Fiduciary Alliance LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 9, 2025), Fiduciary Alliance LLC reported 476 stock positions worth $1.3 billion. Its top holding was Microsoft (MSFT) at 4.5% of the portfolio, followed by Apple (AAPL, 3.8%) and SS SPDR S&P 500 ETF Trust-US (SPY, 3.7%). Compared with Q1 2025, it opened 101 new positions, sold out of 8, added to 248 and reduced 110. The biggest buy was Microsoft (MSFT, shares +18%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −35%).

Most Recent 13F
Q2 2026
Location
GREENVILLE, SC
CIK
0001954805
Portfolio Value
$1.3B (Q2 2025)
SEC Filing
0001954805-25-000004 ↗ filed Jul 9, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $566.4M Q1 2024 Q2 2024: $615.4M Q2 2024 Q3 2024: $752.6M Q3 2024 Q4 2024: $988.0M Q4 2024 Q1 2025: $1.0B Q1 2025 Q2 2025: $1.3B $1.3B Q2 2025 Q3 2025: $1.5B Q3 2025 Q4 2025: $1.5B Q4 2025 Q1 2026: $1.7B Q1 2026 Q2 2026: $1.5B Q2 2026

Holdings 476 stocks · $1.3B

MSFT Microsoft Corp. 4.50% 121,045 $60.2M Add +18.4%
AAPL Apple Inc. 3.77% 246,036 $50.5M Add +5.3%
SPY SS SPDR S&P 500 ETF Trust-US 3.73% 80,883 $50.0M Add +7.3%
JPM JPMorgan Chase & Co. 3.17% 146,410 $42.4M Add +2.5%
NVDA Nvidia Corp. 2.45% 207,782 $32.8M Add +14.6%
AMZN Amazon.com Inc. 2.44% 148,931 $32.7M Add +8.6%
BRK.B Berkshire Hathaway Inc. Class B 2.05% 56,599 $27.5M Add +1.8%
SCHG Schwab US Large-Cap Growth 1.51% 690,128 $20.2M Add +50.6%
PLTR Palantir Technologies Inc. Class A 1.47% 144,750 $19.7M Reduce -5.2%
IBIT iShares Bitcoin Trust ETF 1.43% 313,198 $19.2M Add +15.6%
SPDW Ste STR SPDR PT DW Eu ETF 1.43% 473,195 $19.2M Add +1.4%
MSTR Strategy Inc. filed as MICROSTRATEGY INC 1.36% 44,918 $18.2M Add +28.4%
HD Home Depot Inc. 1.24% 45,420 $16.7M Add +2.7%
COP Conocophillips 1.19% 177,337 $15.9M Reduce -1.3%
BABA Alibaba Group Holding-SP ADR 1.18% 139,370 $15.8M Add +18.2%
IJR iShares Core S&P Small-Cap E 1.07% 130,707 $14.3M Add +5.0%
GOOGL Alphabet Inc. Class A 1.07% 81,055 $14.3M Add +12.6%
MS Morgan Stanley 1.04% 98,486 $13.9M Reduce -14.9%
BIL SS SPDR BB 1-3M T-Bill ETF 0.95% 138,363 $12.7M Add +24.0%
WWJD Inspire International ETF 0.87% 340,464 $11.7M Add +1.7%
PYPL PayPal Holdings Inc. 0.83% 149,654 $11.1M Add +27.3%
HOOD Robinhood Markets Inc. Class A 0.83% 118,319 $11.1M Add +126.2%
