Alpha Financial Partners LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 30, 2025), Alpha Financial Partners LLC reported 85 stock positions worth $124.7 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 31.8% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 12.8%) and iShares Core S&P Midcap ETF (IJH, 5.0%). Compared with Q4 2024, it opened 7 new positions, sold out of 5, added to 40 and reduced 31. The biggest buy was a new position in iShares US Infrastructure (IFRA) and the biggest sale Pacer US Cash Cows 100 ETF (COWZ, shares −59%).
- Most Recent 13F
- Q2 2026
- Location
- LEXINGTON, KY
- CIK
- 0001966219
- Portfolio Value
- $124.7M (Q1 2025)
- SEC Filing
- 0001951757-25-000482 ↗ filed Apr 30, 2025
Holdings Value
Holdings 85 stocks · $124.7M
| IVV iShares Core S&P 500 ETF | 31.76% | 70,465 | $39.6M | Add +6.5% |
| AGG iShares Core U.S. Aggregate | 12.83% | 161,633 | $16.0M | Reduce -3.6% |
| IJH iShares Core S&P Midcap ETF | 5.02% | 107,323 | $6.3M | Add +5.1% |
| MUB iShares National Muni Bond E | 4.87% | 57,520 | $6.1M | Add +9.3% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.79% | 71,887 | $4.7M | No change |
| IXUS iShares Core Intl Stock ETF | 3.34% | 59,677 | $4.2M | Reduce -0.5% |
| IJR iShares Core S&P Small-Cap E | 2.81% | 33,495 | $3.5M | Reduce -2.7% |
| QQQ Invesco QQQ Trust Series 1 | 2.52% | 6,709 | $3.1M | Add +6.1% |
| SGOV iShares 0-3 Month Treasury B | 1.37% | 16,986 | $1.7M | Reduce -4.2% |
| PALC Pacer Lunt LRG Cap Multi-Fac | 1.24% | 32,278 | $1.5M | Reduce -37.9% |
| MUNI PIMCO Intermediate Municipal | 1.17% | 28,302 | $1.5M | Add +21.8% |
| IFRA iShares US Infrastructure | 1.10% | 30,371 | $1.4M | New |
| COWZ Pacer US Cash Cows 100 ETF | 1.03% | 23,406 | $1.3M | Reduce -59.4% |
| AAPL Apple Inc. | 1.00% | 5,591 | $1.2M | Add +2.2% |
| RSP Invesco S&P 500 Equal Weight | 0.98% | 7,082 | $1.2M | Add +18.6% |
| IAU iShares Gold Trust | 0.98% | 20,731 | $1.2M | Reduce -2.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.95% | 2,123 | $1.2M | No change |
| PWR Quanta Services Inc. | 0.94% | 4,596 | $1.2M | Add +0.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.80% | 3,613 | $993K | Reduce -0.1% |
| QUAL iShares MSCI USA Quality Fac | 0.79% | 5,739 | $981K | Add +5.5% |
| JEPI JPMorgan Equity Premium Inco | 0.72% | 15,610 | $892K | Add +29.4% |
| MSFT Microsoft Corp. | 0.71% | 2,370 | $890K | Add +0.3% |
| AMZN Amazon.com Inc. | 0.71% | 4,649 | $885K | Add +60.5% |
| VOO Vanguard S&P 500 ETF | 0.68% | 1,659 | $852K | Reduce -43.5% |
| VGT Vanguard Info Tech ETF | 0.64% | 1,468 | $796K | Reduce -24.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.63% | 1,468 | $782K | Reduce -2.6% |
| COST Costco Wholesale Corp. | 0.61% | 809 | $765K | Reduce -16.5% |
| GOCT FT Vest US Equity Moderate B | 0.57% | 20,721 | $711K | Add +113.5% |
| JPM JPMorgan Chase & Co. | 0.55% | 2,816 | $691K | Reduce -1.6% |
| ICSH iShares Ultra Short Duration | 0.55% | 13,492 | $684K | Reduce -24.5% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.53% | 13,567 | $662K | Add +15.3% |
