Bedel Financial Consulting, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 6, 2025), Bedel Financial Consulting, Inc. reported 266 stock positions worth $719.4 million. Its top holding was Eli Lilly (LLY) at 38.1% of the portfolio, followed by Dimensional International (DFAI, 5.6%) and Vanguard Tax-Exempt Bond ETF (VTEB, 4.5%). Compared with Q3 2024, it opened 16 new positions, sold out of 8, added to 116 and reduced 78. The biggest buy was a new position in Berkshire Hathaway Class A (BRK.A) and the biggest sale Microsoft (MSFT, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- INDIANAPOLIS, IN
- CIK
- 0001730511
- Portfolio Value
- $719.4M (Q4 2024)
- SEC Filing
- 0001765380-25-000052 ↗ filed Feb 6, 2025
Holdings Value
Holdings 266 stocks · $719.4M
| LLY Eli Lilly & Co. | 38.15% | 325,864 | $274.4M | Add +0.0% |
| DFAI Dimensional International Co. | 5.60% | 1,312,892 | $40.3M | Add +7.2% |
| VTEB Vanguard Tax-Exempt Bond ETF | 4.48% | 639,565 | $32.2M | Add +2.8% |
| AAPL Apple Inc. | 2.61% | 80,621 | $18.7M | Add +0.3% |
| DFAE Dimensional Emerging Core Eq | 2.03% | 564,450 | $14.6M | Add +2.4% |
| MSFT Microsoft Corp. | 1.95% | 33,928 | $14.0M | Reduce -0.8% |
| EFG iShares MSCI Eafe Growth ETF | 1.71% | 120,012 | $12.3M | Add +1.1% |
| CGGR Cap Group Growth Equity | 1.54% | 279,888 | $11.1M | Add +3.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.53% | 18,246 | $11.0M | Add +1.6% |
| PAPR Innovator U.S. Equity Power | 1.24% | 238,117 | $8.9M | Reduce -1.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.20% | 18,275 | $8.7M | Reduce -0.6% |
| JPM JPMorgan Chase & Co. | 1.16% | 30,844 | $8.3M | Reduce -0.7% |
| TOTL SS Doubleline TR Tact ETF | 1.12% | 201,909 | $8.0M | Reduce -0.4% |
| IMCG iShares Morningstar Mid-Cap | 1.02% | 92,209 | $7.4M | Add +5.0% |
| IVV iShares Core S&P 500 ETF | 0.91% | 10,818 | $6.6M | Reduce -11.7% |
| IMCV iShares Morningstar Mid-Cap | 0.77% | 72,096 | $5.5M | Add +7.5% |
| PFFV Global X Variable Rate Pref | 0.75% | 226,252 | $5.4M | Reduce -2.3% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.69% | 7 | $5.0M | New |
| FYC First Trust Small Cap Growth | 0.60% | 53,636 | $4.3M | Add +5.2% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.59% | 54,613 | $4.3M | Add +2.6% |
| FLV American Century Focused Lar | 0.59% | 61,190 | $4.2M | Reduce -0.3% |
| ISCF iShares International Small | 0.56% | 121,152 | $4.0M | Add +8.3% |
| GOOGL Alphabet Inc. Class A | 0.55% | 20,574 | $3.9M | Add +1.1% |
| COWZ Pacer US Cash Cows 100 ETF | 0.55% | 67,705 | $3.9M | Add +7.4% |
| QUAL iShares MSCI USA Quality Fac | 0.50% | 19,537 | $3.6M | Add +1.8% |
| IWR iShares Russell Mid-Cap ETF | 0.47% | 36,765 | $3.4M | Add +26.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.47% | 11,276 | $3.4M | Reduce -5.0% |
| GOOG Alphabet Inc. Class C | 0.45% | 16,582 | $3.2M | Add +0.1% |
| IMCB iShares Morningstar Mid-Cap | 0.45% | 40,210 | $3.2M | Add +27.3% |
| AMZN Amazon.com Inc. | 0.44% | 13,356 | $3.2M | Add +4.5% |
