Florida Financial Advisors, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed January 10, 2025), Florida Financial Advisors, LLC reported 146 stock positions worth $166.8 million. Its top holding was JPMorgan Betabuilders US Equ (BBUS) at 6.5% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 6.2%) and Invesco QQQ Trust Series 1 (QQQ, 5.9%). Compared with Q1 2024, it opened 29 new positions, sold out of 8, added to 82 and reduced 34. The biggest buy was a new position in SS SPDR P S&P 500 Growth ETF (SPYG) and the biggest sale SS Technology Select Sector (XLK, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- TAMPA, FL
- CIK
- 0002050972
- Portfolio Value
- $166.8M (Q2 2024)
- SEC Filing
- 0002050972-25-000004 ↗ filed Jan 10, 2025
Holdings Value
Holdings 146 stocks · $166.8M
| BBUS JPMorgan Betabuilders US Equ | 6.54% | 111,235 | $10.9M | Add +5.9% |
| VOO Vanguard S&P 500 ETF | 6.17% | 20,573 | $10.3M | Add +26.4% |
| QQQ Invesco QQQ Trust Series 1 | 5.94% | 20,693 | $9.9M | Add +6.2% |
| XLK SS Technology Select Sector | 5.87% | 43,264 | $9.8M | Reduce -3.7% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 5.02% | 42,420 | $8.4M | Reduce -1.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.91% | 11,988 | $6.5M | Add +5.0% |
| SCHV Schwab US Large-Cap Value | 3.80% | 85,459 | $6.3M | Add +0.3% |
| MSFT Microsoft Corp. | 3.76% | 24,004 | $6.3M | Add +88.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 3.21% | 33,347 | $5.3M | Add +12.6% |
| AAPL Apple Inc. | 2.51% | 19,895 | $4.2M | Add +15.0% |
| NVDA Nvidia Corp. | 2.26% | 30,472 | $3.8M | Add +20.4% |
| IWY iShares Russell Top 200 Grow | 2.13% | 16,534 | $3.5M | Reduce -10.9% |
| GOOGL Alphabet Inc. Class A | 1.89% | 17,316 | $3.2M | Add +9.7% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.55% | 32,355 | $2.6M | New |
| SCHD Schwab US DVD Equity ETF | 1.55% | 33,143 | $2.6M | Add +9.6% |
| SECT Main Sector Rotation ETF | 1.47% | 47,985 | $2.5M | Reduce -6.9% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.39% | 47,639 | $2.3M | New |
| META Meta Platforms Inc. Class A | 1.14% | 3,755 | $1.9M | Add +66.7% |
| HD Home Depot Inc. | 1.06% | 5,145 | $1.8M | Add +6.5% |
| UNH Unitedhealth Group Inc. | 1.05% | 3,768 | $1.7M | Add +21.7% |
| FTEC Fidelity MSCI Info Tech Indx | 0.94% | 9,183 | $1.6M | Add +1.1% |
| AMZN Amazon.com Inc. | 0.94% | 8,236 | $1.6M | Add +18.3% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.93% | 27,882 | $1.5M | Add +51.0% |
| XLV SS Health Care Select Sector | 0.82% | 9,399 | $1.4M | Reduce -2.9% |
| XOM Exxon Mobil Corp. | 0.82% | 11,814 | $1.4M | Add +18.4% |
| V Visa Inc. Class A | 0.81% | 5,165 | $1.4M | Add +17.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.80% | 3,262 | $1.3M | Add +18.1% |
