Taylor Financial Group, Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 10, 2025), Taylor Financial Group, Inc. reported 96 stock positions worth $144.4 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 17.0% of the portfolio, followed by Norfolk Southern (NSC, 13.7%) and Fiserv (FISV, 4.0%). Compared with Q3 2024, it opened 3 new positions, sold out of 6, added to 17 and reduced 24. The biggest buy was a new position in Salesforce (CRM) and the biggest sale Norfolk Southern (NSC, shares −0%).

Most Recent 13F
Q2 2026
Location
Roanoke, VA
CIK
0002012516
Portfolio Value
$144.4M (Q4 2024)
SEC Filing
0001172661-25-000633 ↗ filed Feb 10, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $131.3M Q1 2024 Q2 2024: $130.1M Q2 2024 Q3 2024: $144.7M Q3 2024 Q4 2024: $144.4M $144.4M Q4 2024 Q1 2025: $143.8M Q1 2025 Q2 2025: $160.2M Q2 2025 Q3 2025: $173.8M Q3 2025 Q4 2025: $170.2M Q4 2025 Q1 2026: $165.0M Q1 2026 Q2 2026: $181.9M Q2 2026

Holdings 96 stocks · $144.4M
VUG Vanguard Mrngstar GR ETF-Sui 16.95% 59,621 $24.5M Reduce -1.1%
NSC Norfolk Southern Corp. 13.66% 84,013 $19.7M Reduce -0.1%
FISV Fiserv Inc. 4.02% 28,242 $5.8M No change
AAPL Apple Inc. 3.24% 18,703 $4.7M No change
BRK.B Berkshire Hathaway Inc. Class B 3.01% 9,593 $4.3M No change
ORCL Oracle Corp. 2.50% 21,616 $3.6M Reduce -0.5%
HD Home Depot Inc. 2.33% 8,653 $3.4M No change
MSFT Microsoft Corp. 2.10% 7,199 $3.0M No change
DVY iShares Select Dividend ETF 1.97% 21,621 $2.8M Add +6.8%
CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED 1.86% 85,747 $2.7M Add +7.1%
DIVB iShares Core Dividend ETF 1.85% 56,264 $2.7M Add +6.8%
BX Blackstone Inc. 1.82% 15,266 $2.6M No change
GAL SS Global Allocation ETF 1.71% 55,940 $2.5M Add +8.0%
AOM iShares Core 40/60 Moderate 1.64% 54,452 $2.4M Add +6.3%
LLY Eli Lilly & Co. 1.63% 3,041 $2.3M Reduce -3.1%
IJS iShares S&P Small-Cap 600 Va 1.48% 19,660 $2.1M Add +5.4%
IJT iShares S&P Small-Cap 600 GR 1.48% 15,746 $2.1M Add +5.3%
IJH iShares Core S&P Midcap ETF 1.47% 34,107 $2.1M Add +9.5%
VTV Vanguard Mrngstr Val ETF-Aui 1.45% 12,320 $2.1M Add +15.0%
SPY SS SPDR S&P 500 ETF Trust-US 1.21% 2,992 $1.8M No change
IVE iShares S&P 500 Value ETF 1.19% 9,033 $1.7M No change
LMT Lockheed Martin Corp. 1.11% 3,299 $1.6M No change
PH Parker Hannifin Corp. 1.08% 2,440 $1.6M Reduce -0.0%
PEP Pepsico Inc. 0.99% 9,421 $1.4M Reduce -3.9%
QQQ Invesco QQQ Trust Series 1 0.97% 2,730 $1.4M No change
MAR Marriott International Class A 0.96% 4,954 $1.4M No change
MCHP Microchip Technology Inc. 0.95% 23,988 $1.4M Reduce -7.0%
TFC Truist Financial Corp. 0.92% 30,508 $1.3M No change
AMZN Amazon.com Inc. 0.84% 5,545 $1.2M No change
T AT&T Inc. 0.84% 52,949 $1.2M Add +3.8%
MDY State Street SPDR S&P Midcap 0.83% 2,099 $1.2M No change
IVW iShares S&P 500 Growth ETF 0.76% 10,856 $1.1M No change
LOW Lowe's Cos Inc. 0.69% 4,040 $997K No change
JPM JPMorgan Chase & Co. 0.67% 4,041 $969K No change
PPG PPG Industries Inc. 0.66% 7,982 $953K Reduce -1.2%
DHR Danaher Corp. 0.62% 3,895 $894K Reduce -0.3%
PAYX Paychex Inc. 0.61% 6,331 $888K No change
VZ Verizon Communications Inc. 0.59% 21,217 $848K Reduce -3.3%
