Florida Financial Advisors, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed January 10, 2025), Florida Financial Advisors, LLC reported 172 stock positions worth $194.0 million. Its top holding was JPMorgan Betabuilders US Equ (BBUS) at 6.2% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 6.2%) and Invesco QQQ Trust Series 1 (QQQ, 5.2%). Compared with Q2 2024, it opened 34 new positions, sold out of 8, added to 100 and reduced 38. The biggest buy was a new position in JPMorgan Core Plus Bond ETF (JCPB) and the biggest sale Microsoft (MSFT, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- TAMPA, FL
- CIK
- 0002050972
- Portfolio Value
- $194.0M (Q3 2024)
- SEC Filing
- 0002050972-25-000005 ↗ filed Jan 10, 2025
Holdings Value
Holdings 172 stocks · $194.0M
| BBUS JPMorgan Betabuilders US Equ | 6.19% | 115,839 | $12.0M | Add +4.1% |
| VOO Vanguard S&P 500 ETF | 6.16% | 22,654 | $12.0M | Add +10.1% |
| QQQ Invesco QQQ Trust Series 1 | 5.19% | 20,636 | $10.1M | Reduce -0.3% |
| XLK SS Technology Select Sector | 5.08% | 43,621 | $9.8M | Add +0.8% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 4.73% | 44,415 | $9.2M | Add +4.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 3.84% | 12,975 | $7.4M | Add +8.2% |
| SCHV Schwab US Large-Cap Value | 3.75% | 90,585 | $7.3M | Add +6.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 3.29% | 36,539 | $6.4M | Add +9.6% |
| MSFT Microsoft Corp. | 2.99% | 23,624 | $5.8M | Reduce -1.6% |
| AAPL Apple Inc. | 2.65% | 22,028 | $5.1M | Add +10.7% |
| NVDA Nvidia Corp. | 2.18% | 34,896 | $4.2M | Add +14.5% |
| IWY iShares Russell Top 200 Grow | 1.92% | 16,922 | $3.7M | Add +2.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.50% | 34,967 | $2.9M | Add +8.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.44% | 52,834 | $2.8M | Add +10.9% |
| SCHD Schwab US DVD Equity ETF | 1.44% | 32,938 | $2.8M | Reduce -0.6% |
| SECT Main Sector Rotation ETF | 1.28% | 46,260 | $2.5M | Reduce -3.6% |
| META Meta Platforms Inc. Class A | 1.26% | 4,279 | $2.4M | Add +13.9% |
| GOOGL Alphabet Inc. Class A | 1.20% | 13,980 | $2.3M | Reduce -19.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.00% | 4,224 | $1.9M | Add +29.5% |
| HD Home Depot Inc. | 0.99% | 4,741 | $1.9M | Reduce -7.8% |
| DGRW Wisdomtree U.S. Quality Divi | 0.85% | 19,817 | $1.6M | Add +22.1% |
| AMZN Amazon.com Inc. | 0.85% | 8,935 | $1.6M | Add +8.5% |
| FTEC Fidelity MSCI Info Tech Indx | 0.83% | 9,254 | $1.6M | Add +0.8% |
| UNH Unitedhealth Group Inc. | 0.79% | 2,992 | $1.5M | Reduce -20.6% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.79% | 27,367 | $1.5M | Reduce -1.9% |
| QQQM Invesco Nasdaq 100 ETF | 0.73% | 7,305 | $1.4M | Add +14.1% |
| XLV SS Health Care Select Sector | 0.70% | 8,841 | $1.4M | Reduce -5.9% |
| TSLA Tesla Inc. | 0.70% | 5,190 | $1.4M | Reduce -2.6% |