| IWM iShares Russell 2000 ETF | 0.44% | 13,655 | $3.1M | Add +11.7% |
| DFIV Dimensional International Va | 0.43% | 83,230 | $3.1M | Add +4.1% |
| NVDA Nvidia Corp. | 0.40% | 23,099 | $2.9M | Reduce -3.5% |
| ORCL Oracle Corp. | 0.37% | 15,498 | $2.7M | Reduce -0.6% |
| WMT Walmart Inc. | 0.37% | 25,813 | $2.6M | Reduce -3.8% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.35% | 57,663 | $2.5M | Add +10.1% |
| CMI Cummins Inc. | 0.34% | 6,579 | $2.4M | Reduce -0.5% |
| VNLA Janus Henderson Short Durati | 0.34% | 49,619 | $2.4M | Add +1.2% |
| QGRO American Century US Quality | 0.34% | 22,539 | $2.4M | Reduce -2.6% |
| ABBV Abbvie Inc. | 0.33% | 12,477 | $2.4M | Add +1.4% |
| XOM Exxon Mobil Corp. | 0.33% | 21,683 | $2.4M | Reduce -4.1% |
| IJUL Innovator International Deve | 0.33% | 81,834 | $2.3M | Reduce -1.7% |
| JNJ Johnson & Johnson | 0.32% | 14,878 | $2.3M | Add +7.0% |
| HD Home Depot Inc. | 0.31% | 5,419 | $2.2M | Add +0.4% |
| IJH iShares Core S&P Midcap ETF | 0.31% | 34,144 | $2.2M | Add +2.7% |
| META Meta Platforms Inc. Class A | 0.29% | 2,937 | $2.1M | Add +4.7% |
| PG The Procter & Gamble Co. | 0.29% | 12,224 | $2.1M | Add +0.4% |
| FNX First Trust Mid Cap Core Alp | 0.28% | 16,900 | $2.0M | No change |
| EFA iShares MSCI Eafe ETF | 0.28% | 24,781 | $2.0M | Add +12.9% |
| GSPY Gotham Enhanced 500 ETF | 0.27% | 59,205 | $2.0M | Add +4.2% |
| ISRG Intuitive Surgical Inc. | 0.27% | 3,252 | $1.9M | Reduce -5.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.26% | 4,522 | $1.9M | Reduce -0.9% |
| CSCO Cisco Systems Inc. | 0.26% | 30,235 | $1.9M | Reduce -1.9% |
| PEP Pepsico Inc. | 0.25% | 12,351 | $1.8M | Reduce -1.0% |
| AMAT Applied Materials Inc. | 0.24% | 9,727 | $1.8M | Add +3.5% |
| IWF iShares Russell 1000 Growth | 0.24% | 4,197 | $1.7M | Reduce -4.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.23% | 15,241 | $1.7M | Reduce -1.7% |
| MCD McDonald's Corp. | 0.23% | 5,681 | $1.6M | Reduce -1.3% |
| VOO Vanguard S&P 500 ETF | 0.23% | 2,952 | $1.6M | Reduce -0.9% |
| DFAT Dimensional US Target Value | 0.23% | 28,382 | $1.6M | Add +1.7% |
| POCT Innovator U.S. Equity Power | 0.22% | 40,138 | $1.6M | No change |
| ACWX iShares MSCI Acwi Ex US ETF | 0.22% | 29,029 | $1.6M | Add +0.4% |
| TSLA Tesla Inc. | 0.22% | 4,179 | $1.6M | Reduce -23.8% |
| BUFB Innovator Ladd Allo Buff ETF | 0.22% | 47,670 | $1.6M | Add +17.3% |
| IWS iShares Russell Mid-Cap Valu | 0.20% | 10,874 | $1.5M | Add +2.7% |
| MINT PIMCO Enhanced Short Maturit | 0.20% | 14,387 | $1.4M | Add +13.5% |
| ADP Automatic Data Processing | 0.20% | 4,650 | $1.4M | Add +0.0% |
| KO The Coca-Cola Co. | 0.20% | 22,678 | $1.4M | Reduce -1.6% |
| LOW Lowe's Cos Inc. | 0.20% | 5,505 | $1.4M | Reduce -0.7% |
| AXP American Express Co. | 0.19% | 4,333 | $1.4M | Reduce -0.2% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.19% | 29,500 | $1.4M | Add +2.1% |
| BSX Boston Scientific Corp. | 0.19% | 13,053 | $1.4M | No change |
