Bedel Financial Consulting, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 7, 2024), Bedel Financial Consulting, Inc. reported 252 stock positions worth $637.4 million. Its top holding was Eli Lilly (LLY) at 40.3% of the portfolio, followed by Dimensional International (DFAI, 5.3%) and Vanguard Tax-Exempt Bond ETF (VTEB, 5.0%). Compared with Q4 2023, it opened 13 new positions, sold out of 5, added to 84 and reduced 74. The biggest buy was Nvidia (NVDA, shares +6%) and the biggest sale Vanguard Tax-Exempt Bond ETF (VTEB, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- INDIANAPOLIS, IN
- CIK
- 0001730511
- Portfolio Value
- $637.4M (Q1 2024)
- SEC Filing
- 0001765380-24-000191 ↗ filed May 7, 2024
Holdings Value
Holdings 252 stocks · $637.4M
| LLY Eli Lilly & Co. | 40.30% | 330,199 | $256.9M | Reduce -0.1% |
| DFAI Dimensional International Co. | 5.29% | 1,115,293 | $33.7M | Add +5.5% |
| VTEB Vanguard Tax-Exempt Bond ETF | 4.96% | 625,163 | $31.6M | Reduce -0.2% |
| MSFT Microsoft Corp. | 2.26% | 34,189 | $14.4M | Add +0.2% |
| AAPL Apple Inc. | 2.21% | 82,243 | $14.1M | Add +0.3% |
| DFAE Dimensional Emerging Core Eq | 2.10% | 542,600 | $13.4M | Add +2.0% |
| EFG iShares MSCI Eafe Growth ETF | 2.03% | 124,478 | $12.9M | Reduce -0.2% |
| CGGR Cap Group Growth Equity | 1.38% | 274,562 | $8.8M | Add +1.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.36% | 16,557 | $8.7M | Add +3.1% |
| PAPR Innovator U.S. Equity Power | 1.28% | 242,956 | $8.2M | Reduce -3.0% |
| TOTL SS Doubleline TR Tact ETF | 1.25% | 199,501 | $8.0M | Add +2.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.24% | 18,750 | $7.9M | Reduce -0.1% |
| IVV iShares Core S&P 500 ETF | 0.99% | 11,967 | $6.3M | Reduce -0.2% |
| JPM JPMorgan Chase & Co. | 0.98% | 31,341 | $6.3M | Add +1.5% |
| PFFV Global X Variable Rate Pref | 0.91% | 246,054 | $5.8M | Reduce -3.4% |
| IMCG iShares Morningstar Mid-Cap | 0.90% | 80,872 | $5.7M | Add +2.0% |
| IMCV iShares Morningstar Mid-Cap | 0.70% | 61,356 | $4.5M | Add +2.9% |
| FLV American Century Focused Lar | 0.66% | 64,857 | $4.2M | Add +1.9% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.61% | 50,590 | $3.9M | Reduce -2.0% |
| ISCF iShares International Small | 0.53% | 102,138 | $3.4M | Add +1.6% |
| QUAL iShares MSCI USA Quality Fac | 0.52% | 20,307 | $3.3M | Reduce -0.7% |
| COWZ Pacer US Cash Cows 100 ETF | 0.49% | 53,734 | $3.1M | Add +15.4% |
| FYC First Trust Small Cap Growth | 0.48% | 46,698 | $3.1M | Add +3.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.46% | 11,340 | $2.9M | Add +2.0% |
| DFIV Dimensional International Va | 0.46% | 80,154 | $2.9M | Reduce -1.0% |
