Center for Financial Planning, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 30, 2025), Center for Financial Planning, Inc. reported 673 stock positions worth $749.3 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 37.8% of the portfolio, followed by iShares Core MSCI Eafe ETF (IEFA, 10.0%) and iShares Core U.S. Aggregate (AGG, 7.8%). Compared with Q3 2024, it opened 119 new positions, sold out of 25, added to 96 and reduced 71. The biggest buy was a new position in First Trust Low Duration Opp (LMBS) and the biggest sale Vngrd Mrngst SL-CP Val ETF-U (VBR, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- SOUTHFIED, MI
- CIK
- 0001803557
- Portfolio Value
- $749.3M (Q4 2024)
- SEC Filing
- 0001803557-25-000001 ↗ filed Jan 30, 2025
Holdings Value
Holdings 673 stocks · $749.3M
| VOO Vanguard S&P 500 ETF | 37.83% | 526,091 | $283.5M | Reduce -0.0% |
| IEFA iShares Core MSCI Eafe ETF | 10.00% | 1,066,559 | $75.0M | Add +2.8% |
| AGG iShares Core U.S. Aggregate | 7.84% | 606,411 | $58.8M | Add +13.5% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 6.54% | 247,394 | $49.0M | Reduce -0.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.87% | 151,932 | $36.5M | Add +2.3% |
| VWO Vanguard Ftse Emerging Marke | 3.26% | 554,283 | $24.4M | Add +2.8% |
| QUAL iShares MSCI USA Quality Fac | 2.30% | 96,952 | $17.3M | Reduce -1.4% |
| BRK.A Berkshire Hathaway Inc. Class A | 1.73% | 19 | $12.9M | No change |
| MSFT Microsoft Corp. | 1.68% | 29,924 | $12.6M | Add +0.8% |
| VXUS Vanguard Total Intl Stock | 1.10% | 139,424 | $8.2M | Reduce -0.1% |
| AAPL Apple Inc. | 0.97% | 29,006 | $7.3M | Reduce -0.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.86% | 14,283 | $6.5M | Add +8.0% |
| AMZN Amazon.com Inc. | 0.69% | 23,636 | $5.2M | Add +0.3% |
| JPM JPMorgan Chase & Co. | 0.54% | 16,875 | $4.0M | Reduce -3.1% |
| GOOG Alphabet Inc. Class C | 0.51% | 20,257 | $3.9M | Reduce -0.8% |
| LMBS First Trust Low Duration Opp | 0.50% | 77,243 | $3.8M | New |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.49% | 13,232 | $3.7M | Reduce -0.7% |
| RJF Raymond James Financial Inc. | 0.46% | 22,106 | $3.4M | Reduce -5.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.46% | 8,337 | $3.4M | Add +0.2% |
| PG The Procter & Gamble Co. | 0.42% | 18,779 | $3.1M | Reduce -3.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.40% | 5,052 | $3.0M | Reduce -0.0% |
| ABBV Abbvie Inc. | 0.35% | 14,742 | $2.6M | No change |
| FSIG FT Ltd. Duration Inv Grade | 0.34% | 135,030 | $2.5M | New |
| IJH iShares Core S&P Midcap ETF | 0.34% | 40,662 | $2.5M | Add +0.4% |
| VGT Vanguard Info Tech ETF | 0.33% | 3,965 | $2.5M | Reduce -0.3% |
| CRM Salesforce Inc. | 0.33% | 7,350 | $2.5M | No change |
| NEE Nextera Energy Inc. | 0.33% | 34,125 | $2.4M | Reduce -0.3% |
| MSI Motorola Solutions Inc. | 0.31% | 5,055 | $2.3M | Add +0.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.29% | 7,413 | $2.1M | Add +11.9% |