| HD Home Depot Inc. | 0.48% | 1,636 | $599K | Add +5.3% |
| NVDA Nvidia Corp. | 0.45% | 5,123 | $555K | Add +2.8% |
| XOM Exxon Mobil Corp. | 0.44% | 4,648 | $553K | Reduce -5.6% |
| GOOG Alphabet Inc. Class C | 0.43% | 3,427 | $535K | Reduce -2.5% |
| HDV iShares Core High Dividend E | 0.42% | 4,327 | $524K | Reduce -18.1% |
| IWR iShares Russell Mid-Cap ETF | 0.40% | 5,868 | $499K | Reduce -0.5% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.39% | 4,017 | $489K | Reduce -3.1% |
| IBIT iShares Bitcoin Trust ETF | 0.35% | 9,342 | $437K | New |
| IWY iShares Russell Top 200 Grow | 0.34% | 2,019 | $426K | No change |
| LLY Eli Lilly & Co. | 0.33% | 493 | $407K | Add +8.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.31% | 9,164 | $382K | Add +5.9% |
| ALL Allstate Corp. | 0.30% | 1,831 | $379K | Reduce -27.1% |
| PAVE Global X US Infrastructure | 0.29% | 9,675 | $365K | No change |
| ACWX iShares MSCI Acwi Ex US ETF | 0.29% | 6,521 | $362K | Add +62.0% |
| USMV iShares MSCI USA Min Vol Fac | 0.28% | 3,774 | $353K | Add +0.3% |
| TSLA Tesla Inc. | 0.28% | 1,350 | $350K | Add +32.0% |
| PCT Purecycle Technologies Inc. | 0.28% | 50,364 | $349K | Add +27.8% |
| SPHD Invesco S&P 500 High Dividen | 0.28% | 6,918 | $347K | Add +0.8% |
| ABBV Abbvie Inc. | 0.28% | 1,656 | $347K | Add +8.2% |
| XMLV Invesco S&P Midcap Low Volat | 0.27% | 5,491 | $339K | Add +0.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.27% | 896 | $332K | No change |
| UNP Union Pacific Corp. | 0.27% | 1,404 | $332K | Reduce -16.3% |
| ORLY O'reilly Automotive Inc. | 0.26% | 228 | $327K | No change |
| CTAS Cintas Corp. | 0.26% | 1,557 | $320K | Add +0.1% |
| SLV iShares Silver Trust | 0.24% | 9,620 | $298K | No change |
| META Meta Platforms Inc. Class A | 0.23% | 507 | $292K | Add +1.6% |
| XLK SS Technology Select Sector | 0.23% | 1,415 | $292K | Add +44.7% |
| WMT Walmart Inc. | 0.23% | 3,281 | $288K | Add +0.5% |
| NFLX Netflix Inc. | 0.23% | 305 | $284K | Reduce -5.9% |
| LOW Lowe's Cos Inc. | 0.23% | 1,216 | $284K | Add +7.6% |
| ORCL Oracle Corp. | 0.23% | 2,016 | $282K | Add +3.1% |
| CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT | 0.22% | 11,401 | $279K | New |
| MRSH Marsh & McLennan Cos | 0.21% | 1,077 | $263K | Add +0.4% |
| ETN Eaton Corp. PLC | 0.21% | 955 | $260K | Add +0.1% |
| JPST JPMorgan Ultra-Short Income | 0.20% | 5,041 | $255K | New |
| AVGO Broadcom Inc. | 0.20% | 1,494 | $250K | New |
| IVOO Vanguard S&P Mid-Cap 400 ETF | 0.20% | 2,471 | $244K | Add +5.7% |
| MCD McDonald's Corp. | 0.19% | 771 | $241K | Reduce -10.4% |
| VXUS Vanguard Total Intl Stock | 0.18% | 3,704 | $230K | Add +0.5% |
| QCOM Qualcomm Inc. | 0.18% | 1,496 | $230K | Reduce -3.4% |
| PLD Prologis Inc. | 0.18% | 2,041 | $228K | Reduce -11.8% |
| IWD iShares Russell 1000 Value E | 0.18% | 1,211 | $228K | Reduce -0.4% |
| UNH Unitedhealth Group Inc. | 0.18% | 431 | $226K | Add +5.6% |
| PKG Packaging Corp. of America | 0.18% | 1,118 | $221K | Add +0.9% |
| MA Mastercard Inc. Class A | 0.18% | 404 | $221K | Add +4.1% |
| KO The Coca-Cola Co. | 0.17% | 3,034 | $217K | Reduce -12.2% |
