Florida Financial Advisors, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed January 10, 2025), Florida Financial Advisors, LLC reported 125 stock positions worth $136.1 million. Its top holding was JPMorgan Betabuilders US Equ (BBUS) at 7.3% of the portfolio, followed by SS Technology Select Sector (XLK, 6.9%) and Invesco QQQ Trust Series 1 (QQQ, 6.4%). Compared with Q4 2023, it opened 30 new positions, sold out of 11, added to 52 and reduced 43. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +38%) and the biggest sale Main Sector Rotation ETF (SECT, shares −13%).

Most Recent 13F
Q2 2026
Location
TAMPA, FL
CIK
0002050972
Portfolio Value
$136.1M (Q1 2024)
SEC Filing
0002050972-25-000003 ↗ filed Jan 10, 2025

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $136.1M $136.1M Q1 2024 Q2 2024: $166.8M Q2 2024 Q3 2024: $194.0M Q3 2024 Q4 2024: $223.9M Q4 2024 Q1 2025: $253.6M Q1 2025 Q2 2025: $412.5M Q2 2025 Q3 2025: $323.6M Q3 2025 Q4 2025: $367.9M Q4 2025 Q1 2026: $418.0M Q1 2026 Q2 2026: $591.8M Q2 2026

Holdings 125 stocks · $136.1M

BBUS JPMorgan Betabuilders US Equ 7.29% 105,079 $9.9M Add +6.2%
XLK SS Technology Select Sector 6.88% 44,929 $9.4M Add +18.4%
QQQ Invesco QQQ Trust Series 1 6.35% 19,479 $8.6M Add +17.6%
MGC Vngrd Mrngstr MG Cap ETF-Usd 5.90% 42,967 $8.0M Add +5.1%
VOO Vanguard S&P 500 ETF 5.75% 16,271 $7.8M Add +38.0%
SCHV Schwab US Large-Cap Value 4.76% 85,223 $6.5M Add +5.6%
SPY SS SPDR S&P 500 ETF Trust-US 4.39% 11,422 $6.0M Add +2.5%
MSFT Microsoft Corp. 3.94% 12,755 $5.4M Reduce -38.9%
VTV Vanguard Mrngstr Val ETF-Aui 3.54% 29,619 $4.8M Add +2.8%
IWY iShares Russell Top 200 Grow 2.66% 18,556 $3.6M Add +1.5%
AAPL Apple Inc. 2.18% 17,301 $3.0M Add +24.6%
SECT Main Sector Rotation ETF 1.91% 51,536 $2.6M Reduce -12.9%
SCHD Schwab US DVD Equity ETF 1.79% 30,247 $2.4M Reduce -13.4%
GOOGL Alphabet Inc. Class A 1.75% 15,785 $2.4M Add +21.2%
NVDA Nvidia Corp. 1.68% 2,530 $2.3M Add +23.3%
HD Home Depot Inc. 1.36% 4,833 $1.9M Add +2.6%
UNH Unitedhealth Group Inc. 1.13% 3,095 $1.5M Add +46.6%
XLV SS Health Care Select Sector 1.05% 9,680 $1.4M Add +49.2%
FTEC Fidelity MSCI Info Tech Indx 1.04% 9,081 $1.4M Add +5.7%
AMZN Amazon.com Inc. 0.92% 6,961 $1.3M Add +19.5%
V Visa Inc. Class A 0.91% 4,415 $1.2M Add +20.1%
BRK.B Berkshire Hathaway Inc. Class B 0.85% 2,763 $1.2M Reduce -3.7%
XOM Exxon Mobil Corp. 0.85% 9,982 $1.2M Add +4.5%
META Meta Platforms Inc. Class A 0.80% 2,253 $1.1M Add +8.8%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.74% 18,471 $1.0M Add +232.7%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.69% 3,779 $944K Reduce -10.3%
TXN Texas Instruments Inc. 0.65% 5,114 $891K Add +0.9%
