Florida Financial Advisors, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed January 10, 2025), Florida Financial Advisors, LLC reported 125 stock positions worth $136.1 million. Its top holding was JPMorgan Betabuilders US Equ (BBUS) at 7.3% of the portfolio, followed by SS Technology Select Sector (XLK, 6.9%) and Invesco QQQ Trust Series 1 (QQQ, 6.4%). Compared with Q4 2023, it opened 30 new positions, sold out of 11, added to 52 and reduced 43. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +38%) and the biggest sale Main Sector Rotation ETF (SECT, shares −13%).
- Most Recent 13F
- Q2 2026
- Location
- TAMPA, FL
- CIK
- 0002050972
- Portfolio Value
- $136.1M (Q1 2024)
- SEC Filing
- 0002050972-25-000003 ↗ filed Jan 10, 2025
Holdings Value
Holdings 125 stocks · $136.1M
| BBUS JPMorgan Betabuilders US Equ | 7.29% | 105,079 | $9.9M | Add +6.2% |
| XLK SS Technology Select Sector | 6.88% | 44,929 | $9.4M | Add +18.4% |
| QQQ Invesco QQQ Trust Series 1 | 6.35% | 19,479 | $8.6M | Add +17.6% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 5.90% | 42,967 | $8.0M | Add +5.1% |
| VOO Vanguard S&P 500 ETF | 5.75% | 16,271 | $7.8M | Add +38.0% |
| SCHV Schwab US Large-Cap Value | 4.76% | 85,223 | $6.5M | Add +5.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 4.39% | 11,422 | $6.0M | Add +2.5% |
| MSFT Microsoft Corp. | 3.94% | 12,755 | $5.4M | Reduce -38.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 3.54% | 29,619 | $4.8M | Add +2.8% |
| IWY iShares Russell Top 200 Grow | 2.66% | 18,556 | $3.6M | Add +1.5% |
| AAPL Apple Inc. | 2.18% | 17,301 | $3.0M | Add +24.6% |
| SECT Main Sector Rotation ETF | 1.91% | 51,536 | $2.6M | Reduce -12.9% |
| SCHD Schwab US DVD Equity ETF | 1.79% | 30,247 | $2.4M | Reduce -13.4% |
| GOOGL Alphabet Inc. Class A | 1.75% | 15,785 | $2.4M | Add +21.2% |
| NVDA Nvidia Corp. | 1.68% | 2,530 | $2.3M | Add +23.3% |
| HD Home Depot Inc. | 1.36% | 4,833 | $1.9M | Add +2.6% |
| UNH Unitedhealth Group Inc. | 1.13% | 3,095 | $1.5M | Add +46.6% |
| XLV SS Health Care Select Sector | 1.05% | 9,680 | $1.4M | Add +49.2% |
| FTEC Fidelity MSCI Info Tech Indx | 1.04% | 9,081 | $1.4M | Add +5.7% |
| AMZN Amazon.com Inc. | 0.92% | 6,961 | $1.3M | Add +19.5% |
| V Visa Inc. Class A | 0.91% | 4,415 | $1.2M | Add +20.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.85% | 2,763 | $1.2M | Reduce -3.7% |
| XOM Exxon Mobil Corp. | 0.85% | 9,982 | $1.2M | Add +4.5% |
| META Meta Platforms Inc. Class A | 0.80% | 2,253 | $1.1M | Add +8.8% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.74% | 18,471 | $1.0M | Add +232.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.69% | 3,779 | $944K | Reduce -10.3% |
| TXN Texas Instruments Inc. | 0.65% | 5,114 | $891K | Add +0.9% |
| JNJ Johnson & Johnson | 0.64% | 5,502 | $870K | Reduce -1.0% |
| JPM JPMorgan Chase & Co. | 0.61% | 4,133 | $828K | Add +7.5% |
