Alpha Financial Partners LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 24, 2024), Alpha Financial Partners LLC reported 108 stock positions worth $140.2 million. Its top holding was iShares S&P 500 Growth ETF (IVW) at 8.1% of the portfolio, followed by Avantis U.S. Equity ETF (AVUS, 6.3%) and iShares S&P 500 Value ETF (IVE, 5.3%). Compared with Q2 2024, it opened 86 new positions, sold out of 51, added to 8 and reduced 14. The biggest buy was a new position in iShares S&P 500 Growth ETF (IVW) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −94%).
- Most Recent 13F
- Q2 2026
- Location
- LEXINGTON, KY
- CIK
- 0001966219
- Portfolio Value
- $140.2M (Q3 2024)
- SEC Filing
- 0001951757-24-001122 ↗ filed Oct 24, 2024
Holdings Value
Holdings 108 stocks · $140.2M
| IVW iShares S&P 500 Growth ETF | 8.09% | 118,460 | $11.3M | New |
| AVUS Avantis U.S. Equity ETF | 6.29% | 92,632 | $8.8M | New |
| IVE iShares S&P 500 Value ETF | 5.27% | 37,453 | $7.4M | New |
| QUAL iShares MSCI USA Quality Fac | 4.94% | 38,674 | $6.9M | Add +903.5% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 4.93% | 139,629 | $6.9M | New |
| CMF iShares California Muni Bond | 3.83% | 92,516 | $5.4M | New |
| EFV iShares MSCI Eafe Value ETF | 3.27% | 79,644 | $4.6M | New |
| AVIG Avantis Core Fixed Income | 2.84% | 93,696 | $4.0M | New |
| EFG iShares MSCI Eafe Growth ETF | 2.77% | 36,020 | $3.9M | New |
| XLK SS Technology Select Sector | 2.69% | 16,725 | $3.8M | New |
| VIG Vanguard Dividend Apprec ETF | 2.57% | 18,162 | $3.6M | New |
| JEPI JPMorgan Equity Premium Inco | 2.53% | 59,653 | $3.5M | Add +45.5% |
| BINC iShares Flex I A ETF-Usd Inc. | 2.22% | 58,030 | $3.1M | New |
| MBB iShares MBS ETF | 2.11% | 30,894 | $3.0M | New |
| XCEM Columbia Em Core Ex-China | 1.96% | 84,185 | $2.8M | New |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.93% | 44,277 | $2.7M | New |
| TLT iShares 20+ Year Treasury BD | 1.93% | 27,529 | $2.7M | New |
| TLH iShares 10-20 Year Treasury | 1.68% | 21,487 | $2.3M | New |
| IVV iShares Core S&P 500 ETF | 1.67% | 4,054 | $2.3M | Reduce -93.7% |
| SHV iShares 0-1 Year Treasury Bo | 1.56% | 19,817 | $2.2M | New |
| SPTS SS SPDR P St Term TSY ETF | 1.44% | 68,644 | $2.0M | New |
| JMBS Janus Henderson Mortg Backed | 1.42% | 42,727 | $2.0M | New |
| SMMU PIMCO SHRT TRM Muni BND ETF | 1.19% | 33,144 | $1.7M | New |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.06% | 8,520 | $1.5M | New |
| AAPL Apple Inc. | 1.04% | 6,255 | $1.5M | Add +8.7% |
| QQQ Invesco QQQ Trust Series 1 | 1.03% | 2,956 | $1.4M | Reduce -67.0% |
| SCHD Schwab US DVD Equity ETF | 0.92% | 15,183 | $1.3M | New |
| MDY State Street SPDR S&P Midcap | 0.90% | 2,216 | $1.3M | New |
| IJS iShares S&P Small-Cap 600 Va | 0.86% | 11,263 | $1.2M | New |
| DGRO iShares Core Dividend Growth | 0.82% | 18,373 | $1.2M | New |
| FTEC Fidelity MSCI Info Tech Indx | 0.81% | 6,470 | $1.1M | New |
