Alpha Financial Partners LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 10, 2025), Alpha Financial Partners LLC reported 83 stock positions worth $126.5 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 30.8% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 12.8%) and iShares Core S&P Midcap ETF (IJH, 5.0%). Compared with Q3 2024, it opened 60 new positions, sold out of 85, added to 16 and reduced 7. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +1532%) and the biggest sale an exit from iShares S&P 500 Growth ETF (IVW).
- Most Recent 13F
- Q2 2026
- Location
- LEXINGTON, KY
- CIK
- 0001966219
- Portfolio Value
- $126.5M (Q4 2024)
- SEC Filing
- 0001951757-25-000222 ↗ filed Feb 10, 2025
Holdings Value
Holdings 83 stocks · $126.5M
| IVV iShares Core S&P 500 ETF | 30.79% | 66,161 | $38.9M | Add +1532.0% |
| AGG iShares Core U.S. Aggregate | 12.84% | 167,591 | $16.2M | New |
| IJH iShares Core S&P Midcap ETF | 5.03% | 102,091 | $6.4M | Add +2054.7% |
| MUB iShares National Muni Bond E | 4.43% | 52,646 | $5.6M | Add +517.0% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 3.92% | 71,887 | $5.0M | New |
| IJR iShares Core S&P Small-Cap E | 3.14% | 34,432 | $4.0M | Add +1343.1% |
| IXUS iShares Core Intl Stock ETF | 3.14% | 59,974 | $4.0M | New |
| COWZ Pacer US Cash Cows 100 ETF | 2.57% | 57,595 | $3.3M | New |
| QQQ Invesco QQQ Trust Series 1 | 2.56% | 6,323 | $3.2M | Add +113.9% |
| PALC Pacer Lunt LRG Cap Multi-Fac | 2.02% | 51,953 | $2.6M | New |
| SGOV iShares 0-3 Month Treasury B | 1.41% | 17,721 | $1.8M | New |
| VOO Vanguard S&P 500 ETF | 1.25% | 2,935 | $1.6M | Add +60.4% |
| PWR Quanta Services Inc. | 1.15% | 4,591 | $1.5M | New |
| AAPL Apple Inc. | 1.08% | 5,470 | $1.4M | Reduce -12.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.98% | 2,123 | $1.2M | Add +106.3% |
| VGT Vanguard Info Tech ETF | 0.96% | 1,945 | $1.2M | New |
| MUNI PIMCO Intermediate Municipal | 0.95% | 23,241 | $1.2M | New |
| IAU iShares Gold Trust | 0.83% | 21,239 | $1.1M | New |
| VTI VG Morningstar TS MKT ETF-US | 0.83% | 3,616 | $1.0M | New |
| RSP Invesco S&P 500 Equal Weight | 0.83% | 5,970 | $1.0M | Add +18.2% |
| MSFT Microsoft Corp. | 0.79% | 2,363 | $996K | Add +98.1% |
| QUAL iShares MSCI USA Quality Fac | 0.77% | 5,442 | $969K | Reduce -85.9% |
| ICSH iShares Ultra Short Duration | 0.71% | 17,871 | $901K | New |
| COST Costco Wholesale Corp. | 0.70% | 969 | $888K | New |
| JEPI JPMorgan Equity Premium Inco | 0.55% | 12,060 | $694K | Reduce -79.8% |
| JPM JPMorgan Chase & Co. | 0.54% | 2,863 | $686K | Reduce -14.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.54% | 1,508 | $684K | Add +82.3% |
| GOOG Alphabet Inc. Class C | 0.53% | 3,515 | $669K | Add +160.4% |
| NVDA Nvidia Corp. | 0.53% | 4,985 | $669K | Add +42.1% |
| AMZN Amazon.com Inc. | 0.50% | 2,897 | $636K | Add +35.6% |
| HD Home Depot Inc. | 0.48% | 1,553 | $604K | Add +174.4% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.48% | 11,770 | $603K | Reduce -91.6% |
| HDV iShares Core High Dividend E | 0.47% | 5,284 | $593K | New |
| XOM Exxon Mobil Corp. | 0.42% | 4,925 | $530K | New |