| JPM JPMorgan Chase & Co. | 0.68% | 6,265 | $1.3M | Add +30.5% |
| JQUA JPMorgan US Quality Factor | 0.64% | 22,017 | $1.2M | Add +8.5% |
| V Visa Inc. Class A | 0.63% | 4,470 | $1.2M | Reduce -13.5% |
| XOM Exxon Mobil Corp. | 0.60% | 9,895 | $1.2M | Reduce -16.2% |
| SMH Vaneck Semiconductor ETF | 0.59% | 4,486 | $1.2M | Add +50.4% |
| JNJ Johnson & Johnson | 0.57% | 6,816 | $1.1M | Add +16.2% |
| JCPB JPMorgan Core Plus Bond ETF | 0.57% | 22,801 | $1.1M | New |
| MA Mastercard Inc. Class A | 0.55% | 2,169 | $1.1M | Add +9.0% |
| XLE SS Energy Select Sector | 0.53% | 11,715 | $1.0M | Add +9.6% |
| TXN Texas Instruments Inc. | 0.52% | 4,911 | $1.0M | Add +5.5% |
| XLF SS Financial Select Sector | 0.52% | 22,144 | $1.0M | Add +5.7% |
| COST Costco Wholesale Corp. | 0.50% | 1,124 | $967K | Reduce -18.3% |
| WMT Walmart Inc. | 0.49% | 11,867 | $958K | Reduce -2.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.48% | 3,281 | $929K | New |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.47% | 11,402 | $906K | Add +17.5% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.45% | 10,053 | $882K | Add +18.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.45% | 2,294 | $881K | Add +75.4% |
| AMAT Applied Materials Inc. | 0.45% | 4,356 | $880K | Add +12.8% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.45% | 9,369 | $872K | Add +21.8% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.45% | 9,957 | $864K | Add +20.1% |
| AVGO Broadcom Inc. | 0.44% | 5,029 | $861K | Add +28.3% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.43% | 6,446 | $827K | Add +52.8% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.41% | 2,498 | $804K | Add +19.8% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.41% | 2,995 | $790K | Reduce -20.3% |
| XLI SS Industrial Select Sector | 0.40% | 5,746 | $778K | Add +5.4% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.39% | 9,448 | $763K | Add +56.9% |
| PM Philip Morris International | 0.38% | 6,136 | $742K | Add +146.1% |
| NFLX Netflix Inc. | 0.37% | 1,016 | $721K | Add +9.3% |
| XLC SS Comm Select Sector SPDR | 0.36% | 7,717 | $698K | Reduce -5.3% |
| XLY SS Consumer Disc Select Sect | 0.36% | 3,473 | $696K | Reduce -6.2% |
| AGG iShares Core U.S. Aggregate | 0.36% | 6,855 | $694K | Add +231.8% |
| CVX Chevron Corp. | 0.35% | 4,583 | $675K | Add +37.0% |
| QCOM Qualcomm Inc. | 0.35% | 3,982 | $675K | Add +14.0% |
| LLY Eli Lilly & Co. | 0.35% | 758 | $672K | Reduce -33.6% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.34% | 12,400 | $664K | Add +27.0% |
| XLP SS Consumer Staples Sel Sect | 0.34% | 7,969 | $661K | Reduce -10.2% |
| HSY The Hershey Co. | 0.33% | 3,354 | $643K | Add +8.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.32% | 15,609 | $619K | Add +17.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.31% | 2,511 | $595K | Add +35.4% |