| DGRW Wisdomtree U.S. Quality Divi | 0.76% | 16,234 | $1.3M | New |
| QQQM Invesco Nasdaq 100 ETF | 0.73% | 6,403 | $1.2M | Add +47.2% |
| COST Costco Wholesale Corp. | 0.69% | 1,376 | $1.1M | Add +22.3% |
| JQUA JPMorgan US Quality Factor | 0.64% | 20,293 | $1.1M | New |
| TSLA Tesla Inc. | 0.63% | 5,330 | $1.1M | Add +25.9% |
| XLE SS Energy Select Sector | 0.58% | 10,688 | $974K | Add +32.8% |
| JPM JPMorgan Chase & Co. | 0.58% | 4,800 | $971K | Add +16.1% |
| AMAT Applied Materials Inc. | 0.55% | 3,861 | $911K | Add +14.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.55% | 3,759 | $910K | Reduce -0.5% |
| TXN Texas Instruments Inc. | 0.54% | 4,656 | $906K | Reduce -9.0% |
| MA Mastercard Inc. Class A | 0.53% | 1,990 | $878K | Add +32.2% |
| XLF SS Financial Select Sector | 0.52% | 20,942 | $861K | Add +21.1% |
| JNJ Johnson & Johnson | 0.51% | 5,865 | $857K | Add +6.6% |
| ADBE Adobe Inc. | 0.50% | 1,514 | $841K | Add +17.7% |
| WMT Walmart Inc. | 0.49% | 12,182 | $825K | Reduce -6.5% |
| STIP iShares 0-5 Year Tips Bond E | 0.47% | 7,936 | $790K | Reduce -0.6% |
| SMH Vaneck Semiconductor ETF | 0.45% | 2,982 | $746K | Add +221.0% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.43% | 8,471 | $712K | New |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.42% | 9,705 | $708K | New |
| XLC SS Comm Select Sector SPDR | 0.42% | 8,152 | $698K | Add +0.3% |
| XLP SS Consumer Staples Sel Sect | 0.41% | 8,878 | $680K | Add +4.9% |
| XLY SS Consumer Disc Select Sect | 0.40% | 3,702 | $675K | Reduce -2.0% |
| XLI SS Industrial Select Sector | 0.40% | 5,450 | $664K | Reduce -7.9% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.40% | 7,690 | $660K | New |
| LLY Eli Lilly & Co. | 0.40% | 1,142 | $660K | Add +14.3% |
| QCOM Qualcomm Inc. | 0.39% | 3,493 | $659K | Add +29.3% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.39% | 2,086 | $655K | Add +40.2% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.39% | 8,293 | $649K | New |
| NFLX Netflix Inc. | 0.38% | 930 | $628K | Add +16.4% |
| APH Amphenol Corp. Class A | 0.36% | 8,918 | $601K | Add +5.5% |
| AVGO Broadcom Inc. | 0.35% | 392 | $587K | Add +41.5% |
| HSY The Hershey Co. | 0.34% | 3,090 | $568K | Add +71.4% |
| MRSH Marsh & McLennan Cos | 0.34% | 2,685 | $566K | Reduce -2.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.32% | 13,235 | $526K | Add +23.1% |
| CVX Chevron Corp. | 0.31% | 3,344 | $523K | Reduce -15.6% |
| HON Honeywell International Inc. | 0.31% | 2,408 | $514K | Add +6.5% |
| PEP Pepsico Inc. | 0.31% | 3,113 | $513K | Add +5.1% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.31% | 9,765 | $510K | New |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.30% | 4,218 | $500K | Add +59.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.29% | 1,308 | $489K | Add +0.9% |