| SPG Simon Property Group Inc. | 0.19% | 7,618 | $1.4M | No change |
| HON Honeywell International Inc. | 0.19% | 6,092 | $1.4M | Reduce -0.1% |
| UOCT Innovator U.S. Equity Ultra | 0.19% | 37,545 | $1.3M | Reduce -0.1% |
| ORLY O'reilly Automotive Inc. | 0.18% | 970 | $1.3M | No change |
| CVX Chevron Corp. | 0.18% | 8,497 | $1.3M | Reduce -0.1% |
| TCHP T Rowe Price Blue Chip Growt | 0.18% | 29,719 | $1.3M | Add +5.7% |
| FDN First Trust DJ Internet Ind | 0.18% | 4,875 | $1.3M | No change |
| HBAN Huntington Bancshares Inc. | 0.18% | 75,952 | $1.3M | Add +8.5% |
| GLD SPDR Gold Shares | 0.18% | 4,859 | $1.3M | Add +30.9% |
| PJUL Innovator U.S. Equity Power | 0.18% | 30,190 | $1.3M | Reduce -0.4% |
| COST Costco Wholesale Corp. | 0.17% | 1,161 | $1.2M | Add +5.6% |
| FBTC Fidelity Wise Origin Bitcoin | 0.17% | 14,210 | $1.2M | Add +48.1% |
| HELO JPMorgan Hedged Equity ETF | 0.16% | 18,805 | $1.2M | Add +21.6% |
| DFAS Dimensional US Small Cap ETF | 0.16% | 17,270 | $1.2M | Add +0.2% |
| EXLS Exlservice Holdings Inc. | 0.16% | 21,965 | $1.1M | No change |
| VXUS Vanguard Total Intl Stock | 0.15% | 17,144 | $1.1M | Reduce -16.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.14% | 5,735 | $1.0M | Add +16.1% |
| V Visa Inc. Class A | 0.14% | 2,832 | $990K | Reduce -4.2% |
| IWP iShares Russell Mid-Cap Grow | 0.13% | 6,992 | $959K | Add +1.9% |
| PSEP Innovator U.S. Equity Power | 0.13% | 24,067 | $957K | Reduce -3.1% |
| PJAN Innovator U.S. Equity Power | 0.13% | 21,520 | $925K | Reduce -1.0% |
| PFE Pfizer Inc. | 0.13% | 34,824 | $921K | Add +18.1% |
| ITW Illinois Tool Works | 0.12% | 3,521 | $895K | Reduce -6.5% |
| PNOV Innovator U.S. Equity Power | 0.12% | 23,250 | $895K | No change |
| IWD iShares Russell 1000 Value E | 0.12% | 4,404 | $856K | Add +1.3% |
| VNQ Vanguard Real Estate ETF | 0.12% | 9,199 | $844K | Add +0.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.12% | 3,354 | $841K | Add +23.9% |
| SCHB Schwab US Broad Market ETF | 0.12% | 35,649 | $837K | No change |
Options reported separately and not counted above: LLY puts ($681K).
Portfolio Sells Q3 2024 → Q4 2024
| MSFT Microsoft Corp. | Reduce -0.8% | 1.95% | −0.13 |
| DHR Danaher Corp. | Reduce -46.4% | 0.06% | −0.09 |
| IVV iShares Core S&P 500 ETF | Reduce -11.7% | 0.91% | −0.08 |
| TOTL SS Doubleline TR Tact ETF | Reduce -0.4% | 1.12% | −0.07 |
| BND Vanguard Total Bond Market | Sold out | 0.00% | −0.06 |
| PEP Pepsico Inc. | Reduce -1.0% | 0.25% | −0.05 |
| VXF Vanguard Extended Market ETF | Sold out | 0.00% | −0.05 |
| XOM Exxon Mobil Corp. | Reduce -4.1% | 0.33% | −0.04 |
| VXUS Vanguard Total Intl Stock | Reduce -16.9% | 0.15% | −0.04 |
| KO The Coca-Cola Co. | Reduce -1.6% | 0.20% | −0.03 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −0.03 |
| PFFV Global X Variable Rate Pref | Reduce -2.3% | 0.75% | −0.03 |
| CMG Chipotle Mexican Grill Inc. | Sold out | 0.00% | −0.03 |
| GNTX Gentex Corp. | Sold out | 0.00% | −0.03 |
| TPHE Timothy Plan High Dividend S | Sold out | 0.00% | −0.03 |