GBTC Grayscale Bitcoin Trust ETF 0.82% 128,807 $10.9M Add +15.7%
KMI Kinder Morgan Inc. 0.80% 363,542 $10.7M Add +16.4%
ETN Eaton Corp. PLC 0.79% 29,723 $10.6M Add +8.0%
CPS Cooper-Standard Holding 0.78% 484,741 $10.4M Add +15.2%
RSG Republic Services Inc. 0.77% 41,710 $10.3M Add +1.3%
SCHR Schwab Intermediate-Term US 0.76% 407,125 $10.2M Reduce -2.6%
COST Costco Wholesale Corp. 0.73% 9,836 $9.7M Reduce -3.2%
OSCR Oscar Health Inc. Class A 0.73% 453,588 $9.7M Add +3558.0%
AVGO Broadcom Inc. 0.72% 35,136 $9.7M Add +13.4%
JNJ Johnson & Johnson 0.72% 63,007 $9.6M Reduce -21.0%
SCHV Schwab US Large-Cap Value 0.69% 334,791 $9.3M New
WMT Walmart Inc. 0.68% 92,995 $9.1M Add +56.4%
SCHD Schwab US DVD Equity ETF 0.66% 332,619 $8.8M Reduce -34.5%
TSLA Tesla Inc. 0.62% 26,307 $8.4M Add +33.5%
NEE Nextera Energy Inc. 0.62% 118,923 $8.3M Reduce -1.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.62% 66,445 $8.2M Add +14.6%
ISRG Intuitive Surgical Inc. 0.61% 15,112 $8.2M Add +8.7%
LLY Eli Lilly & Co. 0.60% 10,253 $8.0M Add +40.5%
QQQ Invesco QQQ Trust Series 1 0.58% 14,133 $7.8M Add +22.4%
PWR Quanta Services Inc. 0.58% 20,567 $7.8M Reduce -26.3%
AMGN Amgen Inc. 0.55% 26,295 $7.3M Reduce -9.8%
LMT Lockheed Martin Corp. 0.54% 15,501 $7.2M Add +0.7%
META Meta Platforms Inc. Class A 0.53% 9,679 $7.1M Add +16.4%
TXN Texas Instruments Inc. 0.53% 34,255 $7.1M Add +4.7%
DHR Danaher Corp. 0.52% 35,463 $7.0M Add +1.4%
NFLX Netflix Inc. 0.52% 5,217 $7.0M Add +36.3%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 0.51% 52,294 $6.9M New
SGOL Abrdn Physical Gold Shares 0.51% 216,523 $6.8M Reduce -4.8%
VOO Vanguard S&P 500 ETF 0.51% 11,920 $6.8M Add +541.2%
DGRO iShares Core Dividend Growth 0.50% 105,157 $6.7M New
MCO Moody's Corp. 0.50% 13,345 $6.7M Reduce -10.2%
JPIB JPMorgan Intl BND ETF 0.49% 135,820 $6.6M Reduce -0.5%
CME Cme Group Inc. 0.49% 23,783 $6.6M Reduce -0.3%
ALL Allstate Corp. 0.49% 32,543 $6.6M Add +135.7%
SPEM State Street SP PTF Em ETF 0.48% 149,300 $6.4M Reduce -2.5%
T AT&T Inc. 0.46% 214,596 $6.2M Add +9.8%
COIN Coinbase Global Inc. Class A 0.46% 17,669 $6.2M Add +31.2%
MLPX Global X MLP & Energy Infras 0.46% 98,587 $6.2M Add +3.6%
VFC VF Corp. 0.42% 481,091 $5.7M Add +61.1%
PYLD PIMCO Multisector Bond Actv 0.42% 211,581 $5.6M Add +36.0%