| PG The Procter & Gamble Co. | 0.17% | 1,260 | $215K | Add +0.6% |
| NEE Nextera Energy Inc. | 0.17% | 3,024 | $214K | Reduce -5.0% |
| ABT Abbott Laboratories | 0.17% | 1,613 | $214K | New |
| GE General Electric filed as GE AEROSPACE | 0.17% | 1,061 | $212K | New |
| BX Blackstone Inc. | 0.17% | 1,514 | $212K | Reduce -0.7% |
| AMGN Amgen Inc. | 0.17% | 677 | $211K | Reduce -14.9% |
| CVX Chevron Corp. | 0.16% | 1,208 | $202K | Reduce -28.2% |
| FDX FedEx Corp. | 0.16% | 821 | $200K | Add +0.1% |
Portfolio Sells Q4 2024 → Q1 2025
| COWZ Pacer US Cash Cows 100 ETF | Reduce -59.4% | 1.03% | −1.54 |
| PALC Pacer Lunt LRG Cap Multi-Fac | Reduce -37.9% | 1.24% | −0.78 |
| VOO Vanguard S&P 500 ETF | Reduce -43.5% | 0.68% | −0.57 |
| IJR iShares Core S&P Small-Cap E | Reduce -2.7% | 2.81% | −0.33 |
| VGT Vanguard Info Tech ETF | Reduce -24.5% | 0.64% | −0.32 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.19 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.17 |
| MDT Medtronic PLC | Sold out | 0.00% | −0.17 |
| TXN Texas Instruments Inc. | Sold out | 0.00% | −0.17 |
| ICSH iShares Ultra Short Duration | Reduce -24.5% | 0.55% | −0.16 |
| GOOGL Alphabet Inc. Class A | Sold out | 0.00% | −0.16 |
| GOOG Alphabet Inc. Class C | Reduce -2.5% | 0.43% | −0.10 |
| COST Costco Wholesale Corp. | Reduce -16.5% | 0.61% | −0.09 |
| ALL Allstate Corp. | Reduce -27.1% | 0.30% | −0.08 |
| HDV iShares Core High Dividend E | Reduce -18.1% | 0.42% | −0.05 |
| BX Blackstone Inc. | Reduce -0.7% | 0.17% | −0.04 |
| UNP Union Pacific Corp. | Reduce -16.3% | 0.27% | −0.04 |
| SGOV iShares 0-3 Month Treasury B | Reduce -4.2% | 1.37% | −0.03 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.1% | 0.80% | −0.03 |
| CVX Chevron Corp. | Reduce -28.2% | 0.16% | −0.03 |
| IWR iShares Russell Mid-Cap ETF | Reduce -0.5% | 0.40% | −0.01 |
| AGG iShares Core U.S. Aggregate | Reduce -3.6% | 12.83% | −0.01 |
| PLD Prologis Inc. | Reduce -11.8% | 0.18% | −0.01 |
| NEE Nextera Energy Inc. | Reduce -5.0% | 0.17% | −0.01 |
| MCD McDonald's Corp. | Reduce -10.4% | 0.19% | −0.00 |
| QCOM Qualcomm Inc. | Reduce -3.4% | 0.18% | −0.00 |
| TJX TJX Companies Inc. | Reduce -3.1% | 0.39% | −0.00 |
| NFLX Netflix Inc. | Reduce -5.9% | 0.23% | −0.00 |
| KO The Coca-Cola Co. | Reduce -12.2% | 0.17% | +0.00 |
| IWD iShares Russell 1000 Value E | Reduce -0.4% | 0.18% | +0.00 |
| AMGN Amgen Inc. | Reduce -14.9% | 0.17% | +0.01 |
| JPM JPMorgan Chase & Co. | Reduce -1.6% | 0.55% | +0.01 |
| XOM Exxon Mobil Corp. | Reduce -5.6% | 0.44% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.6% | 0.63% | +0.09 |
| IAU iShares Gold Trust | Reduce -2.4% | 0.98% | +0.15 |
| IXUS iShares Core Intl Stock ETF | Reduce -0.5% | 3.34% | +0.21 |
Portfolio Buys Q4 2024 → Q1 2025
| IFRA iShares US Infrastructure | New | 1.10% | +1.10 |
| IVV iShares Core S&P 500 ETF | Add +6.5% | 31.76% | +0.98 |
| MUB iShares National Muni Bond E | Add +9.3% | 4.87% | +0.43 |
| IBIT iShares Bitcoin Trust ETF | New | 0.35% | +0.35 |
| GOCT FT Vest US Equity Moderate B | Add +113.5% | 0.57% | +0.30 |
