Bedel Financial Consulting, Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 7, 2024), Bedel Financial Consulting, Inc. reported 252 stock positions worth $637.4 million. Its top holding was Eli Lilly (LLY) at 40.3% of the portfolio, followed by Dimensional International (DFAI, 5.3%) and Vanguard Tax-Exempt Bond ETF (VTEB, 5.0%). Compared with Q4 2023, it opened 13 new positions, sold out of 5, added to 84 and reduced 74. The biggest buy was Nvidia (NVDA, shares +6%) and the biggest sale Vanguard Tax-Exempt Bond ETF (VTEB, shares −0%).

Most Recent 13F
Q2 2026
Location
INDIANAPOLIS, IN
CIK
0001730511
Portfolio Value
$637.4M (Q1 2024)
SEC Filing
0001765380-24-000191 ↗ filed May 7, 2024

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $637.4M $637.4M Q1 2024 Q2 2024: $682.3M Q2 2024 Q3 2024: $708.7M Q3 2024 Q4 2024: $719.4M Q4 2024 Q1 2025: $697.0M Q1 2025 Q2 2025: $732.3M Q2 2025 Q3 2025: $782.8M Q3 2025 Q4 2025: $929.3M Q4 2025 Q1 2026: $870.0M Q1 2026 Q2 2026: $1.0B Q2 2026

Holdings 252 stocks · $637.4M
LLY Eli Lilly & Co. 40.30% 330,199 $256.9M Reduce -0.1%
DFAI Dimensional International Co. 5.29% 1,115,293 $33.7M Add +5.5%
VTEB Vanguard Tax-Exempt Bond ETF 4.96% 625,163 $31.6M Reduce -0.2%
MSFT Microsoft Corp. 2.26% 34,189 $14.4M Add +0.2%
AAPL Apple Inc. 2.21% 82,243 $14.1M Add +0.3%
DFAE Dimensional Emerging Core Eq 2.10% 542,600 $13.4M Add +2.0%
EFG iShares MSCI Eafe Growth ETF 2.03% 124,478 $12.9M Reduce -0.2%
CGGR Cap Group Growth Equity 1.38% 274,562 $8.8M Add +1.7%
SPY SS SPDR S&P 500 ETF Trust-US 1.36% 16,557 $8.7M Add +3.1%
PAPR Innovator U.S. Equity Power 1.28% 242,956 $8.2M Reduce -3.0%
TOTL SS Doubleline TR Tact ETF 1.25% 199,501 $8.0M Add +2.5%
BRK.B Berkshire Hathaway Inc. Class B 1.24% 18,750 $7.9M Reduce -0.1%
IVV iShares Core S&P 500 ETF 0.99% 11,967 $6.3M Reduce -0.2%
JPM JPMorgan Chase & Co. 0.98% 31,341 $6.3M Add +1.5%
PFFV Global X Variable Rate Pref 0.91% 246,054 $5.8M Reduce -3.4%
IMCG iShares Morningstar Mid-Cap 0.90% 80,872 $5.7M Add +2.0%
IMCV iShares Morningstar Mid-Cap 0.70% 61,356 $4.5M Add +2.9%
FLV American Century Focused Lar 0.66% 64,857 $4.2M Add +1.9%
VCSH Vanguard S/T Corp. Bond ETF 0.61% 50,590 $3.9M Reduce -2.0%
ISCF iShares International Small 0.53% 102,138 $3.4M Add +1.6%
QUAL iShares MSCI USA Quality Fac 0.52% 20,307 $3.3M Reduce -0.7%
COWZ Pacer US Cash Cows 100 ETF 0.49% 53,734 $3.1M Add +15.4%
FYC First Trust Small Cap Growth 0.48% 46,698 $3.1M Add +3.6%
VTI VG Morningstar TS MKT ETF-US 0.46% 11,340 $2.9M Add +2.0%
DFIV Dimensional International Va 0.46% 80,154 $2.9M Reduce -1.0%
