Florida Financial Advisors, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 1, 2025), Florida Financial Advisors, LLC reported 247 stock positions worth $253.6 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 5.9% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 4.2%) and JPMorgan Betabuilders US Equ (BBUS, 4.2%). Compared with Q4 2024, it opened 67 new positions, sold out of 14, added to 110 and reduced 70. The biggest buy was SS SPDR P S&P 500 Value ETF (SPYV, shares +69%) and the biggest sale JPMorgan Betabuilders US Equ (BBUS, shares −10%).
- Most Recent 13F
- Q2 2026
- Location
- TAMPA, FL
- CIK
- 0002050972
- Portfolio Value
- $253.6M (Q1 2025)
- SEC Filing
- 0002050972-25-000007 ↗ filed May 1, 2025
Holdings Value
Holdings 247 stocks · $253.6M
| VOO Vanguard S&P 500 ETF | 5.86% | 28,957 | $14.9M | Add +0.1% |
| QQQ Invesco QQQ Trust Series 1 | 4.24% | 22,908 | $10.7M | Add +2.3% |
| BBUS JPMorgan Betabuilders US Equ | 4.21% | 105,715 | $10.7M | Reduce -9.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.82% | 41,497 | $7.2M | Add +9.1% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 2.81% | 35,338 | $7.1M | Reduce -13.6% |
| XLK SS Technology Select Sector | 2.69% | 32,983 | $6.8M | Reduce -11.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.66% | 12,068 | $6.7M | Reduce -10.8% |
| AAPL Apple Inc. | 2.47% | 28,298 | $6.3M | Add +4.6% |
| MSFT Microsoft Corp. | 2.43% | 16,435 | $6.2M | Reduce -5.0% |
| NVDA Nvidia Corp. | 2.38% | 55,684 | $6.0M | Add +24.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 2.31% | 117,929 | $5.9M | Add +69.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 2.28% | 72,705 | $5.8M | Add +60.8% |
| SCHV Schwab US Large-Cap Value | 2.25% | 214,539 | $5.7M | Reduce -15.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.70% | 8,113 | $4.3M | Add +64.5% |
| SCHD Schwab US DVD Equity ETF | 1.45% | 131,452 | $3.7M | Add +12.9% |
| IWY iShares Russell Top 200 Grow | 1.37% | 16,516 | $3.5M | Reduce -7.5% |
| AMZN Amazon.com Inc. | 1.16% | 15,470 | $2.9M | Add +51.5% |
| DGRW Wisdomtree U.S. Quality Divi | 1.11% | 36,050 | $2.8M | Add +52.0% |
| JQUA JPMorgan US Quality Factor | 1.09% | 50,130 | $2.8M | Add +73.3% |
| GOOGL Alphabet Inc. Class A | 0.99% | 16,311 | $2.5M | Add +0.4% |
| META Meta Platforms Inc. Class A | 0.99% | 4,374 | $2.5M | Reduce -6.4% |
| JPM JPMorgan Chase & Co. | 0.95% | 9,863 | $2.4M | Add +62.5% |
| WMT Walmart Inc. | 0.87% | 25,162 | $2.2M | Add +67.8% |
| AVGO Broadcom Inc. | 0.80% | 12,122 | $2.0M | Add +80.5% |
| COST Costco Wholesale Corp. | 0.80% | 2,132 | $2.0M | Add +90.9% |
| NFLX Netflix Inc. | 0.76% | 2,059 | $1.9M | Add +63.1% |
| SECT Main Sector Rotation ETF | 0.73% | 36,348 | $1.9M | Reduce -13.1% |
| GLD SPDR Gold Shares | 0.71% | 6,263 | $1.8M | Add +158.6% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.69% | 23,576 | $1.7M | Add +64.6% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.67% | 21,763 | $1.7M | Add +63.4% |
