Alpha Financial Partners LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 25, 2025), Alpha Financial Partners LLC reported 89 stock positions worth $138.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 31.4% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 11.7%) and iShares Core S&P Midcap ETF (IJH, 4.8%). Compared with Q1 2025, it opened 15 new positions, sold out of 11, added to 33 and reduced 35. The biggest buy was a new position in Neos Nasdaq-100 High Inc. ETF (QQQI) and the biggest sale Pacer US Cash Cows 100 ETF (COWZ, shares −82%).
- Most Recent 13F
- Q2 2026
- Location
- LEXINGTON, KY
- CIK
- 0001966219
- Portfolio Value
- $138.8M (Q2 2025)
- SEC Filing
- 0001951757-25-000958 ↗ filed Jul 25, 2025
Holdings Value
Holdings 89 stocks · $138.8M
| IVV iShares Core S&P 500 ETF | 31.37% | 70,133 | $43.5M | Reduce -0.5% |
| AGG iShares Core U.S. Aggregate | 11.65% | 163,050 | $16.2M | Add +0.9% |
| IJH iShares Core S&P Midcap ETF | 4.84% | 108,219 | $6.7M | Add +0.8% |
| MUB iShares National Muni Bond E | 4.16% | 55,234 | $5.8M | Reduce -4.0% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 4.01% | 76,589 | $5.6M | Add +6.5% |
| IXUS iShares Core Intl Stock ETF | 3.37% | 60,586 | $4.7M | Add +1.5% |
| IJR iShares Core S&P Small-Cap E | 2.59% | 32,945 | $3.6M | Reduce -1.6% |
| QQQ Invesco QQQ Trust Series 1 | 2.17% | 5,469 | $3.0M | Reduce -18.5% |
| RSP Invesco S&P 500 Equal Weight | 1.49% | 11,371 | $2.1M | Add +60.6% |
| VOO Vanguard S&P 500 ETF | 1.35% | 3,306 | $1.9M | Add +99.3% |
| PWR Quanta Services Inc. | 1.22% | 4,461 | $1.7M | Reduce -2.9% |
| SGOV iShares 0-3 Month Treasury B | 1.20% | 16,524 | $1.7M | Reduce -2.7% |
| IFRA iShares US Infrastructure | 1.18% | 33,431 | $1.6M | Add +10.1% |
| PALC Pacer Lunt LRG Cap Multi-Fac | 1.05% | 29,494 | $1.5M | Reduce -8.6% |
| MSFT Microsoft Corp. | 1.04% | 2,909 | $1.4M | Add +22.7% |
| VGT Vanguard Info Tech ETF | 0.95% | 1,990 | $1.3M | Add +35.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.94% | 2,123 | $1.3M | No change |
| MUNI PIMCO Intermediate Municipal | 0.93% | 25,171 | $1.3M | Reduce -11.1% |
| AAPL Apple Inc. | 0.90% | 6,110 | $1.3M | Add +9.3% |
| QQQI Neos Nasdaq-100 High Inc. ETF | 0.90% | 24,081 | $1.3M | New |
| JEPI JPMorgan Equity Premium Inco | 0.83% | 20,273 | $1.2M | Add +29.9% |
| SLQD iShares 0-5 YR Inv GRD Corp. | 0.83% | 22,694 | $1.1M | New |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.82% | 21,685 | $1.1M | New |
| QUAL iShares MSCI USA Quality Fac | 0.80% | 6,082 | $1.1M | Add +6.0% |
| NVDA Nvidia Corp. | 0.67% | 5,857 | $925K | Add +14.3% |
| IAU iShares Gold Trust | 0.63% | 14,118 | $880K | Reduce -31.9% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.59% | 15,084 | $821K | Add +11.2% |
| AMZN Amazon.com Inc. | 0.59% | 3,723 | $817K | Reduce -19.9% |
| JPM JPMorgan Chase & Co. | 0.58% | 2,770 | $803K | Reduce -1.6% |
| COST Costco Wholesale Corp. | 0.57% | 798 | $790K | Reduce -1.4% |
| GOCT FT Vest US Equity Moderate B | 0.55% | 20,721 | $758K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.54% | 1,530 | $743K | Add +4.2% |
| GOOG Alphabet Inc. Class C | 0.47% | 3,689 | $654K | Add +7.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.46% | 2,079 | $632K | Reduce -42.5% |
| HD Home Depot Inc. | 0.43% | 1,639 | $601K | Add +0.2% |
