Center for Financial Planning, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 4, 2025), Center for Financial Planning, Inc. reported 645 stock positions worth $871.9 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 34.8% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 11.0%) and iShares Core MSCI Eafe ETF (IEFA, 10.5%). Compared with Q1 2025, it opened 24 new positions, sold out of 77, added to 110 and reduced 88. The biggest buy was Vngrd Mrngstr MD-Cap ETF-Usd (VO, shares +1169%) and the biggest sale Vngrd Mrngst SL-CP Val ETF-U (VBR, shares −76%).
- Most Recent 13F
- Q2 2026
- Location
- SOUTHFIED, MI
- CIK
- 0001803557
- Portfolio Value
- $871.9M (Q2 2025)
- SEC Filing
- 0001803557-25-000003 ↗ filed Aug 4, 2025
Holdings Value
Holdings 645 stocks · $871.9M
| VOO Vanguard S&P 500 ETF | 34.82% | 534,508 | $303.6M | Add +0.7% |
| AGG iShares Core U.S. Aggregate | 10.97% | 964,448 | $95.7M | Add +1.1% |
| IEFA iShares Core MSCI Eafe ETF | 10.52% | 1,099,176 | $91.8M | Add +0.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 7.13% | 262,478 | $62.2M | Add +69.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 4.57% | 142,232 | $39.8M | Add +1168.6% |
| VWO Vanguard Ftse Emerging Marke | 3.20% | 564,719 | $27.9M | Add +0.6% |
| QUAL iShares MSCI USA Quality Fac | 1.99% | 95,081 | $17.4M | Reduce -0.7% |
| BRK.A Berkshire Hathaway Inc. Class A | 1.59% | 19 | $13.8M | No change |
| MSFT Microsoft Corp. | 1.36% | 23,852 | $11.9M | Add +0.5% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 1.31% | 58,544 | $11.4M | Reduce -76.0% |
| VXUS Vanguard Total Intl Stock | 1.08% | 136,574 | $9.4M | Reduce -1.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.78% | 14,041 | $6.8M | Add +0.5% |
| AAPL Apple Inc. | 0.66% | 28,070 | $5.8M | Add +1.5% |
| AMZN Amazon.com Inc. | 0.61% | 24,389 | $5.4M | Add +0.6% |
| JPM JPMorgan Chase & Co. | 0.57% | 17,011 | $4.9M | Reduce -1.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.45% | 8,850 | $3.9M | No change |
| GOOG Alphabet Inc. Class C | 0.40% | 19,592 | $3.5M | Add +1.9% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.37% | 11,735 | $3.2M | Reduce -9.2% |
| LMBS First Trust Low Duration Opp | 0.37% | 65,000 | $3.2M | Reduce -23.9% |
| ABBV Abbvie Inc. | 0.36% | 17,025 | $3.2M | Add +15.5% |
| IJH iShares Core S&P Midcap ETF | 0.36% | 50,368 | $3.1M | Add +2.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.35% | 4,980 | $3.1M | Add +0.7% |
| RJF Raymond James Financial Inc. | 0.34% | 19,531 | $3.0M | No change |
| PG The Procter & Gamble Co. | 0.34% | 18,694 | $3.0M | Reduce -0.5% |
| FSIG FT Ltd. Duration Inv Grade | 0.33% | 151,850 | $2.9M | Add +12.5% |
| AVGO Broadcom Inc. | 0.30% | 9,562 | $2.6M | Add +5.3% |
| VGT Vanguard Info Tech ETF | 0.30% | 3,909 | $2.6M | No change |
| NEE Nextera Energy Inc. | 0.28% | 34,928 | $2.4M | Reduce -0.2% |
| MCK McKesson Corp. | 0.28% | 3,277 | $2.4M | Add +0.9% |