| CDW CDW Corp. | 0.29% | 2,467 | $558K | Add +14.6% |
| MRSH Marsh & McLennan Cos | 0.28% | 2,453 | $547K | Reduce -8.6% |
| MLI Mueller Industries Inc. | 0.27% | 7,112 | $527K | Add +14.6% |
| TLT iShares 20+ Year Treasury BD | 0.27% | 5,345 | $524K | New |
| HON Honeywell International Inc. | 0.27% | 2,532 | $523K | Add +5.2% |
| LMT Lockheed Martin Corp. | 0.27% | 890 | $520K | Add +19.5% |
| MUB iShares National Muni Bond E | 0.26% | 4,717 | $512K | Add +75.6% |
| GLD SPDR Gold Shares | 0.26% | 2,096 | $510K | New |
| ADBE Adobe Inc. | 0.26% | 976 | $505K | Reduce -35.5% |
| FBCG Fidelity Blue Chip Grow ETF | 0.25% | 11,426 | $489K | Add +11.1% |
| MTH Meritage Homes Corp. | 0.25% | 2,343 | $486K | Add +10.2% |
| WSM Williams-Sonoma Inc. | 0.24% | 3,209 | $470K | Reduce -4.0% |
| DHI D.R. Horton Inc. | 0.24% | 2,440 | $465K | Add +11.4% |
| MRK Merck & Co. Inc. | 0.24% | 4,090 | $464K | Add +6.4% |
| AME Ametek Inc. | 0.24% | 2,656 | $456K | Add +4.9% |
| CMI Cummins Inc. | 0.23% | 1,404 | $454K | Add +11.9% |
| GOOG Alphabet Inc. Class C | 0.23% | 2,711 | $453K | Add +65.3% |
| KLAC KLA Corp. | 0.23% | 572 | $443K | Add +17.2% |
| PHM Pultegroup Inc. | 0.22% | 2,987 | $429K | Add +24.9% |
| CB Chubb Ltd. | 0.22% | 1,453 | $419K | New |
| PEP Pepsico Inc. | 0.22% | 2,463 | $419K | Reduce -20.9% |
| IVV iShares Core S&P 500 ETF | 0.21% | 719 | $415K | Add +49.8% |
| APH Amphenol Corp. Class A | 0.21% | 5,872 | $407K | Reduce -34.2% |
| QUAL iShares MSCI USA Quality Fac | 0.21% | 2,249 | $403K | Add +12.8% |
| PPA Invesco Aerospace & Defense | 0.21% | 3,491 | $401K | Add +50.7% |
| L Loews Corp. | 0.21% | 5,082 | $400K | Add +7.6% |
| STIP iShares 0-5 Year Tips Bond E | 0.21% | 3,927 | $398K | Reduce -50.5% |
| ELV Elevance Health Inc. | 0.20% | 761 | $396K | Add +29.4% |
| ABBV Abbvie Inc. | 0.20% | 2,000 | $395K | Add +16.5% |
| DECK Deckers Outdoor Corp. | 0.20% | 2,450 | $390K | Add +27.2% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.20% | 1,454 | $389K | Add +75.0% |
| ACN Accenture PLC Class A | 0.20% | 1,091 | $386K | Reduce -9.9% |
| KO The Coca-Cola Co. | 0.20% | 5,344 | $384K | Add +6.3% |
Portfolio Sells Q2 2024 → Q3 2024
| MSFT Microsoft Corp. | Reduce -1.6% | 2.99% | −0.77 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.3% | 5.19% | −0.75 |
| GOOGL Alphabet Inc. Class A | Reduce -19.3% | 1.20% | −0.70 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -50.5% | 0.21% | −0.27 |
| JAAA Janus Henderson Aaa Clo ETF | Sold out | 0.00% | −0.26 |
| UNH Unitedhealth Group Inc. | Reduce -20.6% | 0.79% | −0.25 |
| ADBE Adobe Inc. | Reduce -35.5% | 0.26% | −0.24 |
| XOM Exxon Mobil Corp. | Reduce -16.2% | 0.60% | −0.22 |
| COST Costco Wholesale Corp. | Reduce -18.3% | 0.50% | −0.19 |
| SECT Main Sector Rotation ETF | Reduce -3.6% | 1.28% | −0.19 |
| VGT Vanguard Info Tech ETF | Sold out | 0.00% | −0.18 |
