Taylor Financial Group, Inc.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 31, 2024), Taylor Financial Group, Inc. reported 91 stock positions worth $130.1 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 17.4% of the portfolio, followed by Norfolk Southern (NSC, 13.9%) and Fiserv (FISV, 3.2%). Compared with Q1 2024, it opened 2 new positions, sold out of 6, added to 14 and reduced 32. The biggest buy was Vanguard Mrngstar GR ETF-Sui (VUG, shares +2%) and the biggest sale Norfolk Southern (NSC, shares −0%).

Most Recent 13F
Q2 2026
Location
Roanoke, VA
CIK
0002012516
Portfolio Value
$130.1M (Q2 2024)
SEC Filing
0001172661-24-002998 ↗ filed Jul 31, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $131.3M Q1 2024 Q2 2024: $130.1M $130.1M Q2 2024 Q3 2024: $144.7M Q3 2024 Q4 2024: $144.4M Q4 2024 Q1 2025: $143.8M Q1 2025 Q2 2025: $160.2M Q2 2025 Q3 2025: $173.8M Q3 2025 Q4 2025: $170.2M Q4 2025 Q1 2026: $165.0M Q1 2026 Q2 2026: $181.9M Q2 2026

Holdings 91 stocks · $130.1M
VUG Vanguard Mrngstar GR ETF-Sui 17.40% 60,543 $22.6M Add +1.6%
NSC Norfolk Southern Corp. 13.89% 84,202 $18.1M Reduce -0.1%
FISV Fiserv Inc. 3.23% 28,242 $4.2M Reduce -0.3%
AAPL Apple Inc. 3.03% 18,703 $3.9M No change
BRK.B Berkshire Hathaway Inc. Class B 3.00% 9,593 $3.9M No change
MSFT Microsoft Corp. 2.47% 7,199 $3.2M Reduce -1.2%
ORCL Oracle Corp. 2.38% 21,894 $3.1M Reduce -1.8%
HD Home Depot Inc. 2.29% 8,673 $3.0M No change
LLY Eli Lilly & Co. 2.19% 3,148 $2.9M Reduce -1.6%
MCHP Microchip Technology Inc. 1.83% 26,072 $2.4M Reduce -2.6%
DVY iShares Select Dividend ETF 1.75% 18,854 $2.3M Add +8.3%
DIVB iShares Core Dividend ETF 1.65% 48,515 $2.1M Add +9.5%
CGBL Cap Group Core Balanced filed as CAPITAL GROUP CORE BALANCED 1.64% 71,624 $2.1M Add +9.5%
GAL SS Global Allocation ETF 1.59% 47,768 $2.1M Add +9.8%
AOM iShares Core 40/60 Moderate 1.56% 47,299 $2.0M Add +9.8%
BX Blackstone Inc. 1.44% 15,153 $1.9M Reduce -1.0%
IJT iShares S&P Small-Cap 600 GR 1.39% 14,086 $1.8M Add +5.8%
IJH iShares Core S&P Midcap ETF 1.36% 30,146 $1.8M Add +6.0%
IJS iShares S&P Small-Cap 600 Va 1.32% 17,607 $1.7M Add +6.2%
IVE iShares S&P 500 Value ETF 1.25% 8,952 $1.6M Reduce -1.2%
SPY SS SPDR S&P 500 ETF Trust-US 1.25% 2,992 $1.6M Reduce -0.0%
PEP Pepsico Inc. 1.24% 9,806 $1.6M Reduce -1.4%
LMT Lockheed Martin Corp. 1.18% 3,299 $1.5M Reduce -0.0%
VTV Vanguard Mrngstr Val ETF-Aui 1.14% 9,258 $1.5M Add +18.4%
QQQ Invesco QQQ Trust Series 1 1.01% 2,730 $1.3M No change
PH Parker Hannifin Corp. 0.94% 2,413 $1.2M No change
MAR Marriott International Class A 0.92% 4,954 $1.2M Reduce -0.5%
TFC Truist Financial Corp. 0.91% 30,508 $1.2M Reduce -0.3%
MDY State Street SPDR S&P Midcap 0.86% 2,099 $1.1M No change
ELV Elevance Health Inc. 0.86% 2,065 $1.1M No change
AMZN Amazon.com Inc. 0.82% 5,545 $1.1M No change
PPG PPG Industries Inc. 0.80% 8,285 $1.0M Reduce -3.3%
IVW iShares S&P 500 Growth ETF 0.77% 10,856 $1.0M No change
DHR Danaher Corp. 0.76% 3,950 $987K No change
T AT&T Inc. 0.75% 50,741 $970K Reduce -0.0%
