Bedel Financial Consulting, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 7, 2025), Bedel Financial Consulting, Inc. reported 260 stock positions worth $697.0 million. Its top holding was Eli Lilly (LLY) at 36.6% of the portfolio, followed by Dimensional International (DFAI, 6.5%) and Vanguard Tax-Exempt Bond ETF (VTEB, 4.6%). Compared with Q4 2024, it opened 8 new positions, sold out of 14, added to 133 and reduced 44. The biggest buy was Dimensional International (DFAI, shares +5%) and the biggest sale PCR US SM CP CSH CWS ETF-Usd (CALF, shares −24%).
- Most Recent 13F
- Q2 2026
- Location
- INDIANAPOLIS, IN
- CIK
- 0001730511
- Portfolio Value
- $697.0M (Q1 2025)
- SEC Filing
- 0001765380-25-000177 ↗ filed May 7, 2025
Holdings Value
Holdings 260 stocks · $697.0M
| LLY Eli Lilly & Co. | 36.55% | 328,664 | $254.8M | Add +0.9% |
| DFAI Dimensional International Co. | 6.49% | 1,377,498 | $45.3M | Add +4.9% |
| VTEB Vanguard Tax-Exempt Bond ETF | 4.63% | 658,251 | $32.2M | Add +2.9% |
| AAPL Apple Inc. | 2.30% | 80,889 | $16.1M | Add +0.3% |
| DFAE Dimensional Emerging Core Eq | 2.25% | 585,366 | $15.7M | Add +3.7% |
| MSFT Microsoft Corp. | 2.08% | 33,421 | $14.5M | Reduce -1.5% |
| EFG iShares MSCI Eafe Growth ETF | 1.84% | 120,540 | $12.8M | Add +0.4% |
| IMCG iShares Morningstar Mid-Cap | 1.58% | 151,151 | $11.0M | Add +63.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.56% | 19,513 | $10.9M | Add +6.9% |
| CGGR Cap Group Growth Equity | 1.44% | 282,203 | $10.0M | Add +0.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.34% | 18,225 | $9.3M | Reduce -0.3% |
| TOTL SS Doubleline TR Tact ETF | 1.23% | 214,967 | $8.6M | Add +6.5% |
| PAPR Innovator U.S. Equity Power | 1.22% | 238,117 | $8.5M | No change |
| JPM JPMorgan Chase & Co. | 1.11% | 31,075 | $7.7M | Add +0.8% |
| IVV iShares Core S&P 500 ETF | 0.88% | 10,865 | $6.1M | Add +0.4% |
| IMCV iShares Morningstar Mid-Cap | 0.77% | 74,804 | $5.4M | Add +3.8% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.77% | 7 | $5.4M | No change |
| PFFV Global X Variable Rate Pref | 0.75% | 226,659 | $5.2M | Add +0.2% |
| FYC First Trust Small Cap Growth | 0.71% | 71,104 | $4.9M | Add +32.6% |
| FLV American Century Focused Lar | 0.67% | 69,745 | $4.6M | Add +14.0% |
| ISCF iShares International Small | 0.64% | 123,968 | $4.5M | Add +2.3% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.62% | 55,077 | $4.3M | Add +0.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.62% | 83,193 | $4.3M | Add +22.9% |
| DFIV Dimensional International Va | 0.50% | 85,355 | $3.5M | Add +2.5% |
| GOOGL Alphabet Inc. Class A | 0.49% | 21,081 | $3.4M | Add +2.5% |
| IMCB iShares Morningstar Mid-Cap | 0.49% | 46,481 | $3.4M | Add +15.6% |
| QUAL iShares MSCI USA Quality Fac | 0.48% | 19,543 | $3.3M | Add +0.0% |
| IWR iShares Russell Mid-Cap ETF | 0.42% | 34,634 | $2.9M | Reduce -5.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.40% | 10,263 | $2.8M | Reduce -9.0% |
