Taylor Financial Group, Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Taylor Financial Group, Inc. reported 99 stock positions worth $144.7 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 16.0% of the portfolio, followed by Norfolk Southern (NSC, 14.4%) and Fiserv (FISV, 3.5%). Compared with Q2 2024, it opened 9 new positions, sold out of 1, added to 18 and reduced 24. The biggest buy was a new position in Nvidia (NVDA) and the biggest sale Vanguard Mrngstar GR ETF-Sui (VUG, shares −0%).

Most Recent 13F
Q2 2026
Location
Roanoke, VA
CIK
0002012516
Portfolio Value
$144.7M (Q3 2024)
SEC Filing
0001172661-24-004565 ↗ filed Nov 12, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $131.3M Q1 2024 Q2 2024: $130.1M Q2 2024 Q3 2024: $144.7M $144.7M Q3 2024 Q4 2024: $144.4M Q4 2024 Q1 2025: $143.8M Q1 2025 Q2 2025: $160.2M Q2 2025 Q3 2025: $173.8M Q3 2025 Q4 2025: $170.2M Q4 2025 Q1 2026: $165.0M Q1 2026 Q2 2026: $181.9M Q2 2026

Holdings 99 stocks · $144.7M
VUG Vanguard Mrngstar GR ETF-Sui 15.99% 60,262 $23.1M Reduce -0.5%
NSC Norfolk Southern Corp. 14.44% 84,064 $20.9M Reduce -0.2%
FISV Fiserv Inc. 3.51% 28,242 $5.1M No change
BRK.B Berkshire Hathaway Inc. Class B 3.05% 9,593 $4.4M No change
AAPL Apple Inc. 3.01% 18,703 $4.4M No change
ORCL Oracle Corp. 2.56% 21,716 $3.7M Reduce -0.8%
HD Home Depot Inc. 2.42% 8,653 $3.5M Reduce -0.2%
MSFT Microsoft Corp. 2.14% 7,199 $3.1M No change
LLY Eli Lilly & Co. 1.92% 3,138 $2.8M Reduce -0.3%
DVY iShares Select Dividend ETF 1.89% 20,251 $2.7M Add +7.4%
DIVB iShares Core Dividend ETF 1.76% 52,701 $2.6M Add +8.6%
CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED 1.72% 80,036 $2.5M Add +11.7%
GAL SS Global Allocation ETF 1.63% 51,811 $2.4M Add +8.5%
BX Blackstone Inc. 1.62% 15,266 $2.3M Add +0.8%
AOM iShares Core 40/60 Moderate 1.60% 51,247 $2.3M Add +8.3%
IJT iShares S&P Small-Cap 600 GR 1.44% 14,947 $2.1M Add +6.1%
MCHP Microchip Technology Inc. 1.43% 25,783 $2.1M Reduce -1.1%
IJS iShares S&P Small-Cap 600 Va 1.39% 18,655 $2.0M Add +6.0%
IJH iShares Core S&P Midcap ETF 1.34% 31,136 $1.9M Add +3.3%
LMT Lockheed Martin Corp. 1.33% 3,299 $1.9M No change
VTV Vanguard Mrngstr Val ETF-Aui 1.29% 10,711 $1.9M Add +15.7%
IVE iShares S&P 500 Value ETF 1.23% 9,033 $1.8M Add +0.9%
SPY SS SPDR S&P 500 ETF Trust-US 1.19% 2,992 $1.7M No change
PEP Pepsico Inc. 1.15% 9,806 $1.7M No change
PH Parker Hannifin Corp. 1.07% 2,441 $1.5M Add +1.2%
QQQ Invesco QQQ Trust Series 1 0.92% 2,730 $1.3M No change
TFC Truist Financial Corp. 0.90% 30,508 $1.3M No change
MAR Marriott International Class A 0.85% 4,954 $1.2M No change
MDY State Street SPDR S&P Midcap 0.83% 2,099 $1.2M No change
T AT&T Inc. 0.78% 51,034 $1.1M Add +0.6%
LOW Lowe's Cos Inc. 0.76% 4,040 $1.1M Add +1.6%
DHR Danaher Corp. 0.75% 3,905 $1.1M Reduce -1.1%
PPG PPG Industries Inc. 0.74% 8,078 $1.1M Reduce -2.5%
IVW iShares S&P 500 Growth ETF 0.72% 10,856 $1.0M No change
AMZN Amazon.com Inc. 0.71% 5,545 $1.0M No change
ELV Elevance Health Inc. 0.71% 1,965 $1.0M Reduce -4.8%
VZ Verizon Communications Inc. 0.68% 21,950 $986K Reduce -3.8%
SDY SS SPDR S&P Dividend ETF 0.61% 6,199 $881K Reduce -0.2%