| JNJ Johnson & Johnson | 0.28% | 14,603 | $2.1M | Reduce -3.0% |
| EAGG iShares ESG Aware US Aggrega | 0.28% | 44,428 | $2.1M | Add +4.4% |
| AXP American Express Co. | 0.27% | 6,760 | $2.0M | No change |
| AVGO Broadcom Inc. | 0.27% | 8,583 | $2.0M | Add +1.0% |
| CL Colgate-Palmolive Co. | 0.26% | 21,612 | $2.0M | Add +0.5% |
| ABT Abbott Laboratories | 0.26% | 17,013 | $1.9M | No change |
| PEP Pepsico Inc. | 0.25% | 12,455 | $1.9M | Reduce -1.6% |
| TMO Thermo Fisher Scientific Inc. | 0.25% | 3,631 | $1.9M | Reduce -8.5% |
| CVX Chevron Corp. | 0.25% | 12,954 | $1.9M | No change |
| MCK McKesson Corp. | 0.25% | 3,248 | $1.9M | No change |
| HD Home Depot Inc. | 0.24% | 4,653 | $1.8M | Add +0.5% |
| SYK Stryker Corp. | 0.24% | 4,987 | $1.8M | Reduce -1.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.22% | 9,916 | $1.7M | No change |
| XOM Exxon Mobil Corp. | 0.21% | 14,638 | $1.6M | Reduce -1.6% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.21% | 5,738 | $1.5M | Add +0.1% |
| MCD McDonald's Corp. | 0.20% | 5,164 | $1.5M | Reduce -1.1% |
| GOOGL Alphabet Inc. Class A | 0.20% | 7,902 | $1.5M | Add +2.1% |
| MRK Merck & Co. Inc. | 0.20% | 14,805 | $1.5M | Add +0.8% |
| ETN Eaton Corp. PLC | 0.19% | 4,323 | $1.4M | Add +0.2% |
| KO The Coca-Cola Co. | 0.19% | 22,887 | $1.4M | Reduce -1.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.19% | 5,300 | $1.4M | Add +4.0% |
| IJR iShares Core S&P Small-Cap E | 0.18% | 11,739 | $1.4M | Add +8.6% |
| TSLA Tesla Inc. | 0.16% | 3,028 | $1.2M | Reduce -10.7% |
| SPGI S&P Global Inc. | 0.16% | 2,438 | $1.2M | Add +15.7% |
| VSS Vanguard Ftse All Wo X-US SC | 0.15% | 10,036 | $1.1M | Reduce -3.1% |
| ITW Illinois Tool Works | 0.15% | 4,346 | $1.1M | No change |
| UNP Union Pacific Corp. | 0.14% | 4,683 | $1.1M | Reduce -0.7% |
| MMM 3M Co. | 0.13% | 7,462 | $963K | No change |
| WMT Walmart Inc. | 0.12% | 10,114 | $914K | Reduce -0.2% |
| NVDA Nvidia Corp. | 0.12% | 6,793 | $912K | Add +16.6% |
| VEA Vanguard Ftse Developed ETF | 0.11% | 17,975 | $860K | Reduce -1.2% |
| EMR Emerson Electric Co. | 0.11% | 6,763 | $838K | No change |
| PRF Invesco Rafi US 1000 ETF | 0.11% | 20,576 | $830K | Reduce -1.1% |
| AMT American Tower Corp. | 0.11% | 4,314 | $791K | No change |
| IWR iShares Russell Mid-Cap ETF | 0.10% | 8,894 | $786K | Add +7.9% |
| TT Trane Technologies PLC | 0.10% | 2,120 | $783K | Add +1.6% |
| IWN iShares Russell 2000 Value E | 0.10% | 4,760 | $781K | No change |
| DFUS Dimensional US Eq MKT ETF | 0.10% | 12,183 | $777K | No change |
| OMC Omnicom Group | 0.10% | 8,971 | $772K | Reduce -2.7% |
| PGR Progressive Corp. | 0.10% | 3,171 | $760K | No change |
| DHR Danaher Corp. | 0.10% | 3,187 | $732K | Add +15.3% |
| ADC Agree Realty Corp. | 0.10% | 10,237 | $721K | No change |
| F Ford Motor Co. filed as FORD MTR CO | 0.10% | 72,121 | $714K | Reduce -2.2% |
