Center for Financial Planning, Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 18, 2024), Center for Financial Planning, Inc. reported 583 stock positions worth $691.7 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 38.0% of the portfolio, followed by iShares Core MSCI Eafe ETF (IEFA, 10.8%) and iShares Core U.S. Aggregate (AGG, 6.9%). Compared with Q1 2024, it opened 24 new positions, sold out of 49, added to 75 and reduced 85. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +4%) and the biggest sale iShares MSCI USA Quality Fac (QUAL, shares −15%).
- Most Recent 13F
- Q2 2026
- Location
- SOUTHFIED, MI
- CIK
- 0001803557
- Portfolio Value
- $691.7M (Q2 2024)
- SEC Filing
- 0001803557-24-000003 ↗ filed Jul 18, 2024
Holdings Value
Holdings 583 stocks · $691.7M
| VOO Vanguard S&P 500 ETF | 37.98% | 525,312 | $262.7M | Add +4.0% |
| IEFA iShares Core MSCI Eafe ETF | 10.76% | 1,024,897 | $74.4M | Add +1.4% |
| AGG iShares Core U.S. Aggregate | 6.93% | 493,975 | $48.0M | Add +15.9% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 6.49% | 245,894 | $44.9M | Add +0.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.59% | 145,668 | $31.8M | Add +3.4% |
| VWO Vanguard Ftse Emerging Marke | 3.39% | 536,079 | $23.5M | Add +1.4% |
| QUAL iShares MSCI USA Quality Fac | 2.45% | 99,055 | $16.9M | Reduce -15.0% |
| MSFT Microsoft Corp. | 1.98% | 30,665 | $13.7M | Reduce -0.6% |
| BRK.A Berkshire Hathaway Inc. Class A | 1.68% | 19 | $11.6M | No change |
| VXUS Vanguard Total Intl Stock | 1.26% | 144,110 | $8.7M | Add +0.6% |
| AAPL Apple Inc. | 0.94% | 30,990 | $6.5M | Add +0.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.80% | 13,600 | $5.5M | Reduce -0.9% |
| AMZN Amazon.com Inc. | 0.70% | 25,200 | $4.9M | Reduce -2.3% |
| GOOG Alphabet Inc. Class C | 0.58% | 21,879 | $4.0M | Reduce -0.7% |
| JPM JPMorgan Chase & Co. | 0.53% | 18,053 | $3.7M | Add +0.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.49% | 6,238 | $3.4M | Reduce -1.5% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.49% | 13,570 | $3.4M | Reduce -2.6% |
| PG The Procter & Gamble Co. | 0.47% | 19,729 | $3.3M | Reduce -0.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.45% | 8,321 | $3.1M | No change |
| RJF Raymond James Financial Inc. | 0.43% | 24,003 | $3.0M | Reduce -0.7% |
| ABBV Abbvie Inc. | 0.37% | 15,045 | $2.6M | Add +0.7% |
| NEE Nextera Energy Inc. | 0.36% | 35,004 | $2.5M | Add +3.0% |
| IJH iShares Core S&P Midcap ETF | 0.34% | 40,153 | $2.3M | Add +0.3% |
| TMO Thermo Fisher Scientific Inc. | 0.33% | 4,108 | $2.3M | No change |
| VGT Vanguard Info Tech ETF | 0.33% | 3,921 | $2.3M | Add +2.1% |
| JNJ Johnson & Johnson | 0.32% | 15,351 | $2.2M | Reduce -0.6% |
| CL Colgate-Palmolive Co. | 0.31% | 22,299 | $2.2M | No change |
| CVX Chevron Corp. | 0.31% | 13,561 | $2.1M | Reduce -1.1% |
| MSI Motorola Solutions Inc. | 0.30% | 5,300 | $2.0M | Add +1.4% |