| IBIT iShares Bitcoin Trust ETF | 0.43% | 9,679 | $592K | Add +3.6% |
| XNEAX Nuveen Amt-FR QLTY Muni Inc. | 0.42% | 53,675 | $586K | New |
| PCT Purecycle Technologies Inc. | 0.41% | 41,494 | $568K | Reduce -17.6% |
| MAGS Roundhill Magnificent Seven | 0.39% | 9,680 | $537K | New |
| AVGO Broadcom Inc. | 0.38% | 1,902 | $524K | Add +27.3% |
| IWR iShares Russell Mid-Cap ETF | 0.38% | 5,700 | $524K | Reduce -2.9% |
| SPYI Neos S&P 500 High Income ETF | 0.37% | 10,101 | $508K | New |
| META Meta Platforms Inc. Class A | 0.36% | 681 | $503K | Add +34.3% |
| IWY iShares Russell Top 200 Grow | 0.36% | 2,019 | $498K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.35% | 3,976 | $491K | Reduce -1.0% |
| TSLA Tesla Inc. | 0.35% | 1,545 | $491K | Add +14.4% |
| XOM Exxon Mobil Corp. | 0.35% | 4,540 | $489K | Reduce -2.3% |
| ORCL Oracle Corp. | 0.34% | 2,164 | $473K | Add +7.3% |
| GLDM SPDR Gold Minishares Trust | 0.33% | 7,040 | $461K | New |
| PAVE Global X US Infrastructure | 0.30% | 9,675 | $422K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.30% | 8,717 | $413K | Reduce -4.9% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.29% | 6,716 | $409K | Add +3.0% |
| FLOT iShares Floating Rate Bond E | 0.28% | 7,580 | $387K | New |
| LLY Eli Lilly & Co. | 0.28% | 493 | $384K | No change |
| USRT iShares Core US REIT ETF | 0.27% | 6,687 | $378K | New |
| NFLX Netflix Inc. | 0.27% | 279 | $374K | Reduce -8.5% |
| ETN Eaton Corp. PLC | 0.26% | 1,006 | $359K | Add +5.3% |
| CTAS Cintas Corp. | 0.26% | 1,602 | $357K | Add +2.9% |
| WMT Walmart Inc. | 0.26% | 3,644 | $356K | Add +11.1% |
| ALL Allstate Corp. | 0.25% | 1,722 | $347K | Reduce -6.0% |
| CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT | 0.22% | 11,401 | $309K | No change |
| UNP Union Pacific Corp. | 0.22% | 1,342 | $309K | Reduce -4.4% |
| ORLY O'reilly Automotive Inc. | 0.22% | 3,426 | $309K | Add +0.2% |
| GE General Electric filed as GE AEROSPACE | 0.22% | 1,169 | $301K | Add +10.2% |
| ABBV Abbvie Inc. | 0.22% | 1,619 | $301K | Reduce -2.2% |
| GOOGL Alphabet Inc. Class A | 0.20% | 1,545 | $272K | New |
| LOW Lowe's Cos Inc. | 0.20% | 1,221 | $271K | Add +0.4% |
| JPST JPMorgan Ultra-Short Income | 0.19% | 5,187 | $263K | Add +2.9% |
| SLV iShares Silver Trust | 0.19% | 7,870 | $258K | Reduce -18.2% |
| ABT Abbott Laboratories | 0.18% | 1,837 | $250K | Add +13.9% |
| ICSH iShares Ultra Short Duration | 0.18% | 4,913 | $249K | Reduce -63.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.18% | 555 | $243K | Reduce -38.1% |
| PG The Procter & Gamble Co. | 0.17% | 1,504 | $240K | Add +19.4% |
| XLK SS Technology Select Sector | 0.17% | 940 | $238K | Reduce -33.6% |
| MA Mastercard Inc. Class A | 0.17% | 416 | $234K | Add +3.0% |
| MRSH Marsh & McLennan Cos | 0.17% | 1,056 | $231K | Reduce -1.9% |
| GEV GE Vernova Inc. | 0.17% | 435 | $230K | New |
| IWD iShares Russell 1000 Value E | 0.17% | 1,180 | $229K | Reduce -2.6% |
| COWZ Pacer US Cash Cows 100 ETF | 0.16% | 4,117 | $227K | Reduce -82.4% |
| RCL Royal Caribbean Cruises Ltd. | 0.16% | 706 | $221K | New |
| IVOO Vanguard S&P Mid-Cap 400 ETF | 0.16% | 2,067 | $217K | Reduce -16.4% |
| ALLW State Street Brgwtr All WTHR | 0.15% | 8,235 | $215K | New |
| VXUS Vanguard Total Intl Stock | 0.15% | 3,052 | $211K | Reduce -17.6% |
| MCD McDonald's Corp. | 0.15% | 715 | $209K | Reduce -7.3% |
