Alpha Financial Partners LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 13, 2024), Alpha Financial Partners LLC reported 73 stock positions worth $109.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 31.9% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 11.4%) and iShares Core S&P Midcap ETF (IJH, 5.5%). Compared with Q4 2023, it opened 7 new positions, sold out of 15, added to 34 and reduced 24. The biggest buy was Ste STR SPDR PT S&P 500 ETF (SPYM, shares +95%) and the biggest sale an exit from iShares Russell 2000 Value E (IWN).
- Most Recent 13F
- Q2 2026
- Location
- LEXINGTON, KY
- CIK
- 0001966219
- Portfolio Value
- $109.9M (Q1 2024)
- SEC Filing
- 0001951757-24-000464 ↗ filed May 13, 2024
Holdings Value
Holdings 73 stocks · $109.9M
| IVV iShares Core S&P 500 ETF | 31.86% | 66,593 | $35.0M | Add +3.6% |
| AGG iShares Core U.S. Aggregate | 11.38% | 127,618 | $12.5M | Add +5.5% |
| IJH iShares Core S&P Midcap ETF | 5.47% | 98,907 | $6.0M | Add +2.9% |
| MUB iShares National Muni Bond E | 4.43% | 45,266 | $4.9M | Add +3.4% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 4.01% | 71,638 | $4.4M | Add +94.7% |
| QQQ Invesco QQQ Trust Series 1 | 3.63% | 8,985 | $4.0M | Reduce -1.9% |
| IXUS iShares Core Intl Stock ETF | 3.17% | 51,354 | $3.5M | Add +3.9% |
| IJR iShares Core S&P Small-Cap E | 2.76% | 27,471 | $3.0M | Add +3.7% |
| PALC Pacer Lunt LRG Cap Multi-Fac | 2.67% | 62,811 | $2.9M | Reduce -4.4% |
| BILS SS Spdrb B 3-12M T-Bill ETF | 2.22% | 24,533 | $2.4M | Add +1.8% |
| JEPI JPMorgan Equity Premium Inco | 2.14% | 40,680 | $2.4M | Reduce -7.2% |
| SGOV iShares 0-3 Month Treasury B | 1.22% | 13,365 | $1.3M | Add +4.2% |
| PWR Quanta Services Inc. | 1.08% | 4,586 | $1.2M | Add +0.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.02% | 2,150 | $1.1M | Add +0.7% |
| HDV iShares Core High Dividend E | 0.93% | 9,306 | $1.0M | Reduce -18.5% |
| MUNI PIMCO Intermediate Municipal | 0.90% | 18,947 | $994K | Add +3.2% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.87% | 22,246 | $957K | Add +0.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.82% | 3,482 | $905K | Add +0.2% |
| IAU iShares Gold Trust | 0.82% | 21,443 | $901K | Reduce -2.2% |
| AAPL Apple Inc. | 0.81% | 5,203 | $892K | Add +6.2% |
| VOO Vanguard S&P 500 ETF | 0.75% | 1,714 | $824K | Add +0.9% |
| MSFT Microsoft Corp. | 0.74% | 1,944 | $818K | Add +1.6% |
| ICSH iShares Ultra Short Duration | 0.67% | 14,469 | $732K | Add +1.1% |
| COST Costco Wholesale Corp. | 0.64% | 963 | $706K | Reduce -9.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.62% | 11,736 | $682K | Reduce -3.9% |
| DDEC FT Vest U.S. Equity Deep Buf | 0.60% | 17,646 | $661K | Add +18.2% |
| HD Home Depot Inc. | 0.56% | 1,613 | $619K | Add +1.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.54% | 1,708 | $588K | Reduce -0.7% |