| IWR iShares Russell Mid-Cap ETF | 0.41% | 5,895 | $521K | New |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.40% | 4,146 | $501K | New |
| ALL Allstate Corp. | 0.38% | 2,511 | $484K | New |
| IWY iShares Russell Top 200 Grow | 0.38% | 2,019 | $475K | New |
| TSLA Tesla Inc. | 0.33% | 1,023 | $413K | New |
| PCT Purecycle Technologies Inc. | 0.32% | 39,402 | $404K | New |
| PAVE Global X US Infrastructure | 0.31% | 9,675 | $391K | New |
| UNP Union Pacific Corp. | 0.30% | 1,678 | $383K | New |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.30% | 8,650 | $380K | New |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.29% | 896 | $368K | New |
| LLY Eli Lilly & Co. | 0.28% | 456 | $352K | Add +86.1% |
| GOCT FT Vest US Equity Moderate B | 0.27% | 9,707 | $340K | New |
| USMV iShares MSCI USA Min Vol Fac | 0.26% | 3,761 | $334K | New |
| SPHD Invesco S&P 500 High Dividen | 0.26% | 6,860 | $331K | New |
| XMLV Invesco S&P Midcap Low Volat | 0.26% | 5,446 | $331K | New |
| ORCL Oracle Corp. | 0.26% | 1,955 | $326K | New |
| ETN Eaton Corp. PLC | 0.25% | 954 | $317K | New |
| WMT Walmart Inc. | 0.23% | 3,265 | $295K | New |
| META Meta Platforms Inc. Class A | 0.23% | 499 | $292K | New |
| NFLX Netflix Inc. | 0.23% | 324 | $289K | New |
| CTAS Cintas Corp. | 0.22% | 1,556 | $284K | New |
| LOW Lowe's Cos Inc. | 0.22% | 1,130 | $279K | New |
| ABBV Abbvie Inc. | 0.21% | 1,530 | $272K | New |
| ORLY O'reilly Automotive Inc. | 0.21% | 228 | $270K | New |
| BX Blackstone Inc. | 0.21% | 1,525 | $263K | New |
| SLV iShares Silver Trust | 0.20% | 9,620 | $253K | Reduce -71.0% |
| MCD McDonald's Corp. | 0.20% | 861 | $250K | New |
| PKG Packaging Corp. of America | 0.20% | 1,108 | $249K | New |
| IVOO Vanguard S&P Mid-Cap 400 ETF | 0.19% | 2,337 | $247K | New |
| ACN Accenture PLC Class A | 0.19% | 697 | $245K | New |
| PLD Prologis Inc. | 0.19% | 2,315 | $245K | New |
| CVX Chevron Corp. | 0.19% | 1,682 | $244K | New |
| QCOM Qualcomm Inc. | 0.19% | 1,549 | $238K | New |
| FDX FedEx Corp. | 0.18% | 820 | $231K | New |
| NEE Nextera Energy Inc. | 0.18% | 3,184 | $228K | Add +18.2% |
| MRSH Marsh & McLennan Cos | 0.18% | 1,073 | $228K | New |
| XLK SS Technology Select Sector | 0.18% | 978 | $227K | Reduce -94.2% |
| IWD iShares Russell 1000 Value E | 0.18% | 1,216 | $225K | New |
| VXUS Vanguard Total Intl Stock | 0.17% | 3,687 | $217K | New |
| KO The Coca-Cola Co. | 0.17% | 3,457 | $215K | New |
| HON Honeywell International Inc. | 0.17% | 951 | $215K | New |
| MDT Medtronic PLC | 0.17% | 2,642 | $211K | New |
| PG The Procter & Gamble Co. | 0.17% | 1,253 | $210K | New |
| ACWX iShares MSCI Acwi Ex US ETF | 0.17% | 4,025 | $210K | New |
| TXN Texas Instruments Inc. | 0.17% | 1,115 | $209K | New |
| AMGN Amgen Inc. | 0.16% | 796 | $207K | New |
| UNH Unitedhealth Group Inc. | 0.16% | 408 | $207K | New |
| MA Mastercard Inc. Class A | 0.16% | 388 | $204K | New |
| GOOGL Alphabet Inc. Class A | 0.16% | 1,061 | $201K | New |
Portfolio Sells Q3 2024 → Q4 2024
| IVW iShares S&P 500 Growth ETF | Sold out | 0.00% | −8.09 |
| AVUS Avantis U.S. Equity ETF | Sold out | 0.00% | −6.29 |
| IVE iShares S&P 500 Value ETF | Sold out | 0.00% | −5.27 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Reduce -91.6% | 0.48% | −4.45 |
