Alpha Financial Partners LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 9, 2024), Alpha Financial Partners LLC reported 73 stock positions worth $115.5 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 30.5% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 11.7%) and iShares Core S&P Midcap ETF (IJH, 5.2%). Compared with Q1 2024, it opened 11 new positions, sold out of 11, added to 37 and reduced 23. The biggest buy was a new position in Vanguard Info Tech ETF (VGT) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- LEXINGTON, KY
- CIK
- 0001966219
- Portfolio Value
- $115.5M (Q2 2024)
- SEC Filing
- 0001951757-24-000722 ↗ filed Aug 9, 2024
Holdings Value
Holdings 73 stocks · $115.5M
| IVV iShares Core S&P 500 ETF | 30.53% | 64,440 | $35.3M | Reduce -3.2% |
| AGG iShares Core U.S. Aggregate | 11.75% | 139,768 | $13.6M | Add +9.5% |
| IJH iShares Core S&P Midcap ETF | 5.20% | 102,704 | $6.0M | Add +3.8% |
| MUB iShares National Muni Bond E | 4.35% | 47,108 | $5.0M | Add +4.1% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.98% | 71,887 | $4.6M | Add +0.3% |
| QQQ Invesco QQQ Trust Series 1 | 3.72% | 8,972 | $4.3M | Reduce -0.1% |
| IXUS iShares Core Intl Stock ETF | 3.24% | 55,479 | $3.7M | Add +8.0% |
| IJR iShares Core S&P Small-Cap E | 2.54% | 27,513 | $2.9M | Add +0.1% |
| PALC Pacer Lunt LRG Cap Multi-Fac | 2.28% | 54,222 | $2.6M | Reduce -13.7% |
| BILS SS Spdrb B 3-12M T-Bill ETF | 2.22% | 25,833 | $2.6M | Add +5.3% |
| JEPI JPMorgan Equity Premium Inco | 2.01% | 40,991 | $2.3M | Add +0.8% |
| VGT Vanguard Info Tech ETF | 1.89% | 3,779 | $2.2M | New |
| SGOV iShares 0-3 Month Treasury B | 1.65% | 18,925 | $1.9M | Add +41.6% |
| AAPL Apple Inc. | 1.05% | 5,757 | $1.2M | Add +10.7% |
| MUNI PIMCO Intermediate Municipal | 1.01% | 22,398 | $1.2M | Add +18.2% |
| PWR Quanta Services Inc. | 1.01% | 4,588 | $1.2M | Add +0.0% |
| MSFT Microsoft Corp. | 1.01% | 2,603 | $1.2M | Add +33.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.00% | 2,123 | $1.2M | Reduce -1.3% |
| IAU iShares Gold Trust | 0.81% | 21,416 | $941K | Reduce -0.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.81% | 3,482 | $932K | No change |
| SPSM SS SPDR P S&P 600 Small Cap | 0.80% | 22,358 | $929K | Add +0.5% |
| NVDA Nvidia Corp. | 0.77% | 7,198 | $889K | Add +16.7% |
| VOO Vanguard S&P 500 ETF | 0.77% | 1,777 | $889K | Add +3.7% |
| ICSH iShares Ultra Short Duration | 0.75% | 17,050 | $862K | Add +17.8% |
| COST Costco Wholesale Corp. | 0.69% | 938 | $797K | Reduce -2.6% |
| QUAL iShares MSCI USA Quality Fac | 0.57% | 3,854 | $658K | Add +9.4% |
| DDEC FT Vest U.S. Equity Deep Buf | 0.56% | 16,940 | $652K | Reduce -4.0% |
| GOOG Alphabet Inc. Class C | 0.54% | 3,417 | $627K | Add +15.0% |
| JPM JPMorgan Chase & Co. | 0.52% | 2,986 | $604K | Add +9.4% |
