Taylor Financial Group, Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 14, 2024), Taylor Financial Group, Inc. reported 95 stock positions worth $131.3 million. Its top holding was Norfolk Southern (NSC) at 16.4% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 15.6%) and Fiserv (FISV, 3.4%). Compared with Q4 2023, it opened 9 new positions, sold out of 3, added to 12 and reduced 43. The biggest buy was a new position in General Electric Co.-Wi (GE) and the biggest sale Apple (AAPL, shares −2%).

Most Recent 13F
Q2 2026
Location
Roanoke, VA
CIK
0002012516
Portfolio Value
$131.3M (Q1 2024)
SEC Filing
0001172661-24-002288 ↗ filed May 14, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $131.3M $131.3M Q1 2024 Q2 2024: $130.1M Q2 2024 Q3 2024: $144.7M Q3 2024 Q4 2024: $144.4M Q4 2024 Q1 2025: $143.8M Q1 2025 Q2 2025: $160.2M Q2 2025 Q3 2025: $173.8M Q3 2025 Q4 2025: $170.2M Q4 2025 Q1 2026: $165.0M Q1 2026 Q2 2026: $181.9M Q2 2026

Holdings 95 stocks · $131.3M
NSC Norfolk Southern Corp. 16.35% 84,266 $21.5M Reduce -0.1%
VUG Vanguard Mrngstar GR ETF-Sui 15.62% 59,595 $20.5M Reduce -0.3%
FISV Fiserv Inc. 3.45% 28,342 $4.5M Reduce -0.7%
BRK.B Berkshire Hathaway Inc. Class B 3.07% 9,593 $4.0M Reduce -0.6%
HD Home Depot Inc. 2.53% 8,673 $3.3M No change
AAPL Apple Inc. 2.44% 18,703 $3.2M Reduce -1.6%
MSFT Microsoft Corp. 2.33% 7,284 $3.1M No change
ORCL Oracle Corp. 2.13% 22,304 $2.8M Reduce -3.0%
LLY Eli Lilly & Co. 1.89% 3,199 $2.5M Reduce -0.0%
MCHP Microchip Technology Inc. 1.83% 26,762 $2.4M Reduce -3.1%
DVY iShares Select Dividend ETF 1.63% 17,415 $2.1M Add +3.6%
BX Blackstone Inc. 1.53% 15,303 $2.0M Reduce -3.2%
DIVB iShares Core Dividend ETF 1.50% 44,308 $2.0M Add +3.6%
CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED 1.45% 65,398 $1.9M Add +3.9%
GAL SS Global Allocation ETF 1.43% 43,487 $1.9M Add +3.8%
AOM iShares Core 40/60 Moderate 1.40% 43,068 $1.8M Add +3.9%
PEP Pepsico Inc. 1.33% 9,945 $1.7M Reduce -3.0%
IJT iShares S&P Small-Cap 600 GR 1.32% 13,308 $1.7M Add +0.6%
IJH iShares Core S&P Midcap ETF 1.32% 28,450 $1.7M Add +4.7%
IJS iShares S&P Small-Cap 600 Va 1.30% 16,584 $1.7M Reduce -0.6%
IVE iShares S&P 500 Value ETF 1.29% 9,062 $1.7M Add +1.6%
SPY SS SPDR S&P 500 ETF Trust-US 1.19% 2,993 $1.6M Reduce -0.0%
LMT Lockheed Martin Corp. 1.14% 3,300 $1.5M Reduce -3.5%
PH Parker Hannifin Corp. 1.02% 2,413 $1.3M Reduce -3.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.97% 7,817 $1.3M Add +8.0%
MAR Marriott International Class A 0.96% 4,977 $1.3M No change
PPG PPG Industries Inc. 0.95% 8,571 $1.2M Reduce -7.1%
QQQ Invesco QQQ Trust Series 1 0.92% 2,730 $1.2M Reduce -1.8%
TFC Truist Financial Corp. 0.91% 30,602 $1.2M Reduce -3.8%
MDY State Street SPDR S&P Midcap 0.89% 2,099 $1.2M No change
ELV Elevance Health Inc. 0.82% 2,065 $1.1M No change
LOW Lowe's Cos Inc. 0.77% 3,976 $1.0M Reduce -3.4%
AMZN Amazon.com Inc. 0.76% 5,545 $1.0M No change
DHR Danaher Corp. 0.75% 3,950 $986K Reduce -16.8%
VZ Verizon Communications Inc. 0.73% 22,912 $961K Reduce -1.5%
IVW iShares S&P 500 Growth ETF 0.70% 10,856 $917K No change