| QUAL iShares MSCI USA Quality Fac | Reduce -85.9% | 0.77% | −4.18 |
| CMF iShares California Muni Bond | Sold out | 0.00% | −3.83 |
| EFV iShares MSCI Eafe Value ETF | Sold out | 0.00% | −3.27 |
| AVIG Avantis Core Fixed Income | Sold out | 0.00% | −2.84 |
| EFG iShares MSCI Eafe Growth ETF | Sold out | 0.00% | −2.77 |
| VIG Vanguard Dividend Apprec ETF | Sold out | 0.00% | −2.57 |
| XLK SS Technology Select Sector | Reduce -94.2% | 0.18% | −2.51 |
| BINC iShares Flex I A ETF-Usd Inc. | Sold out | 0.00% | −2.22 |
| MBB iShares MBS ETF | Sold out | 0.00% | −2.11 |
| JEPI JPMorgan Equity Premium Inco | Reduce -79.8% | 0.55% | −1.98 |
| XCEM Columbia Em Core Ex-China | Sold out | 0.00% | −1.96 |
| EMXC iShares MSCI Emr MRK Ex Chna | Sold out | 0.00% | −1.93 |
| TLT iShares 20+ Year Treasury BD | Sold out | 0.00% | −1.93 |
| TLH iShares 10-20 Year Treasury | Sold out | 0.00% | −1.68 |
| SHV iShares 0-1 Year Treasury Bo | Sold out | 0.00% | −1.56 |
| SPTS SS SPDR P St Term TSY ETF | Sold out | 0.00% | −1.44 |
| JMBS Janus Henderson Mortg Backed | Sold out | 0.00% | −1.42 |
| SMMU PIMCO SHRT TRM Muni BND ETF | Sold out | 0.00% | −1.19 |
| VTV Vanguard Mrngstr Val ETF-Aui | Sold out | 0.00% | −1.06 |
| SCHD Schwab US DVD Equity ETF | Sold out | 0.00% | −0.92 |
| MDY State Street SPDR S&P Midcap | Sold out | 0.00% | −0.90 |
| IJS iShares S&P Small-Cap 600 Va | Sold out | 0.00% | −0.86 |
| DGRO iShares Core Dividend Growth | Sold out | 0.00% | −0.82 |
| FTEC Fidelity MSCI Info Tech Indx | Sold out | 0.00% | −0.81 |
| IJK iShares S&P Mid-Cap 400 Grow | Sold out | 0.00% | −0.78 |
| EPP iShares MSCI Pacific Ex Japa | Sold out | 0.00% | −0.65 |
| JAAA Janus Henderson Aaa Clo ETF | Sold out | 0.00% | −0.62 |
| ILF iShares Latin America 40 ETF | Sold out | 0.00% | −0.60 |
| JNK SS SPDR BB High Yield Bond | Sold out | 0.00% | −0.60 |
| OEF iShares S&P 100 ETF | Sold out | 0.00% | −0.53 |
| EW Edwards Lifesciences Corp. | Sold out | 0.00% | −0.49 |
| IQLT iShares MSCI International Q | Sold out | 0.00% | −0.47 |
| SLV iShares Silver Trust | Reduce -71.0% | 0.20% | −0.47 |
| SDY SS SPDR S&P Dividend ETF | Sold out | 0.00% | −0.46 |
| GIGB Goldman Sachs Inv GRD Corp. | Sold out | 0.00% | −0.46 |
| USFR Wisdomtree Floating Rate Tre | Sold out | 0.00% | −0.46 |
| SPSM SS SPDR P S&P 600 Small Cap | Sold out | 0.00% | −0.45 |
| VWOB Vanguard Emerg MKTS Gov BND | Sold out | 0.00% | −0.41 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Sold out | 0.00% | −0.40 |
| IXJ iShares Global Healthcare Et | Sold out | 0.00% | −0.37 |
| SCHF Schwab Intl Equity ETF | Sold out | 0.00% | −0.37 |
| JQUA JPMorgan US Quality Factor | Sold out | 0.00% | −0.37 |
| VYM Vanguard High DVD Yield ETF | Sold out | 0.00% | −0.33 |
| JEPQ JPM Nasdaq Equity Premium | Sold out | 0.00% | −0.33 |
| BAR Graniteshares Gold Trust | Sold out | 0.00% | −0.32 |
| EXI iShares Global Industrials E | Sold out | 0.00% | −0.31 |
Portfolio Buys Q3 2024 → Q4 2024
| IVV iShares Core S&P 500 ETF | Add +1532.0% | 30.79% | +29.12 |
| AGG iShares Core U.S. Aggregate | New | 12.84% | +12.84 |
| IJH iShares Core S&P Midcap ETF | Add +2054.7% | 5.03% | +4.82 |
| SPYM Ste STR SPDR PT S&P 500 ETF | New | 3.92% | +3.92 |