GOOGL Alphabet Inc. Class A 0.45% 19,065 $2.9M Add +0.3%
XOM Exxon Mobil Corp. 0.43% 23,533 $2.7M Reduce -3.7%
IWM iShares Russell 2000 ETF 0.39% 11,877 $2.5M Add +3.6%
IWR iShares Russell Mid-Cap ETF 0.37% 27,989 $2.4M Add +33.4%
GOOG Alphabet Inc. Class C 0.37% 15,364 $2.3M Add +1.3%
JNJ Johnson & Johnson 0.36% 14,476 $2.3M Add +0.1%
AMZN Amazon.com Inc. 0.35% 12,511 $2.3M Add +0.1%
CALF PCR US SM CP CSH CWS ETF-Usd 0.35% 45,619 $2.2M Add +5.2%
VNLA Janus Henderson Short Durati 0.35% 46,192 $2.2M Add +1.0%
ABBV Abbvie Inc. 0.35% 12,249 $2.2M Reduce -0.5%
NVDA Nvidia Corp. 0.34% 2,391 $2.2M Add +5.7%
PEP Pepsico Inc. 0.33% 12,123 $2.1M Reduce -0.4%
CMI Cummins Inc. 0.33% 7,068 $2.1M Reduce -0.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.31% 16,213 $2.0M Reduce -4.5%
HD Home Depot Inc. 0.31% 5,124 $2.0M Reduce -1.6%
AMAT Applied Materials Inc. 0.31% 9,483 $2.0M Add +0.1%
IJH iShares Core S&P Midcap ETF 0.31% 32,027 $1.9M Reduce -0.8%
FNX First Trust Mid Cap Core Alp 0.30% 16,900 $1.9M No change
QGRO American Century US Quality 0.30% 22,305 $1.9M Add +8.4%
PG The Procter & Gamble Co. 0.29% 11,505 $1.9M Reduce -9.4%
ORCL Oracle Corp. 0.29% 14,466 $1.8M Reduce -0.4%
IMCB iShares Morningstar Mid-Cap 0.27% 23,314 $1.7M Add +9.8%
EFA iShares MSCI Eafe ETF 0.26% 20,421 $1.6M Add +2.5%
WMT Walmart Inc. 0.25% 26,989 $1.6M Add +0.3%
CSCO Cisco Systems Inc. 0.25% 31,551 $1.6M Reduce -0.1%
UOCT Innovator U.S. Equity Ultra 0.25% 46,779 $1.6M No change
POCT Innovator U.S. Equity Power 0.24% 41,439 $1.6M Reduce -0.6%
VUG Vanguard Mrngstar GR ETF-Sui 0.24% 4,497 $1.5M Reduce -0.7%
IWF iShares Russell 1000 Growth 0.24% 4,486 $1.5M No change
MCD McDonald's Corp. 0.23% 5,279 $1.5M Reduce -0.0%
INTC Intel Corp. 0.23% 33,621 $1.5M Add +4.0%
ACWX iShares MSCI Acwi Ex US ETF 0.23% 27,532 $1.5M Add +9.5%
GSPY Gotham Enhanced 500 ETF 0.22% 49,693 $1.4M Add +37.6%
KO The Coca-Cola Co. 0.22% 23,131 $1.4M Reduce -1.2%
HON Honeywell International Inc. 0.22% 6,765 $1.4M Add +0.1%
META Meta Platforms Inc. Class A 0.22% 2,852 $1.4M Reduce -0.8%
ISRG Intuitive Surgical Inc. 0.22% 3,444 $1.4M No change
DFAT Dimensional US Target Value 0.22% 25,217 $1.4M Add +14.5%
VOO Vanguard S&P 500 ETF 0.21% 2,848 $1.4M Reduce -0.9%
LOW Lowe's Cos Inc. 0.21% 5,219 $1.3M Reduce -0.5%
ADP Automatic Data Processing 0.21% 5,237 $1.3M Reduce -0.3%
IWS iShares Russell Mid-Cap Valu 0.20% 10,424 $1.3M Add +3.0%
CVX Chevron Corp. 0.20% 8,203 $1.3M Reduce -0.5%
MINT PIMCO Enhanced Short Maturit 0.20% 12,807 $1.3M Reduce -8.0%
VXUS Vanguard Total Intl Stock 0.19% 20,047 $1.2M Add +0.2%