| ABT Abbott Laboratories | 0.27% | 17,013 | $2.3M | No change |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.27% | 72,732 | $2.3M | Add +1.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.26% | 7,582 | $2.3M | Reduce -0.5% |
| EAGG iShares ESG Aware US Aggrega | 0.26% | 47,399 | $2.3M | Add +1.8% |
| JNJ Johnson & Johnson | 0.26% | 14,702 | $2.2M | Reduce -0.1% |
| MSI Motorola Solutions Inc. | 0.25% | 5,197 | $2.2M | Add +0.8% |
| AXP American Express Co. | 0.24% | 6,664 | $2.1M | No change |
| VSS Vanguard Ftse All Wo X-US SC | 0.23% | 14,999 | $2.0M | Add +37.3% |
| CRM Salesforce Inc. | 0.23% | 7,362 | $2.0M | No change |
| SYK Stryker Corp. | 0.23% | 5,050 | $2.0M | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.23% | 11,207 | $2.0M | Reduce -0.1% |
| CL Colgate-Palmolive Co. | 0.23% | 21,612 | $2.0M | No change |
| CVX Chevron Corp. | 0.21% | 12,642 | $1.8M | Reduce -1.6% |
| HD Home Depot Inc. | 0.20% | 4,855 | $1.8M | Add +0.5% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.19% | 5,741 | $1.6M | No change |
| KO The Coca-Cola Co. | 0.18% | 22,787 | $1.6M | Add +0.4% |
| PEP Pepsico Inc. | 0.18% | 12,203 | $1.6M | No change |
| TMO Thermo Fisher Scientific Inc. | 0.18% | 3,967 | $1.6M | Reduce -0.3% |
| XOM Exxon Mobil Corp. | 0.18% | 14,438 | $1.6M | Reduce -1.4% |
| IJR iShares Core S&P Small-Cap E | 0.17% | 13,816 | $1.5M | Reduce -3.0% |
| ETN Eaton Corp. PLC | 0.17% | 4,115 | $1.5M | Add +2.5% |
| MCD McDonald's Corp. | 0.17% | 4,968 | $1.5M | Reduce -2.4% |
| IVV iShares Core S&P 500 ETF | 0.16% | 2,188 | $1.4M | Reduce -0.9% |
| NVDA Nvidia Corp. | 0.15% | 8,429 | $1.3M | Add +4.5% |
| SPGI S&P Global Inc. | 0.15% | 2,437 | $1.3M | No change |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.14% | 24,216 | $1.2M | Add +178.6% |
| MMM 3M Co. | 0.13% | 7,432 | $1.1M | No change |
| UNP Union Pacific Corp. | 0.13% | 4,909 | $1.1M | Add +0.4% |
| GOOGL Alphabet Inc. Class A | 0.13% | 6,345 | $1.1M | Add +6.3% |
| WMT Walmart Inc. | 0.13% | 11,286 | $1.1M | Add +3.7% |
| PM Philip Morris International | 0.12% | 5,945 | $1.1M | Add +4.0% |
| ITW Illinois Tool Works | 0.12% | 4,338 | $1.1M | Reduce -0.2% |
| TSLA Tesla Inc. | 0.12% | 3,284 | $1.0M | Add +6.8% |
| VEA Vanguard Ftse Developed ETF | 0.12% | 18,048 | $1.0M | Reduce -12.1% |
| ISTB iShares Core 1-5 Year Usd Bo | 0.12% | 20,845 | $1.0M | No change |
| AMT American Tower Corp. | 0.12% | 4,569 | $1.0M | Add +5.9% |
| TT Trane Technologies PLC | 0.11% | 2,137 | $935K | Reduce -2.1% |
| MRK Merck & Co. Inc. | 0.11% | 11,669 | $924K | Reduce -24.5% |
| META Meta Platforms Inc. Class A | 0.11% | 1,250 | $923K | Add +14.1% |
| EMR Emerson Electric Co. | 0.10% | 6,763 | $902K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.10% | 3,014 | $889K | Add +3.3% |
| PRF Invesco Rafi US 1000 ETF | 0.10% | 20,442 | $864K | Add +0.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.10% | 1,560 | $861K | Add +2.8% |
