & Co. 0.28% 2,096 $503K Add +2.2%
HD Home Depot Inc. 0.28% 1,287 $500K Add +0.6%
LOW Lowe's Cos Inc. 0.24% 1,754 $433K Add +62.7%
FHN First Horizon Corp. 0.23% 20,812 $419K Reduce -18.9%
FSTA Fidelity MSCI Cons Stap Indx 0.22% 8,097 $400K Add +0.6%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.20% 1,664 $366K Add +0.4%
GOOG Alphabet Inc. Class C 0.20% 1,866 $355K No change
USMV iShares MSCI USA Min Vol Fac 0.19% 3,957 $351K Add +0.5%
META Meta Platforms Inc. Class A 0.18% 549 $321K Add +4.6%
AZO AutoZone Inc. 0.18% 100 $320K No change
ISRG Intuitive Surgical Inc. 0.17% 600 $313K No change
AMGN Amgen Inc. 0.17% 1,168 $304K No change
RTX RTX Corp. 0.17% 2,593 $300K Add +1.3%
IBB iShares Biotechnology ETF 0.16% 2,197 $290K Add +0.1%
RF Regions Financial Corp. 0.15% 11,746 $276K Add +0.0%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.15% 803 $276K New
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.15% 6,088 $268K Add +0.1%
JNJ Johnson & Johnson 0.14% 1,801 $260K Add +0.6%
KMI Kinder Morgan Inc. 0.14% 9,375 $257K No change
CVX Chevron Corp. 0.14% 1,751 $254K Add +1.7%
FDVV Fidelity High Dividend ETF 0.14% 5,000 $250K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.13% 409 $240K Reduce -2.6%
GLD SPDR Gold Shares 0.13% 957 $232K Add +0.1%
KMB Kimberly-Clark Corp. 0.12% 1,700 $223K No change
ABBV Abbvie Inc. 0.12% 1,230 $219K Add +3.3%
UNH Unitedhealth Group Inc. 0.12% 430 $218K Reduce -88.3%
GOOGL Alphabet Inc. Class A 0.12% 1,149 $217K New
FLTB Fidelity Ltd. TRM BND ETF 0.12% 4,328 $215K New
SOXX iShares Semiconductor ETF 0.12% 993 $214K Add +0.1%
IYM iShares U.S. Basic Materials 0.12% 1,624 $211K Add +0.5%
MCD McDonald's Corp. 0.11% 706 $205K Add +2.9%
FLG Flagstar Bank NA 0.10% 18,635 $174K Add +50.7%
RIG Transocean Ltd. 0.05% 23,001 $86K Add +27.8%

Portfolio Sells Q3 2024 → Q4 2024

IEFA iShares Core MSCI Eafe ETF Reduce -16.2% 5.85% −2.04
IHE iShares US Pharmaceuticals E Sold out 0.00% −1.60
UNH Unitedhealth Group Inc. Reduce -88.3% 0.12% −1.09
UPS United Parcel Service Class B Reduce -2.1% 6.40% −0.79
IEMG iShares Core MSCI Emerging Reduce -9.8% 2.22% −0.53
ARM Arm Holdings PLC-ADR Sold out 0.00% −0.13
TFC Truist Financial Corp. Sold out 0.00% −0.13
KO The Coca-Cola Co. Sold out 0.00% −0.12
DG Dollar General Corp. Sold out 0.00% −0.11
IVE iShares S&P 500 Value ETF Reduce -0.1% 1.59% −0.08
INTU Intuit Inc. Reduce -4.5% 1.20% −0.06
SPY SS SPDR S&P 500 ETF Trust-US Reduce -2.6% 0.13% −0.00
FHN First Horizon Corp. Reduce -18.9% 0.23% +0.01
BA The Boeing Co. Reduce -8.7% 0.31% +0.01
GEV GE Vernova Inc. Reduce -9.1% 0.38% +0.05
FTEC Fidelity MSCI Info Tech Indx Reduce -2.5% 4.30% +0.07
AAPL Apple Inc. Reduce -2.0% 2.76% +0.09
WMT Walmart Inc. Reduce -0.0% 1.66% +0.15
AVGO Broadcom Inc. Reduce -0.3% 1.56% +0.38