SPG Simon Property Group Inc. 0.19% 7,704 $1.2M Add +0.0%
ITW Illinois Tool Works 0.17% 4,129 $1.1M Reduce -0.3%
SPSM SS SPDR P S&P 600 Small Cap 0.17% 25,478 $1.1M Add +20.5%
ORLY O'reilly Automotive Inc. 0.17% 970 $1.1M No change
AXP American Express Co. 0.16% 4,465 $1.0M Reduce -0.8%
FDN First Trust DJ Internet Ind 0.16% 4,875 $1000K No change
BUFB Innovator Ladd Allo Buff ETF 0.15% 33,491 $984K Reduce -22.8%
DHR Danaher Corp. 0.15% 3,938 $983K No change
HBAN Huntington Bancshares Inc. 0.15% 68,981 $962K Add +0.8%
DFAS Dimensional US Small Cap ETF 0.15% 15,256 $951K Add +5.0%
PSEP Innovator U.S. Equity Power 0.14% 24,744 $903K Reduce -0.6%
BSX Boston Scientific Corp. 0.14% 13,053 $894K No change
TCHP T Rowe Price Blue Chip Growt 0.14% 25,242 $891K Add +7.9%
PJAN Innovator U.S. Equity Power 0.14% 22,263 $871K Reduce -2.0%
IWP iShares Russell Mid-Cap Grow 0.14% 7,617 $869K Add +1.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.13% 5,241 $854K Add +0.5%
PNOV Innovator U.S. Equity Power 0.13% 23,250 $827K No change
MRK Merck & Co. Inc. 0.13% 6,260 $826K Reduce -1.3%
BAPR Innovator U.S. Equity Buffer 0.12% 19,807 $793K No change
IWD iShares Russell 1000 Value E 0.12% 4,377 $784K Reduce -2.7%
PFE Pfizer Inc. 0.12% 27,903 $774K Add +0.1%
VNQ Vanguard Real Estate ETF 0.12% 8,926 $772K Add +0.3%
COST Costco Wholesale Corp. 0.11% 995 $729K Add +1.3%
ADBE Adobe Inc. 0.11% 1,440 $726K Add +1.4%
SCHB Schwab US Broad Market ETF 0.11% 11,843 $723K Add +0.1%
V Visa Inc. Class A 0.11% 2,576 $719K Add +0.0%
SPLV Invesco S&P 500 Low Volatili 0.11% 10,666 $703K Reduce -6.5%
NEE Nextera Energy Inc. 0.11% 10,981 $702K Reduce -0.8%
CAT Caterpillar Inc. 0.11% 1,907 $699K Add +4.9%
EXLS Exlservice Holdings Inc. 0.11% 21,965 $698K Reduce -3.1%
IWN iShares Russell 2000 Value E 0.11% 4,348 $690K Add +0.0%
IWO iShares Russell 2000 Growth 0.11% 2,549 $690K Reduce -2.6%
TSLA Tesla Inc. 0.11% 3,873 $681K Reduce -3.0%
GLD SPDR Gold Shares 0.11% 3,291 $677K No change
MUNI PIMCO Intermediate Municipal 0.10% 12,748 $669K No change
BOCT Innovator U.S. Equity Buffer 0.10% 16,400 $664K Reduce -0.4%
NKE Nike Inc. Class B 0.10% 7,056 $663K Add +0.0%
SCHX Schwab US Large-Cap ETF 0.10% 10,643 $661K Add +0.3%
SMMU PIMCO SHRT TRM Muni BND ETF 0.10% 13,184 $658K No change
CSX CSX Corp. 0.10% 17,730 $657K No change
CTAS Cintas Corp. 0.10% 953 $655K No change
BALL Ball Corp. 0.10% 9,600 $647K No change
ELV Elevance Health Inc. 0.10% 1,247 $647K Add +1.6%
KMB Kimberly-Clark Corp. 0.10% 4,962 $642K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.10% 3,353 $640K Reduce -4.0%
