Center for Financial Planning, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 16, 2024), Center for Financial Planning, Inc. reported 578 stock positions worth $737.0 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 37.7% of the portfolio, followed by iShares Core MSCI Eafe ETF (IEFA, 11.0%) and iShares Core U.S. Aggregate (AGG, 7.3%). Compared with Q2 2024, it opened 31 new positions, sold out of 36, added to 65 and reduced 104. The biggest buy was iShares Core U.S. Aggregate (AGG, shares +8%) and the biggest sale Microsoft (MSFT, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- SOUTHFIED, MI
- CIK
- 0001803557
- Portfolio Value
- $737.0M (Q3 2024)
- SEC Filing
- 0001803557-24-000005 ↗ filed Oct 16, 2024
Holdings Value
Holdings 578 stocks · $737.0M
| VOO Vanguard S&P 500 ETF | 37.68% | 526,285 | $277.7M | Add +0.2% |
| IEFA iShares Core MSCI Eafe ETF | 10.99% | 1,037,352 | $81.0M | Add +1.2% |
| AGG iShares Core U.S. Aggregate | 7.34% | 534,356 | $54.1M | Add +8.2% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 6.76% | 247,971 | $49.8M | Add +0.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.78% | 148,490 | $35.2M | Add +1.9% |
| VWO Vanguard Ftse Emerging Marke | 3.50% | 539,007 | $25.8M | Add +0.6% |
| QUAL iShares MSCI USA Quality Fac | 2.39% | 98,322 | $17.6M | Reduce -0.7% |
| BRK.A Berkshire Hathaway Inc. Class A | 1.78% | 19 | $13.1M | No change |
| MSFT Microsoft Corp. | 1.73% | 29,697 | $12.8M | Reduce -3.2% |
| VXUS Vanguard Total Intl Stock | 1.23% | 139,588 | $9.0M | Reduce -3.1% |
| AAPL Apple Inc. | 0.92% | 29,073 | $6.8M | Reduce -6.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.83% | 13,228 | $6.1M | Reduce -2.7% |
| AMZN Amazon.com Inc. | 0.60% | 23,576 | $4.4M | Reduce -6.4% |
| JPM JPMorgan Chase & Co. | 0.50% | 17,411 | $3.7M | Reduce -3.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.48% | 13,322 | $3.6M | Reduce -1.8% |
| GOOG Alphabet Inc. Class C | 0.46% | 20,416 | $3.4M | Reduce -6.7% |
| PG The Procter & Gamble Co. | 0.46% | 19,474 | $3.4M | Reduce -1.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.43% | 8,321 | $3.2M | No change |
| ABBV Abbvie Inc. | 0.40% | 14,742 | $2.9M | Reduce -2.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.39% | 5,053 | $2.9M | Reduce -19.0% |
| NEE Nextera Energy Inc. | 0.39% | 34,214 | $2.9M | Reduce -2.3% |
| RJF Raymond James Financial Inc. | 0.39% | 23,346 | $2.9M | Reduce -2.7% |
| IJH iShares Core S&P Midcap ETF | 0.34% | 40,486 | $2.5M | Add +0.8% |
| TMO Thermo Fisher Scientific Inc. | 0.33% | 3,967 | $2.5M | Reduce -3.4% |
| JNJ Johnson & Johnson | 0.33% | 15,063 | $2.4M | Reduce -1.9% |
| VGT Vanguard Info Tech ETF | 0.32% | 3,977 | $2.3M | Add +1.4% |
| MSI Motorola Solutions Inc. | 0.31% | 5,030 | $2.3M | Reduce -5.1% |
| CL Colgate-Palmolive Co. | 0.30% | 21,512 | $2.2M | Reduce -3.5% |
| PEP Pepsico Inc. | 0.29% | 12,656 | $2.2M | Add +22.1% |
