Fiduciary Alliance LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 13, 2025), Fiduciary Alliance LLC reported 351 stock positions worth $988.0 million. Its top holding was Apple (AAPL) at 5.7% of the portfolio, followed by Microsoft (MSFT, 4.3%) and SS SPDR S&P 500 ETF Trust-US (SPY, 3.7%). Compared with Q3 2024, it opened 113 new positions, sold out of 12, added to 186 and reduced 41. The biggest buy was Palantir Technologies Class A (PLTR, shares +38%) and the biggest sale Crown Castle (CCI, shares −71%).
- Most Recent 13F
- Q2 2026
- Location
- GREENVILLE, SC
- CIK
- 0001954805
- Portfolio Value
- $988.0M (Q4 2024)
- SEC Filing
- 0001954805-25-000002 ↗ filed Jan 13, 2025
Holdings Value
Holdings 351 stocks · $988.0M
| AAPL Apple Inc. | 5.73% | 226,116 | $56.6M | Add +16.9% |
| MSFT Microsoft Corp. | 4.28% | 100,252 | $42.3M | Add +13.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.66% | 61,719 | $36.2M | Add +9.3% |
| JPM JPMorgan Chase & Co. | 3.44% | 141,701 | $34.0M | Add +27.2% |
| AMZN Amazon.com Inc. | 2.87% | 129,090 | $28.3M | Add +36.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.46% | 53,651 | $24.3M | Add +9.0% |
| NVDA Nvidia Corp. | 2.40% | 176,826 | $23.7M | Add +12.1% |
| HD Home Depot Inc. | 1.90% | 48,151 | $18.7M | Add +21.8% |
| COP Conocophillips | 1.87% | 186,535 | $18.5M | Add +13.6% |
| SPDW Ste STR SPDR PT DW Eu ETF | 1.62% | 468,554 | $16.0M | Add +2.1% |
| IJR iShares Core S&P Small-Cap E | 1.37% | 117,316 | $13.5M | Add +5.5% |
| IBIT iShares Bitcoin Trust ETF | 1.31% | 243,311 | $12.9M | Add +10.5% |
| GOOGL Alphabet Inc. Class A | 1.30% | 67,719 | $12.8M | Add +27.4% |
| MS Morgan Stanley | 1.23% | 97,023 | $12.2M | Add +4.0% |
| PLTR Palantir Technologies Inc. Class A | 1.22% | 159,476 | $12.1M | Add +38.2% |
| SCHG Schwab US Large-Cap Growth | 1.20% | 425,200 | $11.9M | Add +16.6% |
| SCHD Schwab US DVD Equity ETF | 1.19% | 430,466 | $11.8M | Add +25.9% |
| JNJ Johnson & Johnson | 1.15% | 78,738 | $11.4M | Add +7.1% |
| ETN Eaton Corp. PLC | 1.00% | 29,649 | $9.8M | Add +0.7% |
| SCHR Schwab Intermediate-Term US | 0.96% | 391,107 | $9.5M | Add +13.3% |
| WWJD Inspire International ETF | 0.95% | 323,256 | $9.4M | Add +1.7% |
| MSTR Strategy Inc. filed as MICROSTRATEGY INC | 0.91% | 31,014 | $9.0M | Add +95.4% |
| PWR Quanta Services Inc. | 0.86% | 26,870 | $8.5M | Add +26.6% |
| BABA Alibaba Group Holding-SP ADR | 0.86% | 99,713 | $8.5M | Add +15.5% |
| RSG Republic Services Inc. | 0.85% | 41,547 | $8.4M | Add +0.8% |
| LMT Lockheed Martin Corp. | 0.85% | 17,196 | $8.4M | Add +6.2% |
| PYPL PayPal Holdings Inc. | 0.84% | 97,330 | $8.3M | Add +9.9% |
| KMI Kinder Morgan Inc. | 0.83% | 297,755 | $8.2M | Add +105.8% |
| NEE Nextera Energy Inc. | 0.82% | 112,669 | $8.1M | Add +8.7% |
| FCX Freeport-McMoran Inc. | 0.79% | 205,312 | $7.8M | Add +1.1% |
| DHR Danaher Corp. | 0.79% | 33,852 | $7.8M | Reduce -5.3% |
| GBTC Grayscale Bitcoin Trust ETF | 0.78% | 103,771 | $7.7M | Add +35.3% |