| IWM iShares Russell 2000 ETF | 0.10% | 3,230 | $714K | No change |
| GIS General Mills Inc. | 0.10% | 11,170 | $712K | No change |
| IJS iShares S&P Small-Cap 600 Va | 0.09% | 6,242 | $678K | Reduce -5.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.09% | 3,061 | $673K | No change |
| CSCO Cisco Systems Inc. | 0.09% | 11,277 | $668K | Reduce -1.7% |
| VDE Vanguard Energy ETF | 0.09% | 5,494 | $666K | Add +7.6% |
| PM Philip Morris International | 0.09% | 5,528 | $665K | No change |
| V Visa Inc. Class A | 0.09% | 2,033 | $643K | Add +34.5% |
| META Meta Platforms Inc. Class A | 0.09% | 1,089 | $638K | Add +4.9% |
| VIG Vanguard Dividend Apprec ETF | 0.08% | 3,220 | $631K | Add +643.6% |
| LLY Eli Lilly & Co. | 0.08% | 814 | $628K | Add +5.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.08% | 1,179 | $603K | Add +17.7% |
| DTE DTE Energy Company | 0.08% | 4,915 | $594K | Reduce -7.8% |
| DOV Dover Corp. | 0.08% | 3,074 | $577K | No change |
| UNH Unitedhealth Group Inc. | 0.08% | 1,131 | $572K | Add +1.6% |
| NFLX Netflix Inc. | 0.08% | 640 | $570K | Add +60.0% |
| MPC Marathon Petroleum Corp. | 0.08% | 4,068 | $568K | No change |
| DFUV Dimensional US Marketwide Va | 0.07% | 13,216 | $541K | No change |
| SCHV Schwab US Large-Cap Value | 0.07% | 19,533 | $509K | No change |
| IVV iShares Core S&P 500 ETF | 0.07% | 860 | $506K | Reduce -0.7% |
| APD Air Products & Chemicals Inc. | 0.07% | 1,739 | $504K | Add +0.2% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.07% | 10,048 | $504K | No change |
| CB Chubb Ltd. | 0.07% | 1,815 | $502K | Add +4.4% |
| FISV Fiserv Inc. | 0.06% | 2,297 | $472K | No change |
| IWF iShares Russell 1000 Growth | 0.06% | 1,098 | $441K | No change |
| USB US Bancorp | 0.06% | 9,029 | $432K | No change |
| CME Cme Group Inc. | 0.06% | 1,831 | $425K | Reduce -6.4% |
| DAL Delta Air Lines Inc. | 0.06% | 7,017 | $425K | Add +5021.9% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 5 | $6K | No change |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 5 | $6K | No change |
Total filed on the 13F, all lines: $749.3M.
Portfolio Sells Q3 2024 → Q4 2024
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -0.2% | 6.54% | −0.21 |
| VXUS Vanguard Total Intl Stock | Reduce -0.1% | 1.10% | −0.13 |
| QUAL iShares MSCI USA Quality Fac | Reduce -1.4% | 2.30% | −0.09 |
| TMO Thermo Fisher Scientific Inc. | Reduce -8.5% | 0.25% | −0.08 |
| RBLX Roblox Corp. Class A | Reduce -98.9% | 0.00% | −0.08 |
| NEE Nextera Energy Inc. | Reduce -0.3% | 0.33% | −0.07 |
| JNJ Johnson & Johnson | Reduce -3.0% | 0.28% | −0.05 |
| PEP Pepsico Inc. | Reduce -1.6% | 0.25% | −0.04 |
| BIV Vanguard Intermediate-Term B | Sold out | 0.00% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -3.6% | 0.42% | −0.04 |
| DVN Devon Energy Corp. | Reduce -85.8% | 0.00% | −0.04 |