VZ Verizon Communications Inc. 0.72% 22,810 $941K Reduce -0.5%
LOW Lowe's Cos Inc. 0.67% 3,976 $877K No change
XOM Exxon Mobil Corp. 0.64% 7,280 $838K No change
JPM JPMorgan Chase & Co. 0.63% 4,041 $817K No change
SDY SS SPDR S&P Dividend ETF 0.61% 6,214 $790K Reduce -0.2%
PAYX Paychex Inc. 0.58% 6,331 $751K Reduce -2.0%
GE General Electric filed as GE AEROSPACE 0.56% 4,548 $723K No change
QCOM Qualcomm Inc. 0.55% 3,611 $719K No change
CSX CSX Corp. 0.54% 21,147 $707K Add +16.5%
UPS United Parcel Service Class B 0.52% 4,923 $674K No change
MCD McDonald's Corp. 0.47% 2,405 $613K Reduce -6.6%
CAT Caterpillar Inc. 0.46% 1,805 $601K No change
AUB Atlantic Union Bankshares Co. 0.45% 17,732 $582K Add +28.9%
INTC Intel Corp. 0.44% 18,543 $574K Reduce -7.2%
COST Costco Wholesale Corp. 0.42% 645 $548K No change
GPC Genuine Parts Co. 0.41% 3,904 $540K No change
QQQM Invesco Nasdaq 100 ETF 0.41% 2,705 $533K No change
ROK Rockwell Automation Inc. 0.40% 1,903 $524K No change
ATO Atmos Energy Corp. 0.40% 4,465 $521K No change
TT Trane Technologies PLC 0.39% 1,552 $510K No change
NFLX Netflix Inc. 0.39% 746 $503K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.36% 1,896 $474K No change
STLD Steel Dynamics Inc. 0.36% 3,639 $471K Reduce -0.0%
GS Goldman Sachs Group Inc. 0.36% 1,040 $470K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.36% 4,685 $465K Reduce -9.1%
IVV iShares Core S&P 500 ETF 0.35% 835 $457K Reduce -2.7%
HON Honeywell International Inc. 0.35% 2,135 $456K No change
VOO Vanguard S&P 500 ETF 0.33% 867 $434K Reduce -0.6%
PG The Procter & Gamble Co. 0.33% 2,614 $431K No change
KMB Kimberly-Clark Corp. 0.32% 3,058 $423K Reduce -3.3%
FDX FedEx Corp. 0.31% 1,358 $407K No change
PFE Pfizer Inc. 0.30% 14,175 $397K Add +23.5%
APD Air Products & Chemicals Inc. 0.29% 1,472 $380K No change
JNJ Johnson & Johnson 0.29% 2,598 $380K Reduce -0.0%
GOOG Alphabet Inc. Class C 0.29% 2,070 $380K No change
AEP American Electric Power 0.29% 4,310 $378K No change
MO Altria Group Inc. 0.25% 7,174 $327K No change
TSLA Tesla Inc. 0.25% 1,628 $322K Reduce -1.5%
CVS CVS Health Corp. 0.21% 4,711 $278K Reduce -9.3%
FAST Fastenal Co. 0.21% 4,309 $271K Add +0.1%
META Meta Platforms Inc. Class A 0.20% 518 $261K No change
MLM Martin Marietta Materials 0.20% 475 $257K No change
UNH Unitedhealth Group Inc. 0.20% 505 $257K No change
ABBV Abbvie Inc. 0.18% 1,399 $240K Reduce -0.1%
VGK Vanguard Ftse Europe ETF 0.18% 3,496 $233K No change
WMT Walmart Inc. 0.17% 3,315 $224K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.17% 1,275 $221K No change
RTX RTX Corp. 0.17% 2,166 $217K No change
ABT Abbott Laboratories 0.17% 2,071 $215K Reduce -6.1%
IEFA iShares Core MSCI Eafe ETF 0.17% 2,958 $215K No change
PNC PNC Financial Services Group 0.16% 1,342 $209K Reduce -0.1%
DOW Dow Inc. 0.16% 3,863 $205K No change
GOOGL Alphabet Inc. Class A 0.16% 1,122 $204K New
ETN Eaton Corp. PLC 0.16% 650 $204K Reduce -2.4%
DE Deere & Co. 0.16% 545 $204K No change
TLRY Tilray Brands Inc. 0.01% 10,000 $17K No change