| AMGN Amgen Inc. | 0.76% | 28,906 | $7.5M | Add +8.3% |
| COST Costco Wholesale Corp. | 0.76% | 8,202 | $7.5M | Add +9.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.74% | 14,342 | $7.3M | Add +9.6% |
| MRK Merck & Co. Inc. | 0.73% | 72,830 | $7.2M | Add +5.2% |
| TXN Texas Instruments Inc. | 0.70% | 36,801 | $6.9M | Add +25.3% |
| TSLA Tesla Inc. | 0.70% | 17,083 | $6.9M | Add +202.4% |
| MCO Moody's Corp. | 0.69% | 14,316 | $6.8M | Add +32.5% |
| ISRG Intuitive Surgical Inc. | 0.66% | 12,497 | $6.5M | Add +33.7% |
| AVGO Broadcom Inc. | 0.65% | 27,639 | $6.4M | Add +422.4% |
| ORCL Oracle Corp. | 0.64% | 38,028 | $6.3M | Add +140.8% |
| MDLZ Mondelez International Inc. Class A | 0.64% | 106,054 | $6.3M | Reduce -23.3% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.64% | 69,114 | $6.3M | Add +800.6% |
| GOOG Alphabet Inc. Class C | 0.63% | 32,699 | $6.2M | Add +101.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.61% | 107,246 | $6.1M | Add +1.1% |
| SPEM State Street SP PTF Em ETF | 0.59% | 152,052 | $5.8M | Add +5.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.59% | 52,108 | $5.8M | Add +1.3% |
| MLPX Global X MLP & Energy Infras | 0.58% | 94,154 | $5.7M | Add +27.2% |
| SGOL Abrdn Physical Gold Shares | 0.57% | 223,973 | $5.6M | Add +1.5% |
| VFC VF Corp. | 0.56% | 256,531 | $5.5M | Add +6.8% |
| META Meta Platforms Inc. Class A | 0.56% | 9,367 | $5.5M | Add +305.3% |
| CME Cme Group Inc. | 0.55% | 23,485 | $5.5M | Add +17.9% |
| WMT Walmart Inc. | 0.52% | 56,714 | $5.1M | Add +217.9% |
| UNH Unitedhealth Group Inc. | 0.51% | 9,893 | $5.0M | Add +260.7% |
| XOM Exxon Mobil Corp. | 0.50% | 46,199 | $5.0M | Reduce -30.8% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.49% | 25,991 | $4.9M | Add +8.7% |
| LLY Eli Lilly & Co. | 0.48% | 6,187 | $4.8M | Add +66.0% |
| HELO JPMorgan Hedged Equity ETF | 0.47% | 75,207 | $4.7M | Add +8.4% |
| CPS Cooper-Standard Holding | 0.47% | 343,892 | $4.7M | Add +9.3% |
| TFC Truist Financial Corp. | 0.43% | 97,618 | $4.2M | Add +8.4% |
| CL Colgate-Palmolive Co. | 0.41% | 44,729 | $4.1M | New |
| V Visa Inc. Class A | 0.41% | 12,863 | $4.1M | Add +180.7% |
| AXP American Express Co. | 0.40% | 13,438 | $4.0M | Add +20.7% |
| MA Mastercard Inc. Class A | 0.40% | 7,565 | $4.0M | Add +141.2% |
| SCHH Schwab US REIT ETF | 0.40% | 188,405 | $4.0M | Add +8.6% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.40% | 70,398 | $3.9M | Reduce -6.9% |
| FBTC Fidelity Wise Origin Bitcoin | 0.39% | 46,920 | $3.8M | Add +2.0% |
| JPIB JPMorgan Intl BND ETF | 0.38% | 80,319 | $3.8M | Add +4.5% |
| PYLD PIMCO Multisector Bond Actv | 0.38% | 143,175 | $3.7M | Add +3.4% |
| SPG Simon Property Group Inc. | 0.37% | 21,216 | $3.7M | New |
| ICE Intercontinental Exchange Inc. | 0.36% | 24,093 | $3.6M | Add +40.9% |
| VST Vistra Corp. | 0.35% | 24,803 | $3.4M | New |
| SHV iShares 0-1 Year Treasury Bo | 0.33% | 30,008 | $3.3M | Add +1.1% |
| MKL Markel Group Inc. | 0.33% | 1,881 | $3.2M | Add +25.2% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.31% | 7,208 | $3.1M | Add +7.3% |