| UPS United Parcel Service Class B | Sold out | 0.00% | −0.03 |
| NEE Nextera Energy Inc. | Reduce -0.3% | 0.11% | −0.03 |
| BALL Ball Corp. | Reduce -0.3% | 0.07% | −0.02 |
| IJUL Innovator International Deve | Reduce -1.7% | 0.33% | −0.02 |
| MCD McDonald's Corp. | Reduce -1.3% | 0.23% | −0.02 |
| FLV American Century Focused Lar | Reduce -0.3% | 0.59% | −0.02 |
| NKE Nike Inc. Class B | Reduce -0.5% | 0.07% | −0.02 |
| ITW Illinois Tool Works | Reduce -6.5% | 0.12% | −0.01 |
| LOW Lowe's Cos Inc. | Reduce -0.7% | 0.20% | −0.01 |
| KMB Kimberly-Clark Corp. | Reduce -4.0% | 0.08% | −0.01 |
| IWB iShares Russell 1000 ETF | Reduce -24.8% | 0.04% | −0.01 |
| CAG Conagra Brands Inc. | Reduce -0.2% | 0.03% | −0.01 |
| MDLZ Mondelez International Inc. Class A | Reduce -0.2% | 0.04% | −0.01 |
| NVDA Nvidia Corp. | Reduce -3.5% | 0.40% | −0.01 |
| CMCSA Comcast Corp. Class A | Reduce -2.8% | 0.03% | −0.01 |
| UL Unilever PLC | Reduce -0.2% | 0.05% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -3.0% | 0.04% | −0.01 |
| PAUG Innovator U.S. Equity Power | Reduce -14.6% | 0.04% | −0.01 |
| UNP Union Pacific Corp. | Reduce -6.4% | 0.06% | −0.01 |
| ORCL Oracle Corp. | Reduce -0.6% | 0.37% | −0.01 |
| SO The Southern Co. | Reduce -0.6% | 0.05% | −0.00 |
| FDX FedEx Corp. | Reduce -1.1% | 0.04% | −0.00 |
| LKFN Lakeland Financial Corp. | Reduce -10.1% | 0.05% | −0.00 |
| GSK GSK PLC-Spon ADR | Reduce -0.1% | 0.04% | −0.00 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -5.0% | 0.47% | −0.00 |
| LAZYDAYS HLDGS INC | Sold out | 0.00% | −0.00 |
| AEP American Electric Power | Reduce -0.1% | 0.05% | −0.00 |
| SCHD Schwab US DVD Equity ETF | Reduce -0.7% | 0.08% | −0.00 |
| CB Chubb Ltd. | Reduce -0.1% | 0.03% | −0.00 |
| PSEP Innovator U.S. Equity Power | Reduce -3.1% | 0.13% | −0.00 |
| EMR Emerson Electric Co. | Reduce -14.4% | 0.04% | −0.00 |
| BIBL Inspire 100 ETF | Reduce -4.5% | 0.03% | −0.00 |
| IUSV iShares Core S&P U.S. Value | Reduce -0.5% | 0.05% | −0.00 |
| VT Vanguard Tot World STK ETF | Reduce -2.4% | 0.04% | −0.00 |
| PFEB Innovator U.S. Equity Power | Reduce -2.3% | 0.09% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| BRK.A Berkshire Hathaway Inc. Class A | New | 0.69% | +0.69 |
| CGGR Cap Group Growth Equity | Add +3.0% | 1.54% | +0.20 |
| IMCG iShares Morningstar Mid-Cap | Add +5.0% | 1.02% | +0.12 |
| DFAI Dimensional International Co. | Add +7.2% | 5.60% | +0.11 |
| IWR iShares Russell Mid-Cap ETF | Add +26.1% | 0.47% | +0.11 |
| PLTR Palantir Technologies Inc. Class A | New | 0.11% | +0.11 |
| IMCB iShares Morningstar Mid-Cap | Add +27.3% | 0.45% | +0.11 |
| AMZN Amazon.com Inc. | Add +4.5% | 0.44% | +0.10 |
| FBTC Fidelity Wise Origin Bitcoin | Add +48.1% | 0.17% | +0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +1.6% | 1.53% | +0.08 |
| MPLX MPLX LP | New | 0.08% | +0.08 |
| GOOGL Alphabet Inc. Class A | Add +1.1% | 0.55% | +0.07 |
| FYC First Trust Small Cap Growth | Add +5.2% | 0.60% | +0.07 |