| IJK iShares S&P Mid-Cap 400 Grow | 0.78% | 11,821 | $1.1M | New |
| VOO Vanguard S&P 500 ETF | 0.69% | 1,830 | $966K | Add +3.0% |
| SLV iShares Silver Trust | 0.67% | 33,184 | $943K | Add +237.9% |
| MUB iShares National Muni Bond E | 0.66% | 8,532 | $927K | Reduce -81.9% |
| EPP iShares MSCI Pacific Ex Japa | 0.65% | 18,665 | $912K | New |
| RSP Invesco S&P 500 Equal Weight | 0.65% | 5,049 | $905K | Add +42.4% |
| JAAA Janus Henderson Aaa Clo ETF | 0.62% | 17,008 | $865K | New |
| ILF iShares Latin America 40 ETF | 0.60% | 32,726 | $848K | New |
| JNK SS SPDR BB High Yield Bond | 0.60% | 8,568 | $838K | New |
| OEF iShares S&P 100 ETF | 0.53% | 2,679 | $742K | New |
| JPM JPMorgan Chase & Co. | 0.50% | 3,329 | $702K | Add +11.5% |
| EW Edwards Lifesciences Corp. | 0.49% | 10,504 | $693K | New |
| IQLT iShares MSCI International Q | 0.47% | 16,042 | $666K | New |
| SDY SS SPDR S&P Dividend ETF | 0.46% | 4,547 | $646K | New |
| GIGB Goldman Sachs Inv GRD Corp. | 0.46% | 13,610 | $644K | New |
| USFR Wisdomtree Floating Rate Tre | 0.46% | 12,802 | $643K | New |
| SPSM SS SPDR P S&P 600 Small Cap | 0.45% | 13,779 | $627K | Reduce -38.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.42% | 1,029 | $590K | Reduce -51.5% |
| VWOB Vanguard Emerg MKTS Gov BND | 0.41% | 8,739 | $580K | New |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.40% | 2,126 | $561K | New |
| IXJ iShares Global Healthcare Et | 0.37% | 5,341 | $524K | New |
| SCHF Schwab Intl Equity ETF | 0.37% | 12,697 | $522K | New |
| JQUA JPMorgan US Quality Factor | 0.37% | 9,107 | $515K | New |
| MSFT Microsoft Corp. | 0.37% | 1,193 | $513K | Reduce -54.2% |
| VYM Vanguard High DVD Yield ETF | 0.33% | 3,647 | $468K | New |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.33% | 8,495 | $467K | New |
| BAR Graniteshares Gold Trust | 0.32% | 17,167 | $446K | New |
| EXI iShares Global Industrials E | 0.31% | 2,944 | $438K | New |
| NVDA Nvidia Corp. | 0.30% | 3,509 | $426K | Reduce -51.3% |
| FVD First Trust Value Line DVD | 0.30% | 9,232 | $420K | New |
| AVGO Broadcom Inc. | 0.29% | 2,343 | $404K | New |
| AMZN Amazon.com Inc. | 0.28% | 2,137 | $398K | Reduce -22.9% |
| PFF iShares Preferred & Income S | 0.27% | 11,580 | $385K | New |
| BRK.B Berkshire Hathaway Inc. Class B | 0.27% | 827 | $381K | Add +1.1% |
| JBBB Janus Henderson B-BBB Clo Et | 0.27% | 7,608 | $372K | New |
| IFRA iShares US Infrastructure | 0.26% | 7,637 | $359K | New |
| FDIS Fidelity MSCI Cons Discr Ind | 0.25% | 4,031 | $357K | New |
| CORP PIMCO Inv Grade Corp. BD ETF | 0.25% | 3,566 | $355K | New |
| IVOL Quadratic Int Rte Vol Infl H | 0.25% | 17,880 | $344K | New |
| SCHG Schwab US Large-Cap Growth | 0.23% | 3,044 | $317K | New |
| IXC iShares Global Energy ETF | 0.22% | 7,727 | $313K | New |
| TECB iShares US Tech Breakthrough | 0.22% | 5,962 | $305K | New |
| AXP American Express Co. | 0.21% | 1,108 | $300K | New |
| CALI Ishrs SH-TRM Ca Muni Act ETF | 0.21% | 5,935 | $300K | New |