| QUAL iShares MSCI USA Quality Fac | 0.53% | 3,523 | $579K | Reduce -4.8% |
| NVDA Nvidia Corp. | 0.51% | 617 | $558K | Reduce -11.7% |
| XOM Exxon Mobil Corp. | 0.51% | 4,786 | $556K | Add +0.7% |
| JPM JPMorgan Chase & Co. | 0.50% | 2,729 | $547K | Add +3.3% |
| PAVE Global X US Infrastructure | 0.43% | 11,869 | $473K | Reduce -4.0% |
| AMZN Amazon.com Inc. | 0.41% | 2,524 | $455K | Add +5.7% |
| GOOG Alphabet Inc. Class C | 0.41% | 2,971 | $452K | Add +0.5% |
| IWY iShares Russell Top 200 Grow | 0.40% | 2,248 | $439K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.36% | 3,906 | $396K | Add +0.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.34% | 885 | $372K | Reduce -2.6% |
| LLY Eli Lilly & Co. | 0.33% | 465 | $362K | No change |
| RSP Invesco S&P 500 Equal Weight | 0.33% | 2,136 | $362K | New |
| UNP Union Pacific Corp. | 0.31% | 1,403 | $345K | Add +2.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.31% | 8,888 | $337K | Add +0.4% |
| ABBV Abbvie Inc. | 0.28% | 1,669 | $304K | Add +0.1% |
| LOW Lowe's Cos Inc. | 0.27% | 1,159 | $295K | Add +0.1% |
| ETN Eaton Corp. PLC | 0.27% | 937 | $293K | No change |
| MRK Merck & Co. Inc. | 0.26% | 2,180 | $288K | Reduce -14.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.26% | 2,347 | $287K | No change |
| NEE Nextera Energy Inc. | 0.26% | 4,422 | $283K | Reduce -36.6% |
| UPS United Parcel Service Class B | 0.25% | 1,881 | $280K | Add +5.0% |
| CSCO Cisco Systems Inc. | 0.25% | 5,580 | $278K | Reduce -2.5% |
| PG The Procter & Gamble Co. | 0.25% | 1,665 | $270K | Add +0.1% |
| MCD McDonald's Corp. | 0.24% | 926 | $261K | Reduce -20.6% |
| UTWO F/M US Treasury 2 Year Note | 0.24% | 5,376 | $259K | Add +1.1% |
| QCOM Qualcomm Inc. | 0.23% | 1,524 | $258K | Reduce -24.9% |
| CTAS Cintas Corp. | 0.23% | 370 | $254K | No change |
| WMT Walmart Inc. | 0.23% | 4,165 | $251K | New |
| XBIL F/M US Treasury 6 Month Bill | 0.23% | 4,994 | $250K | Reduce -3.2% |
| NFLX Netflix Inc. | 0.22% | 402 | $244K | Reduce -28.0% |
| ORLY O'reilly Automotive Inc. | 0.22% | 215 | $243K | No change |
| IWM iShares Russell 2000 ETF | 0.22% | 1,134 | $239K | Reduce -0.3% |
| CVX Chevron Corp. | 0.22% | 1,509 | $238K | Add +3.9% |
| PCAR Paccar Inc. | 0.21% | 1,872 | $232K | New |
| ORCL Oracle Corp. | 0.21% | 1,840 | $231K | New |
| SLV iShares Silver Trust | 0.20% | 9,820 | $223K | No change |
| FDX FedEx Corp. | 0.20% | 767 | $222K | New |
| ACWX iShares MSCI Acwi Ex US ETF | 0.20% | 4,131 | $221K | No change |
| PEP Pepsico Inc. | 0.19% | 1,216 | $213K | Reduce -21.0% |
| KR Kroger Co. | 0.19% | 3,719 | $212K | New |
| KO The Coca-Cola Co. | 0.19% | 3,434 | $210K | Add +0.7% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.19% | 1,609 | $207K | New |