| EAGG iShares ESG Aware US Aggrega | 0.28% | 42,538 | $2.1M | Add +1.0% |
| CRM Salesforce Inc. | 0.27% | 7,350 | $2.0M | Reduce -4.4% |
| ABT Abbott Laboratories | 0.26% | 17,013 | $1.9M | Reduce -4.7% |
| CVX Chevron Corp. | 0.26% | 12,954 | $1.9M | Reduce -4.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.25% | 6,624 | $1.9M | Reduce -2.2% |
| HD Home Depot Inc. | 0.25% | 4,629 | $1.9M | Reduce -11.0% |
| AXP American Express Co. | 0.25% | 6,760 | $1.8M | Reduce -6.1% |
| SYK Stryker Corp. | 0.25% | 5,048 | $1.8M | Reduce -5.2% |
| XOM Exxon Mobil Corp. | 0.24% | 14,884 | $1.7M | Reduce -5.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.23% | 9,916 | $1.7M | Reduce -10.0% |
| MRK Merck & Co. Inc. | 0.23% | 14,680 | $1.7M | Reduce -3.2% |
| KO The Coca-Cola Co. | 0.23% | 23,197 | $1.7M | Reduce -3.8% |
| MCK McKesson Corp. | 0.22% | 3,248 | $1.6M | Reduce -3.8% |
| MCD McDonald's Corp. | 0.22% | 5,221 | $1.6M | Add +59.2% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.20% | 5,733 | $1.5M | Add +0.0% |
| AVGO Broadcom Inc. | 0.20% | 8,499 | $1.5M | Reduce -3.4% |
| ETN Eaton Corp. PLC | 0.19% | 4,313 | $1.4M | Reduce -4.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.18% | 5,096 | $1.3M | No change |
| VSS Vanguard Ftse All Wo X-US SC | 0.18% | 10,358 | $1.3M | Reduce -8.0% |
| GOOGL Alphabet Inc. Class A | 0.17% | 7,741 | $1.3M | Add +0.9% |
| IJR iShares Core S&P Small-Cap E | 0.17% | 10,809 | $1.3M | Add +0.3% |
| UNP Union Pacific Corp. | 0.16% | 4,717 | $1.2M | Reduce -8.8% |
| ITW Illinois Tool Works | 0.15% | 4,346 | $1.1M | Reduce -11.0% |
| SPGI S&P Global Inc. | 0.15% | 2,108 | $1.1M | No change |
| MMM 3M Co. | 0.14% | 7,462 | $1.0M | Reduce -8.7% |
| AMT American Tower Corp. | 0.14% | 4,314 | $1.0M | Reduce -9.8% |
| VEA Vanguard Ftse Developed ETF | 0.13% | 18,192 | $961K | Reduce -0.2% |
| OMC Omnicom Group | 0.13% | 9,220 | $953K | Reduce -3.1% |
| TSLA Tesla Inc. | 0.12% | 3,392 | $887K | Add +0.1% |
| PRF Invesco Rafi US 1000 ETF | 0.11% | 20,798 | $845K | Reduce -17.5% |
| GIS General Mills Inc. | 0.11% | 11,170 | $825K | Reduce -12.0% |
| WMT Walmart Inc. | 0.11% | 10,134 | $818K | Add +0.2% |
| TT Trane Technologies PLC | 0.11% | 2,086 | $811K | No change |
| PGR Progressive Corp. | 0.11% | 3,171 | $805K | Reduce -5.7% |
| IWN iShares Russell 2000 Value E | 0.11% | 4,760 | $794K | Reduce -2.5% |
| F Ford Motor Co. filed as FORD MTR CO | 0.11% | 73,740 | $779K | Reduce -1.6% |
| ADC Agree Realty Corp. | 0.10% | 10,237 | $771K | Reduce -31.0% |
| DHR Danaher Corp. | 0.10% | 2,763 | $768K | Reduce -12.3% |
| DFUS Dimensional US Eq MKT ETF | 0.10% | 12,183 | $758K | No change |
| EMR Emerson Electric Co. | 0.10% | 6,763 | $740K | Reduce -12.2% |
| IWR iShares Russell Mid-Cap ETF | 0.10% | 8,244 | $727K | Add +0.1% |
| IWM iShares Russell 2000 ETF | 0.10% | 3,230 | $713K | No change |
| NVDA Nvidia Corp. | 0.10% | 5,827 | $708K | Add +2.7% |