IUSG iShares Core S&P U.S. Growth 0.10% 5,397 $633K Reduce -1.5%
PFEB Innovator U.S. Equity Power 0.10% 18,348 $627K Reduce -1.1%
SYK Stryker Corp. 0.10% 1,733 $620K No change
GD General Dynamics Corp. 0.10% 2,191 $619K Reduce -1.2%
FFBC First Financial Bancorp 0.10% 27,412 $615K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.09% 3,134 $601K Add +0.6%
USB US Bancorp 0.09% 13,317 $595K Reduce -1.1%
SBUX Starbucks Corp. 0.09% 6,365 $582K Reduce -0.9%
WFC Wells Fargo & Co. 0.09% 9,838 $570K Add +0.2%
VB Vanguard Most SM-Cap ETF-Usd 0.09% 2,457 $562K Add +9.1%
QCOM Qualcomm Inc. 0.09% 3,288 $557K Reduce -0.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.09% 14,414 $547K Add +2.8%
DVY iShares Select Dividend ETF 0.08% 4,254 $524K No change
VWO Vanguard Ftse Emerging Marke 0.08% 12,286 $513K Reduce -0.1%
MA Mastercard Inc. Class A 0.08% 1,056 $509K Add +1.9%
HELO JPMorgan Hedged Equity ETF 0.08% 9,004 $504K New
UNH Unitedhealth Group Inc. 0.08% 1,016 $503K No change
RTX RTX Corp. 0.08% 5,144 $502K Reduce -0.6%
PWV Invesco Large Cap Value ETF 0.08% 8,832 $501K No change
PM Philip Morris International 0.08% 5,429 $497K No change
PJUL Innovator U.S. Equity Power 0.08% 13,094 $497K No change
COP Conocophillips 0.08% 3,824 $487K No change
USEP Innovator U.S. Equity Ultra 0.08% 14,593 $481K No change
PMAY Innovator U.S. Equity Power 0.07% 14,508 $471K No change
DISV Dimensional International SM 0.07% 16,996 $462K Add +6.2%
IJT iShares S&P Small-Cap 600 GR 0.07% 3,446 $450K No change
ETN Eaton Corp. PLC 0.07% 1,436 $449K Reduce -1.9%
UNP Union Pacific Corp. 0.07% 1,811 $445K No change
UJUL Innovator U.S. Equity Ultra 0.07% 13,783 $439K No change
DD Dupont DE Nemours Inc. 0.07% 5,702 $437K Reduce -0.9%
ACN Accenture PLC Class A 0.07% 1,244 $431K No change
NVS Novartis AG-Sponsored ADR 0.07% 4,445 $430K No change
BND Vanguard Total Bond Market 0.07% 5,910 $429K No change
VGT Vanguard Info Tech ETF 0.07% 818 $429K Add +0.1%
LKFN Lakeland Financial Corp. 0.07% 6,450 $428K No change
MEM Matthews Em MKT Eqty Active 0.07% 14,400 $424K Reduce -2.5%
AMD Advanced Micro Devices 0.07% 2,332 $421K Add +3.5%
VIG Vanguard Dividend Apprec ETF 0.07% 2,303 $421K No change
SCHD Schwab US DVD Equity ETF 0.07% 5,209 $420K Add +0.0%
MMM 3M Co. 0.07% 3,932 $417K Add +1.9%
XLF SS Financial Select Sector 0.07% 9,898 $417K Reduce -1.0%
AVGO Broadcom Inc. 0.07% 314 $416K Reduce -2.8%
RMD Resmed Inc. 0.07% 2,100 $416K No change
MO Altria Group Inc. 0.06% 9,442 $412K Add +0.0%
AMGN Amgen Inc. 0.06% 1,447 $411K Reduce -0.3%