SDY SS SPDR S&P Dividend ETF 0.57% 6,178 $816K Reduce -0.3%
XOM Exxon Mobil Corp. 0.54% 7,280 $783K No change
GE General Electric filed as GE AEROSPACE 0.53% 4,577 $763K Add +0.6%
ELV Elevance Health Inc. 0.50% 1,965 $725K No change
NVDA Nvidia Corp. 0.50% 5,352 $719K Add +1.2%
MCD McDonald's Corp. 0.48% 2,405 $697K No change
AUB Atlantic Union Bankshares Co. 0.47% 17,732 $672K No change
NFLX Netflix Inc. 0.46% 746 $665K No change
CAT Caterpillar Inc. 0.45% 1,805 $655K No change
QQQM Invesco Nasdaq 100 ETF 0.45% 3,055 $643K No change
UPS United Parcel Service Class B 0.44% 5,086 $641K Add +1.3%
ATO Atmos Energy Corp. 0.43% 4,465 $622K No change
GS Goldman Sachs Group Inc. 0.41% 1,040 $596K No change
COST Costco Wholesale Corp. 0.41% 645 $591K No change
CSX CSX Corp. 0.41% 18,147 $586K No change
TT Trane Technologies PLC 0.40% 1,552 $573K No change
QCOM Qualcomm Inc. 0.37% 3,511 $539K Reduce -2.8%
PLTR Palantir Technologies Inc. Class A 0.37% 6,980 $528K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.36% 1,874 $525K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.36% 4,661 $519K Reduce -0.3%
AEP American Electric Power 0.35% 5,510 $508K Add +27.8%
IVV iShares Core S&P 500 ETF 0.33% 820 $483K No change
HON Honeywell International Inc. 0.33% 2,135 $482K No change
ROK Rockwell Automation Inc. 0.33% 1,648 $471K No change
VOO Vanguard S&P 500 ETF 0.32% 867 $467K No change
GPC Genuine Parts Co. 0.31% 3,838 $448K Reduce -0.7%
PG The Procter & Gamble Co. 0.30% 2,614 $438K No change
APD Air Products & Chemicals Inc. 0.29% 1,435 $416K Reduce -2.0%
STLD Steel Dynamics Inc. 0.29% 3,639 $415K No change
GOOG Alphabet Inc. Class C 0.27% 2,070 $394K No change
MO Altria Group Inc. 0.27% 7,424 $388K Add +3.5%
KMB Kimberly-Clark Corp. 0.27% 2,921 $383K Reduce -1.3%
GEV GE Vernova Inc. 0.26% 1,140 $375K Add +0.6%
FDX FedEx Corp. 0.25% 1,301 $366K No change
JNJ Johnson & Johnson 0.25% 2,489 $360K Reduce -2.9%
PFE Pfizer Inc. 0.24% 12,991 $345K Reduce -5.2%
INTC Intel Corp. 0.23% 16,385 $329K Reduce -22.4%
FAST Fastenal Co. 0.22% 4,476 $322K Add +2.0%
META Meta Platforms Inc. Class A 0.21% 518 $303K No change
WMT Walmart Inc. 0.21% 3,315 $300K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.19% 1,245 $274K Reduce -2.4%
PNC PNC Financial Services Group 0.18% 1,342 $259K No change
UNH Unitedhealth Group Inc. 0.18% 505 $255K No change
RTX RTX Corp. 0.17% 2,166 $251K No change
ABBV Abbvie Inc. 0.17% 1,399 $249K No change
MLM Martin Marietta Materials 0.17% 475 $245K No change
TXN Texas Instruments Inc. 0.16% 1,237 $232K Reduce -11.9%
DE Deere & Co. 0.16% 545 $231K No change
CRM Salesforce Inc. 0.16% 685 $229K New
ENB Enbridge Inc. 0.16% 5,395 $229K Reduce -2.9%
CMI Cummins Inc. 0.16% 655 $228K No change
ABT Abbott Laboratories 0.15% 1,971 $223K Reduce -4.8%
VGK Vanguard Ftse Europe ETF 0.15% 3,496 $222K No change
ETN Eaton Corp. PLC 0.15% 650 $216K No change
TSLA Tesla Inc. 0.15% 530 $214K Reduce -67.4%
GOOGL Alphabet Inc. Class A 0.15% 1,122 $212K New
CSCO Cisco Systems Inc. 0.15% 3,557 $211K New
IEFA iShares Core MSCI Eafe ETF 0.14% 2,958 $208K No change