| IJS iShares S&P Small-Cap 600 Va | 0.10% | 6,572 | $708K | No change |
| DTE DTE Energy Company | 0.09% | 5,329 | $684K | Add +7.7% |
| LLY Eli Lilly & Co. | 0.09% | 772 | $684K | Add +1.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.09% | 3,061 | $677K | No change |
| PM Philip Morris International | 0.09% | 5,528 | $671K | No change |
| MPC Marathon Petroleum Corp. | 0.09% | 4,068 | $663K | Reduce -0.3% |
| UNH Unitedhealth Group Inc. | 0.09% | 1,113 | $651K | Add +35.9% |
| VDE Vanguard Energy ETF | 0.08% | 5,107 | $625K | Add +3.3% |
| CSCO Cisco Systems Inc. | 0.08% | 11,476 | $611K | Reduce -61.7% |
| RBLX Roblox Corp. Class A | 0.08% | 13,645 | $604K | Reduce -23.0% |
| META Meta Platforms Inc. Class A | 0.08% | 1,038 | $594K | Add +5.1% |
| DOV Dover Corp. | 0.08% | 3,074 | $589K | No change |
| DFUV Dimensional US Marketwide Va | 0.07% | 13,216 | $551K | No change |
| SCHV Schwab US Large-Cap Value | 0.07% | 6,511 | $523K | No change |
| APD Air Products & Chemicals Inc. | 0.07% | 1,736 | $517K | Reduce -15.7% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.07% | 10,048 | $514K | No change |
| CB Chubb Ltd. | 0.07% | 1,738 | $501K | Reduce -36.4% |
| AMD Advanced Micro Devices | 0.07% | 3,049 | $500K | Add +5.0% |
| IVV iShares Core S&P 500 ETF | 0.07% | 866 | $500K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.07% | 1,002 | $489K | No change |
| MDT Medtronic PLC | 0.06% | 5,308 | $478K | Reduce -5.0% |
| NXPI NXP Semiconductors NV | 0.06% | 1,977 | $475K | No change |
| PFE Pfizer Inc. | 0.06% | 16,100 | $466K | Reduce -3.8% |
| VZ Verizon Communications Inc. | 0.06% | 10,209 | $458K | Reduce -34.5% |
| EFV iShares MSCI Eafe Value ETF | 0.06% | 7,611 | $438K | No change |
| CMCSA Comcast Corp. Class A | 0.06% | 10,427 | $436K | Reduce -1.3% |
| CME Cme Group Inc. | 0.06% | 1,956 | $432K | No change |
| EFA iShares MSCI Eafe ETF | 0.06% | 5,103 | $427K | No change |
Other holdings (2): bonds, preferreds, convertibles and warrants · $13K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 5 | $6K | No change |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 5 | $6K | No change |
Total filed on the 13F, all lines: $737.0M.
Portfolio Sells Q2 2024 → Q3 2024
| MSFT Microsoft Corp. | Reduce -3.2% | 1.73% | −0.25 |
| CSCO Cisco Systems Inc. | Reduce -61.7% | 0.08% | −0.12 |
| GOOG Alphabet Inc. Class C | Reduce -6.7% | 0.46% | −0.12 |
| AMZN Amazon.com Inc. | Reduce -6.4% | 0.60% | −0.11 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -19.0% | 0.39% | −0.10 |
| MCK McKesson Corp. | Reduce -3.8% | 0.22% | −0.07 |
| QUAL iShares MSCI USA Quality Fac | Reduce -0.7% | 2.39% | −0.05 |
| CVX Chevron Corp. | Reduce -4.5% | 0.26% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -3.2% | 0.23% | −0.05 |
| RJF Raymond James Financial Inc. | Reduce -2.7% | 0.39% | −0.04 |
| CACC Credit Acceptance Corp. | Reduce -74.6% | 0.01% | −0.04 |