| PGR Progressive Corp. | 0.10% | 3,171 | $846K | No change |
| QMAR FT Vest Nasdaq-100 Buffer Et | 0.10% | 27,296 | $846K | Add +57.2% |
| IWR iShares Russell Mid-Cap ETF | 0.10% | 9,002 | $828K | Add +1.1% |
| VIG Vanguard Dividend Apprec ETF | 0.09% | 4,040 | $827K | Add +2.5% |
| DFUS Dimensional US Eq MKT ETF | 0.09% | 12,183 | $817K | No change |
| IWN iShares Russell 2000 Value E | 0.09% | 4,760 | $751K | Reduce -0.2% |
| ADC Agree Realty Corp. | 0.09% | 10,237 | $748K | No change |
| CSCO Cisco Systems Inc. | 0.09% | 10,693 | $742K | Reduce -0.1% |
| NFLX Netflix Inc. | 0.08% | 543 | $727K | No change |
| V Visa Inc. Class A | 0.08% | 2,033 | $722K | Reduce -1.0% |
| OMC Omnicom Group | 0.08% | 9,818 | $706K | Add +7.1% |
| IWM iShares Russell 2000 ETF | 0.08% | 3,205 | $692K | No change |
| MPC Marathon Petroleum Corp. | 0.08% | 4,114 | $683K | Add +3.4% |
| VDE Vanguard Energy ETF | 0.08% | 5,494 | $654K | No change |
| DTE DTE Energy Company | 0.07% | 4,727 | $626K | Reduce -2.2% |
| IJS iShares S&P Small-Cap 600 Va | 0.07% | 6,242 | $621K | No change |
| LLY Eli Lilly & Co. | 0.07% | 786 | $613K | Add +3.6% |
| DAL Delta Air Lines Inc. | 0.07% | 12,292 | $605K | Add +11.8% |
| DHR Danaher Corp. | 0.07% | 3,057 | $604K | Reduce -10.3% |
| F Ford Motor Co. filed as FORD MTR CO | 0.07% | 54,846 | $595K | Reduce -3.0% |
| GIS General Mills Inc. | 0.07% | 11,170 | $579K | No change |
| CB Chubb Ltd. | 0.07% | 1,981 | $574K | Add +1.6% |
| AMD Advanced Micro Devices | 0.07% | 4,006 | $568K | Add +28.1% |
| DOV Dover Corp. | 0.06% | 3,074 | $563K | No change |
| DFUV Dimensional US Marketwide Va | 0.06% | 13,216 | $559K | No change |
| SCHV Schwab US Large-Cap Value | 0.06% | 19,533 | $540K | No change |
| APD Air Products & Chemicals Inc. | 0.06% | 1,902 | $536K | Add +1.7% |
| CME Cme Group Inc. | 0.06% | 1,934 | $533K | Reduce -2.1% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 5 | $6K | No change |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 5 | $6K | No change |
Total filed on the 13F, all lines: $871.9M.
Portfolio Sells Q1 2025 → Q2 2025
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -76.0% | 1.31% | −4.51 |
| LMBS First Trust Low Duration Opp | Reduce -23.9% | 0.37% | −0.17 |
| QUAL iShares MSCI USA Quality Fac | Reduce -0.7% | 1.99% | −0.10 |
| MRK Merck & Co. Inc. | Reduce -24.5% | 0.11% | −0.07 |
| TMO Thermo Fisher Scientific Inc. | Reduce -0.3% | 0.18% | −0.07 |
| PG The Procter & Gamble Co. | Reduce -0.5% | 0.34% | −0.07 |
| CVX Chevron Corp. | Reduce -1.6% | 0.21% | −0.07 |
| JNJ Johnson & Johnson | Reduce -0.1% | 0.26% | −0.05 |
| XOM Exxon Mobil Corp. | Reduce -1.4% | 0.18% | −0.04 |
| UNH Unitedhealth Group Inc. | Reduce -8.0% | 0.04% | −0.04 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -9.2% | 0.37% | −0.04 |
| NEE Nextera Energy Inc. | Reduce -0.2% | 0.28% | −0.04 |
| MCD McDonald's Corp. | Reduce -2.4% | 0.17% | −0.04 |