| ULTA Ulta Beauty Inc. | 0.19% | 391 | $204K | Reduce -22.1% |
| ACN Accenture PLC Class A | 0.18% | 587 | $203K | Reduce -27.5% |
| DHR Danaher Corp. | 0.18% | 807 | $202K | Reduce -23.9% |
Portfolio Sells Q4 2023 → Q1 2024
| IWN iShares Russell 2000 Value E | Sold out | 0.00% | −0.39 |
| BX Blackstone Inc. | Sold out | 0.00% | −0.27 |
| DGRO iShares Core Dividend Growth | Sold out | 0.00% | −0.26 |
| AMGN Amgen Inc. | Sold out | 0.00% | −0.25 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.24 |
| PLD Prologis Inc. | Sold out | 0.00% | −0.24 |
| JEPI JPMorgan Equity Premium Inco | Reduce -7.2% | 2.14% | −0.23 |
| VYM Vanguard High DVD Yield ETF | Sold out | 0.00% | −0.23 |
| INTC Intel Corp. | Sold out | 0.00% | −0.23 |
| TDIV FT Nasdaq Tech DVD Index FD | Sold out | 0.00% | −0.22 |
| ADBE Adobe Inc. | Sold out | 0.00% | −0.22 |
| HDV iShares Core High Dividend E | Reduce -18.5% | 0.93% | −0.22 |
| CMCSA Comcast Corp. Class A | Sold out | 0.00% | −0.22 |
| PKG Packaging Corp. of America | Sold out | 0.00% | −0.21 |
| VZ Verizon Communications Inc. | Sold out | 0.00% | −0.21 |
| NUE Nucor Corp. | Sold out | 0.00% | −0.20 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Sold out | 0.00% | −0.20 |
| NEE Nextera Energy Inc. | Reduce -36.6% | 0.26% | −0.16 |
| MCD McDonald's Corp. | Reduce -20.6% | 0.24% | −0.10 |
| ACN Accenture PLC Class A | Reduce -27.5% | 0.18% | −0.10 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.9% | 3.63% | −0.07 |
| PEP Pepsico Inc. | Reduce -21.0% | 0.19% | −0.06 |
| DHR Danaher Corp. | Reduce -23.9% | 0.18% | −0.06 |
| ULTA Ulta Beauty Inc. | Reduce -22.1% | 0.19% | −0.06 |
| QCOM Qualcomm Inc. | Reduce -24.9% | 0.23% | −0.05 |
| COST Costco Wholesale Corp. | Reduce -9.9% | 0.64% | −0.05 |
| NFLX Netflix Inc. | Reduce -28.0% | 0.22% | −0.05 |
| CSCO Cisco Systems Inc. | Reduce -2.5% | 0.25% | −0.03 |
| XBIL F/M US Treasury 6 Month Bill | Reduce -3.2% | 0.23% | −0.03 |
| IAU iShares Gold Trust | Reduce -2.2% | 0.82% | −0.02 |
| MRK Merck & Co. Inc. | Reduce -14.2% | 0.26% | −0.01 |
| QUAL iShares MSCI USA Quality Fac | Reduce -4.8% | 0.53% | −0.01 |
| IWM iShares Russell 2000 ETF | Reduce -0.3% | 0.22% | −0.01 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -3.9% | 0.62% | −0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.7% | 0.54% | +0.01 |
| PALC Pacer Lunt LRG Cap Multi-Fac | Reduce -4.4% | 2.67% | +0.01 |
| PAVE Global X US Infrastructure | Reduce -4.0% | 0.43% | +0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.6% | 0.34% | +0.02 |
| NVDA Nvidia Corp. | Reduce -11.7% | 0.51% | +0.17 |
Portfolio Buys Q4 2023 → Q1 2024
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +94.7% | 4.01% | +1.98 |
| IVV iShares Core S&P 500 ETF | Add +3.6% | 31.86% | +1.58 |
| RSP Invesco S&P 500 Equal Weight | New | 0.33% | +0.33 |