| V Visa Inc. Class A | Reduce -13.5% | 0.63% | −0.18 |
| FLBL Franklin Senior Loan ETF | Sold out | 0.00% | −0.17 |
| VRTX Vertex Pharmaceuticals Inc. | Sold out | 0.00% | −0.16 |
| VPU Vanguard Utilities ETF | Sold out | 0.00% | −0.15 |
| APH Amphenol Corp. Class A | Reduce -34.2% | 0.21% | −0.15 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -20.3% | 0.41% | −0.14 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -1.9% | 0.79% | −0.14 |
| CRC California Resources Corp. | Sold out | 0.00% | −0.13 |
| FBTC Fidelity Wise Origin Bitcoin | Sold out | 0.00% | −0.13 |
| WM Waste Management Inc. | Sold out | 0.00% | −0.13 |
| XLV SS Health Care Select Sector | Reduce -5.9% | 0.70% | −0.12 |
| SCHD Schwab US DVD Equity ETF | Reduce -0.6% | 1.44% | −0.11 |
| PEP Pepsico Inc. | Reduce -20.9% | 0.22% | −0.09 |
| HD Home Depot Inc. | Reduce -7.8% | 0.99% | −0.07 |
| RDVY First Trust Rising Dividend | Reduce -26.2% | 0.15% | −0.07 |
| XLP SS Consumer Staples Sel Sect | Reduce -10.2% | 0.34% | −0.07 |
| XLC SS Comm Select Sector SPDR | Reduce -5.3% | 0.36% | −0.06 |
| MRSH Marsh & McLennan Cos | Reduce -8.6% | 0.28% | −0.06 |
| LEN Lennar Corp. Class A | Reduce -28.1% | 0.18% | −0.05 |
| CRM Salesforce Inc. | Reduce -21.2% | 0.13% | −0.05 |
| LLY Eli Lilly & Co. | Reduce -33.6% | 0.35% | −0.05 |
| XLY SS Consumer Disc Select Sect | Reduce -6.2% | 0.36% | −0.05 |
| CHRD Chord Energy Corp. | Reduce -1.2% | 0.12% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -4.7% | 0.19% | −0.03 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -5.0% | 0.18% | −0.03 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -3.4% | 0.19% | −0.03 |
| ITA iShares U.S. Aerospace & Def | Reduce -10.2% | 0.16% | −0.02 |
| AMD Advanced Micro Devices | Reduce -2.9% | 0.12% | −0.02 |
| ACN Accenture PLC Class A | Reduce -9.9% | 0.20% | −0.02 |
| VOX Vanguard Communication Servi | Reduce -1.6% | 0.16% | −0.02 |
| BUYW Main Buywrite ETF | Reduce -1.3% | 0.07% | −0.01 |
| WMT Walmart Inc. | Reduce -2.6% | 0.49% | −0.00 |
| WSM Williams-Sonoma Inc. | Reduce -4.0% | 0.24% | +0.00 |
| PYPL PayPal Holdings Inc. | Reduce -3.7% | 0.18% | +0.02 |
| TSLA Tesla Inc. | Reduce -2.6% | 0.70% | +0.07 |
Portfolio Buys Q2 2024 → Q3 2024
| JCPB JPMorgan Core Plus Bond ETF | New | 0.57% | +0.57 |
| VTI VG Morningstar TS MKT ETF-US | New | 0.48% | +0.48 |
| TLT iShares 20+ Year Treasury BD | New | 0.27% | +0.27 |
| GLD SPDR Gold Shares | New | 0.26% | +0.26 |
| AGG iShares Core U.S. Aggregate | Add +231.8% | 0.36% | +0.24 |
| PM Philip Morris International | Add +146.1% | 0.38% | +0.23 |
| CB Chubb Ltd. | New | 0.22% | +0.22 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +29.5% | 1.00% | +0.21 |
| TRV The Travelers Cos Inc. | New | 0.20% | +0.20 |
| BLV Vanguard Long-Term Bond ETF | New | 0.18% | +0.18 |
| X United States Steel Corp. | New | 0.18% | +0.18 |
