Center for Financial Planning, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 22, 2025), Center for Financial Planning, Inc. reported 698 stock positions worth $782.6 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 34.9% of the portfolio, followed by iShares Core U.S. Aggregate (AGG, 12.1%) and iShares Core MSCI Eafe ETF (IEFA, 10.6%). Compared with Q4 2024, it opened 78 new positions, sold out of 54, added to 116 and reduced 74. The biggest buy was iShares Core U.S. Aggregate (AGG, shares +57%) and the biggest sale Vngrd Mrngst SL-CP Val ETF-U (VBR, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- SOUTHFIED, MI
- CIK
- 0001803557
- Portfolio Value
- $782.6M (Q1 2025)
- SEC Filing
- 0001803557-25-000002 ↗ filed Apr 22, 2025
Holdings Value
Holdings 698 stocks · $782.6M
| VOO Vanguard S&P 500 ETF | 34.85% | 530,707 | $272.7M | Add +0.9% |
| AGG iShares Core U.S. Aggregate | 12.06% | 954,079 | $94.4M | Add +57.3% |
| IEFA iShares Core MSCI Eafe ETF | 10.55% | 1,091,796 | $82.6M | Add +2.4% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 5.82% | 244,343 | $45.5M | Reduce -1.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.40% | 155,167 | $34.4M | Add +2.1% |
| VWO Vanguard Ftse Emerging Marke | 3.25% | 561,274 | $25.4M | Add +1.3% |
| QUAL iShares MSCI USA Quality Fac | 2.09% | 95,739 | $16.4M | Reduce -1.3% |
| BRK.A Berkshire Hathaway Inc. Class A | 1.94% | 19 | $15.2M | No change |
| MSFT Microsoft Corp. | 1.14% | 23,731 | $8.9M | Reduce -20.7% |
| VXUS Vanguard Total Intl Stock | 1.10% | 138,544 | $8.6M | Reduce -0.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.95% | 13,975 | $7.4M | Reduce -2.2% |
| AAPL Apple Inc. | 0.79% | 27,656 | $6.1M | Reduce -4.7% |
| AMZN Amazon.com Inc. | 0.59% | 24,236 | $4.6M | Add +2.5% |
| JPM JPMorgan Chase & Co. | 0.54% | 17,254 | $4.2M | Add +2.3% |
| LMBS First Trust Low Duration Opp | 0.54% | 85,359 | $4.2M | Add +10.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.42% | 8,850 | $3.3M | Add +6.2% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.42% | 12,920 | $3.3M | Reduce -2.4% |
| PG The Procter & Gamble Co. | 0.41% | 18,779 | $3.2M | No change |
| ABBV Abbvie Inc. | 0.39% | 14,742 | $3.1M | No change |
| GOOG Alphabet Inc. Class C | 0.38% | 19,217 | $3.0M | Reduce -5.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.37% | 11,212 | $2.9M | Add +111.5% |
| IJH iShares Core S&P Midcap ETF | 0.37% | 49,402 | $2.9M | Add +21.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.35% | 4,947 | $2.8M | Reduce -2.1% |
| RJF Raymond James Financial Inc. | 0.35% | 19,531 | $2.7M | Reduce -11.7% |
| FSIG FT Ltd. Duration Inv Grade | 0.33% | 135,030 | $2.6M | No change |
| NEE Nextera Energy Inc. | 0.32% | 34,995 | $2.5M | Add +2.5% |
| JNJ Johnson & Johnson | 0.31% | 14,710 | $2.4M | Add +0.7% |
| MSI Motorola Solutions Inc. | 0.29% | 5,156 | $2.3M | Add +2.0% |