| HD Home Depot Inc. | 0.65% | 4,505 | $1.7M | Reduce -6.7% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.65% | 20,345 | $1.6M | Add +66.2% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.60% | 20,460 | $1.5M | Add +66.4% |
| V Visa Inc. Class A | 0.59% | 4,295 | $1.5M | Reduce -15.0% |
| QQQM Invesco Nasdaq 100 ETF | 0.57% | 7,537 | $1.5M | Reduce -14.0% |
| TSLA Tesla Inc. | 0.55% | 5,367 | $1.4M | Add +1.6% |
| JNJ Johnson & Johnson | 0.51% | 7,868 | $1.3M | Add +10.6% |
| PM Philip Morris International | 0.51% | 8,076 | $1.3M | Add +73.8% |
| MA Mastercard Inc. Class A | 0.50% | 2,321 | $1.3M | Reduce -0.2% |
| JCPB JPMorgan Core Plus Bond ETF | 0.49% | 26,256 | $1.2M | Reduce -16.5% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.49% | 9,606 | $1.2M | Add +52.0% |
| XLV SS Health Care Select Sector | 0.48% | 8,312 | $1.2M | Add +40.0% |
| UNH Unitedhealth Group Inc. | 0.47% | 2,295 | $1.2M | Reduce -10.8% |
| XLE SS Energy Select Sector | 0.47% | 12,936 | $1.2M | Add +4.7% |
| XOM Exxon Mobil Corp. | 0.47% | 10,105 | $1.2M | Add +8.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.46% | 28,168 | $1.2M | Add +59.6% |
| FTEC Fidelity MSCI Info Tech Indx | 0.46% | 7,171 | $1.2M | Reduce -20.3% |
| XLF SS Financial Select Sector | 0.45% | 22,831 | $1.1M | Reduce -1.0% |
| ADP Automatic Data Processing | 0.44% | 3,641 | $1.1M | New |
| BND Vanguard Total Bond Market | 0.43% | 14,805 | $1.1M | Add +348.9% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.42% | 3,450 | $1.1M | Add +15.6% |
| XLC SS Comm Select Sector SPDR | 0.42% | 10,979 | $1.1M | Add +71.3% |
| WFC Wells Fargo & Co. | 0.40% | 14,039 | $1.0M | Add +142.2% |
| IVW iShares S&P 500 Growth ETF | 0.39% | 10,555 | $980K | Reduce -6.9% |
| TXN Texas Instruments Inc. | 0.38% | 5,330 | $957K | Add +5.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.37% | 3,411 | $938K | Add +4.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.37% | 2,507 | $929K | Reduce -2.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.37% | 3,585 | $927K | Add +2.8% |
| PLTR Palantir Technologies Inc. Class A | 0.36% | 10,870 | $923K | Add +153.3% |
| IVE iShares S&P 500 Value ETF | 0.36% | 4,786 | $912K | Add +46.2% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.36% | 17,587 | $910K | Reduce -32.6% |
| AGG iShares Core U.S. Aggregate | 0.35% | 9,067 | $897K | Add +20.6% |
| CVX Chevron Corp. | 0.35% | 5,330 | $889K | Add +6.1% |
| SLV iShares Silver Trust | 0.35% | 28,302 | $877K | Add +160.6% |
| GS Goldman Sachs Group Inc. | 0.34% | 1,577 | $860K | Add +82.7% |
| SMH Vaneck Semiconductor ETF | 0.33% | 3,999 | $844K | Add +14.8% |
| RSG Republic Services Inc. | 0.33% | 3,459 | $838K | New |
| TMUS T-Mobile US Inc. | 0.33% | 3,141 | $838K | Add +91.8% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.31% | 9,900 | $780K | Reduce -13.8% |
