Fiduciary Alliance LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 17, 2024), Fiduciary Alliance LLC reported 193 stock positions worth $566.4 million. Its top holding was Microsoft (MSFT) at 5.8% of the portfolio, followed by Apple (AAPL, 4.5%) and SS SPDR S&P 500 ETF Trust-US (SPY, 4.4%). Compared with Q4 2023, it opened 24 new positions, sold out of 12, added to 71 and reduced 87. The biggest buy was a new position in iShares Bitcoin Trust ETF (IBIT) and the biggest sale Cisco Systems (CSCO, shares −84%).
- Most Recent 13F
- Q2 2026
- Location
- GREENVILLE, SC
- CIK
- 0001954805
- Portfolio Value
- $566.4M (Q1 2024)
- SEC Filing
- 0001954805-24-000003 ↗ filed Apr 17, 2024
Holdings Value
Holdings 193 stocks · $566.4M
| MSFT Microsoft Corp. | 5.75% | 76,747 | $32.6M | Reduce -2.1% |
| AAPL Apple Inc. | 4.45% | 148,250 | $25.2M | Reduce -3.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 4.40% | 47,729 | $24.9M | Add +5.9% |
| JPM JPMorgan Chase & Co. | 3.51% | 99,810 | $19.9M | Reduce -4.0% |
| COP Conocophillips | 3.46% | 152,091 | $19.6M | Reduce -1.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 3.18% | 42,906 | $18.0M | Reduce -1.2% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.82% | 447,042 | $16.0M | Add +0.9% |
| MDLZ Mondelez International Inc. Class A | 2.42% | 196,414 | $13.7M | Reduce -4.8% |
| HD Home Depot Inc. | 2.21% | 34,075 | $12.5M | Reduce -2.9% |
| AMZN Amazon.com Inc. | 2.06% | 64,498 | $11.7M | Reduce -0.8% |
| JNJ Johnson & Johnson | 1.92% | 68,817 | $10.9M | Reduce -13.9% |
| NVDA Nvidia Corp. | 1.84% | 11,519 | $10.4M | Reduce -13.9% |
| ETN Eaton Corp. PLC | 1.84% | 33,351 | $10.4M | Reduce -12.7% |
| IJR iShares Core S&P Small-Cap E | 1.69% | 87,672 | $9.6M | Add +9.9% |
| MRK Merck & Co. Inc. | 1.64% | 71,094 | $9.3M | Reduce -1.4% |
| CCI Crown Castle Inc. | 1.61% | 87,711 | $9.1M | Add +9.1% |
| CVX Chevron Corp. | 1.60% | 57,141 | $9.1M | Reduce -2.6% |
| WWJD Inspire International ETF | 1.60% | 302,976 | $9.1M | Add +3.0% |
| FCX Freeport-McMoran Inc. | 1.55% | 185,456 | $8.8M | Reduce -3.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 1.46% | 67,996 | $8.3M | Add +45.9% |
| PEP Pepsico Inc. | 1.43% | 46,910 | $8.1M | Reduce -6.7% |
| RSG Republic Services Inc. | 1.39% | 41,443 | $7.9M | Reduce -4.0% |
| AMGN Amgen Inc. | 1.29% | 25,742 | $7.3M | Add +1.0% |
| MS Morgan Stanley | 1.27% | 76,764 | $7.2M | Reduce -1.9% |
| BOTZ Global X Robotics & Artifici | 1.26% | 226,210 | $7.2M | Add +3.1% |
| DHR Danaher Corp. | 1.19% | 27,276 | $6.8M | Add +0.4% |
| FERG Ferguson Jersey Ltd. | 1.13% | 29,504 | $6.4M | Reduce -1.6% |
| SCHG Schwab US Large-Cap Growth | 1.12% | 68,607 | $6.4M | Add +41.6% |
| LMT Lockheed Martin Corp. | 1.08% | 13,559 | $6.1M | Reduce -2.0% |
| GOOGL Alphabet Inc. Class A | 1.08% | 39,333 | $6.1M | Add +4.1% |
| NEE Nextera Energy Inc. | 1.03% | 91,724 | $5.8M | Reduce -12.1% |
| SCHR Schwab Intermediate-Term US | 1.02% | 118,505 | $5.8M | Add +37.5% |
| IBIT iShares Bitcoin Trust ETF | 0.95% | 135,350 | $5.4M | New |