JNJ Johnson & Johnson 0.64% 5,502 $870K Reduce -1.0%
JPM JPMorgan Chase & Co. 0.61% 4,133 $828K Add +7.5%
COST Costco Wholesale Corp. 0.61% 1,125 $824K Add +9.7%
QQQM Invesco Nasdaq 100 ETF 0.58% 4,351 $795K Reduce -16.1%
STIP iShares 0-5 Year Tips Bond E 0.58% 7,980 $793K Reduce -1.2%
WMT Walmart Inc. 0.58% 13,022 $784K Reduce -2.9%
LLY Eli Lilly & Co. 0.57% 999 $777K Add +14.8%
XLE SS Energy Select Sector 0.56% 8,046 $760K Add +75.3%
XLI SS Industrial Select Sector 0.55% 5,915 $745K Add +35.5%
TSLA Tesla Inc. 0.55% 4,234 $744K Add +44.6%
XLF SS Financial Select Sector 0.54% 17,293 $728K Add +90.5%
MA Mastercard Inc. Class A 0.53% 1,505 $725K Add +48.7%
XLY SS Consumer Disc Select Sect 0.51% 3,776 $694K Add +51.5%
AMAT Applied Materials Inc. 0.51% 3,361 $693K Add +13.2%
XLC SS Comm Select Sector SPDR 0.49% 8,125 $664K Add +55.0%
ADBE Adobe Inc. 0.48% 1,286 $649K Add +24.1%
XLP SS Consumer Staples Sel Sect 0.47% 8,464 $646K Add +32.8%
CVX Chevron Corp. 0.46% 3,963 $625K Add +15.9%
MRK Merck & Co. Inc. 0.42% 4,365 $576K Reduce -6.5%
MRSH Marsh & McLennan Cos 0.42% 2,758 $568K Reduce -1.9%
PEP Pepsico Inc. 0.38% 2,961 $518K Add +50.5%
APH Amphenol Corp. Class A 0.36% 4,226 $487K Reduce -2.1%
NFLX Netflix Inc. 0.36% 799 $485K Reduce -13.5%
AME Ametek Inc. 0.35% 2,619 $479K Reduce -3.4%
PG The Procter & Gamble Co. 0.34% 2,885 $468K Reduce -4.8%
HON Honeywell International Inc. 0.34% 2,262 $464K Reduce -97.8%
QCOM Qualcomm Inc. 0.34% 2,702 $457K Add +32.5%
FBCG Fidelity Blue Chip Grow ETF 0.33% 11,604 $446K Add +21.4%
VUG Vanguard Mrngstar GR ETF-Sui 0.33% 1,296 $446K Add +44.2%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.31% 1,488 $427K New
LEN Lennar Corp. Class A 0.31% 2,447 $421K Reduce -8.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.30% 10,754 $408K Reduce -83.2%
L Loews Corp. 0.30% 5,201 $407K Add +40.5%
CDW CDW Corp. 0.30% 1,578 $404K Add +43.3%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.29% 6,102 $401K Add +6.2%
WSM Williams-Sonoma Inc. 0.28% 1,182 $375K New
AVGO Broadcom Inc. 0.27% 277 $367K Reduce -35.3%
FBTC Fidelity Wise Origin Bitcoin 0.27% 5,843 $363K New
CRM Salesforce Inc. 0.27% 1,203 $362K Add +35.8%
VB Vanguard Most SM-Cap ETF-Usd 0.26% 1,561 $357K Add +60.1%
CMI Cummins Inc. 0.26% 1,210 $356K Reduce -8.9%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.26% 1,509 $356K New
HSY The Hershey Co. 0.26% 1,803 $351K Add +21.3%
DGRO iShares Core Dividend Growth 0.26% 6,038 $351K Reduce -20.6%
IVV iShares Core S&P 500 ETF 0.25% 657 $346K Reduce -3.2%
AGRH iShares Interest Rate Hedged 0.25% 13,176 $342K Add +47.4%
NUE Nucor Corp. 0.25% 1,692 $335K Reduce -5.4%
QUAL iShares MSCI USA Quality Fac 0.24% 1,994 $328K Add +34.3%