| GOOG Alphabet Inc. Class C | 0.39% | 16,609 | $2.7M | Add +0.2% |
| VNLA Janus Henderson Short Durati | 0.37% | 53,240 | $2.6M | Add +7.3% |
| AMZN Amazon.com Inc. | 0.37% | 14,008 | $2.6M | Add +4.9% |
| WMT Walmart Inc. | 0.37% | 25,915 | $2.6M | Add +0.4% |
| NVDA Nvidia Corp. | 0.36% | 22,388 | $2.5M | Reduce -3.1% |
| IWM iShares Russell 2000 ETF | 0.36% | 12,662 | $2.5M | Reduce -7.3% |
| IJUL Innovator International Deve | 0.36% | 81,834 | $2.5M | No change |
| QGRO American Century US Quality | 0.34% | 24,128 | $2.4M | Add +7.0% |
| ABBV Abbvie Inc. | 0.34% | 12,544 | $2.3M | Add +0.5% |
| DFAT Dimensional US Target Value | 0.33% | 46,719 | $2.3M | Add +64.6% |
| ORCL Oracle Corp. | 0.33% | 15,541 | $2.3M | Add +0.3% |
| JNJ Johnson & Johnson | 0.33% | 14,751 | $2.3M | Reduce -0.8% |
| XOM Exxon Mobil Corp. | 0.33% | 21,632 | $2.3M | Reduce -0.2% |
| EFA iShares MSCI Eafe ETF | 0.31% | 24,805 | $2.1M | Add +0.1% |
| MCD McDonald's Corp. | 0.30% | 6,701 | $2.1M | Add +17.9% |
| IJH iShares Core S&P Midcap ETF | 0.29% | 34,377 | $2.0M | Add +0.7% |
| HD Home Depot Inc. | 0.28% | 5,520 | $2.0M | Add +1.9% |
| CMI Cummins Inc. | 0.28% | 6,635 | $2.0M | Add +0.8% |
| PG The Procter & Gamble Co. | 0.28% | 12,275 | $2.0M | Add +0.4% |
| GSPY Gotham Enhanced 500 ETF | 0.27% | 62,375 | $1.9M | Add +5.3% |
| CSCO Cisco Systems Inc. | 0.26% | 30,581 | $1.8M | Add +1.1% |
| FNX First Trust Mid Cap Core Alp | 0.26% | 16,900 | $1.8M | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.25% | 4,578 | $1.8M | Add +1.2% |
| ISRG Intuitive Surgical Inc. | 0.25% | 3,252 | $1.7M | No change |
| META Meta Platforms Inc. Class A | 0.25% | 2,936 | $1.7M | Reduce -0.0% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.24% | 29,246 | $1.7M | Add +0.8% |
| VOO Vanguard S&P 500 ETF | 0.24% | 3,248 | $1.7M | Add +10.0% |
| KO The Coca-Cola Co. | 0.23% | 22,782 | $1.6M | Add +0.5% |
| PEP Pepsico Inc. | 0.23% | 12,249 | $1.6M | Reduce -0.8% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.23% | 43,753 | $1.6M | Reduce -24.1% |
| POCT Innovator U.S. Equity Power | 0.22% | 40,086 | $1.6M | Reduce -0.1% |
| IWF iShares Russell 1000 Growth | 0.22% | 4,197 | $1.6M | No change |
| GLD SPDR Gold Shares | 0.22% | 4,859 | $1.5M | No change |
| AMAT Applied Materials Inc. | 0.21% | 9,713 | $1.5M | Reduce -0.1% |
| ADP Automatic Data Processing | 0.20% | 4,670 | $1.4M | Add +0.4% |
| MINT PIMCO Enhanced Short Maturit | 0.20% | 13,987 | $1.4M | Reduce -2.8% |
| BUFB Innovator Ladd Allo Buff ETF | 0.20% | 43,733 | $1.4M | Reduce -8.3% |
| IWS iShares Russell Mid-Cap Valu | 0.20% | 10,992 | $1.4M | Add +1.1% |
| BSX Boston Scientific Corp. | 0.20% | 13,053 | $1.4M | No change |
| ORLY O'reilly Automotive Inc. | 0.19% | 970 | $1.3M | No change |
| SPSM SS SPDR P S&P 600 Small Cap | 0.19% | 33,788 | $1.3M | Add +14.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.19% | 14,140 | $1.3M | Reduce -7.2% |
| UOCT Innovator U.S. Equity Ultra | 0.19% | 37,545 | $1.3M | No change |