| META Meta Platforms Inc. Class A | Add +4.7% | 0.29% | +0.06 |
| GOOG Alphabet Inc. Class C | Add +0.1% | 0.45% | +0.05 |
| IWM iShares Russell 2000 ETF | Add +11.7% | 0.44% | +0.05 |
| ET Energy Transfer LP | New | 0.05% | +0.05 |
| GLD SPDR Gold Shares | Add +30.9% | 0.18% | +0.05 |
| VEA Vanguard Ftse Developed ETF | Add +183.6% | 0.08% | +0.05 |
| IMCV iShares Morningstar Mid-Cap | Add +7.5% | 0.77% | +0.04 |
| BUFB Innovator Ladd Allo Buff ETF | Add +17.3% | 0.22% | +0.04 |
| WFC Wells Fargo & Co. | Add +13.7% | 0.10% | +0.04 |
| GS Goldman Sachs Group Inc. | New | 0.03% | +0.03 |
| HBAN Huntington Bancshares Inc. | Add +8.5% | 0.18% | +0.03 |
| BUFF Innovator Laddered Allocatio | New | 0.03% | +0.03 |
| IJS iShares S&P Small-Cap 600 Va | New | 0.03% | +0.03 |
| COWZ Pacer US Cash Cows 100 ETF | Add +7.4% | 0.55% | +0.03 |
| COST Costco Wholesale Corp. | Add +5.6% | 0.17% | +0.03 |
| HELO JPMorgan Hedged Equity ETF | Add +21.6% | 0.16% | +0.03 |
| TPIF Timothy Plan Intl ETF | New | 0.03% | +0.03 |
| XLY SS Consumer Disc Select Sect | New | 0.03% | +0.03 |
| CAH Cardinal Health Inc. | New | 0.03% | +0.03 |
| PDI PIMCO Dynamic Income Fund | New | 0.03% | +0.03 |
| BLK BlackRock Inc. | New | 0.03% | +0.03 |
| UMAY Innovator U.S. Equity Ultra | New | 0.03% | +0.03 |
| AXON Axon Enterprise Inc. | New | 0.03% | +0.03 |
| AVGO Broadcom Inc. | Add +3.2% | 0.10% | +0.03 |
| EVRG Evergy Inc. | New | 0.03% | +0.03 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +23.9% | 0.12% | +0.03 |
| F Ford Motor Co. | New | 0.02% | +0.02 |
| TCHP T Rowe Price Blue Chip Growt | Add +5.7% | 0.18% | +0.02 |
| MINT PIMCO Enhanced Short Maturit | Add +13.5% | 0.20% | +0.02 |
| MO Altria Group Inc. | Add +23.4% | 0.10% | +0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +16.1% | 0.14% | +0.02 |
| IWP iShares Russell Mid-Cap Grow | Add +1.9% | 0.13% | +0.02 |
| GSPY Gotham Enhanced 500 ETF | Add +4.2% | 0.27% | +0.02 |
| ADP Automatic Data Processing | Add +0.0% | 0.20% | +0.02 |
| EFA iShares MSCI Eafe ETF | Add +12.9% | 0.28% | +0.02 |
| LYB Lyondellbasell Indu Class A | Add +82.3% | 0.05% | +0.02 |
| BAC Bank of America Corp. | Add +4.7% | 0.09% | +0.02 |
Options Activity Q3 2024 → Q4 2024
| LLY Eli Lilly & Co. | put | Add +14.5% | 17,400 | $681K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 307 | $1.0B | LLY, DFAI, VTEB, DFAE, AAPL |
| Q1 2026 | 293 | $870.0M | LLY, DFAI, VTEB, DFAE, AAPL |
| Q4 2025 | 289 | $929.3M | LLY, DFAI, VTEB, DFAE, AAPL |
| Q3 2025 | 285 | $782.8M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q2 2025 | 273 | $732.3M | LLY, DFAI, VTEB, DFAE, MSFT |
| Q1 2025 | 260 | $697.0M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q4 2024 | 266 | $719.4M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q3 2024 | 258 | $708.7M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q2 2024 | 250 | $682.3M | LLY, DFAI, VTEB, AAPL, MSFT |
| Q1 2024 | 252 | $637.4M | LLY, DFAI, VTEB, MSFT, AAPL |