| CDW CDW Corp. | 0.29% | 2,152 | $482K | Add +36.4% |
| MRK Merck & Co. Inc. | 0.29% | 3,844 | $476K | Reduce -11.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.28% | 1,854 | $474K | Add +18.8% |
| FBCG Fidelity Blue Chip Grow ETF | 0.26% | 10,286 | $437K | Reduce -11.4% |
| JAAA Janus Henderson Aaa Clo ETF | 0.26% | 8,425 | $429K | New |
| AME Ametek Inc. | 0.25% | 2,532 | $422K | Reduce -3.3% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.25% | 6,023 | $410K | Reduce -1.3% |
| KLAC KLA Corp. | 0.24% | 488 | $402K | Add +39.8% |
| WSM Williams-Sonoma Inc. | 0.24% | 1,672 | $399K | Add +41.5% |
| LEN Lennar Corp. Class A | 0.23% | 2,561 | $384K | Add +4.7% |
| RDVY First Trust Rising Dividend | 0.22% | 6,812 | $373K | Add +46.0% |
| ACN Accenture PLC Class A | 0.22% | 1,211 | $367K | Add +99.5% |
| PG The Procter & Gamble Co. | 0.22% | 2,193 | $360K | Reduce -24.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.21% | 6,553 | $357K | New |
| MLI Mueller Industries Inc. | 0.21% | 6,206 | $353K | Add +33.8% |
| L Loews Corp. | 0.21% | 4,725 | $353K | Reduce -9.2% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.21% | 1,536 | $353K | Add +1.8% |
| MTH Meritage Homes Corp. | 0.21% | 2,127 | $349K | Add +14.1% |
| LMT Lockheed Martin Corp. | 0.21% | 745 | $348K | New |
| CMI Cummins Inc. | 0.21% | 1,255 | $347K | Add +3.7% |
| GM General Motors Co. | 0.21% | 8,898 | $345K | Add +36.6% |
| QUAL iShares MSCI USA Quality Fac | 0.20% | 1,994 | $340K | No change |
| KO The Coca-Cola Co. | 0.19% | 5,027 | $320K | Reduce -0.4% |
| ELV Elevance Health Inc. | 0.19% | 588 | $319K | Add +3.9% |
| DECK Deckers Outdoor Corp. | 0.18% | 321 | $306K | Add +46.6% |
| ITA iShares U.S. Aerospace & Def | 0.18% | 2,316 | $306K | Add +37.5% |
| CRM Salesforce Inc. | 0.18% | 1,196 | $305K | Reduce -0.6% |
| DHI D.R. Horton Inc. | 0.18% | 2,190 | $301K | Add +36.8% |
| VGT Vanguard Info Tech ETF | 0.18% | 522 | $301K | New |
| GOOG Alphabet Inc. Class C | 0.18% | 1,640 | $301K | Add +10.1% |
| VOX Vanguard Communication Servi | 0.18% | 2,155 | $298K | Reduce -13.0% |
| ABBV Abbvie Inc. | 0.18% | 1,717 | $294K | Add +12.8% |
| FBCV Fidelity Blue Chip Value ETF | 0.17% | 9,720 | $292K | Add +8.4% |
Portfolio Sells Q1 2024 → Q2 2024
| XLK SS Technology Select Sector | Reduce -3.7% | 5.87% | −1.01 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -1.3% | 5.02% | −0.88 |
| IWY iShares Russell Top 200 Grow | Reduce -10.9% | 2.13% | −0.53 |
| SECT Main Sector Rotation ETF | Reduce -6.9% | 1.47% | −0.44 |
| AGRH iShares Interest Rate Hedged | Sold out | 0.00% | −0.25 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.24 |
| XLV SS Health Care Select Sector | Reduce -2.9% | 0.82% | −0.23 |
| POCT Innovator U.S. Equity Power | Sold out | 0.00% | −0.17 |