| PG The Procter & Gamble Co. | 0.31% | 4,550 | $775K | Add +57.4% |
| XLP SS Consumer Staples Sel Sect | 0.30% | 9,456 | $772K | Add +65.0% |
| ORCL Oracle Corp. | 0.30% | 5,524 | $772K | Add +69.1% |
| MRSH Marsh & McLennan Cos | 0.30% | 3,147 | $768K | Add +13.7% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.30% | 8,234 | $755K | Add +26.0% |
| VYM Vanguard High DVD Yield ETF | 0.30% | 5,816 | $750K | Add +67.7% |
| IVV iShares Core S&P 500 ETF | 0.29% | 1,329 | $747K | Add +10.4% |
| VST Vistra Corp. | 0.29% | 6,200 | $728K | Add +160.3% |
| LLY Eli Lilly & Co. | 0.28% | 876 | $723K | Reduce -34.5% |
| ANET Arista Networks Inc. | 0.28% | 9,234 | $714K | Add +181.0% |
| JEPI JPMorgan Equity Premium Inco | 0.27% | 12,091 | $690K | Add +72.4% |
| APP AppLovin Corp. Class A | 0.27% | 2,606 | $689K | Add +242.9% |
| AXP American Express Co. | 0.27% | 2,501 | $672K | Add +102.5% |
| ACN Accenture PLC Class A | 0.26% | 2,135 | $666K | Add +14.3% |
| AMAT Applied Materials Inc. | 0.26% | 4,467 | $648K | Reduce -6.2% |
| QCOM Qualcomm Inc. | 0.25% | 4,203 | $645K | Reduce -5.6% |
| RTX RTX Corp. | 0.25% | 4,821 | $638K | Add +102.7% |
| HSY The Hershey Co. | 0.25% | 3,634 | $622K | Reduce -12.0% |
| HON Honeywell International Inc. | 0.25% | 2,936 | $621K | Add +4.3% |
| HLNE Hamilton Lane Inc. Class A | 0.24% | 4,069 | $604K | Add +49.0% |
| KO The Coca-Cola Co. | 0.24% | 8,396 | $601K | Add +11.0% |
| FTNT Fortinet Inc. | 0.24% | 6,231 | $600K | New |
| VXUS Vanguard Total Intl Stock | 0.23% | 9,347 | $580K | New |
| ABBV Abbvie Inc. | 0.23% | 2,773 | $579K | Reduce -6.7% |
| FISV Fiserv Inc. | 0.23% | 2,623 | $579K | Add +119.9% |
| PEP Pepsico Inc. | 0.23% | 3,860 | $578K | Add +64.4% |
| WMB Williams Cos Inc. | 0.23% | 9,618 | $574K | New |
| GE General Electric filed as GE AEROSPACE | 0.22% | 2,848 | $569K | Add +99.6% |
| VOX Vanguard Communication Servi | 0.22% | 3,802 | $564K | Add +50.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.22% | 2,472 | $548K | Reduce -41.3% |
| STIP iShares 0-5 Year Tips Bond E | 0.22% | 5,292 | $548K | Add +38.9% |
Portfolio Sells Q4 2024 → Q1 2025
| BBUS JPMorgan Betabuilders US Equ | Reduce -9.9% | 4.21% | −1.34 |
| XLK SS Technology Select Sector | Reduce -11.7% | 2.69% | −1.19 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -13.6% | 2.81% | −1.08 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -10.8% | 2.66% | −0.88 |
| MSFT Microsoft Corp. | Reduce -5.0% | 2.43% | −0.82 |
| SCHV Schwab US Large-Cap Value | Reduce -15.4% | 2.25% | −0.70 |
| IWY iShares Russell Top 200 Grow | Reduce -7.5% | 1.37% | −0.50 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -32.6% | 0.36% | −0.30 |
| SECT Main Sector Rotation ETF | Reduce -13.1% | 0.73% | −0.29 |
| FTEC Fidelity MSCI Info Tech Indx | Reduce -20.3% | 0.46% | −0.29 |
| JBL Jabil Inc. | Reduce -49.9% | 0.18% | −0.25 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -41.3% | 0.22% | −0.24 |