| HON Honeywell International Inc. | 0.18% | 6,092 | $1.3M | No change |
| LOW Lowe's Cos Inc. | 0.18% | 5,546 | $1.2M | Add +0.7% |
| PJUL Innovator U.S. Equity Power | 0.17% | 30,190 | $1.2M | No change |
| SPG Simon Property Group Inc. | 0.17% | 7,558 | $1.2M | Reduce -0.8% |
| TCHP T Rowe Price Blue Chip Growt | 0.17% | 30,256 | $1.2M | Add +1.8% |
| FBTC Fidelity Wise Origin Bitcoin | 0.17% | 14,403 | $1.2M | Add +1.4% |
| AXP American Express Co. | 0.17% | 4,336 | $1.2M | Add +0.1% |
| HELO JPMorgan Hedged Equity ETF | 0.17% | 19,439 | $1.2M | Add +3.4% |
| CVX Chevron Corp. | 0.17% | 8,516 | $1.2M | Add +0.2% |
| FDN First Trust DJ Internet Ind | 0.17% | 4,875 | $1.2M | No change |
| COST Costco Wholesale Corp. | 0.17% | 1,139 | $1.2M | Reduce -1.9% |
| HBAN Huntington Bancshares Inc. | 0.16% | 76,444 | $1.1M | Add +0.7% |
| VXUS Vanguard Total Intl Stock | 0.16% | 17,185 | $1.1M | Add +0.2% |
| TSLA Tesla Inc. | 0.15% | 3,867 | $1.1M | Reduce -7.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.15% | 4,680 | $1.0M | Add +39.5% |
| EXLS Exlservice Holdings Inc. | 0.15% | 21,965 | $1.0M | No change |
| DFAS Dimensional US Small Cap ETF | 0.15% | 17,367 | $1.0M | Add +0.6% |
| V Visa Inc. Class A | 0.14% | 2,850 | $991K | Add +0.6% |
| PM Philip Morris International | 0.14% | 5,560 | $968K | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.13% | 5,635 | $939K | Reduce -1.7% |
| PSEP Innovator U.S. Equity Power | 0.13% | 24,067 | $926K | No change |
| IWP iShares Russell Mid-Cap Grow | 0.13% | 7,269 | $895K | Add +4.0% |
| PJAN Innovator U.S. Equity Power | 0.13% | 20,993 | $872K | Reduce -2.5% |
| PNOV Innovator U.S. Equity Power | 0.12% | 23,250 | $867K | No change |
| PLTR Palantir Technologies Inc. Class A | 0.12% | 7,777 | $847K | Reduce -0.7% |
| PFE Pfizer Inc. | 0.12% | 36,774 | $841K | Add +5.6% |
| ELV Elevance Health Inc. | 0.12% | 2,031 | $841K | Add +27.3% |
| VNQ Vanguard Real Estate ETF | 0.12% | 9,233 | $820K | Add +0.4% |
Options reported separately and not counted above: LLY puts ($980K).
Portfolio Sells Q4 2024 → Q1 2025
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -24.1% | 0.23% | −0.12 |
| IWM iShares Russell 2000 ETF | Reduce -7.3% | 0.36% | −0.08 |
| TSLA Tesla Inc. | Reduce -7.5% | 0.15% | −0.07 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -9.0% | 0.40% | −0.07 |
| IWR iShares Russell Mid-Cap ETF | Reduce -5.8% | 0.42% | −0.05 |
| HCP Hashicorp Inc. Class A | Sold out | 0.00% | −0.05 |
| IJR iShares Core S&P Small-Cap E | Reduce -40.5% | 0.05% | −0.05 |
| DIS The Walt Disney Co. | Reduce -7.2% | 0.19% | −0.05 |
| META Meta Platforms Inc. Class A | Reduce -0.0% | 0.25% | −0.04 |
| NVDA Nvidia Corp. | Reduce -3.1% | 0.36% | −0.04 |
| TGT Target Corp. | Sold out | 0.00% | −0.03 |
| WY Weyerhaeuser Co. | Sold out | 0.00% | −0.03 |
| IJS iShares S&P Small-Cap 600 Va | Sold out | 0.00% | −0.03 |
| VLO Valero Energy Corp. | Sold out | 0.00% | −0.03 |
| AMAT Applied Materials Inc. | Reduce -0.1% | 0.21% | −0.03 |