| ABT Abbott Laboratories | Sold out | 0.00% | −0.17 |
| IWM iShares Russell 2000 ETF | Sold out | 0.00% | −0.16 |
| MCK McKesson Corp. | Sold out | 0.00% | −0.15 |
| XLB SS Materials Select Sector | Sold out | 0.00% | −0.15 |
| XLI SS Industrial Select Sector | Reduce -7.9% | 0.40% | −0.15 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -0.5% | 0.55% | −0.15 |
| URI United Rentals Inc. | Sold out | 0.00% | −0.15 |
| CVX Chevron Corp. | Reduce -15.6% | 0.31% | −0.15 |
| MRK Merck & Co. Inc. | Reduce -11.9% | 0.29% | −0.14 |
| FBTC Fidelity Wise Origin Bitcoin | Reduce -29.2% | 0.13% | −0.14 |
| PG The Procter & Gamble Co. | Reduce -24.0% | 0.22% | −0.13 |
| DGRO iShares Core Dividend Growth | Reduce -35.9% | 0.13% | −0.12 |
| TXN Texas Instruments Inc. | Reduce -9.0% | 0.54% | −0.11 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -0.6% | 0.47% | −0.11 |
| XLY SS Consumer Disc Select Sect | Reduce -2.0% | 0.40% | −0.11 |
| AME Ametek Inc. | Reduce -3.3% | 0.25% | −0.10 |
| IVV iShares Core S&P 500 ETF | Reduce -26.9% | 0.16% | −0.10 |
| JEPI JPMorgan Equity Premium Inco | Reduce -23.3% | 0.14% | −0.09 |
| CRC California Resources Corp. | Reduce -23.4% | 0.13% | −0.09 |
| L Loews Corp. | Reduce -9.2% | 0.21% | −0.09 |
| CRM Salesforce Inc. | Reduce -0.6% | 0.18% | −0.08 |
| WMT Walmart Inc. | Reduce -6.5% | 0.49% | −0.08 |
| MRSH Marsh & McLennan Cos | Reduce -2.6% | 0.34% | −0.08 |
| FBCG Fidelity Blue Chip Grow ETF | Reduce -11.4% | 0.26% | −0.07 |
| WM Waste Management Inc. | Reduce -18.3% | 0.13% | −0.06 |
| MCD McDonald's Corp. | Reduce -5.4% | 0.15% | −0.06 |
| CI The Cigna Group | Reduce -3.9% | 0.15% | −0.06 |
| VOX Vanguard Communication Servi | Reduce -13.0% | 0.18% | −0.06 |
| CSCO Cisco Systems Inc. | Reduce -13.9% | 0.12% | −0.06 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -1.3% | 0.25% | −0.05 |
| FLBL Franklin Senior Loan ETF | Reduce -2.9% | 0.17% | −0.05 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -4.8% | 0.12% | −0.04 |
| KO The Coca-Cola Co. | Reduce -0.4% | 0.19% | −0.04 |
| BUYW Main Buywrite ETF | Reduce -2.6% | 0.08% | −0.02 |
Portfolio Buys Q1 2024 → Q2 2024
| SPYG SS SPDR P S&P 500 Growth ETF | New | 1.55% | +1.55 |
| SPYV SS SPDR P S&P 500 Value ETF | New | 1.39% | +1.39 |
| DGRW Wisdomtree U.S. Quality Divi | New | 0.76% | +0.76 |
| JQUA JPMorgan US Quality Factor | New | 0.64% | +0.64 |
| NVDA Nvidia Corp. | Add +20.4% | 2.26% | +0.58 |
| MDYG SS SPDR S&P 400 MC GR ETF | New | 0.43% | +0.43 |
| MDYV SS SPDR S&P 400 MC Val ETF | New | 0.42% | +0.42 |
| VOO Vanguard S&P 500 ETF | Add +26.4% | 6.17% | +0.42 |
| SLYG SS SPDR S&P 600 SC GR ETF | New | 0.40% | +0.40 |
| SLYV SS SPDR S&P 600 SC Val ETF | New | 0.39% | +0.39 |
| AAPL Apple Inc. | Add +15.0% | 2.51% | +0.33 |
