Fiduciary Alliance LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 10, 2024), Fiduciary Alliance LLC reported 210 stock positions worth $615.4 million. Its top holding was Microsoft (MSFT) at 6.2% of the portfolio, followed by Apple (AAPL, 5.7%) and SS SPDR S&P 500 ETF Trust-US (SPY, 4.7%). Compared with Q1 2024, it opened 35 new positions, sold out of 18, added to 117 and reduced 52. The biggest buy was Apple (AAPL, shares +8%) and the biggest sale Mondelez International Class A (MDLZ, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- GREENVILLE, SC
- CIK
- 0001954805
- Portfolio Value
- $615.4M (Q2 2024)
- SEC Filing
- 0001954805-24-000004 ↗ filed Jul 10, 2024
Holdings Value
Holdings 210 stocks · $615.4M
| MSFT Microsoft Corp. | 6.16% | 82,603 | $37.9M | Add +7.6% |
| AAPL Apple Inc. | 5.74% | 160,336 | $35.3M | Add +8.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 4.74% | 53,133 | $29.2M | Add +11.3% |
| JPM JPMorgan Chase & Co. | 3.45% | 101,786 | $21.3M | Add +2.0% |
| COP Conocophillips | 3.03% | 163,292 | $18.6M | Add +7.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.95% | 44,638 | $18.2M | Add +4.0% |
| SPDW Ste STR SPDR PT DW Eu ETF | 2.49% | 435,255 | $15.3M | Reduce -2.6% |
| NVDA Nvidia Corp. | 2.46% | 123,269 | $15.1M | Add +7.0% |
| AMZN Amazon.com Inc. | 2.45% | 75,496 | $15.1M | Add +17.1% |
| HD Home Depot Inc. | 1.89% | 34,751 | $11.6M | Add +2.0% |
| MDLZ Mondelez International Inc. Class A | 1.73% | 161,110 | $10.6M | Reduce -18.0% |
| IJR iShares Core S&P Small-Cap E | 1.69% | 97,748 | $10.4M | Add +11.5% |
| ETN Eaton Corp. PLC | 1.57% | 30,757 | $9.6M | Reduce -7.8% |
| CVX Chevron Corp. | 1.56% | 61,324 | $9.6M | Add +7.3% |
| MRK Merck & Co. Inc. | 1.54% | 74,275 | $9.5M | Add +4.5% |
| JNJ Johnson & Johnson | 1.53% | 64,515 | $9.4M | Reduce -6.3% |
| WWJD Inspire International ETF | 1.50% | 313,449 | $9.3M | Add +3.5% |
| FCX Freeport-McMoran Inc. | 1.49% | 188,682 | $9.2M | Add +1.7% |
| GOOGL Alphabet Inc. Class A | 1.40% | 46,605 | $8.6M | Add +18.5% |
| MS Morgan Stanley | 1.34% | 82,515 | $8.2M | Add +7.5% |
| AMGN Amgen Inc. | 1.33% | 26,328 | $8.2M | Add +2.3% |
| CCI Crown Castle Inc. | 1.31% | 84,759 | $8.1M | Reduce -3.4% |
| SCHG Schwab US Large-Cap Growth | 1.31% | 78,762 | $8.1M | Add +14.8% |
| PEP Pepsico Inc. | 1.29% | 48,716 | $8.0M | Add +3.9% |
| RSG Republic Services Inc. | 1.25% | 39,751 | $7.7M | Reduce -4.1% |
| DHR Danaher Corp. | 1.24% | 31,848 | $7.7M | Add +16.8% |
| SCHR Schwab Intermediate-Term US | 1.20% | 152,180 | $7.4M | Add +28.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 1.17% | 73,448 | $7.2M | Add +8.0% |
| BOTZ Global X Robotics & Artifici | 1.15% | 229,254 | $7.1M | Add +1.4% |
| LMT Lockheed Martin Corp. | 1.14% | 15,097 | $7.0M | Add +11.3% |
| NEE Nextera Energy Inc. | 1.09% | 95,574 | $6.7M | Add +4.2% |
| IBIT iShares Bitcoin Trust ETF | 1.08% | 188,668 | $6.6M | Add +39.4% |