COO The Cooper Cos Inc. 0.06% 4,000 $406K No change
DUK Duke Energy Corp. 0.06% 3,931 $380K No change
SCHA Schwab US Small-Cap ETF 0.06% 7,569 $373K Add +4.0%
KR Kroger Co. 0.06% 6,486 $371K No change
CRM Salesforce Inc. 0.06% 1,228 $370K Add +1.1%
MDY State Street SPDR S&P Midcap 0.06% 657 $366K No change
IUSV iShares Core S&P U.S. Value 0.06% 3,997 $361K No change
CLX Clorox Company 0.06% 2,359 $361K Add +0.0%
VEU Vanguard Ftse All-World Ex-U 0.06% 6,144 $360K No change
THO Thor Industries Inc. 0.06% 3,062 $359K No change
BSTP Innovator Buff Su Strat ETF 0.06% 11,870 $359K Reduce -23.6%
OKE Oneok Inc. 0.05% 4,349 $349K Add +0.2%
EEM iShares MSCI Emerging Market 0.05% 8,459 $348K No change
BJAN Innovator U.S. Equity Buffer 0.05% 7,904 $344K No change
UJAN Innovator U.S. Equity Ultra 0.05% 9,521 $344K Reduce -1.9%
VCIT Vanguard Int-Term Corporate 0.05% 4,247 $342K Add +0.5%
EMR Emerson Electric Co. 0.05% 2,997 $340K Add +0.1%
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.05% 330 $336K No change
FDX FedEx Corp. 0.05% 1,155 $335K Add +0.2%
SO The Southern Co. 0.05% 4,660 $334K No change
PMAR Innovator U.S. Equity Power 0.05% 9,074 $334K Reduce -5.3%
UL Unilever PLC 0.05% 6,490 $326K No change
VXF Vanguard Extended Market ETF 0.05% 1,857 $325K No change
TGT Target Corp. 0.05% 1,834 $325K No change
GSK GSK PLC-Spon ADR 0.05% 7,562 $324K No change
DOW Dow Inc. 0.05% 5,571 $323K Reduce -0.6%
BMY Bristol-Myers Squibb Co. 0.05% 5,881 $319K Add +0.2%
DGRO iShares Core Dividend Growth 0.05% 5,479 $318K Reduce -13.2%
MDLZ Mondelez International Inc. Class A 0.05% 4,501 $315K Reduce -2.6%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.05% 3,093 $314K Reduce -3.0%
IWB iShares Russell 1000 ETF 0.05% 1,084 $312K No change
AEP American Electric Power 0.05% 3,567 $307K No change
STLD Steel Dynamics Inc. 0.05% 2,039 $302K New
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 0.05% 3,429 $300K Add +17.1%
RSP Invesco S&P 500 Equal Weight 0.05% 1,758 $298K Add +0.4%
CAG Conagra Brands Inc. 0.05% 10,005 $297K No change
FE Firstenergy Corp. 0.05% 7,607 $294K Add +0.1%
VZ Verizon Communications Inc. 0.05% 6,890 $289K Reduce -9.5%
GE General Electric 0.05% 1,645 $289K Reduce -2.5%
LDUR PIMCO Enhanced Low Duration 0.05% 3,041 $288K No change
GNTX Gentex Corp. 0.05% 7,977 $288K Add +0.2%
MS Morgan Stanley 0.05% 3,053 $287K Reduce -9.5%
WY Weyerhaeuser Co. 0.04% 7,901 $284K No change
HCP Hashicorp Inc. Class A 0.04% 10,360 $279K No change
LYB Lyondellbasell Indu Class A 0.04% 2,729 $279K Add +0.6%
NFLX Netflix Inc. 0.04% 457 $278K Reduce -0.7%