| META Meta Platforms Inc. Class A | Reduce -6.4% | 0.99% | −0.23 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -14.0% | 0.57% | −0.21 |
| VOOG Vanguard S&P 500 Growth ETF | Reduce -60.6% | 0.09% | −0.19 |
| HD Home Depot Inc. | Reduce -6.7% | 0.65% | −0.19 |
| LLY Eli Lilly & Co. | Reduce -34.5% | 0.28% | −0.18 |
| DECK Deckers Outdoor Corp. | Reduce -20.9% | 0.11% | −0.17 |
| JCPB JPMorgan Core Plus Bond ETF | Reduce -16.5% | 0.49% | −0.16 |
| XLY SS Consumer Disc Select Sect | Reduce -41.9% | 0.13% | −0.16 |
| FBCG Fidelity Blue Chip Grow ETF | Reduce -42.8% | 0.12% | −0.16 |
| CHTR Charter Communications Inc. Class A | Sold out | 0.00% | −0.16 |
| ETSY Etsy Inc. | Sold out | 0.00% | −0.15 |
| TLT iShares 20+ Year Treasury BD | Reduce -58.4% | 0.10% | −0.15 |
| CDW CDW Corp. | Reduce -55.6% | 0.08% | −0.15 |
| L Loews Corp. | Reduce -62.9% | 0.08% | −0.15 |
| X United States Steel Corp. | Sold out | 0.00% | −0.15 |
| IWM iShares Russell 2000 ETF | Sold out | 0.00% | −0.14 |
| IVW iShares S&P 500 Growth ETF | Reduce -6.9% | 0.39% | −0.13 |
| LULU Lululemon Athletica Inc. | Sold out | 0.00% | −0.13 |
| XLRE SS Real Estate Select Sector | Sold out | 0.00% | −0.12 |
| V Visa Inc. Class A | Reduce -15.0% | 0.59% | −0.12 |
| CRM Salesforce Inc. | Reduce -12.7% | 0.18% | −0.11 |
| VGT Vanguard Info Tech ETF | Reduce -39.2% | 0.10% | −0.11 |
| UNH Unitedhealth Group Inc. | Reduce -10.8% | 0.47% | −0.11 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.6% | 0.37% | −0.11 |
| MID American Century Mid Cap Gro | Sold out | 0.00% | −0.11 |
| MEDP Medpace Holdings Inc. | Sold out | 0.00% | −0.10 |
| PYPL PayPal Holdings Inc. | Reduce -28.0% | 0.10% | −0.10 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Sold out | 0.00% | −0.10 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -28.4% | 0.13% | −0.10 |
| MTH Meritage Homes Corp. | Sold out | 0.00% | −0.10 |
| TEX Terex Corp. | Sold out | 0.00% | −0.10 |
| NSP Insperity Inc. | Sold out | 0.00% | −0.10 |
| OPCH Option Care Health Inc. | Sold out | 0.00% | −0.09 |
| MRK Merck & Co. Inc. | Reduce -26.9% | 0.13% | −0.09 |
| AMAT Applied Materials Inc. | Reduce -6.2% | 0.26% | −0.09 |
| LMT Lockheed Martin Corp. | Reduce -19.8% | 0.16% | −0.09 |
| ADBE Adobe Inc. | Reduce -12.7% | 0.17% | −0.09 |
| XLI SS Industrial Select Sector | Reduce -28.2% | 0.14% | −0.08 |
Portfolio Buys Q4 2024 → Q1 2025
| SPYV SS SPDR P S&P 500 Value ETF | Add +69.1% | 2.31% | +0.72 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +64.5% | 1.70% | +0.71 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +60.8% | 2.28% | +0.51 |
| GLD SPDR Gold Shares | Add +158.6% | 0.71% | +0.45 |
| ADP Automatic Data Processing | New | 0.44% | +0.44 |
| JQUA JPMorgan US Quality Factor | Add +73.3% | 1.09% | +0.35 |
| COST Costco Wholesale Corp. | Add +90.9% | 0.80% | +0.34 |
| RSG Republic Services Inc. | New | 0.33% | +0.33 |
| BND Vanguard Total Bond Market | Add +348.9% | 0.43% | +0.32 |