| TXN Texas Instruments Inc. | 0.95% | 29,468 | $5.8M | Add +1.8% |
| BABA Alibaba Group Holding-SP ADR | 0.88% | 75,652 | $5.4M | Add +37.0% |
| SPEM State Street SP PTF Em ETF | 0.82% | 133,253 | $5.0M | Add +9.1% |
| SCHD Schwab US DVD Equity ETF | 0.82% | 64,834 | $5.0M | Add +5.7% |
| SGOL Abrdn Physical Gold Shares | 0.79% | 217,531 | $4.8M | Add +1.0% |
| FERG Ferguson Jersey Ltd. | 0.75% | 24,038 | $4.6M | Reduce -18.5% |
| PWR Quanta Services Inc. | 0.73% | 18,130 | $4.5M | Reduce -9.9% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.72% | 74,674 | $4.4M | Reduce -13.2% |
| MCO Moody's Corp. | 0.71% | 10,302 | $4.4M | Add +4.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.71% | 80,883 | $4.4M | Reduce -0.5% |
| COST Costco Wholesale Corp. | 0.71% | 5,055 | $4.3M | Reduce -1.8% |
| PYPL PayPal Holdings Inc. | 0.70% | 72,883 | $4.3M | Add +37.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.68% | 8,548 | $4.2M | Add +46.5% |
| CME Cme Group Inc. | 0.64% | 19,917 | $3.9M | Add +32.3% |
| SHV iShares 0-1 Year Treasury Bo | 0.63% | 35,009 | $3.9M | Add +12.7% |
| MLPX Global X MLP & Energy Infras | 0.59% | 71,240 | $3.7M | Add +16.2% |
| GBTC Grayscale Bitcoin Trust ETF | 0.57% | 63,569 | $3.5M | Add +19.3% |
| JPIB JPMorgan Intl BND ETF | 0.57% | 74,132 | $3.5M | Add +3.7% |
| HELO JPMorgan Hedged Equity ETF | 0.54% | 56,626 | $3.3M | Add +33.6% |
| SECT Main Sector Rotation ETF | 0.54% | 64,802 | $3.3M | Add +17.6% |
| TFC Truist Financial Corp. | 0.54% | 83,427 | $3.3M | Reduce -0.3% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.53% | 21,658 | $3.3M | Reduce -1.8% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.53% | 8,461 | $3.3M | Add +29.2% |
| SCHH Schwab US REIT ETF | 0.52% | 160,022 | $3.2M | Add +6.7% |
| EW Edwards Lifesciences Corp. | 0.51% | 34,379 | $3.1M | Reduce -0.8% |
| CPS Cooper-Standard Holding | 0.50% | 259,085 | $3.1M | Add +21.3% |
| BIBL Inspire 100 ETF | 0.43% | 69,058 | $2.6M | Add +5.6% |
| VFC VF Corp. | 0.42% | 202,012 | $2.6M | Add +54.4% |
| PLTR Palantir Technologies Inc. Class A | 0.42% | 99,325 | $2.6M | Add +47.4% |
| ITOT iShares Core S&P Total U.S. | 0.41% | 20,840 | $2.5M | Add +5.4% |
| AWK American Water Works Co. Inc. | 0.40% | 18,992 | $2.4M | New |
| MKL Markel Group Inc. | 0.39% | 1,535 | $2.4M | Reduce -0.6% |
| XOM Exxon Mobil Corp. | 0.39% | 21,023 | $2.4M | Add +42.4% |
| HON Honeywell International Inc. | 0.37% | 10,637 | $2.3M | Add +886.7% |
| VRIG Invesco Variable Rate Invest filed as POWERSHARES ACTIVELY MANAGED | 0.36% | 88,960 | $2.2M | Add +7.7% |
| BNDX Vanguard Total Intl Bond ETF | 0.36% | 45,429 | $2.2M | Add +24.0% |
| XBI SS SPDR S&P Biotech ETF | 0.35% | 23,318 | $2.1M | Add +1.2% |
| ICE Intercontinental Exchange Inc. | 0.34% | 14,862 | $2.1M | Add +13.3% |
| MINT PIMCO Enhanced Short Maturit | 0.32% | 19,540 | $2.0M | Add +34.7% |
| NANR Sta STR SP S&P Nor An Res-Ui | 0.31% | 34,923 | $1.9M | Add +14.7% |