T AT&T Inc. 0.68% 50,756 $893K Reduce -3.0%
INTC Intel Corp. 0.67% 19,970 $882K Reduce -6.3%
XOM Exxon Mobil Corp. 0.64% 7,280 $846K Reduce -20.7%
SDY SS SPDR S&P Dividend ETF 0.62% 6,226 $817K Reduce -1.6%
JPM JPMorgan Chase & Co. 0.62% 4,041 $809K Reduce -4.5%
GE General Electric Co.-Wi 0.61% 4,548 $798K New
PAYX Paychex Inc. 0.60% 6,458 $793K Reduce -3.6%
UPS United Parcel Service Class B 0.56% 4,923 $732K Reduce -4.4%
MCD McDonald's Corp. 0.55% 2,575 $726K No change
CSX CSX Corp. 0.51% 18,147 $673K Reduce -26.1%
CAT Caterpillar Inc. 0.50% 1,805 $661K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.48% 5,155 $631K Reduce -10.1%
QCOM Qualcomm Inc. 0.47% 3,611 $611K No change
GPC Genuine Parts Co. 0.46% 3,904 $605K Reduce -5.7%
ROK Rockwell Automation Inc. 0.42% 1,903 $554K Reduce -1.0%
STLD Steel Dynamics Inc. 0.41% 3,640 $539K No change
ATO Atmos Energy Corp. 0.40% 4,465 $531K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.38% 1,896 $494K No change
QQQM Invesco Nasdaq 100 ETF 0.38% 2,705 $494K Add +8.2%
AUB Atlantic Union Bankshares Co. 0.37% 13,761 $486K Reduce -22.8%
COST Costco Wholesale Corp. 0.36% 645 $473K Reduce -7.9%
TT Trane Technologies PLC 0.35% 1,552 $466K No change
NFLX Netflix Inc. 0.34% 746 $453K No change
IVV iShares Core S&P 500 ETF 0.34% 858 $451K No change
HON Honeywell International Inc. 0.33% 2,135 $438K No change
GS Goldman Sachs Group Inc. 0.33% 1,040 $434K No change
PG The Procter & Gamble Co. 0.32% 2,614 $424K No change
VOO Vanguard S&P 500 ETF 0.32% 872 $419K No change
CVS CVS Health Corp. 0.32% 5,195 $414K Reduce -9.7%
JNJ Johnson & Johnson 0.31% 2,599 $411K Reduce -3.7%
KMB Kimberly-Clark Corp. 0.31% 3,161 $409K Reduce -17.6%
FDX FedEx Corp. 0.30% 1,358 $393K No change
AEP American Electric Power 0.28% 4,310 $371K No change
APD Air Products & Chemicals Inc. 0.27% 1,472 $357K Reduce -5.3%
FAST Fastenal Co. 0.25% 4,307 $332K No change
PFE Pfizer Inc. 0.24% 11,476 $318K Add +6.7%
GOOG Alphabet Inc. Class C 0.24% 2,070 $315K No change
MO Altria Group Inc. 0.24% 7,174 $313K Reduce -1.6%
MLM Martin Marietta Materials 0.22% 475 $292K No change
TSLA Tesla Inc. 0.22% 1,653 $291K Add +0.6%
ABBV Abbvie Inc. 0.19% 1,400 $255K Reduce -6.0%
META Meta Platforms Inc. Class A 0.19% 518 $252K New
ABT Abbott Laboratories 0.19% 2,206 $251K Reduce -3.9%
UNH Unitedhealth Group Inc. 0.19% 505 $250K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.19% 1,275 $243K No change
ARTY iShares Future AI & Tech ETF 0.18% 6,965 $239K Reduce -4.8%
VGK Vanguard Ftse Europe ETF 0.18% 3,496 $235K No change
DE Deere & Co. 0.17% 545 $224K No change
DOW Dow Inc. 0.17% 3,863 $224K No change
IEFA iShares Core MSCI Eafe ETF 0.17% 2,958 $220K No change
PNC PNC Financial Services Group 0.17% 1,343 $217K Reduce -0.1%
IEV iShares Europe ETF 0.16% 3,826 $213K Reduce -13.4%
RTX RTX Corp. 0.16% 2,166 $211K New
ETN Eaton Corp. PLC 0.16% 666 $208K New
CRM Salesforce Inc. 0.16% 685 $206K New
WDFC WD-40 Co. 0.15% 800 $203K New
MRK Merck & Co. Inc. 0.15% 1,528 $202K New
ENB Enbridge Inc. 0.15% 5,555 $201K New
TLRY Tilray Brands Inc. 0.02% 10,000 $25K New