Portfolio Sells Q1 2024 → Q2 2024
NSC Norfolk Southern Corp. Reduce -0.1% 13.89% −2.46
INTC Intel Corp. Reduce -7.2% 0.44% −0.23
FISV Fiserv Inc. Reduce -0.3% 3.23% −0.21
ARTY iShares Future AI & Tech ETF Sold out 0.00% −0.18
IEV iShares Europe ETF Sold out 0.00% −0.16
CRM Salesforce Inc. Sold out 0.00% −0.16
WDFC WD-40 Co. Sold out 0.00% −0.15
MRK Merck & Co. Inc. Sold out 0.00% −0.15
ENB Enbridge Inc. Sold out 0.00% −0.15
PPG PPG Industries Inc. Reduce -3.3% 0.80% −0.14
DIS The Walt Disney Co. Reduce -9.1% 0.36% −0.12
CVS CVS Health Corp. Reduce -9.3% 0.21% −0.10
BX Blackstone Inc. Reduce -1.0% 1.44% −0.09
PEP Pepsico Inc. Reduce -1.4% 1.24% −0.08
MCD McDonald's Corp. Reduce -6.6% 0.47% −0.08
STLD Steel Dynamics Inc. Reduce -0.0% 0.36% −0.05
IVE iShares S&P 500 Value ETF Reduce -1.2% 1.25% −0.04
MAR Marriott International Class A Reduce -0.5% 0.92% −0.04
PAYX Paychex Inc. Reduce -2.0% 0.58% −0.03
ABT Abbott Laboratories Reduce -6.1% 0.17% −0.03
JNJ Johnson & Johnson Reduce -0.0% 0.29% −0.02
SDY SS SPDR S&P Dividend ETF Reduce -0.2% 0.61% −0.01
ABBV Abbvie Inc. Reduce -0.1% 0.18% −0.01
VZ Verizon Communications Inc. Reduce -0.5% 0.72% −0.01
PNC PNC Financial Services Group Reduce -0.1% 0.16% −0.00
ETN Eaton Corp. PLC Reduce -2.4% 0.16% −0.00
TFC Truist Financial Corp. Reduce -0.3% 0.91% +0.00
MCHP Microchip Technology Inc. Reduce -2.6% 1.83% +0.01
IVV iShares Core S&P 500 ETF Reduce -2.7% 0.35% +0.01
KMB Kimberly-Clark Corp. Reduce -3.3% 0.32% +0.01
VOO Vanguard S&P 500 ETF Reduce -0.6% 0.33% +0.01
TSLA Tesla Inc. Reduce -1.5% 0.25% +0.03
LMT Lockheed Martin Corp. Reduce -0.0% 1.18% +0.04
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.0% 1.25% +0.06
T AT&T Inc. Reduce -0.0% 0.75% +0.07
MSFT Microsoft Corp. Reduce -1.2% 2.47% +0.14
ORCL Oracle Corp. Reduce -1.8% 2.38% +0.24
LLY Eli Lilly & Co. Reduce -1.6% 2.19% +0.30

Portfolio Buys Q1 2024 → Q2 2024
VUG Vanguard Mrngstar GR ETF-Sui Add +1.6% 17.40% +1.78
CGBL Cap Group Core Balanced Add +9.5% 1.64% +0.19
WMT Walmart Inc. New 0.17% +0.17
VTV Vanguard Mrngstr Val ETF-Aui Add +18.4% 1.14% +0.17
AOM iShares Core 40/60 Moderate Add +9.8% 1.56% +0.16
GOOGL Alphabet Inc. Class A New 0.16% +0.16
GAL SS Global Allocation ETF Add +9.8% 1.59% +0.16
DIVB iShares Core Dividend ETF Add +9.5% 1.65% +0.15
DVY iShares Select Dividend ETF Add +8.3% 1.75% +0.12
AUB Atlantic Union Bankshares Co. Add +28.9% 0.45% +0.08
IJT iShares S&P Small-Cap 600 GR Add +5.8% 1.39% +0.07
PFE Pfizer Inc. Add +23.5% 0.30% +0.06
IJH iShares Core S&P Midcap ETF Add +6.0% 1.36% +0.04
CSX CSX Corp. Add +16.5% 0.54% +0.03
IJS iShares S&P Small-Cap 600 Va Add +6.2% 1.32% +0.02
FAST Fastenal Co. Add +0.1% 0.21% −0.04

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 103$181.9MVUG, NSC, IJT, AAPL, DIVB
Q1 2026 99$165.0MVUG, NSC, AAPL, IJT, BRK.B
Q4 2025 102$170.2MVUG, NSC, AAPL, BRK.B, DVY
Q3 2025 105$173.8MVUG, NSC, ORCL, AAPL, BRK.B
Q2 2025 104$160.2MVUG, NSC, FISV, ORCL, BRK.B
Q1 2025 97$143.8MVUG, NSC, FISV, BRK.B, AAPL
Q4 2024 96$144.4MVUG, NSC, FISV, AAPL, BRK.B
Q3 2024 99$144.7MVUG, NSC, FISV, BRK.B, AAPL
Q2 2024 91$130.1MVUG, NSC, FISV, AAPL, BRK.B
Q1 2024 95$131.3MNSC, VUG, FISV, BRK.B, HD