| CRM Salesforce Inc. | 0.29% | 7,688 | $2.0M | Add +0.1% |
| MCK McKesson Corp. | 0.29% | 3,377 | $2.0M | No change |
| EAGG iShares ESG Aware US Aggrega | 0.28% | 42,130 | $2.0M | Add +4.8% |
| MRK Merck & Co. Inc. | 0.27% | 15,163 | $1.9M | Add +1.3% |
| ABT Abbott Laboratories | 0.27% | 17,844 | $1.9M | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.26% | 6,775 | $1.8M | No change |
| SYK Stryker Corp. | 0.26% | 5,323 | $1.8M | Reduce -0.0% |
| XOM Exxon Mobil Corp. | 0.26% | 15,719 | $1.8M | Add +0.4% |
| HD Home Depot Inc. | 0.26% | 5,203 | $1.8M | Add +1.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.26% | 11,018 | $1.8M | No change |
| PEP Pepsico Inc. | 0.25% | 10,363 | $1.7M | No change |
| AXP American Express Co. | 0.24% | 7,202 | $1.7M | No change |
| KO The Coca-Cola Co. | 0.22% | 24,124 | $1.5M | No change |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.21% | 5,731 | $1.4M | Reduce -0.5% |
| CSCO Cisco Systems Inc. | 0.21% | 29,977 | $1.4M | Reduce -0.5% |
| ETN Eaton Corp. PLC | 0.21% | 4,524 | $1.4M | Add +1.2% |
| AVGO Broadcom Inc. | 0.20% | 880 | $1.4M | Reduce -14.5% |
| GOOGL Alphabet Inc. Class A | 0.20% | 7,674 | $1.4M | Add +4.0% |
| VSS Vanguard Ftse All Wo X-US SC | 0.19% | 11,256 | $1.3M | Add +2.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.18% | 5,096 | $1.2M | No change |
| UNP Union Pacific Corp. | 0.17% | 5,170 | $1.2M | Add +0.9% |
| ITW Illinois Tool Works | 0.17% | 4,885 | $1.2M | No change |
| IJR iShares Core S&P Small-Cap E | 0.17% | 10,771 | $1.1M | Reduce -4.0% |
| PRF Invesco Rafi US 1000 ETF | 0.14% | 25,204 | $957K | Reduce -3.2% |
| SPGI S&P Global Inc. | 0.14% | 2,108 | $940K | No change |
| F Ford Motor Co. filed as FORD MTR CO DEL | 0.14% | 74,956 | $940K | Reduce -0.7% |
| AMT American Tower Corp. | 0.13% | 4,783 | $930K | No change |
| ADC Agree Realty Corp. | 0.13% | 14,834 | $919K | No change |
| VEA Vanguard Ftse Developed ETF | 0.13% | 18,223 | $901K | Reduce -8.6% |
| OMC Omnicom Group | 0.12% | 9,515 | $853K | Reduce -2.0% |
| EMR Emerson Electric Co. | 0.12% | 7,702 | $848K | No change |
| MCD McDonald's Corp. | 0.12% | 3,280 | $836K | No change |
| MMM 3M Co. | 0.12% | 8,171 | $835K | No change |
| GIS General Mills Inc. | 0.12% | 12,690 | $803K | No change |
| DHR Danaher Corp. | 0.11% | 3,151 | $787K | No change |
| IWN iShares Russell 2000 Value E | 0.11% | 4,880 | $743K | No change |
| DFUS Dimensional US Eq MKT ETF | 0.10% | 12,183 | $717K | No change |
| MPC Marathon Petroleum Corp. | 0.10% | 4,078 | $708K | Add +3.4% |
| NVDA Nvidia Corp. | 0.10% | 5,673 | $701K | Add +2.8% |
| PGR Progressive Corp. | 0.10% | 3,364 | $699K | No change |
| CB Chubb Ltd. | 0.10% | 2,733 | $697K | Add +3.2% |
| LLY Eli Lilly & Co. | 0.10% | 761 | $689K | Add +0.8% |
| TT Trane Technologies PLC | 0.10% | 2,086 | $686K | Add +0.3% |