| PWR Quanta Services Inc. | 0.92% | 20,127 | $5.2M | Reduce -15.0% |
| TXN Texas Instruments Inc. | 0.89% | 28,951 | $5.0M | Reduce -1.8% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.87% | 85,995 | $4.9M | Reduce -1.3% |
| SCHD Schwab US DVD Equity ETF | 0.87% | 61,356 | $4.9M | Add +43.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.83% | 81,247 | $4.7M | Add +0.3% |
| SGOL Abrdn Physical Gold Shares | 0.82% | 215,349 | $4.6M | Reduce -3.6% |
| SPEM State Street SP PTF Em ETF | 0.78% | 122,101 | $4.4M | Add +4.1% |
| BABA Alibaba Group Holding-SP ADR | 0.72% | 55,229 | $4.1M | Add +181.2% |
| MCO Moody's Corp. | 0.68% | 9,830 | $3.9M | Reduce -2.6% |
| CELH Celsius Holdings Inc. | 0.66% | 45,588 | $3.8M | Reduce -21.8% |
| COST Costco Wholesale Corp. | 0.66% | 5,147 | $3.7M | Reduce -4.0% |
| PYPL PayPal Holdings Inc. | 0.61% | 53,076 | $3.5M | Add +604.7% |
| SHV iShares 0-1 Year Treasury Bo | 0.60% | 31,073 | $3.4M | Add +16.5% |
| JPIB JPMorgan Intl BND ETF | 0.60% | 71,496 | $3.4M | Add +6.0% |
| CPS Cooper-Standard Holding | 0.60% | 213,683 | $3.4M | Add +126.3% |
| GBTC Grayscale Bitcoin Trust ETF | 0.58% | 53,279 | $3.3M | New |
| EW Edwards Lifesciences Corp. | 0.58% | 34,655 | $3.3M | Reduce -5.1% |
| TFC Truist Financial Corp. | 0.57% | 83,650 | $3.2M | Reduce -0.9% |
| CME Cme Group Inc. | 0.56% | 15,050 | $3.2M | New |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.56% | 22,048 | $3.2M | New |
| MLPX Global X MLP & Energy Infras | 0.53% | 61,310 | $3.0M | Reduce -7.9% |
| UNP Union Pacific Corp. | 0.53% | 12,336 | $3.0M | Add +1213.7% |
| SCHH Schwab US REIT ETF | 0.53% | 149,963 | $3.0M | Add +6.0% |
| SECT Main Sector Rotation ETF | 0.49% | 55,093 | $2.8M | Add +3.7% |
| QQQ Invesco QQQ Trust Series 1 | 0.46% | 5,836 | $2.6M | Add +101.1% |
| BIBL Inspire 100 ETF | 0.45% | 65,397 | $2.5M | Add +1.2% |
| HELO JPMorgan Hedged Equity ETF | 0.42% | 42,396 | $2.4M | Add +50.9% |
| MKL Markel Group Inc. | 0.41% | 1,544 | $2.3M | Reduce -12.7% |
| HES Hess Corp. | 0.41% | 15,011 | $2.3M | Reduce -28.5% |
| ITOT iShares Core S&P Total U.S. | 0.40% | 19,778 | $2.3M | Add +1.3% |
| XBI SS SPDR S&P Biotech ETF | 0.38% | 23,033 | $2.2M | Add +8.4% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.37% | 6,550 | $2.1M | Add +2.7% |
| VRIG Invesco Variable Rate Invest | 0.37% | 82,599 | $2.1M | Add +14.9% |
| VFC VF Corp. | 0.35% | 130,854 | $2.0M | New |
| IQV Iqvia Holdings Inc. | 0.33% | 7,488 | $1.9M | New |
| MSTR Strategy Inc. filed as MICROSTRATEGY INC | 0.33% | 1,134 | $1.9M | Add +36.1% |
| ICE Intercontinental Exchange Inc. | 0.32% | 13,121 | $1.8M | New |
| BNDX Vanguard Total Intl Bond ETF | 0.32% | 36,631 | $1.8M | Add +29.5% |
| CIBR First Trust Nasdaq Cybersecu | 0.31% | 30,819 | $1.7M | Add +20.3% |
| XOM Exxon Mobil Corp. | 0.30% | 14,763 | $1.7M | Add +0.9% |
| NANR Sta STR SP S&P Nor An Res-Ui | 0.30% | 30,453 | $1.7M | Add +5.7% |
| IGPT Invesco AI and Next Gen Soft | 0.29% | 36,478 | $1.7M | Reduce -19.4% |
| CSCO Cisco Systems Inc. | 0.28% | 31,178 | $1.6M | Reduce -83.9% |