| GOOGL Alphabet Inc. Class A | 0.45% | 19,065 | $2.9M | Add +0.3% |
| XOM Exxon Mobil Corp. | 0.43% | 23,533 | $2.7M | Reduce -3.7% |
| IWM iShares Russell 2000 ETF | 0.39% | 11,877 | $2.5M | Add +3.6% |
| IWR iShares Russell Mid-Cap ETF | 0.37% | 27,989 | $2.4M | Add +33.4% |
| GOOG Alphabet Inc. Class C | 0.37% | 15,364 | $2.3M | Add +1.3% |
| JNJ Johnson & Johnson | 0.36% | 14,476 | $2.3M | Add +0.1% |
| AMZN Amazon.com Inc. | 0.35% | 12,511 | $2.3M | Add +0.1% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.35% | 45,619 | $2.2M | Add +5.2% |
| VNLA Janus Henderson Short Durati | 0.35% | 46,192 | $2.2M | Add +1.0% |
| ABBV Abbvie Inc. | 0.35% | 12,249 | $2.2M | Reduce -0.5% |
| NVDA Nvidia Corp. | 0.34% | 2,391 | $2.2M | Add +5.7% |
| PEP Pepsico Inc. | 0.33% | 12,123 | $2.1M | Reduce -0.4% |
| CMI Cummins Inc. | 0.33% | 7,068 | $2.1M | Reduce -0.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.31% | 16,213 | $2.0M | Reduce -4.5% |
| HD Home Depot Inc. | 0.31% | 5,124 | $2.0M | Reduce -1.6% |
| AMAT Applied Materials Inc. | 0.31% | 9,483 | $2.0M | Add +0.1% |
| IJH iShares Core S&P Midcap ETF | 0.31% | 32,027 | $1.9M | Reduce -0.8% |
| FNX First Trust Mid Cap Core Alp | 0.30% | 16,900 | $1.9M | No change |
| QGRO American Century US Quality | 0.30% | 22,305 | $1.9M | Add +8.4% |
| PG The Procter & Gamble Co. | 0.29% | 11,505 | $1.9M | Reduce -9.4% |
| ORCL Oracle Corp. | 0.29% | 14,466 | $1.8M | Reduce -0.4% |
| IMCB iShares Morningstar Mid-Cap | 0.27% | 23,314 | $1.7M | Add +9.8% |
| EFA iShares MSCI Eafe ETF | 0.26% | 20,421 | $1.6M | Add +2.5% |
| WMT Walmart Inc. | 0.25% | 26,989 | $1.6M | Add +0.3% |
| CSCO Cisco Systems Inc. | 0.25% | 31,551 | $1.6M | Reduce -0.1% |
| UOCT Innovator U.S. Equity Ultra | 0.25% | 46,779 | $1.6M | No change |
| POCT Innovator U.S. Equity Power | 0.24% | 41,439 | $1.6M | Reduce -0.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.24% | 4,497 | $1.5M | Reduce -0.7% |
| IWF iShares Russell 1000 Growth | 0.24% | 4,486 | $1.5M | No change |
| MCD McDonald's Corp. | 0.23% | 5,279 | $1.5M | Reduce -0.0% |
| INTC Intel Corp. | 0.23% | 33,621 | $1.5M | Add +4.0% |
| ACWX iShares MSCI Acwi Ex US ETF | 0.23% | 27,532 | $1.5M | Add +9.5% |
| GSPY Gotham Enhanced 500 ETF | 0.22% | 49,693 | $1.4M | Add +37.6% |
| KO The Coca-Cola Co. | 0.22% | 23,131 | $1.4M | Reduce -1.2% |
| HON Honeywell International Inc. | 0.22% | 6,765 | $1.4M | Add +0.1% |
| META Meta Platforms Inc. Class A | 0.22% | 2,852 | $1.4M | Reduce -0.8% |
| ISRG Intuitive Surgical Inc. | 0.22% | 3,444 | $1.4M | No change |
| DFAT Dimensional US Target Value | 0.22% | 25,217 | $1.4M | Add +14.5% |