| COST Costco Wholesale Corp. | 0.61% | 1,125 | $824K | Add +9.7% |
| QQQM Invesco Nasdaq 100 ETF | 0.58% | 4,351 | $795K | Reduce -16.1% |
| STIP iShares 0-5 Year Tips Bond E | 0.58% | 7,980 | $793K | Reduce -1.2% |
| WMT Walmart Inc. | 0.58% | 13,022 | $784K | Reduce -2.9% |
| LLY Eli Lilly & Co. | 0.57% | 999 | $777K | Add +14.8% |
| XLE SS Energy Select Sector | 0.56% | 8,046 | $760K | Add +75.3% |
| XLI SS Industrial Select Sector | 0.55% | 5,915 | $745K | Add +35.5% |
| TSLA Tesla Inc. | 0.55% | 4,234 | $744K | Add +44.6% |
| XLF SS Financial Select Sector | 0.54% | 17,293 | $728K | Add +90.5% |
| MA Mastercard Inc. Class A | 0.53% | 1,505 | $725K | Add +48.7% |
| XLY SS Consumer Disc Select Sect | 0.51% | 3,776 | $694K | Add +51.5% |
| AMAT Applied Materials Inc. | 0.51% | 3,361 | $693K | Add +13.2% |
| XLC SS Comm Select Sector SPDR | 0.49% | 8,125 | $664K | Add +55.0% |
| ADBE Adobe Inc. | 0.48% | 1,286 | $649K | Add +24.1% |
| XLP SS Consumer Staples Sel Sect | 0.47% | 8,464 | $646K | Add +32.8% |
| CVX Chevron Corp. | 0.46% | 3,963 | $625K | Add +15.9% |
| MRK Merck & Co. Inc. | 0.42% | 4,365 | $576K | Reduce -6.5% |
| MRSH Marsh & McLennan Cos | 0.42% | 2,758 | $568K | Reduce -1.9% |
| PEP Pepsico Inc. | 0.38% | 2,961 | $518K | Add +50.5% |
| APH Amphenol Corp. Class A | 0.36% | 4,226 | $487K | Reduce -2.1% |
| NFLX Netflix Inc. | 0.36% | 799 | $485K | Reduce -13.5% |
| AME Ametek Inc. | 0.35% | 2,619 | $479K | Reduce -3.4% |
| PG The Procter & Gamble Co. | 0.34% | 2,885 | $468K | Reduce -4.8% |
| HON Honeywell International Inc. | 0.34% | 2,262 | $464K | Reduce -97.8% |
| QCOM Qualcomm Inc. | 0.34% | 2,702 | $457K | Add +32.5% |
| FBCG Fidelity Blue Chip Grow ETF | 0.33% | 11,604 | $446K | Add +21.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.33% | 1,296 | $446K | Add +44.2% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.31% | 1,488 | $427K | New |
| LEN Lennar Corp. Class A | 0.31% | 2,447 | $421K | Reduce -8.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.30% | 10,754 | $408K | Reduce -83.2% |
| L Loews Corp. | 0.30% | 5,201 | $407K | Add +40.5% |
| CDW CDW Corp. | 0.30% | 1,578 | $404K | Add +43.3% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.29% | 6,102 | $401K | Add +6.2% |
| WSM Williams-Sonoma Inc. | 0.28% | 1,182 | $375K | New |
| AVGO Broadcom Inc. | 0.27% | 277 | $367K | Reduce -35.3% |
| FBTC Fidelity Wise Origin Bitcoin | 0.27% | 5,843 | $363K | New |
| CRM Salesforce Inc. | 0.27% | 1,203 | $362K | Add +35.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.26% | 1,561 | $357K | Add +60.1% |
| CMI Cummins Inc. | 0.26% | 1,210 | $356K | Reduce -8.9% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.26% | 1,509 | $356K | New |
| HSY The Hershey Co. | 0.26% | 1,803 | $351K | Add +21.3% |
| DGRO iShares Core Dividend Growth | 0.26% | 6,038 | $351K | Reduce -20.6% |