| CGXU Cap Group Intl Focus | New | 0.22% | +0.22 |
| MUNI PIMCO Intermediate Municipal | Add +21.8% | 1.17% | +0.22 |
| AMZN Amazon.com Inc. | Add +60.5% | 0.71% | +0.21 |
| JPST JPMorgan Ultra-Short Income | New | 0.20% | +0.20 |
| AVGO Broadcom Inc. | New | 0.20% | +0.20 |
| ABT Abbott Laboratories | New | 0.17% | +0.17 |
| GE General Electric | New | 0.17% | +0.17 |
| JEPI JPMorgan Equity Premium Inco | Add +29.4% | 0.72% | +0.17 |
| RSP Invesco S&P 500 Equal Weight | Add +18.6% | 0.98% | +0.16 |
| ACWX iShares MSCI Acwi Ex US ETF | Add +62.0% | 0.29% | +0.12 |
| ABBV Abbvie Inc. | Add +8.2% | 0.28% | +0.06 |
| XLK SS Technology Select Sector | Add +44.7% | 0.23% | +0.05 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +15.3% | 0.53% | +0.05 |
| LLY Eli Lilly & Co. | Add +8.1% | 0.33% | +0.05 |
| CTAS Cintas Corp. | Add +0.1% | 0.26% | +0.03 |
| MRSH Marsh & McLennan Cos | Add +0.4% | 0.21% | +0.03 |
| QUAL iShares MSCI USA Quality Fac | Add +5.5% | 0.79% | +0.02 |
| USMV iShares MSCI USA Min Vol Fac | Add +0.3% | 0.28% | +0.02 |
| UNH Unitedhealth Group Inc. | Add +5.6% | 0.18% | +0.02 |
| SPHD Invesco S&P 500 High Dividen | Add +0.8% | 0.28% | +0.02 |
| MA Mastercard Inc. Class A | Add +4.1% | 0.18% | +0.02 |
| VXUS Vanguard Total Intl Stock | Add +0.5% | 0.18% | +0.01 |
| XMLV Invesco S&P Midcap Low Volat | Add +0.8% | 0.27% | +0.01 |
| LOW Lowe's Cos Inc. | Add +7.6% | 0.23% | +0.01 |
| BAC Bank of America Corp. | Add +5.9% | 0.31% | +0.01 |
| PG The Procter & Gamble Co. | Add +0.6% | 0.17% | +0.01 |
| META Meta Platforms Inc. Class A | Add +1.6% | 0.23% | +0.00 |
| HD Home Depot Inc. | Add +5.3% | 0.48% | +0.00 |
| IVOO Vanguard S&P Mid-Cap 400 ETF | Add +5.7% | 0.20% | +0.00 |
| WMT Walmart Inc. | Add +0.5% | 0.23% | −0.00 |
| IJH iShares Core S&P Midcap ETF | Add +5.1% | 5.02% | −0.00 |
| PKG Packaging Corp. of America | Add +0.9% | 0.18% | −0.02 |
| FDX FedEx Corp. | Add +0.1% | 0.16% | −0.02 |
| ORCL Oracle Corp. | Add +3.1% | 0.23% | −0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +6.1% | 2.52% | −0.03 |
| PCT Purecycle Technologies Inc. | Add +27.8% | 0.28% | −0.04 |
| ETN Eaton Corp. PLC | Add +0.1% | 0.21% | −0.04 |
| TSLA Tesla Inc. | Add +32.0% | 0.28% | −0.05 |
| MSFT Microsoft Corp. | Add +0.3% | 0.71% | −0.07 |
| NVDA Nvidia Corp. | Add +2.8% | 0.45% | −0.08 |
| AAPL Apple Inc. | Add +2.2% | 1.00% | −0.09 |
| PWR Quanta Services Inc. | Add +0.1% | 0.94% | −0.21 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $190.3M | IVV, AGG, IJH, IXUS, ALLW |
| Q1 2026 | 103 | $168.9M | IVV, AGG, IJH, IXUS, ALLW |
| Q4 2025 | 95 | $163.8M | IVV, AGG, IJH, IXUS, MUB |
| Q3 2025 | 92 | $153.8M | IVV, AGG, IJH, MUB, IXUS |
| Q2 2025 | 89 | $138.8M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2025 | 85 | $124.7M | IVV, AGG, IJH, MUB, SPYM |
| Q4 2024 | 83 | $126.5M | IVV, AGG, IJH, MUB, SPYM |
| Q3 2024 | 108 | $140.2M | IVW, AVUS, IVE, QUAL, DYNF |
| Q2 2024 | 73 | $115.5M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2024 | 73 | $109.9M | IVV, AGG, IJH, MUB, SPYM |