| WMT Walmart Inc. | 0.10% | 10,118 | $685K | Add +3.5% |
| TSLA Tesla Inc. | 0.10% | 3,390 | $671K | No change |
| IWR iShares Russell Mid-Cap ETF | 0.10% | 8,233 | $668K | Reduce -2.4% |
| RBLX Roblox Corp. Class A | 0.10% | 17,722 | $659K | Add +2.3% |
| IWM iShares Russell 2000 ETF | 0.09% | 3,230 | $655K | No change |
| VZ Verizon Communications Inc. | 0.09% | 15,580 | $643K | Reduce -3.5% |
| IJS iShares S&P Small-Cap 600 Va | 0.09% | 6,572 | $639K | No change |
| VDE Vanguard Energy ETF | 0.09% | 4,946 | $631K | Add +0.8% |
| PM Philip Morris International | 0.08% | 5,528 | $560K | No change |
| DOV Dover Corp. | 0.08% | 3,074 | $555K | No change |
| DTE DTE Energy Company | 0.08% | 4,947 | $549K | Reduce -0.5% |
| NXPI NXP Semiconductors NV | 0.08% | 1,977 | $532K | Add +0.4% |
| APD Air Products & Chemicals Inc. | 0.08% | 2,059 | $531K | Add +2.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.08% | 3,061 | $529K | Reduce -4.2% |
| DFUV Dimensional US Marketwide Va | 0.07% | 13,216 | $519K | No change |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.07% | 10,048 | $504K | Reduce -7.1% |
| META Meta Platforms Inc. Class A | 0.07% | 988 | $498K | Add +0.5% |
| SCHV Schwab US Large-Cap Value | 0.07% | 6,511 | $482K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.07% | 1,002 | $480K | Reduce -3.4% |
| IVV iShares Core S&P 500 ETF | 0.07% | 866 | $474K | Reduce -15.6% |
| AMD Advanced Micro Devices | 0.07% | 2,903 | $471K | No change |
| PFE Pfizer Inc. | 0.07% | 16,730 | $468K | Reduce -2.9% |
| MDT Medtronic PLC | 0.06% | 5,587 | $440K | Add +4.1% |
| UPS United Parcel Service Class B | 0.06% | 3,122 | $427K | No change |
| UNH Unitedhealth Group Inc. | 0.06% | 819 | $417K | Add +0.4% |
| CMCSA Comcast Corp. Class A | 0.06% | 10,560 | $414K | Add +3.1% |
| EFV iShares MSCI Eafe Value ETF | 0.06% | 7,611 | $404K | Reduce -3.5% |
| IWF iShares Russell 1000 Growth | 0.06% | 1,098 | $400K | Reduce -3.8% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 5 | $6K | No change |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 5 | $6K | No change |
Total filed on the 13F, all lines: $691.7M.
Portfolio Sells Q1 2024 → Q2 2024
| QUAL iShares MSCI USA Quality Fac | Reduce -15.0% | 2.45% | −0.42 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.9% | 0.80% | −0.06 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -2.6% | 0.49% | −0.05 |
| JNJ Johnson & Johnson | Reduce -0.6% | 0.32% | −0.04 |
| PPL PPL Corp. | Reduce -78.1% | 0.01% | −0.04 |
| RJF Raymond James Financial Inc. | Reduce -0.7% | 0.43% | −0.04 |
| EGP Eastgroup Properties Inc. | Reduce -77.8% | 0.01% | −0.03 |
| SYK Stryker Corp. | Reduce -0.0% | 0.26% | −0.02 |
| VEA Vanguard Ftse Developed ETF | Reduce -8.6% | 0.13% | −0.02 |
| IJR iShares Core S&P Small-Cap E | Reduce -4.0% | 0.17% | −0.02 |
| EOG EOG Resources Inc. | Reduce -99.3% | 0.00% | −0.02 |