| IVV iShares Core S&P 500 ETF | 0.25% | 657 | $346K | Reduce -3.2% |
| AGRH iShares Interest Rate Hedged | 0.25% | 13,176 | $342K | Add +47.4% |
| NUE Nucor Corp. | 0.25% | 1,692 | $335K | Reduce -5.4% |
| QUAL iShares MSCI USA Quality Fac | 0.24% | 1,994 | $328K | Add +34.3% |
| MTH Meritage Homes Corp. | 0.24% | 1,864 | $327K | Add +3.0% |
| VOX Vanguard Communication Servi | 0.24% | 2,476 | $325K | New |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.24% | 2,629 | $322K | New |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.23% | 2,644 | $316K | New |
| JEPI JPMorgan Equity Premium Inco | 0.23% | 5,400 | $312K | New |
| KO The Coca-Cola Co. | 0.23% | 5,049 | $309K | Reduce -11.7% |
| CRC California Resources Corp. | 0.22% | 5,505 | $303K | Add +17.6% |
| FLBL Franklin Senior Loan ETF | 0.22% | 12,186 | $298K | New |
| GM General Motors Co. | 0.22% | 6,515 | $295K | Reduce -25.7% |
| ELV Elevance Health Inc. | 0.22% | 566 | $293K | New |
| CI The Cigna Group | 0.21% | 803 | $292K | Reduce -16.0% |
| MCD McDonald's Corp. | 0.21% | 1,004 | $283K | Reduce -2.6% |
| FBCV Fidelity Blue Chip Value ETF | 0.21% | 8,963 | $280K | New |
| ABBV Abbvie Inc. | 0.20% | 1,522 | $277K | Reduce -8.7% |
| AOS Smith (a.o.) Corp. | 0.20% | 3,067 | $274K | Reduce -26.6% |
| COP Conocophillips | 0.20% | 2,129 | $271K | Reduce -8.2% |
| EOG EOG Resources Inc. | 0.20% | 2,095 | $268K | Reduce -3.8% |
| MPC Marathon Petroleum Corp. | 0.20% | 1,318 | $266K | Reduce -22.8% |
| DHI D.R. Horton Inc. | 0.19% | 1,601 | $263K | New |
| RDVY First Trust Rising Dividend | 0.19% | 4,666 | $262K | Reduce -9.8% |
| CHTR Charter Communications Inc. Class A | 0.19% | 896 | $260K | New |
| WM Waste Management Inc. | 0.19% | 1,218 | $260K | Reduce -12.4% |
| PNC PNC Financial Services Group | 0.18% | 1,557 | $252K | Reduce -3.1% |
| MUB iShares National Muni Bond E | 0.18% | 2,325 | $250K | Add +13.2% |
| MLI Mueller Industries Inc. | 0.18% | 4,639 | $250K | New |
Portfolio Sells Q4 2023 → Q1 2024
| SECT Main Sector Rotation ETF | Reduce -12.9% | 1.91% | −0.64 |
| VYM Vanguard High DVD Yield ETF | Sold out | 0.00% | −0.45 |
| MSTR Strategy Inc. | Sold out | 0.00% | −0.38 |
| LOW Lowe's Cos Inc. | Sold out | 0.00% | −0.31 |
| SCHO Schwab Short-Term US Treas | Sold out | 0.00% | −0.29 |
| CL Colgate-Palmolive Co. | Sold out | 0.00% | −0.25 |
| VZ Verizon Communications Inc. | Sold out | 0.00% | −0.25 |
| BLV Vanguard Long-Term Bond ETF | Sold out | 0.00% | −0.24 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -10.3% | 0.69% | −0.21 |
| SYLD Cambria Shareholder Yield Et | Sold out | 0.00% | −0.21 |
| BG Bunge Global SA | Sold out | 0.00% | −0.19 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -16.1% | 0.58% | −0.19 |
| PFE Pfizer Inc. | Sold out | 0.00% | −0.19 |
| SPDN Dir DLY SP 500 BR 1X ETF-Usi | Sold out | 0.00% | −0.19 |