| BBCA JPMorgan Betabuilders Canada | 0.21% | 4,111 | $297K | New |
| IJH iShares Core S&P Midcap ETF | 0.21% | 4,738 | $295K | Reduce -95.4% |
| SCHB Schwab US Broad Market ETF | 0.21% | 4,358 | $290K | New |
| JPIE JPMorgan Income ETF | 0.20% | 6,034 | $280K | New |
| IJR iShares Core S&P Small-Cap E | 0.20% | 2,386 | $279K | Reduce -91.3% |
| EZU iShares MSCI Eurozone ETF | 0.20% | 5,300 | $277K | New |
| GNR State Street SPDR S&P Global | 0.19% | 4,717 | $272K | New |
| FNDA Schwab Fndmntl US SM Co. ETF | 0.19% | 4,491 | $268K | New |
| V Visa Inc. Class A | 0.19% | 973 | $267K | New |
| VOOG Vanguard S&P 500 Growth ETF | 0.19% | 757 | $261K | New |
| PREF Pri Spe Pre Sec Acti-Usd Inc. | 0.18% | 13,644 | $257K | New |
| XNCMX Nuveen Ca Amt-FR Muni Inc. | 0.18% | 18,579 | $252K | New |
| XLF SS Financial Select Sector | 0.18% | 5,557 | $252K | New |
| XLE SS Energy Select Sector | 0.18% | 2,819 | $247K | New |
| ICVT iShares Convertible Bond ETF | 0.17% | 2,885 | $241K | New |
| IUSG iShares Core S&P U.S. Growth | 0.16% | 1,743 | $230K | New |
| HD Home Depot Inc. | 0.16% | 566 | $229K | Reduce -63.9% |
| NEE Nextera Energy Inc. | 0.16% | 2,693 | $228K | Reduce -21.1% |
| VMBS Vanguard Mortgage-Backed Sec | 0.16% | 4,783 | $226K | New |
| GOOG Alphabet Inc. Class C | 0.16% | 1,350 | $226K | Reduce -60.5% |
| VZ Verizon Communications Inc. | 0.16% | 4,978 | $224K | New |
| FALN iShares Fallen Angels ETF | 0.16% | 8,160 | $223K | New |
| HYLB Xtrackers Usd High Yield Cor | 0.16% | 6,037 | $223K | New |
| USHY iShares Broad Usd High Yield | 0.16% | 5,919 | $223K | New |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.16% | 2,771 | $223K | New |
| EMB iShares JP Morgan Usd Emergi | 0.16% | 2,371 | $222K | New |
| HEFA Isha Curr Hedged MSCI Eafe | 0.16% | 6,212 | $220K | New |
| LLY Eli Lilly & Co. | 0.15% | 245 | $217K | Reduce -46.4% |
| WSM Williams-Sonoma Inc. | 0.15% | 1,396 | $216K | New |
| JNJ Johnson & Johnson | 0.15% | 1,287 | $209K | New |
| SPAB SS SPDR P Agg Bond ETF | 0.15% | 7,786 | $204K | New |
| PTRB Pgim Total Return Bond ETF | 0.14% | 4,726 | $203K | New |
| RMT Royce Micro-Cap Trust Inc. | 0.07% | 10,476 | $101K | New |
Portfolio Sells Q2 2024 → Q3 2024
| IVV iShares Core S&P 500 ETF | Reduce -93.7% | 1.67% | −28.86 |
| AGG iShares Core U.S. Aggregate | Sold out | 0.00% | −11.75 |
| IJH iShares Core S&P Midcap ETF | Reduce -95.4% | 0.21% | −4.99 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Sold out | 0.00% | −3.98 |
| MUB iShares National Muni Bond E | Reduce -81.9% | 0.66% | −3.68 |
| IXUS iShares Core Intl Stock ETF | Sold out | 0.00% | −3.24 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -67.0% | 1.03% | −2.69 |
| IJR iShares Core S&P Small-Cap E | Reduce -91.3% | 0.20% | −2.34 |
| PALC Pacer Lunt LRG Cap Multi-Fac | Sold out | 0.00% | −2.28 |
| BILS SS Spdrb B 3-12M T-Bill ETF | Sold out | 0.00% | −2.22 |