| QCOM Qualcomm Inc. | 0.15% | 1,295 | $206K | Reduce -13.4% |
| NEE Nextera Energy Inc. | 0.15% | 2,931 | $203K | Reduce -3.1% |
| LH Labcorp Holdings Inc. | 0.14% | 765 | $201K | New |
| TXN Texas Instruments Inc. | 0.14% | 967 | $201K | New |
| KO The Coca-Cola Co. | 0.14% | 2,832 | $200K | Reduce -6.7% |
Portfolio Sells Q1 2025 → Q2 2025
| COWZ Pacer US Cash Cows 100 ETF | Reduce -82.4% | 0.16% | −0.86 |
| MUB iShares National Muni Bond E | Reduce -4.0% | 4.16% | −0.71 |
| HDV iShares Core High Dividend E | Sold out | 0.00% | −0.42 |
| IVV iShares Core S&P 500 ETF | Reduce -0.5% | 31.37% | −0.39 |
| ICSH iShares Ultra Short Duration | Reduce -63.6% | 0.18% | −0.37 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -18.5% | 2.17% | −0.35 |
| IAU iShares Gold Trust | Reduce -31.9% | 0.63% | −0.35 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -42.5% | 0.46% | −0.34 |
| USMV iShares MSCI USA Min Vol Fac | Sold out | 0.00% | −0.28 |
| SPHD Invesco S&P 500 High Dividen | Sold out | 0.00% | −0.28 |
| XMLV Invesco S&P Midcap Low Volat | Sold out | 0.00% | −0.27 |
| MUNI PIMCO Intermediate Municipal | Reduce -11.1% | 0.93% | −0.24 |
| IJR iShares Core S&P Small-Cap E | Reduce -1.6% | 2.59% | −0.22 |
| PALC Pacer Lunt LRG Cap Multi-Fac | Reduce -8.6% | 1.05% | −0.19 |
| PLD Prologis Inc. | Sold out | 0.00% | −0.18 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.18 |
| PKG Packaging Corp. of America | Sold out | 0.00% | −0.18 |
| SGOV iShares 0-3 Month Treasury B | Reduce -2.7% | 1.20% | −0.17 |
| BX Blackstone Inc. | Sold out | 0.00% | −0.17 |
| AMGN Amgen Inc. | Sold out | 0.00% | −0.17 |
| CVX Chevron Corp. | Sold out | 0.00% | −0.16 |
| FDX FedEx Corp. | Sold out | 0.00% | −0.16 |
| AMZN Amazon.com Inc. | Reduce -19.9% | 0.59% | −0.12 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -38.1% | 0.18% | −0.09 |
| XOM Exxon Mobil Corp. | Reduce -2.3% | 0.35% | −0.09 |
| XLK SS Technology Select Sector | Reduce -33.6% | 0.17% | −0.06 |
| ABBV Abbvie Inc. | Reduce -2.2% | 0.22% | −0.06 |
| ALL Allstate Corp. | Reduce -6.0% | 0.25% | −0.05 |
| SLV iShares Silver Trust | Reduce -18.2% | 0.19% | −0.05 |
| COST Costco Wholesale Corp. | Reduce -1.4% | 0.57% | −0.04 |
| MRSH Marsh & McLennan Cos | Reduce -1.9% | 0.17% | −0.04 |
| UNP Union Pacific Corp. | Reduce -4.4% | 0.22% | −0.04 |
| MCD McDonald's Corp. | Reduce -7.3% | 0.15% | −0.04 |
| IVOO Vanguard S&P Mid-Cap 400 ETF | Reduce -16.4% | 0.16% | −0.04 |
| TJX TJX Companies Inc. | Reduce -1.0% | 0.35% | −0.04 |
| QCOM Qualcomm Inc. | Reduce -13.4% | 0.15% | −0.04 |
| VXUS Vanguard Total Intl Stock | Reduce -17.6% | 0.15% | −0.03 |
| KO The Coca-Cola Co. | Reduce -6.7% | 0.14% | −0.03 |
| NEE Nextera Energy Inc. | Reduce -3.1% | 0.15% | −0.03 |
| IWR iShares Russell Mid-Cap ETF | Reduce -2.9% | 0.38% | −0.02 |
| IWD iShares Russell 1000 Value E | Reduce -2.6% | 0.17% | −0.02 |
| BAC Bank of America Corp. | Reduce -4.9% | 0.30% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -1.6% | 0.58% | +0.02 |
| NFLX Netflix Inc. | Reduce -8.5% | 0.27% | +0.04 |
| PCT Purecycle Technologies Inc. | Reduce -17.6% | 0.41% | +0.13 |
| PWR Quanta Services Inc. | Reduce -2.9% | 1.22% | +0.28 |
Portfolio Buys Q1 2025 → Q2 2025
| QQQI Neos Nasdaq-100 High Inc. ETF | New | 0.90% | +0.90 |
| SLQD iShares 0-5 YR Inv GRD Corp. | New | 0.83% | +0.83 |