| RSP Invesco S&P 500 Equal Weight | 0.50% | 3,547 | $583K | Add +66.1% |
| COWZ Pacer US Cash Cows 100 ETF | 0.50% | 10,589 | $577K | Reduce -9.8% |
| HD Home Depot Inc. | 0.47% | 1,566 | $539K | Reduce -2.9% |
| AMZN Amazon.com Inc. | 0.46% | 2,771 | $535K | Add +9.8% |
| XOM Exxon Mobil Corp. | 0.46% | 4,632 | $533K | Reduce -3.2% |
| IWR iShares Russell Mid-Cap ETF | 0.42% | 5,931 | $481K | New |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.40% | 4,222 | $465K | Add +8.1% |
| IWY iShares Russell Top 200 Grow | 0.40% | 2,165 | $464K | Reduce -3.7% |
| LLY Eli Lilly & Co. | 0.36% | 457 | $414K | Reduce -1.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.34% | 1,040 | $389K | Reduce -39.1% |
| PAVE Global X US Infrastructure | 0.31% | 9,675 | $358K | Reduce -18.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.30% | 8,678 | $345K | Reduce -2.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.29% | 818 | $333K | Reduce -7.6% |
| UNP Union Pacific Corp. | 0.28% | 1,453 | $329K | Add +3.6% |
| ABBV Abbvie Inc. | 0.27% | 1,808 | $310K | Add +8.3% |
| ETN Eaton Corp. PLC | 0.26% | 971 | $304K | Add +3.6% |
| QCOM Qualcomm Inc. | 0.26% | 1,506 | $300K | Reduce -1.2% |
| PG The Procter & Gamble Co. | 0.25% | 1,719 | $284K | Add +3.2% |
| HDV iShares Core High Dividend E | 0.24% | 2,585 | $281K | Reduce -72.2% |
| UPS United Parcel Service Class B | 0.24% | 2,039 | $279K | Add +8.4% |
| NFLX Netflix Inc. | 0.24% | 410 | $277K | Add +2.0% |
| ORCL Oracle Corp. | 0.24% | 1,954 | $276K | Add +6.2% |
| CTAS Cintas Corp. | 0.24% | 389 | $272K | Add +5.1% |
| PLD Prologis Inc. | 0.23% | 2,336 | $262K | New |
| SLV iShares Silver Trust | 0.23% | 9,820 | $261K | No change |
| LOW Lowe's Cos Inc. | 0.22% | 1,153 | $254K | Reduce -0.5% |
| FDX FedEx Corp. | 0.22% | 831 | $249K | Add +8.3% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.21% | 1,739 | $248K | Add +8.1% |
| MRK Merck & Co. Inc. | 0.21% | 1,993 | $247K | Reduce -8.6% |
| MCD McDonald's Corp. | 0.21% | 965 | $246K | Add +4.2% |
| ORLY O'reilly Automotive Inc. | 0.21% | 232 | $245K | Add +7.9% |
| AMGN Amgen Inc. | 0.21% | 781 | $244K | New |
| CVX Chevron Corp. | 0.21% | 1,557 | $244K | Add +3.2% |
| NEE Nextera Energy Inc. | 0.21% | 3,414 | $242K | Reduce -22.8% |
| IWM iShares Russell 2000 ETF | 0.20% | 1,137 | $231K | Add +0.3% |
| WMT Walmart Inc. | 0.20% | 3,400 | $230K | Reduce -18.4% |
| TXN Texas Instruments Inc. | 0.20% | 1,175 | $229K | New |
| UNH Unitedhealth Group Inc. | 0.19% | 428 | $218K | New |
| GE General Electric filed as GE AEROSPACE | 0.18% | 1,339 | $213K | New |
| IWD iShares Russell 1000 Value E | 0.18% | 1,193 | $208K | New |
| UTWO F/M US Treasury 2 Year Note | 0.18% | 4,329 | $208K | Reduce -19.5% |
| GOOGL Alphabet Inc. Class A | 0.18% | 1,120 | $204K | New |