| WMT Walmart Inc. | New | 0.23% | +0.23 |
| PCAR Paccar Inc. | New | 0.21% | +0.21 |
| ORCL Oracle Corp. | New | 0.21% | +0.21 |
| IJH iShares Core S&P Midcap ETF | Add +2.9% | 5.47% | +0.21 |
| FDX FedEx Corp. | New | 0.20% | +0.20 |
| KR Kroger Co. | New | 0.19% | +0.19 |
| NVO Novo-Nordisk A/S-Spons ADR | New | 0.19% | +0.19 |
| PWR Quanta Services Inc. | Add +0.0% | 1.08% | +0.11 |
| DDEC FT Vest U.S. Equity Deep Buf | Add +18.2% | 0.60% | +0.08 |
| AMZN Amazon.com Inc. | Add +5.7% | 0.41% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +3.3% | 0.50% | +0.05 |
| XOM Exxon Mobil Corp. | Add +0.7% | 0.51% | +0.04 |
| MSFT Microsoft Corp. | Add +1.6% | 0.74% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.7% | 1.02% | +0.02 |
| ABBV Abbvie Inc. | Add +0.1% | 0.28% | +0.02 |
| HD Home Depot Inc. | Add +1.3% | 0.56% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +0.9% | 0.75% | +0.02 |
| LOW Lowe's Cos Inc. | Add +0.1% | 0.27% | +0.01 |
| BAC Bank of America Corp. | Add +0.4% | 0.31% | +0.01 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.2% | 0.82% | +0.01 |
| PG The Procter & Gamble Co. | Add +0.1% | 0.25% | +0.01 |
| IXUS iShares Core Intl Stock ETF | Add +3.9% | 3.17% | +0.00 |
| CVX Chevron Corp. | Add +3.9% | 0.22% | +0.00 |
| GOOG Alphabet Inc. Class C | Add +0.5% | 0.41% | +0.00 |
| TJX TJX Companies Inc. | Add +0.5% | 0.36% | +0.00 |
| KO The Coca-Cola Co. | Add +0.7% | 0.19% | −0.01 |
| UNP Union Pacific Corp. | Add +2.9% | 0.31% | −0.02 |
| UTWO F/M US Treasury 2 Year Note | Add +1.1% | 0.24% | −0.02 |
| UPS United Parcel Service Class B | Add +5.0% | 0.25% | −0.02 |
| SGOV iShares 0-3 Month Treasury B | Add +4.2% | 1.22% | −0.04 |
| ICSH iShares Ultra Short Duration | Add +1.1% | 0.67% | −0.05 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +0.3% | 0.87% | −0.05 |
| MUNI PIMCO Intermediate Municipal | Add +3.2% | 0.90% | −0.05 |
| IJR iShares Core S&P Small-Cap E | Add +3.7% | 2.76% | −0.07 |
| AAPL Apple Inc. | Add +6.2% | 0.81% | −0.12 |
| BILS SS Spdrb B 3-12M T-Bill ETF | Add +1.8% | 2.22% | −0.14 |
| MUB iShares National Muni Bond E | Add +3.4% | 4.43% | −0.25 |
| AGG iShares Core U.S. Aggregate | Add +5.5% | 11.38% | −0.47 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $190.3M | IVV, AGG, IJH, IXUS, ALLW |
| Q1 2026 | 103 | $168.9M | IVV, AGG, IJH, IXUS, ALLW |
| Q4 2025 | 95 | $163.8M | IVV, AGG, IJH, IXUS, MUB |
| Q3 2025 | 92 | $153.8M | IVV, AGG, IJH, MUB, IXUS |
| Q2 2025 | 89 | $138.8M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2025 | 85 | $124.7M | IVV, AGG, IJH, MUB, SPYM |
| Q4 2024 | 83 | $126.5M | IVV, AGG, IJH, MUB, SPYM |
| Q3 2024 | 108 | $140.2M | IVW, AVUS, IVE, QUAL, DYNF |
| Q2 2024 | 73 | $115.5M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2024 | 73 | $109.9M | IVV, AGG, IJH, MUB, SPYM |