| CWH Camping World Holdings Inc. Class A | Sold out | 0.00% | −0.03 |
| XLY SS Consumer Disc Select Sect | Sold out | 0.00% | −0.03 |
| PRU Prudential Financial Inc. | Sold out | 0.00% | −0.03 |
| DOW Dow Inc. | Sold out | 0.00% | −0.03 |
| PDI PIMCO Dynamic Income Fund | Sold out | 0.00% | −0.03 |
| BIBL Inspire 100 ETF | Sold out | 0.00% | −0.03 |
| BLK BlackRock Inc. | Sold out | 0.00% | −0.03 |
| CPB The Campbell's Company | Sold out | 0.00% | −0.03 |
| MTRN Materion Corp. | Sold out | 0.00% | −0.03 |
| ITW Illinois Tool Works | Reduce -15.9% | 0.10% | −0.02 |
| BUFB Innovator Ladd Allo Buff ETF | Reduce -8.3% | 0.20% | −0.02 |
| PEP Pepsico Inc. | Reduce -0.8% | 0.23% | −0.02 |
| SPG Simon Property Group Inc. | Reduce -0.8% | 0.17% | −0.02 |
| BAC Bank of America Corp. | Reduce -0.1% | 0.08% | −0.01 |
| DD Dupont DE Nemours Inc. | Reduce -0.1% | 0.05% | −0.01 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -1.7% | 0.13% | −0.01 |
| DGRO iShares Core Dividend Growth | Reduce -10.6% | 0.04% | −0.01 |
| SCHX Schwab US Large-Cap ETF | Reduce -1.5% | 0.09% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -0.2% | 0.33% | −0.01 |
| BJAN Innovator U.S. Equity Buffer | Reduce -10.2% | 0.04% | −0.01 |
| SCHD Schwab US DVD Equity ETF | Reduce -0.1% | 0.08% | −0.00 |
| BSTP Innovator Buff Su Strat ETF | Reduce -5.2% | 0.06% | −0.00 |
| PJAN Innovator U.S. Equity Power | Reduce -2.5% | 0.13% | −0.00 |
| COST Costco Wholesale Corp. | Reduce -1.9% | 0.17% | −0.00 |
| MO Altria Group Inc. | Reduce -18.4% | 0.10% | −0.00 |
| PAUG Innovator U.S. Equity Power | Reduce -4.5% | 0.04% | −0.00 |
| PFEB Innovator U.S. Equity Power | Reduce -1.0% | 0.09% | −0.00 |
| MA Mastercard Inc. Class A | Reduce -3.7% | 0.07% | −0.00 |
| UJAN Innovator U.S. Equity Ultra | Reduce -2.1% | 0.05% | −0.00 |
| POCT Innovator U.S. Equity Power | Reduce -0.1% | 0.22% | −0.00 |
| MINT PIMCO Enhanced Short Maturit | Reduce -2.8% | 0.20% | +0.00 |
| CTVA Corteva Inc. | Reduce -0.1% | 0.03% | +0.00 |
| ABT Abbott Laboratories | Reduce -0.5% | 0.04% | +0.00 |
| F Ford Motor Co. | Reduce -0.5% | 0.02% | +0.00 |
| EVRG Evergy Inc. | Reduce -2.4% | 0.03% | +0.00 |
Portfolio Buys Q4 2024 → Q1 2025
| DFAI Dimensional International Co. | Add +4.9% | 6.49% | +0.89 |
| IMCG iShares Morningstar Mid-Cap | Add +63.9% | 1.58% | +0.56 |
| DFAE Dimensional Emerging Core Eq | Add +3.7% | 2.25% | +0.23 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +2.9% | 4.63% | +0.15 |
| EFG iShares MSCI Eafe Growth ETF | Add +0.4% | 1.84% | +0.13 |
| TOTL SS Doubleline TR Tact ETF | Add +6.5% | 1.23% | +0.11 |
| FYC First Trust Small Cap Growth | Add +32.6% | 0.71% | +0.11 |
| DFAT Dimensional US Target Value | Add +64.6% | 0.33% | +0.11 |
| ISCF iShares International Small | Add +2.3% | 0.64% | +0.08 |
| MCD McDonald's Corp. | Add +17.9% | 0.30% | +0.08 |
| IBHF iShares Ibond 2026 HY & Inc. | New | 0.08% | +0.08 |
| FLV American Century Focused Lar | Add +14.0% | 0.67% | +0.08 |