GOOG Alphabet Inc. Class C 0.41% 31,254 $5.5M Reduce -4.8%
HIMS Hims & Hers Health Inc. 0.41% 109,253 $5.4M Add +120.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.41% 18,427 $5.4M Add +229.9%
XSMO Invesco S&P Smallcap Momentu 0.40% 78,500 $5.3M Add +19.9%
MTB M & T Bank Corp. filed as M & T BK CORP 0.38% 25,905 $5.0M Add +1.8%
HELO JPMorgan Hedged Equity ETF 0.37% 78,131 $4.9M Reduce -0.8%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.36% 13,177 $4.8M New
XOM Exxon Mobil Corp. 0.36% 44,231 $4.8M Add +29.3%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.35% 16,669 $4.7M Add +426.7%
EMXC iShares MSCI Emr MRK Ex Chna 0.34% 72,275 $4.6M Add +7.6%
FBTC Fidelity Wise Origin Bitcoin 0.33% 47,463 $4.5M Add +2.4%
UNH Unitedhealth Group Inc. 0.33% 14,192 $4.4M Add +39.5%
MA Mastercard Inc. Class A 0.33% 7,813 $4.4M Add +2.2%
AXP American Express Co. 0.32% 13,514 $4.3M Add +1.0%
VUG Vanguard Mrngstar GR ETF-Sui 0.31% 9,438 $4.1M Add +613.9%
CL Colgate-Palmolive Co. 0.31% 44,959 $4.1M Reduce -8.1%
ETHA iShares Ethereum Trust ETF 0.30% 211,932 $4.0M Add +46.7%
TBIL F/M US Treasury 3 Month Bill 0.30% 80,800 $4.0M Reduce -5.4%
TFC Truist Financial Corp. 0.30% 92,369 $4.0M Reduce -6.3%
VTI VG Morningstar TS MKT ETF-US 0.29% 12,919 $3.9M Add +52.9%
ABBV Abbvie Inc. 0.29% 21,043 $3.9M Add +24.3%
SCHH Schwab US REIT ETF 0.29% 181,777 $3.8M Reduce -2.9%
BOTZ Global X Robotics & Artifici 0.28% 114,428 $3.7M Add +12.7%
JPIE JPMorgan Income ETF 0.28% 79,964 $3.7M Add +67.9%
ABT Abbott Laboratories 0.27% 26,816 $3.6M Add +15.6%
COWZ Pacer US Cash Cows 100 ETF 0.27% 65,437 $3.6M Reduce -39.8%
JQUA JPMorgan US Quality Factor 0.27% 59,110 $3.5M Add +7.5%
TSM Taiwan Semiconductor-SP ADR 0.26% 15,483 $3.5M Add +12.3%
VST Vistra Corp. 0.26% 18,083 $3.5M Reduce -23.6%
SOFI Sofi Technologies Inc. 0.26% 191,913 $3.5M Add +98.0%
DUK Duke Energy Corp. 0.25% 28,647 $3.4M Add +69.6%
FBND Fidelity Total Bond ETF 0.25% 72,454 $3.3M New
V Visa Inc. Class A 0.25% 9,275 $3.3M Add +1.7%
CGMS Cap Group US Multi-Sect Bond 0.24% 117,756 $3.3M New
NVO Novo-Nordisk A/S-Spons ADR 0.24% 46,927 $3.2M Add +473.0%
CGCB Cap Group Core Bond 0.24% 122,871 $3.2M New
BOND PIMCO Active Bond Exchange-T 0.24% 35,021 $3.2M New
ITOT iShares Core S&P Total U.S. 0.24% 23,855 $3.2M Add +5.2%