| COIN Coinbase Global Inc. Class A | 0.31% | 8,332 | $1.9M | Add +102.7% |
| CIBR First Trust Nasdaq Cybersecu | 0.29% | 31,464 | $1.8M | Add +2.1% |
| MSTR Strategy Inc. filed as MICROSTRATEGY INC | 0.28% | 1,292 | $1.7M | Add +13.9% |
| JPIE JPMorgan Income ETF | 0.27% | 37,195 | $1.7M | Add +9.5% |
| QQQE Dirx Nasdaq-100EQ Wi ETF-Usd | 0.27% | 18,563 | $1.7M | Add +9.1% |
| QQH HCM Defender 100 Index ETF | 0.27% | 25,852 | $1.6M | Add +7.4% |
| IVW iShares S&P 500 Growth ETF | 0.26% | 16,816 | $1.6M | Add +0.1% |
| IGPT Invesco AI and Next Gen Soft | 0.25% | 32,445 | $1.5M | Reduce -11.1% |
| SPHQ Invesco S&P 500 Quality ETF | 0.25% | 24,056 | $1.5M | Add +2.3% |
| SPHY SS SPDR P High Yield ETF | 0.24% | 64,465 | $1.5M | Add +30.2% |
| LGH HCM Defender 500 Index ETF | 0.23% | 28,852 | $1.4M | Add +7.4% |
| GOOG Alphabet Inc. Class C | 0.23% | 7,595 | $1.4M | Add +56.0% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.21% | 23,208 | $1.3M | Add +19.5% |
| EPI Wisdomtree India Earnings | 0.21% | 25,932 | $1.3M | Reduce -16.6% |
| V Visa Inc. Class A | 0.17% | 3,975 | $1.1M | Add +54.4% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.17% | 24,613 | $1.1M | Add +31.6% |
| META Meta Platforms Inc. Class A | 0.16% | 1,944 | $991K | Add +20.9% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.16% | 11,142 | $974K | Reduce -0.1% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.16% | 6,767 | $968K | Add +2.9% |
| FXI iShares China Large-Cap ETF | 0.15% | 35,571 | $940K | New |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.15% | 2,327 | $915K | Add +21.5% |
| MCD McDonald's Corp. | 0.14% | 3,571 | $885K | Add +43.2% |
| IVE iShares S&P 500 Value ETF | 0.14% | 4,810 | $874K | Reduce -0.5% |
| WMT Walmart Inc. | 0.13% | 12,037 | $819K | Add +8.5% |
| GGG Graco Inc. | 0.13% | 9,944 | $781K | Add +0.0% |
| AVGO Broadcom Inc. | 0.13% | 467 | $774K | Add +35.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.12% | 3,476 | $755K | Add +0.1% |
| IFRA iShares US Infrastructure | 0.12% | 18,042 | $753K | Reduce -26.2% |
Other holdings (3): bonds, preferreds, convertibles and warrants · $853K (not counted above)
Total filed on the 13F, all lines: $616.3M.
Portfolio Sells Q1 2024 → Q2 2024
| MDLZ Mondelez International Inc. Class A | Reduce -18.0% | 1.73% | −0.69 |
| CELH Celsius Holdings Inc. | Reduce -78.8% | 0.09% | −0.57 |
| UNP Union Pacific Corp. | Reduce -90.2% | 0.04% | −0.49 |
| HES Hess Corp. | Sold out | 0.00% | −0.41 |
| FERG Ferguson Jersey Ltd. | Reduce -18.5% | 0.75% | −0.39 |
| JNJ Johnson & Johnson | Reduce -6.3% | 1.53% | −0.39 |
| IQV Iqvia Holdings Inc. | Sold out | 0.00% | −0.33 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -2.6% | 2.49% | −0.33 |
| CCI Crown Castle Inc. | Reduce -3.4% | 1.31% | −0.30 |
| ETN Eaton Corp. PLC | Reduce -7.8% | 1.57% | −0.27 |
| HEDJ Wisdomtree Europe Hedged Equ | Sold out | 0.00% | −0.22 |
| CSCO Cisco Systems Inc. | Reduce -69.2% | 0.07% | −0.20 |