GE General Electric filed as GE AEROSPACE 0.59% 4,548 $858K No change
XOM Exxon Mobil Corp. 0.59% 7,280 $853K No change
JPM JPMorgan Chase & Co. 0.59% 4,041 $852K No change
PAYX Paychex Inc. 0.59% 6,331 $850K No change
MCD McDonald's Corp. 0.51% 2,405 $732K No change
CAT Caterpillar Inc. 0.49% 1,805 $706K No change
UPS United Parcel Service Class B 0.47% 5,023 $685K Add +2.0%
AUB Atlantic Union Bankshares Co. 0.46% 17,732 $668K No change
NVDA Nvidia Corp. 0.44% 5,289 $642K New
CSX CSX Corp. 0.43% 18,147 $627K Reduce -14.2%
ATO Atmos Energy Corp. 0.43% 4,465 $619K No change
QCOM Qualcomm Inc. 0.42% 3,611 $614K No change
QQQM Invesco Nasdaq 100 ETF 0.42% 3,055 $614K Add +12.9%
TT Trane Technologies PLC 0.42% 1,552 $603K No change
COST Costco Wholesale Corp. 0.40% 645 $572K No change
GPC Genuine Parts Co. 0.37% 3,863 $540K Reduce -1.1%
NFLX Netflix Inc. 0.37% 746 $529K No change
GS Goldman Sachs Group Inc. 0.36% 1,040 $515K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.35% 1,874 $501K Reduce -1.2%
INTC Intel Corp. 0.34% 21,108 $495K Add +13.8%
IVV iShares Core S&P 500 ETF 0.33% 820 $473K Reduce -1.8%
STLD Steel Dynamics Inc. 0.32% 3,639 $459K No change
VOO Vanguard S&P 500 ETF 0.32% 867 $458K No change
PG The Procter & Gamble Co. 0.31% 2,614 $453K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.31% 4,673 $449K Reduce -0.3%
ROK Rockwell Automation Inc. 0.31% 1,648 $442K Reduce -13.4%
AEP American Electric Power 0.31% 4,310 $442K No change
HON Honeywell International Inc. 0.30% 2,135 $441K No change
APD Air Products & Chemicals Inc. 0.30% 1,465 $436K Reduce -0.5%
TSLA Tesla Inc. 0.29% 1,625 $425K Reduce -0.2%
KMB Kimberly-Clark Corp. 0.29% 2,958 $421K Reduce -3.3%
JNJ Johnson & Johnson 0.29% 2,564 $416K Reduce -1.3%
PFE Pfizer Inc. 0.27% 13,707 $397K Reduce -3.3%
MO Altria Group Inc. 0.25% 7,174 $366K No change
FDX FedEx Corp. 0.25% 1,301 $356K Reduce -4.2%
GOOG Alphabet Inc. Class C 0.24% 2,070 $346K No change
FAST Fastenal Co. 0.22% 4,387 $313K Add +1.8%
META Meta Platforms Inc. Class A 0.20% 518 $297K No change
UNH Unitedhealth Group Inc. 0.20% 505 $295K No change
TXN Texas Instruments Inc. 0.20% 1,404 $290K New
GEV GE Vernova Inc. 0.20% 1,133 $289K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.19% 1,275 $282K No change
CVS CVS Health Corp. 0.19% 4,456 $280K Reduce -5.4%
ABBV Abbvie Inc. 0.19% 1,399 $276K No change
WMT Walmart Inc. 0.18% 3,315 $268K No change
RTX RTX Corp. 0.18% 2,166 $262K No change
PLTR Palantir Technologies Inc. Class A 0.18% 6,980 $260K New
MLM Martin Marietta Materials 0.18% 475 $256K No change
VGK Vanguard Ftse Europe ETF 0.17% 3,496 $249K No change
PNC PNC Financial Services Group 0.17% 1,342 $248K No change
ABT Abbott Laboratories 0.16% 2,071 $236K No change
IEFA iShares Core MSCI Eafe ETF 0.16% 2,958 $231K No change
DE Deere & Co. 0.16% 545 $227K No change
ENB Enbridge Inc. 0.16% 5,554 $226K New
MMM 3M Co. 0.15% 1,598 $218K New
ETN Eaton Corp. PLC 0.15% 650 $215K No change
KO The Coca-Cola Co. 0.15% 2,993 $215K New
CMI Cummins Inc. 0.15% 655 $212K New
DOW Dow Inc. 0.15% 3,863 $211K No change
WDFC WD-40 Co. 0.14% 800 $206K New
TLRY Tilray Brands Inc. 0.01% 10,000 $18K No change