Portfolio Buys Q3 2024 → Q4 2024

IJR iShares Core S&P Small-Cap E Add +50.4% 7.28% +2.28
FUTY Fidelity MSCI US Utilities New 1.15% +1.15
AFL Aflac Inc. Add +90.3% 1.86% +0.79
IYG iShares U.S. Financial Servi Add +15.1% 2.54% +0.49
IWP iShares Russell Mid-Cap Grow Add +1.3% 6.30% +0.45
IVV iShares Core S&P 500 ETF Add +1.9% 11.31% +0.25
IYC iShares US Consumer Discreti Add +3.0% 2.30% +0.22
FCOM Fidelity MSCI Comm Serv Indx Add +2.3% 2.59% +0.17
MGK Vngrd Mrgstr MG CP GR ETF-Ui New 0.15% +0.15
GOOGL Alphabet Inc. Class A New 0.12% +0.12
FLTB Fidelity Ltd. TRM BND ETF New 0.12% +0.12
AMZN Amazon.com Inc. Add +2.7% 0.58% +0.09
VGT Vanguard Info Tech ETF Add +14.7% 0.56% +0.09
IVW iShares S&P 500 Growth ETF Add +0.3% 2.09% +0.09
LOW Lowe's Cos Inc. Add +62.7% 0.24% +0.08
FDIS Fidelity MSCI Cons Discr Ind Add +0.2% 0.74% +0.06
BLK BlackRock Inc. Add +0.4% 0.82% +0.05
VUG Vanguard Mrngstar GR ETF-Sui Add +0.1% 0.90% +0.04
NVDA Nvidia Corp. Add +4.7% 0.35% +0.04
JPM JPMorgan Chase & Co. Add +2.2% 0.28% +0.03
FLG Flagstar Bank NA Add +50.7% 0.10% +0.02
IYJ iShares U.S. Industrials ETF Add +2.6% 2.22% +0.02
BAC Bank of America Corp. Add +0.1% 0.15% +0.01
META Meta Platforms Inc. Class A Add +4.6% 0.18% +0.01
BUFF Innovator Laddered Allocatio Add +1.9% 0.35% +0.01
SFLR Innovator Eqty MGD Floor ETF Add +0.9% 0.35% +0.01
RIG Transocean Ltd. Add +27.8% 0.05% +0.00
PSTP Innovator PWR Buff Su St ETF Add +1.1% 0.35% +0.00
IWM iShares Russell 2000 ETF Add +1.6% 0.66% −0.00
RF Regions Financial Corp. Add +0.0% 0.15% −0.00
CVX Chevron Corp. Add +1.7% 0.14% −0.00
GLD SPDR Gold Shares Add +0.1% 0.13% −0.00
IBM Intl Business Machines Corp. Add +0.4% 0.20% −0.00
IWR iShares Russell Mid-Cap ETF Add +0.9% 0.82% −0.00
MCD McDonald's Corp. Add +2.9% 0.11% −0.00
MSFT Microsoft Corp. Add +3.5% 2.03% −0.01
USMV iShares MSCI USA Min Vol Fac Add +0.5% 0.19% −0.01
RTX RTX Corp. Add +1.3% 0.17% −0.01
FSTA Fidelity MSCI Cons Stap Indx Add +0.6% 0.22% −0.01
SOXX iShares Semiconductor ETF Add +0.1% 0.12% −0.01
ABBV Abbvie Inc. Add +3.3% 0.12% −0.01
HD Home Depot Inc. Add +0.6% 0.28% −0.01
ORCL Oracle Corp. Add +0.2% 0.50% −0.02
IBB iShares Biotechnology ETF Add +0.1% 0.16% −0.02
JNJ Johnson & Johnson Add +0.6% 0.14% −0.02
IYM iShares U.S. Basic Materials Add +0.5% 0.12% −0.02
XOM Exxon Mobil Corp. Add +2.0% 0.33% −0.03
TSCO Tractor Supply Company Add +0.4% 0.32% −0.04
FHLC Fidelity MSCI Health Care Add +0.4% 0.32% −0.04
MRK Merck & Co. Inc. Add +1.0% 0.31% −0.05

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 84$239.5MIUSV, IVV, IJR, IEFA, IWP
Q1 2026 85$213.6MIUSV, IVV, IJR, IEFA, IWP
Q4 2025 84$216.8MIUSV, IVV, IJR, IEFA, IWP
Q3 2025 82$213.4MIUSV, IVV, IJR, IEFA, IWP
Q2 2025 81$195.5MIUSV, IVV, IJR, IEFA, IWP
Q1 2025 78$180.3MIUSV, IVV, IJR, IEFA, UPS
Q4 2024 74$180.7MIUSV, IVV, IJR, UPS, IWP
Q3 2024 75$177.8MIUSV, IVV, IEFA, UPS, IWP
Q2 2024 73$161.9MIUSV, IVV, UPS, IEFA, IWP
Q1 2024 71$164.7MIUSV, IVV, UPS, IEFA, IWP