Show all 476 holdings

Other holdings (3): bonds, preferreds, convertibles and warrants · $1.7M (not counted above)
SecurityClassShares / PrincipalValueChange
CORZZ Core Scientific Inc. - 29 *W EXP 01/23/202 46,872$807KNo change
CORZW Core Scientific Inc. - 27 *W EXP 01/23/202 57,653$625KReduce -0.4%
STRATEGY INC (MSTR 8 PERP) SERIES A PERP PF 2,225$269KNew

Total filed on the 13F, all lines: $1.3B.

Portfolio Sells Q1 2025 → Q2 2025

SCHD Schwab US DVD Equity ETF Reduce -34.5% 0.66% −0.74
COP Conocophillips Reduce -1.3% 1.19% −0.67
JNJ Johnson & Johnson Reduce -21.0% 0.72% −0.58
MRK Merck & Co. Inc. Reduce -73.3% 0.10% −0.48
SPG Simon Property Group Inc. Sold out 0.00% −0.47
AMGN Amgen Inc. Reduce -9.8% 0.55% −0.35
COWZ Pacer US Cash Cows 100 ETF Reduce -39.8% 0.27% −0.32
MS Morgan Stanley Reduce -14.9% 1.04% −0.29
SCHR Schwab Intermediate-Term US Reduce -2.6% 0.76% −0.26
GLW Corning Inc. Reduce -74.9% 0.07% −0.26
IGSB iShares 1-5Y Inv Grade Corp. Reduce -77.0% 0.05% −0.23
BLK BlackRock Inc. Reduce -80.3% 0.04% −0.23
NEE Nextera Energy Inc. Reduce -1.4% 0.62% −0.22
VRIG Invesco Variable Rate Invest Reduce -72.8% 0.06% −0.22
COST Costco Wholesale Corp. Reduce -3.2% 0.73% −0.22
MCO Moody's Corp. Reduce -10.2% 0.50% −0.18
SGOL Abrdn Physical Gold Shares Reduce -4.8% 0.51% −0.16
JPIB JPMorgan Intl BND ETF Reduce -0.5% 0.49% −0.15
CL Colgate-Palmolive Co. Reduce -8.1% 0.31% −0.15
CME Cme Group Inc. Reduce -0.3% 0.49% −0.13
TBIL F/M US Treasury 3 Month Bill Reduce -5.4% 0.30% −0.12
PWR Quanta Services Inc. Reduce -26.3% 0.58% −0.12
SPEM State Street SP PTF Em ETF Reduce -2.5% 0.48% −0.12
MKL Markel Group Inc. Reduce -18.3% 0.22% −0.11
SCHH Schwab US REIT ETF Reduce -2.9% 0.29% −0.11
TFC Truist Financial Corp. Reduce -6.3% 0.30% −0.10
TOL Toll Brothers Inc. Sold out 0.00% −0.10
SECT Main Sector Rotation ETF Reduce -28.6% 0.16% −0.10
HELO JPMorgan Hedged Equity ETF Reduce -0.8% 0.37% −0.10
AON Aon PLC Class A Reduce -17.4% 0.12% −0.10
GOOG Alphabet Inc. Class C Reduce -4.8% 0.41% −0.09
ACN Accenture PLC Class A Reduce -35.1% 0.08% −0.09
SHV iShares 0-1 Year Treasury Bo Reduce -1.6% 0.24% −0.08
RSP Invesco S&P 500 Equal Weight Reduce -15.3% 0.16% −0.08
TMO Thermo Fisher Scientific Inc. Reduce -67.6% 0.02% −0.06
TEL Te Connectivity PLC Reduce -43.4% 0.06% −0.06
ESGU iShares ESG Aware MSCI USA Sold out 0.00% −0.06
UNP Union Pacific Corp. Reduce -51.1% 0.03% −0.06
DIA SS SPDR Dow Jones Indus Avg Reduce -0.7% 0.19% −0.05
SPHY SS SPDR P High Yield ETF Reduce -1.7% 0.15% −0.05
DFS Discover Financial Services Sold out 0.00% −0.05
GIS General Mills Inc. Reduce -24.5% 0.04% −0.05
IWN iShares Russell 2000 Value E Sold out 0.00% −0.04
EFA iShares MSCI Eafe ETF Reduce -18.3% 0.09% −0.04
LGH HCM Defender 500 Index ETF Reduce -28.1% 0.07% −0.04
PSX Phillips 66 Reduce -20.2% 0.06% −0.04
QQH HCM Defender 100 Index ETF Reduce -26.7% 0.07% −0.04
WPC WP Carey Inc. Reduce -1.1% 0.12% −0.04
TYL Tyler Technologies Inc. Reduce -1.4% 0.12% −0.04
TJX TJX Companies Inc. Reduce -1.7% 0.11% −0.03