| VOO Vanguard S&P 500 ETF | 0.21% | 2,848 | $1.4M | Reduce -0.9% |
| LOW Lowe's Cos Inc. | 0.21% | 5,219 | $1.3M | Reduce -0.5% |
| ADP Automatic Data Processing | 0.21% | 5,237 | $1.3M | Reduce -0.3% |
| IWS iShares Russell Mid-Cap Valu | 0.20% | 10,424 | $1.3M | Add +3.0% |
| CVX Chevron Corp. | 0.20% | 8,203 | $1.3M | Reduce -0.5% |
| MINT PIMCO Enhanced Short Maturit | 0.20% | 12,807 | $1.3M | Reduce -8.0% |
| VXUS Vanguard Total Intl Stock | 0.19% | 20,047 | $1.2M | Add +0.2% |
| SPG Simon Property Group Inc. | 0.19% | 7,704 | $1.2M | Add +0.0% |
| ITW Illinois Tool Works | 0.17% | 4,129 | $1.1M | Reduce -0.3% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.17% | 25,478 | $1.1M | Add +20.5% |
| ORLY O'reilly Automotive Inc. | 0.17% | 970 | $1.1M | No change |
| AXP American Express Co. | 0.16% | 4,465 | $1.0M | Reduce -0.8% |
| FDN First Trust DJ Internet Ind | 0.16% | 4,875 | $1000K | No change |
| BUFB Innovator Ladd Allo Buff ETF | 0.15% | 33,491 | $984K | Reduce -22.8% |
| DHR Danaher Corp. | 0.15% | 3,938 | $983K | No change |
| HBAN Huntington Bancshares Inc. | 0.15% | 68,981 | $962K | Add +0.8% |
| DFAS Dimensional US Small Cap ETF | 0.15% | 15,256 | $951K | Add +5.0% |
| PSEP Innovator U.S. Equity Power | 0.14% | 24,744 | $903K | Reduce -0.6% |
| BSX Boston Scientific Corp. | 0.14% | 13,053 | $894K | No change |
| TCHP T Rowe Price Blue Chip Growt | 0.14% | 25,242 | $891K | Add +7.9% |
| PJAN Innovator U.S. Equity Power | 0.14% | 22,263 | $871K | Reduce -2.0% |
| IWP iShares Russell Mid-Cap Grow | 0.14% | 7,617 | $869K | Add +1.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.13% | 5,241 | $854K | Add +0.5% |
| PNOV Innovator U.S. Equity Power | 0.13% | 23,250 | $827K | No change |
| MRK Merck & Co. Inc. | 0.13% | 6,260 | $826K | Reduce -1.3% |
| BAPR Innovator U.S. Equity Buffer | 0.12% | 19,807 | $793K | No change |
| IWD iShares Russell 1000 Value E | 0.12% | 4,377 | $784K | Reduce -2.7% |
| PFE Pfizer Inc. | 0.12% | 27,903 | $774K | Add +0.1% |
| VNQ Vanguard Real Estate ETF | 0.12% | 8,926 | $772K | Add +0.3% |
| COST Costco Wholesale Corp. | 0.11% | 995 | $729K | Add +1.3% |
| ADBE Adobe Inc. | 0.11% | 1,440 | $726K | Add +1.4% |
| SCHB Schwab US Broad Market ETF | 0.11% | 11,843 | $723K | Add +0.1% |
| V Visa Inc. Class A | 0.11% | 2,576 | $719K | Add +0.0% |
| SPLV Invesco S&P 500 Low Volatili | 0.11% | 10,666 | $703K | Reduce -6.5% |
| NEE Nextera Energy Inc. | 0.11% | 10,981 | $702K | Reduce -0.8% |
| CAT Caterpillar Inc. | 0.11% | 1,907 | $699K | Add +4.9% |
| EXLS Exlservice Holdings Inc. | 0.11% | 21,965 | $698K | Reduce -3.1% |
Options reported separately and not counted above: LLY puts ($94K).