| BOTZ Global X Robotics & Artifici | 0.31% | 95,977 | $3.1M | Reduce -64.7% |
| BNDX Vanguard Total Intl Bond ETF | 0.31% | 62,435 | $3.1M | Add +8.5% |
| AWK American Water Works Co. Inc. | 0.30% | 23,927 | $3.0M | Add +3.0% |
| CMCSA Comcast Corp. Class A | 0.30% | 79,110 | $3.0M | Add +982.8% |
| ITOT iShares Core S&P Total U.S. | 0.29% | 22,405 | $2.9M | Add +4.5% |
| VRIG Invesco Variable Rate Invest | 0.29% | 113,963 | $2.9M | Add +14.1% |
| COIN Coinbase Global Inc. Class A | 0.29% | 11,453 | $2.8M | Add +19.5% |
| SECT Main Sector Rotation ETF | 0.29% | 51,596 | $2.8M | Reduce -1.5% |
| ABBV Abbvie Inc. | 0.28% | 15,847 | $2.8M | Add +223.4% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.28% | 53,743 | $2.8M | Add +5.8% |
| JQUA JPMorgan US Quality Factor | 0.28% | 47,802 | $2.7M | New |
| AON Aon PLC Class A | 0.28% | 7,573 | $2.7M | New |
| RSP Invesco S&P 500 Equal Weight | 0.27% | 15,074 | $2.6M | Add +0.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.25% | 8,610 | $2.5M | Add +3.3% |
| WDAY Workday Inc. Class A | 0.25% | 9,634 | $2.5M | New |
| SYK Stryker Corp. | 0.25% | 6,904 | $2.5M | New |
| BIBL Inspire 100 ETF | 0.25% | 63,735 | $2.5M | Add +2.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.25% | 56,014 | $2.5M | Add +127.2% |
| TSM Taiwan Semiconductor-SP ADR | 0.25% | 12,369 | $2.4M | Add +661.2% |
| CVX Chevron Corp. | 0.25% | 16,744 | $2.4M | Reduce -22.3% |
| MINT PIMCO Enhanced Short Maturit | 0.24% | 24,116 | $2.4M | Add +6.0% |
| CIBR First Trust Nasdaq Cybersecu | 0.24% | 37,911 | $2.4M | Add +0.9% |
| PEP Pepsico Inc. | 0.24% | 15,520 | $2.4M | Reduce -54.1% |
| CCI Crown Castle Inc. | 0.23% | 25,478 | $2.3M | Reduce -71.3% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $1.1M (not counted above)
Total filed on the 13F, all lines: $989.1M.
Portfolio Sells Q3 2024 → Q4 2024
| CCI Crown Castle Inc. | Reduce -71.3% | 0.23% | −1.17 |
| BOTZ Global X Robotics & Artifici | Reduce -64.7% | 0.31% | −0.85 |
| MDLZ Mondelez International Inc. Class A | Reduce -23.3% | 0.64% | −0.71 |
| XOM Exxon Mobil Corp. | Reduce -30.8% | 0.50% | −0.54 |
| DHR Danaher Corp. | Reduce -5.3% | 0.79% | −0.53 |
| PEP Pepsico Inc. | Reduce -54.1% | 0.24% | −0.53 |
| MELI MercadoLibre Inc. | Sold out | 0.00% | −0.34 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -77.3% | 0.06% | −0.28 |
| XBI SS SPDR S&P Biotech ETF | Reduce -81.1% | 0.04% | −0.27 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -6.9% | 0.40% | −0.22 |
| SGOV iShares 0-3 Month Treasury B | Sold out | 0.00% | −0.21 |
| EPI Wisdomtree India Earnings | Sold out | 0.00% | −0.18 |
| CVX Chevron Corp. | Reduce -22.3% | 0.25% | −0.18 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -32.8% | 0.18% | −0.11 |
| SECT Main Sector Rotation ETF | Reduce -1.5% | 0.29% | −0.09 |
| QQH HCM Defender 100 Index ETF | Reduce -15.0% | 0.14% | −0.06 |
| LGH HCM Defender 500 Index ETF | Reduce -13.5% | 0.12% | −0.06 |