Portfolio Buys Q1 2025 → Q2 2025

MSFT Microsoft Corp. Add +18.4% 4.50% +0.72
OSCR Oscar Health Inc. Class A Add +3558.0% 0.73% +0.71
SCHV Schwab US Large-Cap Value New 0.69% +0.69
HOOD Robinhood Markets Inc. Class A Add +126.2% 0.83% +0.61
NVDA Nvidia Corp. Add +14.6% 2.45% +0.52
MGV Vngrd Mrgstr MG CP VL ETF-Ui New 0.51% +0.51
DGRO iShares Core Dividend Growth New 0.50% +0.50
VOO Vanguard S&P 500 ETF Add +541.2% 0.51% +0.41
SCHG Schwab US Large-Cap Growth Add +50.6% 1.51% +0.38
MSTR Strategy Inc. Add +28.4% 1.36% +0.36
MGK Vngrd Mrgstr MG CP GR ETF-Ui New 0.36% +0.36
IBM Intl Business Machines Corp. Add +229.9% 0.41% +0.27
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +426.7% 0.35% +0.27
HIMS Hims & Hers Health Inc. Add +120.4% 0.41% +0.26
VUG Vanguard Mrngstar GR ETF-Sui Add +613.9% 0.31% +0.26
FBND Fidelity Total Bond ETF New 0.25% +0.25
CGMS Cap Group US Multi-Sect Bond New 0.24% +0.24
CGCB Cap Group Core Bond New 0.24% +0.24
BOND PIMCO Active Bond Exchange-T New 0.24% +0.24
COIN Coinbase Global Inc. Class A Add +31.2% 0.46% +0.23
AVGO Broadcom Inc. Add +13.4% 0.72% +0.21
ALL Allstate Corp. Add +135.7% 0.49% +0.21
IGIB iShares 5-10Y Inv Grade Corp. Add +1093.3% 0.22% +0.20
NVO Novo-Nordisk A/S-Spons ADR Add +473.0% 0.24% +0.19
IBIT iShares Bitcoin Trust ETF Add +15.6% 1.43% +0.18
CLIP Global X 1-3 Month T-Bill New 0.17% +0.17
NFLX Netflix Inc. Add +36.3% 0.52% +0.17
WMT Walmart Inc. Add +56.4% 0.68% +0.17
PFE Pfizer Inc. Add +935.2% 0.18% +0.16
SOFI Sofi Technologies Inc. Add +98.0% 0.26% +0.15
SGOV iShares 0-3 Month Treasury B Add +482.6% 0.19% +0.15
ASML ASML Holding NV-NY Reg SHS New 0.15% +0.15
CPS Cooper-Standard Holding Add +15.2% 0.78% +0.14
BAX Baxter International Inc. New 0.14% +0.14
SCHY Schwab International DVD ETF New 0.14% +0.14
BKLN Invesco Senior Loan ETF New 0.14% +0.14
CGXU Cap Group Intl Focus New 0.14% +0.14
VGT Vanguard Info Tech ETF Add +406.5% 0.17% +0.13
AIQ Global X Art Intel & Tech New 0.13% +0.13
CTA Simplify Managed Futures St New 0.13% +0.13
GRID First TRST Nasd Class Edg Sgiif New 0.13% +0.13
TSLA Tesla Inc. Add +33.5% 0.62% +0.12
CRS Carpenter Technology New 0.12% +0.12
CGGR Cap Group Growth Equity New 0.12% +0.12
IEFA iShares Core MSCI Eafe ETF Add +285.9% 0.17% +0.12
DFCF Dimensional Core Fixed Inc. New 0.12% +0.12
NUKZ Range Nuclear Renaissance New 0.12% +0.12
JCPB JPMorgan Core Plus Bond ETF New 0.12% +0.12
CGCP Cap Group Core Plus Income New 0.12% +0.12
CEG Constellation Energy New 0.11% +0.11

Notes & Other Activity Q1 2025 → Q2 2025

CORZW Core Scientific Inc. - 27 *W EXP 01/23/202 Reduce -0.4% 57,653 $625K
STRATEGY INC (MSTR 8 PERP) SERIES A PERP PF New 2,225 $269K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 535$1.5BAAPL, SPYM, JPM, MSFT, NVDA
Q1 2026 544$1.7BAAPL, MSFT, NVDA, AMZN, JPM
Q4 2025 506$1.5BAAPL, SPY, MSFT, JPM, NVDA
Q3 2025 489$1.5BAAPL, MSFT, SPY, JPM, NVDA
Q2 2025 476$1.3BMSFT, AAPL, SPY, JPM, NVDA
Q1 2025 383$1.0BAAPL, SPY, MSFT, JPM, BRK.B
Q4 2024 351$988.0MAAPL, MSFT, SPY, JPM, AMZN
Q3 2024 250$752.6MAAPL, MSFT, SPY, JPM, BRK.B
Q2 2024 210$615.4MMSFT, AAPL, SPY, JPM, COP
Q1 2024 193$566.4MMSFT, AAPL, SPY, JPM, COP