| IGSB iShares 1-5Y Inv Grade Corp. | New | 0.82% | +0.82 |
| VOO Vanguard S&P 500 ETF | Add +99.3% | 1.35% | +0.67 |
| RSP Invesco S&P 500 Equal Weight | Add +60.6% | 1.49% | +0.50 |
| XNEAX Nuveen Amt-FR QLTY Muni Inc. | New | 0.42% | +0.42 |
| MAGS Roundhill Magnificent Seven | New | 0.39% | +0.39 |
| SPYI Neos S&P 500 High Income ETF | New | 0.37% | +0.37 |
| GLDM SPDR Gold Minishares Trust | New | 0.33% | +0.33 |
| MSFT Microsoft Corp. | Add +22.7% | 1.04% | +0.33 |
| VGT Vanguard Info Tech ETF | Add +35.6% | 0.95% | +0.31 |
| FLOT iShares Floating Rate Bond E | New | 0.28% | +0.28 |
| USRT iShares Core US REIT ETF | New | 0.27% | +0.27 |
| NVDA Nvidia Corp. | Add +14.3% | 0.67% | +0.22 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +6.5% | 4.01% | +0.22 |
| GOOGL Alphabet Inc. Class A | New | 0.20% | +0.20 |
| AVGO Broadcom Inc. | Add +27.3% | 0.38% | +0.18 |
| GEV GE Vernova Inc. | New | 0.17% | +0.17 |
| RCL Royal Caribbean Cruises Ltd. | New | 0.16% | +0.16 |
| ALLW State Street Brgwtr All WTHR | New | 0.15% | +0.15 |
| LH Labcorp Holdings Inc. | New | 0.14% | +0.14 |
| TXN Texas Instruments Inc. | New | 0.14% | +0.14 |
| META Meta Platforms Inc. Class A | Add +34.3% | 0.36% | +0.13 |
| JEPI JPMorgan Equity Premium Inco | Add +29.9% | 0.83% | +0.11 |
| ORCL Oracle Corp. | Add +7.3% | 0.34% | +0.11 |
| IFRA iShares US Infrastructure | Add +10.1% | 1.18% | +0.09 |
| IBIT iShares Bitcoin Trust ETF | Add +3.6% | 0.43% | +0.08 |
| TSLA Tesla Inc. | Add +14.4% | 0.35% | +0.07 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +11.2% | 0.59% | +0.06 |
| ETN Eaton Corp. PLC | Add +5.3% | 0.26% | +0.05 |
| GE General Electric | Add +10.2% | 0.22% | +0.05 |
| GOOG Alphabet Inc. Class C | Add +7.7% | 0.47% | +0.04 |
| IXUS iShares Core Intl Stock ETF | Add +1.5% | 3.37% | +0.03 |
| WMT Walmart Inc. | Add +11.1% | 0.26% | +0.03 |
| QUAL iShares MSCI USA Quality Fac | Add +6.0% | 0.80% | +0.01 |
| ABT Abbott Laboratories | Add +13.9% | 0.18% | +0.01 |
| ACWX iShares MSCI Acwi Ex US ETF | Add +3.0% | 0.29% | +0.00 |
| CTAS Cintas Corp. | Add +2.9% | 0.26% | +0.00 |
| PG The Procter & Gamble Co. | Add +19.4% | 0.17% | +0.00 |
| MA Mastercard Inc. Class A | Add +3.0% | 0.17% | −0.01 |
| JPST JPMorgan Ultra-Short Income | Add +2.9% | 0.19% | −0.02 |
| LOW Lowe's Cos Inc. | Add +0.4% | 0.20% | −0.03 |
| ORLY O'reilly Automotive Inc. | Add +0.2% | 0.22% | −0.04 |
| HD Home Depot Inc. | Add +0.2% | 0.43% | −0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +4.2% | 0.54% | −0.09 |
| AAPL Apple Inc. | Add +9.3% | 0.90% | −0.09 |
| IJH iShares Core S&P Midcap ETF | Add +0.8% | 4.84% | −0.19 |
| AGG iShares Core U.S. Aggregate | Add +0.9% | 11.65% | −1.17 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $190.3M | IVV, AGG, IJH, IXUS, ALLW |
| Q1 2026 | 103 | $168.9M | IVV, AGG, IJH, IXUS, ALLW |
| Q4 2025 | 95 | $163.8M | IVV, AGG, IJH, IXUS, MUB |
| Q3 2025 | 92 | $153.8M | IVV, AGG, IJH, MUB, IXUS |
| Q2 2025 | 89 | $138.8M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2025 | 85 | $124.7M | IVV, AGG, IJH, MUB, SPYM |
| Q4 2024 | 83 | $126.5M | IVV, AGG, IJH, MUB, SPYM |
| Q3 2024 | 108 | $140.2M | IVW, AVUS, IVE, QUAL, DYNF |
| Q2 2024 | 73 | $115.5M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2024 | 73 | $109.9M | IVV, AGG, IJH, MUB, SPYM |