| MUB iShares National Muni Bond E | Reduce -28.4% | 0.04% | −0.02 |
| LHX L3HARRIS Technologies Inc. | Reduce -50.8% | 0.02% | −0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.1% | 0.23% | −0.02 |
| DHR Danaher Corp. | Reduce -10.3% | 0.07% | −0.02 |
| IJR iShares Core S&P Small-Cap E | Reduce -3.0% | 0.17% | −0.02 |
| VXUS Vanguard Total Intl Stock | Reduce -1.4% | 1.08% | −0.02 |
| VEA Vanguard Ftse Developed ETF | Reduce -12.1% | 0.12% | −0.02 |
| ITW Illinois Tool Works | Reduce -0.2% | 0.12% | −0.01 |
| DTE DTE Energy Company | Reduce -2.2% | 0.07% | −0.01 |
| ABNB Airbnb Inc. Class A | Reduce -95.6% | 0.00% | −0.01 |
| EW Edwards Lifesciences Corp. | Reduce -34.7% | 0.02% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -5.4% | 0.05% | −0.01 |
| EL Estee Lauder Companies Class A | Reduce -98.2% | 0.00% | −0.01 |
| SCHX Schwab US Large-Cap ETF | Sold out | 0.00% | −0.01 |
| V Visa Inc. Class A | Reduce -1.0% | 0.08% | −0.01 |
| IWF iShares Russell 1000 Growth | Reduce -21.8% | 0.04% | −0.01 |
| PFE Pfizer Inc. | Reduce -2.5% | 0.04% | −0.01 |
| IQV Iqvia Holdings Inc. | Reduce -0.9% | 0.03% | −0.01 |
| BP BP PLC-Spons ADR | Reduce -54.4% | 0.00% | −0.01 |
| ADP Automatic Data Processing | Reduce -42.3% | 0.01% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Reduce -32.2% | 0.01% | −0.01 |
| VHT Vanguard Health Care ETF | Reduce -6.9% | 0.02% | −0.01 |
| T AT&T Inc. | Reduce -4.4% | 0.04% | −0.01 |
| IWN iShares Russell 2000 Value E | Reduce -0.2% | 0.09% | −0.01 |
| CME Cme Group Inc. | Reduce -2.1% | 0.06% | −0.01 |
| COST Costco Wholesale Corp. | Reduce -9.0% | 0.03% | −0.01 |
| VTIP Vanguard Short-Term Tips | Sold out | 0.00% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -56.6% | 0.00% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -12.1% | 0.02% | −0.01 |
| SPHY SS SPDR P High Yield ETF | Sold out | 0.00% | −0.00 |
| SCHP Schwab U.S. Tips ETF | Sold out | 0.00% | −0.00 |
| HYD Vaneck High Yield Muni ETF | Reduce -21.8% | 0.01% | −0.00 |
| SW Smurfit Westrock PLC | Sold out | 0.00% | −0.00 |
| SCHA Schwab US Small-Cap ETF | Sold out | 0.00% | −0.00 |
| SUB iShares Short-Term National | Sold out | 0.00% | −0.00 |
| F Ford Motor Co. | Reduce -3.0% | 0.07% | −0.00 |
| BCI Abrdn Bloomberg All Commodit | Sold out | 0.00% | −0.00 |
Portfolio Buys Q1 2025 → Q2 2025
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +1168.6% | 4.57% | +4.19 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +69.2% | 7.13% | +2.74 |
| MSFT Microsoft Corp. | Add +0.5% | 1.36% | +0.22 |
| AVGO Broadcom Inc. | Add +5.3% | 0.30% | +0.11 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +178.6% | 0.14% | +0.08 |
| VSS Vanguard Ftse All Wo X-US SC | Add +37.3% | 0.23% | +0.07 |
| EVSD Eaton Vance SHRT Dur Inc. | New | 0.06% | +0.06 |
| GEV GE Vernova Inc. | Add +187.8% | 0.06% | +0.04 |
| NVDA Nvidia Corp. | Add +4.5% | 0.15% | +0.04 |
| QMAR FT Vest Nasdaq-100 Buffer Et | Add +57.2% | 0.10% | +0.03 |