| KO The Coca-Cola Co. | Reduce -1.3% | 0.19% | −0.04 |
| WPP WPP PLC-Sponsored ADR | Sold out | 0.00% | −0.03 |
| XOM Exxon Mobil Corp. | Reduce -1.6% | 0.21% | −0.03 |
| OMC Omnicom Group | Reduce -2.7% | 0.10% | −0.03 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -3.1% | 0.15% | −0.02 |
| MDT Medtronic PLC | Reduce -15.4% | 0.05% | −0.02 |
| MCD McDonald's Corp. | Reduce -1.1% | 0.20% | −0.02 |
| VEA Vanguard Ftse Developed ETF | Reduce -1.2% | 0.11% | −0.02 |
| CVSA Covista Inc. | Reduce -81.5% | 0.00% | −0.02 |
| UNP Union Pacific Corp. | Reduce -0.7% | 0.14% | −0.02 |
| UPS United Parcel Service Class B | Reduce -18.7% | 0.04% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -13.4% | 0.05% | −0.01 |
| DTE DTE Energy Company | Reduce -7.8% | 0.08% | −0.01 |
| CMCSA Comcast Corp. Class A | Reduce -11.4% | 0.05% | −0.01 |
| BBY Best Buy Co. Inc. | Reduce -9.4% | 0.04% | −0.01 |
| PFE Pfizer Inc. | Reduce -8.1% | 0.05% | −0.01 |
| F Ford Motor Co. | Reduce -2.2% | 0.10% | −0.01 |
| ADI Analog Devices Inc. | Reduce -12.3% | 0.03% | −0.01 |
| SYK Stryker Corp. | Reduce -1.2% | 0.24% | −0.01 |
| IWO iShares Russell 2000 Growth | Reduce -24.5% | 0.02% | −0.01 |
| T AT&T Inc. | Reduce -14.5% | 0.04% | −0.01 |
| CVS CVS Health Corp. | Reduce -15.3% | 0.01% | −0.01 |
| MRO Marathon Oil Corp. | Sold out | 0.00% | −0.01 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -5.0% | 0.09% | −0.01 |
| PRF Invesco Rafi US 1000 ETF | Reduce -1.1% | 0.11% | −0.00 |
| STZ Constellation Brands Inc. Class A | Reduce -69.0% | 0.00% | −0.00 |
| AMAT Applied Materials Inc. | Reduce -17.6% | 0.01% | −0.00 |
| DOW Dow Inc. | Reduce -1.4% | 0.01% | −0.00 |
| FNB FNB Corp. | Sold out | 0.00% | −0.00 |
| LOW Lowe's Cos Inc. | Reduce -70.8% | 0.00% | −0.00 |
| DD Dupont DE Nemours Inc. | Reduce -1.5% | 0.01% | −0.00 |
| FSK FS KKR Capital Corp. | Sold out | 0.00% | −0.00 |
| CME Cme Group Inc. | Reduce -6.4% | 0.06% | −0.00 |
| GLW Corning Inc. | Reduce -48.4% | 0.00% | −0.00 |
| AFL Aflac Inc. | Reduce -1.3% | 0.01% | −0.00 |
| GD General Dynamics Corp. | Sold out | 0.00% | −0.00 |
| ENPH Enphase Energy Inc. | Reduce -90.9% | 0.00% | −0.00 |
| OTIS Otis Worldwide Corp. | Reduce -0.4% | 0.01% | −0.00 |
| RSP Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| LMBS First Trust Low Duration Opp | New | 0.50% | +0.50 |
| AGG iShares Core U.S. Aggregate | Add +13.5% | 7.84% | +0.50 |
| FSIG FT Ltd. Duration Inv Grade | New | 0.34% | +0.34 |
| AMZN Amazon.com Inc. | Add +0.3% | 0.69% | +0.10 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +2.3% | 4.87% | +0.09 |
| VIG Vanguard Dividend Apprec ETF | Add +643.6% | 0.08% | +0.07 |
| AVGO Broadcom Inc. | Add +1.0% | 0.27% | +0.07 |
| DAL Delta Air Lines Inc. | Add +5021.9% | 0.06% | +0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +8.0% | 0.86% | +0.04 |
| NFLX Netflix Inc. | Add +60.0% | 0.08% | +0.04 |