| CSCO Cisco Systems Inc. | Reduce -0.5% | 0.21% | −0.02 |
| OMC Omnicom Group | Reduce -2.0% | 0.12% | −0.02 |
| CVX Chevron Corp. | Reduce -1.1% | 0.31% | −0.02 |
| IBM Intl Business Machines Corp. | Reduce -4.2% | 0.08% | −0.01 |
| F Ford Motor Co. | Reduce -0.7% | 0.14% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -15.6% | 0.07% | −0.01 |
| MPB Mid Penn Bancorp Inc. | Sold out | 0.00% | −0.01 |
| PRF Invesco Rafi US 1000 ETF | Reduce -3.2% | 0.14% | −0.01 |
| BX Blackstone Inc. | Reduce -43.5% | 0.01% | −0.01 |
| BA The Boeing Co. | Reduce -23.2% | 0.02% | −0.01 |
| UAL United Airlines Holdings Inc. | Sold out | 0.00% | −0.01 |
| IWR iShares Russell Mid-Cap ETF | Reduce -2.4% | 0.10% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -0.2% | 0.47% | −0.01 |
| USB US Bancorp | Reduce -0.7% | 0.05% | −0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -7.1% | 0.07% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -3.5% | 0.09% | −0.01 |
| CVS CVS Health Corp. | Reduce -8.3% | 0.02% | −0.01 |
| HBAN Huntington Bancshares Inc. | Reduce -5.6% | 0.05% | −0.01 |
| EFV iShares MSCI Eafe Value ETF | Reduce -3.5% | 0.06% | −0.01 |
| O Realty Income Corp. | Reduce -50.5% | 0.00% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.5% | 0.49% | −0.00 |
| BMY Bristol-Myers Squibb Co. | Reduce -2.8% | 0.01% | −0.00 |
| DTE DTE Energy Company | Reduce -0.5% | 0.08% | −0.00 |
| PFE Pfizer Inc. | Reduce -2.9% | 0.07% | −0.00 |
| INTC Intel Corp. | Reduce -6.5% | 0.01% | −0.00 |
| HUBB Hubbell Inc. | Sold out | 0.00% | −0.00 |
| EFA iShares MSCI Eafe ETF | Reduce -0.1% | 0.06% | −0.00 |
| CSX CSX Corp. | Reduce -39.7% | 0.00% | −0.00 |
| D Dominion Energy Inc. | Reduce -36.9% | 0.00% | −0.00 |
| HSY The Hershey Co. | Reduce -22.8% | 0.01% | −0.00 |
| VGIT Vanguard Intermediate-Term T | Sold out | 0.00% | −0.00 |
| VYM Vanguard High DVD Yield ETF | Reduce -3.3% | 0.03% | −0.00 |
| CLX Clorox Company | Reduce -17.8% | 0.01% | −0.00 |
| SDY SS SPDR S&P Dividend ETF | Reduce -1.4% | 0.03% | −0.00 |
| VNQ Vanguard Real Estate ETF | Reduce -0.6% | 0.03% | −0.00 |
| GPC Genuine Parts Co. | Sold out | 0.00% | −0.00 |
| MS Morgan Stanley | Reduce -52.1% | 0.00% | −0.00 |
| USRT iShares Core US REIT ETF | Reduce -11.4% | 0.01% | −0.00 |
| SWAV Shockwave Medical Inc. | Sold out | 0.00% | −0.00 |
Portfolio Buys Q1 2024 → Q2 2024
| VOO Vanguard S&P 500 ETF | Add +4.0% | 37.98% | +1.68 |
| AGG iShares Core U.S. Aggregate | Add +15.9% | 6.93% | +0.69 |
| AAPL Apple Inc. | Add +0.2% | 0.94% | +0.15 |
| VWO Vanguard Ftse Emerging Marke | Add +1.4% | 3.39% | +0.09 |
| PEG Public Service Enterprise GP | Add +1610.9% | 0.04% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +4.0% | 0.20% | +0.04 |
| NEE Nextera Energy Inc. | Add +3.0% | 0.36% | +0.03 |
| AOR iShares Core 60/40 Balanced | New | 0.03% | +0.03 |
| NVDA Nvidia Corp. | Add +2.8% | 0.10% | +0.03 |