| PLTR Palantir Technologies Inc. Class A | 0.27% | 67,401 | $1.5M | Add +10.9% |
| JPIE JPMorgan Income ETF | 0.27% | 33,956 | $1.5M | Add +6.6% |
| QQQE Dirx Nasdaq-100EQ Wi ETF-Usd | 0.27% | 17,020 | $1.5M | New |
| MINT PIMCO Enhanced Short Maturit | 0.26% | 14,509 | $1.5M | Add +6.1% |
| IVW iShares S&P 500 Growth ETF | 0.25% | 16,793 | $1.4M | Add +2.7% |
| SPHQ Invesco S&P 500 Quality ETF | 0.25% | 23,511 | $1.4M | Add +3.1% |
| EPI Wisdomtree India Earnings | 0.24% | 31,114 | $1.4M | Add +6.1% |
| QQH HCM Defender 100 Index ETF | 0.23% | 24,080 | $1.3M | Add +0.3% |
| LGH HCM Defender 500 Index ETF | 0.22% | 26,874 | $1.2M | Add +0.6% |
| HEDJ Wisdomtree Europe Hedged Equ | 0.22% | 25,482 | $1.2M | Reduce -27.2% |
| SPHY SS SPDR P High Yield ETF | 0.20% | 49,501 | $1.1M | Add +40.4% |
| DTE DTE Energy Company | 0.20% | 10,127 | $1.1M | Reduce -0.9% |
| IFRA iShares US Infrastructure | 0.19% | 24,454 | $1.1M | Reduce -50.5% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.18% | 19,426 | $1.0M | Add +181.5% |
| COIN Coinbase Global Inc. Class A | 0.18% | 4,110 | $1.0M | New |
| IJK iShares S&P Mid-Cap 400 Grow | 0.18% | 11,159 | $1.0M | Add +0.1% |
| GGG Graco Inc. | 0.16% | 9,941 | $917K | Reduce -6.7% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.16% | 18,701 | $913K | New |
| IVE iShares S&P 500 Value ETF | 0.16% | 4,836 | $898K | Add +1.5% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.15% | 6,579 | $839K | New |
| CGW Invesco S&P Global Water Ind | 0.14% | 14,611 | $807K | Reduce -54.5% |
| META Meta Platforms Inc. Class A | 0.14% | 1,608 | $790K | Reduce -2.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.14% | 3,474 | $787K | Reduce -0.1% |
| BLOK Amplify Blockchain Tech ETF | 0.14% | 21,712 | $772K | Reduce -27.7% |
Other holdings (3): bonds, preferreds, convertibles and warrants · $207K (not counted above)
Total filed on the 13F, all lines: $566.6M.
Portfolio Sells Q4 2023 → Q1 2024
| CSCO Cisco Systems Inc. | Reduce -83.9% | 0.28% | −1.65 |
| AAPL Apple Inc. | Reduce -3.3% | 4.45% | −1.36 |
| CMCSA Comcast Corp. Class A | Reduce -89.1% | 0.07% | −0.71 |
| JNJ Johnson & Johnson | Reduce -13.9% | 1.92% | −0.55 |
| MDLZ Mondelez International Inc. Class A | Reduce -4.8% | 2.42% | −0.52 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.49 |
| PEP Pepsico Inc. | Reduce -6.7% | 1.43% | −0.25 |
| NEE Nextera Energy Inc. | Reduce -12.1% | 1.03% | −0.22 |
| IFRA iShares US Infrastructure | Reduce -50.5% | 0.19% | −0.21 |
| CGW Invesco S&P Global Water Ind | Reduce -54.5% | 0.14% | −0.19 |
| HES Hess Corp. | Reduce -28.5% | 0.41% | −0.19 |
| HD Home Depot Inc. | Reduce -2.9% | 2.21% | −0.18 |
| MS Morgan Stanley | Reduce -1.9% | 1.27% | −0.17 |
| LMT Lockheed Martin Corp. | Reduce -2.0% | 1.08% | −0.15 |
| CVX Chevron Corp. | Reduce -2.6% | 1.60% | −0.12 |
| TXN Texas Instruments Inc. | Reduce -1.8% | 0.89% | −0.10 |
| MCO Moody's Corp. | Reduce -2.6% | 0.68% | −0.09 |
| PROSHARES SHORT QQQ | Sold out | 0.00% | −0.09 |