| IWM iShares Russell 2000 ETF | New | 0.18% | +0.18 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +75.4% | 0.45% | +0.16 |
| GS Goldman Sachs Group Inc. | New | 0.16% | +0.16 |
| TSN Tyson Foods Inc. Class A | New | 0.16% | +0.16 |
| ONEQ Fidelity Nasdaq Comp Indx | New | 0.16% | +0.16 |
| URI United Rentals Inc. | New | 0.15% | +0.15 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +56.9% | 0.39% | +0.15 |
| INGR Ingredion Inc. | New | 0.15% | +0.15 |
| SMH Vaneck Semiconductor ETF | Add +50.4% | 0.59% | +0.15 |
| XLRE SS Real Estate Select Sector | New | 0.14% | +0.14 |
| SCHR Schwab Intermediate-Term US | New | 0.14% | +0.14 |
| AXP American Express Co. | New | 0.14% | +0.14 |
| AAPL Apple Inc. | Add +10.7% | 2.65% | +0.13 |
| DVN Devon Energy Corp. | New | 0.13% | +0.13 |
| ACGL Arch Capital Group Ltd. | New | 0.13% | +0.13 |
| DAR Darling Ingredients Inc. | New | 0.13% | +0.13 |
| GIS General Mills Inc. | New | 0.13% | +0.13 |
| META Meta Platforms Inc. Class A | Add +13.9% | 1.26% | +0.13 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +52.8% | 0.43% | +0.13 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | New | 0.12% | +0.12 |
| CAT Caterpillar Inc. | New | 0.12% | +0.12 |
| LULU Lululemon Athletica Inc. | New | 0.12% | +0.12 |
| BKNG Booking Holdings Inc. | New | 0.11% | +0.11 |
| ON On Semiconductor | New | 0.11% | +0.11 |
| RTX RTX Corp. | New | 0.11% | +0.11 |
| ORCL Oracle Corp. | New | 0.11% | +0.11 |
| ADM Archer-Daniels-Midland Co. | New | 0.11% | +0.11 |
| DIS The Walt Disney Co. | New | 0.11% | +0.11 |
| KNSL Kinsale Capital Group Inc. | New | 0.11% | +0.11 |
| ABT Abbott Laboratories | New | 0.11% | +0.11 |
| GE General Electric | New | 0.11% | +0.11 |
| EXE Expand Energy Corp. | New | 0.10% | +0.10 |
| JPM JPMorgan Chase & Co. | Add +30.5% | 0.68% | +0.10 |
| MUB iShares National Muni Bond E | Add +75.6% | 0.26% | +0.09 |
| AVGO Broadcom Inc. | Add +28.3% | 0.44% | +0.09 |
| DGRW Wisdomtree U.S. Quality Divi | Add +22.1% | 0.85% | +0.09 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +9.6% | 3.29% | +0.08 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +75.0% | 0.20% | +0.08 |
| PPA Invesco Aerospace & Defense | Add +50.7% | 0.21% | +0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 362 | $591.8M | VOO, GOOGL, QQQ, BBUS, NVDA |
| Q1 2026 | 317 | $418.0M | VOO, QQQ, BBUS, NVDA, GOOGL |
| Q4 2025 | 277 | $367.9M | VOO, QQQ, NVDA, BBUS, MSFT |
| Q3 2025 | 262 | $323.6M | VOO, QQQ, BBUS, MSFT, XLK |
| Q2 2025Amended | 265 | $412.5M | VOO, QQQ, BBUS, AAPL, AVGO |
| Q1 2025 | 247 | $253.6M | VOO, QQQ, BBUS, VTV, MGC |
| Q4 2024 | 194 | $223.9M | VOO, BBUS, QQQ, MGC, XLK |
| Q3 2024 | 172 | $194.0M | BBUS, VOO, QQQ, XLK, MGC |
| Q2 2024 | 146 | $166.8M | BBUS, VOO, QQQ, XLK, MGC |
| Q1 2024 | 125 | $136.1M | BBUS, XLK, QQQ, MGC, VOO |