| COWZ Pacer US Cash Cows 100 ETF | Add +22.9% | 0.62% | +0.07 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | New | 0.07% | +0.07 |
| DFIV Dimensional International Va | Add +2.5% | 0.50% | +0.06 |
| SPHQ Invesco S&P 500 Quality ETF | New | 0.05% | +0.05 |
| IBHE iShares Ibonds 2025 H/Y Inc. | Add +154.4% | 0.08% | +0.05 |
| IMCB iShares Morningstar Mid-Cap | Add +15.6% | 0.49% | +0.05 |
| KO The Coca-Cola Co. | Add +0.5% | 0.23% | +0.04 |
| VNLA Janus Henderson Short Durati | Add +7.3% | 0.37% | +0.04 |
| XMHQ Invesco S&P Midcap Qual ETF | New | 0.03% | +0.03 |
| WWJD Inspire International ETF | New | 0.03% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +6.9% | 1.56% | +0.03 |
| IAU iShares Gold Trust | New | 0.03% | +0.03 |
| ELV Elevance Health Inc. | Add +27.3% | 0.12% | +0.03 |
| EFA iShares MSCI Eafe ETF | Add +0.1% | 0.31% | +0.03 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +39.5% | 0.15% | +0.03 |
| RDVY First Trust Rising Dividend | New | 0.03% | +0.03 |
| JIG JPMorgan International Growt | New | 0.03% | +0.03 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +0.8% | 0.62% | +0.03 |
| ACWX iShares MSCI Acwi Ex US ETF | Add +0.8% | 0.24% | +0.02 |
| RSP Invesco S&P 500 Equal Weight | Add +47.6% | 0.08% | +0.02 |
| VEA Vanguard Ftse Developed ETF | Add +17.1% | 0.10% | +0.02 |
| UNH Unitedhealth Group Inc. | Add +58.8% | 0.10% | +0.02 |
| VXUS Vanguard Total Intl Stock | Add +0.2% | 0.16% | +0.01 |
| TJX TJX Companies Inc. | Add +15.8% | 0.07% | +0.01 |
| T AT&T Inc. | Add +2.1% | 0.07% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +10.0% | 0.24% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +34.4% | 0.05% | +0.01 |
| FE Firstenergy Corp. | Add +9.9% | 0.05% | +0.01 |
| MDLZ Mondelez International Inc. Class A | Add +0.0% | 0.04% | +0.01 |
| QGRO American Century US Quality | Add +7.0% | 0.34% | +0.01 |
| ICE Intercontinental Exchange Inc. | Add +1.4% | 0.06% | +0.01 |
| VIG Vanguard Dividend Apprec ETF | Add +13.6% | 0.08% | +0.01 |
| ALL Allstate Corp. | Add +10.0% | 0.04% | +0.01 |
| NJR New Jersey Resources Corp. | Add +5.1% | 0.06% | +0.01 |
| GD General Dynamics Corp. | Add +0.1% | 0.09% | +0.01 |
| KMB Kimberly-Clark Corp. | Add +1.1% | 0.09% | +0.01 |
| INTC Intel Corp. | Add +1.1% | 0.10% | +0.01 |
| VZ Verizon Communications Inc. | Add +1.2% | 0.04% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 307 | $1.0B | LLY, DFAI, VTEB, DFAE, AAPL |
| Q1 2026 | 293 | $870.0M | LLY, DFAI, VTEB, DFAE, AAPL |
| Q4 2025 | 289 | $929.3M | LLY, DFAI, VTEB, DFAE, AAPL |
| Q3 2025 | 285 | $782.8M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q2 2025 | 273 | $732.3M | LLY, DFAI, VTEB, DFAE, MSFT |
| Q1 2025 | 260 | $697.0M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q4 2024 | 266 | $719.4M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q3 2024 | 258 | $708.7M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q2 2024 | 250 | $682.3M | LLY, DFAI, VTEB, AAPL, MSFT |
| Q1 2024 | 252 | $637.4M | LLY, DFAI, VTEB, MSFT, AAPL |