| SPHQ Invesco S&P 500 Quality ETF | Reduce -2.7% | 0.16% | −0.06 |
| CGW Invesco S&P Global Water Ind | Sold out | 0.00% | −0.05 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -0.7% | 0.11% | −0.04 |
| AGG iShares Core U.S. Aggregate | Sold out | 0.00% | −0.03 |
| IFRA iShares US Infrastructure | Reduce -38.4% | 0.03% | −0.03 |
| MBB iShares MBS ETF | Sold out | 0.00% | −0.03 |
| DVY iShares Select Dividend ETF | Sold out | 0.00% | −0.03 |
| VEA Vanguard Ftse Developed ETF | Sold out | 0.00% | −0.03 |
| NKE Nike Inc. Class B | Reduce -23.5% | 0.03% | −0.03 |
| PLD Prologis Inc. | Sold out | 0.00% | −0.03 |
| PFEB Innovator U.S. Equity Power | Sold out | 0.00% | −0.03 |
| IWM iShares Russell 2000 ETF | Reduce -14.1% | 0.05% | −0.03 |
| MDY State Street SPDR S&P Midcap | Reduce -1.9% | 0.08% | −0.03 |
| DTE DTE Energy Company | Reduce -9.4% | 0.05% | −0.02 |
| VGK Vanguard Ftse Europe ETF | Reduce -4.6% | 0.05% | −0.02 |
| CELH Celsius Holdings Inc. | Reduce -19.8% | 0.02% | −0.02 |
| BP BP PLC-Spons ADR | Reduce -1.4% | 0.06% | −0.02 |
| PMAR Innovator U.S. Equity Power | Reduce -29.9% | 0.03% | −0.02 |
| XHIEX Miller/Howard High Income Eq | Sold out | 0.00% | −0.02 |
| QUAL iShares MSCI USA Quality Fac | Reduce -4.0% | 0.05% | −0.02 |
| BLOK Amplify Blockchain Tech ETF | Reduce -25.7% | 0.03% | −0.02 |
| IXJ iShares Global Healthcare Et | Reduce -2.4% | 0.03% | −0.02 |
| IGIB iShares 5-10Y Inv Grade Corp. | Reduce -19.5% | 0.02% | −0.02 |
| VCIT Vanguard Int-Term Corporate | Reduce -1.7% | 0.04% | −0.02 |
| PANW Palo Alto Networks Inc. | Reduce -1.7% | 0.06% | −0.01 |
| DFAC Dimensional US Core Equity 2 | Reduce -1.1% | 0.05% | −0.01 |
| ECL Ecolab Inc. | Reduce -9.9% | 0.02% | −0.01 |
| SDY SS SPDR S&P Dividend ETF | Reduce -5.7% | 0.02% | −0.01 |
| ITA iShares U.S. Aerospace & Def | Reduce -3.1% | 0.02% | −0.01 |
| SNSR Global X Internet of Things | Reduce -7.7% | 0.02% | −0.01 |
| DFAT Dimensional US Target Value | Reduce -2.6% | 0.02% | −0.01 |
| CRM Salesforce Inc. | Reduce -8.6% | 0.04% | −0.01 |
| SCHW Schwab (charles) Corp. | Reduce -0.7% | 0.03% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| PLTR Palantir Technologies Inc. Class A | Add +38.2% | 1.22% | +0.65 |
| MSTR Strategy Inc. | Add +95.4% | 0.91% | +0.55 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +800.6% | 0.64% | +0.55 |
| AVGO Broadcom Inc. | Add +422.4% | 0.65% | +0.53 |
| AMZN Amazon.com Inc. | Add +36.2% | 2.87% | +0.52 |
| TSLA Tesla Inc. | Add +202.4% | 0.70% | +0.50 |
| CL Colgate-Palmolive Co. | New | 0.41% | +0.41 |
| KMI Kinder Morgan Inc. | Add +105.8% | 0.83% | +0.40 |
| META Meta Platforms Inc. Class A | Add +305.3% | 0.56% | +0.38 |
| SPG Simon Property Group Inc. | New | 0.37% | +0.37 |
| VST Vistra Corp. | New | 0.35% | +0.35 |
| WMT Walmart Inc. | Add +217.9% | 0.52% | +0.33 |
| JPM JPMorgan Chase & Co. | Add +27.2% | 3.44% | +0.32 |
| UNH Unitedhealth Group Inc. | Add +260.7% | 0.51% | +0.29 |
| ORCL Oracle Corp. | Add +140.8% | 0.64% | +0.28 |