| VGT Vanguard Info Tech ETF | Add +2.1% | 0.33% | +0.03 |
| MSI Motorola Solutions Inc. | Add +1.4% | 0.30% | +0.02 |
| NFLX Netflix Inc. | Add +35.6% | 0.04% | +0.01 |
| LLY Eli Lilly & Co. | Add +0.8% | 0.10% | +0.01 |
| WMT Walmart Inc. | Add +3.5% | 0.10% | +0.01 |
| VIG Vanguard Dividend Apprec ETF | Add +115.4% | 0.02% | +0.01 |
| HEI Heico Corp. | New | 0.01% | +0.01 |
| SGOL Abrdn Physical Gold Shares | New | 0.01% | +0.01 |
| TT Trane Technologies PLC | Add +0.3% | 0.10% | +0.01 |
| APD Air Products & Chemicals Inc. | Add +2.3% | 0.08% | +0.00 |
| NXPI NXP Semiconductors NV | Add +0.4% | 0.08% | +0.00 |
| PSA Public Storage | Add +15.7% | 0.03% | +0.00 |
| TJX TJX Companies Inc. | Add +0.3% | 0.05% | +0.00 |
| CMG Chipotle Mexican Grill Inc. | New | 0.00% | +0.00 |
| RMAX Re/Max Holdings Inc. Class A | New | 0.00% | +0.00 |
| FRDM Freedom 100 Emeging MRKT ETF | New | 0.00% | +0.00 |
| ENPH Enphase Energy Inc. | Add +2316.7% | 0.00% | +0.00 |
| LUNA Luna Innovations Inc. | New | 0.00% | +0.00 |
| BSX Boston Scientific Corp. | New | 0.00% | +0.00 |
| LHX L3HARRIS Technologies Inc. | Add +1.0% | 0.05% | +0.00 |
| JCI Johnson Controls Internation | Add +5.7% | 0.03% | +0.00 |
| ADBE Adobe Inc. | Add +11.0% | 0.01% | +0.00 |
| EAGG iShares ESG Aware US Aggrega | Add +4.8% | 0.28% | +0.00 |
| LPLA LPL Financial Holdings Inc. | New | 0.00% | +0.00 |
| JOBY Joby Aviation Inc. | New | 0.00% | +0.00 |
| META Meta Platforms Inc. Class A | Add +0.5% | 0.07% | +0.00 |
| CMS CMS Energy Corp. | Add +244.4% | 0.00% | +0.00 |
| OPEN Opendoor Technologies Inc. | New | 0.00% | +0.00 |
| PTLO Portillo's Inc. Class A | New | 0.00% | +0.00 |
| FSLR First Solar Inc. | New | 0.00% | +0.00 |
| STWD Starwood Property Trust Inc. | Add +24.8% | 0.00% | +0.00 |
| SYF Synchrony Financial | Add +0.1% | 0.01% | +0.00 |
| HGTY Hagerty Inc. Class A | Add +0.2% | 0.00% | +0.00 |
| DJT Trump Media & Technology Gro | Add +125.0% | 0.00% | +0.00 |
| KEYS Keysight Technologies Inc. | Add +24.1% | 0.00% | +0.00 |
| RENT Rent the Runway Inc. Class A | New | 0.00% | +0.00 |
| AQN Algonquin Power & Utilities | New | 0.00% | 0.00 |
| BBY Best Buy Co. Inc. | Add +0.7% | 0.04% | 0.00 |
| BB Blackberry Ltd. | New | 0.00% | 0.00 |
| BHF Brighthouse Financial Inc. | New | 0.00% | 0.00 |
| BEPC Brookfield Renewable Cor-A | Add +15.8% | 0.00% | 0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 660 | $1.1B | VOO, AGG, SPDW, VB, VO |
| Q1 2026 | 652 | $958.0M | VOO, AGG, SPDW, VB, VO |
| Q4 2025 | 697 | $961.1M | VOO, AGG, IEFA, VB, VO |
| Q3 2025 | 658 | $935.6M | VOO, AGG, IEFA, VB, VO |
| Q2 2025 | 645 | $871.9M | VOO, AGG, IEFA, VB, VO |
| Q1 2025 | 698 | $782.6M | VOO, AGG, IEFA, VBR, VB |
| Q4 2024 | 673 | $749.3M | VOO, IEFA, AGG, VBR, VB |
| Q3 2024 | 578 | $737.0M | VOO, IEFA, AGG, VBR, VB |
| Q2 2024 | 583 | $691.7M | VOO, IEFA, AGG, VBR, VB |
| Q1 2024 | 606 | $669.0M | VOO, IEFA, VBR, AGG, VB |