| JNJ Johnson & Johnson | Reduce -1.0% | 0.64% | −0.16 |
| SMH Vaneck Semiconductor ETF | Reduce -38.8% | 0.15% | −0.16 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -1.2% | 0.58% | −0.15 |
| DGRO iShares Core Dividend Growth | Reduce -20.6% | 0.26% | −0.15 |
| BAC Bank of America Corp. | Reduce -83.2% | 0.30% | −0.15 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -38.4% | 0.17% | −0.15 |
| AOS Smith (a.o.) Corp. | Reduce -26.6% | 0.20% | −0.13 |
| HON Honeywell International Inc. | Reduce -97.8% | 0.34% | −0.11 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -3.7% | 0.85% | −0.09 |
| CSCO Cisco Systems Inc. | Reduce -15.0% | 0.18% | −0.09 |
| DECK Deckers Outdoor Corp. | Reduce -44.3% | 0.15% | −0.09 |
| KO The Coca-Cola Co. | Reduce -11.7% | 0.23% | −0.09 |
| CHRD Chord Energy Corp. | Reduce -19.9% | 0.18% | −0.08 |
| WMT Walmart Inc. | Reduce -2.9% | 0.58% | −0.08 |
| MRSH Marsh & McLennan Cos | Reduce -1.9% | 0.42% | −0.08 |
| MCD McDonald's Corp. | Reduce -2.6% | 0.21% | −0.08 |
| PM Philip Morris International | Reduce -11.6% | 0.17% | −0.07 |
| PG The Procter & Gamble Co. | Reduce -4.8% | 0.34% | −0.07 |
| AME Ametek Inc. | Reduce -3.4% | 0.35% | −0.06 |
| NFLX Netflix Inc. | Reduce -13.5% | 0.36% | −0.06 |
| LEN Lennar Corp. Class A | Reduce -8.3% | 0.31% | −0.06 |
| RDVY First Trust Rising Dividend | Reduce -9.8% | 0.19% | −0.05 |
| CI The Cigna Group | Reduce -16.0% | 0.21% | −0.05 |
| COP Conocophillips | Reduce -8.2% | 0.20% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -6.5% | 0.42% | −0.05 |
| IVV iShares Core S&P 500 ETF | Reduce -3.2% | 0.25% | −0.05 |
| EOG EOG Resources Inc. | Reduce -3.8% | 0.20% | −0.05 |
| PNC PNC Financial Services Group | Reduce -3.1% | 0.18% | −0.05 |
| NUE Nucor Corp. | Reduce -5.4% | 0.25% | −0.04 |
| WM Waste Management Inc. | Reduce -12.4% | 0.19% | −0.04 |
| MPC Marathon Petroleum Corp. | Reduce -22.8% | 0.20% | −0.04 |
| BUYW Main Buywrite ETF | Reduce -8.7% | 0.11% | −0.04 |
| APH Amphenol Corp. Class A | Reduce -2.1% | 0.36% | −0.04 |
| ABBV Abbvie Inc. | Reduce -8.7% | 0.20% | −0.04 |
| CMI Cummins Inc. | Reduce -8.9% | 0.26% | −0.03 |
| GM General Motors Co. | Reduce -25.7% | 0.22% | −0.03 |
Portfolio Buys Q4 2023 → Q1 2024
| VOO Vanguard S&P 500 ETF | Add +38.0% | 5.75% | +0.98 |
| NVDA Nvidia Corp. | Add +23.3% | 1.68% | +0.74 |
| JEPQ JPM Nasdaq Equity Premium | Add +232.7% | 0.74% | +0.48 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | New | 0.31% | +0.31 |
| WSM Williams-Sonoma Inc. | New | 0.28% | +0.28 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.27% | +0.27 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | New | 0.26% | +0.26 |
| VOX Vanguard Communication Servi | New | 0.24% | +0.24 |
| DIS The Walt Disney Co. | New | 0.24% | +0.24 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | New | 0.23% | +0.23 |