| DJT Trump Media & Technology Gro | Add +194.4% | 0.04% | +0.04 |
| O Realty Income Corp. | Add +812.2% | 0.04% | +0.03 |
| VTI VG Morningstar TS MKT ETF-US | Add +11.9% | 0.29% | +0.03 |
| V Visa Inc. Class A | Add +34.5% | 0.09% | +0.03 |
| NVDA Nvidia Corp. | Add +16.6% | 0.12% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +2.1% | 0.20% | +0.03 |
| SO The Southern Co. | Add +421.9% | 0.03% | +0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +0.2% | 0.46% | +0.02 |
| NOW ServiceNow Inc. | Add +273.6% | 0.03% | +0.02 |
| GLD SPDR Gold Shares | New | 0.02% | +0.02 |
| ITOT iShares Core S&P Total U.S. | New | 0.02% | +0.02 |
| VT Vanguard Tot World STK ETF | Add +1808.3% | 0.02% | +0.02 |
| ASML ASML Holding NV-NY Reg SHS | New | 0.02% | +0.02 |
| ABNB Airbnb Inc. Class A | Add +9010.0% | 0.02% | +0.02 |
| ISRG Intuitive Surgical Inc. | Add +77.5% | 0.03% | +0.01 |
| SPGI S&P Global Inc. | Add +15.7% | 0.16% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +17.7% | 0.08% | +0.01 |
| INTU Intuit Inc. | Add +146.1% | 0.02% | +0.01 |
| UBER Uber Technologies Inc. | Add +280.5% | 0.02% | +0.01 |
| ADBE Adobe Inc. | Add +222.8% | 0.02% | +0.01 |
| IYW iShares Ustechnology ETF | Add +24.1% | 0.06% | +0.01 |
| MSCI MSCI Inc. | New | 0.01% | +0.01 |
| LULU Lululemon Athletica Inc. | Add +416.0% | 0.01% | +0.01 |
| CMG Chipotle Mexican Grill Inc. | Add +22.2% | 0.05% | +0.01 |
| CPRT Copart Inc. | New | 0.01% | +0.01 |
| TTD Trade Desk Inc./the Class A | New | 0.01% | +0.01 |
| IJR iShares Core S&P Small-Cap E | Add +8.6% | 0.18% | +0.01 |
| SNPS Synopsys Inc. | New | 0.01% | +0.01 |
| TJX TJX Companies Inc. | Add +17.9% | 0.05% | +0.01 |
| CDNS Cadence Design SYS Inc. | New | 0.01% | +0.01 |
| DIA SS SPDR Dow Jones Indus Avg | Add +33.5% | 0.03% | +0.01 |
| IVW iShares S&P 500 Growth ETF | Add +61.9% | 0.02% | +0.01 |
| INVH Invitation Homes Inc. | New | 0.01% | +0.01 |
| IWR iShares Russell Mid-Cap ETF | Add +7.9% | 0.10% | +0.01 |
| COP Conocophillips | Add +965.1% | 0.01% | +0.01 |
| FHLC Fidelity MSCI Health Care | Add +207.3% | 0.01% | +0.01 |
| MSI Motorola Solutions Inc. | Add +0.5% | 0.31% | +0.01 |
| META Meta Platforms Inc. Class A | Add +4.9% | 0.09% | +0.00 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +4.0% | 0.19% | +0.00 |
| TSM Taiwan Semiconductor-SP ADR | Add +125.0% | 0.01% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 660 | $1.1B | VOO, AGG, SPDW, VB, VO |
| Q1 2026 | 652 | $958.0M | VOO, AGG, SPDW, VB, VO |
| Q4 2025 | 697 | $961.1M | VOO, AGG, IEFA, VB, VO |
| Q3 2025 | 658 | $935.6M | VOO, AGG, IEFA, VB, VO |
| Q2 2025 | 645 | $871.9M | VOO, AGG, IEFA, VB, VO |
| Q1 2025 | 698 | $782.6M | VOO, AGG, IEFA, VBR, VB |
| Q4 2024 | 673 | $749.3M | VOO, IEFA, AGG, VBR, VB |
| Q3 2024 | 578 | $737.0M | VOO, IEFA, AGG, VBR, VB |
| Q2 2024 | 583 | $691.7M | VOO, IEFA, AGG, VBR, VB |
| Q1 2024 | 606 | $669.0M | VOO, IEFA, VBR, AGG, VB |