| ABT Abbott Laboratories | 0.29% | 17,013 | $2.3M | No change |
| EAGG iShares ESG Aware US Aggrega | 0.28% | 46,578 | $2.2M | Add +4.8% |
| MCK McKesson Corp. | 0.28% | 3,248 | $2.2M | No change |
| CVX Chevron Corp. | 0.27% | 12,854 | $2.2M | Reduce -0.8% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.27% | 71,880 | $2.1M | New |
| VGT Vanguard Info Tech ETF | 0.27% | 3,909 | $2.1M | Reduce -1.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.27% | 7,619 | $2.1M | Add +2.8% |
| CL Colgate-Palmolive Co. | 0.26% | 21,612 | $2.0M | No change |
| TMO Thermo Fisher Scientific Inc. | 0.25% | 3,981 | $2.0M | Add +9.6% |
| CRM Salesforce Inc. | 0.25% | 7,362 | $2.0M | Add +0.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.25% | 11,215 | $1.9M | Add +13.1% |
| SYK Stryker Corp. | 0.24% | 5,050 | $1.9M | Add +1.3% |
| PEP Pepsico Inc. | 0.23% | 12,203 | $1.8M | Reduce -2.0% |
| AXP American Express Co. | 0.23% | 6,664 | $1.8M | Reduce -1.4% |
| HD Home Depot Inc. | 0.23% | 4,832 | $1.8M | Add +3.9% |
| XOM Exxon Mobil Corp. | 0.22% | 14,638 | $1.7M | No change |
| KO The Coca-Cola Co. | 0.21% | 22,687 | $1.6M | Reduce -0.9% |
| MCD McDonald's Corp. | 0.20% | 5,092 | $1.6M | Reduce -1.4% |
| AVGO Broadcom Inc. | 0.19% | 9,085 | $1.5M | Add +5.8% |
| IJR iShares Core S&P Small-Cap E | 0.19% | 14,240 | $1.5M | Add +21.3% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.19% | 5,741 | $1.5M | Add +0.1% |
| MRK Merck & Co. Inc. | 0.18% | 15,448 | $1.4M | Add +4.3% |
| VSS Vanguard Ftse All Wo X-US SC | 0.16% | 10,921 | $1.3M | Add +8.8% |
| IVV iShares Core S&P 500 ETF | 0.16% | 2,207 | $1.2M | Add +156.6% |
| SPGI S&P Global Inc. | 0.16% | 2,437 | $1.2M | Reduce -0.0% |
| UNP Union Pacific Corp. | 0.15% | 4,889 | $1.2M | Add +4.4% |
| ETN Eaton Corp. PLC | 0.14% | 4,015 | $1.1M | Reduce -7.1% |
| MMM 3M Co. | 0.14% | 7,432 | $1.1M | Reduce -0.4% |
| ITW Illinois Tool Works | 0.14% | 4,346 | $1.1M | No change |
| VEA Vanguard Ftse Developed ETF | 0.13% | 20,527 | $1.0M | Add +14.2% |
| ISTB iShares Core 1-5 Year Usd Bo | 0.13% | 20,845 | $1.0M | New |
| WMT Walmart Inc. | 0.12% | 10,885 | $956K | Add +7.6% |
| AMT American Tower Corp. | 0.12% | 4,314 | $939K | No change |
| GOOGL Alphabet Inc. Class A | 0.12% | 5,971 | $923K | Reduce -24.4% |
| PM Philip Morris International | 0.12% | 5,714 | $907K | Add +3.4% |
| PGR Progressive Corp. | 0.11% | 3,171 | $897K | No change |
| NVDA Nvidia Corp. | 0.11% | 8,062 | $874K | Add +18.7% |
| PRF Invesco Rafi US 1000 ETF | 0.11% | 20,439 | $826K | Reduce -0.7% |
| TSLA Tesla Inc. | 0.10% | 3,074 | $797K | Add +1.5% |
| ADC Agree Realty Corp. | 0.10% | 10,237 | $790K | No change |
| VIG Vanguard Dividend Apprec ETF | 0.10% | 3,942 | $765K | Add +22.4% |
| OMC Omnicom Group | 0.10% | 9,168 | $760K | Add +2.2% |
| IWR iShares Russell Mid-Cap ETF | 0.10% | 8,902 | $757K | Add +0.1% |
| EMR Emerson Electric Co. | 0.09% | 6,763 | $741K | No change |