MTH Meritage Homes Corp. 0.24% 1,864 $327K Add +3.0%
VOX Vanguard Communication Servi 0.24% 2,476 $325K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.24% 2,629 $322K New
MGV Vngrd Mrgstr MG CP VL ETF-Ui 0.23% 2,644 $316K New
JEPI JPMorgan Equity Premium Inco 0.23% 5,400 $312K New
KO The Coca-Cola Co. 0.23% 5,049 $309K Reduce -11.7%
CRC California Resources Corp. 0.22% 5,505 $303K Add +17.6%
FLBL Franklin Senior Loan ETF 0.22% 12,186 $298K New
GM General Motors Co. 0.22% 6,515 $295K Reduce -25.7%
ELV Elevance Health Inc. 0.22% 566 $293K New
CI The Cigna Group 0.21% 803 $292K Reduce -16.0%
MCD McDonald's Corp. 0.21% 1,004 $283K Reduce -2.6%
FBCV Fidelity Blue Chip Value ETF 0.21% 8,963 $280K New
ABBV Abbvie Inc. 0.20% 1,522 $277K Reduce -8.7%
AOS Smith (a.o.) Corp. 0.20% 3,067 $274K Reduce -26.6%
COP Conocophillips 0.20% 2,129 $271K Reduce -8.2%
EOG EOG Resources Inc. 0.20% 2,095 $268K Reduce -3.8%
MPC Marathon Petroleum Corp. 0.20% 1,318 $266K Reduce -22.8%
DHI D.R. Horton Inc. 0.19% 1,601 $263K New
RDVY First Trust Rising Dividend 0.19% 4,666 $262K Reduce -9.8%
CHTR Charter Communications Inc. Class A 0.19% 896 $260K New
WM Waste Management Inc. 0.19% 1,218 $260K Reduce -12.4%
PNC PNC Financial Services Group 0.18% 1,557 $252K Reduce -3.1%
MUB iShares National Muni Bond E 0.18% 2,325 $250K Add +13.2%
MLI Mueller Industries Inc. 0.18% 4,639 $250K New
CHRD Chord Energy Corp. 0.18% 1,394 $248K Reduce -19.9%
AMD Advanced Micro Devices 0.18% 1,363 $246K New
CSCO Cisco Systems Inc. 0.18% 4,923 $246K Reduce -15.0%
KLAC KLA Corp. 0.18% 349 $244K New
PHM Pultegroup Inc. 0.18% 1,986 $240K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.18% 1,251 $239K Reduce -16.9%
POCT Innovator U.S. Equity Power 0.17% 6,312 $237K New
VBK Van Morst SML-Cap Gro-Usd Inc. 0.17% 873 $228K Reduce -38.4%
ABT Abbott Laboratories 0.17% 2,002 $228K Add +1.0%
GOOG Alphabet Inc. Class C 0.17% 1,489 $227K New
PM Philip Morris International 0.17% 2,454 $225K Reduce -11.6%
VRTX Vertex Pharmaceuticals Inc. 0.16% 534 $223K New
ITA iShares U.S. Aerospace & Def 0.16% 1,685 $222K New
IWM iShares Russell 2000 ETF 0.16% 1,051 $221K New
ADSK Autodesk Inc. 0.16% 846 $220K New
IDXX Idexx Laboratories Inc. 0.16% 407 $220K New
PYPL PayPal Holdings Inc. 0.16% 3,213 $215K New
VLO Valero Energy Corp. 0.15% 1,233 $211K New
ACN Accenture PLC Class A 0.15% 607 $210K New
SMH Vaneck Semiconductor ETF 0.15% 929 $209K Reduce -38.8%
DECK Deckers Outdoor Corp. 0.15% 219 $206K Reduce -44.3%
MCK McKesson Corp. 0.15% 383 $206K New
XLB SS Materials Select Sector 0.15% 2,196 $204K New
URI United Rentals Inc. 0.15% 279 $201K New
BUYW Main Buywrite ETF 0.11% 10,537 $144K Reduce -8.7%