| XLV SS Health Care Select Sector | Add +49.2% | 1.05% | +0.23 |
| JEPI JPMorgan Equity Premium Inco | New | 0.23% | +0.23 |
| FLBL Franklin Senior Loan ETF | New | 0.22% | +0.22 |
| XLF SS Financial Select Sector | Add +90.5% | 0.54% | +0.22 |
| ELV Elevance Health Inc. | New | 0.22% | +0.22 |
| FBCV Fidelity Blue Chip Value ETF | New | 0.21% | +0.21 |
| XLE SS Energy Select Sector | Add +75.3% | 0.56% | +0.20 |
| DHI D.R. Horton Inc. | New | 0.19% | +0.19 |
| CHTR Charter Communications Inc. Class A | New | 0.19% | +0.19 |
| MLI Mueller Industries Inc. | New | 0.18% | +0.18 |
| AMD Advanced Micro Devices | New | 0.18% | +0.18 |
| KLAC KLA Corp. | New | 0.18% | +0.18 |
| PHM Pultegroup Inc. | New | 0.18% | +0.18 |
| POCT Innovator U.S. Equity Power | New | 0.17% | +0.17 |
| GOOG Alphabet Inc. Class C | New | 0.17% | +0.17 |
| VRTX Vertex Pharmaceuticals Inc. | New | 0.16% | +0.16 |
| ITA iShares U.S. Aerospace & Def | New | 0.16% | +0.16 |
| IWM iShares Russell 2000 ETF | New | 0.16% | +0.16 |
| ADSK Autodesk Inc. | New | 0.16% | +0.16 |
| IDXX Idexx Laboratories Inc. | New | 0.16% | +0.16 |
| PYPL PayPal Holdings Inc. | New | 0.16% | +0.16 |
| VLO Valero Energy Corp. | New | 0.15% | +0.15 |
| ACN Accenture PLC Class A | New | 0.15% | +0.15 |
| MCK McKesson Corp. | New | 0.15% | +0.15 |
| XLB SS Materials Select Sector | New | 0.15% | +0.15 |
| URI United Rentals Inc. | New | 0.15% | +0.15 |
| XLC SS Comm Select Sector SPDR | Add +55.0% | 0.49% | +0.13 |
| MA Mastercard Inc. Class A | Add +48.7% | 0.53% | +0.13 |
| META Meta Platforms Inc. Class A | Add +8.8% | 0.80% | +0.12 |
| AMZN Amazon.com Inc. | Add +19.5% | 0.92% | +0.12 |
| XLK SS Technology Select Sector | Add +18.4% | 6.88% | +0.11 |
| LLY Eli Lilly & Co. | Add +14.8% | 0.57% | +0.10 |
| XLY SS Consumer Disc Select Sect | Add +51.5% | 0.51% | +0.10 |
| UNH Unitedhealth Group Inc. | Add +46.6% | 1.13% | +0.10 |
| XLI SS Industrial Select Sector | Add +35.5% | 0.55% | +0.09 |
| QQQ Invesco QQQ Trust Series 1 | Add +17.6% | 6.35% | +0.07 |
| PEP Pepsico Inc. | Add +50.5% | 0.38% | +0.07 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +60.1% | 0.26% | +0.07 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +44.2% | 0.33% | +0.07 |
| GOOGL Alphabet Inc. Class A | Add +21.2% | 1.75% | +0.07 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 362 | $591.8M | VOO, GOOGL, QQQ, BBUS, NVDA |
| Q1 2026 | 317 | $418.0M | VOO, QQQ, BBUS, NVDA, GOOGL |
| Q4 2025 | 277 | $367.9M | VOO, QQQ, NVDA, BBUS, MSFT |
| Q3 2025 | 262 | $323.6M | VOO, QQQ, BBUS, MSFT, XLK |
| Q2 2025Amended | 265 | $412.5M | VOO, QQQ, BBUS, AAPL, AVGO |
| Q1 2025 | 247 | $253.6M | VOO, QQQ, BBUS, VTV, MGC |
| Q4 2024 | 194 | $223.9M | VOO, BBUS, QQQ, MGC, XLK |
| Q3 2024 | 172 | $194.0M | BBUS, VOO, QQQ, XLK, MGC |
| Q2 2024 | 146 | $166.8M | BBUS, VOO, QQQ, XLK, MGC |
| Q1 2024 | 125 | $136.1M | BBUS, XLK, QQQ, MGC, VOO |