| VGT Vanguard Info Tech ETF | Sold out | 0.00% | −1.89 |
| SGOV iShares 0-3 Month Treasury B | Sold out | 0.00% | −1.65 |
| MUNI PIMCO Intermediate Municipal | Sold out | 0.00% | −1.01 |
| PWR Quanta Services Inc. | Sold out | 0.00% | −1.01 |
| IAU iShares Gold Trust | Sold out | 0.00% | −0.81 |
| VTI VG Morningstar TS MKT ETF-US | Sold out | 0.00% | −0.81 |
| ICSH iShares Ultra Short Duration | Sold out | 0.00% | −0.75 |
| COST Costco Wholesale Corp. | Sold out | 0.00% | −0.69 |
| MSFT Microsoft Corp. | Reduce -54.2% | 0.37% | −0.64 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -51.5% | 0.42% | −0.58 |
| DDEC FT Vest U.S. Equity Deep Buf | Sold out | 0.00% | −0.56 |
| COWZ Pacer US Cash Cows 100 ETF | Sold out | 0.00% | −0.50 |
| NVDA Nvidia Corp. | Reduce -51.3% | 0.30% | −0.47 |
| XOM Exxon Mobil Corp. | Sold out | 0.00% | −0.46 |
| IWR iShares Russell Mid-Cap ETF | Sold out | 0.00% | −0.42 |
| TJX TJX Companies Inc. | Sold out | 0.00% | −0.40 |
| IWY iShares Russell Top 200 Grow | Sold out | 0.00% | −0.40 |
| GOOG Alphabet Inc. Class C | Reduce -60.5% | 0.16% | −0.38 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -38.4% | 0.45% | −0.36 |
| VUG Vanguard Mrngstar GR ETF-Sui | Sold out | 0.00% | −0.34 |
| PAVE Global X US Infrastructure | Sold out | 0.00% | −0.31 |
| HD Home Depot Inc. | Reduce -63.9% | 0.16% | −0.30 |
| BAC Bank of America Corp. | Sold out | 0.00% | −0.30 |
| UNP Union Pacific Corp. | Sold out | 0.00% | −0.28 |
| ABBV Abbvie Inc. | Sold out | 0.00% | −0.27 |
| ETN Eaton Corp. PLC | Sold out | 0.00% | −0.26 |
| QCOM Qualcomm Inc. | Sold out | 0.00% | −0.26 |
| PG The Procter & Gamble Co. | Sold out | 0.00% | −0.25 |
| HDV iShares Core High Dividend E | Sold out | 0.00% | −0.24 |
| UPS United Parcel Service Class B | Sold out | 0.00% | −0.24 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.24 |
| ORCL Oracle Corp. | Sold out | 0.00% | −0.24 |
| CTAS Cintas Corp. | Sold out | 0.00% | −0.24 |
| PLD Prologis Inc. | Sold out | 0.00% | −0.23 |
| LOW Lowe's Cos Inc. | Sold out | 0.00% | −0.22 |
| FDX FedEx Corp. | Sold out | 0.00% | −0.22 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.21 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.21 |
| MCD McDonald's Corp. | Sold out | 0.00% | −0.21 |
| ORLY O'reilly Automotive Inc. | Sold out | 0.00% | −0.21 |
Portfolio Buys Q2 2024 → Q3 2024
| IVW iShares S&P 500 Growth ETF | New | 8.09% | +8.09 |
| AVUS Avantis U.S. Equity ETF | New | 6.29% | +6.29 |
| IVE iShares S&P 500 Value ETF | New | 5.27% | +5.27 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 4.93% | +4.93 |
| QUAL iShares MSCI USA Quality Fac | Add +903.5% | 4.94% | +4.38 |
| CMF iShares California Muni Bond | New | 3.83% | +3.83 |
| EFV iShares MSCI Eafe Value ETF | New | 3.27% | +3.27 |
| AVIG Avantis Core Fixed Income | New | 2.84% | +2.84 |
| EFG iShares MSCI Eafe Growth ETF | New | 2.77% | +2.77 |
| XLK SS Technology Select Sector | New | 2.69% | +2.69 |