PAUG Innovator U.S. Equity Power 0.04% 7,816 $277K No change
PNW Pinnacle West Capital 0.04% 3,690 $276K No change
T AT&T Inc. 0.04% 15,599 $275K Add +0.2%
CWH Camping World Holdings Inc. Class A 0.04% 9,710 $270K No change
VLO Valero Energy Corp. 0.04% 1,578 $269K No change
MTRN Materion Corp. 0.04% 2,000 $264K No change
DE Deere & Co. 0.04% 642 $263K Add +0.2%
CTOS Custom Truck One Source Inc. 0.04% 45,227 $263K No change
ICE Intercontinental Exchange Inc. 0.04% 1,894 $260K No change
CMG Chipotle Mexican Grill Inc. 0.04% 89 $259K No change
DIHP Dimensional International Hi 0.04% 9,482 $255K Add +2.5%
PDEC Innovator U.S. Equity Power 0.04% 6,950 $254K No change
NJR New Jersey Resources Corp. 0.04% 5,897 $253K No change
TSM Taiwan Semiconductor-SP ADR 0.04% 1,848 $251K New
CMCSA Comcast Corp. Class A 0.04% 5,747 $249K Add +0.0%
PLD Prologis Inc. 0.04% 1,911 $249K Reduce -2.0%
CPB The Campbell's Company filed as CAMPBELL SOUP CO 0.04% 5,560 $247K No change
VT Vanguard Tot World STK ETF 0.04% 2,140 $236K No change
ALL Allstate Corp. 0.04% 1,357 $235K New
DFS Discover Financial Services 0.04% 1,768 $232K Reduce -19.4%
TIP iShares Tips Bond ETF 0.04% 2,140 $230K No change
ABT Abbott Laboratories 0.04% 2,014 $229K Add +1.4%
QQQ Invesco QQQ Trust Series 1 0.04% 509 $226K Reduce -1.0%
NI Nisource Inc. 0.04% 8,151 $225K No change
VSS Vanguard Ftse All Wo X-US SC 0.03% 1,889 $221K No change
PRU Prudential Financial Inc. 0.03% 1,878 $221K New
BIV Vanguard Intermediate-Term B 0.03% 2,893 $218K Add +0.6%
WSO Watsco Inc. 0.03% 500 $216K No change
CTVA Corteva Inc. 0.03% 3,736 $215K New
UPS United Parcel Service Class B 0.03% 1,442 $214K Reduce -1.4%
FTV Fortive Corp. 0.03% 2,445 $210K New
GPC Genuine Parts Co. 0.03% 1,356 $210K New
CI The Cigna Group 0.03% 572 $208K New
IHI iShares U.S. Medical Devices 0.03% 3,534 $207K New
WAT Waters Corp. 0.03% 600 $207K New
BIBL Inspire 100 ETF 0.03% 5,299 $206K Reduce -12.8%
TSCO Tractor Supply Company 0.03% 786 $206K New
KWR Quaker Chemical Corporation 0.03% 1,000 $205K No change
MPC Marathon Petroleum Corp. 0.03% 1,008 $203K New
HBNC Horizon Bancorp Inc. 0.03% 12,937 $166K No change
NZF Nuveen Municipal Credit Inc. 0.02% 11,803 $144K No change
EVF Eaton Vance Senior Income TR 0.01% 11,962 $76K No change
SIRI Sirius XM Holdings Inc. 0.01% 16,030 $62K No change
LAZYDAYS HLDGS INC 0.01% 15,288 $62K No change
RLMD Relmada Therapeutics Inc. 0.01% 10,000 $47K No change
IRD Opus Genetics Inc. filed as OCUPHIRE PHARMA INC 0.00% 15,000 $30K No change

Options reported separately and not counted above: LLY puts ($94K).