| JQUA JPMorgan US Quality Factor | New | 0.28% | +0.28 |
| AON Aon PLC Class A | New | 0.28% | +0.28 |
| GOOG Alphabet Inc. Class C | Add +101.8% | 0.63% | +0.27 |
| GBTC Grayscale Bitcoin Trust ETF | Add +35.3% | 0.78% | +0.26 |
| CMCSA Comcast Corp. Class A | Add +982.8% | 0.30% | +0.26 |
| SYK Stryker Corp. | New | 0.25% | +0.25 |
| WDAY Workday Inc. Class A | New | 0.25% | +0.25 |
| IBIT iShares Bitcoin Trust ETF | Add +10.5% | 1.31% | +0.25 |
| V Visa Inc. Class A | Add +180.7% | 0.41% | +0.24 |
| SHEL Shell PLC-ADR | New | 0.22% | +0.22 |
| XSMO Invesco S&P Smallcap Momentu | New | 0.21% | +0.21 |
| TSM Taiwan Semiconductor-SP ADR | Add +661.2% | 0.25% | +0.21 |
| SAP Sap SE-Sponsored ADR | New | 0.21% | +0.21 |
| AER Aercap Holdings NV | New | 0.20% | +0.20 |
| MA Mastercard Inc. Class A | Add +141.2% | 0.40% | +0.20 |
| COF Capital One Financial Corp. | New | 0.16% | +0.16 |
| TYL Tyler Technologies Inc. | New | 0.16% | +0.16 |
| GEV GE Vernova Inc. | New | 0.16% | +0.16 |
| ABBV Abbvie Inc. | Add +223.4% | 0.28% | +0.16 |
| WFC Wells Fargo & Co. | New | 0.15% | +0.15 |
| EAGL Eagle Capital Select Eqty | New | 0.14% | +0.14 |
| WPC WP Carey Inc. | New | 0.14% | +0.14 |
| ELV Elevance Health Inc. | Add +701.9% | 0.18% | +0.14 |
| ARGT Global X MSCI Argentina ETF | New | 0.14% | +0.14 |
| ETHA iShares Ethereum Trust ETF | Add +210.2% | 0.21% | +0.14 |
| HUM Humana Inc. | New | 0.14% | +0.14 |
| LOW Lowe's Cos Inc. | Add +338.2% | 0.21% | +0.14 |
| ADI Analog Devices Inc. | New | 0.13% | +0.13 |
| AJG Arthur J Gallagher & Co. | New | 0.13% | +0.13 |
| CHTR Charter Communications Inc. Class A | New | 0.13% | +0.13 |
| TEL Te Connectivity PLC | New | 0.13% | +0.13 |
| WWD Woodward Inc. | New | 0.13% | +0.13 |
| GOOGL Alphabet Inc. Class A | Add +27.4% | 1.30% | +0.13 |
| HLT Hilton Worldwide Holdings Inc. | New | 0.13% | +0.13 |
| ROP Roper Technologies Inc. | New | 0.12% | +0.12 |
Options Activity Q3 2024 → Q4 2024
| BABA Alibaba Group Holding-SP ADR | call | Sold out | 2,800 | $297Kbefore exit |
| TSLA Tesla Inc. | call | Sold out | 200 | $52Kbefore exit |
| MSTR Strategy Inc. | call | Sold out | 300 | $51Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q3 2024 → Q4 2024
| CORZZ Core Scientific Inc. - 29 | *W EXP 01/23/202 | Reduce -6.6% | 48,998 | $687K |
| CORZW Core Scientific Inc. - 27 | *W EXP 01/23/202 | Reduce -9.8% | 49,216 | $405K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 535 | $1.5B | AAPL, SPYM, JPM, MSFT, NVDA |
| Q1 2026 | 544 | $1.7B | AAPL, MSFT, NVDA, AMZN, JPM |
| Q4 2025 | 506 | $1.5B | AAPL, SPY, MSFT, JPM, NVDA |
| Q3 2025 | 489 | $1.5B | AAPL, MSFT, SPY, JPM, NVDA |
| Q2 2025 | 476 | $1.3B | MSFT, AAPL, SPY, JPM, NVDA |
| Q1 2025 | 383 | $1.0B | AAPL, SPY, MSFT, JPM, BRK.B |
| Q4 2024 | 351 | $988.0M | AAPL, MSFT, SPY, JPM, AMZN |
| Q3 2024 | 250 | $752.6M | AAPL, MSFT, SPY, JPM, BRK.B |
| Q2 2024 | 210 | $615.4M | MSFT, AAPL, SPY, JPM, COP |
| Q1 2024 | 193 | $566.4M | MSFT, AAPL, SPY, JPM, COP |