Portfolio Sells Q4 2023 → Q1 2024

SECT Main Sector Rotation ETF Reduce -12.9% 1.91% −0.64
VYM Vanguard High DVD Yield ETF Sold out 0.00% −0.45
MSTR Strategy Inc. Sold out 0.00% −0.38
LOW Lowe's Cos Inc. Sold out 0.00% −0.31
SCHO Schwab Short-Term US Treas Sold out 0.00% −0.29
CL Colgate-Palmolive Co. Sold out 0.00% −0.25
VZ Verizon Communications Inc. Sold out 0.00% −0.25
BLV Vanguard Long-Term Bond ETF Sold out 0.00% −0.24
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -10.3% 0.69% −0.21
SYLD Cambria Shareholder Yield Et Sold out 0.00% −0.21
BG Bunge Global SA Sold out 0.00% −0.19
QQQM Invesco Nasdaq 100 ETF Reduce -16.1% 0.58% −0.19
PFE Pfizer Inc. Sold out 0.00% −0.19
SPDN Dir DLY SP 500 BR 1X ETF-Usi Sold out 0.00% −0.19
JNJ Johnson & Johnson Reduce -1.0% 0.64% −0.16
SMH Vaneck Semiconductor ETF Reduce -38.8% 0.15% −0.16
STIP iShares 0-5 Year Tips Bond E Reduce -1.2% 0.58% −0.15
DGRO iShares Core Dividend Growth Reduce -20.6% 0.26% −0.15
BAC Bank of America Corp. Reduce -83.2% 0.30% −0.15
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -38.4% 0.17% −0.15
AOS Smith (a.o.) Corp. Reduce -26.6% 0.20% −0.13
HON Honeywell International Inc. Reduce -97.8% 0.34% −0.11
BRK.B Berkshire Hathaway Inc. Class B Reduce -3.7% 0.85% −0.09
CSCO Cisco Systems Inc. Reduce -15.0% 0.18% −0.09
DECK Deckers Outdoor Corp. Reduce -44.3% 0.15% −0.09
KO The Coca-Cola Co. Reduce -11.7% 0.23% −0.09
CHRD Chord Energy Corp. Reduce -19.9% 0.18% −0.08
WMT Walmart Inc. Reduce -2.9% 0.58% −0.08
MRSH Marsh & McLennan Cos Reduce -1.9% 0.42% −0.08
MCD McDonald's Corp. Reduce -2.6% 0.21% −0.08
PM Philip Morris International Reduce -11.6% 0.17% −0.07
PG The Procter & Gamble Co. Reduce -4.8% 0.34% −0.07
AME Ametek Inc. Reduce -3.4% 0.35% −0.06
NFLX Netflix Inc. Reduce -13.5% 0.36% −0.06
LEN Lennar Corp. Class A Reduce -8.3% 0.31% −0.06
RDVY First Trust Rising Dividend Reduce -9.8% 0.19% −0.05
CI The Cigna Group Reduce -16.0% 0.21% −0.05
COP Conocophillips Reduce -8.2% 0.20% −0.05
MRK Merck & Co. Inc. Reduce -6.5% 0.42% −0.05
IVV iShares Core S&P 500 ETF Reduce -3.2% 0.25% −0.05
EOG EOG Resources Inc. Reduce -3.8% 0.20% −0.05
PNC PNC Financial Services Group Reduce -3.1% 0.18% −0.05
NUE Nucor Corp. Reduce -5.4% 0.25% −0.04
WM Waste Management Inc. Reduce -12.4% 0.19% −0.04
MPC Marathon Petroleum Corp. Reduce -22.8% 0.20% −0.04
BUYW Main Buywrite ETF Reduce -8.7% 0.11% −0.04
APH Amphenol Corp. Class A Reduce -2.1% 0.36% −0.04
ABBV Abbvie Inc. Reduce -8.7% 0.20% −0.04
CMI Cummins Inc. Reduce -8.9% 0.26% −0.03
GM General Motors Co. Reduce -25.7% 0.22% −0.03