Portfolio Sells Q4 2023 → Q1 2024
VTEB Vanguard Tax-Exempt Bond ETF Reduce -0.2% 4.96% −0.90
PAPR Innovator U.S. Equity Power Reduce -3.0% 1.28% −0.22
EFG iShares MSCI Eafe Growth ETF Reduce -0.2% 2.03% −0.19
PFFV Global X Variable Rate Pref Reduce -3.4% 0.91% −0.17
VCSH Vanguard S/T Corp. Bond ETF Reduce -2.0% 0.61% −0.12
TSLA Tesla Inc. Reduce -3.0% 0.11% −0.08
BUFB Innovator Ladd Allo Buff ETF Reduce -22.8% 0.15% −0.07
IVV iShares Core S&P 500 ETF Reduce -0.2% 0.99% −0.06
MCD McDonald's Corp. Reduce -0.0% 0.23% −0.05
MINT PIMCO Enhanced Short Maturit Reduce -8.0% 0.20% −0.05
DFIV Dimensional International Va Reduce -1.0% 0.46% −0.05
PG The Procter & Gamble Co. Reduce -9.4% 0.29% −0.05
PEP Pepsico Inc. Reduce -0.4% 0.33% −0.05
CSCO Cisco Systems Inc. Reduce -0.1% 0.25% −0.05
TMUS T-Mobile US Inc. Sold out 0.00% −0.04
SDY SS SPDR S&P Dividend ETF Sold out 0.00% −0.04
POCT Innovator U.S. Equity Power Reduce -0.6% 0.24% −0.03
NAD Nuveen Quality Municipal Inc. Sold out 0.00% −0.03
KO The Coca-Cola Co. Reduce -1.2% 0.22% −0.03
QUAL iShares MSCI USA Quality Fac Reduce -0.7% 0.52% −0.03
ITW Illinois Tool Works Reduce -0.3% 0.17% −0.03
BSTP Innovator Buff Su Strat ETF Reduce -23.6% 0.06% −0.02
IJH iShares Core S&P Midcap ETF Reduce -0.8% 0.31% −0.02
HD Home Depot Inc. Reduce -1.6% 0.31% −0.02
CVX Chevron Corp. Reduce -0.5% 0.20% −0.02
SBUX Starbucks Corp. Reduce -0.9% 0.09% −0.02
SPLV Invesco S&P 500 Low Volatili Reduce -6.5% 0.11% −0.02
ADP Automatic Data Processing Reduce -0.3% 0.21% −0.02
XOM Exxon Mobil Corp. Reduce -3.7% 0.43% −0.02
EXLS Exlservice Holdings Inc. Reduce -3.1% 0.11% −0.02
PJAN Innovator U.S. Equity Power Reduce -2.0% 0.14% −0.02
PSEP Innovator U.S. Equity Power Reduce -0.6% 0.14% −0.02
VOO Vanguard S&P 500 ETF Reduce -0.9% 0.21% −0.02
VUG Vanguard Mrngstar GR ETF-Sui Reduce -0.7% 0.24% −0.02
USB US Bancorp Reduce -1.1% 0.09% −0.01
IWD iShares Russell 1000 Value E Reduce -2.7% 0.12% −0.01
NEE Nextera Energy Inc. Reduce -0.8% 0.11% −0.01
PFEB Innovator U.S. Equity Power Reduce -1.1% 0.10% −0.01
IWO iShares Russell 2000 Growth Reduce -2.6% 0.11% −0.01
DD Dupont DE Nemours Inc. Reduce -0.9% 0.07% −0.01
MS Morgan Stanley Reduce -9.5% 0.05% −0.01
DGRO iShares Core Dividend Growth Reduce -13.2% 0.05% −0.01
VWO Vanguard Ftse Emerging Marke Reduce -0.1% 0.08% −0.01
AMGN Amgen Inc. Reduce -0.3% 0.06% −0.01
BOCT Innovator U.S. Equity Buffer Reduce -0.4% 0.10% −0.01
MDLZ Mondelez International Inc. Class A Reduce -2.6% 0.05% −0.01
PMAR Innovator U.S. Equity Power Reduce -5.3% 0.05% −0.01
MEM Matthews Em MKT Eqty Active Reduce -2.5% 0.07% −0.01
DFS Discover Financial Services Reduce -19.4% 0.04% −0.01
PLD Prologis Inc. Reduce -2.0% 0.04% −0.01

Portfolio Buys Q4 2023 → Q1 2024
NVDA Nvidia Corp. Add +5.7% 0.34% +0.13