| PWR Quanta Services Inc. | Reduce -9.9% | 0.73% | −0.19 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -13.2% | 0.72% | −0.15 |
| RSG Republic Services Inc. | Reduce -4.1% | 1.25% | −0.14 |
| DTE DTE Energy Company | Reduce -59.1% | 0.07% | −0.12 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -0.5% | 0.71% | −0.12 |
| EW Edwards Lifesciences Corp. | Reduce -0.8% | 0.51% | −0.07 |
| SPXL Direxion Daily S&P 500 Bull | Sold out | 0.00% | −0.07 |
| IFRA iShares US Infrastructure | Reduce -26.2% | 0.12% | −0.06 |
| SUSA iShares ESG Optimized MSCI U | Sold out | 0.00% | −0.06 |
| AHCO Adapthealth Corp. | Reduce -62.5% | 0.03% | −0.06 |
| IEF iShares 7-10 Year Treasury B | Sold out | 0.00% | −0.06 |
| DTM DT Midstream Inc. | Sold out | 0.00% | −0.05 |
| XLE SS Energy Select Sector | Sold out | 0.00% | −0.05 |
| VUG Vanguard Mrngstar GR ETF-Sui | Sold out | 0.00% | −0.05 |
| CGW Invesco S&P Global Water Ind | Reduce -28.6% | 0.09% | −0.05 |
| AGG iShares Core U.S. Aggregate | Sold out | 0.00% | −0.05 |
| MBB iShares MBS ETF | Sold out | 0.00% | −0.04 |
| EFAV iShares MSCI Eafe Min Vol Fa | Sold out | 0.00% | −0.04 |
| IGPT Invesco AI and Next Gen Soft | Reduce -11.1% | 0.25% | −0.04 |
| RSPG Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.04 |
| TLH iShares 10-20 Year Treasury | Sold out | 0.00% | −0.04 |
| TIP iShares Tips Bond ETF | Sold out | 0.00% | −0.04 |
| WM Waste Management Inc. | Sold out | 0.00% | −0.04 |
| DFAT Dimensional US Target Value | Sold out | 0.00% | −0.04 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -28.6% | 0.07% | −0.04 |
| LIN Linde PLC | Sold out | 0.00% | −0.04 |
| EPI Wisdomtree India Earnings | Reduce -16.6% | 0.21% | −0.03 |
| TFC Truist Financial Corp. | Reduce -0.3% | 0.54% | −0.03 |
| PECO Phillips Edison & Company Inc. | Reduce -9.4% | 0.10% | −0.03 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -12.8% | 0.10% | −0.03 |
| CMCSA Comcast Corp. Class A | Reduce -19.2% | 0.05% | −0.02 |
| MTB M & T Bank Corp. | Reduce -1.8% | 0.53% | −0.02 |
| BLOK Amplify Blockchain Tech ETF | Reduce -9.9% | 0.12% | −0.02 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -0.1% | 0.16% | −0.02 |
| MKL Markel Group Inc. | Reduce -0.6% | 0.39% | −0.02 |
| IVE iShares S&P 500 Value ETF | Reduce -0.5% | 0.14% | −0.02 |
| ROBO Robo Global Robotics and Aut | Reduce -4.3% | 0.08% | −0.02 |
| VYM Vanguard High DVD Yield ETF | Reduce -13.6% | 0.06% | −0.02 |
Portfolio Buys Q1 2024 → Q2 2024
| AAPL Apple Inc. | Add +8.2% | 5.74% | +1.29 |
| NVDA Nvidia Corp. | Add +7.0% | 2.46% | +0.62 |
| MSFT Microsoft Corp. | Add +7.6% | 6.16% | +0.41 |
| AWK American Water Works Co. Inc. | New | 0.40% | +0.40 |
| AMZN Amazon.com Inc. | Add +17.1% | 2.45% | +0.39 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +11.3% | 4.74% | +0.34 |
| HON Honeywell International Inc. | Add +886.7% | 0.37% | +0.33 |
| GOOGL Alphabet Inc. Class A | Add +18.5% | 1.40% | +0.32 |