| TSLA Tesla Inc. | 0.18% | 1,028 | $203K | New |
| MDT Medtronic PLC | 0.17% | 2,547 | $200K | New |
Portfolio Sells Q1 2024 → Q2 2024
| IVV iShares Core S&P 500 ETF | Reduce -3.2% | 30.53% | −1.33 |
| HDV iShares Core High Dividend E | Reduce -72.2% | 0.24% | −0.69 |
| PALC Pacer Lunt LRG Cap Multi-Fac | Reduce -13.7% | 2.28% | −0.38 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.26 |
| CSCO Cisco Systems Inc. | Sold out | 0.00% | −0.25 |
| XBIL F/M US Treasury 6 Month Bill | Sold out | 0.00% | −0.23 |
| PCAR Paccar Inc. | Sold out | 0.00% | −0.21 |
| ACWX iShares MSCI Acwi Ex US ETF | Sold out | 0.00% | −0.20 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -39.1% | 0.34% | −0.20 |
| PEP Pepsico Inc. | Sold out | 0.00% | −0.19 |
| KR Kroger Co. | Sold out | 0.00% | −0.19 |
| KO The Coca-Cola Co. | Sold out | 0.00% | −0.19 |
| ULTA Ulta Beauty Inc. | Sold out | 0.00% | −0.19 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.18 |
| DHR Danaher Corp. | Sold out | 0.00% | −0.18 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -9.8% | 0.50% | −0.12 |
| PAVE Global X US Infrastructure | Reduce -18.5% | 0.31% | −0.12 |
| HD Home Depot Inc. | Reduce -2.9% | 0.47% | −0.10 |
| UTWO F/M US Treasury 2 Year Note | Reduce -19.5% | 0.18% | −0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -7.6% | 0.29% | −0.05 |
| LOW Lowe's Cos Inc. | Reduce -0.5% | 0.22% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -8.6% | 0.21% | −0.05 |
| NEE Nextera Energy Inc. | Reduce -22.8% | 0.21% | −0.05 |
| XOM Exxon Mobil Corp. | Reduce -3.2% | 0.46% | −0.04 |
| DDEC FT Vest U.S. Equity Deep Buf | Reduce -4.0% | 0.56% | −0.04 |
| WMT Walmart Inc. | Reduce -18.4% | 0.20% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.3% | 1.00% | −0.02 |
| BAC Bank of America Corp. | Reduce -2.4% | 0.30% | −0.01 |
| IAU iShares Gold Trust | Reduce -0.1% | 0.81% | −0.01 |
| IWY iShares Russell Top 200 Grow | Reduce -3.7% | 0.40% | +0.00 |
| QCOM Qualcomm Inc. | Reduce -1.2% | 0.26% | +0.02 |
| LLY Eli Lilly & Co. | Reduce -1.7% | 0.36% | +0.03 |
| COST Costco Wholesale Corp. | Reduce -2.6% | 0.69% | +0.05 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.1% | 3.72% | +0.09 |
Portfolio Buys Q1 2024 → Q2 2024
| VGT Vanguard Info Tech ETF | New | 1.89% | +1.89 |
| SGOV iShares 0-3 Month Treasury B | Add +41.6% | 1.65% | +0.43 |
| IWR iShares Russell Mid-Cap ETF | New | 0.42% | +0.42 |
| AGG iShares Core U.S. Aggregate | Add +9.5% | 11.75% | +0.37 |
| MSFT Microsoft Corp. | Add +33.9% | 1.01% | +0.26 |
| NVDA Nvidia Corp. | Add +16.7% | 0.77% | +0.26 |
| AAPL Apple Inc. | Add +10.7% | 1.05% | +0.24 |
| PLD Prologis Inc. | New | 0.23% | +0.23 |
| AMGN Amgen Inc. | New | 0.21% | +0.21 |
| TXN Texas Instruments Inc. | New | 0.20% | +0.20 |
| UNH Unitedhealth Group Inc. | New | 0.19% | +0.19 |