| DFUS Dimensional US Eq MKT ETF | 0.09% | 12,183 | $737K | No change |
| TT Trane Technologies PLC | 0.09% | 2,183 | $735K | Add +3.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.09% | 2,919 | $726K | Reduce -4.6% |
| IWN iShares Russell 2000 Value E | 0.09% | 4,771 | $720K | Add +0.2% |
| V Visa Inc. Class A | 0.09% | 2,053 | $720K | Add +1.0% |
| VDE Vanguard Energy ETF | 0.09% | 5,494 | $713K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.09% | 1,517 | $711K | Add +28.7% |
| DHR Danaher Corp. | 0.09% | 3,406 | $698K | Add +6.9% |
| UNH Unitedhealth Group Inc. | 0.09% | 1,283 | $672K | Add +13.4% |
| DTE DTE Energy Company | 0.09% | 4,834 | $668K | Reduce -1.6% |
| GIS General Mills Inc. | 0.09% | 11,170 | $668K | No change |
| CSCO Cisco Systems Inc. | 0.08% | 10,707 | $661K | Reduce -5.0% |
| IWM iShares Russell 2000 ETF | 0.08% | 3,205 | $639K | Reduce -0.8% |
| META Meta Platforms Inc. Class A | 0.08% | 1,096 | $632K | Add +0.6% |
| LLY Eli Lilly & Co. | 0.08% | 759 | $627K | Reduce -6.8% |
| IJS iShares S&P Small-Cap 600 Va | 0.08% | 6,242 | $608K | No change |
| CB Chubb Ltd. | 0.08% | 1,949 | $589K | Add +7.4% |
| MPC Marathon Petroleum Corp. | 0.07% | 3,979 | $580K | Reduce -2.2% |
| F Ford Motor Co. filed as FORD MTR CO | 0.07% | 56,537 | $567K | Reduce -21.6% |
| APD Air Products & Chemicals Inc. | 0.07% | 1,870 | $552K | Add +7.5% |
| DFUV Dimensional US Marketwide Va | 0.07% | 13,216 | $545K | No change |
| DOV Dover Corp. | 0.07% | 3,074 | $540K | No change |
| CME Cme Group Inc. | 0.07% | 1,975 | $524K | Add +7.9% |
| SCHV Schwab US Large-Cap Value | 0.07% | 19,533 | $519K | No change |
| MUB iShares National Muni Bond E | 0.07% | 4,921 | $519K | New |
| FISV Fiserv Inc. | 0.07% | 2,315 | $511K | Add +0.8% |
| NFLX Netflix Inc. | 0.06% | 543 | $506K | Reduce -15.2% |
| QMAR FT Vest Nasdaq-100 Buffer Et | 0.06% | 17,361 | $491K | New |
Other holdings (2): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 5 | $6K | No change |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 5 | $6K | No change |
Total filed on the 13F, all lines: $782.6M.
Portfolio Sells Q4 2024 → Q1 2025
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -1.2% | 5.82% | −0.73 |
| MSFT Microsoft Corp. | Reduce -20.7% | 1.14% | −0.55 |
| QUAL iShares MSCI USA Quality Fac | Reduce -1.3% | 2.09% | −0.21 |
| AAPL Apple Inc. | Reduce -4.7% | 0.79% | −0.18 |
| GOOG Alphabet Inc. Class C | Reduce -5.1% | 0.38% | −0.13 |
| RJF Raymond James Financial Inc. | Reduce -11.7% | 0.35% | −0.11 |
| GOOGL Alphabet Inc. Class A | Reduce -24.4% | 0.12% | −0.08 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -2.4% | 0.42% | −0.08 |
| VGT Vanguard Info Tech ETF | Reduce -1.4% | 0.27% | −0.06 |
| ETN Eaton Corp. PLC | Reduce -7.1% | 0.14% | −0.05 |
| ICE Intercontinental Exchange Inc. | Reduce -87.3% | 0.01% | −0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.1% | 0.35% | −0.04 |