Portfolio Sells Q3 2024 → Q4 2024
NSC Norfolk Southern Corp. Reduce -0.1% 13.66% −0.78
MCHP Microchip Technology Inc. Reduce -7.0% 0.95% −0.48
LLY Eli Lilly & Co. Reduce -3.1% 1.63% −0.30
CVS CVS Health Corp. Sold out 0.00% −0.19
PEP Pepsico Inc. Reduce -3.9% 0.99% −0.16
MMM 3M Co. Sold out 0.00% −0.15
KO The Coca-Cola Co. Sold out 0.00% −0.15
DOW Dow Inc. Sold out 0.00% −0.15
TSLA Tesla Inc. Reduce -67.4% 0.15% −0.15
WDFC WD-40 Co. Sold out 0.00% −0.14
DHR Danaher Corp. Reduce -0.3% 0.62% −0.13
INTC Intel Corp. Reduce -22.4% 0.23% −0.11
VZ Verizon Communications Inc. Reduce -3.3% 0.59% −0.09
PPG PPG Industries Inc. Reduce -1.2% 0.66% −0.08
GPC Genuine Parts Co. Reduce -0.7% 0.31% −0.06
ORCL Oracle Corp. Reduce -0.5% 2.50% −0.06
QCOM Qualcomm Inc. Reduce -2.8% 0.37% −0.05
SDY SS SPDR S&P Dividend ETF Reduce -0.3% 0.57% −0.04
TXN Texas Instruments Inc. Reduce -11.9% 0.16% −0.04
JNJ Johnson & Johnson Reduce -2.9% 0.25% −0.04
PFE Pfizer Inc. Reduce -5.2% 0.24% −0.04
KMB Kimberly-Clark Corp. Reduce -1.3% 0.27% −0.03
APD Air Products & Chemicals Inc. Reduce -2.0% 0.29% −0.01
TLRY Tilray Brands Inc. Sold out 0.00% −0.01
ABT Abbott Laboratories Reduce -4.8% 0.15% −0.01
IBM Intl Business Machines Corp. Reduce -2.4% 0.19% −0.01
ENB Enbridge Inc. Reduce -2.9% 0.16% +0.00
PH Parker Hannifin Corp. Reduce -0.0% 1.08% +0.01
DIS The Walt Disney Co. Reduce -0.3% 0.36% +0.05
VUG Vanguard Mrngstar GR ETF-Sui Reduce -1.1% 16.95% +0.96

Portfolio Buys Q3 2024 → Q4 2024
CRM Salesforce Inc. New 0.16% +0.16
VTV Vanguard Mrngstr Val ETF-Aui Add +15.0% 1.45% +0.15
GOOGL Alphabet Inc. Class A New 0.15% +0.15
CSCO Cisco Systems Inc. New 0.15% +0.15
CGBL Cap Group Core Balanced Add +7.1% 1.86% +0.14
IJH iShares Core S&P Midcap ETF Add +9.5% 1.47% +0.13
IJS iShares S&P Small-Cap 600 Va Add +5.4% 1.48% +0.09
DIVB iShares Core Dividend ETF Add +6.8% 1.85% +0.08
GAL SS Global Allocation ETF Add +8.0% 1.71% +0.08
DVY iShares Select Dividend ETF Add +6.8% 1.97% +0.08
GEV GE Vernova Inc. Add +0.6% 0.26% +0.06
T AT&T Inc. Add +3.8% 0.84% +0.06
NVDA Nvidia Corp. Add +1.2% 0.50% +0.05
AEP American Electric Power Add +27.8% 0.35% +0.05
AOM iShares Core 40/60 Moderate Add +6.3% 1.64% +0.04
IJT iShares S&P Small-Cap 600 GR Add +5.3% 1.48% +0.04
MO Altria Group Inc. Add +3.5% 0.27% +0.02
FAST Fastenal Co. Add +2.0% 0.22% +0.01
UPS United Parcel Service Class B Add +1.3% 0.44% −0.03
GE General Electric Add +0.6% 0.53% −0.06

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 103$181.9MVUG, NSC, IJT, AAPL, DIVB
Q1 2026 99$165.0MVUG, NSC, AAPL, IJT, BRK.B
Q4 2025 102$170.2MVUG, NSC, AAPL, BRK.B, DVY
Q3 2025 105$173.8MVUG, NSC, ORCL, AAPL, BRK.B
Q2 2025 104$160.2MVUG, NSC, FISV, ORCL, BRK.B
Q1 2025 97$143.8MVUG, NSC, FISV, BRK.B, AAPL
Q4 2024 96$144.4MVUG, NSC, FISV, AAPL, BRK.B
Q3 2024 99$144.7MVUG, NSC, FISV, BRK.B, AAPL
Q2 2024 91$130.1MVUG, NSC, FISV, AAPL, BRK.B
Q1 2024 95$131.3MNSC, VUG, FISV, BRK.B, HD