| GE General Electric | New | 0.18% | +0.18 |
| IWD iShares Russell 1000 Value E | New | 0.18% | +0.18 |
| GOOGL Alphabet Inc. Class A | New | 0.18% | +0.18 |
| TSLA Tesla Inc. | New | 0.18% | +0.18 |
| RSP Invesco S&P 500 Equal Weight | Add +66.1% | 0.50% | +0.18 |
| MDT Medtronic PLC | New | 0.17% | +0.17 |
| GOOG Alphabet Inc. Class C | Add +15.0% | 0.54% | +0.13 |
| MUNI PIMCO Intermediate Municipal | Add +18.2% | 1.01% | +0.10 |
| ICSH iShares Ultra Short Duration | Add +17.8% | 0.75% | +0.08 |
| IXUS iShares Core Intl Stock ETF | Add +8.0% | 3.24% | +0.07 |
| AMZN Amazon.com Inc. | Add +9.8% | 0.46% | +0.05 |
| QUAL iShares MSCI USA Quality Fac | Add +9.4% | 0.57% | +0.04 |
| TJX TJX Companies Inc. | Add +8.1% | 0.40% | +0.04 |
| ORCL Oracle Corp. | Add +6.2% | 0.24% | +0.03 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +8.1% | 0.21% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +9.4% | 0.52% | +0.03 |
| VOO Vanguard S&P 500 ETF | Add +3.7% | 0.77% | +0.02 |
| NFLX Netflix Inc. | Add +2.0% | 0.24% | +0.02 |
| FDX FedEx Corp. | Add +8.3% | 0.22% | +0.01 |
| CTAS Cintas Corp. | Add +5.1% | 0.24% | +0.00 |
| BILS SS Spdrb B 3-12M T-Bill ETF | Add +5.3% | 2.22% | +0.00 |
| PG The Procter & Gamble Co. | Add +3.2% | 0.25% | −0.00 |
| ETN Eaton Corp. PLC | Add +3.6% | 0.26% | −0.00 |
| CVX Chevron Corp. | Add +3.2% | 0.21% | −0.01 |
| ABBV Abbvie Inc. | Add +8.3% | 0.27% | −0.01 |
| ORLY O'reilly Automotive Inc. | Add +7.9% | 0.21% | −0.01 |
| UPS United Parcel Service Class B | Add +8.4% | 0.24% | −0.01 |
| IWM iShares Russell 2000 ETF | Add +0.3% | 0.20% | −0.02 |
| MCD McDonald's Corp. | Add +4.2% | 0.21% | −0.02 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +0.3% | 3.98% | −0.03 |
| UNP Union Pacific Corp. | Add +3.6% | 0.28% | −0.03 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +0.5% | 0.80% | −0.07 |
| PWR Quanta Services Inc. | Add +0.0% | 1.01% | −0.08 |
| MUB iShares National Muni Bond E | Add +4.1% | 4.35% | −0.09 |
| JEPI JPMorgan Equity Premium Inco | Add +0.8% | 2.01% | −0.13 |
| IJR iShares Core S&P Small-Cap E | Add +0.1% | 2.54% | −0.22 |
| IJH iShares Core S&P Midcap ETF | Add +3.8% | 5.20% | −0.26 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $190.3M | IVV, AGG, IJH, IXUS, ALLW |
| Q1 2026 | 103 | $168.9M | IVV, AGG, IJH, IXUS, ALLW |
| Q4 2025 | 95 | $163.8M | IVV, AGG, IJH, IXUS, MUB |
| Q3 2025 | 92 | $153.8M | IVV, AGG, IJH, MUB, IXUS |
| Q2 2025 | 89 | $138.8M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2025 | 85 | $124.7M | IVV, AGG, IJH, MUB, SPYM |
| Q4 2024 | 83 | $126.5M | IVV, AGG, IJH, MUB, SPYM |
| Q3 2024 | 108 | $140.2M | IVW, AVUS, IVE, QUAL, DYNF |
| Q2 2024 | 73 | $115.5M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2024 | 73 | $109.9M | IVV, AGG, IJH, MUB, SPYM |