Portfolio Buys Q4 2023 → Q1 2024

VOO Vanguard S&P 500 ETF Add +38.0% 5.75% +0.98
NVDA Nvidia Corp. Add +23.3% 1.68% +0.74
JEPQ JPM Nasdaq Equity Premium Add +232.7% 0.74% +0.48
MGK Vngrd Mrgstr MG CP GR ETF-Ui New 0.31% +0.31
WSM Williams-Sonoma Inc. New 0.28% +0.28
FBTC Fidelity Wise Origin Bitcoin New 0.27% +0.27
VOT Vngrd Mrngstr MC GRW ETF-Usd New 0.26% +0.26
VOX Vanguard Communication Servi New 0.24% +0.24
DIS The Walt Disney Co. New 0.24% +0.24
MGV Vngrd Mrgstr MG CP VL ETF-Ui New 0.23% +0.23
XLV SS Health Care Select Sector Add +49.2% 1.05% +0.23
JEPI JPMorgan Equity Premium Inco New 0.23% +0.23
FLBL Franklin Senior Loan ETF New 0.22% +0.22
XLF SS Financial Select Sector Add +90.5% 0.54% +0.22
ELV Elevance Health Inc. New 0.22% +0.22
FBCV Fidelity Blue Chip Value ETF New 0.21% +0.21
XLE SS Energy Select Sector Add +75.3% 0.56% +0.20
DHI D.R. Horton Inc. New 0.19% +0.19
CHTR Charter Communications Inc. Class A New 0.19% +0.19
MLI Mueller Industries Inc. New 0.18% +0.18
AMD Advanced Micro Devices New 0.18% +0.18
KLAC KLA Corp. New 0.18% +0.18
PHM Pultegroup Inc. New 0.18% +0.18
POCT Innovator U.S. Equity Power New 0.17% +0.17
GOOG Alphabet Inc. Class C New 0.17% +0.17
VRTX Vertex Pharmaceuticals Inc. New 0.16% +0.16
ITA iShares U.S. Aerospace & Def New 0.16% +0.16
IWM iShares Russell 2000 ETF New 0.16% +0.16
ADSK Autodesk Inc. New 0.16% +0.16
IDXX Idexx Laboratories Inc. New 0.16% +0.16
PYPL PayPal Holdings Inc. New 0.16% +0.16
VLO Valero Energy Corp. New 0.15% +0.15
ACN Accenture PLC Class A New 0.15% +0.15
MCK McKesson Corp. New 0.15% +0.15
XLB SS Materials Select Sector New 0.15% +0.15
URI United Rentals Inc. New 0.15% +0.15
XLC SS Comm Select Sector SPDR Add +55.0% 0.49% +0.13
MA Mastercard Inc. Class A Add +48.7% 0.53% +0.13
META Meta Platforms Inc. Class A Add +8.8% 0.80% +0.12
AMZN Amazon.com Inc. Add +19.5% 0.92% +0.12
XLK SS Technology Select Sector Add +18.4% 6.88% +0.11
LLY Eli Lilly & Co. Add +14.8% 0.57% +0.10
XLY SS Consumer Disc Select Sect Add +51.5% 0.51% +0.10
UNH Unitedhealth Group Inc. Add +46.6% 1.13% +0.10
XLI SS Industrial Select Sector Add +35.5% 0.55% +0.09
QQQ Invesco QQQ Trust Series 1 Add +17.6% 6.35% +0.07
PEP Pepsico Inc. Add +50.5% 0.38% +0.07
VB Vanguard Most SM-Cap ETF-Usd Add +60.1% 0.26% +0.07
VUG Vanguard Mrngstar GR ETF-Sui Add +44.2% 0.33% +0.07
GOOGL Alphabet Inc. Class A Add +21.2% 1.75% +0.07

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 362$591.8MVOO, GOOGL, QQQ, BBUS, NVDA
Q1 2026 317$418.0MVOO, QQQ, BBUS, NVDA, GOOGL
Q4 2025 277$367.9MVOO, QQQ, NVDA, BBUS, MSFT
Q3 2025 262$323.6MVOO, QQQ, BBUS, MSFT, XLK
Q2 2025Amended 265$412.5MVOO, QQQ, BBUS, AAPL, AVGO
Q1 2025 247$253.6MVOO, QQQ, BBUS, VTV, MGC
Q4 2024 194$223.9MVOO, BBUS, QQQ, MGC, XLK
Q3 2024 172$194.0MBBUS, VOO, QQQ, XLK, MGC
Q2 2024 146$166.8MBBUS, VOO, QQQ, XLK, MGC
Q1 2024 125$136.1MBBUS, XLK, QQQ, MGC, VOO