Portfolio Sells Q4 2023 → Q1 2024
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -0.2% | 4.96% | −0.90 |
| PAPR Innovator U.S. Equity Power | Reduce -3.0% | 1.28% | −0.22 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -0.2% | 2.03% | −0.19 |
| PFFV Global X Variable Rate Pref | Reduce -3.4% | 0.91% | −0.17 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -2.0% | 0.61% | −0.12 |
| TSLA Tesla Inc. | Reduce -3.0% | 0.11% | −0.08 |
| BUFB Innovator Ladd Allo Buff ETF | Reduce -22.8% | 0.15% | −0.07 |
| IVV iShares Core S&P 500 ETF | Reduce -0.2% | 0.99% | −0.06 |
| MCD McDonald's Corp. | Reduce -0.0% | 0.23% | −0.05 |
| MINT PIMCO Enhanced Short Maturit | Reduce -8.0% | 0.20% | −0.05 |
| DFIV Dimensional International Va | Reduce -1.0% | 0.46% | −0.05 |
| PG The Procter & Gamble Co. | Reduce -9.4% | 0.29% | −0.05 |
| PEP Pepsico Inc. | Reduce -0.4% | 0.33% | −0.05 |
| CSCO Cisco Systems Inc. | Reduce -0.1% | 0.25% | −0.05 |
| TMUS T-Mobile US Inc. | Sold out | 0.00% | −0.04 |
| SDY SS SPDR S&P Dividend ETF | Sold out | 0.00% | −0.04 |
| POCT Innovator U.S. Equity Power | Reduce -0.6% | 0.24% | −0.03 |
| NAD Nuveen Quality Municipal Inc. | Sold out | 0.00% | −0.03 |
| KO The Coca-Cola Co. | Reduce -1.2% | 0.22% | −0.03 |
| QUAL iShares MSCI USA Quality Fac | Reduce -0.7% | 0.52% | −0.03 |
| ITW Illinois Tool Works | Reduce -0.3% | 0.17% | −0.03 |
| BSTP Innovator Buff Su Strat ETF | Reduce -23.6% | 0.06% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.8% | 0.31% | −0.02 |
| HD Home Depot Inc. | Reduce -1.6% | 0.31% | −0.02 |
| CVX Chevron Corp. | Reduce -0.5% | 0.20% | −0.02 |
| SBUX Starbucks Corp. | Reduce -0.9% | 0.09% | −0.02 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -6.5% | 0.11% | −0.02 |
| ADP Automatic Data Processing | Reduce -0.3% | 0.21% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -3.7% | 0.43% | −0.02 |
| EXLS Exlservice Holdings Inc. | Reduce -3.1% | 0.11% | −0.02 |
| PJAN Innovator U.S. Equity Power | Reduce -2.0% | 0.14% | −0.02 |
| PSEP Innovator U.S. Equity Power | Reduce -0.6% | 0.14% | −0.02 |
| VOO Vanguard S&P 500 ETF | Reduce -0.9% | 0.21% | −0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.7% | 0.24% | −0.02 |
| USB US Bancorp | Reduce -1.1% | 0.09% | −0.01 |
| IWD iShares Russell 1000 Value E | Reduce -2.7% | 0.12% | −0.01 |
| NEE Nextera Energy Inc. | Reduce -0.8% | 0.11% | −0.01 |
| PFEB Innovator U.S. Equity Power | Reduce -1.1% | 0.10% | −0.01 |
| IWO iShares Russell 2000 Growth | Reduce -2.6% | 0.11% | −0.01 |
| DD Dupont DE Nemours Inc. | Reduce -0.9% | 0.07% | −0.01 |
| MS Morgan Stanley | Reduce -9.5% | 0.05% | −0.01 |
| DGRO iShares Core Dividend Growth | Reduce -13.2% | 0.05% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.1% | 0.08% | −0.01 |
| AMGN Amgen Inc. | Reduce -0.3% | 0.06% | −0.01 |
| BOCT Innovator U.S. Equity Buffer | Reduce -0.4% | 0.10% | −0.01 |
| MDLZ Mondelez International Inc. Class A | Reduce -2.6% | 0.05% | −0.01 |
| PMAR Innovator U.S. Equity Power | Reduce -5.3% | 0.05% | −0.01 |
| MEM Matthews Em MKT Eqty Active | Reduce -2.5% | 0.07% | −0.01 |
| DFS Discover Financial Services | Reduce -19.4% | 0.04% | −0.01 |
| PLD Prologis Inc. | Reduce -2.0% | 0.04% | −0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| NVDA Nvidia Corp. | Add +5.7% | 0.34% | +0.13 |
| HELO JPMorgan Hedged Equity ETF | New | 0.08% | +0.08 |