HELO JPMorgan Hedged Equity ETF New 0.08% +0.08
IWR iShares Russell Mid-Cap ETF Add +33.4% 0.37% +0.07
GSPY Gotham Enhanced 500 ETF Add +37.6% 0.22% +0.05
STLD Steel Dynamics Inc. New 0.05% +0.05
COWZ Pacer US Cash Cows 100 ETF Add +15.4% 0.49% +0.05
TSM Taiwan Semiconductor-SP ADR New 0.04% +0.04
ALL Allstate Corp. New 0.04% +0.04
PRU Prudential Financial Inc. New 0.03% +0.03
CTVA Corteva Inc. New 0.03% +0.03
FTV Fortive Corp. New 0.03% +0.03
GPC Genuine Parts Co. New 0.03% +0.03
CI The Cigna Group New 0.03% +0.03
IHI iShares U.S. Medical Devices New 0.03% +0.03
WAT Waters Corp. New 0.03% +0.03
TSCO Tractor Supply Company New 0.03% +0.03
MPC Marathon Petroleum Corp. New 0.03% +0.03
AMAT Applied Materials Inc. Add +0.1% 0.31% +0.03
JPM JPMorgan Chase & Co. Add +1.5% 0.98% +0.02
CAT Caterpillar Inc. Add +4.9% 0.11% +0.01
QGRO American Century US Quality Add +8.4% 0.30% +0.01
SPSM SS SPDR P S&P 600 Small Cap Add +20.5% 0.17% +0.01
TTD Trade Desk Inc./the Class A Add +17.1% 0.05% +0.01
TCHP T Rowe Price Blue Chip Growt Add +7.9% 0.14% +0.01
AMZN Amazon.com Inc. Add +0.1% 0.35% +0.01
AMD Advanced Micro Devices Add +3.5% 0.07% +0.01
IMCB iShares Morningstar Mid-Cap Add +9.8% 0.27% +0.00
DFAT Dimensional US Target Value Add +14.5% 0.22% +0.00
WFC Wells Fargo & Co. Add +0.2% 0.09% +0.00
EMR Emerson Electric Co. Add +0.1% 0.05% −0.00
VB Vanguard Most SM-Cap ETF-Usd Add +9.1% 0.09% −0.00
CRM Salesforce Inc. Add +1.1% 0.06% −0.00
BAC Bank of America Corp. Add +2.8% 0.09% −0.00
FDX FedEx Corp. Add +0.2% 0.05% −0.00
MA Mastercard Inc. Class A Add +1.9% 0.08% −0.00
OKE Oneok Inc. Add +0.2% 0.05% −0.00
GNTX Gentex Corp. Add +0.2% 0.05% −0.00
DISV Dimensional International SM Add +6.2% 0.07% −0.00
DIHP Dimensional International Hi Add +2.5% 0.04% −0.00
LYB Lyondellbasell Indu Class A Add +0.6% 0.04% −0.00
RSP Invesco S&P 500 Equal Weight Add +0.4% 0.05% −0.00
ABT Abbott Laboratories Add +1.4% 0.04% −0.00
COST Costco Wholesale Corp. Add +1.3% 0.11% −0.00
SCHA Schwab US Small-Cap ETF Add +4.0% 0.06% −0.00
ELV Elevance Health Inc. Add +1.6% 0.10% −0.00
ACWX iShares MSCI Acwi Ex US ETF Add +9.5% 0.23% −0.00
WMT Walmart Inc. Add +0.3% 0.25% −0.00
T AT&T Inc. Add +0.2% 0.04% −0.00
CLX Clorox Company Add +0.0% 0.06% −0.01
FE Firstenergy Corp. Add +0.1% 0.05% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 307$1.0BLLY, DFAI, VTEB, DFAE, AAPL
Q1 2026 293$870.0MLLY, DFAI, VTEB, DFAE, AAPL
Q4 2025 289$929.3MLLY, DFAI, VTEB, DFAE, AAPL
Q3 2025 285$782.8MLLY, DFAI, VTEB, AAPL, DFAE
Q2 2025 273$732.3MLLY, DFAI, VTEB, DFAE, MSFT
Q1 2025 260$697.0MLLY, DFAI, VTEB, AAPL, DFAE
Q4 2024 266$719.4MLLY, DFAI, VTEB, AAPL, DFAE
Q3 2024 258$708.7MLLY, DFAI, VTEB, AAPL, DFAE
Q2 2024 250$682.3MLLY, DFAI, VTEB, AAPL, MSFT
Q1 2024 252$637.4MLLY, DFAI, VTEB, MSFT, AAPL