| AGG iShares Core U.S. Aggregate | Reduce -60.7% | 0.05% | −0.09 |
| PWR Quanta Services Inc. | Reduce -15.0% | 0.92% | −0.09 |
| MKL Markel Group Inc. | Reduce -12.7% | 0.41% | −0.08 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -1.3% | 0.87% | −0.08 |
| HEDJ Wisdomtree Europe Hedged Equ | Reduce -27.2% | 0.22% | −0.08 |
| MBB iShares MBS ETF | Reduce -58.0% | 0.04% | −0.08 |
| USMV iShares MSCI USA Min Vol Fac | Sold out | 0.00% | −0.07 |
| FCX Freeport-McMoran Inc. | Reduce -3.6% | 1.55% | −0.06 |
| COP Conocophillips | Reduce -1.1% | 3.46% | −0.06 |
| SUSA iShares ESG Optimized MSCI U | Reduce -49.6% | 0.06% | −0.06 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Sold out | 0.00% | −0.06 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -24.4% | 0.11% | −0.06 |
| MLPX Global X MLP & Energy Infras | Reduce -7.9% | 0.53% | −0.05 |
| SGOL Abrdn Physical Gold Shares | Reduce -3.6% | 0.82% | −0.05 |
| ESGE iShares Inc. iShares ESG Awar | Sold out | 0.00% | −0.05 |
| MSFT Microsoft Corp. | Reduce -2.1% | 5.75% | −0.05 |
| IGPT Invesco AI and Next Gen Soft | Reduce -19.4% | 0.29% | −0.05 |
| TFC Truist Financial Corp. | Reduce -0.9% | 0.57% | −0.05 |
| PAUG Innovator U.S. Equity Power | Sold out | 0.00% | −0.05 |
| ARKK ARK Innovation ETF | Sold out | 0.00% | −0.05 |
| DUK Duke Energy Corp. | Sold out | 0.00% | −0.05 |
| EMB iShares JP Morgan Usd Emergi | Sold out | 0.00% | −0.04 |
| BWX SS SPDR BB Intl Treasury BD | Sold out | 0.00% | −0.04 |
| COST Costco Wholesale Corp. | Reduce -4.0% | 0.66% | −0.04 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Sold out | 0.00% | −0.04 |
| BLOK Amplify Blockchain Tech ETF | Reduce -27.7% | 0.14% | −0.04 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -37.5% | 0.05% | −0.04 |
| TLH iShares 10-20 Year Treasury | Reduce -36.3% | 0.04% | −0.03 |
| IVV iShares Core S&P 500 ETF | Reduce -22.9% | 0.09% | −0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -36.6% | 0.05% | −0.03 |
| VIG Vanguard Dividend Apprec ETF | Reduce -17.6% | 0.10% | −0.03 |
| SDY SS SPDR S&P Dividend ETF | Reduce -33.7% | 0.04% | −0.03 |
Portfolio Buys Q4 2023 → Q1 2024
| IBIT iShares Bitcoin Trust ETF | New | 0.95% | +0.95 |
| DIS The Walt Disney Co. | Add +45.9% | 1.46% | +0.63 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.58% | +0.58 |
| CME Cme Group Inc. | New | 0.56% | +0.56 |
| MTB M & T Bank Corp. | New | 0.56% | +0.56 |
| PYPL PayPal Holdings Inc. | Add +604.7% | 0.61% | +0.52 |
| UNP Union Pacific Corp. | Add +1213.7% | 0.53% | +0.48 |
| BABA Alibaba Group Holding-SP ADR | Add +181.2% | 0.72% | +0.42 |
| VFC VF Corp. | New | 0.35% | +0.35 |
| SCHG Schwab US Large-Cap Growth | Add +41.6% | 1.12% | +0.33 |
| IQV Iqvia Holdings Inc. | New | 0.33% | +0.33 |
| ICE Intercontinental Exchange Inc. | New | 0.32% | +0.32 |
| QQQE Dirx Nasdaq-100EQ Wi ETF-Usd | New | 0.27% | +0.27 |
| CPS Cooper-Standard Holding | Add +126.3% | 0.60% | +0.23 |
| SCHD Schwab US DVD Equity ETF | Add +43.9% | 0.87% | +0.23 |
| QQQ Invesco QQQ Trust Series 1 | Add +101.1% | 0.46% | +0.22 |