Portfolio Sells Q4 2023 → Q1 2024
AAPL Apple Inc. Reduce -1.6% 2.44% −0.57
GE General Electric Sold out 0.00% −0.48
MCHP Microchip Technology Inc. Reduce -3.1% 1.83% −0.22
INTC Intel Corp. Reduce -6.3% 0.67% −0.21
MMM 3M Co. Sold out 0.00% −0.20
PPG PPG Industries Inc. Reduce -7.1% 0.95% −0.19
CSX CSX Corp. Reduce -26.1% 0.51% −0.19
BX Blackstone Inc. Reduce -3.2% 1.53% −0.17
AUB Atlantic Union Bankshares Co. Reduce -22.8% 0.37% −0.17
CVX Chevron Corp. Sold out 0.00% −0.17
DHR Danaher Corp. Reduce -16.8% 0.75% −0.15
LMT Lockheed Martin Corp. Reduce -3.5% 1.14% −0.13
IJS iShares S&P Small-Cap 600 Va Reduce -0.6% 1.30% −0.12
XOM Exxon Mobil Corp. Reduce -20.7% 0.64% −0.11
UPS United Parcel Service Class B Reduce -4.4% 0.56% −0.11
PEP Pepsico Inc. Reduce -3.0% 1.33% −0.11
APD Air Products & Chemicals Inc. Reduce -5.3% 0.27% −0.08
KMB Kimberly-Clark Corp. Reduce -17.6% 0.31% −0.07
ROK Rockwell Automation Inc. Reduce -1.0% 0.42% −0.07
CVS CVS Health Corp. Reduce -9.7% 0.32% −0.06
TFC Truist Financial Corp. Reduce -3.8% 0.91% −0.06
PAYX Paychex Inc. Reduce -3.6% 0.60% −0.05
NSC Norfolk Southern Corp. Reduce -0.1% 16.35% −0.05
T AT&T Inc. Reduce -3.0% 0.68% −0.04
JNJ Johnson & Johnson Reduce -3.7% 0.31% −0.04
IEV iShares Europe ETF Reduce -13.4% 0.16% −0.03
SDY SS SPDR S&P Dividend ETF Reduce -1.6% 0.62% −0.03
ARTY iShares Future AI & Tech ETF Reduce -4.8% 0.18% −0.03
COST Costco Wholesale Corp. Reduce -7.9% 0.36% −0.02
ABT Abbott Laboratories Reduce -3.9% 0.19% −0.02
QQQ Invesco QQQ Trust Series 1 Reduce -1.8% 0.92% −0.01
GPC Genuine Parts Co. Reduce -5.7% 0.46% −0.01
PNC PNC Financial Services Group Reduce -0.1% 0.17% −0.01
MO Altria Group Inc. Reduce -1.6% 0.24% −0.00
ABBV Abbvie Inc. Reduce -6.0% 0.19% +0.00
VZ Verizon Communications Inc. Reduce -1.5% 0.73% +0.01
LOW Lowe's Cos Inc. Reduce -3.4% 0.77% +0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.0% 1.19% +0.02
JPM JPMorgan Chase & Co. Reduce -4.5% 0.62% +0.02
DIS The Walt Disney Co. Reduce -10.1% 0.48% +0.05
PH Parker Hannifin Corp. Reduce -3.0% 1.02% +0.08
ORCL Oracle Corp. Reduce -3.0% 2.13% +0.14
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.6% 3.07% +0.24
VUG Vanguard Mrngstar GR ETF-Sui Reduce -0.3% 15.62% +0.33
FISV Fiserv Inc. Reduce -0.7% 3.45% +0.33
LLY Eli Lilly & Co. Reduce -0.0% 1.89% +0.36

Portfolio Buys Q4 2023 → Q1 2024
GE General Electric Co.-Wi New 0.61% +0.61
META Meta Platforms Inc. Class A New 0.19% +0.19
RTX RTX Corp. New 0.16% +0.16
ETN Eaton Corp. PLC New 0.16% +0.16
CRM Salesforce Inc. New 0.16% +0.16
WDFC WD-40 Co. New 0.15% +0.15
MRK Merck & Co. Inc. New 0.15% +0.15
ENB Enbridge Inc. New 0.15% +0.15
VTV Vanguard Mrngstr Val ETF-Aui Add +8.0% 0.97% +0.08
IJH iShares Core S&P Midcap ETF Add +4.7% 1.32% +0.08
DIVB iShares Core Dividend ETF Add +3.6% 1.50% +0.06
CGBL Cap Group Core Balanced Add +3.9% 1.45% +0.03
QQQM Invesco Nasdaq 100 ETF Add +8.2% 0.38% +0.03
TLRY Tilray Brands Inc. New 0.02% +0.02
IVE iShares S&P 500 Value ETF Add +1.6% 1.29% +0.01
DVY iShares Select Dividend ETF Add +3.6% 1.63% +0.01
GAL SS Global Allocation ETF Add +3.8% 1.43% +0.00
PFE Pfizer Inc. Add +6.7% 0.24% −0.01
AOM iShares Core 40/60 Moderate Add +3.9% 1.40% −0.01
IJT iShares S&P Small-Cap 600 GR Add +0.6% 1.32% −0.04
TSLA Tesla Inc. Add +0.6% 0.22% −0.11

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 103$181.9MVUG, NSC, IJT, AAPL, DIVB
Q1 2026 99$165.0MVUG, NSC, AAPL, IJT, BRK.B
Q4 2025 102$170.2MVUG, NSC, AAPL, BRK.B, DVY
Q3 2025 105$173.8MVUG, NSC, ORCL, AAPL, BRK.B
Q2 2025 104$160.2MVUG, NSC, FISV, ORCL, BRK.B
Q1 2025 97$143.8MVUG, NSC, FISV, BRK.B, AAPL
Q4 2024 96$144.4MVUG, NSC, FISV, AAPL, BRK.B
Q3 2024 99$144.7MVUG, NSC, FISV, BRK.B, AAPL
Q2 2024 91$130.1MVUG, NSC, FISV, AAPL, BRK.B
Q1 2024 95$131.3MNSC, VUG, FISV, BRK.B, HD