Portfolio Sells Q2 2024 → Q3 2024
VUG Vanguard Mrngstar GR ETF-Sui Reduce -0.5% 15.99% −1.41
MCHP Microchip Technology Inc. Reduce -1.1% 1.43% −0.40
LLY Eli Lilly & Co. Reduce -0.3% 1.92% −0.27
GOOGL Alphabet Inc. Class A Sold out 0.00% −0.16
ELV Elevance Health Inc. Reduce -4.8% 0.71% −0.15
CSX CSX Corp. Reduce -14.2% 0.43% −0.11
ROK Rockwell Automation Inc. Reduce -13.4% 0.31% −0.10
FDX FedEx Corp. Reduce -4.2% 0.25% −0.07
PPG PPG Industries Inc. Reduce -2.5% 0.74% −0.06
DIS The Walt Disney Co. Reduce -0.3% 0.31% −0.05
GPC Genuine Parts Co. Reduce -1.1% 0.37% −0.04
VZ Verizon Communications Inc. Reduce -3.8% 0.68% −0.04
KMB Kimberly-Clark Corp. Reduce -3.3% 0.29% −0.03
PFE Pfizer Inc. Reduce -3.3% 0.27% −0.03
IVV iShares Core S&P 500 ETF Reduce -1.8% 0.33% −0.02
CVS CVS Health Corp. Reduce -5.4% 0.19% −0.02
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -1.2% 0.35% −0.02
DHR Danaher Corp. Reduce -1.1% 0.75% −0.01
JNJ Johnson & Johnson Reduce -1.3% 0.29% −0.00
SDY SS SPDR S&P Dividend ETF Reduce -0.2% 0.61% +0.00
APD Air Products & Chemicals Inc. Reduce -0.5% 0.30% +0.01
TSLA Tesla Inc. Reduce -0.2% 0.29% +0.05
HD Home Depot Inc. Reduce -0.2% 2.42% +0.13
ORCL Oracle Corp. Reduce -0.8% 2.56% +0.18
NSC Norfolk Southern Corp. Reduce -0.2% 14.44% +0.55

Portfolio Buys Q2 2024 → Q3 2024
NVDA Nvidia Corp. New 0.44% +0.44
TXN Texas Instruments Inc. New 0.20% +0.20
GEV GE Vernova Inc. New 0.20% +0.20
PLTR Palantir Technologies Inc. Class A New 0.18% +0.18
BX Blackstone Inc. Add +0.8% 1.62% +0.17
ENB Enbridge Inc. New 0.16% +0.16
VTV Vanguard Mrngstr Val ETF-Aui Add +15.7% 1.29% +0.15
MMM 3M Co. New 0.15% +0.15
KO The Coca-Cola Co. New 0.15% +0.15
CMI Cummins Inc. New 0.15% +0.15
WDFC WD-40 Co. New 0.14% +0.14
DVY iShares Select Dividend ETF Add +7.4% 1.89% +0.14
PH Parker Hannifin Corp. Add +1.2% 1.07% +0.13
DIVB iShares Core Dividend ETF Add +8.6% 1.76% +0.12
LOW Lowe's Cos Inc. Add +1.6% 0.76% +0.08
CGBL Cap Group Core Balanced Add +11.7% 1.72% +0.08
IJS iShares S&P Small-Cap 600 Va Add +6.0% 1.39% +0.07
IJT iShares S&P Small-Cap 600 GR Add +6.1% 1.44% +0.05
GAL SS Global Allocation ETF Add +8.5% 1.63% +0.04
AOM iShares Core 40/60 Moderate Add +8.3% 1.60% +0.03
T AT&T Inc. Add +0.6% 0.78% +0.03
QQQM Invesco Nasdaq 100 ETF Add +12.9% 0.42% +0.01
FAST Fastenal Co. Add +1.8% 0.22% +0.01
IJH iShares Core S&P Midcap ETF Add +3.3% 1.34% −0.01
IVE iShares S&P 500 Value ETF Add +0.9% 1.23% −0.02
UPS United Parcel Service Class B Add +2.0% 0.47% −0.04
INTC Intel Corp. Add +13.8% 0.34% −0.10

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 103$181.9MVUG, NSC, IJT, AAPL, DIVB
Q1 2026 99$165.0MVUG, NSC, AAPL, IJT, BRK.B
Q4 2025 102$170.2MVUG, NSC, AAPL, BRK.B, DVY
Q3 2025 105$173.8MVUG, NSC, ORCL, AAPL, BRK.B
Q2 2025 104$160.2MVUG, NSC, FISV, ORCL, BRK.B
Q1 2025 97$143.8MVUG, NSC, FISV, BRK.B, AAPL
Q4 2024 96$144.4MVUG, NSC, FISV, AAPL, BRK.B
Q3 2024 99$144.7MVUG, NSC, FISV, BRK.B, AAPL
Q2 2024 91$130.1MVUG, NSC, FISV, AAPL, BRK.B
Q1 2024 95$131.3MNSC, VUG, FISV, BRK.B, HD