| CB Chubb Ltd. | Reduce -36.4% | 0.07% | −0.03 |
| VZ Verizon Communications Inc. | Reduce -34.5% | 0.06% | −0.03 |
| F Ford Motor Co. | Reduce -1.6% | 0.11% | −0.03 |
| VXUS Vanguard Total Intl Stock | Reduce -3.1% | 1.23% | −0.03 |
| JPM JPMorgan Chase & Co. | Reduce -3.6% | 0.50% | −0.03 |
| ADC Agree Realty Corp. | Reduce -31.0% | 0.10% | −0.03 |
| XOM Exxon Mobil Corp. | Reduce -5.3% | 0.24% | −0.02 |
| AAPL Apple Inc. | Reduce -6.2% | 0.92% | −0.02 |
| PRF Invesco Rafi US 1000 ETF | Reduce -17.5% | 0.11% | −0.02 |
| EMR Emerson Electric Co. | Reduce -12.2% | 0.10% | −0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -10.0% | 0.23% | −0.02 |
| WPP WPP PLC-Sponsored ADR | Reduce -37.4% | 0.03% | −0.02 |
| SYK Stryker Corp. | Reduce -5.2% | 0.25% | −0.01 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -8.0% | 0.18% | −0.01 |
| RBLX Roblox Corp. Class A | Reduce -23.0% | 0.08% | −0.01 |
| DVN Devon Energy Corp. | Reduce -1.5% | 0.04% | −0.01 |
| ITW Illinois Tool Works | Reduce -11.0% | 0.15% | −0.01 |
| CRM Salesforce Inc. | Reduce -4.4% | 0.27% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -1.3% | 0.46% | −0.01 |
| TJX TJX Companies Inc. | Reduce -23.7% | 0.04% | −0.01 |
| BA The Boeing Co. | Reduce -42.0% | 0.01% | −0.01 |
| MPC Marathon Petroleum Corp. | Reduce -0.3% | 0.09% | −0.01 |
| UNP Union Pacific Corp. | Reduce -8.8% | 0.16% | −0.01 |
| ETN Eaton Corp. PLC | Reduce -4.7% | 0.19% | −0.01 |
| WRK Westrock Co. | Sold out | 0.00% | −0.01 |
| CL Colgate-Palmolive Co. | Reduce -3.5% | 0.30% | −0.01 |
| DHR Danaher Corp. | Reduce -12.3% | 0.10% | −0.01 |
| SOLV Solventum Corp. | Reduce -65.8% | 0.01% | −0.01 |
| ROK Rockwell Automation Inc. | Reduce -14.3% | 0.03% | −0.01 |
| KRP Kimbell Royalty Partners LP | Sold out | 0.00% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -41.7% | 0.01% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -2.2% | 0.25% | −0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -1.8% | 0.48% | −0.01 |
| HSY The Hershey Co. | Sold out | 0.00% | −0.01 |
| APD Air Products & Chemicals Inc. | Reduce -15.7% | 0.07% | −0.01 |
| BLV Vanguard Long-Term Bond ETF | Sold out | 0.00% | −0.01 |
| DELL Dell Technologies -C | Reduce -51.6% | 0.00% | −0.01 |
| AON Aon PLC Class A | Reduce -23.4% | 0.03% | −0.01 |
| AVGO Broadcom Inc. | Reduce -3.4% | 0.20% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| AGG iShares Core U.S. Aggregate | Add +8.2% | 7.34% | +0.41 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +0.8% | 6.76% | +0.27 |
| IEFA iShares Core MSCI Eafe ETF | Add +1.2% | 10.99% | +0.22 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +1.9% | 4.78% | +0.19 |
| VWO Vanguard Ftse Emerging Marke | Add +0.6% | 3.50% | +0.11 |
| MCD McDonald's Corp. | Add +59.2% | 0.22% | +0.09 |
| PEP Pepsico Inc. | Add +22.1% | 0.29% | +0.04 |
| ADI Analog Devices Inc. | New | 0.04% | +0.04 |
| FIS Fidelity National Info Serv | Add +2377.4% | 0.04% | +0.04 |