| AXP American Express Co. | Reduce -1.4% | 0.23% | −0.04 |
| F Ford Motor Co. | Reduce -21.6% | 0.07% | −0.02 |
| SO The Southern Co. | Reduce -73.2% | 0.01% | −0.02 |
| PEP Pepsico Inc. | Reduce -2.0% | 0.23% | −0.02 |
| ANET Arista Networks Inc. | Reduce -9.4% | 0.03% | −0.02 |
| IWM iShares Russell 2000 ETF | Reduce -0.8% | 0.08% | −0.01 |
| IYW iShares Ustechnology ETF | Reduce -8.5% | 0.04% | −0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -13.5% | 0.06% | −0.01 |
| NFLX Netflix Inc. | Reduce -15.2% | 0.06% | −0.01 |
| DFAT Dimensional US Target Value | Reduce -51.3% | 0.01% | −0.01 |
| IWF iShares Russell 1000 Growth | Reduce -6.0% | 0.05% | −0.01 |
| DIS The Walt Disney Co. | Reduce -6.7% | 0.04% | −0.01 |
| SMAR Smartsheet Inc. Class A | Sold out | 0.00% | −0.01 |
| CPRT Copart Inc. | Sold out | 0.00% | −0.01 |
| TTD Trade Desk Inc./the Class A | Sold out | 0.00% | −0.01 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -25.1% | 0.02% | −0.01 |
| UPS United Parcel Service Class B | Reduce -3.6% | 0.03% | −0.01 |
| ROK Rockwell Automation Inc. | Reduce -11.5% | 0.03% | −0.01 |
| JBL Jabil Inc. | Reduce -37.0% | 0.01% | −0.01 |
| ITOT iShares Core S&P Total U.S. | Reduce -27.6% | 0.01% | −0.01 |
| BX Blackstone Inc. | Reduce -16.9% | 0.01% | −0.01 |
| HEI Heico Corp. | Reduce -85.8% | 0.00% | −0.01 |
| VT Vanguard Tot World STK ETF | Reduce -29.0% | 0.01% | −0.01 |
| FHLC Fidelity MSCI Health Care | Reduce -67.5% | 0.00% | −0.01 |
| PRF Invesco Rafi US 1000 ETF | Reduce -0.7% | 0.11% | −0.01 |
| PSA Public Storage | Reduce -13.6% | 0.02% | −0.01 |
| SLB SLB Ltd. | Reduce -78.6% | 0.00% | −0.01 |
| DXCM Dexcom Inc. | Reduce -10.4% | 0.02% | −0.00 |
| CSCO Cisco Systems Inc. | Reduce -5.0% | 0.08% | −0.00 |
| MRNA Moderna Inc. | Reduce -78.7% | 0.00% | −0.00 |
| PFE Pfizer Inc. | Reduce -0.2% | 0.05% | −0.00 |
| COIN Coinbase Global Inc. Class A | Reduce -9.3% | 0.01% | −0.00 |
| LLY Eli Lilly & Co. | Reduce -6.8% | 0.08% | −0.00 |
| SPGI S&P Global Inc. | Reduce -0.0% | 0.16% | −0.00 |
| BAC Bank of America Corp. | Reduce -3.5% | 0.03% | −0.00 |
| CLX Clorox Company | Sold out | 0.00% | −0.00 |
| DTM DT Midstream Inc. | Reduce -6.0% | 0.02% | −0.00 |
| BA The Boeing Co. | Reduce -10.7% | 0.01% | −0.00 |
Portfolio Buys Q4 2024 → Q1 2025
| AGG iShares Core U.S. Aggregate | Add +57.3% | 12.06% | +4.22 |
| IEFA iShares Core MSCI Eafe ETF | Add +2.4% | 10.55% | +0.55 |
| BUFR FT Vest Lad Buffervetf-Usd I | New | 0.27% | +0.27 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +111.5% | 0.37% | +0.18 |
| ISTB iShares Core 1-5 Year Usd Bo | New | 0.13% | +0.13 |
| IVV iShares Core S&P 500 ETF | Add +156.6% | 0.16% | +0.09 |
| MUB iShares National Muni Bond E | New | 0.07% | +0.07 |
| QMAR FT Vest Nasdaq-100 Buffer Et | New | 0.06% | +0.06 |
| TIP iShares Tips Bond ETF | New | 0.04% | +0.04 |
| LMBS First Trust Low Duration Opp | Add +10.5% | 0.54% | +0.03 |