| META Meta Platforms Inc. Class A | Add +66.7% | 1.14% | +0.33 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 0.31% | +0.31 |
| SMH Vaneck Semiconductor ETF | Add +221.0% | 0.45% | +0.29 |
| JAAA Janus Henderson Aaa Clo ETF | New | 0.26% | +0.26 |
| COWZ Pacer US Cash Cows 100 ETF | New | 0.21% | +0.21 |
| LMT Lockheed Martin Corp. | New | 0.21% | +0.21 |
| JEPQ JPM Nasdaq Equity Premium | Add +51.0% | 0.93% | +0.19 |
| VGT Vanguard Info Tech ETF | New | 0.18% | +0.18 |
| VPU Vanguard Utilities ETF | New | 0.15% | +0.15 |
| XLG Invesco S&P 500 Top 50 ETF | New | 0.15% | +0.15 |
| RSP Invesco S&P 500 Equal Weight | New | 0.15% | +0.15 |
| QQQM Invesco Nasdaq 100 ETF | Add +47.2% | 0.73% | +0.14 |
| PPA Invesco Aerospace & Defense | New | 0.14% | +0.14 |
| GOOGL Alphabet Inc. Class A | Add +9.7% | 1.89% | +0.14 |
| ZTS Zoetis Inc. | New | 0.13% | +0.13 |
| QQQE Dirx Nasdaq-100EQ Wi ETF-Usd | New | 0.13% | +0.13 |
| WFC Wells Fargo & Co. | New | 0.13% | +0.13 |
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 0.13% | +0.13 |
| BG Bunge Global SA | New | 0.13% | +0.13 |
| VYM Vanguard High DVD Yield ETF | New | 0.13% | +0.13 |
| INTU Intuit Inc. | New | 0.13% | +0.13 |
| HLNE Hamilton Lane Inc. Class A | New | 0.13% | +0.13 |
| SCHO Schwab Short-Term US Treas | New | 0.12% | +0.12 |
| IT Gartner Inc. | New | 0.12% | +0.12 |
| AGG iShares Core U.S. Aggregate | New | 0.12% | +0.12 |
| UTHR United Therapeutics Corp. | New | 0.12% | +0.12 |
| TSLA Tesla Inc. | Add +25.9% | 0.63% | +0.09 |
| HSY The Hershey Co. | Add +71.4% | 0.34% | +0.08 |
| COST Costco Wholesale Corp. | Add +22.3% | 0.69% | +0.08 |
| AVGO Broadcom Inc. | Add +41.5% | 0.35% | +0.08 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +40.2% | 0.39% | +0.08 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +59.5% | 0.30% | +0.07 |
| ACN Accenture PLC Class A | Add +99.5% | 0.22% | +0.07 |
| KLAC KLA Corp. | Add +39.8% | 0.24% | +0.06 |
| QCOM Qualcomm Inc. | Add +29.3% | 0.39% | +0.06 |
| AMAT Applied Materials Inc. | Add +14.9% | 0.55% | +0.04 |
| DECK Deckers Outdoor Corp. | Add +46.6% | 0.18% | +0.03 |
| RDVY First Trust Rising Dividend | Add +46.0% | 0.22% | +0.03 |
| MLI Mueller Industries Inc. | Add +33.8% | 0.21% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 362 | $591.8M | VOO, GOOGL, QQQ, BBUS, NVDA |
| Q1 2026 | 317 | $418.0M | VOO, QQQ, BBUS, NVDA, GOOGL |
| Q4 2025 | 277 | $367.9M | VOO, QQQ, NVDA, BBUS, MSFT |
| Q3 2025 | 262 | $323.6M | VOO, QQQ, BBUS, MSFT, XLK |
| Q2 2025Amended | 265 | $412.5M | VOO, QQQ, BBUS, AAPL, AVGO |
| Q1 2025 | 247 | $253.6M | VOO, QQQ, BBUS, VTV, MGC |
| Q4 2024 | 194 | $223.9M | VOO, BBUS, QQQ, MGC, XLK |
| Q3 2024 | 172 | $194.0M | BBUS, VOO, QQQ, XLK, MGC |
| Q2 2024 | 146 | $166.8M | BBUS, VOO, QQQ, XLK, MGC |
| Q1 2024 | 125 | $136.1M | BBUS, XLK, QQQ, MGC, VOO |