| ETN Eaton Corp. PLC | Add +2.5% | 0.17% | +0.03 |
| META Meta Platforms Inc. Class A | Add +14.1% | 0.11% | +0.03 |
| COIN Coinbase Global Inc. Class A | Add +189.4% | 0.03% | +0.02 |
| AMZN Amazon.com Inc. | Add +0.6% | 0.61% | +0.02 |
| AMD Advanced Micro Devices | Add +28.1% | 0.07% | +0.02 |
| USFR Wisdomtree Floating Rate Tre | New | 0.02% | +0.02 |
| TSLA Tesla Inc. | Add +6.8% | 0.12% | +0.02 |
| ORCL Oracle Corp. | Add +7.5% | 0.05% | +0.02 |
| ANET Arista Networks Inc. | Add +34.5% | 0.05% | +0.02 |
| GOOG Alphabet Inc. Class C | Add +1.9% | 0.40% | +0.01 |
| DXCM Dexcom Inc. | Add +71.8% | 0.03% | +0.01 |
| MFC Manulife Financial Corp. | Add +143.9% | 0.02% | +0.01 |
| CGDV Cap Group Dividend Value | New | 0.01% | +0.01 |
| DTM DT Midstream Inc. | Add +52.5% | 0.03% | +0.01 |
| ADI Analog Devices Inc. | Add +21.9% | 0.05% | +0.01 |
| ARTY iShares Future AI & Tech ETF | Add +205.7% | 0.02% | +0.01 |
| GOOGL Alphabet Inc. Class A | Add +6.3% | 0.13% | +0.01 |
| IBM Intl Business Machines Corp. | Add +3.3% | 0.10% | +0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +67.1% | 0.02% | +0.01 |
| PM Philip Morris International | Add +4.0% | 0.12% | +0.01 |
| JCI Johnson Controls Internation | Add +2.3% | 0.05% | +0.01 |
| DAL Delta Air Lines Inc. | Add +11.8% | 0.07% | +0.01 |
| FCX Freeport-McMoran Inc. | Add +282.7% | 0.01% | +0.01 |
| SCHW Schwab (charles) Corp. | Add +3750.0% | 0.01% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +2.8% | 0.10% | +0.01 |
| CMI Cummins Inc. | Add +41.1% | 0.03% | +0.01 |
| PLTR Palantir Technologies Inc. Class A | New | 0.01% | +0.01 |
| APH Amphenol Corp. Class A | Add +1.0% | 0.03% | +0.01 |
| XYZ Block Inc. | Add +100.3% | 0.01% | +0.01 |
| OKE Oneok Inc. | Add +142.5% | 0.02% | +0.01 |
| AMAT Applied Materials Inc. | Add +46.1% | 0.02% | +0.01 |
| ALGN Align Technology Inc. | Add +133.5% | 0.01% | +0.01 |
| CLS Celestica Inc. | Add +49.2% | 0.01% | +0.01 |
| FSIG FT Ltd. Duration Inv Grade | Add +12.5% | 0.33% | +0.01 |
| FANG Diamondback Energy Inc. | Add +56.5% | 0.04% | +0.01 |
| PYPL PayPal Holdings Inc. | Add +73.7% | 0.01% | +0.01 |
| NU Nu Holdings Ltd./Cayman Isl-A | New | 0.01% | +0.01 |
| VG Venture Global Inc. Class A | Add +60.2% | 0.01% | +0.01 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +378.8% | 0.01% | +0.00 |
| IWV iShares Russell 3000 ETF | Add +214.3% | 0.01% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 660 | $1.1B | VOO, AGG, SPDW, VB, VO |
| Q1 2026 | 652 | $958.0M | VOO, AGG, SPDW, VB, VO |
| Q4 2025 | 697 | $961.1M | VOO, AGG, IEFA, VB, VO |
| Q3 2025 | 658 | $935.6M | VOO, AGG, IEFA, VB, VO |
| Q2 2025 | 645 | $871.9M | VOO, AGG, IEFA, VB, VO |
| Q1 2025 | 698 | $782.6M | VOO, AGG, IEFA, VBR, VB |
| Q4 2024 | 673 | $749.3M | VOO, IEFA, AGG, VBR, VB |
| Q3 2024 | 578 | $737.0M | VOO, IEFA, AGG, VBR, VB |
| Q2 2024 | 583 | $691.7M | VOO, IEFA, AGG, VBR, VB |
| Q1 2024 | 606 | $669.0M | VOO, IEFA, VBR, AGG, VB |