| CMG Chipotle Mexican Grill Inc. | Add +1971.2% | 0.04% | +0.04 |
| YUM Yum! Brands Inc. | Add +2715.6% | 0.03% | +0.03 |
| UNH Unitedhealth Group Inc. | Add +35.9% | 0.09% | +0.03 |
| TSLA Tesla Inc. | Add +0.1% | 0.12% | +0.02 |
| DTE DTE Energy Company | Add +7.7% | 0.09% | +0.01 |
| LUV Southwest Airlines Co. | Add +247.0% | 0.02% | +0.01 |
| WMT Walmart Inc. | Add +0.2% | 0.11% | +0.01 |
| YUMC Yum China Holdings Inc. | Add +1151.4% | 0.01% | +0.01 |
| ASAN Asana Inc. Class A | New | 0.01% | +0.01 |
| FVD First Trust Value Line DVD | New | 0.01% | +0.01 |
| META Meta Platforms Inc. Class A | Add +5.1% | 0.08% | +0.01 |
| KR Kroger Co. | Add +1026.0% | 0.01% | +0.01 |
| RDDT Reddit Inc. Class A | New | 0.01% | +0.01 |
| DD Dupont DE Nemours Inc. | Add +109.0% | 0.01% | +0.01 |
| PEG Public Service Enterprise GP | Add +1.8% | 0.05% | +0.01 |
| BBY Best Buy Co. Inc. | Add +0.6% | 0.05% | +0.01 |
| DJT Trump Media & Technology Gro | Add +1587.3% | 0.01% | +0.01 |
| IJR iShares Core S&P Small-Cap E | Add +0.3% | 0.17% | +0.01 |
| SW Smurfit Westrock PLC | New | 0.01% | +0.01 |
| CTVA Corteva Inc. | Add +161.6% | 0.01% | +0.00 |
| ALL Allstate Corp. | Add +0.1% | 0.04% | +0.00 |
| T AT&T Inc. | Add +1.4% | 0.05% | +0.00 |
| DOW Dow Inc. | Add +62.7% | 0.01% | +0.00 |
| AMAT Applied Materials Inc. | Add +90.0% | 0.01% | +0.00 |
| PYPL PayPal Holdings Inc. | Add +19.1% | 0.01% | +0.00 |
| JCI Johnson Controls Internation | Add +0.4% | 0.04% | +0.00 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.00% | +0.00 |
| IJH iShares Core S&P Midcap ETF | Add +0.8% | 0.34% | +0.00 |
| DTM DT Midstream Inc. | Add +8.8% | 0.02% | +0.00 |
| IWR iShares Russell Mid-Cap ETF | Add +0.1% | 0.10% | +0.00 |
| AWAY Amplify Travel Tech ETF | New | 0.00% | +0.00 |
| AHR American Healthcare REIT Inc. | New | 0.00% | +0.00 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +0.4% | 0.03% | +0.00 |
| VCSH Vanguard S/T Corp. Bond ETF | New | 0.00% | +0.00 |
| LOW Lowe's Cos Inc. | Add +29.0% | 0.00% | +0.00 |
| VRT Vertiv Holdings Co. Class A | New | 0.00% | +0.00 |
| URA Global X Uranium ETF | New | 0.00% | +0.00 |
| RITM Rithm Capital Corp. | New | 0.00% | +0.00 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +70.0% | 0.00% | +0.00 |
| TGT Target Corp. | Add +6.9% | 0.01% | +0.00 |
| GILD Gilead Sciences Inc. | Add +38.0% | 0.00% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 660 | $1.1B | VOO, AGG, SPDW, VB, VO |
| Q1 2026 | 652 | $958.0M | VOO, AGG, SPDW, VB, VO |
| Q4 2025 | 697 | $961.1M | VOO, AGG, IEFA, VB, VO |
| Q3 2025 | 658 | $935.6M | VOO, AGG, IEFA, VB, VO |
| Q2 2025 | 645 | $871.9M | VOO, AGG, IEFA, VB, VO |
| Q1 2025 | 698 | $782.6M | VOO, AGG, IEFA, VBR, VB |
| Q4 2024 | 673 | $749.3M | VOO, IEFA, AGG, VBR, VB |
| Q3 2024 | 578 | $737.0M | VOO, IEFA, AGG, VBR, VB |
| Q2 2024 | 583 | $691.7M | VOO, IEFA, AGG, VBR, VB |
| Q1 2024 | 606 | $669.0M | VOO, IEFA, VBR, AGG, VB |