| MUB iShares National Muni Bond E | Add +517.0% | 4.43% | +3.77 |
| IXUS iShares Core Intl Stock ETF | New | 3.14% | +3.14 |
| IJR iShares Core S&P Small-Cap E | Add +1343.1% | 3.14% | +2.94 |
| COWZ Pacer US Cash Cows 100 ETF | New | 2.57% | +2.57 |
| PALC Pacer Lunt LRG Cap Multi-Fac | New | 2.02% | +2.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +113.9% | 2.56% | +1.53 |
| SGOV iShares 0-3 Month Treasury B | New | 1.41% | +1.41 |
| PWR Quanta Services Inc. | New | 1.15% | +1.15 |
| VGT Vanguard Info Tech ETF | New | 0.96% | +0.96 |
| MUNI PIMCO Intermediate Municipal | New | 0.95% | +0.95 |
| IAU iShares Gold Trust | New | 0.83% | +0.83 |
| VTI VG Morningstar TS MKT ETF-US | New | 0.83% | +0.83 |
| ICSH iShares Ultra Short Duration | New | 0.71% | +0.71 |
| COST Costco Wholesale Corp. | New | 0.70% | +0.70 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +106.3% | 0.98% | +0.56 |
| VOO Vanguard S&P 500 ETF | Add +60.4% | 1.25% | +0.56 |
| HDV iShares Core High Dividend E | New | 0.47% | +0.47 |
| MSFT Microsoft Corp. | Add +98.1% | 0.79% | +0.42 |
| XOM Exxon Mobil Corp. | New | 0.42% | +0.42 |
| IWR iShares Russell Mid-Cap ETF | New | 0.41% | +0.41 |
| TJX TJX Companies Inc. | New | 0.40% | +0.40 |
| ALL Allstate Corp. | New | 0.38% | +0.38 |
| IWY iShares Russell Top 200 Grow | New | 0.38% | +0.38 |
| GOOG Alphabet Inc. Class C | Add +160.4% | 0.53% | +0.37 |
| TSLA Tesla Inc. | New | 0.33% | +0.33 |
| PCT Purecycle Technologies Inc. | New | 0.32% | +0.32 |
| HD Home Depot Inc. | Add +174.4% | 0.48% | +0.31 |
| PAVE Global X US Infrastructure | New | 0.31% | +0.31 |
| UNP Union Pacific Corp. | New | 0.30% | +0.30 |
| BAC Bank of America Corp. | New | 0.30% | +0.30 |
| VUG Vanguard Mrngstar GR ETF-Sui | New | 0.29% | +0.29 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +82.3% | 0.54% | +0.27 |
| GOCT FT Vest US Equity Moderate B | New | 0.27% | +0.27 |
| USMV iShares MSCI USA Min Vol Fac | New | 0.26% | +0.26 |
| SPHD Invesco S&P 500 High Dividen | New | 0.26% | +0.26 |
| XMLV Invesco S&P Midcap Low Volat | New | 0.26% | +0.26 |
| ORCL Oracle Corp. | New | 0.26% | +0.26 |
| ETN Eaton Corp. PLC | New | 0.25% | +0.25 |
| WMT Walmart Inc. | New | 0.23% | +0.23 |
| META Meta Platforms Inc. Class A | New | 0.23% | +0.23 |
| NFLX Netflix Inc. | New | 0.23% | +0.23 |
| NVDA Nvidia Corp. | Add +42.1% | 0.53% | +0.23 |
| CTAS Cintas Corp. | New | 0.22% | +0.22 |
| LOW Lowe's Cos Inc. | New | 0.22% | +0.22 |
| AMZN Amazon.com Inc. | Add +35.6% | 0.50% | +0.22 |
| ABBV Abbvie Inc. | New | 0.21% | +0.21 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $190.3M | IVV, AGG, IJH, IXUS, ALLW |
| Q1 2026 | 103 | $168.9M | IVV, AGG, IJH, IXUS, ALLW |
| Q4 2025 | 95 | $163.8M | IVV, AGG, IJH, IXUS, MUB |
| Q3 2025 | 92 | $153.8M | IVV, AGG, IJH, MUB, IXUS |
| Q2 2025 | 89 | $138.8M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2025 | 85 | $124.7M | IVV, AGG, IJH, MUB, SPYM |
| Q4 2024 | 83 | $126.5M | IVV, AGG, IJH, MUB, SPYM |
| Q3 2024 | 108 | $140.2M | IVW, AVUS, IVE, QUAL, DYNF |
| Q2 2024 | 73 | $115.5M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2024 | 73 | $109.9M | IVV, AGG, IJH, MUB, SPYM |