| IWR iShares Russell Mid-Cap ETF | Add +33.4% | 0.37% | +0.07 |
| GSPY Gotham Enhanced 500 ETF | Add +37.6% | 0.22% | +0.05 |
| STLD Steel Dynamics Inc. | New | 0.05% | +0.05 |
| COWZ Pacer US Cash Cows 100 ETF | Add +15.4% | 0.49% | +0.05 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.04% | +0.04 |
| ALL Allstate Corp. | New | 0.04% | +0.04 |
| PRU Prudential Financial Inc. | New | 0.03% | +0.03 |
| CTVA Corteva Inc. | New | 0.03% | +0.03 |
| FTV Fortive Corp. | New | 0.03% | +0.03 |
| GPC Genuine Parts Co. | New | 0.03% | +0.03 |
| CI The Cigna Group | New | 0.03% | +0.03 |
| IHI iShares U.S. Medical Devices | New | 0.03% | +0.03 |
| WAT Waters Corp. | New | 0.03% | +0.03 |
| TSCO Tractor Supply Company | New | 0.03% | +0.03 |
| MPC Marathon Petroleum Corp. | New | 0.03% | +0.03 |
| AMAT Applied Materials Inc. | Add +0.1% | 0.31% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +1.5% | 0.98% | +0.02 |
| CAT Caterpillar Inc. | Add +4.9% | 0.11% | +0.01 |
| QGRO American Century US Quality | Add +8.4% | 0.30% | +0.01 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +20.5% | 0.17% | +0.01 |
| TTD Trade Desk Inc./the Class A | Add +17.1% | 0.05% | +0.01 |
| TCHP T Rowe Price Blue Chip Growt | Add +7.9% | 0.14% | +0.01 |
| AMZN Amazon.com Inc. | Add +0.1% | 0.35% | +0.01 |
| AMD Advanced Micro Devices | Add +3.5% | 0.07% | +0.01 |
| IMCB iShares Morningstar Mid-Cap | Add +9.8% | 0.27% | +0.00 |
| DFAT Dimensional US Target Value | Add +14.5% | 0.22% | +0.00 |
| WFC Wells Fargo & Co. | Add +0.2% | 0.09% | +0.00 |
| EMR Emerson Electric Co. | Add +0.1% | 0.05% | −0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +9.1% | 0.09% | −0.00 |
| CRM Salesforce Inc. | Add +1.1% | 0.06% | −0.00 |
| BAC Bank of America Corp. | Add +2.8% | 0.09% | −0.00 |
| FDX FedEx Corp. | Add +0.2% | 0.05% | −0.00 |
| MA Mastercard Inc. Class A | Add +1.9% | 0.08% | −0.00 |
| OKE Oneok Inc. | Add +0.2% | 0.05% | −0.00 |
| GNTX Gentex Corp. | Add +0.2% | 0.05% | −0.00 |
| DISV Dimensional International SM | Add +6.2% | 0.07% | −0.00 |
| DIHP Dimensional International Hi | Add +2.5% | 0.04% | −0.00 |
| LYB Lyondellbasell Indu Class A | Add +0.6% | 0.04% | −0.00 |
| RSP Invesco S&P 500 Equal Weight | Add +0.4% | 0.05% | −0.00 |
| ABT Abbott Laboratories | Add +1.4% | 0.04% | −0.00 |
| COST Costco Wholesale Corp. | Add +1.3% | 0.11% | −0.00 |
| SCHA Schwab US Small-Cap ETF | Add +4.0% | 0.06% | −0.00 |
| ELV Elevance Health Inc. | Add +1.6% | 0.10% | −0.00 |
| ACWX iShares MSCI Acwi Ex US ETF | Add +9.5% | 0.23% | −0.00 |
| WMT Walmart Inc. | Add +0.3% | 0.25% | −0.00 |
| T AT&T Inc. | Add +0.2% | 0.04% | −0.00 |
| CLX Clorox Company | Add +0.0% | 0.06% | −0.01 |
| FE Firstenergy Corp. | Add +0.1% | 0.05% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 307 | $1.0B | LLY, DFAI, VTEB, DFAE, AAPL |
| Q1 2026 | 293 | $870.0M | LLY, DFAI, VTEB, DFAE, AAPL |
| Q4 2025 | 289 | $929.3M | LLY, DFAI, VTEB, DFAE, AAPL |
| Q3 2025 | 285 | $782.8M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q2 2025 | 273 | $732.3M | LLY, DFAI, VTEB, DFAE, MSFT |
| Q1 2025 | 260 | $697.0M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q4 2024 | 266 | $719.4M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q3 2024 | 258 | $708.7M | LLY, DFAI, VTEB, AAPL, DFAE |
| Q2 2024 | 250 | $682.3M | LLY, DFAI, VTEB, AAPL, MSFT |
| Q1 2024 | 252 | $637.4M | LLY, DFAI, VTEB, MSFT, AAPL |