| IJH iShares Core S&P Midcap ETF | Add +21.5% | 0.37% | +0.03 |
| JNJ Johnson & Johnson | Add +0.7% | 0.31% | +0.03 |
| PM Philip Morris International | Add +3.4% | 0.12% | +0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +13.1% | 0.25% | +0.02 |
| CMI Cummins Inc. | New | 0.02% | +0.02 |
| VHT Vanguard Health Care ETF | Add +237.1% | 0.03% | +0.02 |
| APH Amphenol Corp. Class A | Add +2885.9% | 0.02% | +0.02 |
| VEA Vanguard Ftse Developed ETF | Add +14.2% | 0.13% | +0.02 |
| IEF iShares 7-10 Year Treasury B | New | 0.02% | +0.02 |
| HYD Vaneck High Yield Muni ETF | New | 0.01% | +0.01 |
| SCHG Schwab US Large-Cap Growth | New | 0.01% | +0.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | New | 0.01% | +0.01 |
| VIG Vanguard Dividend Apprec ETF | Add +22.4% | 0.10% | +0.01 |
| NSC Norfolk Southern Corp. | Add +959.5% | 0.01% | +0.01 |
| VZ Verizon Communications Inc. | Add +15.8% | 0.06% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +28.7% | 0.09% | +0.01 |
| DCH Dauch Corporation | New | 0.01% | +0.01 |
| SCHX Schwab US Large-Cap ETF | New | 0.01% | +0.01 |
| CME Cme Group Inc. | Add +7.9% | 0.07% | +0.01 |
| IJR iShares Core S&P Small-Cap E | Add +21.3% | 0.19% | +0.01 |
| UNH Unitedhealth Group Inc. | Add +13.4% | 0.09% | +0.01 |
| DRI Darden Restaurants Inc. | Add +10.0% | 0.06% | +0.01 |
| CB Chubb Ltd. | Add +7.4% | 0.08% | +0.01 |
| VSS Vanguard Ftse All Wo X-US SC | Add +8.8% | 0.16% | +0.01 |
| MDT Medtronic PLC | Add +8.1% | 0.06% | +0.01 |
| O Realty Income Corp. | Add +16.0% | 0.05% | +0.01 |
| EAGG iShares ESG Aware US Aggrega | Add +4.8% | 0.28% | +0.01 |
| LMT Lockheed Martin Corp. | Add +41.1% | 0.04% | +0.01 |
| IEMG iShares Core MSCI Emerging | Add +97.6% | 0.01% | +0.01 |
| FXC Invesco Currencyshares Canad | New | 0.01% | +0.01 |
| V Visa Inc. Class A | Add +1.0% | 0.09% | +0.01 |
| OKTA Okta Inc. | New | 0.01% | +0.01 |
| ADP Automatic Data Processing | Add +73.2% | 0.01% | +0.01 |
| VTIP Vanguard Short-Term Tips | New | 0.01% | +0.01 |
| LVS Las Vegas Sands Corp. | New | 0.01% | +0.01 |
| BNDX Vanguard Total Intl Bond ETF | Add +140.7% | 0.01% | +0.01 |
| UNP Union Pacific Corp. | Add +4.4% | 0.15% | +0.01 |
| PHYS Sprott Physical Gold Trust | New | 0.01% | +0.01 |
| PSLV Sprott Physical Silver Trust | New | 0.01% | +0.01 |
| COP Conocophillips | Add +78.4% | 0.01% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 660 | $1.1B | VOO, AGG, SPDW, VB, VO |
| Q1 2026 | 652 | $958.0M | VOO, AGG, SPDW, VB, VO |
| Q4 2025 | 697 | $961.1M | VOO, AGG, IEFA, VB, VO |
| Q3 2025 | 658 | $935.6M | VOO, AGG, IEFA, VB, VO |
| Q2 2025 | 645 | $871.9M | VOO, AGG, IEFA, VB, VO |
| Q1 2025 | 698 | $782.6M | VOO, AGG, IEFA, VBR, VB |
| Q4 2024 | 673 | $749.3M | VOO, IEFA, AGG, VBR, VB |
| Q3 2024 | 578 | $737.0M | VOO, IEFA, AGG, VBR, VB |
| Q2 2024 | 583 | $691.7M | VOO, IEFA, AGG, VBR, VB |
| Q1 2024 | 606 | $669.0M | VOO, IEFA, VBR, AGG, VB |