| VIG Vanguard Dividend Apprec ETF | New | 2.57% | +2.57 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 2.22% | +2.22 |
| MBB iShares MBS ETF | New | 2.11% | +2.11 |
| XCEM Columbia Em Core Ex-China | New | 1.96% | +1.96 |
| EMXC iShares MSCI Emr MRK Ex Chna | New | 1.93% | +1.93 |
| TLT iShares 20+ Year Treasury BD | New | 1.93% | +1.93 |
| TLH iShares 10-20 Year Treasury | New | 1.68% | +1.68 |
| SHV iShares 0-1 Year Treasury Bo | New | 1.56% | +1.56 |
| SPTS SS SPDR P St Term TSY ETF | New | 1.44% | +1.44 |
| JMBS Janus Henderson Mortg Backed | New | 1.42% | +1.42 |
| SMMU PIMCO SHRT TRM Muni BND ETF | New | 1.19% | +1.19 |
| VTV Vanguard Mrngstr Val ETF-Aui | New | 1.06% | +1.06 |
| SCHD Schwab US DVD Equity ETF | New | 0.92% | +0.92 |
| MDY State Street SPDR S&P Midcap | New | 0.90% | +0.90 |
| IJS iShares S&P Small-Cap 600 Va | New | 0.86% | +0.86 |
| DGRO iShares Core Dividend Growth | New | 0.82% | +0.82 |
| FTEC Fidelity MSCI Info Tech Indx | New | 0.81% | +0.81 |
| IJK iShares S&P Mid-Cap 400 Grow | New | 0.78% | +0.78 |
| EPP iShares MSCI Pacific Ex Japa | New | 0.65% | +0.65 |
| JAAA Janus Henderson Aaa Clo ETF | New | 0.62% | +0.62 |
| ILF iShares Latin America 40 ETF | New | 0.60% | +0.60 |
| JNK SS SPDR BB High Yield Bond | New | 0.60% | +0.60 |
| OEF iShares S&P 100 ETF | New | 0.53% | +0.53 |
| JEPI JPMorgan Equity Premium Inco | Add +45.5% | 2.53% | +0.52 |
| EW Edwards Lifesciences Corp. | New | 0.49% | +0.49 |
| IQLT iShares MSCI International Q | New | 0.47% | +0.47 |
| SDY SS SPDR S&P Dividend ETF | New | 0.46% | +0.46 |
| GIGB Goldman Sachs Inv GRD Corp. | New | 0.46% | +0.46 |
| USFR Wisdomtree Floating Rate Tre | New | 0.46% | +0.46 |
| SLV iShares Silver Trust | Add +237.9% | 0.67% | +0.45 |
| VWOB Vanguard Emerg MKTS Gov BND | New | 0.41% | +0.41 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | New | 0.40% | +0.40 |
| IXJ iShares Global Healthcare Et | New | 0.37% | +0.37 |
| SCHF Schwab Intl Equity ETF | New | 0.37% | +0.37 |
| JQUA JPMorgan US Quality Factor | New | 0.37% | +0.37 |
| VYM Vanguard High DVD Yield ETF | New | 0.33% | +0.33 |
| JEPQ JPM Nasdaq Equity Premium | New | 0.33% | +0.33 |
| BAR Graniteshares Gold Trust | New | 0.32% | +0.32 |
| EXI iShares Global Industrials E | New | 0.31% | +0.31 |
| FVD First Trust Value Line DVD | New | 0.30% | +0.30 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 118 | $190.3M | IVV, AGG, IJH, IXUS, ALLW |
| Q1 2026 | 103 | $168.9M | IVV, AGG, IJH, IXUS, ALLW |
| Q4 2025 | 95 | $163.8M | IVV, AGG, IJH, IXUS, MUB |
| Q3 2025 | 92 | $153.8M | IVV, AGG, IJH, MUB, IXUS |
| Q2 2025 | 89 | $138.8M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2025 | 85 | $124.7M | IVV, AGG, IJH, MUB, SPYM |
| Q4 2024 | 83 | $126.5M | IVV, AGG, IJH, MUB, SPYM |
| Q3 2024 | 108 | $140.2M | IVW, AVUS, IVE, QUAL, DYNF |
| Q2 2024 | 73 | $115.5M | IVV, AGG, IJH, MUB, SPYM |
| Q1 2024 | 73 | $109.9M | IVV, AGG, IJH, MUB, SPYM |