| JPM JPMorgan Chase & Co. | Add +62.5% | 0.95% | +0.30 |
| WMT Walmart Inc. | Add +67.8% | 0.87% | +0.27 |
| PM Philip Morris International | Add +73.8% | 0.51% | +0.26 |
| NFLX Netflix Inc. | Add +63.1% | 0.76% | +0.26 |
| DGRW Wisdomtree U.S. Quality Divi | Add +52.0% | 1.11% | +0.25 |
| FTNT Fortinet Inc. | New | 0.24% | +0.24 |
| VXUS Vanguard Total Intl Stock | New | 0.23% | +0.23 |
| WMB Williams Cos Inc. | New | 0.23% | +0.23 |
| PLTR Palantir Technologies Inc. Class A | Add +153.3% | 0.36% | +0.22 |
| SLV iShares Silver Trust | Add +160.6% | 0.35% | +0.22 |
| SPOT Spotify Technology SA | New | 0.22% | +0.22 |
| WFC Wells Fargo & Co. | Add +142.2% | 0.40% | +0.21 |
| ROL Rollins Inc. | New | 0.21% | +0.21 |
| HDV iShares Core High Dividend E | New | 0.21% | +0.21 |
| AXON Axon Enterprise Inc. | New | 0.20% | +0.20 |
| ATO Atmos Energy Corp. | New | 0.19% | +0.19 |
| AMZN Amazon.com Inc. | Add +51.5% | 1.16% | +0.19 |
| HWM Howmet Aerospace Inc. | New | 0.18% | +0.18 |
| DTM DT Midstream Inc. | New | 0.18% | +0.18 |
| IBKR Interactive Brokers Gro Class A | New | 0.18% | +0.18 |
| MDYV SS SPDR S&P 400 MC Val ETF | Add +64.6% | 0.69% | +0.18 |
| TMUS T-Mobile US Inc. | Add +91.8% | 0.33% | +0.17 |
| ADMA Adma Biologics Inc. | New | 0.17% | +0.17 |
| WAB Wabtec Corp. | New | 0.17% | +0.17 |
| GWRE Guidewire Software Inc. | New | 0.17% | +0.17 |
| APP AppLovin Corp. Class A | Add +242.9% | 0.27% | +0.16 |
| IGV iShares Expanded Tech-Softwa | New | 0.15% | +0.15 |
| USFR Wisdomtree Floating Rate Tre | New | 0.15% | +0.15 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +66.2% | 0.65% | +0.15 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +63.4% | 0.67% | +0.15 |
| VRT Vertiv Holdings Co. Class A | New | 0.15% | +0.15 |
| ASTS Ast Spacemobile Inc. | New | 0.15% | +0.15 |
| BRO Brown & Brown Inc. | New | 0.14% | +0.14 |
| XLC SS Comm Select Sector SPDR | Add +71.3% | 0.42% | +0.14 |
| VST Vistra Corp. | Add +160.3% | 0.29% | +0.14 |
| BRBR Bellring Brands Inc. | New | 0.14% | +0.14 |
| WELL Welltower Inc. | New | 0.13% | +0.13 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +52.0% | 0.49% | +0.13 |
| FTAI Ftai Aviation Ltd. | New | 0.13% | +0.13 |
| STRL Sterling Infrastructure Inc. | New | 0.13% | +0.13 |
| RTX RTX Corp. | Add +102.7% | 0.25% | +0.13 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 362 | $591.8M | VOO, GOOGL, QQQ, BBUS, NVDA |
| Q1 2026 | 317 | $418.0M | VOO, QQQ, BBUS, NVDA, GOOGL |
| Q4 2025 | 277 | $367.9M | VOO, QQQ, NVDA, BBUS, MSFT |
| Q3 2025 | 262 | $323.6M | VOO, QQQ, BBUS, MSFT, XLK |
| Q2 2025Amended | 265 | $412.5M | VOO, QQQ, BBUS, AAPL, AVGO |
| Q1 2025 | 247 | $253.6M | VOO, QQQ, BBUS, VTV, MGC |
| Q4 2024 | 194 | $223.9M | VOO, BBUS, QQQ, MGC, XLK |
| Q3 2024 | 172 | $194.0M | BBUS, VOO, QQQ, XLK, MGC |
| Q2 2024 | 146 | $166.8M | BBUS, VOO, QQQ, XLK, MGC |
| Q1 2024 | 125 | $136.1M | BBUS, XLK, QQQ, MGC, VOO |