| QQQ Invesco QQQ Trust Series 1 | Add +46.5% | 0.68% | +0.22 |
| SCHG Schwab US Large-Cap Growth | Add +14.8% | 1.31% | +0.19 |
| SCHR Schwab Intermediate-Term US | Add +28.4% | 1.20% | +0.18 |
| BABA Alibaba Group Holding-SP ADR | Add +37.0% | 0.88% | +0.16 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +29.2% | 0.53% | +0.16 |
| FXI iShares China Large-Cap ETF | New | 0.15% | +0.15 |
| PLTR Palantir Technologies Inc. Class A | Add +47.4% | 0.42% | +0.14 |
| IBIT iShares Bitcoin Trust ETF | Add +39.4% | 1.08% | +0.13 |
| COIN Coinbase Global Inc. Class A | Add +102.7% | 0.31% | +0.13 |
| HELO JPMorgan Hedged Equity ETF | Add +33.6% | 0.54% | +0.12 |
| TSLA Tesla Inc. | New | 0.12% | +0.12 |
| GOOG Alphabet Inc. Class C | Add +56.0% | 0.23% | +0.10 |
| PYPL PayPal Holdings Inc. | Add +37.3% | 0.70% | +0.09 |
| XOM Exxon Mobil Corp. | Add +42.4% | 0.39% | +0.09 |
| CME Cme Group Inc. | Add +32.3% | 0.64% | +0.07 |
| MS Morgan Stanley | Add +7.5% | 1.34% | +0.07 |
| VLO Valero Energy Corp. | New | 0.07% | +0.07 |
| NEE Nextera Energy Inc. | Add +4.2% | 1.09% | +0.07 |
| VFC VF Corp. | Add +54.4% | 0.42% | +0.07 |
| LLY Eli Lilly & Co. | Add +135.5% | 0.11% | +0.07 |
| TXN Texas Instruments Inc. | Add +1.8% | 0.95% | +0.07 |
| SLV iShares Silver Trust | New | 0.06% | +0.06 |
| MMM 3M Co. | New | 0.06% | +0.06 |
| MLPX Global X MLP & Energy Infras | Add +16.2% | 0.59% | +0.06 |
| MINT PIMCO Enhanced Short Maturit | Add +34.7% | 0.32% | +0.06 |
| QCOM Qualcomm Inc. | Add +131.5% | 0.10% | +0.06 |
| LMT Lockheed Martin Corp. | Add +11.3% | 1.14% | +0.06 |
| DUK Duke Energy Corp. | New | 0.06% | +0.06 |
| GH Guardant Health Inc. | New | 0.05% | +0.05 |
| SCHW Schwab (charles) Corp. | New | 0.05% | +0.05 |
| DHR Danaher Corp. | Add +16.8% | 1.24% | +0.05 |
| VZ Verizon Communications Inc. | New | 0.05% | +0.05 |
| CAT Caterpillar Inc. | New | 0.05% | +0.05 |
| CRM Salesforce Inc. | New | 0.05% | +0.05 |
| VHT Vanguard Health Care ETF | New | 0.05% | +0.05 |
| SECT Main Sector Rotation ETF | Add +17.6% | 0.54% | +0.05 |
| SHY iShares 1-3 Year Treasury Bo | Add +138.8% | 0.09% | +0.05 |
| ADBE Adobe Inc. | New | 0.05% | +0.05 |
| IBM Intl Business Machines Corp. | New | 0.05% | +0.05 |
| V Visa Inc. Class A | Add +54.4% | 0.17% | +0.05 |
| BAC Bank of America Corp. | New | 0.05% | +0.05 |
| VGT Vanguard Info Tech ETF | New | 0.05% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 535 | $1.5B | AAPL, SPYM, JPM, MSFT, NVDA |
| Q1 2026 | 544 | $1.7B | AAPL, MSFT, NVDA, AMZN, JPM |
| Q4 2025 | 506 | $1.5B | AAPL, SPY, MSFT, JPM, NVDA |
| Q3 2025 | 489 | $1.5B | AAPL, MSFT, SPY, JPM, NVDA |
| Q2 2025 | 476 | $1.3B | MSFT, AAPL, SPY, JPM, NVDA |
| Q1 2025 | 383 | $1.0B | AAPL, SPY, MSFT, JPM, BRK.B |
| Q4 2024 | 351 | $988.0M | AAPL, MSFT, SPY, JPM, AMZN |
| Q3 2024 | 250 | $752.6M | AAPL, MSFT, SPY, JPM, BRK.B |
| Q2 2024 | 210 | $615.4M | MSFT, AAPL, SPY, JPM, COP |
| Q1 2024 | 193 | $566.4M | MSFT, AAPL, SPY, JPM, COP |