| MSTR Strategy Inc. | Add +36.1% | 0.33% | +0.22 |
| COIN Coinbase Global Inc. Class A | New | 0.18% | +0.18 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +5.9% | 4.40% | +0.18 |
| SCHR Schwab Intermediate-Term US | Add +37.5% | 1.02% | +0.17 |
| CALF PCR US SM CP CSH CWS ETF-Usd | New | 0.16% | +0.16 |
| NVO Novo-Nordisk A/S-Spons ADR | New | 0.15% | +0.15 |
| HELO JPMorgan Hedged Equity ETF | Add +50.9% | 0.42% | +0.13 |
| JEPQ JPM Nasdaq Equity Premium | Add +181.5% | 0.18% | +0.12 |
| PLTR Palantir Technologies Inc. Class A | Add +10.9% | 0.27% | +0.07 |
| PMAR Innovator U.S. Equity Power | New | 0.06% | +0.06 |
| QQQM Invesco Nasdaq 100 ETF | New | 0.05% | +0.05 |
| GNRC Generac Holdings Inc. | New | 0.05% | +0.05 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +2.7% | 0.37% | +0.05 |
| SHOP Shopify Inc. Class A | Add +128.7% | 0.09% | +0.05 |
| ETSY Etsy Inc. | New | 0.05% | +0.05 |
| JPST JPMorgan Ultra-Short Income | Add +92.8% | 0.10% | +0.04 |
| LLY Eli Lilly & Co. | New | 0.04% | +0.04 |
| BNDX Vanguard Total Intl Bond ETF | Add +29.5% | 0.32% | +0.04 |
| SPHY SS SPDR P High Yield ETF | Add +40.4% | 0.20% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +4.1% | 1.08% | +0.04 |
| SNSR Global X Internet of Things | New | 0.04% | +0.04 |
| IYJ iShares U.S. Industrials ETF | New | 0.04% | +0.04 |
| VOO Vanguard S&P 500 ETF | New | 0.04% | +0.04 |
| WM Waste Management Inc. | New | 0.04% | +0.04 |
| JEPI JPMorgan Equity Premium Inco | New | 0.04% | +0.04 |
| LIN Linde PLC | New | 0.04% | +0.04 |
| CIBR First Trust Nasdaq Cybersecu | Add +20.3% | 0.31% | +0.03 |
| BOTZ Global X Robotics & Artifici | Add +3.1% | 1.26% | +0.03 |
| SHV iShares 0-1 Year Treasury Bo | Add +16.5% | 0.60% | +0.03 |
| XOM Exxon Mobil Corp. | Add +0.9% | 0.30% | +0.02 |
| CORZ Core Scientific Inc. | New | 0.01% | +0.01 |
| SCHA Schwab US Small-Cap ETF | Add +46.6% | 0.06% | +0.01 |
| VRIG Invesco Variable Rate Invest | Add +14.9% | 0.37% | +0.01 |
| AVXL Anavex Life Sciences Corp. | New | 0.01% | +0.01 |
Options Activity Q4 2023 → Q1 2024
| ALIBABA GROUP HLDG LTD SPONSORED ADS | call | Sold out | 2,100 | $163before exit |
| RIOT PLATFORMS INC COM | call | Sold out | 1,500 | $23before exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q4 2023 → Q1 2024
| CORZZ Core Scientific Inc. - 29 | *W EXP 01/23/202 | New | 52,700 | $123K |
| CORZW Core Scientific Inc. - 27 | *W EXP 01/23/202 | New | 63,243 | $83K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 535 | $1.5B | AAPL, SPYM, JPM, MSFT, NVDA |
| Q1 2026 | 544 | $1.7B | AAPL, MSFT, NVDA, AMZN, JPM |
| Q4 2025 | 506 | $1.5B | AAPL, SPY, MSFT, JPM, NVDA |
| Q3 2025 | 489 | $1.5B | AAPL, MSFT, SPY, JPM, NVDA |
| Q2 2025 | 476 | $1.3B | MSFT, AAPL, SPY, JPM, NVDA |
| Q1 2025 | 383 | $1.0B | AAPL, SPY, MSFT, JPM, BRK.B |
| Q4 2024 | 351 | $988.0M | AAPL, MSFT, SPY, JPM, AMZN |
| Q3 2024 | 250 | $752.6M | AAPL, MSFT, SPY, JPM, BRK.B |
| Q2 2024 | 210 | $615.4M | MSFT, AAPL, SPY, JPM, COP |
| Q1 2024 | 193 | $566.4M | MSFT, AAPL, SPY, JPM, COP |